Starting At Zero

Hello, and welcome to August! I hope you are staying safe, healthy, and sane. A lot of things are up in the air right now, but I did want to talk about one thing that’s been on my mind. I joined a Facebook Group for Amazon ads. Most of the members are holdovers from the Ad Profit Challenge that Bryan Cohen hosted last month. But I did notice a common theme.

Lots of us are starting at zero.

We all start at zero. Even Steven King started at zero, submitting stories through snail mail, hoping a magazine would publish his work. It’s a little hard to believe that huge writers like King and Nora Roberts, Neil Gaiman, and others started at a typewriter or computer, stared at a blank page, and started writing their books for no one but themselves.

These days starting at zero doesn’t seem so daunting. There are writing groups, publishing groups, publishing conferences, virtual conferences, Zoom rooms, Facebook rooms, and more. Writers have a million places to share links and drive traffic to their book, blog, or social media sites. But even if you have a hundred people starting from zero around you, you’re still in it yourself, and when you feel like you can’t make any traction, that journey seems very lonely.

What’s even worse is starting from zero means you’re probably making mistakes that you don’t know you’re making. Mistakes that could effect you and your business for years to come. Some things can be fixed like a bad cover, some might take longer, like re-editing a poorly written book. One of my biggest is no newsletter.

But there is a ton of information at your disposal, and David Gaughran has helped with that. In his new course, Staring From Zero, he talks you through what you need to do to get your book published, and published well so it sells. The course is free, and I’m half-way through it. It’s a great resource, even for those who have been around for a little while. Things change, and David provides information that’s relevant as of July 2020. I would sign up and watch the videos. He gives you two free ebooks also, and all you need is a little time to make your books better. He doesn’t even try to sell you anything!

I’m enjoying the course so far, and because of Bryan’s Amazon Ads Profit Challenge, I’ve done some of David’s suggestions already for some of my books. What I need to do is take a couple hours and do all the things so I can give my books the best chance of selling as I can.

If only selling your book were as easy as writing it!

Click on the photo for the website to get started! Tell me what you think

Photo taken from David’s Facebook Page

Adding subtitles to your ebook on Kindle Direct Publishing

A year or or two ago, indies started adding subtitles to their books. Not to say any subtitle that pertained to their book in a way we would think. Particularly in nonfiction like:

This isn’t an endorsement. I’ve never read this book before. Shown for example.

Something like that. You have to wonder what “well” means in this instance. He publishes beautifully put-together books? Or he’s making money? Or both? Not sure. But I am glad he’s not trying to sell fake advice. So many people are these days. (Cue laughter.)

If you think about it, a fiction novel doesn’t need a subtitle, especially when you publish on Amazon where they give you space for a series name and book number.

But indies started adding subtitles to their books, and I resisted for a long time. I thought it looked tacky and I always felt if you have a specific-to-genre cover, a good blurb, and the actual title of your book makes sense, a potential reader will know what your book is about.

“Oh you poor summer child!” you’re saying. And you’d be right!

Did you ever notice that if the majority starts something, it’s difficult, if not impossible, to make them stop?

Subtitles for fiction books aren’t going away and even though I don’t like the look of them, the consensus has turned into, if you can’t beat ’em, join ’em.

Some authors started doing it to improve the discoverability of their books, but adding a subtitle may not do as much as adding pertinent keywords to your books when you publish. What a subtitle does do is tells a potential reader what subgenre your book is in, or what tropes the book has inside.

Recently I added subtitles to some of my books like All of Nothing.

What I have also seen authors do as well is add if their book is a standalone–which is actually smart and something I could/should add, too, but then you run the risk of having a lot of gobbledy-gook at the top of your product page.

If we know anything about people, it’s that they are lazy and if they see a ton of words blaring at them, that could be a turn-off, too.

Long story short: I see the value in adding a subtitle to your book–just keep the adjectives to a minimum.

If I were looking for a mystery/thriller, should I buy the one that’s only enthralling, or is the totally enthralling book better? It has a stunning ending, but the one that’s slightly less enthralling is full of twists. It’s such a hard choice!

The subtitle can’t do the heavy-lifting of a well-written blurb, but when you’re writing in a genre that has plenty of tropes, it makes sense to use a subtitle to quickly indicate what’s inside your book.

It’s a bit wordy, and I wouldn’t want to add anymore to the subtitle. It’s also a holiday wedding romance, but HIS FROZEN HEART: A STEAMY, SMALL-TOWN HOLIDAY CONTEMPORARY ROMANCE seems a bit much. Besides, I don’t play up Christmas, don’t even play up the wedding, and I figured the small-town aspect of it holds the most weight in the plot. I do like that Amazon lets you add the word STEAMY to indicate that there’s going to be sex. I’ll never get a bad review from a reader who thought it was sweet or clean.

Whether you agree with something like this or not, and whether indies are to blame for this or not, this is an area where you don’t want to be left behind. We are training readers to expect the subtitle to reveal subgenre and tropes the book holds and if your doesn’t have it, you could be setting your book up for readers to pass by.

Not everyone is going to resist as strongly as I did at first, and some of you are probably heading to your KDP dashboard right now. But if you’re having second thoughts, maybe consider the fact that traditionally published books are starting to add subtitles too.

Lisa Jackson’s books are both riveting and heartbreaking. That’s good to know! (I’ve read some of her books, and they’re also a little wordy if you ask me.)

If you want to add a subtitle to your book, you can add it to your ebook only. To add it to your paperback you have to republish your book, so it’s not worth the time (or the expense if you buy your ISBNs.) I was able to add some subtitles to a few of my books without any hassle. I also assign ISBNs to my ebooks and that didn’t prevent me from doing this. If you happened to have protected your work that way and need to know. Keep in mind this is for KDP. I have no idea how you would add a subtitle if you fulfill your orders with IngramSpark and I don’t know if this craze has bled over into other platforms like Kobo and Nook. I don’t read on those platforms and I don’t publish there.

Please remember you publish changes and you’ll be locked out of that book for about 48 hours. It has been taking KDP a little longer to process requests than it has in the past.

How do you feel about subtitles? Are you going to add them to your books? Let me know!


Adding categories to your book

In Monday’s blog post I talked about relevancy and mentioned that the categories you put your book into when you publish should closely fit what’s inside your book as possible.

There are a lot of questions about categories, such as, is there a list to choose from and where do we find it?

Amazon hasn’t provided us a list of categories they offer their authors, but they do let you add categories to your book–up to ten. All you have to do is ask.

But how do we do that?

The first thing we need to do is find a book that is most like ours on Amazon. This can be a traditionally published book, or choose an indie who has been publishing for a while who knows what’s going on. Meaning, they have probably already done this process, and we’re just going to borrow their categories.

To show you, I’m going to do The Years Between Us. The categories that the book is in right now is what I chose when I published:

You can choose two, and I think I did choose Coming of Age Fiction and, well, let me look. It’s easy enough to remind yourself if you go into your Bookshelf on KDP and look at the ebook details.

Unfortunately, it made me save changes and republish, so if you plan on going in and doing any promotions or anything, don’t check on your categories until you’ve done what you need to do because while KDP publishes your “changes” they lock you out. Anyway, so you can see that Amazon stayed true to what I set when I first published, but those categories are not a complete representation of what that book is. The Years Between Us is an older man/younger woman novel, and I’m not sure if that’s actually a category, so we need to snoop around. I don’t think it is, but I do know that I can do better than the categories that book is in.

I’ll go to Amazon and search in the Kindle Store, Older Man/Younger Woman and see what comes up. It can be a naughty sub-genre, and mine isn’t dirty like that. So finding a comp book might take a little bit of time. We might need to click through a few books to find a close match.

I’m going to go with this book for the sake of this blog post, but once you know how to check a book’s categories, you can check as many books as you like and search for as many categories as you think will fit your book.

The cover doesn’t look that naughty, and it’s obviously an older man/younger woman romance. I haven’t read it, and never heard of Suzie before, but let’s see what categories she used for her book:

I can’t choose Billionaire Romance because The Years Between Us doesn’t follow that sub-genre, but this isn’t the only way we can see what categories this book is listed under. If you go to www.bklnk.com, you can use this website to insert the ASIN number for any book and we’ll hopefully see if there are more categories this book is in.

Click on Catfinder and enter the ASIN in the field provided.

After you click, Go Find! you’ll be presented with a list of categories that book is in on Amazon.

It doesn’t look like there are going to be any discoveries here, except I do see that it’s listed in Romantic Comedy. She may have asked for that category to be added. That’s not something I can use for my book because my book is all about drama and secrets.

Let’s try another book. After some hunting, I found Reckless Suit: A Hero Club Novel, by Alexia Chase.

You’ll remember The Years Between Us wasn’t even listed in contemporary romance, so that’s a category we can add right away. But looking at the categories for this book gives me a couple of ideas. City Life could be one, because the book does take place in a huge (albeit made up city), and I could add Women’s Romance Fiction. So there are three I could add. Contemporary Romance, City Life, and Women’s Romance.

If your book has a lot to do with families, you could probably add Family Life Fiction, but that might be more aimed at a women’s fiction book dealing with family issues. I would prefer to aim my book at readers who want more romance in their plots.

So now that we have the categories we want, how do we as Amazon to add those categories?

  1. Go to your KDP Dashboard and click on HELP in the top right menu next to Sign Out.
  2. Scroll to the bottom and click on Contact Us. That will be a yellow button on the bottom left of the page.
  3. Click on Amazon Product page and Expanded Distribution.

Then click on Update Amazon Categories.

There it will even give you a template you can fill out, and from here all you have to do is give them your book’s ISBN and ASIN numbers and the exact categories you borrowed from the books like yours.

Here is my list for The Years Between Us that I found from searching Amazon for books similar to mine, and using www.bklnk.com for the string of categories that Amazon requires you to include:

  1. Kindle Store » Kindle eBooks » Literature & Fiction » Contemporary Fiction » Contemporary Romance Fiction
  2. Kindle Store » Kindle eBooks » Literature & Fiction » Genre Fiction » City Life Fiction
  3. Kindle Store » Kindle eBooks » Literature & Fiction » Women’s Fiction » Women’s Romance Fiction
  4. Books » Books » Literature & Fiction » Genre Literature & Fiction » City Life Fiction
  5. Books » Books » Romance » Contemporary Romance

This is the exact text in the message I sent to Amazon through my KDP account:

Please add these categories to The Years Between Us in the .com store.

The ASIN number is: B07Q4143R1
and the ISBN number is: 978-0999677568

Categories to be added (list each category as a separate line item for all applicable titles)

  1. Kindle Store » Kindle eBooks » Literature & Fiction » Contemporary Fiction » Contemporary Romance Fiction
  2. Kindle Store » Kindle eBooks » Literature & Fiction » Genre Fiction » City Life Fiction
  3. Kindle Store » Kindle eBooks » Literature & Fiction » Women’s Fiction » Women’s Romance Fiction
  4. Books » Books » Literature & Fiction » Genre Literature & Fiction » City Life Fiction
  5. Books » Books » Romance » Contemporary Romance

Thank you for adding these to my book! Your time is very much appreciated! Stay safe and healthy. 🙂


I’m always polite, and I’ve never had a problem asking them to do something. It takes about a day to get a response, and if you give them the entire string in the categories you need added, they shouldn’t have a problem fulfilling your request. Unfortunately if you want to add your book’s categories to the other stores like Canada (.ca) or the UK (.co.uk) then you have to send separate messages. (This is per Bryan Cohen and what he teaches in his ads course. I have never added categories in the other stores.)

As with the relevancy post on Monday, you want to make sure you choose the most relevant categories for your book. The correct categories will only help Amazon sell your book by putting it in front of readers who most likely to want to read it.

I always give credit where credit is due, and I learned this tip doing the Amazon Ads Profit Challenge with Bryan Cohen. He’s going to leave the video up for a little bit, so if you want to watch him in action choosing categories for his book, you can check it out here. https://www.bestpageforward.net/july-2020-challenge-prep-work/ The talk about Categories starts about 25 minutes in, but the whole video is very useful! 🙂


Amazon got back to me before I published this post, and they added my categories without an issue:

Let me know if you’re going to add some categories, and what your thoughts are with adding the correct ones. I hope you found this useful! Until next time!


Buzzword: Relevancy

taken from Merriam-Webster.com

Every industry has their buzzwords. Some come and stick around forever, some go in the blink of an eye, some are adopted because they’re trendy, some because an industry leader comes out with a book or a TED talk and they introduce the word and everyone starts using it to sound cool.

If you’re clued in to the independent-publishing industry, you might have heard a new buzzword within those circles:

Relevancy

taken from Merriam-Webster.com

In a webinar with Mark Dawson and Janet Margot, Janet used the word several times while talking about Amazon Ads. This isn’t the webinar I’m referring to, as that replay has expired, but this is something similar with Janet, Mark, and Craig Martelle in a video they did for the 20booksto50k group.

Bryan Cohen also adopted the word in the new Amazon Ads profit challenge I’m participating in right now.

And David Gaughran, in an interview on the Six Figure Author podcast, bandied the word about as well.

Relevancy.

It’s a good word. I try to keep my blog posts on this writing/publishing/marketing blog relevant to the audience I’m cultivating. Not many of my readers would appreciate it if all of a sudden I started blogging about the benefits of going barefoot, or why I love living in the Midwest. One too many and my subscribers would start dropping off.

But why is the word suddenly everywhere and how does it pertain to our books?

It starts with the book itself — maybe before you begin to write it. The tropes should be relevant to your genre. The elements such as world building, magical systems, setting, and character arcs should be relevant. I love this quote by someone in one of my Facebook groups:

No one likes to hear genre advice. People write whatever they want without regard to where their book would be placed on a bookshelf because for us indies, there rarely is a real bookshelf for us in a bookstore. But as I take ads course after ads course, the lack of genre bites a lot of people in the butt. They can’t find relevant categories in which to place their books. After you’ve written it, published it, and thrown money at it, it’s a little late to realize that, yeah?

Book cover needs to be relevant to the genre. Such as in romance. As an example, if the couple has all their clothes on, that could indicate the book is sweet romance instead of steamy. If your couple is fully-clothed but they have more sex than bunnies, you run the risk of angering a lot of readers and that could come through in poor reviews.

When you publish and you enter the seven keywords into your metadata (you can use more than that, separate them with a semicolon), those need to be relevant so Amazon knows what your book is about and they can properly steer the right readers toward it. (Trust me, they want to sell your book just as much as you do.)

The categories you choose should be relevant to your book. That makes it easier is for readers when they search books they’re in the mood for. Some scammers will place their books in far-off categories because it takes only a couple of sales to reach bestseller status. If I were to place All of Nothing in say, a self-help category, or gardening, because Jax happens to buy Raven a plant, would that help sales? Possibly gardeners read romance, but placing a book in a category that’s not relevant will eventually do more harm than good, and could make Amazon mad at you.

If you do all that, your book will be relevant to the audience you want to read your book and your ads will be a lot more successful when you’re advertising to the right readers.

If the keywords (for Amazon) and target audience (for Facebook) you choose for ads are relevant, clicks will be cheaper and sales will be higher. If you don’t set up your ads so they are shown to the right readers, it’s like Coke showing ads to a diabetic. It wastes add dollars and wastes both parties’ time. The sugary beverage isn’t relevant to a person who can’t drink it.


This isn’t new information and I know plenty of writers buck the system, and that’s fine. I find it amusing when authors taking ad classes say their book can fit into several genres and they don’t know which categories to choose for their ads. Your book can’t be all things to all readers. The more you drill down who your reader is, the easier time you’ll have marketing your book.

Make a list of relevant comp authors. Those authors are your squad. Those books would sit next to yours at the bookstore. Their readers are your readers.

I have an AS degree in Human Resources, and HR professionals love buzzwords so it was fun for me to all of a sudden hear this word tossed around over and over again in the indie community. It’s a new way of saying what we already know:

What are your thoughts on relevancy? How have you made your book relevant to your genre? How can you fix it if you haven’t? Change your keywords in KDP? Swap out covers? Maybe add a subtitle? Make a list of comp authors and titles for ads?

Let me know!


Using the pandemic to sell books: a short discussion.

The Six Figure Authors podcast interviewed Alex Newton of K-lytics for their most recent podcast. I love Alex and his data. I’ve talked about him before on the blog. He scrapes Amazon and publishes his findings on genre trends for indies. He sells a lot of his studies, but he also gives out a lot of free information during his talks.

His talk on the podcast was about reading habits during COVID-19. Knowing what is selling is good for us indies because if we have books in those categories, we can amp up our ads, right?

A lot of people question the ethics of this practice. Taking advantage of the pandemic to sell books. But are we?

I think using an ad like this:

might be a little tasteless because while people are at home because they have to be, they might not be in the right mindset to settle in with a book. We can’t ignore the real issues of people on unemployment, or the people with anxiety who have to go to work and are worried that they’re going to bring home the virus to their loved ones.

On the other hand, you could argue that since people ARE staying home, that supplying the demand isn’t unethical, it’s just good business.

When the pandemic first started and we were ordered to shelter in place, a lot of my FB groups discussed this. Some authors even turned off their ads because they didn’t want to be viewed as taking advantage of the situation.

But the fact is, with people staying home, if they really are reading more ebooks because Barnes and Noble is closed, or Amazon wasn’t/isn’t prioritizing shipping on physical books, who is it going to hurt to keep your ads going? You aren’t raising your prices, you aren’t ripping people off, or trying to, anyway. Doing a promotion on a book in a genre that’s selling I feel is just good business sense.

Now, you might write in a genre that has fallen to the wayside and maybe you don’t feel that marketing your books would do much good right now, and you may be right. But you don’t necessarily have to blame the pandemic, either. All genres, subgenres, tropes, and trends have their day in the spotlight, pandemic or not, and those books might always take a little more push to make sales.

Anyway, I haven’t done anything to my ads outside of turning off the ones that were losing money. The pandemic doesn’t seem like it has done much to my marketing attempts. One of the best things I ever did was swap out my cover for The Years Between Us and that had nothing to do with the pandemic.

At any rate, if you want to watch Alex’s talk (and I recommend you watch it as he throws up a graph or two once in a while) you can watch it here and come to your own conclusions. For me, I’ve been too busy to put up more ads, trying to get through my backlist checklist and start on my first person books again. But it might be advantageous for me to do so.

Let me know your thoughts!

Thursday musings: What I’ve completed, what’s next, and a small pet peeve.

Brown Photo Independence Day Twitter Post

Happy Thursday! It’s a rainy day here and I thought the picture was apt. I’m not having as much fun as they are, but that’s okay. Rainy days are good for writing, or in this case, catching you up on all that I’ve been doing.

I’m going to start with a something that has been bothering me a lot in the past couple days. All the writing groups on Facebook can provide an endless stream of fodder for any blogger, and the other day I took particular offense to one post. I won’t mention the group because I don’t to get kicked out, and I don’t want to mention the poster because maybe she didn’t know what she was doing (though I’m sure she did). At any rate, she posted something to the effect of, “Whew! I wrote two books this month! Now it’s time to relax and celebrate!”

Of course she got the obligatory congratulations, and there were some people who were a little down, because, hey, that announcement really sounds like something good. Who doesn’t want to be able to write two books a month?

The problem is, and I’m sure you know where I’m going with this is, what really is a “book?” How many words is that? You know me and my big mouth and my nosiness couldn’t leave it be and I asked her how many words she’d managed to write in a month’s time.

You know what? She didn’t answer me. It could be that she missed it. It could be she never checked that post again, because the whole point was to a brag in the guise of, “If I can do it, you can do it, too!” Or it could be she didn’t want to admit that she wrote two novellas that were about 25,000 words a piece.

Even if she did do that, it’s an accomplishment and I don’t want to take that away from her. But I think it shows complete lack of courtesy for the writers and authors in that group who struggle just to write a couple thousand words a week. Be proud of yourself, share your victories, but come on, be honest about it too. You’ll get more appreciation that way.

Brown Photo Independence Day Twitter Post-2

This is why comparisonitis is a bad thing. You don’t know the real story. You don’t know what is really being accomplished. It could be she “wrote” 100,000 words–in dictation, and hired someone to transcribe it all. That sounds pretty cool, too, but not how the majority of us write. Be careful who you compare yourselves to. Get the real story, then mine their experiences for the real-life tips that can help you achieve your own level of success.


I took the feedback from comments on a different blog post, and I found a different photo for The Years Between Us. I think there were a few photographers who uploaded new stock photos on depositphotos.com because I had never seen this couple before, but they hit the nail on the head when it came to my characters.

After I changed out the cover and ordered a proof to make sure it looked good in print, too, I started running some ads using keywords from Publisher Rocket. The ads haven’t turned on yet, so I’m getting some impressions but not many. As I said in a previous blog post, a new cover, a fresh editing sweep, and a new blurb is the best I can do for this book. It could just be that I didn’t hit the mark, and it will never sell. That’s something I’m going to have to come to terms with, but at least I can say I gave this book my all.

Brown Photo Independence Day Twitter Post-3

I’m not going to write it off just yet. I can bid very low and continuously run ads to it, as impressions are free and running ads as long as they don’t cost you money without return never hurts. I’ll keep you posted.


I am using COVID-19 and the #stayathome order to still go back and get some messy housekeeping done.

Yesterday I went on IngramsSpark and uploaded new insides and uploaded new covers for some of my books. I have this thing where my books need to be the same everywhere, and even though dealing with IngramSpark can be a pain, and I did three out of six books. I’ll wait to make sure they go through then do the other three. They do not have the online previewer that KDP does, so you can upload your files, but you won’t know if they pass until someone from Ingram looks them over. At least with the KDP previewer you have an idea if the file is going to be approved, or if you see a mistake you can fix it before submitting. Ingram did make some changes to their website and it’s more user friendly, but it still doesn’t work the way I wish it did.

I did my standalones, next I’ll do my Tower City trilogy. When those are all uploaded and approved, I’ll publish my Rocky Point Wedding Series there. I haven’t done that yet, though I did not select expanded distribution on Amazon. I do like seeing my paperbacks other places even if they’re not selling.

Screen Shot 2020-05-13 at 12.36.22 PM

And please keep in mind for anyone who does not know, you have to be listed in the IngramSpark catalogue for someone to walk into Barnes and Noble and ask them to order your paperback. They will not purchase a book from Amazon. You may approach the manager of your local Barnes and Noble and see if they will carry your book on consignment and then bring in your author copies from Amazon, but you’ll look more professional if you say your book is available through the IngramSpark catalogue. It is a pain dealing with them, but they will list your paperback book on all the marketplaces. You do have to buy your own ISBN though. IngramSpark won’t take the free one Amazon gives you if you go that route.

Robin Cutler is the director of the indie side of Ingram, and she did a wonderful interview with Craig Martelle in the 20booksto50k group! Take a few minutes to give it a listen. There’s some really great advice there if you’re interested.


I wanted to add a little bonus content to my Tower City trilogy. After I edited the books again (took out some telling, smoothed out the writing) I wanted to add a little something to the boxed set. I intended to write a novelette, but it turned into a 29k novella. I’ve been writing that for the past few days (ten to be exact, ahem) and I’ll spend the weekend cleaning it up and putting together a new boxed set with extra novella. Then I’ll run some ads to it and see if I can’t get some page reads. I said in a previous blog post I didn’t think my books were worth selling, and I feel better now that I’ve given them a read through and corrected a few typos and small inconsistencies. I haven’t looked at those books since I published them, and going at them with a fresh eye was beneficial.


That is all the news I have to share–unless you want a quick update on my ads.

I lost 14 dollars for the month of April with a spend of $180.97 and royalties across all my books of $166.92.  I turned off my big spenders to see if my KU page reads would eat up the difference. Not so much, but I’ve operated in the red before. Obviously the main goal is making money, but at this point I’ll be happy to break even. It’s cool. Still learning, still playing. Going forward I won’t bid so much and hopefully lower cost per click.

I’m up for the month of May, with an ad spend so far of $41.16 and estimated royalties of $78.73. I only have two ads going right now for All of Nothing, still my biggest earner. I put up some fresh ones for The Years Between Us, but nothing to write home about yet, and Wherever He Goes is DOA. Not sure what I can do to revive that either. His Frozen Heart is going okay, and I’ll run a promo later after the last book in the series releases at the end of this month. As I said, it was an ill-timed release, so maybe a Christmas in July type thing. We’ll see.

I really will shut up now since I talked your ears off. I hope all of you are having productive days and weeks, as it seems this may not get back to normal until the fall, and maybe not even then. It’s hard to keep your head in the game, but every little bit helps!

Until next time!

end of blog post graphic

 

Scammers Gonna Scam

 

2020 indie publishing predictionsI’ve fallen a bit behind with the 2020 predictions published by Written Word Media at the beginning of this year. I try to always finish what I start and I wanted to at least end this series even if half the year has already gone by and maybe no one really cares what’s going on because we’re dealing with bigger things right now.

I’ve forgotten where we are when it comes to the numbering of this series, but we’ll keep going.

Another prediction that Written Word Media predicts is that scammers are going to become even more prevalent as the the industry grows.

There will always be scammers. From the big guys who ask $10,000 to publish your book to the jerk who charges $25 to use a free photo and slap some text on it to make a book cover, someone is always looking to take advantage of someone else.

This is the part of the in the industry that I despise. There isn’t a day that goes by when I’m not online getting bent out of shape about something. I’m a member of lots of groups on Facebook and every day there’s someone who posts, “My client asked for XYZ for their book and I don’t know how to do that.”

This bothers me on two levels: 1) these guys are charging for a service they don’t know how to provide. If you don’t know how to do something like hell you should be charging for it. And 2) they’re asking the group to do the work. You have the audacity to charge for a service you are not qualified to provide then you ask someone else for the answer.

A case in point: Lots of people have started a formatting service using Vellum. Fine. Whatever you want to do, but if you are going to charge for your time and “expertise” the least you could do is look up answers for yourself. I’m not the one getting paid to answer your questions.

Another thing I can’t stand is all the crappy book covers for sale. Buying a book cover from a shady designer will get you into trouble. If they steal artwork, or use photos not available for commercial use, or they use fonts not available for commercial use, that is all on you – your name is on that book.

There are scammers out there who have whole premade cover businesses made entirely on free images off Pexels, Unsplash, and Pixabay, put some text on it in Canva and sell it for $50 or $100 for paperback. Some of these people don’t know any better. They think anything online is fair game, but some just want to make a quick buck off a new indie author who is excited they wrote a book and want to publish it.

These guys are dangerous. Trusting them is stupid, and with a couple of hours of practice in Canva you can do for free what they are charging for.

Another place where scamming has become popular is editing. You need an editor to proof or edit your book and you have a ton of offers when you ask around on Twitter. A lot of people who edit charge way more than their experience allows, or they shouldn’t be editing at all.

There’s a guy on Twitter who wanted to edit for me, for a fee, and I’m glad I never took him up on it. He published a book and it’s complete trash. If you’re going to solicit at least put out some quality work on your own or you’re going to look like a complete ass–not to mention look like an asshole–charging for a service you have no business telling people you can provide.

At any rate, those are only my pet peeves. The predictions article is a bit more encompassing.

Don’t pay someone to publish your book. Watch out for “small presses” where it’s just a guy living in his mom’s basement eating Cheetos and charging you to upload your book into KDP.

Learn how to do things on your own. Or network and develop a couple friendships and add them to your publishing team. Always ask for a sample and/or reviews and testimonials from other authors. Be responsible or you’ll pay $500 for an edit and your book will come back with typos and a million other things wrong with it.

There are legitimate people out there. Take your time in luck. And seriously, if you aren’t happy with what you get as a finished product, say something. If you find out you’ve been scammed, maybe you can file a claim with PayPal if that’s how you paid or ask your bank for a stop payment.

You can contact Writer Beware if you feel you have been scammed. There are resources to take assist you in legal action, and perhaps add the person who scammed to a list so they can’t scam anyone else. This is a wonderful resource provided by SFWA and you can  look at it here. Also, you can, and should, look at the list before you hire someone and make sure some else hasn’t reported them.

Your books are your business and responsibility. Take care and be careful. On the same token, don’t charge for a service you don’t have the skill or expertise to provide.


The article didn’t go into this kind of scammer but they are out there. One type are the writers who take advantage of Kindle Unlimited. Scammers like Chance Carter, who used to bookstuff and offer prizes to readers who would review the most.

Or the authors who will put blank spaces between paragraphs (making their book “longer”) to up their page read. In fact, I just read the look inside of a book like that a couple days ago. Sometimes this is ignorance–authors don’t know how to properly format a book. Most times it’s

intentional, trying to scam Amazon out of page reads. And hurts us. Kindle Unlimited Authors are paid out of a giant fund, and if those funds go to authors who haven’t earned the page reads, then they are stealing our royalties.

Another type of author scammer is the kind that uses click farms to get page reads. It was rumored that the writing duo/trio Alexa Riley used click farms for page reads to catapult them to the top of the charts. That was what I had heard in a romance group I’m in on Facebook. Upon looking up an article to link to this post, it seems they were banned from Amazon for bookstuffing, but it could be they were also using click farms for page reads.

Another author said they were plagiarizing and using ghostwriters to publish their books faster. Whatever is true, and whatever is not, Amazon took their books down for violating terms of service and/or using their account illegally.

David Gaughran likes to keep track of these “black hat” authors as he calls them, but he doesn’t publicly denounce them. Lots of us want to know who they are so we can avoid them, not work with them, etc. But as he states, there does come a risk when pointing fingers and sometimes it’s best just not to say anything at all.

The point I’m trying to make is that scammers can be on both sides of publishing. Yes there are people who offer services and charge exorbitant prices for those services, when they do not have the skills required to offer any type of services at all. And then there are the authors who think they can make a quick buck or two scamming Amazon and Kindle Unlimited, and therefore, their fellow authors.

It’s too bad that an industry can be so riddled with people who would do anything to make a bit of cash. (And sometimes it’s a lot more than a bit. A top selling book on Amazon has the potential to make thousands of dollars a month.)

The one thing you can remember is that authors like Chance Carter and Alexa Riley, even Faleena Hopkins, do end up getting theirs. I’ve heard that Chance has tried to come back under different pen names such as Abby Weeks, and Amazon has blocked those as well. Alexa Riley may end up coming back too. She could already be out there writing books under a different pen name. It’s difficult keeping track of these authors when you are trying to build your own business.

Scams will continue to pop up as the article suggests. They aren’t going to go away.

As an author who requires services, be careful who you hire.

If you’re an author who needs to supplement their income by offering services, make sure you know what you’re doing and that you’re earning your fees ethically.

And for the love of God, don’t try to earn a quick buck with your books. Even a simple question like “Can I publish a book in KU but put a different version wide?” will put you into scammer territory. (This is a real question I’ve seen posted to try to take advantage of being in KU but also being able to sell her books wide. The answer is no.)

I fell down the rabbit hole looking up what Chance Carter, Faleena Hopkins, Alexa Riley, Cassandra Dee and others have done. There’s not much recent, a lot of it comes between 2015-2019, but it’s interesting reading all the same. I’ll add some links below if you, too, don’t have anything else to do today besides read what kinds of things authors will do to make it to the top of the charts.

It’s fun, y’all. 

This isn’t going away. Keep your eyes open, and your white hat on.

Want to read more about Chance, Alexa, Faleena, Madison Faye? Here are some links I skimmed to write this post:

#BOOKSTUFFING AND WHY IT MATTERS

Kindle Unlimited – A Cheater Magnet

An interesting Twitter thread from two years ago:
https://twitter.com/CAlmeidaAuthor/status/1002942665019846656

More by David Gaughran: https://davidgaughran.com/2018/06/10/cassandra-dee-mosaic-book-stuffing/

Reactions to the Amazon Clickfarming Scandal

BAD ROMANCE To cash in on Kindle Unlimited, a cabal of authors gamed Amazon’s algorithm


We have one or two more blog posts to finish up this series. Next up, a prediction that ebooks will continue to be grow and be the top way indies make their money.

See you there!

2020 Indie Publishing Predictions: Pay-to-Play and ad platform resources for indie authors

2020 indie publishing predictions

Thank you for staying with me through this blog series about Written Word Media’s predictions for 2020. I’m discussing these predictions as an Emerging Author who has less than 10 books published and making less than $60,000 a year (let’s be honest according to my 1099s I made less than $2000 in 2019).

In the last post we talked a little bit about author collaboration because there is power in numbers, though the group opportunities don’t mean much to me because I’m still building my own career in my own right. Just as I’m sure most readers of my blog are.

The next point WWM predicts is that running ads will become a requirement. This isn’t a prediction so much as it’s already a fact. You need to learn an ad platform and not be afraid to use it. Meaning, you can’t be afraid to spend a little money to make a little money.

Various people say that Amazon ads are the smartest way to go. You’re putting your ad in front of shoppers who’re already in the mood to buy books. I like Amazon ads, too, because you’re selling books to readers who do not have a KU subscription and your enticing readers to borrow your book if they do.

It shouldn’t need to be said that running successful ads means you’re advertising a quality product. Unfortunately you may waste a little money on clicks figuring this out. You may recall in a prior blog post of mine where I described losing some money in ads for The Years Between Us. My ad copy was good, my cover was good, but I was losing people at the blurb. The Years Between Us is an older man/younger woman novel, but it’s not naughty. I was marketing it as a older man/younger woman, when maybe my blurb should have emphasized the forbidden love aspect instead. At any rate, you may need to experiment. If your ad doesn’t get any clicks, but you are getting some impressions, maybe your ad copy isn’t hooky, or your cover looks too homemade or doesn’t reflect the genre clearly. In any case, the blurb cost me clicks. I should have turned my ads off a lot sooner than I did. I was optimistic and I paid the price.


Mark Coker has is own opinion on this prediction–it’s evident he hates that Amazon took this direction. He claims that being pay-to-play makes us compete against other authors. He also states that since Amazon took away the also-boughts at the bottom of the product pages and replaced those with sponsored ads, Amazon is pitting us against each other. (Amazon is always playing with their platform looking for ways to improve the customer experience. Just because they are gone today doesn’t mean they won’t be back tomorrow, or a variation of them.) My book, All of Nothing, does still have some also-boughts, and I’m happy to say that they seem to fit into the kind of book All of Nothing is.

Screen Shot 2020-03-14 at 6.33.41 PM

It’s true that when you search an author, their product pages can be peppered with ads. That’s business. It’s no different than driving down the main strip of the city and having your choice of Dairy Queen, Hardee’s, Burger King, McDonald’s, Sonic, Popeye’s, KFC, and a million other places. It’s up to their marketing team to make them stand out, just like it’s up to you to have a good cover, blurb, title, and look inside, so your potential reader isn’t lured away by a prettier cover and better ad copy.

The motto of the 20booksto50k group is a “A rising tide lifts all boats.” There’s no competition. Be the best you can be, put out the best quality product you can. If you write against the grain (the book of your heart), and/or can’t afford an editor and/or can’t find someone to trade with you, if you have to make your own cover, these are choices in situations you’re going to have to work with. Your book isn’t anyone else’s responsibility.

I don’t agree much with Mark Coker. We aren’t competing against each other. It helps to look at other authors as allies instead of competition. Make friends, not enemies, and stay in control of what you can–the quality of your own books.

I like Amazon ads. They don’t cost much money, and they are surprisingly easy to learn how to use. I haven’t ventured into the UK, or Germany territory. I advertise in the US store, and small sales I do have are because I run ads. But you may find better luck with Facebook or Bookbub ads. In my experience, they eat up money faster. We can blame, or try to blame, Amazon for a lot of things, but taking your money isn’t one of them. Except for when they do–but then that usually is due to operator error not the machine.

No matter where you advertise, you’ll need comp authors and their book titles. You need these because in Amazon’s case they’ll be your keywords, in Facebook’s case they will help you find an audience to target. That’s why it’s important to know what genre you’re writing in, and what books fit with yours. Always stay up-to-date with what’s happening in your genre. Keep an eye on authors who are doing well who write the same kinds of books you do.

Take time to learn how ads work. There are a lot of free resources out there. All they take is a little bit of time to listen to a podcast or to read a book a generous person (usually an indie author himself or herself) has taken time to write for the rest of us. Going in blind is silly and will cost you money. As a writer, you should be used to researching. This isn’t any different – you’re only researching wearing your businessperson’s hat and not your writer’s hat. I’ll list them at the bottom of the blog post.

When it comes to this prediction, the future is now. You won’t get far without some kind of paid advertising. You won’t have a launch, strong or otherwise, without ads, and they are especially important in keeping your book in front of readers if you’re going to take a while to release another. Jami Albright has said she wouldn’t make the money she does releasing one book a year without depending on ads.

They are a huge piece of the indie–publishing puzzle.


Resources

Amazon

Bryan Cohen hosts an Amazon ads challenge every once in a while. The next one is scheduled for April 2020. In this ad challenge, he teaches you the fundamentals of Amazon ads: where to find keywords, how much to bid, what to set your daily limit at. Ultimately, he wants you to buy his Amazon Ads course, but in the challenge, he’ll teach you beginning information for free and it’s enough to get you started. It runs for a week, then a week after that he closes down the information. If you miss participating, you have to wait until he does it again. Eventually he may stop doing the ad challenge and think of something else to advertise is Amazon Ad course.

Follow Bryan on Facebook. This is his Facebook group for his business, Selling for Authors. Join his group for lots of Amazon ad tips, blurb help, copywriting tips and more. This is where he’ll announce a new ads challenge. You can request to join the ads challenge group here. He may not approve your request until the ads challenge opens up again. He’s very generous with his time, and if you have a question, he’ll do his best to answer it. He posts a lot of info on Instagram, too. I would follow him there, as well.

Dave Chesson has made how-to-learn Amazon ad videos. You can access them for free and watch at your own pace. He teaches you the same as Bryan: how to find keywords, how much to bid, how much to set your daily limit. His way is a little different from Bryan’s methods. Though like Bryan, he wants to sell you something and Dave wants to sell you a Publisher Rocket, a software to analyze what the competition is doing, how much they’re making, how many books are selling. It’s also a keyword grabber, though both gentlemen kindly teach you how to find keywords for free. I have Publisher Rocket and it’s worth the money.

Reedsy also has a course that is delivered in chunks to your email. Taught by Ricardo Fayet, this course is free, and you can sign up for it here. 

Facebook

There is only one free way to learn Facebook ads, that I know of, that’s signing up for the email class by Reedsy. Otherwise, you need buy a book explaining how to do them, or take a paid class. I recommend you do something before diving in because Facebook loves to take your money, and if you don’t have the proper audience targeted, or your ad isn’t put together correctly (bad graphics, bad ad copy) you’ll be broke and your ads won’t attract any engagement, never mind convert to sales. Mal Cooper is the powerhouse here, and she has an updated Facebook ads book available (you can even download the ebook version for free though I would encourage you to throw her some coin for being so great!), and she was just interviewed about Facebook ads on the 6 Figure Authors podcast. You can watch it here.


Bookbub

41hhK-35Z0L._SX311_BO1,204,203,200_As with Facebook ads, free ways to learn the platform are scarce. To be clear, Bookbub ads are not the same as being approved for a featured deal. Those are expensive and you have to submit and be approved. Bookbub ads are what they sound like — ads you make yourself using Canva or BookBrush that are placed at the bottom of their newsletters they send out to their subscribers. The only authority I know of is David Gaughran. He wrote a book about them, and you can find it here. In partnership with Reedsy, he also did a course that is delivered in segments for free to your email address. You can sign up here.

He’s very generous with his time, and he includes links in the book to a forum where you can ask questions. He’ll answer or someone else will help out. The book is a year old, so if you have a question and you search the forum you might find your answer without having to ask. But Bookbub is good for discounted books only. That’s the basis of their whole platform and they’ve trained their readers to look to them for deals. Don’t advertise a full-priced book there. You’ll get plenty of clicks and no sales.

The pros say to choose one platform and get really good at it.

Good luck!

PS: Since I love throwing podcasts at you, this is one by Joanna Penn with Russell Blake and Michael Beverly. Michael founded Adwerks, a business that runs Amazon ads for indie authors who don’t have the time to manage them on their own. They are a wealth of information on how the Amazon ads work, and they give you a peek into the mysterious Amazon Algorithms. I highly recommend it!


The next prediction that Written Word Media talks about is the Big Five putting books into KU. See you there!


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An Author’s Thursday Thoughts: How book one is doing, what’s up next, and cliffhangers.

Happy Thursday!

Happy Thursday! March seems to be going just quickly as February did! I hope you’re getting a lot done while the weather is still a bit dreary, as I know how difficult it is to get those words down when all you want to go is go outside.

I’m still doing the 2020 publishing predictions from Written Word Media with a dash of Mark Coker (from Smashwords) thrown in for good measure. But sometimes life gets in the way. My son had a procedure done that needs wound care, so that has created a new morning and evening schedule. It wasn’t serious, and he’s healing, but I’m still his mother and sometimes doing something while you’re stressed doesn’t work. Hopefully things will get back to normal in a couple weeks.

Until then, I can update you on a few things.

My second book in A Rocky Point Wedding will drop at the end of the month. My manuscript is loaded into the pre-order, but I still need to go in and add the pre order link to book three to the back matter. Not that it matters. Because I have one pre-order for book two. So I’m doubtful if putting the pre-order link in the back of book two for book three will do anything. Such is life.

His Frozen Heart went live on February 11th, 2020, and I suppose you want to know how the launch did. It didn’t break any records, and even though I tried to drum up a little enthusiasm, which is a lot more than I usually do before a release, it didn’t help. Since its release I’ve made $16.51 and that includes both KU page reads and ebook sales. I’ve had no paperback sales. I think the only thing I’ve managed to do is gather some bad reviews, which I have to admit, let bother me for a little while. Now I just shake it off because it is what it is.

I tried to keep an open mind given the fact that both the main characters went through something unpleasant. Truthfully, even the other characters seemed to be carrying enough baggage to sink a ship, which makes up for unnecessary drama.
This is a nice enough book, it started well for me then just went downhill fast because of some of the character’s wishy-washy attitudes. — Goodreads Reviewer

Anyway, I’ve blogged a lot about what I think is selling right now, and we’ll just see what happens with the other books I have lined up to release under a pen name this year. I think I’ll concentrate on the pen name for a little bit. I’m having more fun than I thought writing first person, and I have a continuation in mind that is spun-off from one of the characters from this new trilogy. I’ll spend my summer writing that, and honestly, trying not to worry so much about sales.


I’m done with the last book in my trilogy I just mentioned. It took a little longer than usual to finish this book, mainly because I wanted to make sure that I ended the trilogy on a good note, and end that book well in general. I have a tendency to rush endings because, well, it’s the end, and even with what I have I’ll probably add a little more in editing. I’ve been looking at stock photos for the covers, may have even picked out the couple since I managed to find a nice male and female in different poses that might look good next to each other.

But there is one thing about this trilogy that has me thinking now. I was scrolling through Mark Dawson’s Self Publishing Facebook group and there was a woman posting about cliffhangers, particularly in romance. Should she, shouldn’t she? Do readers like them? Loathe them? A little of both?  As you can imagine, she got quite an earful, both pro and con.

Happy Thursday!-2

Then it made me wonder, I have a MASSIVE cliffhanger at the end of book one. I had already planned on releasing these books pretty close together, for that very reason. It’s one big story, after all. A reader has to read book one first, or two wont’t make sense, and reading three before either one or two, well, they just wouldn’t get anything out of it. Now I’m wondering if that’s the death knell for the whole entire series. I mean, I’m all for writing what you want, do that (at your own peril) and if I can avoid some issues before publication, then I should do that. But honestly, I have NO IDEA how I would fix the cliffhanger short of just taking a little bit from the beginning of book two and tacking it on there. But that’s silly. I started book two exactly where I wanted to start it, and it would water down book one’s ending.

It’s a dilemma.

As a writer, we don’t care we write cliffhangers, because the information and “what’s next” is at our disposal. But as readers, is it fair to make them wait, even one second? Would an excerpt from book two be enough to appease them?

I’ve already thought that this isn’t your typical romance. I might not even categorize these as such. Perhaps domestic thriller with romantic elements, or plain thriller, though there’s not too much mystery involved. The thing is, the couple featured aren’t together all that much, though the romance part of it is more than a subplot. I already knew in the back of my mind trying to market it as a full-blown romance won’t cut it.

That’s what happens when you write from your heart, kids. You have a book you don’t know what to do with.

Well, whatever, I suppose. I’ve had more pressing problems in my real life at the moment.

On that note, I am going to bed. It’s already been a long week. With my son’s wound care, sister time, editing for a friend of mine, and of course, all the cats doing all the things, I’ve been pretty busy.

There’s never a dull moment.

I hope all of you are doing well, and I will try my best to be back at it on Monday! Have a lovely weekend!

Happy Thursday!-3

 

Do you need money to write? A poor indie author weighs in.

There’s an article in the Guardian that is making the rounds on social media right now. Written by Lynn Steger Strong, she talks about writers and money. The title is an eye-catching:

A dirty secret: you can only be a writer if you can afford it.

If you read my blog, you know I love to talk about money. In particular, writers making money, or more precisely, not making money. This is a favorite topic of mine because I’m convinced there is money out there, somewhere, but only the lucky few find it, and even fewer are able to hang on to it for any length of time.

Lynn, (I’m sure she won’t mind if I call her that) publishes traditionally, has a Master’s in I’m going to assume, writing of some kind, and teaches college classes. That’s a pretty common way to be a “serious” “full-time” writer and author. Through her graduate program, she found an agent, and she teaches, again I’m going to assume some kind of English class, creative writing class, or even literature. She says her husband’s job helps, and she seems (according to the tone of the article) content, or at the very least semi-satisifed, to write and publish the academia way.

But not everyone can do that, or even wants to do that. A lot of writers I know whom I have met on Twitter, especially, don’t have an English degree, or American Lit, or Brit Lit, or have never taken a creative writing course. So, right away, opportunities (teaching jobs and agent referrals) aren’t accessible to many writers who want to go the traditional route. And surprisingly, many still do. It’s actually quite amazing to me how many writers want to query, want the book deal. They think theyr’e going to be the next JK Rowling, Cassandra Clare, Sarah Maas, Leigh Bardugo. They write epic YA fantasies, or they’re trying their hand at “serious” literary novels, wanting to be short-listed for the Booker, and they think “book deal” means money and fame, and really, does traditional publishing even deliver that anymore?

It’s no secret even if you get The Book Deal, you’re often on your own with marketing and publicity, (and editing. I hate throwing Jasmine Guillory under the bus, but go on Goodreads sometime and look at the reviews for her books. It’s a shame really, that her publishing house *cough* Penguin, couldn’t invest in a a couple editing sweeps and continued to let her flounder for many subsequent books) something new writers who query still don’t seem to understand. Even Lynn, in this article, mentions a published author spending her advance on a publicist. I suppose some want book deals because they think they’re going to luck out and land an agent who will hold their hand through their whole career. They’ll nurture them, and guide them, mold their novels into bestsellers. (Where did you go, Max Perkins?)

Publishing doesn’t do that anymore. In fact, Lynn’s way to publishing, I’m going to predict, will go the way of the dinosaurs in the next few years. Indie publishing is taking over, and the die-hards don’t want to admit it because there are still some successes. In Scratch, by Manjula Martin, you can read an account of how Cheryl Strayed lived hand to mouth with her husband while she wrote Wild. It paid off because she landed a huge book deal, and was able to pay off the credit cards they lived on while she wrote. She didn’t give numbers, but she also admitted that when Reese Witherspoon picked up her book for a movie deal, that also help her finances. I’m sure it did. She must have had a huge amount of faith to think her creative memoir was going to sell big. And she was lucky it did. Who else can put their rent on a credit card? I wouldn’t want to.

So, yeah, sure, you need money to write. Time is money, and if you have time because your significant other pays the bills, or your kids are old enough not to need daycare and you don’t have to make that up in wages, or you’re renting instead of buying and your rent is half the cost of a mortgage, you’re fortunate and have twenty hours a week to write.

But, you need money to sell your books. How many of you would really, let’s be honest now, throw your book deal advance into marketing? How many of you would would throw your 10,000 dollar advance at a publicist? Really? Whether you’re trad published or not, you still need to pay for marketing your own book.

This is where I think most people get hung up. They make time to write, and maybe it takes six months to a year to finish a novel. But then what? Never mind paying for ads. If you’re a debut novelist and you don’t have an MFA or even an under graduate degree in creative writing, you’re going to need a developmental editor ASAP, and those don’t come cheap. Because let’s face it, every day people publish absolute crap. They do. Some of them even know it, but they don’t know how to fix it. Everyone says, hire an editor, but people (often the people who can afford it) forget that a developmental editor costs as much as two months of my rent. I’m sure it’s that way for other people, too. Hmm, a roof over my head, or an editor? Sometimes you can’t choose. So they publish crap and moan when they don’t sell books.

Then there’s the cost of cover design and formatting and throwing a great launch, and paying for ads for the rest of your life.

You can be a writer–that’s free. It’s the rest that slows us down.

I understand where Lynn is coming from. Hell, I’ve even been tempted to try to apply to an MFA program. I picture us sitting around a university classroom, sipping on espresso and discussing why Hemingway was such an asshole, or if F. Scott Fitzgerald was a good writer because he was an alcoholic, or despite it. I picture myself pulling a Donna Tart and spending the next ten years writing the next great American, Pulitzer prize-winning novel while I teach English 101 classes to kids who can’t spell because our educational system is going down the toilet. But how am I living doing that? Hand to mouth because teachers don’t make anything, and programs at universities are shrinking because no one can afford school anymore.

What can you do then?

  • Recognize that it’s going to take a lot of work and a lot of time to start making good money. I’ve been writing and publishing for three years, and I made sixty dollars in the month of February–and you need to subtract the 20 dollars I spent on ads. A 40 dollar return on investment is nothing, and at this stage of the game, I’d be better off appreciating the fact that people are paying to read my books, even if that number is few. But, forty dollars won’t even pay my cell phone bill every month.
  • Do what Lynn suggests in the article and find a job that won’t zap all your creative energy so you have the mental and emotional capacity to still write at the end of the day while you’re trying to make it big.
  • Find the sweet spot between what’s selling and what you love to write. You don’t have to write a literary work of art. Half the battle is writing what people enjoy reading. 
  • Focus on craft. We all can do better with plotting, character arcs, and finding our voices.
  • Learn an ad platform and make it work for you. You can start small–five dollars a week.
  • Network with bigger players in your genre and see if you can get a little help with the marketing end of it with newsletters swaps and sniff out promotions that won’t break the bank. One can hope that you’ll always make more money than you spend.

There is money out there. There are readers out there. They want to read good books. Write one and then pay to find them.

No teaching required.


If you need proof there’s money in indie publishing, Publisher Rocket has the goods. I use that software to find keywords for my Amazon ads, and it scrapes data from Amazon. How much is the hottest contemporary romance novel projected to make this month?

51QY58RfpnLLauren Landish put out a book a few days ago: The Dare. At the time of this writing, it’s number 10 in the entire KINDLE STORE, and number 1 in her genre categories. Do you know how much that book is projected to make this month? Almost a quarter of a million dollars. Yes you read that right. It seems almost . . . I don’t know, illegal, to have that kind of information out there. So much for privacy in the digital age. But no one, especially traditionally published authors, wants to admit that that kind of money is out there. That it’s ACHIEVABLE. (I would also be amiss not to point out that her book is exclusive to Amazon, and I bet most of that money comes from KU reads since her book is available in Kindle Unlimited.)

And admittedly, that book is number one in contemporary romance meaning she must have worked her ass off to get that far, and she’s written a lot of books. So there’s no way I’m going to resent her that income. But let’s try the book that’s listed in the 100 slot in the top 100 of contemporary romance today:

The book is by Rich Amooi, and I have to admit, I’ve never heard of him before. He’s 41F7yYZ+yJLprojected to make $12,000 dollars this month. That’s a steep drop from Lauren’s paycheck, but probably you wouldn’t turn your nose up at that kind of royalty check from KDP.

Lynn, the author of the Guardian article, has a book coming out, Want: A Novel, and I wonder how much her advance was from Macmillan, how much of it went to her agent, and what her own plans for marketing her book will be when her book is finally published (it’s on preorder). I wonder if she looked at genre trends, researched the market before she wrote her book. I wonder how long her agent shopped it around before she found the book a home. I wonder if she’ll earn out her advance. She’s not going to make a quarter of a million dollars. I’d bet my next year’s royalties on it.

So where am I going with all this? 1900 words later, I guess I want to say that the money is there, but it depends on the path you choose to determine how long it’s going to take you to find it. I’m working my butt off–I write every day, I try to publish consistently and put out good books. My books haven’t caught on yet, and that’s okay. I’m exploring new things, (switching to first person present for one) and I’m flexible (I don’t mind learning what’s going on the indie publishing world). I’m lucky that my fiancé supports my writing–he pays my rent and makes a credit card payment every once in a while so I can buy groceries. My ex-husband pays me alimony and child support, and I do work. I piecemeal an existence together like a lot of writers. It’s probably why I sound so hardcore whenever I blog about writing. I don’t want to waste the time granted to me by other people’s generosity. I want to make that time count. My life would look very different if I didn’t have money coming in from different avenues, and I probably wouldn’t write as much. It’s Lauren’s numbers that keep me going.

I’m going to make it some day.

And you can, too.


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