Knowing when to pivot. (What does that mean?)

a picture of zoe york's three books about writing and marketing romance.  look here to buy:

https://www.amazon.com/dp/B082CZDK75
To check out the series, look here: https://www.amazon.com/dp/B082CZDK75

I just finished Zoe York’s Publishing How To series, and I really enjoyed the books, her thoughts and experiences on publishing romance, goal setting for your author career, and so much more. She’s been writing and publishing for years now, is a full-time author, and has made a bestselling list or two.

What I’m about to say doesn’t have anything to do with these books–I’ll circle around to them–but lately I’ve realized that when it comes to writing, publishing, and marketing, you can consume all the marketing advice in the whole world, but you won’t get anywhere unless you have a good product, and more importantly, a good product people want to buy. That’s part of the reason why I haven’t purchased Mark Dawson’s Ads for Authors course (comes in at close to 1,000 dollars, and SPF offers it twice a year). If you don’t have the books to back up your ads, your ads aren’t going to do anything.

When I take a look at my publishing history, I was writing good books. I received the odd 1-2 stars most authors do, but on the whole, I’m writing good books. That’s important to me because I do most of the editing and production alone. But something was still off because over the past few years, I didn’t find any traction. One mistake was my newsletter, or lack of one, I should say, and the other was my lack of direction with the books themselves. (I also didn’t understand author brand, but that’s an old discussion we can have on another day.)

It was just this morning when a woman in a writing FB group was talking about this very thing. She was sub-genre hopping and couldn’t figure out why she wasn’t getting any traction. Maybe she’ll believe me, maybe she won’t, but I told her I had the same problems with my own books and decided to niche down.

desk with laptop, plant, and coffee.

be stubborn about your goals but flexible about your methods.

My issue with pivoting is that it took me a long time to realize I had to do it. Some writers who struggle may never understand that it’s not their marketing chops, or their covers, or their blurbs, but simply what they are writing in the first place. Depending on how fast you can write, that can take years. Years that can feel wasted because if you had been writing the right thing in the first place, you wouldn’t still be at ground zero wondering where it all went wrong. But that’s like a chicken and egg scenario–how do you know what’s right or wrong until you put it out there? And what are the metrics you’ve decided to pin that on? Sales? Reviews? I’m nowhere near making a full-time author’s salary–I checked my dashboard yesterday and made 2 cents. (That tells me someone borrowed the book in KU and opened it to make sure it borrowed properly, then went off to do something else. Or they read the first page, didn’t like it, and returned it. If I think to check back, I’ll see if that person read it or not, but that micro-level of caring is not in me and never will be.) Admittedly, those books are old now, and even dropping 10 cents a click in ad spend to those books is probably a waste of money because as we’ve determined, Amazon loves consistency and relevancy, and I won’t be writing any more of those books for the foreseeable future.

So what will make you decide that it’s time to pivot?

At the beginning of the post, I brought up Zoe’s book because in it she says knowing when to pivot and niche down is a personal choice, and it is. You have to look back at your books, where you are, and decide if it’s enough for you. I see indies making money. I want that, too. It’s not a driving force, but financial security is important to me, and who doesn’t want to get paid for doing what they love?

When we talk about pivoting, what does that even mean? It means taking a look at what you’ve been writing, looking at that lack of success those books are bringing in, and deciding to try something new. It can be as simple as what I did–turning from writing “Contemporary Romance” to Billionaire, or doing a full 360 and changing from Christian Romance to Horror. But then that begs the question too–will the pivot be in the right direction? I have no idea. I can’t even say if these new books will resonate with readers until I put them out. I THINK I’ve taken a step in the right direction: billionaire, first person POV. According to Alex Newton of K-Lytics, Billionaires are like vampires and will never die. So, that’s a good thing. But there are a lot of other things that can turn against me: writing style, the tropes I chose to write about, the issues (backstories) I’ve given my characters and decided to tackle in my writing. Changing from Contemporary Romance to Billionaire might not be the magic bullet I hope it is, and right now, I don’t have a plan C. I’m not even sure how long I’m going to give this pivot a go before I decide this writing business isn’t meant to be. I have enough books saved up to publish 4 a year for the next 3 years, so at least until then (because why not publish them since they’re written), but I’ve been skating financially since my divorce, piecemealing paying my bills with scraps of income from various places while giving my writing career a chance to do something, and I can’t do that indefinitely. As Kristine Kathryn Rusch says, there are easier ways to make money. Less stressful too, I bet.

desk with laptop plant and coffee

a pivot is a change in strategy without a change in vision. eric ries

So, if you’ve been banging your head against your laptop trying to figure out why you’re just not seeing the success you want, maybe it’s time to pivot. What is selling right now that’s close to what you’re already writing so you don’t go out of your mind? I’m not saying be a slave to the market, or to trend, though I’ve seen Alex Newton’s indie reports, and trends don’t change nearly as quickly as we like to say they do. I’m saying find something different to write that’s hotter, more niche than what you’ve been writing and see if that works.

All those who wander are not lost, but sometimes you think you know where you’re going and end up not knowing where in the hell you are. That was me before looking at my backlist and choosing to write Billionaire. All of Nothing has made more than all my other books combined, so I feel this pivot was a good choice. Now all I have to do is publish, wait and see.

Fingers crossed.

End of the Year Wrap Up! Goodbye, 2021!

I always look forward to the end of the year wrap up! I love looking back to all that I accomplished over the year and making a mental note of what I can do better during the next year.

Here’s a look at what I did during 2021:

Books/Novels/WIPS

Number of books published: 0
I didn’t publish anything this year. In fact, I haven’t published anything since February of 2020 when the last of my Rocky Point Wedding series released. And even as I was releasing those, I had been writing my first person books, so in my head, I had essentially already moved on. I am planning to release in the spring of 2022, but we’ll see how that goes. I had every intention of publishing this year, but I got too caught up in writing to take the time to do any production or marketing of anything I’ve done.

Number of books written: 6.5
I’m 57k into the second book of the duet I plan to release in the spring, so I can’t count it as a full book I’ve written this year. I won’t finish it before December is over, but that’s fine. I’ve written approximately 560,000 words this year (which is 30,000 less than last year, ha!) and here is the list of couples and the month I started their book:
Finn and Juliet (book two of a series I haven’t completed. I wrote Colton and Elayna, book one, in November/December of 2020) January 2021
Fox and Posey (Faking Forever, standalone) April 2021 This book is loaded into KDP and all I need to do is hit publish
Dominic and Jemma (standalone) May 2021
Brady and Allie (My Biggest Mistake, standalone) July 2021 This book is also complete and loaded into KDP
Sam and Lily (standalone) August 2021
Rick and Devyn (Book one of Cedar Hill Duet) October 2021
Beau and Talia (Book two of Cedar Hill Duet) November 2021; will finish January 2022

I have a small gap between Finn and Juliet and Fox and Posey because this year I had a health thing with my girly parts. I’ve blogged about that a little bit–no one wants to hear about my health issues–but I can’t believe I’ve been dealing with consequences from using the wrong dryer sheets for 12 months. I had a reaction to Snuggle (and I only realized that was what it was after hours of reading through women’s online health forums) which gave me Bacterial Vaginosis, and I am still dealing with unbalanced vaginal pH even though my infection is gone. Suffering from that, getting it diagnosed, and trying to figure out treatment and a cure took up a bit of time (and headspace), but, let me tell you, I am very proud of myself for writing through it and not giving in to the crappy mindset dealing with this has put me in. Am I feeling better now? Yes and no. I’m feeling better than I did at the beginning of the year but not completely. I am in a better place mentally because at least I know what I’m dealing with and doing what I can to get back to normal. For three months I didn’t understand what was going on because I had no idea dryer sheets could do that. I’m hoping my body can right itself, and that 2022 will be better for me than just selling books.


I haven’t stopped running ads to my backlist. Even though I won’t write 3rd person again in the foreseeable future, running low cost-per-click ads doesn’t hurt as long as I keep an eye on them and don’t lose money.

Here are my stats for ads and royalties:

I didn’t quite make $1,000 this year, but what I did make was a surprise considering I haven’t published anything for a while, and I don’t promote that often. Ignore the 34 books. I have 10, but I have a couple of boxed sets, too.

As for Amazon ads, this is my year to date, and I’m actually pretty impressed that I made more than I spent in ads.

I stopped babysitting them, mainly because for a little while, Amazon didn’t mind the covers to my Rocky Point Wedding Series, and later they deemed them against their guidelines and my ads were suspended. That, as you can imagine, was a big disappointment, but by then, I was writing my 1st person billionaire stuff and I didn’t bother changing the covers. It was a huge lesson to keep Amazon’s guidelines in the back of your mind when designing your cover or hiring out. I was looking at premades not long ago, and some of the “billionaire” stock photo models were holding alcoholic drinks. (Rich guys sure like their aged whiskey, haha!) But those covers would never pass Amazon’s restrictions and you end up paying for a cover you can’t use to run ads. Anyway, so I stopped running a lot of ads to my books, which, in turn, didn’t translate well into sales. But, you live and learn and change your covers.

I spent another $25.00 on a promo when I created a boxed set to my Rocky Point series and ran it at the beginning of November. I didn’t earn the fee back. I did, but not on the boxed set, only sales overall, so I considered it a fail.

I used three free days for my Rocky Point boxed set just last weekend and gave away 41 boxed sets. Nothing to write home about, but I didn’t buy a promo for them. I usually grab a spot in a Freebooksy newsletter to promote my freebies, but I didn’t care enough, and I’ll be looking forward to something new in 2022.

That’s it for my books (and my health).

Website/Blog Stats

I blog every Monday and most Thursdays and since I’ve fallen into a schedule, I’m seeing growth little by little every year.

taken from my WordPress stats

A few days ago, WordPress just congratulated me on 6 years of blogging, and I can’t believe so much time has gone by. I truly enjoy blogging about my writing, publishing, and marketing experiences.

As you can see, even staying on topic and blogging consistently my growth is slow. Right now, I think I get about 30-50 visitors a day, and gain 1-2 new blog followers every time I post.

One thing I have learned this year is to have a goal to work toward, or you’re just ambling through the brush. I don’t have a plan for this blog except that I’ll keep writing and trying to help you all through the weeds of publishing and marketing by writing about my mistakes and what has worked for me. I have no plans to try to monetize it with ads or affiliate links. Writing a non-fiction book about indie publishing doesn’t interest me, nor does starting a podcast. I like blogging because if i don’t feel like writing fiction, I can come here and blog about whatever, and I’m still writing and keeping my fingers in the pie.

Probably one of the strangest things I’ve come across since publishing is how little indies care about what’s happening in the industry. It’s difficult (and time-consuming) to listen to podcasts, read other blog posts, and join in webinars, but I don’t understand how authors expect to make it in this business if they don’t know what’s happening. Maybe I’m the only one who enjoys it? I have no idea, but you can be sure I’ll always keep you posted!

What are my 2022 plans?

I will release next year. I said it this year, but I have to get over my fear of releasing to no one. I’m going to move forward with the knowledge I’ve accumulated over the past few years, and even if it takes another five, I’ll be in a better place in 2027 than I am right now. Nothing is a waste. You can’t succeed unless you fail, but as Jo Lallo said in an episode of the Six Figure Authors podcast, there is no greater reason for burnout than working hard without achieving some success.

One of the best podcast episodes I heard this year was when they talked about what they would do starting fresh if they had the knowledge they have now. It was really eye-opening and helped me plan out the next two years of releases. You can listen to it here:

Maybe they’ll give you some tips on how you can run your book business in 2022.


I’m not going to go into what I’m planning for next year. I’ve blogged about it quite a bit, and things change. What I have in place now might not work, but I am trying to make a writing and publishing schedule I can stick to without sucking the joy out of what I like to do most: write.

Probably the biggest lesson I learned about myself this year is that while I want to write for readers and start making money, I am afraid of turning something I love into something I have to do to pay bills. That might not happen, and even if I found moderate success, I like my day job and probably would never quit. There’s no point in worrying about something like that, but as I read books about writing and publishing systems, schedules, and all the talk about planners (HB90 is a popular one this year, y’all), it’s a concern that’s in the back of my mind I can’t quite pry loose. I guess we’ll see where this crazy business takes me.

I hope you all have a wonderful New Year’s, and I’ll see you back here in 2022!

Until next time!

Thursday Thoughts and Author update

Made in Canva with one of their stock photos. I have no idea why happy is in quotes. LOL

Good morning and happy Thursday!

I don’t have a lot going on, but I thought I would update you with some of the things I’ve been working on lately.

For the past few weeks I’ve been editing. I went over my proof for My Biggest Mistake, put in the changes. I got my proof back and I just need to tweak the cover again and it should be ready to go for whenever I decide to hit that publish button. I still need to add the content warning to Faking Forever and add the author note I decided to add to the back of that book, but when I do those things, those two books should be 100% ready to go.

I finished reading through book one of my series and started on book two. I can tell where I found my 1st person POV voice toward the end of book one, and the first half or so will require a little more editing on my part, though I seem to smooth out my writing the best while I’m listening to it during that phase of edits. I’m not in a rush with these–consistency and avoiding/fixing plot holes are my main focus for now. When I wrote my trilogy, I thought dealing with three books at a time was tough, then I did my four book series and I said I would never work with more than that–ever. Now I’m dealing with six, and I have no idea how authors handle a series with so many books.

I guess not every author saves them up, but I have this thing with control and being able to go back and fix mistakes and inconsistencies, and if I published as I wrote them, I would feel trapped. Now I have the freedom to go back and change things if need be, and no matter how complicated or frustrating it is, I don’t think I could ever give that up.

Anyway, so only proofing and editing has made me a little squirrely for the writing part of it, and kind of a beauty and the beast retelling billionaire style plot landed in my lap this morning. After seeing so many tweets about castles because of a certain Netflix movie, I wanted to write about a beast in a castle, too.

Of course, grabbing onto a trope doesn’t mean you’re going to write something that everyone else has written, and because there aren’t any castles in Minnesota where all my books take place, my castle turned into a lighthouse on one of the Great Lakes pretty fast. But still. I’m excited to plot this book out and see where it takes me while I edit my series. My only issue is not being able to focus on more than one project at a time, but I think this would be a great opportunity to try.

In other, personal, news, we have to put one of our cats down this weekend. He’s old and barely hanging on. This is the first pet I’ve put down as an adult, and the first my kids will have to go through. It will be a tough weekend, but loving someone, or something, also means letting go when the time comes.

I’m feeling better with every passing day, so I am grateful for that. I have a follow up on the 19th, and I’m hoping I’ve turned a corner. The side effects of my infection are slowly fading, and I hope I won’t need anything further in that regard either. My son had his last wound checkup last week and was given the call clear. No more followups for him! I’m thankful he’s healed completely–but Pumpkin was his cat–picked him out of a farm cat’s litter almost 20 years ago in a small town not far from where we live. It will be hardest on him, I think, to say goodbye. Here’s a picture of the old man when he was feeling better.

As far as resources go, what I’m loving this week is 7 Figure Fiction: How to Use Universal Fantasy to Sell Your Books to ANYONE by T. Taylor. I loved this book and I think it will be a great tool to help with blurb writing. She teaches you how to identify the universal fantasies, and gives you plenty of examples in books, movies, and TV shows. She explains why some books sell well and how to get your books to sell well too by identifying these fantasies and including them in your blurbs and ad copy. I’m glad I’m still tweaking Faking Forever and My Biggest Mistake because even though I asked for feedback and worked really hard on the blurbs, this book will help me take them to the next level.

Taken from Amazon.com

Admittedly, I enjoyed this book because it seems to have been written with romance authors in mind. T. Taylor is a romance author and yes, this book skews toward that genre. As with all reference material, you can read the reviews and see if this book is for you.

Besides Bryan Cohen’s free Amazon Ads Challenge that comes around every three months, there’s nothing else that has caught my eye this week. His ad challenge starts on the 13th and you can sign up for it here. If you don’t like Facebook and don’t want to be part of the group, he has offered Slack as another alternative to participate (though he sends all the videos and “homework” to your email, so there’s no need for group participation at all if that’s not your thing). I always recommend it because there is no place else I have found that will give you so much information about Amazon ads for free. And it’s not just about Amazon ads. If you join the FB group, you can ask for cover critique (which is important because if your cover is bad you won’t get clicks) blurb help for your sales page, and ad copy help for your ads. It truly is the most comprehensive free course I have ever found and it is a must if you want to start Amazon ads.

Amazon did a little writeup about him, and you can read it here.

If you missed the link, you can sign up for his free ads course here.

That’s all I have for personal updates. For Monday I want to work on a blog post about promo sites that don’t have a minimum number of reviews needed to use them, but I’ll have to see how the weekend goes. I may not have the time or the emotional energy to write something. Keep my kiddos in your thoughts as we go through a rough weekend.

Thank you!

Thoughts on video and why it’s not my go-to marketing tool.

So, funny thing. I thought I already published this! Then I saw it in my drafts, and I must have forgotten I didn’t schedule it. Since I have more time sensitive material for a different post, this is going out three weeks later than I initially thought, and I’m sorry for the Monday I missed when I thought this went out!


There’s a lot of talk about video for book marketing these days, and if you’ve heard conversations about TikTok and the news that Instagram is going to be more video-focused to compete with the newish platform, then you’ve maybe thought that you should give it a go, too.

I haven’t jumped on the TikTok bandwagon for a variety of reasons, and not just because I don’t particularly care to be in front of a camera. I’m 46 years old and it took me 46 years just to be reasonably comfortable being filmed and having my picture taken. A lot of it comes down to not having any f*cks to give, and what completes that pie is knowing that I look better than I have most of my life because I’m happy with where I’m at and don’t care what other people have to say about me.

On the other hand, I know I could lose weight, my old, crying cat keeps me up at night and if I don’t want to look like a zombie, I need a full face of makeup, and my hair is a limp mess if I don’t do anything with it. That sounds like a lot of work for a sixty-second video, and while people say you don’t have to look your best when you’re in front of the camera, I wouldn’t NOT want to look my best–especially if I’m talking about my books or promoting someone else’s.

And then we get into voice modulation (who wants to sound like a cow, dying or otherwise?), the background (my space is extremely small without a bare wall to be had anywhere), and background noise (see cat above).

It all seems to take too much time away from writing. I have very little patience with that at is it. I’m doing the cover for my first billionaire standalone and waiting for cover critique and blurb feedback makes me restless. I haven’t written new material in weeks (that makes me twitchy), but I just can’t with the amount of books I have on my computer right now. I have to start putting out material or I’m going to be so overwhelmed with the work it will take to put them out I’ll suffer from analysis paralysis and won’t do anything.

You can’t get away from video talk, and I’ve listened to some useful rooms in Clubhouse about TikTok and using video to stay in the algorithm’s good graces on other platforms. Whether or not I’ll try video remains to be seen. It’s not only putting my pretty big nose face in front of a camera, it’s also learning the platform you’re going to post on, and if need be, learning editing software (internal or external) to make your videos look like you know what you’re doing.

I’m not on TikTok, and I get annoyed with people who post their videos other places. I know it’s a timesaver to repurpose your content, but I’ve complained for years about people posting the same content everywhere. There’s no point in me following you on IG, Twitter, FB, and anywhere else you are if you’re going to post the same stuff–practically at the same time. I might as well follow you one place and open my time up for other things. I’ve muted accounts that do that, and I’m sure others do it too. Videos can be shared a lot of places, and I have no idea how useful it is to share your TikTok video on YouTube, FB, and Instagram. If you’re going to go viral (which sounds like a goal for most people) it would make more sense to let/encourage OTHERS share your video other places otherwise you just look spammy. I’ve seen Dea Poirier’s tweets lots of places, and not because she puts them there. She’s had viral tweets of her own and not once that I’ve seen is because she’s shared on every platform she can find. The true test of popularity is when others start to share your content.

This is one of Dea’s tweets I saw EVERYWHERE on FB after she tweeted it. In fact, it took me five seconds to find it searching murder recipe meme.

Anyway, I believe it’s better to find one or two platforms you enjoy (for me that would be this blog and Twitter) and focus your time and attention there instead of spreading yourself thin and offering mediocre content because your book is under deadline and you’re pressed for time. Maybe I gravitate toward my blog and Twitter because there isn’t much call for video on these platforms. I was talking with a friend the other day, and I told her I don’t like IG because of the toll it takes on my hands holding my phone. Holding my phone aggravates my carpal tunnel. I like things I can do on my computer and while I can post on IG on my laptop, I feel like I’m missing the point of the platform when I do that. You’re supposed to be experiencing the world and sharing those experiences with others–something I’m not very good at because when I’m out and about, besides taking a picture a drink or two when I’m with my sister, I try to stay off my phone.

I’m not good on social media–my Twitter engagement is abysmal, I haven’t posted to my FB author page in months, and on my personal FB page all I share are photos of raccoons. I don’t have much use for social media. I think I come across as prickly and hard to get to know. That’s me in real life as well. I’m a loner at heart and it takes a long time for me to warm up to someone. (Though the friends I have made on Twitter I’ve had since I joined in 2013.) It’s not an ideal way to be if you’re hoping to connect with thousands of readers, and I am trying to put myself out there more in my romance group and asking for feedback on my covers and blurbs. I’m also terrible at taking a hint. I have a few people on Twitter who RT everything, or like all my Tweets, and I never reciprocate. They want to interact because they like my content, and I need to be more mindful of the people who WANT to talk to me.

If you’re looking to get started in video, these tips I’ve gathered might be of use to you, too:

Look at what other people are doing. If you’re a romance writer, look at what other romance authors are doing. Study their viral videos. What made them pop? The music they chose? A new book they’re talking about? We don’t need to copy others, but pick up tips from other authors who are killing it. We do this with covers, with blurbs, even POV (switching from 3rd person to 1st) and we can learn from our peers in other ways, too.

Choose who you’re going to be. If you’re going to film yourself without makeup or your hair done, be okay with that, make your peace with it, and embrace it. I don’t know how beneficial it would be to look like a beauty queen for the first six months while you build and audience then all of a sudden “be yourself.” Be yourself from the start and then you can’t fall off that path.

Figure out what your platform is. Romance is easy–hunky cinnamon roll guys, swoony love stories. I’ve never been good with posting about romance, when it should be my number one go-to for any post. I should read it as much as I write it, and I should embrace all my book boyfriends–the ones I create and the ones I love to read about. How I would get that into videos that promote me as a romance author, I have no idea. I’ve kind of turned into a billionaire romance author, and if Jamie Dornan wants to come over and make out with me while I film it for TikTok, that would probably be a good start. He’s married though, so I doubt his wife would be on board.

Focus on one. If you want to do TikTok, make it a primary goal to build your platform there. Like any social media app, it takes interaction for some algorithm love, and not just by your fans. You have to comment, you have to reply to comments. That takes time and it will be easier to find the time if you just have one platform you need to worry about. If you already have a following on Instagram and want to start posting video there, then do that. But no matter where you post a video, remember it’s the books that are the most important. You don’t have anything to market if you’re not writing.

Look at your genre and where your audience is. TikTok feels younger, but is it? I don’t know. If you’re running Facebook Ads and they work for you, can you say your audience is older? A quick Google search says the average age of a Facebook user is 40 years old. Does that mean your audience is older? Maybe they aren’t on TikTok. If you write Young Adult, it might be a place to consider. If you’re writing “seasoned’ romance and your target audience is a divorced woman in her mid-fifties, it might not be the best place for you to spend your time. Doing some market research and figuring out where your audience is on social media will at least keep you from wasting time on a platform where your readers aren’t hanging out. Romance readers seem to be everywhere, which makes it hard for a romance author not to (want to be) be everywhere, too, but I can look up the top ten billionaire romance authors and if they aren’t on TikTok, that takes some of the pressure off.

Stay out of the author/writer community. For most authors, Twitter doesn’t sell books because we’re so deep into the #writingcommunity we can’t see straight. Unless you’re happy with a handful of sales for the lifespan of your book, other authors are not your readers. This is why Craig Martelle says it over and over again in the 20booksto50k group, it’s why in most FB author groups there is no self promo. Because the other members are not your readers. It’s going to be the same with TikTok and Instagram. Don’t tell other authors in your groups to follow you there, because your account will be following authors, and other authors will be following you. It’s really difficult to find that line in the sand and stay on the right side. Especially since we’re supposed to read in our genre, and I like to promote the romance books I’ve enjoyed. It will take more time to build a fanbase made up of readers, but it will be worth it in the end.


I don’t have many resources for this blog post. BookTok is still new and you will probably get the most out of joining the TikTok for Authors Facebook group. Clubhouse is now open to everyone (though I have 10 invites if you want to be personally invited into the app–DM me on Twitter), and there is a TikTok for Authors Club on there, too. You can join and listen in on conversations where they discuss what is working for them, and after a bit you might have a tip to share!

Search for the room in the app!

The last resource I have is a book I read a while ago when I was looking into getting video. Amy Schmittauer’s book, Vlog Like a Boss: How to Kill It Online with Video Blogging, has a lot of great advice when it comes to vlogging and those tips can help you at least feel comfortable in front of the camera.

Image taken from Amazon.

Getting comfortable and understanding your goals and the content you want to provide is half the battle when it comes to using video to promote your books. Consistency will help, and if you enjoy what you’re doing, that will come out in your videos too. I don’t know if I’ll ever get into video. It’s difficult not to jump into the next big thing when you want to market your books and feel like sales have stalled, but the one thing I can count on is writing the next book which is where you can always find me, no matter what kind of hot new platform comes along. Good luck!


I’ve been struggling with content for this blog for a little while–maybe that’s a good thing as it means the indie community is quiet. Whatever the reason, I’ve decided to still post four times a month, but my more informational blog posts on the first and third Monday of every month, and now that I’m back into publishing, a personal update on the second and fourth Thursday of every month. I think that will still provide my subscribers with the content they find helpful but it will take some of the pressure off me to keep my blog posts relevant. I still very much enjoy this blog and don’t plan to stop blogging, and who knows . . . maybe things will pick up once the summer is over and there will be more things to talk about again. Thanks for understanding!

Monday Musings: Is Publishing Your Book like Letting a Bird Fly Free?

Happy Monday! This week is off to a great start! I finished my book yesterday, all 97,000 words of her. I know that will change in edits, and I’ll jump right into the first read through today! My characters have changed a little from the beginning to the end, and I want to clean up the discrepancies while they’re fresh in my head. After that I’ll let it sit, and go to work on the ugly duckling trope I got back from my beta reader/editor a couple weeks ago. While I jump into those edits I’ll get my MailerLite newsletter stuff up and going. It might take a couple of days to figure things out, but as Andrea Pearson says on the 6 Figure Author Podcast, once I take the time, I never have to do it again. Will I jump into a new book? Guys, I have 11 books on my laptop right now–all in various states of editing–from nearly-ready-to-publish to just-finished-yesterday. They include a six-book series I wrote last year during COVID, three standalones, and two books that will belong to another six-book series. Needless to say, all the standalones I’ve written, I’ve written with the intention of using one as a reader magnet, otherwise I never would have taken a break with the second series I’d started. But I NEED to start publishing these, so I’m going to try really really hard not to start writing another book, at least for a little while.


Taken from Jane’s website.

What else has been going on? There are a lot of webinars coming up in the following weeks, and one I’m really excited about is one hosted by Jane Friedman and Elizabeth Sims on writing dialogue. I love craft classes just as much as I love marketing classes and I’m looking forward to it. If you want to check it out, look here.


I came across this opinion the other day, and it kind of flummoxed me that a) someone could feel this way and 2) no one told her there are things you can do for your book and your business that won’t make you feel like you pressed publish and then walked away.

I’m an indie publisher, and never once have I felt like when I published a book it was like opening a bird’s cage and letting the little bird fly away, never to be seen again. Though I suppose that’s how it can feel to some authors when their book sinks in the charts and they don’t know what to do about it. My books may not be successful, and that’s my fault and my fault alone. Today I tweeted that you can learn just a good of a lesson from making a mistake as you can from making a choice that will bring you success. I know why my books aren’t doing well, and that’s why I’m starting a pen name and hoping to apply what I’ve learned these past five years into another five that are more successful.

What can this person do to make sure that when/if she ever self-publishes her book, it won’t feel like she’s letting a bird fly out her window? Here’s what I would tell her, and this is what I plan to do too.

Make sure your cover/blurb/title convey the genre you’ve written in, and make sure your story follows the genre guidelines that readers will expect when they pick up your book. This is more than just “writing to market.” If your book hits it out of the park with genre/plot/characters, readers of that genre will recommend your book to other readers. It all starts with the story and nothing else will get you word of mouth than a compelling story and characters your readers will care about.

Start a newsletter and put the link for sign ups in the back of your book. This was a big fail for me, and who knows where my career would be right now if I had started it years ago. Even if I had decided to go in an opposite direction, I could have asked my readers if they wanted to follow me in the new direction. Some may have, some might not have, but it’s better than starting at zero like I am right now.

Write the next book. Nothing sells your book like writing the next book. Don’t take a break (unless your burnt out, then take a vacation and celebrate all your hard work) and jump right into writing the next book, or if you’re like me and you’re stockpiling, get the next book ready to publish. I have found that rapid releasing doesn’t do much if you don’t already have readers hungry for your books. Until I find a fanbase, I probably won’t rapid release anymore. But writing the next book, or getting the next book ready, will keep your mind off your launch and it’s a much better use of your time than refreshing your sales dashboard every ten minutes.

Run promotions. I understand if you’re traditionally published this may not be something you can do or even something you’ll want to pay for with your own money (though rumor has it this is what your advance is for). You’ve given control to your publisher and what they will pay for is anyone’s guess. But if you’re an indie author, you can mark your book down to .99 or offer free days and buy promotion slots through Written Word Media like BargainBooksy or Freebooksy, or other promotional sites like Robin Reads and Ereader News Today. You can “stack” them (booking them at the same time) for a strong launch, or you can space them out and keep sales steady. Whatever you plan to do, booking promo sites is nothing like letting that bird go.

Learn ads. Even if you don’t have a lot of money, you can run low-budget, low-cost per click ads. While I don’t plan to write more 3rd person past contemporary romance anytime soon, I still run low-budget ads to my books. Without those ads I would sell nothing. Nothing. The two or three books I sell a day because of those ads are more than some authors sell in weeks because they don’t want to take a small risk to see what those ads can do for their book(s). If you’re confident in your cover/blurb/title/story, your ad spend will not be a waste.

Just to show you that I’m not spending a ton of money on ads here are my stats for June (as of the 23rd): I have ten ads going, a couple for each standalone and the one Amazon approved for His Frozen Heart. (That was a fluke and anytime I’ve tried to create more they always suspend them because of the cover.)

To date my royalties are:

I’ve made 7 dollars this month, but that’s 7 dollars more than I would have without ads and I’m finding readers. Maybe they’ll leave a review. Maybe they’ll tell a friend. Maybe the paperbacks I sold on the 21st will be passed around and a lot of people will read them. I could run more ads and I should refresh my ads with new keywords, but being that I won’t have a new title out under that name, I’ll just leave my ads how they are. That being said, if you’re actively promoting and writing, there’s no reason why you can’t learn an ad platofrm and see what happens. There are a lot of free resources out there and it won’t break the bank to do some testing. You never know. Your book could take off and your royalties will far exceed the cost of the ads. Which is the main goal anyway.

I don’t understand the mentality that once you publish your book is out of your hands. There are all sorts of things you can do to bring readers in. They may cost a little money, and some ideas, like starting a newsletter is a time investment as well. It’s why I’ve put off doing certain things–because the writing is always the fun part to me, and doing anything else is like going to the dentist. It’s a time suck but necessary evil.


Thank you for all the kind feedback regarding the Canva paperback wrap post I did last week. So many people found it helpful! If you know someone who could use the information, pass it along! I love to help!

I think that is all I’m going to post about for now. My carpal tunnel has flared up a bit, so a writing break will be welcome. I haven’t been sleeping well, either. Let’s say say three cats are two cats too many, but they are part of the family so there’s nothing I can do but take naps when I can.

I hope you all have a wonderful Monday, and let me know how you’re doing!

Until next time!

Thursday Thoughts, Clubhouse, and Time to Think.

It seems all anyone can talk about these days is Clubhouse, and I was lucky enough to be invited into the app exclusive for iPhone users (thanks Aidy!). If you haven’t heard of Clubhouse, it’s an app where you can drop in on any room of your choosing and be a fly on the wall. I’m a part of a couple of indie writing rooms and a publishing room. One of the rooms, or I guess “club”, is hosted by my Level Up Romance Group on Facebook. There I get to listen to the speakers “on stage” chat about whatever topic they’ve decided on (today it was Kindle’s new platform Vella, but that’s a different blog post). It’s not scripted, not like a podcast where the interviewer answers questions previously given to them by the hosts. It’s fashioned as more of a chat/discussion, or if you’ve ever been to a conference (not just a writing conference but any professional conference) I liken it to dropping into a breakout session and listening in. If you don’t get anything out of it, or you need to attend a different session, you can slip out the door, or in the app’s case, you can press on “leave quietly” and leave the room.

I don’t know all the ins and outs of this app–I’ve never spoken and haven’t been invited to. (My area of expertise is limited and I’m not making any money selling books so I doubt an invitation will be forthcoming in the near future.) I’m still learning how to move about the app (or hallways), and the first time I attended a room, I was scared to blow my nose because I wasn’t sure if I was muted or not. (Unless you’re invited to speak, you are, but it’s up to you to unmute yourself when it’s your turn to contribute.)

As you can imagine, there is a lot of information passed along these casual chats and it feeds right into my Fear Of Missing Out.

I present myself as a pretty stable individual mental-health wise, and for the most part, I am. But when it comes to the indie publishing industry and all the information out there, I have a desperate fear of missing out on the NEXT NEW THING. How are authors making money, what are they doing, what are they trying? I can get a bit obsessive when it comes to gathering information, and it’s only been in the past six months or so where I’ve tried, consciously tried, to loosen the reins and dump some Facebook groups. I don’t listen to nearly as many podcasts as I used to, either. I haven’t listened to Joanna Penn for quite some time, and it’s been while since I listened to the Wish I’d Known Then podcast hosted by Jami Albright and Sara Rosett, though that one should be at the top of my list since they both write romance and interview romance authors on the regular. I don’t listen to The Sell More Books Show since Jim Kukral left. I don’t care for the new format (no offense, Bryan!) and I don’t click with H. Claire Taylor, Bryan’s new cohost. The only podcast that I listen to every week is the 6 Figure Author podcast. I like Lindsay, Jo, and Andrea, though if it’s just the three of them talking, sometimes their information can get a bit repetitive, and I’m not always interested in their guests, though they are more business-minded than some podcasts I’ve listened to about publishing (recently they interviewed Joe Solari).

The reason why I stopped listening to so many podcasts is because if I listened to as many as I think I needed I wanted, or as many as are available, my mind would not rest. I need the time unplugged to think about my books. I need the time to mull over my plots, what my characters are doing, where they’re going, and how they’re going to get there. If I constantly have a voice yipping in my ear, my brain can’t wander, I can’t brainstorm, and my books will never get done.

There isn’t only one way to write a book, but this is my way. It helps me keep writer’s block at bay. There is no quicker way for me to shut down than if I sit at my computer and I don’t know what I need to write during that session. I call myself a planster, and I plot as I go along, and for me, that does mean knowing what I need to write that day even if I don’t know what I need tomorrow.

This applies to blog posts too. I thought a lot about what I wanted to say on the drive home from dropping my daughter off at school. I never would have had that time if I would have been listening to a Clubhouse meeting or a podcast. Sometimes even music takes away the space in my brain, and in the past I’ve been able to write with music in the background, but I’m moving away from that and writing in silence more and more.

So, enter Clubhouse and my need to know everything. So far the app is new, and there aren’t many rooms you can join, which is a good thing for me. To add to the urgency, rooms aren’t recorded. Either you can join and listen at that moment or you can’t. At least with a podcast, webinar (most offer replays though you can’t join in with a live Q & A session), or even a YouTube video, you can listen at your leisure. While Clubhouse could be a fabulous resource for authors down the road (especially once they are out of beta and you don’t need an invite to join) FOMO is real for a lot of people, and it will be interesting to see how others handle their time.

I don’t know everyone who is on stage most of the time, I know a few of the authors who speak, and they are all full-time authors. I mean, if you’re making ten grand a month on your books, I guess you can feel like you can make time to listen and join the rooms. I need all of my writing time still, because I work full time, have three cats (one of which is always needing something) two kids, and a social life. I need time to shut my brain off or my books won’t get written.

Time to think about your stories and blog posts and other content you share on social media is important, and I need to remind myself constantly that I don’t need to know everything. I like knowing what’s going on in the industry, especially romance. I probably wouldn’t have started writing in first person present had I not been keeping my ear to the ground. I wouldn’t have gone with MailerLite if it wasn’t the most recommended newsletter aggregator. Chances are if I wasn’t paying attention to the indie news in general, I wouldn’t have known to ask for a Clubhouse invite in the first place.

But I have to make sure I have space in my brain for books–which is doubly difficult if you’re already worried about something going on in your life. For me, it’s my health, but I’m slowly getting back to normal there, and eventually that space can be taken up with something else–hopefully nothing quite so serious. The next time I need an oil change, maybe, or when I need to make an appointment for a hair trim. It’s emotionally exhausting worrying about something, and when you can find quiet, it’s best to take it instead of cuing up a podcast or joining a room on Clubhouse.

It’s all about finding that elusive balance.

And that’s always easier said than done.

All stock photos supplied by Canva Pro.

Thursday Updates: Indie Publishing’s Reputation, and more.

Lately, I feel like I don’t have time to get anything done. I’ve been doing a lot of vet stuff for my cat–she ended up going to the animal ER because the antibiotics she was on a couple weeks ago didn’t work. She’ll need to be on special food for the rest of her life and that is going to be a long, hard road (especially since she’s only three years old). She’s on pain medication now and another round of antibiotics, but time will only tell if the special diet will take care of her bladder issues. It’s been a little time-consuming, and I haven’t gotten much done on my next project as I’d like.

Here’s a picture of her sleeping after a dose of pain medication. She matches our couch almost perfectly.


In other news, I did start a new project, and I chose the “fake fiancee” trope. He needs a fake fiancee to win a bet, and we’ll see what happens. I’m 10k into it. I wanted to try a fresh take on the trope and tried to think outside the box. I didn’t want my hero to need a fiancee to inherit a boat-load of money, or to appease a dying parent. A bet may not be that original, but with his backstory, and why my heroine needs the cash he’ll pay her, I’m hoping this story will be something new that readers will enjoy.

I’m still not sure if this will be the cover for my ugly duckling romance–I need to work shop it in a covers group on FB and see what people think. I like it, though it’s not exactly what’s out there right now. (Mostly a single guy in a suit looking ticked off with a bold font.) I’ve shown it off before on the blog, but this time I’ve zoomed in on the couple a little more. I love the font, but maybe going with something more easily read will be the end result. Or I could be trolling Deposit Photos and find a completely different couple. Who knows?

While I’m doing that, I sent it to my (paid) beta reader, and she’s going to do her thing. I’ll format it myself in Canva, and I still need to learn MailerLite. I know, I know.

If you want a list of fake relationship books, BookBub put one together, and you can find it here.


I finished reading another billionaire romance the other day, and I have noticed some things that bother me while I’ve been reading through the top 100 on Amazon. For one thing, the characters are really young, and I touched on that subject in a previous blog post. In the book I finished reading, the hero was 28 and the heroine was 21. The book takes place over the time span of a year and a half, which makes the heroine roughly 23 by the end of the book, and at the end, she’s having a baby. I don’t know about you, but at twenty-three, I wasn’t thinking about babies, and the end of the book felt false to me. A happily ever after doesn’t always have to include children. In fact, because of their histories, some of my couples have agreed not to have children, even though they are old enough to want them and afford them. I’ve been guilty of giving my couples pregnancies–she ends up pregnant at the end of The Years Between Us and All of Nothing. There is a lot of baby talk among my characters in my Rocky Point Wedding series, but for the most part, they are agreeing they don’t want (biological) children. I’m not saying couples who want kids at the end of romance books are not to my liking, but when the characters are that young, I’m almost wincing with dismay. Live a little first, figure out who you are as a couple without kids. Sound advice, even in real life. This is only an opinion, but if an author wants their characters to start a family right away, it would be simple to age them up to an appropriate age for that.

My characters fall between 35-45 years of age, for the most part. In The Years Between Us, she was younger, only because the trope was younger woman/older man. The first person present series I finished that I’ve been sitting on for the past few months, they are younger, but they don’t talk about babies. It’s been a bit of resting for me with that story, but if I remember correctly, they don’t talk about babies at all. I like babies, in real life, and in books, but I think it helps the relatability and realistic factors if the characters are actually old enough to want to have them. What do you think?


Just one last thing I’m going to touch on in this blog post. I was on Twitter the other day and came upon this Wall Street Journal article: An Epidemic of Memoir-Writing. The lockdowns have spread of virus of non-memorable life stories, by Peter Funt. It wasn’t that this is ground-breaking news. Even in the fiction community, output of authors rose exponentially during the pandemic and saturated indie publishing. But what I found interesting was this grab from the article: “Andy Ross, an Oakland, Calif., agent, says, ‘I get multiple proposals for memoirs every day of the year, including Christmas. Most of the stuff is terrible, so it ends up with Kindle.'”

Guys, we’re never going to get past the stigma of indie publishing if we don’t start putting some effort into the things we publish. Indie publishing will always look like a last resort for people who don’t take the time to polish what they have before publishing. This is really disheartening to read because most authors I know do put 110% of effort into everything they publish. Writing is hard, and you can’t do it alone. You need critique partners, beta readers, editors. You have be willing to ask for and process feedback, whether it’s negative or positive.

If you want to learn more about writing a memoir, you can look here. Reedsy just happened to pop something into my email today and I’ll share it with you: What is a Memoir? True Life Stories, Minus the Boring Parts.

That’s all I have for today! Enjoy the rest of your week, and have a wonderful weekend!

Reedsy’s Savannah Cordova: How to Ensure Your Romance Sequel Exceeds Expectations

I’d like to welcome Savannah Cordova from Reedsy to my blog today! I was so excited when she reached out to me and asked if I would be interested in hosting a guest blog post. Of course I said yes! I love Reedsy and all they have to offer indie authors. If you like this post and are interested in others like it, Reedsy hosts its own blog, and you can find it here. Thanks for stopping by today!


How to Ensure Your Romance Sequel Exceeds Expectations
by Savannah Cordova

Having enough acclaim to write a sequel to your book is every writer’s dream — but that doesn’t mean the process comes as easily as the butterflies when you get a crush. There are plenty of critically panned sequels out there, and the pressure can be nerve-wracking: you’re stressed about both living up to the first novel and coming up with something fresh and original.

The best romance novel sequels build on the success of their debuts, while also introducing new concepts, characters, and plot lines — which means that some beloved elements of the first novel might end up on the cutting room floor. A lot to juggle, right? Read on if you’re a romance author in need of some help; here are five tips to help your sequel shine.

1. Identify what your fans loved and focus on it
A great love story is a surefire way for a book to attract a following and take on a life beyond itself. With investment into a fictive world, and the growth of a fandom, come expectations. Expectations that need to be met or, dare I say, exceeded.

To do this successfully, it’s important to analyze what really made your first love story sing. Were people inspired by your fresh twist on that popular romance trope? Was the main love interest setting readers’ hearts aflutter? Did people enjoy the relatability of a certain character’s struggle to accept love? A stellar first romance novel normally has something special to distinguish it from other releases (if you’re feeling brave, reviews of your book might help you on this front). Zero in on this aspect and do your best to tease it out in the sequel.

That said, you shouldn’t be completely cowed by what you think your fans want — it’s your story, after all! Don’t be afraid to challenge their expectations and take the plot in unanticipated directions. It’s even advisable to drop some characters and subplots if they no longer serve a purpose. “Out with the old, in with the new,” as the old adage goes.

2. Introduce new plot threads
Writing a sequel doesn’t always mean picking up where you left off — this can fall into the trap of predictability and boring linearity. You may need to resolve cliffhangers left in your first book, but you should also take the opportunity to explore uncharted waters!

Many romance authors change the who of the story in their sequels (focusing on a new set of protagonists, often secondary characters of the previous book), but keep in mind that you might be better off simply changing the where and when. Great material can be found in illustrating your amorous protagonists adapting to unfamiliar settings and different life challenges, and can allow you to “test” the strength of their romantic relationship.

Another idea is to throw up some roadblocks that will put your characters through their paces, revitalize your narrative, and make space for character development. For example, in Bridget Jones: The Edge of Reason, Bridget diverges from the original setting of London and, after a mishap on a vacation in Thailand, ends up in jail — definitely not what she (or readers!) were expecting. However, we learn about Bridget’s resilience, and this scene change also sets the stage for her two suitors to fight over her, in that iconic fountain fight scene.

3. Don’t hesitate to change the stakes
Beware of giving your readers another helping of the exact same dish. It’s fairly easy to change the more episodic events of a story, but what will really give your story fresh dynamism is changing your protagonist’s priorities or stakes. Better yet, doing this without betraying any key qualities of your characters, their principles, or the overall tone will mean the key change won’t seem gratuitous or excessive to the point of unbelievability.

Let’s take Jojo Moyes’ Me Before You trilogy as an example. In the second book, following the death of her lover Will, Louisa is dealing with her heartbreak and trying to move on as best she can. After an accident, she ends up in a church basement with the members of the Moving On support group.

So what’s changed? For one, in grief, she’s a more world-wise, introspective character. She’s also adapting to a new social setting, where she is introduced to handsome and charming fireman, Sam — you can probably see where this is going. The stakes have been altered because of the events that have occurred. She’s recovering from an accident and therefore vulnerable, which no doubt factors into the risks she will take if she is to fall in love again.

4. Develop your characters in interesting ways
You may think you know a character, and then they respond to a situation in a way you never would have anticipated. Surprise is the essence of any great drama, right? Though introductory beats are usually where a good chunk of character information is found, any good novel will treat character development as a continuous process. To do so will give you room to interrogate and deconstruct your characters — and subvert expectations.

Though character development has been touched upon in point #2, consider also how you might want to accentuate a feature (or flaw) of a character that was not touched upon in your first story. This might come naturally if the character has aged, as well as with the general forward-thrust of your plot. Perhaps a softer, more sensitive side to a character is revealed when they become a parent — or a more daring, combative facet of another character comes to the fore when their relationship is threatened by a third party. The list is endless!

5. Expand on the backstory
Even as you’re in the process of driving your plot forward, why not throw in a bit of time traveling via flashbacks? There is more incentive to do this if you’re penning a sequel to the first part of a book that did well — your fans will be invested in your characters and hankering for juicy details on their backstories.

Moreover, elaborating on a character’s origins will give color to their actions, reactions, and decision-making in the present day. For example, in the Bridgerton books and Netflix series, we learn that the Duke of Hastings lost his mother at a young age and had a terrible relationship with his father. From this, we are better equipped to understand his reluctance to marry Daphne Bridgerton — the Duke has trust issues and feels unworthy of her love.

Throwing in some snapshots of life before the present day is often an effective way to understand characters’ psyches and how this factors into a romantic dynamic. In this instance, Daphne and the Duke’s love story is made even more powerful after we learn of the psychological hurdles the Duke has had to overcome to commit himself to their relationship.

And there you have it. Hopefully these ideas will aid your writing process and enhance the next act of your story, as it were. You might even have an entire series under your belt one day!


Thank you, Savannah! Reedsy offers a ton of writing/publishing/marketing resources for indie authors. Check out Ricardo Fayet’s free marketing book here. Reedsy also hosts their own YouTube channel, and you can find it here.

And my favorite part of Reedsy is their straight-to-inbox free courses! Check out all they have to offer here.

Thanks again, Savannah, and have a great week, everyone! Until next time!

Snobbery in the publishing industry.

In one of my Facebook groups I’ve since left, there was a gal, let’s call her Ella. She was a traditionally published romance author, but she said due to burnout, she hasn’t written for quite some time. I know how real burnout can be–especially in romance where publishing three to four books a year is the norm.

But throughout some discussions that I lurked in on, I realized one thing. Burnout hasn’t kept her from writing. Snobbery has.

You see, Ella stopped writing when her book deals dried up and she refused to indie-publish further books.

When I made this realization (and maybe it’s a realization she herself hasn’t come to) I sat back, stunned.

Of course, I don’t speak to Ella and her real reasons are all my conjecture at this point, but it’s worth talking about.

Snobbery in the publishing industry is real. There’s snobbery against indie publishing, there’s snobbery against romance in general, which makes Ella’s reasons for not writing anymore all that more laughable because she’s writing in a genre that is looked down upon more than any other genre on the planet. If we gave in to snobbery, there wouldn’t be romance (considered fluff by many) erotica, for sure, or most genre fiction. We wouldn’t have comic books (considered a low form of “reading” by some). We wouldn’t have audiobooks (listening is not reading!) and so much more.

Ella’s bitter because she blames indie-publishing for stealing her book deals and won’t contribute to a system she feels is beneath her. But we all know the traditional publishing industry is broken–the mid-list didn’t disappear overnight, and it’s no one’s fault but the big houses’ that indie authors stepped up and filled that gap.

But let’s say Ella has a point. What can she do?

*She could pivot. Being capable of adjusting is vital with any career choice. (I have an HR degree, and I shudder when I think about all they have gone through with COVID and work-from-home protocols. Not once in any of my HR classes did we talk about a pandemic.) She could switch from romance and write literary fiction. She could spend the next five years writing the next great American novel. She could then query, obtain her precious book deal, and watch her book sell a thousand copies, maybe win an award, if she’s lucky.

*She could write women’s fiction which seems to have a little more meat than straight-up romance and grab a book deal and hope to become the next Jennifer Weiner. Or she could write women’s fiction, swallow her pride, and build a following like other women’s fiction indie authors (see: Jane Davis and Jessie Newton), and hope to gain a “respectable” and “sophisticated” audience.

*She could keep writing what she loves and indie-publish because after all, there is no better marketing than writing the next book and her front list would sell her backlist (the books she’s most proud of, I guess. Shrug.).

So instead of letting bitterness about something she has no control over dictate how she writes, Ella does have choices. Instead she chooses to let snobbery and resentment win.

Maybe she’s tired. The system can be disheartening at times, and in this business, it’s important to understand your WHY. Why was Ella writing in the first place? For the glory of the book deal? The validation (good reviews?)? To reach readers who love to read romance? She can still reach readers indie-publishing. More, in fact because she’ll have complete control of her books. She can run ads, host giveaways, build a newsletter, and she’ll share less royalties than if she were still traditionally-published.

I’m not a snob, though sometimes I may sound like I am. I believe there is room for every genre, every story. My problem is I wish authors would take a little more pride in their work, and maybe in the end, that’s all Ella’s problem is too. Books that are unedited or poorly written because the author published before her skills were up to snuff. We’ve all read that one book that had potential but just wasn’t quite there. I mean, there’s snobbery and then just wanting to see a bit more quality in the industry. That’s nothing to feel bad about–as authors, we shouldn’t be asking readers to part with their money unless what you’re giving in return is a good, enjoyable read.

I feel sorry for Ella, that her snobbery, resentment and bitterness keeps her from doing something she loves. If I’ve learned anything about the industry in the last four years I’ve been writing and publishing is that anger and resentment have no place here.

A couple years ago, I heard something funny. When we talk about quality in the inde-publishing space a saying that you might often hear is, “Cream floats to the top.” Meaning, the best books will rise to the top despite what everyone is publishing. Then I heard something I hadn’t heard before, the rejoiner: “Yeah, and so does sh*t.” It made me laugh. You can say books like Fifty Shades of Grey and Twilight are the sh*tty books that have floated to the top, but it just goes to show that there is space in this industry for everyone.

I hope Ella finds hers.


Another article about the midlist from The Guardian: ‘There’s no safety net’: the plight of the midlist author

If you’re interested in hearing an interview with Jane Davis, Joanna Penn interviewed her a little while ago, and you can listen to it here:

Author Interview: Women’s Fiction author Brickley Jules

I’d like to welcome Brickley Jules to the blog today. I’ve known Brickley for years, and it’s one of those friendships where I can’t remember where we met (probably Twitter) because she’s been a friend since I started writing. She has a new release coming out that I was happy to edit for her last year. With so little time, every launch is a victory, and I’m happy to be a part of her launch and the rebranding of her series. I asked Brickley a few questions about writing and publishing around such a busy schedule. Thanks for tuning in!


You published Her Unexpected Life in 2016. How has indie publishing changed since then? Anything stand out to you as better?  Worse?

The two publishing entities [CreateSpace and KDP] I used in the past have combined meaning I only have one place to go to get my work out to the public which is easier. But I’m a creature of habit so I’m not as fond of the changes as others might be.

More books are published than ever before. Can you share what you plan to do in terms of marketing after your launches?

I plan to do some more research on marketing to stay up to date and I’m going to utilize every free source of marketing I can. 

Facebook for example has many different free options like Facebook Live, Groups, Author Pages, Cover pictures and videos, and Events. These can be used together to do Release Parties and Anniversary Release Parties etc.

Twitter, Instagram, Pinterest, Goodreads, Google, and several other social media outlets can be utilized to get the word out for free about my releases without costing a thing.

I also intend on using my WordPress Blog to post about my novels.

If you could go back to 2016 and tell yourself one thing that you know now, what would it be?

If you get burnt out writing, editing, or after your computer crashes step away for a bit but don’t completely quit. Don’t allow yourself to make and use excuses to justify not working on your book or educating yourself on your craft. Take a break, pick up a friend’s novel, and do some relaxing studying.

Brickley Jules is a pen name. Do you have any tips for an author thinking about publishing using one? How did you choose yours?

Brickley Jules to me has a science fiction feel and the original manuscript, Out of the Blue, I was intending on publishing, was a spicy mermaid romance but it has overall arc problems, plot holes, and needed a lot of work so I didn’t publish it. I had already done all the leg work though of establishing Brickley Jules on social media so instead of starting over with another pen name that fits my Women’s Fiction book, Her Unexpected Life, I stuck with Brickley. I do think Brickley Jules works with my erotic motorcycle romance, Vested in Her.

My advice would be to look at other works in your genre and see what vibe the names give off. Maybe do some research on the matter but ultimately you have the choice to use whatever name you want to.

A long time ago we were talking about publishing and how difficult it is when you don’t know what you don’t know. How have you gone about filling in those knowledge gaps? 

I have a great group of writer friends who have helped me fill in the gaps and lots of other great writers have published blog posts on their experiences along their writing journey I read those. Otherwise I’m a trial and error girl.

You have a family and work full time. How do you carve out writing time?

It’s hard to find extra time but recently I busted up my ankle and had eight weeks to work on finishing the revamping of the interior vibe of Her Unexpected Life and updating its cover.

I also took some time to work on something new for my readers. More to come on that later.

Normally I have to carry my laptop around in my mom taxi and work on my books while my daughters are at their practices.


Thanks for sharing your experiences, Brickley!

She recently revamped her book, Her Unexpected Life, and is publishing the next in series, Her Ordinary Life. You can find both of these and her erotic Motorcycle Romance, Vested in Her on all your favorite retailers!

Amazon

Facebook Author page

Goodreads

Instagram

Thanks for reading. Until next time!