2022 Goals, Plans, Process, and Learning about Yourself.

When we start a new year, we always have a ton of plans. In the past two years, a lot of those plans have been derailed by COVID, but we’ve (hopefully) made the best of it.

I’ve been struggling lately to figure out how I want my publishing schedule to go moving forward. I’ve read a lot about consistency, not only what (sub)genre you write in, or how long your books are, but also when you release them. I’ve seen firsthand with this blog how posting consistently can build a readership, and I don’t think it’s any different for books. So, I’ve been trying to figure out what will work for me and create a schedule that I can maintain going forward for years to come.

The problem is, you need to know a lot about yourself before you can plan out something like that. Here’s what I’ve learned by taking a look at how I’ve worked and how I’ve spent my time in the last two years, which, to be fair, isn’t as accurate as it could have been because of the pandemic, and I know others are in the same situation. Still, I’ve been working from home for the past year, and my health issue aside, things have calmed into a lifestyle that will be constant for the foreseeable future. This is a list of discoveries I’ve put together that will hopefully help me develop good work habits that I can keep going.

  1. I have to shower and do my hair and makeup for the day–even if I’m not going anywhere. When I started working from home, it took me a week or two to realize that I can’t get anything done in my pajamas or skip taking a shower. To feel professional, I need to look somewhat professional. My kids make fun of me and my sister teases me, but I just feel better. I don’t have a desk and do a lot of my writing on my bed (space and privacy are hard to come by in our tiny little apartment) but I’m more productive and not prone to take a nap, either, which can be a time suck because when I nap, I nap. I’ve stopped trying to figure this out and I just go with it. The first thing I do after I take my daughter to school is shower, and I always get ready for work as if I’m going into the office, even though I’m just logging into my computer in the bedroom.
  2. I don’t like writing fiction in the morning. Not because I can’t function before noon, but because I find my creative spark in the evenings. I’ve learned, over time, that if I didn’t have to get up in the mornings for anything, I’d probably write from about 8pm until 2am, and sleep in the next morning. Because I can’t do that, I have to work around it. I usually write in the afternoons from noon to 3pm, and this is when I get a lot of my writing done on my days off. I also write as soon as dinner is over (in the winter, this works especially well as it’s already dark by 5pm–I love to write in the dark!) until I have to go to bed around 10pm. Knowing this is helpful because I can use the mornings after I get my daughter to school and shower to blog, create ads, and submit my books for promos. I can do administration stuff before noon and turn on my creative brain for the rest of the day.
  3. I can write a 85k book in about six to eight weeks. That’s not bad (some authors are a lot faster), but I’ve never timed how long it takes me to do the rest. And by “the rest” I mean edit it, get the feedback from betas I need to feel good about the story, format it, create the cover, and load everything (ebook, paperback, large print) into KDP. In the years I’ve been publishing, I have come to the frustrating realization that editing will always take longer than I think it will, and creating the cover always takes a long time because I need to research what’s trending in the market, find the stock photos I would need, and experiment with fonts, placement, etc. I don’t want to hire out, and I will avoid it for as long as possible. So, I can write a book in six weeks, but the editing and the rest of the production can also take another six weeks. This is something I definitely need to know so I never miss a deadline, self-imposed or otherwise, or a preorder date.
  4. I have no problem getting things done, but giving myself daily to-do list is always going to be a waste of time. I’m good with things I need to get done on a macro-level. “Finish writing the book this month” is a good example of how I can put something huge on my to-do list and get it done, but breaking things down into micro-level daily tasks will never work. This is why I’ve never been able to work with planners. This was actually a huge revelation for me. Like today, I didn’t plan on doing a blog post. I was going to write on my book all day, but this idea popped into my head, and I decided to write the core of it down for Monday. I think I can work around this mental block, and I’m going to plan weekly and monthly goals. I’ll plan out what I want to do for the week, say write 20,000 words on my WIP, do a blog post, and search for stock photo models, and then, instead of trying to force myself into a daily schedule, write down at night before I go to bed what I’ve managed to accomplish. Hopefully, if I plan Monday to Monday, by Sunday night I’ll have everything crossed off my list and I can start a new list for the following week.
  5. I will always write before anything else. This is a such a big pro that I hate to turn it into a con. I mean, if you don’t have books, you can’t do the rest, so I’ve always given myself a pass when it comes to getting other things done. I don’t like writing blurbs. I like creating covers, but I don’t like having to put together the full wrap for a paperback, or creating a separate full wrap for IngramSpark, or loading to either KDP or IngramSpark. Vellum makes formatting easy, but it’s still not writing and passing it off to a formatter would only cause more work because I need to be able access to my files to change back matter when necessary. On the other hand, if you’re not willing to suck it up and do the parts you don’t like, no one will ever be able to read your books because they’ll be held captive on your computer. What this means going forward is I’m going to have to start rewarding myself for the non-writing tasks that get done when a book is in production and after it’s published. I don’t take time to celebrate, and because I love the writing part of it so much, I don’t take much of a break between projects, either.
  6. My tunnel vision will always make things harder. I work on one book and one book only. I know how much faster my schedule could go if I could edit one book in the early afternoon and write on a different WIP in the evening. Tunnel vision is another area where it’s too good of a pro to be considered a con. I never EVER get distracted by shiny object syndrome. Yes, I can get antsy toward the end of writing a book, look forward to new characters and a new plot, especially if I’m writing a series, but I have never abandoned a WIP to write something new. I will finish a book and edit it and only then move on to the next set of characters. Unfortunately, like I said, this can slow me down, and I’ll have to make peace with that.

It’s all fine and good to have goals, but if you don’t understand your own processes and personal limitations, it will be difficult for you to reach those goals. You might have noticed I don’t have many external obstacles. My children are older (my son is 22 and still lives with me and does the bulk of the chores around the apartment, and my daughter is 16 and self-sufficient) so they don’t take up much time. I’m divorced. I work from home now which has eliminated driving time to and from work. I don’t have much stress. I like my job, and I don’t have many commitments besides movie night with my sister on Tuesdays. If you have little kids or you have a demanding day job, you’ll have to adjust your goals accordingly. I don’t watch much TV. If you’re juggling three or four different shows, you’ll have to work around that lost writing time. Looking at your daily schedule, your weekly schedule, and your monthly schedule can give you an idea of where your time goes and how you can create attainable goals for yourself.

I did buy a planner for myself, and what prompted me to take a look at what I have going on internally that could interfere with a writing/producing/publishing schedule is Elana Johnson’s book, Writing and Marketing Systems.

I had to buy the planner, it was just too cute not to. While I’ve tried to use planners before, I’ve never succeeded, but hopefully using it in a different way will help.

It’s frustrating to work so hard and not feel like you’re going anywhere. I want to climb out of my rut and start making some things happen. What are you going to do for 2022 to dig yourself out of your own rut? Let me know!

Until next time!

End of the Year Wrap Up! Goodbye, 2021!

I always look forward to the end of the year wrap up! I love looking back to all that I accomplished over the year and making a mental note of what I can do better during the next year.

Here’s a look at what I did during 2021:

Books/Novels/WIPS

Number of books published: 0
I didn’t publish anything this year. In fact, I haven’t published anything since February of 2020 when the last of my Rocky Point Wedding series released. And even as I was releasing those, I had been writing my first person books, so in my head, I had essentially already moved on. I am planning to release in the spring of 2022, but we’ll see how that goes. I had every intention of publishing this year, but I got too caught up in writing to take the time to do any production or marketing of anything I’ve done.

Number of books written: 6.5
I’m 57k into the second book of the duet I plan to release in the spring, so I can’t count it as a full book I’ve written this year. I won’t finish it before December is over, but that’s fine. I’ve written approximately 560,000 words this year (which is 30,000 less than last year, ha!) and here is the list of couples and the month I started their book:
Finn and Juliet (book two of a series I haven’t completed. I wrote Colton and Elayna, book one, in November/December of 2020) January 2021
Fox and Posey (Faking Forever, standalone) April 2021 This book is loaded into KDP and all I need to do is hit publish
Dominic and Jemma (standalone) May 2021
Brady and Allie (My Biggest Mistake, standalone) July 2021 This book is also complete and loaded into KDP
Sam and Lily (standalone) August 2021
Rick and Devyn (Book one of Cedar Hill Duet) October 2021
Beau and Talia (Book two of Cedar Hill Duet) November 2021; will finish January 2022

I have a small gap between Finn and Juliet and Fox and Posey because this year I had a health thing with my girly parts. I’ve blogged about that a little bit–no one wants to hear about my health issues–but I can’t believe I’ve been dealing with consequences from using the wrong dryer sheets for 12 months. I had a reaction to Snuggle (and I only realized that was what it was after hours of reading through women’s online health forums) which gave me Bacterial Vaginosis, and I am still dealing with unbalanced vaginal pH even though my infection is gone. Suffering from that, getting it diagnosed, and trying to figure out treatment and a cure took up a bit of time (and headspace), but, let me tell you, I am very proud of myself for writing through it and not giving in to the crappy mindset dealing with this has put me in. Am I feeling better now? Yes and no. I’m feeling better than I did at the beginning of the year but not completely. I am in a better place mentally because at least I know what I’m dealing with and doing what I can to get back to normal. For three months I didn’t understand what was going on because I had no idea dryer sheets could do that. I’m hoping my body can right itself, and that 2022 will be better for me than just selling books.


I haven’t stopped running ads to my backlist. Even though I won’t write 3rd person again in the foreseeable future, running low cost-per-click ads doesn’t hurt as long as I keep an eye on them and don’t lose money.

Here are my stats for ads and royalties:

I didn’t quite make $1,000 this year, but what I did make was a surprise considering I haven’t published anything for a while, and I don’t promote that often. Ignore the 34 books. I have 10, but I have a couple of boxed sets, too.

As for Amazon ads, this is my year to date, and I’m actually pretty impressed that I made more than I spent in ads.

I stopped babysitting them, mainly because for a little while, Amazon didn’t mind the covers to my Rocky Point Wedding Series, and later they deemed them against their guidelines and my ads were suspended. That, as you can imagine, was a big disappointment, but by then, I was writing my 1st person billionaire stuff and I didn’t bother changing the covers. It was a huge lesson to keep Amazon’s guidelines in the back of your mind when designing your cover or hiring out. I was looking at premades not long ago, and some of the “billionaire” stock photo models were holding alcoholic drinks. (Rich guys sure like their aged whiskey, haha!) But those covers would never pass Amazon’s restrictions and you end up paying for a cover you can’t use to run ads. Anyway, so I stopped running a lot of ads to my books, which, in turn, didn’t translate well into sales. But, you live and learn and change your covers.

I spent another $25.00 on a promo when I created a boxed set to my Rocky Point series and ran it at the beginning of November. I didn’t earn the fee back. I did, but not on the boxed set, only sales overall, so I considered it a fail.

I used three free days for my Rocky Point boxed set just last weekend and gave away 41 boxed sets. Nothing to write home about, but I didn’t buy a promo for them. I usually grab a spot in a Freebooksy newsletter to promote my freebies, but I didn’t care enough, and I’ll be looking forward to something new in 2022.

That’s it for my books (and my health).

Website/Blog Stats

I blog every Monday and most Thursdays and since I’ve fallen into a schedule, I’m seeing growth little by little every year.

taken from my WordPress stats

A few days ago, WordPress just congratulated me on 6 years of blogging, and I can’t believe so much time has gone by. I truly enjoy blogging about my writing, publishing, and marketing experiences.

As you can see, even staying on topic and blogging consistently my growth is slow. Right now, I think I get about 30-50 visitors a day, and gain 1-2 new blog followers every time I post.

One thing I have learned this year is to have a goal to work toward, or you’re just ambling through the brush. I don’t have a plan for this blog except that I’ll keep writing and trying to help you all through the weeds of publishing and marketing by writing about my mistakes and what has worked for me. I have no plans to try to monetize it with ads or affiliate links. Writing a non-fiction book about indie publishing doesn’t interest me, nor does starting a podcast. I like blogging because if i don’t feel like writing fiction, I can come here and blog about whatever, and I’m still writing and keeping my fingers in the pie.

Probably one of the strangest things I’ve come across since publishing is how little indies care about what’s happening in the industry. It’s difficult (and time-consuming) to listen to podcasts, read other blog posts, and join in webinars, but I don’t understand how authors expect to make it in this business if they don’t know what’s happening. Maybe I’m the only one who enjoys it? I have no idea, but you can be sure I’ll always keep you posted!

What are my 2022 plans?

I will release next year. I said it this year, but I have to get over my fear of releasing to no one. I’m going to move forward with the knowledge I’ve accumulated over the past few years, and even if it takes another five, I’ll be in a better place in 2027 than I am right now. Nothing is a waste. You can’t succeed unless you fail, but as Jo Lallo said in an episode of the Six Figure Authors podcast, there is no greater reason for burnout than working hard without achieving some success.

One of the best podcast episodes I heard this year was when they talked about what they would do starting fresh if they had the knowledge they have now. It was really eye-opening and helped me plan out the next two years of releases. You can listen to it here:

Maybe they’ll give you some tips on how you can run your book business in 2022.


I’m not going to go into what I’m planning for next year. I’ve blogged about it quite a bit, and things change. What I have in place now might not work, but I am trying to make a writing and publishing schedule I can stick to without sucking the joy out of what I like to do most: write.

Probably the biggest lesson I learned about myself this year is that while I want to write for readers and start making money, I am afraid of turning something I love into something I have to do to pay bills. That might not happen, and even if I found moderate success, I like my day job and probably would never quit. There’s no point in worrying about something like that, but as I read books about writing and publishing systems, schedules, and all the talk about planners (HB90 is a popular one this year, y’all), it’s a concern that’s in the back of my mind I can’t quite pry loose. I guess we’ll see where this crazy business takes me.

I hope you all have a wonderful New Year’s, and I’ll see you back here in 2022!

Until next time!