Happy New Year! (Making every minute count)

Words: 1835
Time to read: 10 minutes

I could have saved this for Monday, but I figured the thoughts running through my mind while I made pancakes for the kids this morning were an apt New Year topic.

You know lately I’ve been going through some old 3rd person books. I revamped a four-book series and it took me four months. Two rounds of editing, waiting for proofs, and redoing their covers. The proofs will come today and the last step is just pushing Publish on Amazon and swapping out files on IngramSpark. Then I can put that series away, and maybe even start promoting them a little bit because I won’t be wincing, wondering what people are reading.

Yesterday, I looked for the Vellum files of my erotica novellas and couldn’t find them. I remembered that they were lost in a Mac update and if I wanted to have them, I’d have to open the PDF in Word, re-import that .docx file into Vellum and reformat them. It’s not so bad, I grouped them into threes and so that’s what I did. I started that process, anyway. Got the front and back matter fixed again, though all that could be updated, and edited the first novella which is 25,000 words. I finished last night and moved on to the next, but then I got to thinking, “Why am I doing this?” I had a legitimate reason for doing my Rocky Point series. People were finding them without me promoting them, and since I hadn’t looked at them in four years (Amazon says publication dates were in January of 2020) I knew they could use a polish.

The only trouble with this way of thinking is, all my old books could use a polish. Scratch that. Every singe book I have ever published could use a polish, because that’s the way an author’s life works. We grow, we change, maybe our styles mature, and I doubt there’s one author out there who could go back to a book they’ve previously published and not find one thing they would want change.

So, this really just begs the question, How should we spend our time? Do I need be using my time going back to books so old that of course there’s going to be tons wrong with them, despite the fact these were edited by someone other than me, and I can tell they were. I haven’t found any typos so far except a sentence didn’t have a period and at one point a character had a tank top on and it changed to a t-shirt. What would I gain re-editing six erotica novellas? What would I gain re-editing the first trilogy I ever wrote and published. Would it help me get ahead? And should I always think about getting ahead?

A new year always calls for dissecting how you’re going to spend the next twelve months. They feel shiny and new, the world is your oyster, and everyone wants to start off with a bang. Hit the ground running. I’ve never treated a new year as anything special because I had goals and a plan and didn’t need the extra oomph a new year provides. January first is the same as July first and October first. I always had the drive to get things done, no matter what was going on in my life at the time.

So I stopped editing the second novella in my erotica series and closed out the Vellum file. The files that are published are okay, and I don’t know if Amazon has hidden them in their erotica dungeon or not. I don’t even know if I labeled them erotica when I published them, and since then, even if I had, Amazon didn’t get weird about explicit material until recently and they could still show up if someone looked. Not that anyone is going to. The couples on the covers are in bed, and Amazon won’t let me run ads to them. I could on Facebook, but the only way I would do that is if I re-edited them, and so we’re running around in circles, but after everything I just typed, I think we can discern it’s not worth it.

Books are going to have typos, even heavily edited books have typos and inconsistency issues because humans human, and there’s nothing you can do about it. I guess when I start thinking of my imperfect backlist, that’s when imposter syndrome takes over, but when that happens, I know I haven’t been reading enough. I’ve read many imperfect books since I started my indie career, books that have sold thousands of copies (you can tell just by the number of reviews they have), and I’ve said readers just don’t care as long as you give them a good story. I truly believe this, I just have to start applying that to my own books.

What does this mean for 2025? I need to stop going back. Editing my Rocky Point series was fun and I liked revisiting those characters . . . but I lost four months. In those four months I could have finished editing Loss and Damages, the next book I’m going to publish in September, and either made a good start writing my next standalone (I might have even finished. I can write 80k words in three months), or began editing the first two books I have written in the next series I want to publish. Only I can answer if those four months were worth it, but since I’ve seen the end result and I’m proud of what that series is, I guess it’s safe to say it was. But going back any further won’t do me much good, and if I ever do finish reformatting and re-editing those erotica books, and even my Tower City Trilogy, that kind of thing will have to be a side project because this is the honest to goodness truth: it won’t matter to my career hobby if I do those things or not. It would be for my own personal satisfaction only. Those books were published to the best of my ability at the time, just like Captivated by Her and Addicted to Her, the first books I published when I switched to first person present. Getting better is indicative of growth, and we all do that. Or should, anyway. Your first book should sound different than your tenth. We all grow and change, we work with different editors who use different skills and give us different perspectives, we work with different betas who give us different opinions. We read different books and learn different techniques. We listen to craft podcasts and marketing podcasts and learn to keep plot points opened-ended until the last book to promote read-through and learn to write bonus content that only newsletter subscribers have access to. There are lots we do to level up our craft, and that will show in every new book we write. Going back will always be futile because older books will always be lacking. It’s just the way it is.

But, you know, I’ve struggled to find purpose in this writing and publishing endeavor, struggled to find a reason to keep going. I spent more on ads in 2024 than I have, ever, and knowing that has kind of left me feeling deflated. I love finding new readers, and I know you have to spend money to make money, but it’s draining to run ads, spending a dollar only to make a dollar. Creating them, keeping an eye on them, watching them appear to spend more money than they earn–I say appear because most times they don’t (if they are wasting money you have to look at what you’re doing and the product you’re trying to sell, but that’s a lesson for another day). Facebook and Amazon bill you at different times than your royalties are paid out, so you have to be patient when comparing ad spend vs. royalties earned. The marketing part is a letdown, but I need it or my sales dashboard would be empty which I know would hurt me more than breaking even. I’m treading water, but like I said in my 2024 recap, I’m not unhappy. I just have to keep reminding myself of that.

Recently I looked at my follower count for my pen name (VM Rheault) and I was surprised to find I have 325 followers. That’s 325 reasons to keep going. I have 734 newsletter subscribers and have a 34% open rate most days I send one out. That’s 250 reasons to keep going. I have readers who care, and I value every one.

Today I’m setting aside my third person stuff and opening my Loss and Damages file. I love these characters, love the cover I already made. I’ll be happy to get this book on preorder. What I’ll do after that, I’m not sure. After so much editing, I’m a little intimidated to open a new Word file and start a book from nothing. I’ll need to sit with those characters a bit, work out the plot and get comfortable with who they are and what they’re going to go through. I’ve been thinking about them a lot in the past few months and scary or not, I’ll be happy (and relieved) to write their story. I already have the cover for that book done as well, so maybe working on something completely new is what I need perk myself up after a year of editing. But, unlike the title of this blog post, I don’t think every second needs to be accounted for. You don’t have to spend every single second trying to get ahead. That’s only a recipe for burnout and takes the joy away from whatever activity you’re doing. In my last post, I said my publishing is more of a hobby than career, and at this point, it is. I only make what I put into it, and it’s dejecting to think if I didn’t spend any money, I would make the same amount . . . zero. But, it’s freeing too, and I have tweaked my ads already in preparation for the coming year, but I’ll explain more about that in my post on Monday.

Tiffany Yates Martin came out with a new book not long ago called The Intuitive Author: How to Grow & Sustain a Happier Writing Career, and I plan to pick it up as a New Year’s gift to myself. I think it might help me gain perspective when it comes to how long I’ve been doing this and how to work through my accomplishments or lack thereof thus far. I love her other book on editing, so I know I’ll like this book too. If you want to check it out, look here: https://www.amazon.com/Intuitive-Author-Sustain-Happier-Writing/dp/1950830098

Thats all I have today. May the New Year bring you productivity and prosperity in whatever way that means to you. Subscribe to the blog if you haven’t already, and let’s trudge through 2025 together.

Until next time!

My 2024 Year-End Recap

Words: 1894
Time to read: 10 minutes

gold and silver ornaments on black background text says 2024 year in review

Everyone is saying that 2024 was a hard year, but looking back, I honestly got a lot of stuff done. It didn’t feel like it because all I did was edit, but those edits were on a series that is my best work. I’ve said I may never match that quality of writing (plotting, I mean) again, and I don’t know if I want to try. Four years of blood, sweat, and tears went into over half a million words and they may always be my biggest, most impressive accomplishment. Then I had a couple other wins, like going to the Mayo Clinic and seeing a doctor who actually knew what was wrong with me. Between a diagnoses I never thought I’d get and finishing my King’s Crossing Series, 2024 was actually a pretty stellar year. Not that editing all those words over and over again and going through treatment and knowing I’ll always have maintenance until I die was smooth sailing, but compared to the previous years, things were pretty okay. I have my 2023 year end blog post up, so let’s compare.

Books/Novels/WIPs

Number of books written: 0
This is the first year in many, many years I didn’t write a book. I’m not sad about it because I got so much other stuff done, and I know for sure I’ll write one next year, if not three if things work out how I want them to.

Number of books edited: 10
Obviously, this is where I spent all my time. Right after I published A Heartache for Christmas in November 2023, I jumped into editing my King’s Crossing Series. I think I did three editing sweeps before I thought they were ready and the first one, Cruel Fate, was published in October of this year. The others were either published or I put them on preorder and they’ll release up through April of 2025. Once those were up and I could work on something else, I decided to re-edit my Rocky Point Wedding series and I finished the last book of four over the weekend. I edited those in Vellum, ordered the proofs, then edited the proofs to look for typos. All that takes such a long time, and after ten books, my brain is sufficiently fried.

Number of books published: 3
I published three of the six in my King’s Crossing series. In 2025 I’ll have four, just because the rest of the series will release and I already have a standalone almost ready to go that will release on September 15th, 2025. (Don’t ask me how many books I’ll have ready to publish in 2026. I’m not quite that far ahead, but it would be really nice if I had another series done.)

Royalties for the year: Ugh.
I’m actually kind of over shouting out how much I made because I always break even or I’m in the hole, so it really doesn’t matter how much I end up with at the end of the year. It wasn’t that much more than last year if you want to take a look. I would imagine my spend is the same too. I spent $776.43 on Amazon ads this year, something I again intended not to do, but my FOMO gets so out of control. I make ads then just cannot force myself to turn them off. I spent less than I did last year, by about 100 dollars, so that’s something, I guess. But I’m afraid that if I shut them off, and/or keep them off, I won’t sell any books at all. The struggle I constantly contend with is this: I spend XXX.XX money on ads and if I only make enough to cover the cost, is it worth it? It is in the long run because even if I’m breaking completely even or bleeding some red, I’m finding readers when, if I didn’t spend a dime, no one would find me. I just wish I could find that magical way of leveling up. I know you have to spend money to make money, but there has to be a way to get ahead. I spent $3,842.58 on Facebook ads, which means after all my subscription costs, I’m in the hole about $500 dollars. I say every year I’m going to have to do better keeping an eye on my ads, and even if it means my sales go down to zero, I may have to suck it up and turn them off or drop my spend down to a dollar or two a day which is pretty much the same thing.

Fun fact. This is the list of my books in order of popularity. These are my first person books–my third person titles are at the end of the list and not worth mentioning. It’s not a surprise my rockstars are at the top. They’ve sold well since I published them last year. What I really like to see is that my Lost and Found Trilogy and my Cedar Hill Duet have read through. It would be a shame if a Book One was on the list but then the other books were at the bottom or fell off completely. That means your first book isn’t good, and there’s no point in writing a long series if readers won’t go on to read the other books.

Twisted Alibis
Twisted Lies	
Twisted Lullabies
Give & Take: A Steamy Baby for the Billionaire Contemporary Romance	
Faking Forever : A Steamy Fake Fiancé Billionaire Standalone Romance	
Rescue Me: A Steamy, One Night Stand Billionaire Standalone Romance	
Lost & Found: A Steamy Friends to Lovers Billionaire Romance	
A Heartache for Christmas	
Safe & Sound: A Steamy Second Chance Billionaire Romance	
Captivated by Her: A Steamy Billionaire Romantic Suspense Novel	
Cruel Fate	
Cruel Hearts	
Addicted to Her: A Steamy Billionaire Romantic Suspense Novel	
Cruel Dreams

Website/Blog Stats

My Canva tutorial is still my most popular blog post. It was viewed 5,399 times this year, and overall 8,100 times. I’m super glad I’m helping people.

screenshot of all time stats

text says updated! creating a full wrap paperback book.... views 8.1k likes 7 comments 25

I posted 55 times in a total of 94.4k words.

text says:

2024 year in review

Posts 55 words 94.4k likes 246 comments 99

In my last year-end update I said I had turned this blog into more of a personal journal, and it felt like that this year, too. I’m hoping next year I can change that a bit, as I’d like to start walking and listening to more podcasts. I used to listen to podcasts all the time and I guess with feeling bad, I just didn’t want to deal with it. I’m going to try to open myself up more, and maybe that can reflect in the things I write about. Especially since I’ve said I’m going to take it easy in 2025 and not treat writing and publishing as this desperate thing I have to do no matter what.

I only gained 22 subscribers this year, but that’s okay. I get around 50 hits a day on various blog topics, mostly my Canva tutorial, though I didn’t start this blog to gain followers. I really just wanted to blog about writing and publishing and I was happy if I could help someone along the way. I’ll always blog, seems I always have something to say, so we’ll see what 2025 brings.

I almost forgot to mention that I made a list this year, and it was the first time I’d ever done that. I had a spike in traffic for a bit and that was fun, but it died, more than likely because there is so much content out there about indie publishing, writing, and books in general. You can find the list here, and I would bookmark it too-there’s a lot of informative blogs you might enjoy reading: https://books.feedspot.com/contemporary_book_blogs/. Thanks to Anuj Agarwal for choosing mine.

Health Update

I think we all know what I’ve been up to with that, and there’s no need to regurgitate all the details here. My last resort doctor at the Mayo Clinic in Rochester, MN, knew what was wrong with me, and now I’m dealing with my lichen sclerosis, endometriosis, and side effects of the hysterectomy I had in 2022. That’s about as far as I want to go into it, and I recently updated my mental health blog if you want to read it:
chaoscoffeeandconfessions.blogspot.com

What’s next for 2025?

What’s next for next year? Lots of things but this year I’m not taking things so seriously. I’m going to edit the next book I’m going to publish, write another standalone, and then when those two things are done, look over the last two remaining books I wrote during my COVID frenzy and finish that series. Those are my immediate plans. I have a loose publishing plan I’m going to try to stick to, but I want to read more books, listen to podcasts to try to stay up to date on the publishing industry, and when the colder part of winter is over, I’m going to spend more time outside. I’m not going to spend every waking second I’m not working writing, and I’m going to cut down on my ad spend. Not really because I want to, but my finances will need tightening up due to a few things going on that I can’t do anything about.

I think the biggest change is realizing that I’m chasing after a brass ring I’ll never capture. Many many many romance authors make a living wage, but I have finally realized I’m not going to be one of them. This isn’t a defeatist attitude, more realistic on my part. I’ll never write a book that will blow away or enthrall an influencer so much they spill it all over the internet. My books are quiet, my heroes are kind, and I really think to make an impression on readers right now, the darker (violent) the better. That’s not me. I’ll keep writing the books I love, and if I find a few readers who love them too, that will be my success story. You can’t be in it for money and I never have been, but we can’t fool ourselves, either. When you publish a book where readers have to pay to read you, royalties are indicative of sales and no royalties means no one is reading. It can be disheartening to the point of just giving up. I’m not giving up, but I do know when to quit hoping for something I’m never going to have.

I used to share this quote by Arnold Schwarzenegger: I will always stay hungry, never satisfied with current accomplishments.

text on brown background says: i will always stay hungry never satisfied with current accomplishments
https://quotefancy.com/quote/1405103/Arnold-Schwarzenegger-I-will-always-stay-hungry-never-satisfied-with-current

I guess in my own way I am sharing it just by posting it, but I don’t agree with it anymore, and it’s not how I’m going to live in 2025. It’s like being at a buffet but it doesn’t have your favorite food, so you make do with second best. You’re not content, but you’re not unhappy, and that’s how I feel. I’m not content, but I’m not unhappy. The only thing that could make me content is actually making some money off all my hard work so that maybe my finances wouldn’t be so stressful. I’ve said before that even just an extra 10k a year (that I didn’t have to pay for with ads) would go a long way. I’m never going to have that, so instead of living on hope like I have in the past, I’ll set it aside. It’s better, honestly, for my mental health anyway. Who wants to type their fingers bloody for nothing? I never did, don’t get me wrong. I wrote for a myriad of reasons, joy being a big part of it yes, but I had a lot of hope when I started my pen name. I had a lot of hope I could turn my writing into a business. Now it will just remain a hobby and I’ll do other things when I’m not working my day job. I’ll still be around helping other authors format and do covers when they can’t afford to hire out, and I’ll still blog, and write and publish, but my mindset has softened and I’m going to have a “What will be will be” attitude going into the new year.

I’ll still write and publish. Like I said, I’m not unhappy. I just wish things would have turned out differently.

Good luck to you in the new year!