When I first entered the world of indie writers/publishing, I was dazzled. I thought anyone who published, published good books. I mean, I hadn’t been exposed to anything but traditionally published books, so of course, I was naive and not aware that with self-publishing, there isn’t a gatekeeper, and people can, and did, publish whatever they wanted.
As I began reading indie, I realized there are four types of indie authors.
- The indie who writes poorly in an uncommon genre.
To me, this is a double-edged sword of bad. And I’m not even talking about poorly written erotica–that’s a different category of writer. No, I’m talking about the poor writer who writes Bigfoot Romance, or anybody having sex with something that is not human, be it squids, dinosaurs, ghosts, aliens. Though alien romance is becoming more popular these days. Or other genres like a romance between a
kidnapper and a hostage, or a specific kind of mystery/thriller where hamsters solve crimes. Not only is the writing bad, the genre is just as weird, and even if you, as a writer, could find a readership, your poor writing would turn them off. These are the writers who experiment and just throw up (literally and figuratively) anything they want. These are the writers who give indie writers a bad name, and without gatekeepers, they will continue to do so.
Examples: Let’s not do that to ourselves, shall we?
- The indie who writes poorly in a popular genre.
This isn’t terrible. I’ve heard time and time again that a good story or good pacing can save a book in a popular genre. Readers are willing to overlook a lot if they like your characters or the storyline, or you have a great twist that blows people’s minds. In a popular genre, you can find readers, or at the very least, at some point, someone may bump into you. Readers may not put you on their favorite list, and you may very well lose readers even if elements of your story are fantastic. Life is too short to read crappy books, and readers are realizing this. Too bad these writers
can’t/won’t give their careers more of a chance and find an editor. Even trade beta reading with some proofreading is better than nothing.
Examples: Well, EL James is a good one. There’s no disagreeing her writing could have used better editing. But her storyline was good, her characters solid. If someone could have gone and deleted all her adverbs, reading her books would have been a more enjoyable experience.
- The indie who writes well in an uncommon genre.
It makes me sad when I see writers do this. It shouldn’t because they are writing what they like, and that’s the whole point of writing, right? That’s my writing to market side coming out, and far be it from me to judge someone’s genre choice. Being a good writer will give you readership, uncommon genre or not, just
probably not as big if you write mainstream fiction. There’s always going to be someone who gets off reading your story about sex with dogs (pun intended) or your fabulously written story about forbidden sex with your brother. But one would hope that if you have writing chops, you branch out so more people can discover your talent.
Examples: Let’s Do Butt Stuff. Of course I read this! I’m totally not afraid to admit it. *shifty eyes* Argh. Delilah Dallas has a decent voice. It’s a short story, and I read it all the way through. She could do well if she branched out into longer, maybe less weird, work. And I guess anal isn’t an “uncommon” genre, but it’s very niche and can be limiting.
There was something else I read on Smashwords that struck me as good writing, and it was about a woman who had sex with her husband’s dog. I can’t find the author now, and after Smashwords went through and started being more strict with their erotica genres, they could have buried it. But the good writing stuck out to me, (no pun intended) and even after a couple years of stumbling upon it, I still remember the writing for what it was. And this story just goes to show that if she had written mainstream romance, perhaps I could have found it, maybe even recommended her writing. After all, I can’t tell someone how much I liked the writing if I can’t find it anymore.
- The indie writer who writes well in a popular genre.
You would think this is where every indie would want to be. You stand the most to gain writing well in a genre that has lots of readers. Of course, it’s also difficult to get recognized in a saturated genre, but if you can make a name for yourself, you’ll have readers for the rest of your writing career.
Examples: Citing examples for this genre is almost unfair because most of these authors have done it for years. Lauren Blakely, Kira Blakely, Mark Dawson. You might mistake Lauren Blakely for a trad-pubbed author, but her paperbacks are published by CreateSpace, as are Kira Blakely’s. Both have made a list. You could almost do a study on what all they are doing, and how that has worked for them in terms of “making it.” Covers, prolific releases, etc. Consistency. They both write romance.
Mark Dawson is also prolific, and publishes his paperbacks with CreateSpace, pegging him an indie. But his books have been picked up for a TV series, and, yeah, he’s been able to quit his day job. He writes in the thriller genre.
I’m sure there are lesser known indies out there who are starting solid careers writing well in a genre well-received.
In conclusion, you have to decide what you want for and from your writing career. You may not want to “make it” and are fine publishing naughty short stories about fish. Maybe you’ll have three or four people read your stuff, and that’s good enough for you. No one can define your idea of success except you. If you’re happy writing books that only your friends and family will buy because you’re not interested in . . . how do I say this without sounding judgmental or derogatory . . . if you’re not interested in putting in the work to do better, then that’s your choice.
There’s no excuse for poor writing. Learning your craft can only help you find more readers, no matter your genre.
Good luck you Butt Stuff writers!