About Vania Margene Rheault

Vania enjoys reading and writing. She's lived in Minnesota all her life, and with a cup of coffee in hand, enjoys the seasons with her two children and two cats.

My not so happy review of the Happy Book Reviews service

I listen to the Sell More Books Show podcast. I love listening to the self-publishing indie news they cover every week. Some weeks are lighter than others, but it’s a great way to keep up with all the changes in the industry.

The show is hosted by Bryan Cohen and Jim Kukral who are also hosting the 2nd annual Sell More Books Show summit I’m delighted to attend next year in Chicago.

Bryan does a lot for the indie community. He’s published several non-fiction books including How to Write a Sizzling Synopsis,  a book I recommend regularly, as I use it every time I need to write a blurb. He also runs a business based off that book, in case you ever feel like you just can’t write another synopsis.

Jim Kukral also does a lot for the author community: creator of Book Marketing Club, he also founded and curates the Happy Book Reviews website.

I went into the brief history of these gentlemen because I trust them and I admire all the hard work they do for us indies.

But sometimes things don’t work as well as they could, or should, and Jim’s Happy Book Reviews is one of those things.

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As indies, we all want those five-star reviews for our books. 

At $25.00, he promises to put your book in front of thousands of readers who want to download your book for free and leave a review. This sounds great! At this low fee, my book was available for twenty-five downloads on a first come, first serve basis, to people who would read it and review it with no obligations for me to do the same.

It really could be a boon for us authors who need reviews for that social proof we’ve written a good book.

But my enthusiasm waned the moment I received the email that contained the newsletter that featured my book.

In the whole month my book was available for download, my book was downloaded twice. Yep. Twice. Out of twenty-five copies available.

There were, in my opinion a few reasons for this:

When you sign up, you’re encouraged to sign up for the newsletter. This seems like a no-brainer because you want to see what your book looks like in the newsletter. But as my friend Aila points out–if all the recipients of the newsletter are other indie
authors . . . writers don’t read. If they do, they are helping out their friends by beta-reading or acting as a critique partner. Jim promises he’ll put your book in front of readers, but I suspect that what he’s doing is putting your (and my) book in front of a whole lot of indie authors. Who don’t read other indies, at least, not for pleasure.

The first email went into my Promotions tab and not my inbox. You can fix this, of course, but how many emails do people miss because their email marks the newsletters as ads? (Which, technically, they are.)

Happy Book Reviews will take anything. I’d never speak negatively about someone else’s work, but I have to admit, I was appalled at the company my book kept. I try to be professional in all ways. And while my books may look indie (there’s really no help for that no matter how good you are) some of the books featured in that newsletter looked downright cruddy. Jim will accept any book when what he should be doing is vetting them. While the information isn’t available to me, I wonder how many readers unsubscribe when they see the lack of quality in these books.

quality control

Someone needs to be in charge of quality control

 

**I can understand why he doesn’t do this. Jim and Bryan frequently talk about gatekeeping and I realize Jim doesn’t want to be in the position of determining what is “good.” But I don’t think this is any different than any other promo site where they only allow in quality books. They have a readership to keep happy, and offering them schlock is not the way to go about it. Someone, somewhere, will always play God, and with the products and services Jim, as a book coach, offers, he’s in a better position than some to determine what is “good.”

Only the blurb is available. I know it would take up more space or cost more to send it out the newsletter, but it would help if a potential reader could read the first couple pages of the book they’re considering downloading. It would have helped me avoid the boring contemporary romance I downloaded 1) because I wanted to try the service myself and 2) the cover and blurb looked okay.

The newsletter isn’t broken up into genres. My book sat next to children’s books, paranormal romance, thrillers, and history books. If he could separate the books into genres that could help readers find the books they like. I had a positive Freebooksy experience because of this.


The time for my book has run out, and there’s no time limit for those two people who have downloaded my book to leave a review. So I’m not even sure if those two people who downloaded my book will come through. But $25.00 for two reviews is too much.

I know why Jim will never do any of my suggestions–it’s too much work. He’s a savvy businessman, and I’m sure these suggestions have been brought up to him by other people in the past.

But it must work for some authors, or he’d close down the website. Everyone who uses his service can’t have the experience I did, or his inbox would be full of complaints.

Maybe I’m a black sheep, but somehow, I don’t think so. Wherever He Goes is a solid book. Anyone who reads the first page knows I don’t head hop, I don’t have any typos, and my inciting event happens on the first page of the book. Not Chapter 4.

Unfortunately, I do not feel like my book fit in with the others featured, and unless he makes changes, I won’t be using his service again.

You may have a different experience, and at $25.00, it’s a cheap risk. But I’m also aware that $25.00 could buy you two paperback books, five Starbucks coffees, or could reimburse a beta-reader for her time. If you’re poor, $25.00 can go a long way, so you’ll have to decide if it’s worth the risk.

My blog is about my experiences with the services offered to indies, and my adventures in publishing my books. I want to help. This was my experience, and unfortunately, it could have been better.

I’ll still listen to the podcast (and I encourage you, too) and I’m looking forward to the meeting Jim at the summit.

But the Happy Book Reviews feature isn’t for me, and I wish you luck if you decide to ever give it a go.

Weak writers, strong characters?

I am a part of a DM group on Twitter. We were talking about the weather where we live, and I live in Minnesota. I mentioned blizzards and the potential hazards. I said now that my husband has moved out, this winter may be a little nerve-racking as I’ll need to shovel and get my daughter to school by myself. I have to deal with maybe my car not starting or getting into an accident because some moron doesn’t know how to drive on the snow and ice.

I said, “I’m sorry. I know I sound weak. It’s just nice to have a man around sometimes.”

What exactly was I apologizing for? All the women in my group are married to men. They know it’s nice to have a partner, someone around to help.

In our society today, we encourage strong women. We have #GirlPower. Women are encouraged to raise their daughters to be strong and independent. We fight for equal pay. We fight the glass ceiling. We fight for our reproductive rights. We pay our own bills we make our own way.

glass ceiling

Women don’t need men.

I write romance. I make sure my heroines can take care of themselves. They have jobs; they pay their bills. Sometimes they’re searching for love, sometimes love finds them. My heroines don’t need a man.

But they want one.

Does that make them weak?

powerful woman 2

Even in the comics, Diana Prince was paired with various men over the years. The epitome of a kick-ass woman, she still likes to snuggle at night.

I’ve been told, “Don’t make the man rescue the woman.” But isn’t that what a romance is? I mean, rescuing a woman because he has to. It’s part of a mission. She’s been kidnapped because her father is a billionaire. She needs a bodyguard. She’s cured cancer, and people want to kill her. She’s a rock star, and someone is out to get her. There are a million plots to go with that trope. The hero rescues the heroine, they fall in love. The end.

There’s a reason why that trope is popular.

Women take care of themselves (and their children) alone all the freaking time. Reading is an escape. We want our man to step in and say, “Let me take care of this because I’m falling in love with you.” My favorites, and hopefully the kind of books I write, is when they rescue each other. Maybe he can get her to the hospital for her life-saving surgery, but when she opens her eyes, he knows she really saved him, by repairing his broken heart and giving him his life back.

Most times after the “big fight” I have my man go to his woman first. Not because I want to put my woman in a position of power. Not because my heroine wants a man groveling at her feet. But because it’s romantic. It feeds into what women fantasize about. Men saying, “I was wrong. I can’t live without you. I’m sorry. Marry me.”

What I didn’t realize though, is that it takes a strong woman to give a man the space he needs to figure it out and admit that. For him to have time to see his mistakes and go to her.

It takes a lot of bravery for a woman to face heartbreak if the man she loves doesn’t come for her. For her to say, “If he can’t admit he was wrong and apologize and admit that he loves me, I can’t have the kind of relationship I need with him to be happy.”

Women in romance can be kick-ass and still want a man. I’ll never write a sniveling idiot as a female main character.  Men, characters or otherwise, don’t want a woman who acts like that. Women who act like that in real life never find true happiness or true love. 

So in my DM, what was I apologizing for? Because in my group, we are all writers and we all pride ourselves on writing kick-ass women characters. How can I write a strong woman character when I, myself, I am not a strong woman in real life?

kick ass woman

Maybe not this kind of kick-ass. 

I’ve been on my own now for two months, since my husband moved out. I pay my bills with my own money (and a little help from alimony and child support). I work full-time. I’ve always paid our bills so balancing a checkbook was nothing new, I just don’t have as much money to work with. I drive a dumpy car, and it’s not lost on me I’ll have to work a car payment into my budget at some point.

But guess what? I have written characters who have also live paycheck to paycheck. That’s real life.

I have good friends. My sister lives in the same town as me. Even my soon to be ex-husband would help me out if I ever find myself in serious trouble. I’m not alone, and I don’t feel like I am. Our split was amicable, and I haven’t been this happy in a long time.

I am a strong woman even if at times I don’t feel like it. We all need love, security. We all want love, someone to protect us, have our backs. That doesn’t make us weak.

I write romance.

My characters fall in love.

They aren’t weak, either.

They’re human.

October through the end of the year goals.Whatever.

Everyone is doing October/end of year goals, so I thought I would, too.

I don’t have many.

  1. Finish All of Nothing. This includes finishing the editing, writing the blurb, doing the full cover for the paperback, formatting for both Kindle and paperback. Sending it out for betas and hopefully publish by Halloween. It was my target goal from the beginning, with Thanksgiving being the ultimate maximum amount of time I wanted to take. It looks like Halloween is more than doable–at least for the Kindle. Using KDP Print for the paperback takes longer, just for the simple fact ordering and waiting for a proof is a lot more time consuming than it used to be through CreateSpace. If you’re launching a paperback by a certain date, be prepared and give yourself plenty of time for the KDP Print hassle.

    Here’s the working cover I made in Canva. We’ll see if I stick with it.

    allofnothing
    Made with a Canva template and a photo I purchased from CanstockPhoto, it’s a simple cover which I hope conveys the darkness of the story.  No chick lit for this author. 😛

  2. I have 2,000 words into my next book (a beautiful May/December romance that will be a counter to the dark romance I’m editing now) already written, and a few pages longhand that I need to type up. I would at least like to get the handwritten stuff typed up this month. I would love to get the whole thing written and published by March of next year. I have a bookselling summit I’m attending in May, and the more in my backlist, the better.
  3. I did a Happy Book Reviews feature for Wherever He Goes that I am not terribly impressed with. I’ll do a full blog post on how it turned out. But for now, it’s safe to say, don’t waste your money. If it sounds too good to be true, it probably is.
  4. In my other blog post about marketing, I said I was writing a non-fiction book on self-editing. I’m going to be working hard on that in the coming months, and hopefully have that ready to go by no later than this summer. My fiction comes first, and I want my new book to be ready by the summit, but depending on my health (see number 5) I’d like to get the editing how-to book done by June.
  5. I have carpal tunnel and I’ll be going for a nerve test this Thursday. My carpal tunnel runs from my elbows into my neck, shoulder blades, and back. Meaning, I’m in a ton of pain a lot of the time. I let it go too long. I know. And I’m paying for it now. But the truth is, I’ll more than likely be having surgery and the recovery time for both arms will set me back. I know voice-to-text can be a life-saver to some, and I may still be able to blog that way for a bit, but chances are, I won’t be able to work on my fiction for a while. The break is much needed, but not that wanted. We’ll see how it goes.
  6. These are lofty goals when I have a new kitty to play with! My husband moved out, and the kids and I replaced him with a new kitten named Blaze. It wasn’t really like that (LOL) but it’s hard to resist playing with her, or snuggling with her when she’s sleeping. She’ll be a good recovery pal. Here’s a pic:

    blaze
    It’s tough not to share pictures of her all the time, so if you follow me over on Instagram, you can see a lot more of her. 🙂

Those are pretty lofty goals for the next few months, but I’m hoping it’s nothing I can’t get accomplished. All of Nothing is the big item on my plate right now, along with keeping this blog going with indie news and writing tips.

Also, since I will be working on my editing book, if there is anything you struggle with when it comes to self-editing LET ME KNOW! I would love love love to include anything and everything indie writers struggle with.

Happy Fall, Everyone!

book and fall leaves

Marketing Our Books. It Sucks, so Let’s Talk About It!

Marketing is different from branding. Marketing is the act of pushing your book/brand/product out into the world.

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I think this is one reason indies get branding and marketing confused. We’re often told to start marketing ourselves before we have a solidified brand, or before we’ve published a book.

Build your brand (remember, that’s who you are as an author) by blogging, tweeting and posting about what interests you. You need to build your brand, then market that brand.

What can you do to prepare to market your brand?

Start a Blog 

But who are you blogging for: readers or writers? They usually are not the same audience. Joanna Penn is a good example of this. Joanna Penn writes non-fiction to help indie writers like herself. Her blog contains information for indies. But she also writes paranormal thrillers under JF Penn, and JF Penn writes a blog for her readers about her books. Right out of the gate I’m going to guess you don’t want to run two blogs. So choose who you are writing for. Then when you have a following you can use your blog to market your book by posting snippets of your WIP, short stories, etc. Hopefully, you’ll be cultivating your blog followers to want to buy your book when it comes out.

 

Tweet

Tweeting is easy, but again if you dive into Writer Twitter you won’t sell many books. Writer Twitter is helpful to your author brand if you can cultivate a helpful image. Offer to beta read. Retweet helpful articles about the publishing industry. Follow agents and retweet their query tips.  Network with others. Make writer friends.

This is also helpful if you ever decide you want to dive into non-fiction to help your fellow authors. I’m currently outlining a self-editing book. If there is something you know about the publishing process and you can help others by writing a book about it (you just might want to someday!) Writer Twitter is the perfect audience for a helpful resource book! 

My favorite indie nonfiction books:

favorite non-fiction indie authors

 

Join Goodreads as a reader.

Read books in your genre and join discussion groups. This can take years, but the idea is that your friends on the platform will organically want to read your book after your release. If you read the study released by Goodreads about Celeste Ng’s book Little Fires Everywhere, it explains why and how her book was so successful. One of the points was that she was an active member of Goodreads for 10 years before she published. Her network helped make her book popular.

 

Join Instagram

This platform is the only one where I get personal. I’ve posted selfies. Pictures of my cats. Things that are interesting to me. And as my numbers grow I do post graphics with a line or two of my WIP, to build buzz for my books. I don’t do it often, maybe one photo ten will be something about my book.

Instagram is a good example of both branding and marketing. My photos allow my followers to get to know me. Chocolate. Cats. Books I’m reading. Pretty scenery. I’m a  chocolate-eating, coffee-drinking writer who loves to read. I hope my Instagram reflects that.

For a good list of writer hashtags you should use when posting a picture, look here.


Start a Facebook group for readers who love your genre.

Because not only do you write [insert genre here] you’re supposed to be reading it, too. Announce a book every couple months then talk about it. Authors these days, if you tell them their book is featured, may even participate in a question-and-answer discussion. If you read indie, that’s a win-win. A win for the indie author because it gives them exposure. A win for you because you’re networking and supporting a fellow author.

These types of marketing ideas are connected to your brand. You are a nice, friendly writer who writes yummy books your readers will want to devour, right?  Right. 

There are other marketing strategies that don’t take so much time and/or participation:

Pay for promos. Pay for Amazon ads. Pay for Facebook ads.

After you publish, use your promo free days if you are in Select to build buzz, or if you’re wide, price a prequel novella to a series permafree.

If you’re just starting out, you may not have a series, or a novella for that matter, which brings me to a good point: it’s easy to get caught up in all of this brand-building and not have time to write a word. Remember, you don’t need a brand if you don’t have something to sell. Get your book written. Blog about it – post snippets. But in the end, the following/readership you’re building will eventually want to see some progress. Namely a book they can buy to support you.

So where do I fall in all this? I don’t market much. I play on Twitter, but as I said, Twitter doesn’t sell books. I buy a promo here and there. But to be clear, even though I have my trilogy and a standalone, and another standalone I hope to release next month, I still consider myself a baby in this industry. I do very little with my author page on Facebook. I’ve heard popular indies post two or more times a day

I’m liking Instagram more. I bought the Canva app, and I’m playing with that so I can post cuter graphics on the platform. I haven’t quite gotten the hang of it yet, as it’s a little different from the desktop software.

The strategies I’m living by right now?

Blog. I like to help; it’s part of my brand.

Write. There’s no better marketing for your book then releasing another.

I’m going to keep studying. I read a ton of self-publishing books. Marketing books. Editing books. That may not do too much for me marketing-wise currently, but they’ll help me write better books and market them more effectively in the long run. And anything I learned I pass on to you. 🙂 

Throwing money at, and trying to market, one or two books won’t do you any good. Fiction is a long-term game, and your focus should be on building your backlist.

But by the same token, Rome wasn’t built in a day, and there’s no harm in building your brand. Eventually, you’ll want your brand and your backlist to meet where your marketing efforts will do something rather than waste money. I’ve been publishing for two years and still at the foot of the mountain. I won’t reach the top for a long time.  But that means I won’t stop trying.

author platform

 

It will take a while, but you can do it!

Tell me what you think.

 

Happy writing and book selling!

Branding. What Does it Mean for You as an Author?

There are a lot of questions about how marketing and branding are different and how they are the same. In this two or three part blog series, I’ll explore what branding and marketing are, and how they work together.

What is branding?

What do you think when you think of a brand? Sometimes you think of a logo right away.

Starbucks mermaid.
The Nike swoosh.
The golden arches of McDonald’s.
Verizon’s red check mark that looks like a V.

But brand is just more than a cute logo. What do you think of when you think of Starbucks? Pumpkin spice lattes. Fairtrade coffee. Maybe sensitivity training after that one barista called the cops on those two black men who hadn’t gotten around to ordering coffee yet because they were waiting for a friend.

As a business, when people see your logo, or think of your brand, you want them to think about good things. Pumpkin spice lattes. Good. Fairtrade coffee. Good. Racist employees. Not good.

McDonald’s has yummy fries. Cheeseburgers. Heart attacks and obesity. Shake machines that never work. Probably every big-named brand will have some things that will mar their reputation.

As a person, you have a brand whether you realize it or not. As an employee, are you dependable? A team player? The person your boss knows will stay late? Or are you a slacker? No one wants to work with you on projects because your coworkers know you won’t pull your weight.

You have a brand as a friend. Are you always late? Maybe it’s so bad your friends tell you a different time than when they show up because they’re tired of waiting for you. You have a brand as a bad friend. Or maybe you always buy the drinks when you go out for dinner. Good friend. Good brand.

These brands associated with you take years to cultivate, years of the same behavior. That’s why creating a brand as an author is difficult and confusing. It takes years.

branding a heifer

Author branding doesn’t have to be this painful! Poor cow! 

It’s also why thinking about your brand when you are just starting out is important, because once people start to think of you in a certain way, it’s hard to change their minds.

What do you want your readers to think of you in relation as an author?

You don’t want people to hear your name and have bad thoughts associated with you and your author brand or books.

Examples of bad things people can associate with your brand (YOU):

  • She fights with people who leave poor reviews
  • He doesn’t put out books in a timely fashion. She makes her readers wait.
  • Her books are full of typos
  • She’s not friendly or supportive of other authors in her genre
  • She complains a lot online. ie, she’s a whiner
  • He doesn’t seem friendly, and fans are hesitant to reach out

The way you are perceived by people who pick up details about you, as an author, is your brand.

If you don’t believe me, think of some big-time authors:

Stephen King
His brand is horror. Other things I think of when I hear his name: He hates Trump. He got hit by a truck and almost died. He probably didn’t intend the latter, but I read about it in his book, On Writing. The former wouldn’t surprise him—his tweets are full of disgust for our President.

Nora Roberts
Contemporary Romance Author
Redhead
Maybe you think of her pen name, JD Robb
Prolific. She always has a new book out. And it’s always a bestseller, too.
I’ve read a lot of her books, and I know she loves Ireland. Lots of her books are set there. It’s part of her brand to me.

JK Rowling
Harry Potter, naturally
Billionaire, philanthropist
Maybe you think of the Harry Potter theme park. Maybe you’ve been there.

EL James
Overnight success
Poor writing
BDSM
Twilight fan fiction
Bitch

Her brand is less than favorable. Be it jealousy, or whatever else, maybe the way she behaves in interviews, rumors of the way she acted on the set of the 50 Shades movies, no one likes her. She’d have to hire a good public relations firm to fix her reputation–if she cared what you thought.

You really don’t want people hearing your name and thinking “bitch” or “asshole.” No matter what area of your life you’re talking about.

First and foremost, write good books. Your brand won’t matter if your product sucks. You’ll have a great brand with nothing to sell.

Be friendly online. Be professional. It won’t take much for people to associate you with being a nice person—if you really truly are a nice person. Help people. Stay away from drama. Don’t interact with trolls. Don’t defend yourself and your books if someone gives you a one-star review.

Maybe look at creating a logo. Some authors’ trademark is simply having their names look the same on all their books. I suck at this because I have fun designing my own covers. But that’s a conscious choice I make whenever I release a book.

melissa foster books

 

Maybe my imprint will catch on. I could make a different logo with a free logo maker, but I don’t want to give people too much to remember.

When people hear my name I want people to think Contemporary Romance. Well-written books. Happy endings. Friendly, cheerful. Awesome blogger. Maybe people will think about my cats because I post pictures of them on Instagram from time to time. These are all good things.

That is author brand. It takes time to build. You have to start slow and you have to do it right.

That’s why publishing just an “okay” book your first time out is a bad idea. That “okay” book may not be enough to impress your readers and they won’t give you another chance.

Wow them from the get-go. In every aspect!

You never get a second chance to make a first impression.

You-will-never-get-a-second-chance-to-make-a-first-impression-1

And if you have to turn your brand around, that makes the marketing part of it that much harder and difficult for you.

This blog post is already close to 1,000 words, so we’ll visit Marketing in the next post, and talk a little bit about how to combine Brand and Marketing!

See you next time!

end of blog post signature

 

 

Author Interview with Daniel Mattia, Author of Debut Novella In Crows’ Claws

author interview daniel mattia

 

Dan and I chit-chat on Twitter a little bit, and I asked if I could interview him, and he was amazing and said yes! Dan published his debut novella, In Crows’ Claws on July 7th of 2018. Writing and publishing is hard work, and everyone has a different experience when it comes to publishing. Listen in to see how he fared in the big bad world of indie-publishing!


crowHow long have you been writing? How long did it take you to write
In Crows’ Claws?

I’ve written almost all of my life. I’m 28 now, and remember writing short stories and tales all throughout my childhood. I continued writing throughout my early teens, then stopped for a few years until about 2010.

During that time, I was at the tail-end of a severe bout of depression and found solace in my writing. It was during this time that I started crafting the fantasy setting of Fyrndell, the world in which In Crows’ Claws is based. I wrote quite a few short stories during this time, all of which have helped me to further flesh out and build upon this setting, but In Crows’ Claws is the first I’ve published.

I wrote the first version of In Crows’ Claws in 2010 or 2011 as a weekly web serial. It was a way to ensure I wrote on a consistent basis and the accountability of publishing a new chapter on a set schedule held me to that promise (for the most part).

The original serialized version took about three or four months to write and was fairly raw. That’s not to say it wasn’t written well-enough for publication, but it certainly didn’t meet my current standards.

crowWhat surprised you most about the writing process of this novella?

The emotions I had to invoke in order to represent the mindset of certain characters. I generally write without much personal emotion; I think there needs to be a sort of cold logic when you’re going through the actual craft of writing. I’m not writing how I feel, but how my characters feel, so it’s important for me, as the author, to be as emotionless as possible.

But as I wrote – particularly in the cases of Ahri and Nextiarc, two of the main characters in In Crows’ Claws – I discovered myself feeling how they felt in some of their specific chapters. Ahri, especially, starts off as an excited and optimistic young man who quickly finds out that the world of Fyrndell is a cold, dark place and the “truths” he felt he knew aren’t entirely accurate. The second-to-last chapter, especially, makes me tear up every time I read it – and, again, I’m not someone who has that happen often.

The chapters written from Nextiarc’s point-of-view surprised me even more. They were actually the most difficult to write because, in order to write from the POV of a literal monster who not only enjoys killing but venerates the very act, I had to adopt a rather dark and violent mindset. I had to write his POV chapters in short bursts because writing in his mindset for long actually frightened me.

crowWhy did you decide to publish?

To prove to myself that I could. I have so many stories I want to tell, particularly in the world of Fyrndell, but I’m someone who often has a self-defeatist attitude and can easily give up before I even try. Forcing myself to publish a finished work (along with the encouragement of some close friends) was what I needed to do first before I could even think of repeating the process.

crowWhat was the biggest obstacle when publishing your novella? What did you do to overcome that obstacle?

Formatting. My workflow, and the software used, is atypical from the workflow used by many other Kindle authors. I had to adapt and figure something out for myself despite there not being much information available for how to do it. Luckily, I discovered the Kindle Create software, which helped me to format and publish the Kindle version without much pain – after, of course, I had converted the book to the proper file format.

crowWhat do you mean by workflow?

In this context, workflow basically means process. Like you were witness to on Twitter during my editing/formatting phase, I didn’t write the novella in Word so exporting from the software I used (yWriter, something akin to Scrivener) meant much of the formatting advice I found online needed some tweaking to apply to my situation. On top of that, I completed the last editing phase in Kindle Create instead of the actual doc, which was a stupid idea, since it meant the final editing copy was locked to a proprietary format and couldn’t be easily converted to a friendlier format, ie. a .doc or .pdf.

crowWith publishing your debut novella, what is one piece of advice you would pass on to a writer who is thinking about publishing for the first time?

Don’t underestimate the value of editing. No matter how much or how little editing your work needs, it will always be better after you’ve put some solid editing time into it. I’d recommend hiring an editor to do it for you, but there’s no excuse for not editing yourself if you can’t afford an editor. Do at least three editing passes in which you read every word and every line.

crowWhat is next for you writing- and publishing-wise?

In Crows’ Claws is sort of the spiritual precursor to what readers can expect from the next Tales of Fyrndell book. My next work will be a novel in the same setting that takes place in a distant kingdom under siege from an invading neighbor, eventually introducing readers to a cold war that’s heating up quickly.

crowWhat will you do differently the next time around?

I’ve already identified where in my workflow I need to make changes to make the formatting process easier and more simple. The next release will come out in both Kindle and paperback format and will (fingers crossed!) not be such a pain to format and release into the world!

Thanks for the interview, Dan! It sounds like we have some spectacular stuff to look forward to!


yWriter is a free writing program similar to Scrivener. If you have been thinking about Scrivner, but don’t want to pay, try yWriter. You can find it here.

Editing and formatting your books for publication can be kind of tricky. Dan isn’t the first author to . . . put it informally . . . mess up. Even after the books I’ve published, I still find shortcuts and different ways of doing things every time.

Formatting your Word file for conversion to download to KDP (Kindle) doesn’t take that long at all. I blogged the instructions here.

If you’re interested in reading In Crows’ Claws you can find it here.


In Crows’ Claws Description

“This desert is the domain of death.”in crows claws cover for blog

The world of Fyrndell is a place of ancient powers, myriad races, and untold secrets. It is a world where gods may or may not exist, where heroes are few and far between, and where technology progresses at a haphazard pace.

IN CROWS’ CLAWS tells the story of two opposing armies as they race across the continent to a recently-unearthed desert tomb believed to be the final resting place of the goddess Konia. Read the letters sent home from Ahri Vestesson, crowkeeper for the Order of the Orthodox Knights of Fyrndell’s Crusade Army, as he wrestles with matters of faith and purpose while longing to return home to his betrothed. The letters of Marshal Taves Khest, veteran general of the Imperial Expedition Force of the Mhedorian Empire, will demonstrate his duty and ability while he leads his army to and through the desert to claim the glory of capturing the Tomb of Konia in the name of his empress.

But the desert holds many secrets and even more dangers still, for both armies will encounter a brutish and violent warband sworn to the service of Tavradyss, God-Prince of Conflict, and led by the even more vicious Nextiarc.

IN CROWS’ CLAWS is a tale full of action, ambiguous divinity, and heartbreak as three armies converge on the Tomb of Konia, desperate to lay claim to its hidden secrets…

 

Check Dan on these awesome platforms and thanks for reading!

crowAmazon   crow  Goodreads  crow  Twitter  crow  Facebook crow

Where’d ya go, Chance Carter? (And other thoughts on author/reader loyalty.)

Actually, that question is pretty rhetorical. We all know what happened to Chance Carter. The self-proclaimed bad boy was very naughty, and not in a fun way, and Amazon punished him, and also again, not in a fun way.

But for those of you who don’t know what he did, I’ll just give you a quick recap:

Mainly Chance Carter got caught book stuffing. Meaning, he put more than one book into an e-book, made the reader “flip” to the end of the “book” to read the new content, and cashed in on page reads through Kindle Unlimited. Some books to the tune of over 2,000 pages. I hate math, so I won’t do it, but that’s a lot of page reads in KU when you think that a normal book might only be about 200+ pages depending on genre.

I wasn’t even aware of this term until whistleblowers David Gaughran and Nate Hoffelder blogged loud and long about people who violated Amazon’s terms of service. 

He did other things too, like offering raffles to readers who would review, and the biggest giveaway he did before his books were pulled was offer a chance to win Tiffany diamonds to anyone who would review.

This isn’t a blog post for trying to figure out if he was wrong or right, or dissecting his ethics when it comes to scamming.

What I want to talk about is our obligation to readers.

Chance had it going on. He had thousands of followers.  Thousands.

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Having that kind of following would be a dream for any author.

Even his fan groups were crazy with members.

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When you have that kind of following, you owe it to your readers to be real. To be honest. I mean, that’s neither here nor there now, but once he was ousted,

he didn’t even say goodbye.

 

No press release, no private message to one person who could spread the word. Nothing.

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Not an apology. Not an, I’ll fix this and I’ll be back.

He completely disappeared.

I see a lot of indie authors maintain a cavalier attitude toward their readers. Mainly because they don’t think they have readers.

But do you have a responsibility? Even if you just have one or two readers? Do you care what they think? Do you care if a friend is waiting for your next book? Your neighbor? Your followers on Twitter? The forty-five people who like your Facebook Author Page?

Maybe you don’t think your readers matter until your followers and readers are up into the thousands like Chance’s.

When your readers write you open letters asking you where you are and if you’re coming back. 

First, I guess you have to ask yourself, why are you publishing? What is your goal? I can think of two off the top of my head: Readers and Money. Maybe you don’t care so much about money and you publish on Wattpad, or you write fanfic and publish it to fanfic.net. But if you’re publishing on Amazon, or Smashwords, and/or everything in between, you’re probably hoping to make a little money. With hoping for sales you would like to become well-known for your books.

But not only books. Authors like Chance know their brand. They build their reputations from the ground up, by showing up, being present. By engaging with the people who read their books.

Readers who read books by consistent authors like Chance know what they are getting. Even his covers look similar.

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That’s a series, but his other books, look similar too:

Pecs and abs. It’s not too hard to figure out why these were popular with the ladies.

 

But what does that mean about loyalty for you?

  • Publishing consistently. Self-publishing is a fast-moving wheel that waits for no one. There are a million books out there to read. If you want a following, you need to give your readers something to follow.
  • Do you genre hop? Do you write contemporary romance, then throw in a bit of horror? Do you write historical fiction then jump into sci-fi when the fancy strikes? It’s okay to write what you like, but not all readers will follow you to every new path you want to take when that shiny new idea takes over.
  • Are you accessible? Do you have an email address that you check and respond to? Do you engage on social media? Do you post to an author page? When someone shoots you a tweet, or mentions you in a blog post, do you respond? Do you use a real photo? I’m not saying all those are musts, but if you take a look at Chance’s social media history, you’ll see consistent posting, videos. He shared bits and pieces of his life.  Chance Carter probably wasn’t his real name, but he was real–to 122,000 people.
  • Do you have follow-through? If you say you’re going to do it, do it. Changing up plans in mid-stream because you don’t feel like you have enough of a positive response will teach your fans you can’t be trusted to do what you say you’re going to do.

It’s tough starting out. You feel like you’re writing for no one. But it takes time and patience to build your audience. Chance didn’t wake up one day and decide to have 122,000 followers on his FB page.

It’s too bad that he didn’t treat his followers with more respect. His readers liked his books and kept buying them. They didn’t need to be scammed into reading his books or leaving reviews. They would have done that on their own. Simply because they liked him and his work.

Now they feel betrayed, cheated, abandoned. Leaving messages on his FB Page:

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Uncle Ben said, With great power comes great responsibility. Actually, I looked it up, and he stole it, but the idea is still the same.

If you’re looking for a large number of readers, treat the ones you have with respect and loyalty.

Begin as you wish to continue.

And all you Chance Carter fans out there–I’m building my Contemporary Romance audience. I may not be a bad boy like Chance, but I can write a sexy and kind hero too–and I can guarantee, he will always get his girl.

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