Looking at Books on Preorder: What it can do for you

There are many reasons why a writer or author would love to have a crystal ball. If we could predict trends or subgenres that are going to be seeing a lot of reader love in the coming months or even years, we could adjust our writing accordingly. We could write that dark romance vampire book, or the new YA with the talking pets as sidekicks. If we knew what readers are going to want in six months to a year, then we could hop on the query train or quickly write a series and get her ready to go just in time to ride that wave.

While we don’t have anything so magical, what we can do is look for what’s coming in the months ahead by using the Amazon advanced search and looking at what books are popping up on preorder in your genre.

First fo all, how do we do this? Go to an incognito window and head over to Amazon. Click on Books and use the Advanced Search.

There you’ll find the search fields and you can enter in the genre and preorder dates you want to search for. I’ll search for Billionaire Romance because that’s what I’ll be releasing in the next few months:

After you click Search, you can also click on Kindle Unlimited books to narrow your search further, if you’re planning on releasing into KU:

You can look at any date, any genre, wide or in KU and see what’s going to be released. Why would we want to do that? Here’s a few ideas:

  1. If you’re planning on making a genre switch you can see by the results if the genre is glutted or if there will be room for you. Billionaire romance looks crowded, but that’s a good and bad thing. Good because billionaire romance hasn’t lost its popularity, but bad because I know I’ll be doing a lot of advertising to compete. On the other hand, there will be a lot of authors and book titles for Amazon Ads keywords, but because of the competition, cost per click might go up.
  2. You can take a look at what authors are doing for covers. Cover trends change, but it looks like billionaire romance is still going to be dominated by a single rich-looking guy probably showing some abs. Knowing what is working for covers in your genre is important because you want your cover to fit in. I’ve heard the best way to see if your cover is going to fit in is to screenshot the top 20 and put your cover next to them. If your book doesn’t look like it belongs, a reader will pass you by. A quick scroll through the search results tells me a dark cover with a title in neon green, teal, or red still indicates a dark romance, or a man in muted color without much background can signify a billionaire romance though not necessarily dark.
  3. You can research titles. Titles are an important part of your book, and often overlooked. When you look ahead using the advanced search, you can find what authors are using as titles, and in billionaire romance, the word billionaire is still a popular part of the subtitle.
  4. You can find the categories these books are listed under and you can add them to your own book. Some of the books are too far out for the ranking and categories to be listed under their product information, but some do, and you can make note of the categories authors are listing their books under.

Searching preorders to find out what’s coming in your genre will probably be the closest thing you’ll get to telling the future. If you want a deeper look at what authors in your genre are doing, you can look at their Amazon author pages and see if they have any preorders that may have not shown up in the search. When I experimented with the keywords and dates, etc, the preorder results changed, so do your due diligence with your comp authors.

Alex Newton of K-lytics talks about this a lot better than I can, and he has a free webinar hosted by Jane Friedman on her YouTube channel (I link it below). I like diving into anything that has to do with the publishing industry, genres, trends, writing-to-market and what books are selling and why. Staunch traditionally published authors say there is no way to predict a trend and that by writing to trend you’re already behind because by the time you query and are possibly published, that trend is over. Well, when traditional publishing is two years behind (seriously, I have friends on Twitter with book deals and books that won’t be coming out until 2023) they are guessing just as much as we are. Maybe more so because if an author can write and publish a book in six months, that’s a far cry from waiting two years and they have a better chance of riding the wave of what’s selling right now. But as Alex says in his webinar, even in indie publishing things don’t change overnight.

I will definitely be doing more looking into preorders as I do more with my books.

Here is the webinar with Jane and Alex. Let me know what you think!

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