Who Are You Writing For? Yourself or Your Readers? Be Honest.

There’s a lot of fear in a writer’s heart. Lots of it. Am I good/smart/brave/pretty/handsome/wistful/*insert adjective here* enough to be a writer? Am I writing books people want to read?

I see this all the time. The fear. The agony of publishing. The waiting on pins and needles for reviews to start coming in. If they do. Then we have to wonder, is a bad review better than no review? Bad reviews mean that someone read my book, right? Or *gulp* tried to.

I have to admit, I see this stuff and I go wwwwwhhhhhhyyyyyyy?

Why_

There shouldn’t have to be this crippling anxiety when you write and publish a book. Not if you do it right. What do I mean by right? Well, I have some ideas.

The first and foremost is be honest who you’re writing for. Are you writing for yourself? Because if you are, then you have no justification to piss and moan when someone doesn’t read your book or want to read your book. Because after all, you wrote it for yourself so what do you care if no one else is reading it? So, be honest. I find that with a lot of indie myths floating around out there that this isn’t so easy. Some of my favorite indie myths? Indie myths

  1. Build it and they will come.
    This is the stupidest thing I ever heard. Your book is not a sports stadium. (And even sports stadiums are built with specifications. Could you image a stadium built with no bathrooms because the owner didn’t want to pay to put them in?) No one is going to find you unless you push your book out there. Even publishing houses make you do most if not all of the marketing for your book yourself. If you’re an indie, this means contacting book bloggers, paying for ads, hosting events on your FB author page. Setting up your own signings at bookstores. How does this fit in with writing for yourself? You can write what you want all day long, but if you’re writing what no one wants to read, why bother?
  2. Writing to market is a cop-out.
    I love this one the most. Do you know what writing to market even means? My friend Holly put it like this: Writing to market isn’t being a sell-out. Writing to market is writing what people like to read. That’s it. It’s not any harder than that. So what does that entail significantly? Knowing your genre. What tropes are used? What kind of characters are in that genre? It can even come down to how many pages does a book in that genre typically have? Know the genre. It’s why your reader picked up your book in the first place.
  3. Experimenting is okay/write what you love/it’s your book.
    I agree up to a point. You have to experiment to find your voice. You have to love what you’re writing because this is your hobby, this is your passion, and if you hate it, you might as well go to work instead and hate it there and get paid for it, too. And it is your book. Absolutely. The choice of genre and POV is in your hands. But you have to stay within the confines of the genre you choose. I don’t know how many more times I can say it. And if, for God’s sake, you have to experiment with a medieval Zombie sex plot, no one is saying you have to publish the *insert derogatory adjective here* thing.
  4. And the worst indie myth of all:
    I DO WHAT I WANT
  5. I’m an indie and I can do/write/publish what I want.
    This is hurtful for so many reasons. One, because what you do affects all of us. You know that saying “one rotten apple poisons the barrel?” It’s true. Indie publishing already has a bad enough reputation, do we need to add to it by publishing whatever crap you decide to write? You hurt me, and I hurt you. And if you think I’m full of crap, think again. Another reason this hurts is because you are hurting yourself on a personal level. One crap book and your reputation is on the line. Readers remember you. Don’t think they don’t. I have a list of readers I don’t like, both indie and trad-pubbed, and you know what? I don’t buy their books. Easy-peasy.

So what does all this have to do with the fear I was talking about earlier? Well, I’m willing to guess and say, if you follow the rules (yep, I went there) and produce a good book, you may find that the idea of people reading your book won’t scare you as much as it did.

What are these blasphemous rules I speak of?

  1. Know the genre you’re writing in. When a publishing professional asks, If you were to put your book on a shelf in a bookstore, where would you put it? That’s a serious question. We all dream of being in a bookstore, and I don’t think that means being in the back room because the manager hasn’t got a fucking clue where to put your book. Follow the tropes and expectations of that genre.
  2. Get the thing edited. I don’t care by who. Just do it. You have a typo on the first page, and it can be something as simple as using a period in dialogue when it should have been a comma, you lost me. And probably about 100 other readers who were interested. They aren’t anymore.
    And if this is your first book and you have no idea what you’re doing? Get a developmental editor, too. Your plot needs to move, your characters need to grow. If you have trouble crafting a good plot (ie no plot holes) and your characters are flat out boring, don’t publish.
  3. Have a cover that matches your genre. Seems like a no-brainer, but it’s amazing how many authors do what they want with no sense of what is going on in their genre. This could be because they don’t have a genre, and well, that sucks. No genre, no cover, no bookshelf space, no book. It takes two seconds to Google the hot 100 on Amazon in your genre. If your cover looks like a sweet romance, but you wrote erotica, you’ll piss off a lot of people. And you know that means? Bad reviews.
  4. Write a decent blurb.

If you do all these, and yeah, it takes work, time, and money, and you publish the best book you can, there is no reason why you should be scared people will read your book.

Let me tell you a little story.
A someone told me they were petrified people were going to find and read their book. This puzzled me, as they published the darn thing–they should want someone to read it. Naturally, I looked them up on Amazon. The cover was okay; it prepped me for a chick-lit plot with some naughty bits. Can’t beat comedy and sex. The blurb sucked, but well, writing them is hard, so I gave them a pass. Their author bio was written first person, a no-no, but well, I guess some people don’t know that. I used the look inside feature that Amazon has so graciously set up for us so we don’t waste money, and I found the book was a mess. Their cover didn’t match the serious tone of the book, the formatting was horrible, and it was evident from the first paragraph they didn’t have an editor. They’re scared people are going to find their book? They should be.

There are things you can do to control the quality of your book. Find an editor/critique partner/beta reader who will teach you things, not just blow smoke up your bum. Read craft books. Go to writing conferences and have your first pages critiqued. Read in your genre. For the love of God, choose a genre. It makes writing a lot easier, trust me. And after you hit publish, you did it. Own it.

And seriously. If you are writing for yourself, when you’re done, print it out and shove it under the bed. Maybe the monster under there can edit it for you.

Am I too harsh?

Tell me what you think!

Vania Blog Signature

Indie-publishing 411: Chat with Vania and KT–Front and Back Matter

Indie Publishing Chats

The other day, I chatted with KT about front and back matter. Unfortunately, she received her edits back from her editor and is currently in the hellish throes of revising and editing. So while we intended to do these through her entire publishing journey, she realized putting in her edits would take more time than she thought, and we decided to suspend them.

While it was a disappointing decision on both our sides, I am going to make the most of my free time and finish publishing book 3 of my Tower City Romance Trilogy. I have also started a new book, and I’m about 3500 words into it. I’m very excited as this plot has been nudging me for quite some time.

Enjoy the last chat between KT and me, and we both wish you the very best with your own publishing journey!

Hands holding an open book with blank pages

KT Daxon
So. Let’s talk “inside matter”. The goodies of the book. What is the most important thing to remember when crafting the inside of your book?

Vania Margene Rheault
To format it correctly. Unjustified margins and spaces between paragraphs are unacceptable. It’s amazing how many people forget what a “real” book inside looks like.

KT Daxon 
What is the difference between a dedication, and Acknowledgement section, and are they both needed/required? Formatting. Is it centered? How do you advise an author to go about doing it correctly? You mentioned to me before about looking at other books?

Vania Margene Rheault
Looking at other paperbacks helps tremendously. The margins are justified, there aren’t any spaces between paragraphs. No headers and footers where there aren’t supposed to be. I can’t tell you the number of books I’ve bought that aren’t full-justified. It’s insane.
The CreateSpace template, for those of us who don’t know how to set those kinds of parameters up in Word, is a big help. They have almost everything you need set up in the file already. You just need to copy and paste your book’s text into it.

KT Daxon
I bought some books myself that had either big print, then small, or weren’t centered correctly. It’s definitely important. Thank God for templates, LOL. What all needs to be included?

Vania Margene Rheault
CreateSpace includes the Title Page, the Copyright Page, the Acknowledgement Page, the Dedication Page. They also include a Table of Contents that I delete. I don’t believe a fiction book needs a Table of Contents, it’s a pet peeve of mine. Besides the About the Author page in the back of the book, CreateSpace says, “You’re on your own.” So you can include anything you want back there.

the writing cooperative

KT Daxon
Good to know. Let’s go back to the pet peeve. I agree; I don’t pay attention to most of the front matter unless it’s a dedication or Prologue. What else do you believe isn’t needed, but people throw in there?

Vania Margene Rheault
I don’t think front matter is the place to ask for newsletter sign-ups or ads for your other books. I think that can go in the back. Keep in mind when a person uses the look inside feature on Amazon, they want the first page–the meat of the story. They don’t want to wade through five pages of acknowledgments, or “A note from the author.” They want to know if they’re going to buy your book or not. That’s it. So don’t crap up your front with a lot of junk. Keep it professional. Paperbacks you can find in a store can do what they want–the reader has the power to skip through to the parts they want to check out. Online it’s different, and you only can read what Amazon will show you.

KT Daxon
I always forget about Amazon having that feature to “look inside”. I should use it more often. So, let’s discuss back. What do you usually include in your back?

Vania Margene Rheault
What I included in the back are my other books, my author page, my website. A plea for reviews. LOL For books one and two of my trilogy, I added the first couple scenes of the next book. But I couldn’t do that with book 3 since I don’t have another book started well enough I would want to include it.

KT Daxon
What should authors NOT include?

Vania Margene Rheault
I’m not sure. I haven’t come across anything that turned me off. As a reader, I’m not sure how many people keep reading after they’ve finished the story. I’ve read a couple books where the acknowledgments were so long the author did put them in the back. That can be something to think about if you have a ton of people who helped you with research. If you write fantasy and have created a language or made up words, I suppose you could add a glossary of sorts.

KT Daxon
What about maps? I’ve seen some people do those.

Vania Margene Rheault
Maps are hard to format. I wanted to include one in Summer Secrets but decided it was too much work to make it fit. I still have a lot to learn when it comes to certain things. Formatting for the Kindle is a pain in the butt, and not everything you want to insert will convert correctly. If you want to get fancy, I always recommend hiring out so your files convert correctly.

KT Daxon
Good to know. Formatting…the thing that may scare me more than getting edits back from the editor lol.

Vania Margene Rheault
Yeah, formatting sucks. Conversion is iffy–you never know what will work and what won’t.

KT Daxon
True. Well, I don’t think I have any other questions about inside matter. Is there anything you want to add?

Vania Margene Rheault
Just that with the table of contents, if you publish outside of Kindle, other platforms for their e-readers will make you have one. Smashwords will put one in if you don’t, and so will Draft2Digital. I think it’s silly; I don’t think fiction needs a table of contents. But it’s a good thing to know if you decide to go wide and they put one in when you didn’t want one.

KT Daxon
Hmm, def makes me reconsider going wide.

Vania Margene Rheault
For your paperback, table of contents is a personal choice. But to me, it’s some kind of weird myth spread among indies. I guess they think it makes the book look more professional or something. I have no idea. But it just goes back to taking a fiction book, looking through it. Seeing what’s in it.

That is where our chat fizzled out. We always get to talking about non-chat related subjects, but if you have any other questions about front and back matter here are a couple more articles you can read about it.

Thanks for joining us!

Writing: Front and Back Matter for your Self-Published Book

Anatomy of a Book: Front Matter, Body and Back Matter

What’s it Matter?: The Front and Back Matter of a Book

 

Vania Blog Signature

 

Thanks to the Writing Cooperative and Bookstand Publishing for the photos.

What Draws a Person to Buy Your Book: A VERY Scientific Poll and Results

Your first pages do a lot of work for your book, and this blog post was going to talk all about it. This very scientific poll I ran on Twitter was going to lead the way. But it bought up way more than just first pages, and this post turned into an overall-type thing. I’ve always enjoyed knowing how others make decisions, and here’s a small idea of what attracts readers to your book.

twitter poll

What I found was that some people are really brutal with a book. You get the first sentence with some, others, maybe the first paragraph. That’s it–if your potential reader even gets that far.

If you have a typo anywhere, forget it. I have little patience for typos. I’m starting to feel quite agent-y about the whole book-buying thing. All it takes is one little nope, and I’m done.

this-is-the-cutest-nope-ever-5457814

I would imagine though, that if an author knew how many readers s/he was losing due to a small error, it wouldn’t seem so cute.

The picture above was just a poll, but there were a lot of comments, too:

first lines twitter poll 7

This is a great thing to keep in mind. Your writing style won’t hit home with everyone. I dislike first person present. There is only one author I will read who writes that way. I’ve turned down beta requests and review requests because of this. I might as well be reading something like, right?

first lines twitter poll 5

Reviews were one aspect of the whole thing that I didn’t consider. Mainly because I don’t look at reviews unless it’s a non-fiction book. Taste is subjective, and unless the reviews say it’s poorly edited, I don’t think someone’s opinion would have much weight with me. And I would know if it’s poorly edited by reading the first couple paragraphs.

first lines twitter poll 3

Liking the blurb makes sense–if that is poorly written, there’s a good chance the book will be too. But blur-writing is a skill in itself, and you need to either pay someone who has the skill to do it or learn it yourself.

first lines twitter poll 8JPG

Being swept away by a book is the best sign. If you’re reading on Amazon and you run out of the free sample and you want more . . . that’s the goal of every author right? Because it’s not such a long stretch from being sad the sample has run out to clicking the buy button.

first lines twitter poll 6

Some people give their books way too much of a chance–and I think this happens when someone has already bought the book and doesn’t want their money to go to waste. That’s one thing you have to watch out for when buying indie books from Writer Twitter. We’re all friends, but just because that person is a friend, that doesn’t mean what they’ve written is any good. It’s an unfortunate fact that some of your friends will publish crap. Be it because they can’t afford hire an editor, or didn’t want to take the time, didn’t take the time to have beta readers weigh in on their book, or because they don’t do anything in their non-writing time to get better, (reading craft books, reading other fiction) sometimes you just can’t trust the people you know are good writers (or know how to format correctly, either).

first lines twitter poll 4

While I was thinking of mainly indie books, Jamie brings up a good point. Trad-pubbed authors don’t control the book cover or the blurb. If you’re turned off by those two things, you won’t make it to the inside. Although, if you are trad-pubbed and have a little marketing power behind you, maybe a high number of good reviews or positive word of mouth would counteract a cover you don’t like and a blurb that sounds boring.

first lines twitter poll 2

Leanne brings up the book’s title, something else I didn’t think of, at least for this poll. I’ve lamented in the past about my title for On the Corner of 1700 Hamilton. I loved it then, not so much now. I don’t think the title has helped sales. *Laughs* But I bought the ISBN number for it so to retitle it I would have to trash the number, and that’s a waste of money. But anyway, to get back to Leanne, she likes the title and the cover.
If you want to laugh at some, look here.

first lines twitter poll 1

And last, but not least, Laurie likes the blurb as do most of us.

This poll surprised me, but it shouldn’t have because it’s a no-brainer to have a decent cover and a good blurb. But taste is subjective, and what you like for your own book may not be the best for your genre or your book’s content, so it’s always a good idea to research what is selling in your genre and try to fit in and stand out at the same time. Got it? Good. 😛

If you have a poor cover, some won’t bother with you at all. If you have poorly written-blurb, that’s probably a good indication the inside isn’t written well either, and potential readers will pass you by.

Publishing is a cutthroat industry; readers don’t have time for your poorly written book.

So, what makes a reader buy your book?

  1. A good cover. Something that fits within your genre.
  2. A good title.
  3. A good blurb. Hire someone. Learn how to do it and get honest feedback from people you trust.
  4.  Have awesome first pages.
  5. Format it correctly. Your book could have won the Pulitzer, but if you leave the automatic 8 pt. space between paragraphs, I’m not reading you. Simple as that.
  6. Decent reviews won’t hurt. At least one five star review so when you tweet the link to your book the five stars will pop in the tweet. I’m kidding. Kind of.

I rarely tweet my own books, but this is what it looks like:

never tweet my own books

Might not help if someone found your book on Amazon, but if you tweet it now and then, it can’t hurt.

This blog post was going to be about first pages, but I wanted to feature my Twitter poll, so I’ll write about first pages another day.

Thanks for reading, and tell me what you think!

Vania Blog Signature

 

 

 

Indie-publishing chat: 411 with Vania and KT–Author photos

Indie Publishing Chats

Today’s chat we talked about author photos. Lots of people go with the casual photo, even a selfie, on social media, and if that’s the image you want to convey, that’s fine. But when you publish a book AND WANT TO SELL IT, you’re opening a business. I feel like you will be taken more seriously as a business person and an author if you look professional online.

Here’s a sample of author photos: EL James, Jennifer Weiner, Hugh Howey, John Green and Stephen King.

 

Let’s open the floor to chat. Thanks for listening in!
KT Daxon
Let’s talk about author photo first, what do you think?

Vania Margene Rheault
Author Photo sounds great! My brother in law did mine about a year and a half ago. I guess I need an update.

KT Daxon
Awesome! I have a friend who agreed to take mine. It’s a matter of matching schedules around appointments and kids. I may have to take my own. What should a new writer consider when getting an author photo taken?

Vania Margene Rheault
Well, I guess for me, it’s a question of the kind of presence you want to convey online. Some people go totally professional, some people use a selfie, that looks pretty good, some use a selfie that definitely looks like a selfie, and some don’t us a real photo at all, only an avatar or their logo

KT Daxon
What do you advise against? You mentioned before that obvious selfies are a no-go.

Vania Margene Rheault
I suppose if you want to maintain a level of professionalism, you should find someone to do it for you. If you’re going to query, what kind of picture do you want a potential agent to find? S/He has to work with you. First impressions are important.

KT Daxon
As with everything one does in life is.

Vania Margene Rheault
It’s like people saying they don’t judge books by their cover–yeah they do.

KT Daxon
If I take it myself, I planned to use a tripod and a remote. Ha! So there are ways to not have to pay out or have a friend do it, correct?

Vania Margene Rheault
Sure. I asked my brother in law to do it. He has a decent camera.

KT Daxon
What should the photographer (no matter who it is) think about when taking the photo? Full body? Headshot? Etc?

Vania Margene Rheault 
Well, that’s up to you, but a headshot seems to be the best. You have to think like Twitter, or Facebook, your Amazon Author page and your Goodreads page, they all will have a photo, and sometimes the space isn’t that big. Also, you may want your photo on the back of your book, or in the back matter with the about the author section. Those photos aren’t big either, so you want something that looks good, in a small size.

KT Daxon
Plus, most people don’t want full body photos of themselves. LOL. Do you recommend getting a number of poses to have on hand?

Vania Margene Rheault
Yeah, no thanks. I have a few poses, but I use the same one almost everywhere. It’s important to stay consistent so people online recognize you. You want your readers to be able to find you. I have a few different poses in my media tab on my website though, in case I get famous and a reporter wants to use a different picture. 😛

KT Daxon
Ha! Love it! What about IN the photo? Backgrounds? What should the picture NOT have in the background, etc. I’m not wording this right so hopefully you know what I’m asking.

Vania Margene Rheault
Well, I’ve read to not have a brick wall behind you. And I actually see that a lot. I had my best ones taken in a breezeway at my local library. Natural light is the best! Joanna Penn goes into this a little bit in her How to Market a Book. She advises you to do your hair, put on some makeup, don’t wear a busy print. Outside looks good, if you’re near a tree or something. Or go to a cafe, so you can pose with a coffee mug and maybe a book. But turn the book so you can’t see a title.

KT Daxon
Oooooh, good tips! I would have never thought a brick background would be bad!

Vania Margene Rheault
Yeah. Or a chain-link fence can make you look like you’re in prison.

KT Daxon
I’ll have to check out that book, sounds like it could have excellent tips in it. BTW- you should write your own “How to Publish” book…*wink* just saying. ❤
Hahaha. That’s funny.

Vania Margene Rheault
Thanks. Not sure I want to go into non-fiction right now. Maybe when I have the sales to back up my knowledge. 🙂 I was thinking of doing some kind of planner or journal with my trilogy theme. All the couples had a ton of photos and I could pull quotes from the book.

KT Daxon
That would be awesome! I love that idea.

Vania Margene Rheault
So do you have any ideas for the author who doesn’t want to put their picture out there? That has always kind of mystified me.

KT Daxon
Well, I believe each their own, but it baffles me why an author wouldn’t share with their readers what they look like. This could be a whole other blog post topic but, I think it’s important for a reader to know about the book and the author. Why do you think authors hide behind their words? What are your thoughts on those that do?

Vania Margene Rheault
I actually am not sure. I guess they are concerned about privacy. But what happens if their book takes off? Will they not do signings? Or do interviews? Will they not do face to face meetings with anyone who wants to sell their books? I guess they don’t think that far ahead.

KT Daxon 
Maybe it’s self-doubt? Like, they don’t think they’ll ever make it that big? Could be a great guest post idea for a future blog? I know for myself, I think big with low expectations

Vania Margene Rheault
That’s true. I kind of feel like, if they act like no one is going to read their work, then no one is going to read their work.

KT Daxon
I agree. If they think it’s bad, everyone else will too. That’s why I think it’s important that through the doubt, anxiety, and stress; you stand behind your work and have faith in it.

Vania Margene Rheault
That would be an interesting blog post–find someone who is not willing to put their photo out there. But I only know a handful of people who do that, and they probably wouldn’t talk about it.

KT Daxon
Hmm, tempting to do it myself.

Vania Margene Rheault
Although, on Twitter, there are lots of people do that–I’m just not friendly enough with them to ask.

KT Daxon
See what I can come up with…lol

Vania Margene Rheault
Sounds good! Anything else for our author photo chat? I can’t wait to see yours! Here’s a list of the places it can go– Amazon Author Page, Goodreads, your FB author page, if you have one, your Google + page if you have one, LinkedIn, Twitter, of course. Your website. Even a business card at some point.

KT Daxon
I think that’s it for Author Photo, but thank you for telling me where all it can go. Many of those places you wouldn’t normally think of, especially as the anxiety rises with the publication date nearing.

Vania Margene Rheault
Right. It helps to have a list. There’s a lot you need to know, but on the bright side, when you’re a relative unknown, no one is watching you make mistakes. 🙂

Like usual, our chats bleed off into things not fit for chat, and we started talking about something else. But here are a couple more articles on having an author photo, if you’re on the fence about having one, or even revealing your true you to your fans:

The Relevance of a Professional Author Photo

A Picture Says It All Or Does It? Judging an Author by Their Photo

An Author Photo Is Worth a Thousand Words
Your book jacket photo will follow you for years. What do you wear? How do you look?

Thanks for reading, and we’ll see you again at our next chat!

Indie-Publishing 411: Chat with Vania and KT–Imprints

Indie Publishing Chats

Imprints are fun . . . some say frivolous. But if you have any long-term plan to publish books, having an imprint is another way to claim your work. If you think really long term and are successful as an author you may want to publish other writers’ works. Joanna Penn, not long ago, created her own imprint. While she’s not accepting submissions, she certainly has what it takes in terms sales and exposure to draw in new talent under her imprint if she so chose. Never write-off something that could be part of your brand, as you never know what the future holds.

Let’s listen in to the chat I had with KT about imprints.

KT Daxon
What are imprints and how important are they? Personal preference or encouraged for Indie authors?

Vania Margene Rheault
Imprints are the name and logo of the publishing company you set up for yourself when you publish. They are a personal preference, but your name will be listed as the publisher of your book on CreateSpace if you don’t have one. They aren’t encouraged as much as owning your own ISBN numbers, but they go hand in hand.

KT Daxon
How does one set up an imprint?

Vania Margene Rheault
The first you have to do is make something up. Something you like, something short, though, so it doesn’t take up a lot of room. Something that means something to you. I’m a romance author, and I love coffee, so I made up Coffee and Kisses Press. BUT and this is a big BUT, you have to make sure it’s not taken by someone else. Coffee and Kisses Press was like, my 4th choice.c&k2

I had a friend draw the mug, and my son did the rest. I share this imprint with @drwillisbooks. David doesn’t write romance, but he wanted an imprint and they are kind of hard to think of. So many are taken.

KT Daxon
So you both use this when publishing?

Vania Margene Rheault
He only has one book under this imprint. He published other books with iUniverse, and they have their own imprint. But yeah, all mine are under this imprint. I bought my own numbers and I knew I wanted my own imprint from the beginning.

KT Daxon
You say so many are already taken, how do you advise other authors on creating their own? Coming up with names is difficult for me, and in turn drive me crazy until I figure it out.

Vania Margene Rheault
I’ve read up on it, and they say that if you think of something personal, it’s easier to be unique. Like your pen name. I know how you made it up, so I mean, keeping it close to your heart it’s easier. But I suck at stuff like that too.

KT Daxon
Would you recommend I use my pen name as my publishing imprint?

Vania Margene Rheault
I would suggest you think of something cute. Especially if you’re going to stay with writing romance. PillowTalk Press. On the shape of a pillow. LOL But I bet that’s taken.PillowTalk Publishing

KT Daxon
Hmm

Vania Margene Rheault
Actually, it’s not. That’s funny.

KT Daxon
Hmm, I don’t know if I’ll stay with romance. Down to Sleep is Romantic Suspense … the next book after this is likely considered Contemporary Romance? Hahahaha! Hmm …
How much does getting your own imprint cost?

Vania Margene Rheault
Nothing. You pay for it when you buy your own ISBN numbers. Unless you hire a designer. Then that would be an extra cost.

KT Daxon
Even better, LOL. So, when you buy your ISBN numbers, you will just include that during that purchase?

Vania Margene Rheault
You can look for ideas on Canva. They have logo templates. Yes! Great question. You need to have thought of your imprint name before you buy your numbers because there’s a field for it.

KT Daxon
I know what will be running through my mind now. LOL That’s all the questions I have for now on imprints…that I can think of. Oh! I have one more. How can you find out if an imprint is taken? Is there a site?

Vania Margene Rheault
No, you just Google it. Most of the time if there is a publisher or a press associated with it, it will be the top few search results. But I used all the search engines to make sure: Yahoo, Bing, Google. You get slightly different results, and it’s better to be safe than sorry.

KT Daxon
I got one I will check out…where on Canva can you use to check for logos?

Vania Margene Rheault
If you go to Create A Design, it’s under the menu, Marketing Materials. I made mine before I knew Canva existed. I have a tab on my website that explains my imprint and the books that are published under it. You have to be careful on Twitter if you are ever approached by a “press” or a “publisher” who wants to publish your book. It could be someone trying to publish your book under their imprint, and they don’t have any real publishing experience or distribution channels. They run your book through CreateSpace, just the same as you would then take a cut of your profits. So be very careful when someone approaches you–especially during the pitching games like #pitmad.

KT Daxon
Good to know!

Vania Margene Rheault
Yeah, it’s kind of scammy. But if they have a pretty imprint and a website that looks legit, it’s easy to get taken in. Everyone wants a contract and not everyone is as careful as they should be.

KT Daxon
Is Press the only thing you can use or are their others?

Vania Margene Rheault
You can use press or publishing. Those are the two main ones.

Our chat fizzled out after that because KT started experimenting on Canva. She wants to keep her imprint a secret until she publishes, so I’m not allowed to post what she came up with during chat. But if you need ideas for yourself, Google imprints and click on Images for the results. You’ll get an idea of what you need to come up with. Here are a few other articles on imprints:

Should Self-Published Authors Create Their Own Publishing Imprints?

A Quick Lesson About Publishers, Imprints, CreateSpace, and Bowker

Why You Should Create Your Own Publishing Imprint

A long time ago, I also wrote a blog post about imprints. If you’re interested, you can read it here.

Thanks for reading! Next up we’ll talk about having your author photo taken, and the advantages and disadvantages of trying to remain anonymous online and still try to sell books! See you there!

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Indie-Publishing 411: Chat with Vania and KT–ISBN

When I first started out, ISBN numbers were a mystery to me. They aren’t so much anymore, but the prices haven’t changed since I started–they are still one of the most expensive things you can spend your money on when you self-publish.

Take a few minutes to listen in to our chat about them. Whether you decide to buy them or not is a personal choice, but it’s always a good idea to have all the facts before you choose.

Take it away, KT!barcode_design_elements_vector_set_519833

KT Daxon
What are we starting with first?

Vania Margene Rheault
Should we start with ISBN numbers? There’s quite a debate about them.

KT Daxon
Sounds great! What are the pros and cons when it comes to buying your own ISBN numbers vs using CreateSpace’s free ones?

Vania Margene Rheault
The biggest pro is that you are protecting your own work. I like knowing I own my work free and clear. Using a CreateSpace ISBN number doesn’t mean they own it, but they are listed as the publisher in the product details. Some people don’t mind it, but if a reader has been burned by an indie book,  it’s the quickest way to lose a sale.

createspace as publisher

This is from someone who took the free number.
The other pro is yes, you can list an imprint you create for yourself as the publisher, lending a bit more professionalism to your book.

imprint as publisher

KT Daxon
Which also doesn’t help separate you from other indie authors when you share the same “Publishing Name” I would think professionalism would be up on the top of an authors list?

Vania Margene Rheault
Yes. But that goes with the biggest con. ISBN numbers are expensive, and not everyone can afford them. If you publish with IngramSpark, they make you buy your own.

KT Daxon
I’m very excited to learn about imprints…as for the cost of the ISBNs, they are expensive but is it worth it to buy your own?

Vania Margene Rheault
Here’s where people are divided. Some say it’s worth it, some say they don’t care. The professional opinion of the Alliance for Independent Authors say you should always buy your own. But with CreateSpace giving them away, and Kindle Direct Publishing give you an Amazon Standard Identification Number (ASIN) lots of people forgo buying their own numbers.  It’s a personal choice. Personally, if you can afford it, I say you should. Even if just for the vanity (and fun!)  of being able to use your own imprint.

KT Daxon
I really can’t see myself doing it any other way. Self-publishing is a journey, why wouldn’t you want to go all in?

Vania Margene Rheault
I guess cost is the main issue. After you pay for editing, maybe formatting, maybe cover design, there’s not much money left for something you can get for free.
Another con is if you’re going to be slow to publish. The best deals are in packs of 10, 100, and 1000. If you only publish once a year, it doesn’t seem worth it.

KT Daxon
Do ISBN numbers expire?isbn number

Vania Margene Rheault
No. Once they are yours, they are yours. But you can’t sell them or give them away. They are registered under your name and imprint. I called and asked them that. 🙂

KT Daxon
So as long as you wrote 10 books in your lifetime, it wouldn’t be a waste….if one could afford it?

Vania Margene Rheault
Five books. One for the paperback and one for the KDP version. Any version of the book needs a new ISBN number. I’m thinking of publishing my books in Large Print. That would require another ISBN. So one book could have four or five ISBN numbers.

KT Daxon
Such great information to know. Knowing that each book requires a different number, shows me that it IS worth it to get your own. Even if you had to sell something to afford it. (Which is what I considered, haha!)
Does CS and KDP have unlimited free ones?

Vania Margene Rheault
Yes, they’ll give you as many as you need to publish.

Other questions people have asked about ISBN numbers:

*Can you change the cover without needing a new number?  Yes.
*Can you change the insides without need a new number? Yes–if you don’t change more    than 20%.
*Can you change the size of your book and keep the same number? No.
*Can you change the title and keep the same number? No.
*Can you change your author name and keep the same number? No.

KT Daxon
Great information to know! Especially for those just venturing out. I’ve learned so much tonight!

Vania Margene Rheault
I hope we’ve helped some others, too. Do you have any other questions right now?

KT Daxon
Not at this time. The good thing about these chats, I’m sure we’ll get comments to inspire other chats.

Vania Margene Rheault
Awesome! I’ll dig up a couple of articles on the pros and cons of buying your own ISBNs as well.

It was fun to chat with KT about ISBN numbers. I know they are very expensive, and I like I said in the chat, not everyone can afford them–especially if they pay for other things for their book like editing or cover design.

Here’s what the Alliance of Independent Authors says about buying your own. You can read it here.

Should You Buy Your Own ISBN When You Self-Publish?

ISBN 101 For Self-Publishers

Thanks for listening in! Next time we’ll be chatting about imprints! See you there!

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Indie-Publishing 411: Chat with Vania and KT–Beta Readers and Editing

Indie Publishing Chats

Thanks for joining us for our second chat of this series. KT and I chatted about beta readers and editing. Enjoy!

Vania Margene Rheault
You’ve written Down to Sleep, and it’s been slightly edited and with a couple betas. What has been your biggest surprise so far?

KT Daxon
My biggest surprise so far has to be that my Betas were able to finish it without wanting to throw it across the room. They enjoyed it, and to me that is HUGE. On the self-publishing side of things, I think I was a bit thrown off about how difficult doing everything yourself can be.

Vania Margene Rheault
Yeah, that is a rude awakening for sure! And as you can tell by some indie books out there, not everyone gets it right.
What made you decide to beta? I’m thinking back to where I was at your stage of the game. I had written On the Corner of 1700 Hamilton and someone offered to beta for me. The feedback was less than thrilling. Then I had Jewel edit it for me. Those two people were the only eyes I had on it before I published.

KT Daxon
That’s another story I need to read …*scratches a note on my notepad*. I decided to Beta because someone told me I should. I didn’t think anyone would be interested, so I took a chance. Melissa and Shannon were wonderful. Both had different styles and gave me TONS of amazing feedback. My editor will be happy as she won’t be getting pure crap. Ha!
What are your thoughts on Betas? Pros? Cons?

Vania Margene Rheault
I say don’t let them have too much weight. If I had listened to my beta, half of 1700 would be missing. Just because they don’t like it doesn’t mean you need to take to heart everything they say. Do stay true to your work and vision because at the end of the day, it’s your book and no one else’s.
What is the next step for you?

KT Daxon
That’s some good advice to carry with me as I move forward. I let what other people think dictate a lot of aspects of my life. But, this was my story in 2013, and it’s still my story today. As for what’s next, I’m currently editing the Beta suggestions. Picking and choosing what I think needs changed. I’m hoping to be done by the start of the 2nd week of January, and I’m trying to decide if I want to do another round of Betas or just shoot it to the editor…thoughts? How many rounds of Beta advice should one take?

Vania Margene Rheault
Probably that’s not best coming from me–Don’t Run Away, Chasing You and Running Scared won’t have any. So I would say do as many as you feel is necessary.
In the near future here, you have a lot you’re going to need to know. How are you preparing for that next step?

KT Daxon
A stiff drink? Haha. Kidding … though the thought does sound appealing. I’ve made myself a sponge. I accept advice when it’s given and I utilize the veteran’s in the writing community, such as yourself, for help. I’m dedicating the first weekend of the New Year to research on all aspects of self-publishing. Cover design, formatting (which scares me btw lol), ISBN’s, whatever I need to learn to publish this book, I’m soaking it up every way I can.
Any tips on what to tackle first?

Vania Margene Rheault
I read a lot of books when I first decided to self-publish. One of the two I read right off the bat was APE: Author, Publisher, Entrepreneur-How to Publish a Book.
APE
This was one was instrumental in getting the lay of the land, so to speak, and the other one I told you about was A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers: How to Print-on-Demand with CreateSpace & Make eBooks for Kindle & Other eReaders.publishing with amazon

While there is some outdated info in each, they both still have really important information in their own right.
The first one was given to me by someone who was taking publishing classes at our university in Moorhead. It was a textbook in their class.

KT Daxon
I intend to get the second one once payday hits. It looks like it’s an easy read.

Vania Margene Rheault
I would caution you though, and make sure you double-check advice. What works for someone may not work for you. I read up on how to do it all myself, and while 1700 didn’t come out the best, at least I can say I learned what *not* to do. Fortunately, you know people have gone through it so you should have more help than I did.

KT Daxon
That’s true. It’s good for anyone to remember that advice isn’t someone holding a gun to your head telling you to change things or else, it’s just suggestions … helpful suggestions.

Vania Margene Rheault
Right. And everyone has a suggestion. LOL Okay, we’ll wrap up this chat for tonight! Thanks for hanging out with me!

Thanks for hanging out with us! Here are a few other articles on beta readers:
Ultimate Guide: How To Work With Beta Readers

How many Beta Readers do you need?

WHEN NOT TO LISTEN TO YOUR BETA READER

beta readers
Just for fun, since I’m not doing chat anymore, I’m going to give away Better Critiquing for Better Writing: Use Writing Feedback to Craft Your Story, Refine Your Message and Become a Better Writer by Kelly Hart. Enter HERE.

Thanks for reading! Tune in next time when KT and I discuss ISBN numbers.

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