The Sell More Books Show Summit 2019

sell more books show 2019

Two weekends ago I attended the Sell More Books Summit in Chicago. I’m still trying to catch up from being gone, writing-wise, but it was a wonderful experience.

It was hosted by Bryan Cohen and Jim Kukral, hosts of the Sell More Books Show Podcast. I recommend listening to this as they go through the top indie publishing news of the week. While I was too shy to introduce myself, it was fun to see them in person.

There were a lot of speakers, and even though I stay in tune with the self-publishing industry, I picked up a few things I’ll pass on to you!

  1. Amazon Ads are only good if you’re in Kindle Unlimited.
    This actually might be a no-brainer to some of you, but I just pulled my books out of Select and all my thoughts had been focused on Amazon.
    When you  run ads on Amazon, you are going for the double-whammy: sales and page reads. If you are wide, you’re leaving out a big chunk of potential readers if your marketing strategy is centered on Amazon Advertising.
    It’s a mind shift, for sure, but something I didn’t realize until the summit. Now that I’m wide, I’ll forget Amazon Advertising ads and focus on other methods with a wider reach.

  2. You need to write a series.
    I always knew that, but it’s different when people who are actually making money off their books tell you that.
    A series is good for marketing (pricing a first in series permafree for instance) and a rapid release can keep your momentum going. I don’t like writing a series, but being I’m about 1/2 done with a four book series, I’m taking my own advice when I preach writing to market. I prefer writing standalones, but I understand where a series is beneficial, and after a couple standalones to cleanse my palate I’ll get back on the series horse.
  3. You  can make it wide, it will just take a mindset shift and a lot of patience.
    There was a wide panel that consisted of representatives from Draft2Digital, PublishDrive, and Kobo. During this panel, they did say you could make it wide, and that’s what I needed to hear at this point in my writing journey. I’m not making sales on the other platforms yet, and my KU pages reads have dried up, what few of them there were. It’s a scary place to be. So it was nice to hear that with patience, going wide won’t screw me over. Just the opposite in fact–going wide can double your income.
    (For a good read on being exclusive and going wide, read this article by PublishDrive. :))
  4. But you won’t make it with one book if you’re wide.
    If you’re all in with Amazon and you have one book, you may be able to make some money. Jami Albright spoke about her publishing journey. She writes romantic comedy, and she’s published a series. She didn’t do a rapid release though, and she bought ads for a single book and did very well. When asked what she would do differently, she said she would have had book two done and ready to go. She might have made more with momentum, but she was still able to sell book one when it was her only one. If you want to check out her books, click here for her Amazon page. She’s in KU and said she has made 65%+ of her income with KU page reads. (And yes, she is one of those 6-figure authors we all hear about but never meet!)
    Wide is a different story. You need to think of your book as a storefront. If you went into a store and saw only one item on a shelf, you’d think that store was going out of business and you would high-tail it out of there. It would be even worse if that item is old and covered in dust. Which is what your book looks like if it’s the only one you  have and it was published some time ago. You need to keep filling your store with stock or you won’t lure customers to shop there.
    This is also difficult if your book isn’t up to standards. Then not only are you trying to sell a single time, that item is broken. Thinking like a customer, do you want the choice of only one damaged item? No. You’ll go to another store–and to a reader, that other store is a different author.
  5. Readers are different.
    Readers in KU plow through books. These readers aren’t developing a relationship with you. They gobble up content and move on to the next book, and you don’t care because you were paid for the page reads and nothing else matters.
    The team on the wide panel said you are more apt to develop relationships with your readers because they shop for books and read in a different way than readers who borrow books in KU.
    I don’t know if that is true or not. Perhaps that is why the newsletter concept is so heavily pushed. I know plenty of KU authors with huge mailing lists, and maybe that is their way of connecting with readers when they are all in with KU.
    I know when they say readers are “voracious” they mean they are plowing through books, maybe even one a day. I used to read like that when I had the time. I used to read Harlequin Temptations and Desires by the armful when I could get my hands on them at the second-hand shop for twenty-five cents a piece. It didn’t matter who wrote it, I just consumed the story and went on to the next. I can tell you what I did do, though. I eventually learned who I didn’t like.
    Anyway, whether you believe this idea or not, you need more than one book if you’re wide. Giving readers more to gobble up will always be a smart idea, whether they remember your name or not.
  6. You need to offer more than a book. Coincidentally, I wrote just wrote a blog post about this very thing, and you can read it here. Chris Fox, during his talk, took it one step further. You need MORE. When you write in a series, you can offer a map and pinpoint where things take place in the story. You can offer pictures of what you envision their houses to look like, or the city they live in. Already authors add extra content to their back matter. Chris had special coins made in the currency of the world he writes in, and he is going to hide them around the city where he lives. Then he is going to create a geo-caching game that will allow readers to find them and keep them as a keepsake for his series. Not everyone has the funds or knowledge to do something like that, but his point was, going forward into 2020, you’re going to need more.

Those were the main takeaways for me from the summit. Admittedly, I knew a lot of what they were talking about since I listen to their podcast, and if anyone follows self-publishing news, then you know releasing quality content on a regular basis is a must for any author, in wide or KU, and that is going to be the backbone of your author business. kindle unlimted1

There was an interesting juxtaposition that occurred to me while I attended the summit.  The summit was sponsored by Vellum, Draft2Digital, PublishDrive, BookFunnel, and Kobo. It’s interesting to me that some of the bigger names of the summit who have made it with their books are in Kindle Unlimited.  Chris Fox, Jami Albright, Bryan Cohen. The writing duo J. Thorn and Zach Bohannon. Cecilia Mecca. Elise Kova. I wonder if anyone thought about the fact that the summit was sponsored by companies that help indies go wide, while the big-named authors who spoke at the summit are in KU.
I’m not suggesting anything, of course. There’s nothing to suggest. I find it unlikely that Amazon would sponsor a writing summit, and there were a few writers there who are wide. It just makes me think a little, that’s all. Like, if there is such good money to be had going wide, why aren’t they doing it? Sure, there are authors making lots of money being wide like Joanna Penn, Mark Dawson, Adam Croft–who is a big advocate of going wide. There are some that do a mix–have some books in KU and some wide. I would just keep my eye out and see if the top authors in your genre are wide or if they are in KU. If they are, and you want to try to copy their success, are you comfortable with allowing Amazon full control over your royalties? It’s food for thought. It makes me think about going wide, and if that was a good move. It’s tempting to want to exploit KU since it seems like good fast money if you have a decent backlist and a little money to play with for Amazon Advertising. We’ll see.


If you are interested in going to the summit next year, Bryan announced he would not be part of it (though he is speaking) and the summit is now going to be part of the Career Author with J. Thorn and Zach Bohannon.  It will be taking place in Nashville in 2020, and it looks like tickets are already on sale. You can click here to find out more information about the summit of 2020. I heard that Joanna Penn will be there, so if wanting to meet her is any incentive, sign up now!

Would I go to another summit? Maybe. I feel like it was more of a networking opportunity than anything else, and since I’m shy and very much an introvert, I didn’t meet as many people as I wanted to. That’s my own fault of course, but paying $399-499 to sit in a corner isn’t the best idea. I’d like to try to go to the 20booksto50k convention that’s held in Las Vegas hosted by Craig Martelle and Michael Anderle. (But again, they are big supporters of KU.) But because of personal issues, a summit next year may be out of my reach anyway. It takes money and time to attend, and I’m still kicking myself for not making the most of my time at this event. Especially with the open bar.

You never know. But if YOU have an opportunity to attend, you should go! And say hi to Joanna for me!

Until next time!

 

Moving my books to IngramSpark. So. Much. Fun.

going wide girl on tracks blog post

If you’ve been following my blogs about going wide, I’ve been filling you in on what a pain the butt it’s been to move stuff over.

With my ebooks situated where they need to be (except for Smashwords, and are they worth it? I tried to look for a link to give you guys, but nothing came up since 2016? I don’t now if that speaks to their relevancy or not and it will have keep for another post), I’ll explain just what is going on with Ingram and if they are worth the hassle.

As always, you need to think of your business plan. If you are wanting a store to carry your books, or you want to hold a book signing, you may find some places that will take your books on consignment (meaning you buy your own author copies and give them to the store and you get paid when a book sells). This isn’t such a bad thing. But if you’re wanting to plan a book signing at a Barnes and Noble and they ask you if your book is available in Ingram’s catalog so they can purchase copies at the discount, if your books aren’t in there, you’re going to have to say no, and that looks unprofessional.

Anyway, so I began the process of moving my books over. Read on to find some differences between KDP Print and IngramSpark, and you can decide if it’s worth doing it in both places.


kdp print logo

KDP Print is a dream. I love it. They still aren’t as good as CreateSpace used to be. They held your hand, walked you across the street, opened the door to Starbucks, and bought you a cafe mocha. But KDP Print is pretty good, too. No live people to help you anymore, but if you upload a decent cover file and formatted interior of your book, there’s nothing to worry about. It was the hand-holding CS used to give you that everyone counted on. They fixed things for you when you didn’t even know it! I know they fixed a couple covers for me without telling me and pushed my files through the review process. That was awesome, but also scary as hell because holy crap was it a surprise when “my way” didn’t work anymore.

That was almost three years ago, and if you want to look at my disastrous attempts at making covers way back when, look here for a good laugh. Since then I have found better ways of doing things, but even with all I’ve taught myself, the transition from KDP Print to IngramSpark wasn’t easy.

Big differences between KDP Print and IngramSpark

The Templates are Different

The biggest difference is the cover templates are different. This is only because the paper they use is different, making the spine thinner when IngramSpark prints them. This makes the templates just a little off on the spine.

Can you fit your KDP Print cover over an IngramSpark template? Yes, yes you can. But be prepared for your book from Ingram to not look exactly right. The text for All of Nothing on the back cover is off center a little, and it is for Wherever He Goes too. Not so much that you notice it right away . . . but just enough that it’s probably nothing you’d want to sell, or in large quantities like a book signing.

Here’s All of Nothing. Can you tell which is which? I did fix the spine on the one so it matches the front cover (that was part of my consistency stuff was talking about before).  And the prices on the back covers are updated, too.

 

 

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I make my covers in Canva and I don’t have a good way yet of using a KDP Print cover on an IngramSpark template. There are just enough differences to make your cover out of whack. I have heard of authors doing it without problems, so maybe give it a try if you don’t mind being out 3.00-7.00 dollars for a proof copy.

If you can’t see the difference–IngramSpark’s copy is on the right. The text on the back is to the left a bit, and the pink color is brighter. Besides that, the books were the same as far as I could tell. I’ll go back and fix the text on the back cover . . . some day.

I don’t own Photoshop and I don’t know GIMP well enough to build my covers from scratch using it. Besides, why would I learn when I can make beautiful covers in Canva? I’ll continue to experiment and report back. (It takes a lot of work to be this lazy, yo.)

ingram all of nothing template for blog post

This is what IngramSpark will send you when you download a template for your book.

5.5x8.5_Cream_290

This is what KDP Print sends you. Very different.

It takes time and bit of know-how to figure out how to use the PDF that IngramSpark gives you. If you hire a designer and tell them you are publishing to both platforms, they will give you two files. I asked in a Facebook indie book cover group, and it’s a good one to join if you want feedback on a cover or your blurb. There’s also Indie Book Cover Design Group 101 that focuses more on how to make covers rather than just giving you feedback. They are both closed groups, so you’ll have to ask to join, but they don’t seem discriminatory. I mean, the let me in. Just kidding. They are very friendly, and I suggest you join both.

Anyway, I have read where you can cover up the ISBN that Ingram gives you with the template and they will add it for you, wherever you leave room on the back cover. I added mine in GIMP. This is definitely the hardest and most time-consuming part of the process.

The proofing process isn’t the same.

IngramSpark will send you an eproof of the cover that looks exactly like what you sent them. They certainly do not give you the bleed lines that I have come to expect from KDP Print.

2019-04-16

If you scroll down in the PDF, they’ll show you the interior, as well. But this is the proof of the cover they sent me. Kinda looks like what I sent them. So. Thanks?

Here’s KDP Print’s online previewer:

2019-04-05 (2)

For someone who has never submitted before, knowing where the bleed lines are would be a big help. I think this is so much better than what IngramSpark gives you.

When you submit your files to Ingram, be very careful. I was used to the way KDP Print does things, and they urge you order a print proof to look over your book in person. With Ingram, my book was already in distribution, and when I ordered a copy of my book, I thought I was getting a proof, but it was really an author copy. This could be a very bad thing for a new author who was counting on being able to look at their book first.

I can take responsibility for not reading clearly (or more like, not understanding what I was reading, wherein, it’s still my fault I wasn’t asking questions) but IngramSpark does not make things very easy, either. After a quick chat with an Ingram rep, it appears there is an option to not put your book into distribution. I suppose this is their way of making the book available to you so you can purchase ARC copies before the book goes live. This is just one area where it pays to read read read. Don’t do this in a hurry, and if you don’t understand something, bring up the chat box ASAP and ask.

Price Changes Take More than 72 Hours (and we all know that KDP’s 72 hours is really like . . . 4).

With IngramSpark, if you change the price of your paperback and you have the price on the back cover, they have to match. If you change your paperback price and then redo your cover to reflect the change, your cover may be unapproved because the prices won’t match. Price changes used to take effect on the first of every month. I recently read an article that said they changed this to weekly. I didn’t know this, and the submission for my cover of Wherever He Goes stalled because the prices didn’t match. They did on my end, but not on theirs. You can get around this by not putting the prices on your book. It’s not really necessary, and it gives you more freedom to change your prices if need be. I changed mine because I wanted to remain consistent and have a plan. I hope to have a big back list, and I needed a system I was going to remember.

KDP Print doesn’t care what’s on your cover. You could have a US price of $199.99 and sell it for $7.99 and no one is going to say anything to you. I know because my prices were all over the place. Ingram taught me professionalism in consistency, so that is one thing I can thank them for.

What else can help?

  • Keep communication consistent. If you have a general question that isn’t answered in their FAQs, the chat box is great. But if they email you, they want you to email them back. I tried to chat regarding my price discrepancy, but the rep told me to answer the email they sent me so information stays with the same person. That’s good to know so you’re not wasting everyone’s time.
  • Take your time and read.
    I have a ton of patience, but I had five books to move over and for some reason, I wanted it done yesterday. Even if my friend would have helped me with the covers (she ended up having a family emergency), what I didn’t know would have given me (and her) problems, anyway. Though not having proofs beforehand would have sat easier with me, since she knows what she’s doing. I know I could have slowed down. I would have known better about the distribution process had I asked questions and read that part better. I had kind of a “f#ck it” attitude with them that I’m surprised I had. I’d heard so much about how working with them was difficult, I got myself all worked up and caused problems for myself I might not have had otherwise.
  • You might get color warnings.
    IngramSpark likes CMYK. GIMP likes RGB. And that’s fine. Photoshop uses CMYK. I received color warnings and was told that because my covers were in RGB they may not print correctly. With the five author copies that came from IngramSpark, none of the colors came out weird. Clicking the “I know my cover could print like crap” box didn’t hurt the quality of my books. But the warning is big and bright and red, and it scared me. Just remember that Print on Demand isn’t the best in quality with either IngramSpark or KDP Print, and printing errors can occur no matter which service you use.

 

I was lucky and did all this in the month of March when they were running a free promo for NaNo participants. I was able to upload all my files for free.  If you are going to (re)submit files, I would look for some kind of code otherwise fixing mistakes you didn’t know you were making will be costly. Look for promo codes to bypass the fees, or join the Independent Book Publishers Association. It states clearly that free title set up and revisions through IngramSpark are part of their benefit package. They offer a lot of other things too that are worth taking a look at. I’ve also heard that free title set up and revisions are free through The Alliance of Independent Authors, but their benefits package is not so clear, so you may want to email them and ask first.

I’ll keep offering all my books through Ingram. I want to perfect my cover process–the easier, the better. If you’re wondering why I never mentioned the interior of my books, I format using Vellum. Out of everything I do for my books, at least I know the formatting will come out looking good.

If you don’t think you’ll ever ask to have a local bookstore carry your book, or if you think you’ll never do a book signing, I can’t say for sure if Ingram is a benefit. I like to try things. Partly because I’m curious, partly because I’m stubborn, and partly because I like to pass information along.

But one thing is for sure–no matter who prints your book, it’s a thrill to hold it, isn’t it?


Still working on my Wedding Party Series!

Callie and Mitch blog graphic

Where I’m at with my Wedding Party Series

jaredandleah

My first try at creating an aesthetic. All pictures taken from Pexels/Pixabay/Unsplash


 

I said since there is going to be such a long time between releases, I would try to update my fabulous readers better on my writing process while I write my Wedding Party Series. It used to be called my Bridesmaid Quartet, but as I was planning out my characters, I realized I was writing about only three bridesmaids and a groomsman. The Wedding Party series is a little more accurate, and more than likely that’s what I’ll call it when I publish it.

So where am I at?

Okay, well, first of all, I had carpal and cubital tunnel surgery on January tenth. I was able to write 35,000 words (about half of my book) before that, and I was pleased the book sounded as well as it did as a first draft. Had I not had to take time to recuperate, I more than likely could have had the first book done by now.

But I did something I don’t like doing.

I left a previous book undone. The Years Between Us was technically done when I opened the file for Jared and Leah (I always name the file by my characters’ names because it takes a while for me to think up a title), but it wasn’t edited. That’s what I had planned to do while I was in recovery.

Recovery took a little longer than I had expected, and I slept a lot. I watched a lot of Netflix. Luckily, I had thought ahead and planned out a few blog posts, so my website didn’t go neglected. I tried to tweet when I could. But mostly I gave myself a pass and took two weeks of a needed break from a very hectic publishing schedule so far.

The Years Between Us

The unofficial cover for The Years Between Us. Made with Canva.com and photo from canstockphoto.com

I have been able to give The Years Between Us two on screen editing sweeps. I usually print it out and edit it on paper, but I’m thinking this time I’ll skip that step and go straight to the listening part of it. Thinking about this after writing this section of my post, I realized I can’t skip this step. When I edit on paper, that is when I break up my book into chapters. I don’t write my book with chapters in mind, only breaking up my POV changes with scene breaks, and when I print out my book, it’s easier to “chunk it up” while in paper form.  

I’ll be working on two books simultaneously, and I don’t particularly care for it, but I like writing Jared and Leah and there’s no rush to put out The Years Between Us. When I DO get it done, it will be going on a long preorder, just so I don’t have so long between books, though by romance indie publishing standards, since I published All of Nothing in October, I should have another book out now.

Anyway, I did realize not long ago while I was reading my friend Aila’s blog, I’ll need to change a few things, and the sooner the better. Most of the time I don’t care what I name my characters as long as I haven’t used the name before, and it matches what I think the character looks like. Towns are the same. Sometimes I look up names, sometimes I steal them from work. (I work in a call center and see names of cities and towns all day long.) Sometimes I use a name generator. I didn’t think anything of using Blue Ridge, Minnesota for my small town’s name. Until I was reading a blog post of Aila’s. Color me surprised when I saw this:

Harlot of Blue Ridge

Beautiful! (And used with permission. Thanks, Aila!)

All I can think is that the name of her book kind of got stuck in my mind. I mentioned it to her, and she was very gracious, saying I didn’t need to change it. But she thought of it first, she’s further into her WIP than I am, and seriously, there are so many other names to choose from, I don’t need to steal borrow anyone else’s. I can’t tell you how excited I am to read her book though, and if you want to follow along with her writing journey, you should follow her blog and give her a follow on Twitter. I can’t tell you enough how impressed I am with what she gives to the indie writing community.

I am not going to lie: it’s been hard to get back into the swing of things. I’m not 100% healed, meaning, I’m not 100% pain free. My doctor said it could take my body up to 12 months to repair itself. On the bright side, I don’t feel any worse than when I did before my surgery, and if I could type through the pain then, I can type through it now.

I went back to work last week, so I’m hoping that returning to a schedule will help me make better use of my time.

In my next blog post, I’ll break down what I’m doing with Jared and Leah, and maybe share an excerpt or two of what’s been going on!

Until next time!

jared and leah for end of blog posts

 

My First Steps in Going Wide

 

 

going wide girl on tracks blog postI knew going wide was going to be a pain, and I was right. What’s been getting me down? Read on to find out!

Kindle Select and KU Updates

I’ve pulled all my books out of Select. Before writing this post, I checked to see when they would drop out, and the latest one is dropping out on February ninth. Don’t Run Away had a few days left, so I took advantage of it and set my book for a free day one more time. More than likely, after I go wide, I’ll markdown Don’t Run Away as a permafree book because it’s the first in a trilogy and let that book be a loss leader into my other books. If you’re interested in setting a book permafree, take a look here for a quick tutorial.

This makes pricing my boxed set inconvenient though. Because box sets are supposed to be a deal, if Don’t Run Away is free, and the other two are only $2.99, readers who want all three are still only paying $6.00. But readers may find it easier or more convenient to buy the box set, so I’ll do the math and continue to offer it.

After they all drop out, I’ll spend an afternoon on the computer and slowly start adding them to other platforms. Kobo will be first because I want to go through them directly and have access to their promo dashboard. You don’t have access to that if you sell your books on Kobo through an aggregator like Draft 2 Digital.

 

IngramSpark Adventures

Ingram Spark was a load and a half of fun.

I thought if I waited long enough, my paperback books would drop out of KDP’s expanded distribution on their own when I took them out. But, a month later, when I added my ISBNs to IngramSpark, my ISBNs were still in use. You only need one ISBN per book for paperback. It’s okay to use your ISBN for KDP Print and IS as long as you purchased them from Bowker (in the US). Ingram won’t take the free one KDP Print will give you. I purchase all my ISBNs from https://www.myidentifiers.com/. This may be a game-changer for those on a budget–ISBNs are expensive.

But this is a decision you need to make for your business. What are your plans? Where do you want to be in five years? Ten? Do you want to have 20 books in your backlist and be all in with Amazon? Maybe you know you’ll never have 20 books in your backlist, and that’s okay. Maybe if you feel you’ll only ever have five books or so out, and you’re comfortable giving Amazon the reins, then that’s great. My publishing path is not going to be yours.

At any rate, right now I’m stuck waiting for Ingram to pull my books. I can get going on the covers, if I want, but I think I’d rather wait until my numbers “click in” so to speak, into my IS account. I can do All of Nothing as a trial run, see how it goes, since, for some reason, that book is available.

I did have to fill out a Title Transfer Addendum, and you can find that here if you’re interested in moving some titles over.

A word on imprints

IngramSpark, like KDP Print, allows you to publish under an imprint. I have an imprint–Coffee & Kisses Press. I also have Coffee and Kisses Press, because, well, “and” and “&” 2019-01-23aren’t the same thing. Who knew? I didn’t and found out the hard way. I’ll make sure when I buy my next group of numbers that I assign them to the Coffee & Kisses Press, just because the ampersand looks so much cuter. 🙂


Going wide has turned into a very slow process. But that’s okay. Better to do it now and have everything in place, than be scrambling later when an opportunity I didn’t think would come presents itself.

luck-is-what-happens-when-preparation-meets

I’ll keep you updated on the progress!

 

Until next time!

 

 

How Free is Self-Publishing?

It costs absolutely nothing to publish a book. Nothing.

free

There are free word processing programs like Google Docs. You can use a library’s internet and computer. Platforms like Draft2Digital and Amazon’s KDP will provide you with some kind of book identification number so you don’t have to buy ISBNs for your books.

All you need to do is write, make a cover in Canva using their free website, use a free for commercial use picture from Pixabay, Pexels, or Unsplash, and you are a published author. All for free.

But when isn’t that a good idea?

Do you know Amazon has over 7 billion books in their Kindle store? And writers publish more every day.

So not only are you competing with everyone you know on Writer Twitter, you are competing with writers who are not on Twitter, big time indies who don’t have much time for social media. You’re competing with traditionally published authors, and those authors range from anywhere between The Big Five to tiny university presses.

You’re competing with writers from the US, Canada, (do you know how many writers I know who live in London, Ontario? A lot!) the UK, Australia, and many other countries.

Over 7 billion books.

Okay. What what is this blog post really about now that I’ve made you feel like crap?

Spending money.

Self-publishing is free.

Until it isn’t.

I do everything myself. For my trilogy, and Wherever He Goes, I wrote them, edited them. I formatted them and did the covers. The orangy hue on the third is my fault. I didn’t have the skill to fix it. It doesn’t look bad on screen, but the paperback could look better. That’s just the way it is, and I accept that.

What can you pay for when you self-publish?

  • Editing
  • Formatting
  • Cover

Those are the three big ones. But we can go further:

  • Beta Readers/Critique Partners/Book Coaches/Book Doulas
  • Blurb writing
  • Reviews/Arc review services like NetGalley
  • Advertising, ie, Facebook ads, Amazon ads, Promotions
  • ISBNs
  • Paperbacks for giveaways
  • Giveaway fees like on Goodreads

No one is saying you have to pay for all of that–or any of it.

It’s up to your discretion how much money you want to pump into your books.

See, this is the problem. No one wants to admit that they publish their books to sell them. Which leads an author not spending one dime on their books.

They are publishing for themselves. I repeat this over and over again like a broken record:

If you only publish for yourself you have no right to complain if your books do not sell.

But if you can admit you want people to pay to read your work then you have to take a hard look at your book.

Is the cover you made yourself doing the job?

Is your blurb up to snuff or is it confusing and off-putting?

Are there typos in the first few pages of the Look Inside?

If you can’t put out quality work yourself, then you’re going to need help.

It’s that simple.

And that difficult because saying you need help is a lot easier than being able to afford said help.

That being said, you can teach yourself how to do these things.

If you just shut down on me, it’s because you don’t want to take the time to learn. That’s okay. I wear clothes every day. That doesn’t mean I want to learn how to sew.

But what I’m trying to tell you is that you must find a happy medium between doing things for yourself and hiring out the help you need to make your book desirable to readers.

Because remember, readers have 7 billion choices.

Listen, my books aren’t pretty. Use the look Inside Feature for any of my books and you’ll see basic formatting. The embellishments are non-existent.

That’s fine. I taught myself enough to get by, and that’s good enough for me.

Readers aren’t going to care if you have fancy chapter headings if your story sucks.

So, being I’ve published a few things, I can suggest where you should put your money–if you have any, or where you should ask for favors from friends–if you have any. Just kidding!

  1. Editing. If you’re a newbie writer, this means a developmental edit as well as a line edit and proofing. Plot holes, flat characters. Developmental editing can be more of a job for a critique partner or someone from your writing group. Ask someone who reads your genre so they have a handle on the tropes and feel for the type of genre your book is in. Once you have a stellar story and a solid look inside sample, you need a good cover.
  2. Cover. Canva.com offers design classes. You need to train your eye and learn what makes a good cover. It can make or break your book. Plus, if you push your book in any way, ads, promos, giveaways, your cover will be the selling point. Look at your genre on Amazon. Look at templates. Try to duplicate them yourself in Canva. You may need to spring for a photo, but that’s not as expensive as you might think. I buy mine on canstockphoto.com for seven dollars apiece. Photos are even cheaper if you buy a credit package.

    A word of warning though. I write romance, and slapping some text onto a smiling couple is a lot different than making a cover for an Urban Fantasy novel. Fantasy, of any kind, requires a certain kind of cover. Negotiating a price with someone on Fiverr is a lot better than publishing a book that does not have an appropriate cover. Your sales will stop before they even start. I’m sorry, but that’s just the way it is.

    Sometimes you can find a pre-made template that’s cheap.

    Sometimes you can even find a photo on a photo site that is already doctored to how you need/want it to be. Set aside hours, days, if not weeks, to click through pictures. I’m barely 20,000 words into my next book and I’m already looking at photos.

  3. Formatting. Formatting for Kindle takes five minutes. All you need to do is set the options in Word so when you upload it into KDP it converts correctly. If you go wide and you use Draft2Digital, you don’t even have to do that. (Smashwords is a different story, and your Word file has to be formatted correctly or it won’t convert through their “meatgrinder” and they won’t publish your book.) Draft2Digital seems easier to work with, but I’m in KDP Select and haven’t used either of those services.

 

What is the cost of self-publishing? It can cost as much or as little as you want to put into it.

Someone opening a business always needs to invest. Paying for services is investing in your book business.

I used to think that I didn’t want to invest in my books because I may never get that money back. But that was incorrect thinking.

If my books are well-written, have a nice cover, and are formatted as to not turn anyone off from reading it, eventually, I will see that money returned to me by way of sales.

My books will be sold for years and years.  As I slowly make a name for myself, my sales will increase. It will take time, but I’m in it for the long haul, and I have patience.

I’ve put money toward my books by way of taking the time to learn how to do things for myself. I read lots of editing books. I read tons of blog posts about what makes a good cover. I’ve practiced making covers. I’ve learned to format my files. It took time. But time is money. I’ll eventually see dividends on the time I invested in my books.

time is money

It’s a personal choice.


This blog post begins a self-publishing series about how you can do most of these things by yourself if you want, and where to look if you don’t. I’ll give you the resources I used to learn and you can decide for yourself if it’s easier for you to hire out, or if you can’t afford it, where you can spend time learning things on your own.

Look for my next blog post about editing resources.

Thanks for reading!

 

Indie-Publishing 411: Chat with Vania and KT–ISBN

When I first started out, ISBN numbers were a mystery to me. They aren’t so much anymore, but the prices haven’t changed since I started–they are still one of the most expensive things you can spend your money on when you self-publish.

Take a few minutes to listen in to our chat about them. Whether you decide to buy them or not is a personal choice, but it’s always a good idea to have all the facts before you choose.

Take it away, KT!barcode_design_elements_vector_set_519833

KT Daxon
What are we starting with first?

Vania Margene Rheault
Should we start with ISBN numbers? There’s quite a debate about them.

KT Daxon
Sounds great! What are the pros and cons when it comes to buying your own ISBN numbers vs using CreateSpace’s free ones?

Vania Margene Rheault
The biggest pro is that you are protecting your own work. I like knowing I own my work free and clear. Using a CreateSpace ISBN number doesn’t mean they own it, but they are listed as the publisher in the product details. Some people don’t mind it, but if a reader has been burned by an indie book,  it’s the quickest way to lose a sale.

createspace as publisher

This is from someone who took the free number.
The other pro is yes, you can list an imprint you create for yourself as the publisher, lending a bit more professionalism to your book.

imprint as publisher

KT Daxon
Which also doesn’t help separate you from other indie authors when you share the same “Publishing Name” I would think professionalism would be up on the top of an authors list?

Vania Margene Rheault
Yes. But that goes with the biggest con. ISBN numbers are expensive, and not everyone can afford them. If you publish with IngramSpark, they make you buy your own.

KT Daxon
I’m very excited to learn about imprints…as for the cost of the ISBNs, they are expensive but is it worth it to buy your own?

Vania Margene Rheault
Here’s where people are divided. Some say it’s worth it, some say they don’t care. The professional opinion of the Alliance for Independent Authors say you should always buy your own. But with CreateSpace giving them away, and Kindle Direct Publishing give you an Amazon Standard Identification Number (ASIN) lots of people forgo buying their own numbers.  It’s a personal choice. Personally, if you can afford it, I say you should. Even if just for the vanity (and fun!)  of being able to use your own imprint.

KT Daxon
I really can’t see myself doing it any other way. Self-publishing is a journey, why wouldn’t you want to go all in?

Vania Margene Rheault
I guess cost is the main issue. After you pay for editing, maybe formatting, maybe cover design, there’s not much money left for something you can get for free.
Another con is if you’re going to be slow to publish. The best deals are in packs of 10, 100, and 1000. If you only publish once a year, it doesn’t seem worth it.

KT Daxon
Do ISBN numbers expire?isbn number

Vania Margene Rheault
No. Once they are yours, they are yours. But you can’t sell them or give them away. They are registered under your name and imprint. I called and asked them that. 🙂

KT Daxon
So as long as you wrote 10 books in your lifetime, it wouldn’t be a waste….if one could afford it?

Vania Margene Rheault
Five books. One for the paperback and one for the KDP version. Any version of the book needs a new ISBN number. I’m thinking of publishing my books in Large Print. That would require another ISBN. So one book could have four or five ISBN numbers.

KT Daxon
Such great information to know. Knowing that each book requires a different number, shows me that it IS worth it to get your own. Even if you had to sell something to afford it. (Which is what I considered, haha!)
Does CS and KDP have unlimited free ones?

Vania Margene Rheault
Yes, they’ll give you as many as you need to publish.

Other questions people have asked about ISBN numbers:

*Can you change the cover without needing a new number?  Yes.
*Can you change the insides without need a new number? Yes–if you don’t change more    than 20%.
*Can you change the size of your book and keep the same number? No.
*Can you change the title and keep the same number? No.
*Can you change your author name and keep the same number? No.

KT Daxon
Great information to know! Especially for those just venturing out. I’ve learned so much tonight!

Vania Margene Rheault
I hope we’ve helped some others, too. Do you have any other questions right now?

KT Daxon
Not at this time. The good thing about these chats, I’m sure we’ll get comments to inspire other chats.

Vania Margene Rheault
Awesome! I’ll dig up a couple of articles on the pros and cons of buying your own ISBNs as well.

It was fun to chat with KT about ISBN numbers. I know they are very expensive, and I like I said in the chat, not everyone can afford them–especially if they pay for other things for their book like editing or cover design.

Here’s what the Alliance of Independent Authors says about buying your own. You can read it here.

Should You Buy Your Own ISBN When You Self-Publish?

ISBN 101 For Self-Publishers

Thanks for listening in! Next time we’ll be chatting about imprints! See you there!

Vania Blog Signature

To Query or Not to Query

When I talk to people about my publishing plans for my next couple of books, people ask me if I’ll ever query and try for a traditionally published deal. I always say, “No, I’m not writing anything queryable right now.”

People can take that a lot of different ways, and mostly that sounds like I don’t have faith in what I’m writing, or that my work is crap and only suited for self-publishing.

That couldn’t be further from that truth.

What I mean by that is, I know what I’m writing. I know what it’s suited for. That doesn’t mean what I’m writing isn’t being traditionally published; it just means I don’t have to find an agent to get it there. I write fluff. Maybe that’s demeaning to my genre when I say that, but I also am not pinning my work with any more importance than it deserves. Harlequin, the publisher that brings you the lines Temptation, Desire, Blaze, and the like (they’ve done some remodeling, so I don’t know what their lines are now) prints hundreds of books like that every year. In my Barnes and Noble, they take up a shelf in the corner of the building near the floor. All the shiny red spines with titles like One Night with the Billionaire or The Cowboy’s Baby. Women read these by the handfuls; a quick read you can get through in a couple hours before tossing it onto a pile and reaching for another one, like candies in a heart-shaped box. You know what you’re getting, you savor it as it melts in your mouth, but you have no problem reaching for another one when the chocolate is gone.

My books are like that. What I write in three to four months will be devoured in three to four hours, and I’m okay with that. I’m more than okay with that. Romance is a huge genre, and where there are millions of writers cranking out millions of books, there are also millions of readers. They don’t call the Romance genre the bestselling genre for nothing.

But along with pages of guidelines for how they like their books to be written and their preferred word count, Harlequin has its own dropbox on its website. I don’t need to query an agent and let my manuscript sit in a slush pile to wait for an agent’s assistant to skim my query letter. I can upload my manuscript onto Harlequin’s website myself, or to Carina Press, the digital-first arm of Harlequin, and let it rot in their slush pile without any help, thank you.

If I were to query, going back to the original question, I would query something more serious. Something I worked harder for. We all have visions of our books sitting on the display table at Barnes and Noble in the center of their main walkway. Trust me when I say Don’t Run Away would never make it there—agent or not. No, looking at the New York Times Book Review right now, I would want to write something more akin to Women’s Fiction, not Contemporary Romance. I would want my manuscript to mean something, to say something, to point out an injustice, to try to right a wrong, to help someone. I would want my manuscript to come from my brain as well as my heart.

bookstore_page

I’m not trying to degrade romance, not at all. But any romance writer or reader knows the difference between In the Arms of Her Boss and Sing Unburied Sing by Jesmyn Ward, a finalist for the National Book Award for Fiction. And let’s be clear, a reader who picks up either one of these knows what she’s getting. You have to be in the mood to read it, and a writer has to be in the mood (not to mention have the talent and skills) to write it.

I’m not in the mood to try to write something of Sing Unburied Sing’s caliber. I’m perfectly happy editing Chasing You. (You can weigh the two books by title alone, can’t you?)

If, or when, I plan to query, it will be with a book that will make it worth my time, and it will be with a book that will be worth the pain and heartache of rejection. Because I know the score. Querying is a whole lot of rejection, and I won’t put myself through that for a computer file full of fluff.

You might think that I’m too hard on myself, but I prefer to think of it as a realistic POV of my work. And, quite possibly, more indie writers should have it. Querying a story that won’t make it onto a table at the Barnes and Noble will sour you on the whole process. Traditional publishers only publish so many books per year. Why query a book that would never make it? That’s not to say your fluff isn’t good enough for Harlequin or a small press. (The back of bookstore on a shelf near the floor is better than nowhere at all, right?) It very well may be, and you should definitely go that route if you feel your book is worth it. Query to find an agent knowing/admitting where your book is going to end up, or use Harlequin’s dropbox and let your book sit in cyber purgatory for a few months while interns wade through the submissions.

But I won’t bother to try to find an agent for something that will sell just fine when I self-publish it.

After I’ve grown a bit more as a writer, or maybe when I have a nice backlist I can be proud of and want to challenge myself, or when the perfect plot plops into my head, I’ll write my book and I will query it to find an agent who loves it as much as I do, and maybe one day it will end up at the Barnes and Noble on a table in their main walkway.
I’ll pass it and brush my fingers over the cover as I walk to the café for a coffee. But for now, I’ll finish writing Running Scared while chocolate melts in my mouth.