Snobbery in the publishing industry.

In one of my Facebook groups I’ve since left, there was a gal, let’s call her Ella. She was a traditionally published romance author, but she said due to burnout, she hasn’t written for quite some time. I know how real burnout can be–especially in romance where publishing three to four books a year is the norm.

But throughout some discussions that I lurked in on, I realized one thing. Burnout hasn’t kept her from writing. Snobbery has.

You see, Ella stopped writing when her book deals dried up and she refused to indie-publish further books.

When I made this realization (and maybe it’s a realization she herself hasn’t come to) I sat back, stunned.

Of course, I don’t speak to Ella and her real reasons are all my conjecture at this point, but it’s worth talking about.

Snobbery in the publishing industry is real. There’s snobbery against indie publishing, there’s snobbery against romance in general, which makes Ella’s reasons for not writing anymore all that more laughable because she’s writing in a genre that is looked down upon more than any other genre on the planet. If we gave in to snobbery, there wouldn’t be romance (considered fluff by many) erotica, for sure, or most genre fiction. We wouldn’t have comic books (considered a low form of “reading” by some). We wouldn’t have audiobooks (listening is not reading!) and so much more.

Ella’s bitter because she blames indie-publishing for stealing her book deals and won’t contribute to a system she feels is beneath her. But we all know the traditional publishing industry is broken–the mid-list didn’t disappear overnight, and it’s no one’s fault but the big houses’ that indie authors stepped up and filled that gap.

But let’s say Ella has a point. What can she do?

*She could pivot. Being capable of adjusting is vital with any career choice. (I have an HR degree, and I shudder when I think about all they have gone through with COVID and work-from-home protocols. Not once in any of my HR classes did we talk about a pandemic.) She could switch from romance and write literary fiction. She could spend the next five years writing the next great American novel. She could then query, obtain her precious book deal, and watch her book sell a thousand copies, maybe win an award, if she’s lucky.

*She could write women’s fiction which seems to have a little more meat than straight-up romance and grab a book deal and hope to become the next Jennifer Weiner. Or she could write women’s fiction, swallow her pride, and build a following like other women’s fiction indie authors (see: Jane Davis and Jessie Newton), and hope to gain a “respectable” and “sophisticated” audience.

*She could keep writing what she loves and indie-publish because after all, there is no better marketing than writing the next book and her front list would sell her backlist (the books she’s most proud of, I guess. Shrug.).

So instead of letting bitterness about something she has no control over dictate how she writes, Ella does have choices. Instead she chooses to let snobbery and resentment win.

Maybe she’s tired. The system can be disheartening at times, and in this business, it’s important to understand your WHY. Why was Ella writing in the first place? For the glory of the book deal? The validation (good reviews?)? To reach readers who love to read romance? She can still reach readers indie-publishing. More, in fact because she’ll have complete control of her books. She can run ads, host giveaways, build a newsletter, and she’ll share less royalties than if she were still traditionally-published.

I’m not a snob, though sometimes I may sound like I am. I believe there is room for every genre, every story. My problem is I wish authors would take a little more pride in their work, and maybe in the end, that’s all Ella’s problem is too. Books that are unedited or poorly written because the author published before her skills were up to snuff. We’ve all read that one book that had potential but just wasn’t quite there. I mean, there’s snobbery and then just wanting to see a bit more quality in the industry. That’s nothing to feel bad about–as authors, we shouldn’t be asking readers to part with their money unless what you’re giving in return is a good, enjoyable read.

I feel sorry for Ella, that her snobbery, resentment and bitterness keeps her from doing something she loves. If I’ve learned anything about the industry in the last four years I’ve been writing and publishing is that anger and resentment have no place here.

A couple years ago, I heard something funny. When we talk about quality in the inde-publishing space a saying that you might often hear is, “Cream floats to the top.” Meaning, the best books will rise to the top despite what everyone is publishing. Then I heard something I hadn’t heard before, the rejoiner: “Yeah, and so does sh*t.” It made me laugh. You can say books like Fifty Shades of Grey and Twilight are the sh*tty books that have floated to the top, but it just goes to show that there is space in this industry for everyone.

I hope Ella finds hers.


Another article about the midlist from The Guardian: ‘There’s no safety net’: the plight of the midlist author

If you’re interested in hearing an interview with Jane Davis, Joanna Penn interviewed her a little while ago, and you can listen to it here:

Monday Musings and where I’m at right now.

Happy Monday! I hope you all are having a terrific start to your week!

I don’t have much to share with you this week–I’m only going to be talking about a few things that I’ve enjoyed in the past few days and catch you up with what I’ve been doing.

First of all, I want to thank all my subscribers who come back week after week to consume and participate in the content. Last week I made it to 500 followers, and WordPress gave me this cute little congratulations.

Blogging is a slow road and sometimes it feels like you’re blogging to no one and without thanks. Building your SEO and reputation is long, arduous work, but I love blogging. It gives me a break from the novel-writing part of my brain, and I enjoy dipping into the publishing part of being a writer/author. I like sharing my ups and downs, mistakes and the (few) things I’ve done right. I hope to continue my blog and offer useful and relevant content in the years to come. Thanks for sticking with me, and I hope you find all the information I post on here useful and relatable.


I finished my WIP last week, the second book of the second series I’m writing in first person present. Since finishing to now blogging about it, not only have I finished it, I’ve given it two editing sweeps. To be honest, I’m not sure what my publishing plan is, or how fast I’m going to release any of the eight books I’ve written this and last year and are now just sitting on my laptop. They all need to be edited to some extent, so they aren’t exactly ready. The first thing I want to do, though, is take a break from this series and write my reader magnet for my newsletter. While I write my newsletter, I’m going to learn how MailerLite, Bookfunnel, and StoryOrigin work. I’ll keep you posted on the blog. My reader magnet will only be available for newsletter signups, and I’d like to have a few subscribers before I start launching books. I have a glimmer of an idea for it, but I have to plot it out and write it. Soft deadlines are good for me, so I want to finish it by the middle of April. I’m giving myself some extra time because I’ll be learning a whole bunch of stuff and well, I don’t even know what my characters’ names are yet, so I better get brainstorming!

Excerpt from Finn and Juliet, book 2 of my Billionaires of Briarwood series.

Last week, I listened to a really great author interview on the 6 figure author podcast. Lindsay, Jo, and Andrea interviewed Elana Johnson. I might have heard her name here and there, but to be honest, I didn’t know who exactly she was before the interview, now I want to gobble up all her content! One of the things that really stuck out to me was when she said, “The package is the promise, and you have to deliver on the promise.” What she meant is, you need a good cover and blurb that is genre-relevant, and then what is inside the cover matches reader expectations of that genre. Not a lot of authors talk about craft because they’re worried about stepping on toes, etc. And to be fair, it’s difficult to tell an author her books need more work. I’ve only said that to a couple people in my whole life and only because they asked for advice. A writer never really stops learning, but I like how Elana phrased it. The package is the promise. And the promise is you’ve written a great story. Besides being a bestselling author, she also writes nonfiction, and I’ll be reading her books soon. To look at the first book in her nonfiction series, click here. And here’s the interview if you want to give a listen.


That advice is similar to what I’m learning in Suzy K. Quinn’s Self Publishing Formula class, How to Write a Bestseller. I wish I could outline everything I’ve been learning, but that wouldn’t be fair to Suzy, who’s making an income off the class and would be disrespectful to the time she put into creating the class, and it wouldn’t be fair to me, really, who’s paid for it. But I will say, she starts the class by encouraging you to think about the book’s package. The genre, the cover/vibe, who your audience is. Create a tagline, and put together what the book will be when it’s finished. That’s not so far off from Elana saying, your book’s package is your promise to your reader. With this reader magnet, I’m going to create the package first before I begin writing it. I suppose you could say that creating the package is the fun part, but having everything in place will keep the book on the straight and narrow and give me an ending point to look forward to. I can’t wait to start!


In other news, I got the first book in my series back from my paid beta reader. I only went over the overview she sent me. (She liked it!) I haven’t gone into her track changes yet since I’m not ready to start editing that book, but I’m excited to see the things she liked and the parts of the book where she thought I could use a little more plumping. The few things she did touch on I agreed with, but I didn’t want to edit it too much more without feedback. I feel editing too much without feedback wastes time because I can’t see all the mistakes myself. So I’m making progress! I feel like I’m hoarding a secret and I can’t tell anybody what I’m doing until I’m ready.


On a more personal note, I asked to go back to work vs. working from home, and they told me no. I think now working from home has more to do with cost-saving measures rather than protecting us from COVID, and while I wasn’t surprised they said no, I was disappointed. This means if I do have some anxiety because of the cut-off feeling I have not going in to work, I’ll have to figure out a different way to alleviate that anxiety. I’m not feeling too much of it lately–having another day off during the week has helped and I don’t feel so stressed with getting my words in every week. As far as my butt pain goes from sitting on a hard chair, I’m standing up more during my shifts and it’s fading. Anything I’ve read about pelvic pain that has nothing to do with an infection (which I don’t have–remember I’ve been to the doctor twice to make sure) says that it can take up to 12 weeks for the pain to go away. I’ve been taking Aleve, too, and sitting on an ice pack when I do sit and it’s making a difference. BUT if I’m not feeling better by the end of the month, I’ll schedule another appointment. You just never know.


For Amazon ads check in, I’ve spent under 8 dollars this month, and I’ve grossed in royalties almost 50. (Net, around $42.00). I’ll have to think about what I want to do with these books. I still get a lot of my royalties from KU but if I’m not going to write in 3rd person past anymore (or not anytime soon) I may put them wide. I’m not sure. I don’t feel like I have the energy to market them wide and I may just leave them in KU. I don’t know. It’s the age old question of what’s best for your business and leaving all your eggs in one basket vs. multiple streams of income. It’s a tough choice. At least this month I’m in the black, and it’s still nice to see that people are reading all four of the Rocky Point Wedding books. That read through is always nice, and the validation you wrote a strong series can keep you motivated to write more. Soon it will be the one year anniversary of book one and I think it will be time to make up a boxed set. Luckily Velllum is good with that, and it won’t take me long at all.

Read-through for all the books in the series is small, but I’m grateful readers are reading from beginning to end.

My friend and fellow author Sarah Krewis is planning a Facebook live on her author page on the first of March. She’s giving away a paperback copy of my book, Wherever He Goes. Follow her page here and mark on your calendar to join in! Thanks, Sarah!

taken from Sarah’s FB author page

I guess that’s all the news I have for this week. I’ll be drifting a little bit as I plot out my reader magnet. I always feel hazy when I’m not actively writing–but since I don’t have a team and prefer to stay hands on with most aspects of the publishing and marketing side of things, there will always be times between books when I’m doing admin and production stuff. I enjoy it all, but I do get antsy when I’m not writing.

Have a good week everyone, and thanks for reading!


Welcome Guest Blogger Women’s Fiction and Domestic Thriller Author Sarah Krewis

a stack of books. quote says: what i learned when i published my debut novel
Provided by Sarah

I want to thank Vania for allowing me to guest post on her blog today. Our friendship began a little over four years ago, I believe, and with it has come some pretty stellar conversations about the life of an indie author. Today I want to talk about a few tools necessary if you want to succeed in this business, based on personal experience. 

When I began writing my debut novel, four years before I published it the first time, I had no idea what I was doing. Through research, my love of reading, and a handful of supportive people on Twitter, I figured out the barebones of how to write and publish a novel. It still wasn’t enough. 

I was stupid and naive. I thought that because I had a cover made, I had someone edit the book, and someone else to format it too, that it was all I needed to publish my story. Sure, my book cover was really well done. But I was impatient. I didn’t have a clear vision for my story so I wasn’t able to work with the designer to get it how I wanted because I didn’t fully know what I wanted. My editor gave it a first glance edit and made constructive notes. I made changes that I thought needed to be made, then I was done. I thought one round of edits would be enough and I didn’t need to have anyone else look at the book. I had set a publishing date, made the announcement on social media, and was two steps ahead of anyone who’d graciously offered to help me. 

I imagine now, when I look back on that time, a clear picture of those who helped me, standing on a sidewalk. Shock and disappointment on their faces, watching the cloud of dust behind me as I flew straight for the finish line with my unfinished project that I was so sure was this great thing. Back then, I had a lot of support on social media. I felt important, accepted, and successful. 

Then, I published. And I fell flat on my face. 

It seemed like overnight I lost 95% of support from social media. I sold approximately 25 books that first day, which isn’t bad but most of those were family members. Then sales dropped off a few days until I had months with no sales. The friends that were still in my corner were concerned for me and I was lost in a darkness of shame and disappointment in myself. I had no backbone for the blows I endured during that time and I felt defeated. 

My first review was from a FB friend who hadn’t even bought or read the book. That 5-star review was posted on the day the book went on sale. Before there were any sales.  Then, family members finished reading the book a few weeks later and I got more 5-star reviews. A few friends who read the book gave 5-star reviews or 4 stars. I was so excited! 

After about six months, I finally sat down and read my book again as a reader. I couldn’t believe it. The book wasn’t a 5-star book. At. All. At best, if I’m being nice, I’d give it a three. Once we got settled into our new home, I began a new edit and commissioned a new cover. December 1st, 2019, I released the newly edited version of my debut novel, Broken Tomorrows

It’s still not a 5-star book. 

Over the last three years since I first published the novel, I have grown and learned as an author. I have attempted to mend some of the friendships that I lost, and I took a good look at how I reacted and how sensitive I came across to those who knew me. If they left a 5-star review because they didn’t want to hurt my feelings, that’s on me. I never want anyone to feel like they can’t be truthful with me because it’ll hurt my feelings. 

In 2020, I took six months and focused on myself. I reviewed my life since I joined this business of writing and I asked myself some really tough questions, like, is writing really what I want to do with my life? I also stripped Broken Tomorrows off Amazon and redid about 75% of the story with the intent of republishing a third time. How do I know I’ve grown? I took a step back and realized that I need to write something new and fresh. I need to walk away from my characters and meet new ones. I do have a plan for what I rewrote of Broken Tomorrows, but that will come in a couple of years after I’ve shared some other characters with my readers. 

Authors should never pick up the task of writing a book unless they are prepared for everything that goes into it. Here are five tools you MUST understand before you begin writing that book, tools that I learned the hard way are essential to the craft.  

Read Reviews with Caution: As authors, we aren’t supposed to read reviews as they aren’t really for us. They are for other readers to share if the book is worth buying. I can do a whole other blog post about my thoughts on reviews, but I’ll save that for another time. IF you find yourself peeking (believe me, it’s hard not to do), take them for what they are: Someone else’s opinion. Read it, process it, check it, and then move on. 

Get a Backbone: This was one of my biggest lessons I had to learn, and it’s not something that happens overnight. Sometimes we need to read bad reviews and get negative feedback to strengthen us. But we also need to be stronger than the sensitive versions of ourselves. How to do this? Don’t take everything so personal. If someone gives you a negative reaction, take the good you can learn from it and grow. 

Have a solid Writing Community: I went into this business thinking that everyone in the writing community were supportive and loving people. That’s not true. There’s a saying out there that says something like, “other writers aren’t our competition” but in reality, not everyone believes that. While I did eventually find a handful of really great writers who support each other, it’s rarer than you might think. Reach out to other authors in the genre you write and support them. Some of those people may give you support back, or some may use you because your support goes a long way. Know what to look for and at the end of the day, understand that when people say writing is a lonely business, it’s not a false statement. 

Own Save the Cat Writes a Novel: I wish I had this book back in 2014 when I first started drafting Broken Tomorrows during NaNoWriMo. It gives a clear breakdown on each scene that needs to be written and why. It’s the perfect guide for those who enjoy outlining their novels. I get nothing for recommending this book to you, I just really believe in it. You can find the book on Amazon by Author Jessica Brody. 

Invest in Yourself: I used to scoff when people would tell me to do this. I mean, when you don’t have the money for an editor or cover designer, you don’t have it. But, while you may not be able to afford that $1800 Developmental Edit, you can buy books that will teach you how to edit yourself. You can find a way to enroll in inexpensive courses online to teach you the craft. Groupon got me into a Write Academy course and a 6-month subscription to The Writer Magazine. There are deals out there you just need to look for them. Sell items that you don’t use anymore and start a Writing Fund. Network with other authors and reach out to University students. 

Vania knows a lot about making writing a business. If this is your first time on her blog, I recommend following her because she has a lot of useful advice based on personal experience. I’ve learned that you have to treat this like a business if you want to make it as a successfully published author. Don’t let these tips above discourage you from doing what you love, if writing is what you feel destined to do. Writing has a lot of tough moments, but when you are holding your bestseller in your hands, you’ll remember those tough moments as paying your dues for success. 


To purchase Broken Tomorrows click here.

My Highs and Lows of 2020

I’m tackling this blog post a little early since I plan to spend the rest of the month getting started with the first round of editing on my current WIP and celebrating Christmas. If we count from January 1st to December 31st, the numbers will be a little off, but not by too much.

2020 wasn’t the sh*tstorm for me as it was for some others. I still managed to write a lot of books, publish, and keep up with my blog. Let’s take a look at my numbers for 2020. I know some writers/authors who did a hell of a lot more than I did, but if I managed to get a little more work done than you this year please take it as a form of motivation for what you can do in 2021 rather than feel bad you didn’t get much accomplished. This year was unlike any other I’ve experienced and I count my blessings every day.

Books Published in 2020: 4 I spent all of 2019 writing my four-book Rocky Point Series. I published the four as a rapid release strategy at the beginning of this year. I don’t have a cultivated readership, and those books released without fanfare. How much have they earned me so far? These numbers are taken from BookReport, a Chrome browser extension.

This screenshot from BookReport says 8 books because the paperbacks are included in the count. I didn’t sell any paperbacks, and without the FreeBooksy promo I did in July, I don’t think my sales and read-through would have be been as good. And good is subjective. I have my sights set pretty high–these numbers don’t come close to what I want for my author business.

I am definitely not ungrateful–I know lots of authors would love to have these numbers. But when it comes to an author career, this is just a drop in the bucket–and I paid for those reads and sales with promos and ads. When I take a look at ad spend, I’m willing to bet I broke even. Which is fine, I’m finding readers, but without a newsletter or active FB author page, I have nowhere to keep them interested.

Sales as a whole for 2020: I have three standalones and a trilogy (also some novellas I don’t market) and these are my total numbers across all my books for 2020:

Take the 32 books with a grain of salt–I have boxed sets in there, as well as the individual Kindle and paperback versions. This number will also include the Large Print version I have of The Years Between Us. I was really hoping my series would take off, but I’ve made almost as much with All of Nothing ($634.16) as I have with the four Rocky Point books. And after I changed my cover, The Years Between Us has been doing exceptionally well too with sales of $609.24 for the year.

If you want to enlarge it, here is the breakdown for all books for the year:

Readers read a little bit of everything, which is fine. These books are an example of what not to do. Hopping around within the contemporary romance genre hasn’t done me any favors, but I’ve blogged about that and won’t bother going into it again. Needless to say, I learned a lesson and 2021 will be a new direction for me.

I also just want to add, it breaks my heart I never could get Wherever He Goes to move. I’ve run ads to that book relentlessly, and I just can’t drum up interest. I did a Kindle Countdown for it this year, and nada. Not one sale or KU page read off that promotion. It’s such a lovely little story and I hate I can’t make people read it. I’ve changed the blurb for it couple of times and I love the cover. Something isn’t right, but sometimes you just have to give up and move on. If anyone wants a free copy, let me know. Some reviews would probably help. 🙂

Thanks to BookReport for letting me pull those numbers so quickly. It’s a free Chrome browser extension and it’s a nice (free up to a certain royalty earning) tool to have around.

Total Ad Spend for 2020: After seeing my royalties for the year, how did I do with ad spend? I know with some ads I lost money, and I lost some money on single books while other books made up for it. Let’s see how much I spent in ads and if it will make me cry.

This isn’t as scary as I thought it would be:

It seems I did come out ahead with an ad spend of $1,289.91 over this year. Amazon tightened their creative guidelines and I wasn’t able to run ads to my first in series for the past couple of months, and you can see that dip toward the end of this year. I would have cranked up my ads for that first in series if they wouldn’t have done that as my series is a small-town holiday wedding series that would have been a perfect read between October and now, but Amazon is Amazon and there’s not much you can do about it besides go through with the headache of changing out covers, something I did not want to do.

Ad spend needs to include a FreeBooksy promo for $110, and a promo through eBookSoda for $29.00. Even adding those two things I came away with a royalty earning of $816.46. That’s four and a half car payments, or 136 cups of coffee at $6.00/cup or 1.25 rent payments. It helps to say things like that to put into perspective. But $816.46 definitely does not cover the hours and hours of writing, formatting, and cover design, not to mention podcast-listening and non-fiction reading I do for my books.

Still, though, you have to count your blessings. I’ve had people read and enjoy my books. That’s a great feeling.

Number of books written in 2020: 7. I wrote a six-book serial and just finished up a book one in a new series. These are all billionaire romance and that is the direction I’m going to take my writing in the new year. Each book is 85-90k which gives me a total of 595,000 words written, conservatively. I know some authors in some of my FB groups have written a million words this year, but I’m going to take my accomplishment and have an extra glass of champagne on New Year’s Eve. I don’t know what my publishing schedule will be like next year. My six-book serial has only gone through a couple of editing sweeps, and I still need to edit them a couple more times and listen to them, too. Then the formatting and cover design. At this point in the game, you’re supposed to take royalties and sink them back into your business, but my $800 would barely buy me three decent covers, let alone six. And if I went with a paid beta reader, $800 wouldn’t cover what she charges, not for all six. I’ll have to think about what I want to do in regards to that. I definitely don’t want to push them out without another set of eyes, yet I simply can’t afford to hire someone to help me, and that level of favor is a pretty big ask. Anyway, I’ll keep you in the loop on the blog.

Speaking of the blog, number of blog posts written: 73. I’ve tried to be consistent this year, and I made it to 450 followers, earning, on average 1-2 new followers per blog post. Here are the stats WordPress gave me when I looked:

I’ve written enough blog posts they could be a book. Add that to my novel word count, and I’m pretty impressed with myself this year. WordPress also gave me my top commentors, and I want to thank them for consistently reading and commenting on my blog. I appreciate you and you readers are who keep me posting week after week.

Coincidentally, when I logged into my WordPress account this morning, they congratulated me on being with them for five years. I think this is just a lesson to those who think an overnight success can actually mean that. Starting up a blog is hard work, keeping it consistent is hard, if not harder. Thinking of something to write about week after week, and staying relevant, is hard work. One of my friends loves to say, if you don’t like starting, stop quitting, and that is so true in this case. Building a blog, a following, takes patience and tenacity. Thank you for being here.

As for any other highs and lows this year, I wish for as many people who have read my books either through KU or purchased them, that I would have gathered a few more reviews. We’re told not to read reviews, but when we make graphics or whatnot sometimes it’s nice to add a glowing review to encourage people to buy.

So for 2020 here is my weirdest review from His Frozen Heart:

I’ll never begrudge a review, bad or otherwise because I think they’re all helpful and I appreciate anyone who takes the time to write a little something, and for her to say she couldn’t get it out of her head could be taken as a huge compliment. Stumbling upon it did make me smile.


I applaud anyone who has managed to get through 2020 with their sanity intact. Or at least most of it. I started working from home which has been a thrill–nothing like having a cat on your desk or being able to avoid those pesky coworkers. I’ve had a few personal problems crop up, but who hasn’t. My carpal tunnel pain is still under control with those stretches that Aidy Aaward posted earlier this year (I still thank her from the bottom of my heart for them) and with a few visits to the dentist, my mouth pain is under control too, though I am sitting here with one less tooth and hopefully a plan to rectify that situation next year. I started working full-time, but so far that hasn’t stopped my productivity.

I don’t know how many books I’ll write next year while the ones I have written now are releasing. I still have to figure out a newsletter because I know after five years of writing and publishing, that is where I went wrong. If I could redo any of my choices since I started this crazy adventure, it would be building a newsletter from the very beginning of my career.

My plans for 2021?

Start/build a newsletter. Stick with a subgenre. Network more with other romance authors. Stay grateful. Stay hungry.

What will you do in 2021?

Happy New Year!

Cliffhangers. Are they a good thing or do they spell trouble?

Cliffhangers have been on my mind lately. Partly because in the serial I just finished a couple of books within the serial end on cliffhangers–which is why I’m calling it a serial and not a series. A reader has to start at book one. There are no other entry points like a series can have.

Another reason why is because the last Nora Robert’s book, the one that caused a lot of drama over on her blog, ended in a cliffhanger and the fans were both excited for the next installment and appalled they had to wait until Fall of 2021 to see what happens next. (Laura, Nora’s publicist, defended her by saying Nora rarely ends a book with a cliffhanger, which could be why readers were so up in arms about the whole thing.)

One particular cliffhanger that I didn’t appreciate was the cliffhanger season two of Virgin River on Netflix ended with. By now there are spoilers online, and if you don’t know what I’m talking about, I’ll leave it to you to look it up (or watch the show!). I was wondering why the credits played out when I realized it was because that was the last episode of the season.

Of course cliffhangers have a reason for their existence–they spur readers and viewers on to the next book or season/episode.

While big authors like Nora Roberts can tell readers to wait and not receive too much flak for it (or simply not care), indies aren’t so lucky. Some indies write what they want and only consider the reader or their feelings when they start getting bad reviews. Writing and publishing what you want, your passion project, your project from your heart, whatever you want to call it, is all fine and good. We should be excited about our projects or why bother to write? But you also want your readers to love what you’re writing just as much as you do.

When does a cliffhanger work against you? Here are my thoughts and you can tell me if you agree or not:

*When you know you’re going to have too much time between books. Do you remember a long time ago when Mad Men’s last season was split into two parts? How many people hung around and waited for those last few episodes to drop? I didn’t. If you end your first book with a cliffhanger, and you’re not even writing the second book yet, think about when you should publish the first. You CAN sit on a book. Most indies are too excited to publish to think about hanging onto a book. And as Andrea Pearson likes to say on the Six Figure Author podcast, your book won’t make you money sitting on your computer. But. How worth it is ticking off your first wave of readers, earning some poor reviews (and maybe even some spoilers thrown in). Bad reviews won’t make you write faster–the opposite is probably true. Nothing kills motivation more than a reader saying they hated what you wrote.

*You (maybe) kill off a beloved character. We all know the last scene in the book–will he or won’t he . . . live. He’s lying on the floor, gasping for breath, an arrow sticking out of his ribs just below his heart. Fade to black. And your readers see red. This is especially bad if you don’t know if he’s going to live or die. There’s a big difference between an upbeat cliffhanger and a horrible, horrible readers-are-crying ending to your book.

*Your cliffhanger is too sad and it makes readers angry. Like I explored a little above, if your cliffhanger is devastating and it makes readers mad, that’s a big difference between something happy–like your MMC about to propose to his girlfriend and someone interrupts them. Now you have a “will they or won’t they,” and it’s a different tone, more anticipation rather than dread. Like in the Fifty Shades of Grey (movies, I didn’t read the books) when Ana leaves Christian’s penthouse. They’ve just broken up over his lifestyle choices–but there are two more books in the serial. They will get back together. Readers know it. There’s anticipation in the how. How will they get back together? Will she forgive him? Will he change for her? The second movie ended on a cliffhanger too–but not with such a steep drop. We see Jack Hyde skulking in the shadows planning his revenge against Ana and Christian. Ana and Christian are HFN (happy for now). He’s proposed, she’s said yes. But we want to know, what will Jack do? Will Ana and Christian be okay? We want them to have a HEA.

*If you think you won’t finish at all. There is a surprising amount of unpublishing in the indie community, more than I ever thought I’d see when I first started writing. I can name two of my writing acquaintances off the top of my head who have unpublished incomplete series. Maybe because they think they won’t finish, or maybe their sales weren’t what they thought, or more likely, their writing wasn’t what it could have been. Writers are a neurotic bunch, and we can get hit hard with criticism and scrutiny. But no matter why you choose to unpublish, and unpublish a book with a cliffhanger, it’s a poor business choice that screams unprofessionalism and poor planning. I have read the series that have been unpublished, and yes, maybe I am their only reader, (disappointing one customer is too many as far as I’m concerned) but it leaves a bad taste in my mouth. I will never know how those stories end. And what’s worse is when I asked, I didn’t get an apology, only a virtual shrug and an “it is what it is.”


In my blog post about Nora Roberts and her readers’ entitlement, I talked a little about how indies are spoiling readers with quick release dates. Traditional publishing is mainly a book a year model, and Nora tried to explain this. As indie writers take more slices of the reader pie, fewer and fewer readers are going to want to wait. Even for their favorite trad pubbed author. It makes me wonder if traditional publishing will finally start making some changes. Quick release dates aside, maybe readers are more tolerant of cliffhangers in traditional publishing because they know the books after will eventually come. Indies, unfortunately, aren’t held to contracts, they only write on their own steam and deadlines. They can unpublish, not finish, or take years on a book, and no one (besides readers) are telling them to get to work.

Is there anything you can do if you have to end your book with a cliffhanger?

*Have the pre-order link set up at the end of the book. Depending on the kind of cliffhanger you write, you’ll either have readers clamoring for the next book or throwing their ereaders across the room. Having a pre-order available won’t ensure you’ll have the book done (I’ve seen plenty of pre-orders canceled) but having a self-imposed deadline will give you a date to shoot for.

*Have an excerpt in the back of the book for the next book. Having an excerpt might cool some tempers if they don’t like the way your book ended. Ideally, you’ll want to include the first scene of the next book but anything that will clear up a question will keep readers interested–especially if you can announce a release date for the next book.

*Offer a newsletter sign in exchange for clues about what will happen next. This is advice I’ve gotten from other authors, and I have no idea if it works. Some say you do get lots of email signups if you can offer a hint at what happens next, or maybe an alternate ending, or an epilogue not available anywhere else. Something that will tie up some loose ends to appease your readers until the next book is done/available.

The bottom line is, when you end a book with a cliffhanger, you need to be professional about how you go about it. The best way is to have the book ready and either rapid release, or offer the book on preorder and make sure you meet the deadline (and don’t schedule it too far out, either). There’s no excuse not finishing a series, especially ones that end in a cliffhanger. We are all in charge of our own careers, and if you mess up, there’s no one to blame but yourself. We’re all adults here.

Here are some more thoughts on ending books with a cliffhanger:

Ask The Writer: Ending on a cliffhanger

https://writing.stackexchange.com/questions/12370/is-it-okay-to-end-a-novel-with-a-cliffhanger

The Pros and Cons of Cliffhangers


Thanks for reading! Until next time!

Thursday Musings: Why are people so cranky (toward Amazon)?

Be kind whenever possible. It is always possible. Dalai Lama

There’s a lot of animosity for Amazon (and IngramSpark for that matter) online in the author groups these days. Authors are angry because they aren’t getting their author copies and proofs in a reasonable amount of time. One woman was experiencing a glitch on the KDP website while trying to figure out a pre-order (which is pretty common all year round, not just December) and there was so much rage in her post my laptop started smoking.

Indies have a really weird love/hate relationship with Amazon. We love them for the opportunity they gave us to bypass gatekeepers (agents) and publish our own work. We hate them for what? Spotty customer service, perhaps. Locking us into KDP Select when authors want the benefits of KU but the flexibility of still publishing wherever they like. We hate the lagging in reports on our ads dashboard, and I don’t know what else. That’s all that I can think of trying to remember what some people have complained about. We easily forget that with the invention of the Kindle and their self-publishing platform that indie publishing is what it is today. There are lots of other factors involved like other platforms coming into play (Nook, Apple, Google Play) and other distributors jumping on the bandwagon (Draft2Digital, PublishDrive, among others like Lulu and Bookbaby) and business/industry dealings I have no interest in following (pricing wars of ebooks, the big publishing houses consolidating) that have affected how indies can publish their books.

You can hate Jeff Bezos for his billions, but Amazon has made several indie author careers. Ask Mark Dawson, or Bella Andre, or Hugh Howey, Andy Weir, or any of the other huge indie authors who found their start publishing a single ebook to KDP. Many, (actually, I think all) of them have gone on to some form of traditional publishing be it in the form of new book deals or paperback only deals, or translations, what have you. Everyone knows The Martian made it to the big screen. Plus, with Amazon’s own publishing imprints, Amazon is luring away big trad authors like Dean Koontz, Sylvia Day, and Patricia Cornwall. They drank the Kool-Aid and are happier for it.

Of course, Amazon played a small role in those things–the authors can take the most credit by having a solid product that people wanted.

I see that as another reason for authors’ rage against Amazon. Amazon Advertising is blamed for taking money but not selling books. They feel ripped off, they feel like Amazon is double dipping–taking royalty money and charging for ad spend. Authors feel like they’re being played. But take a look at some of those books, and you can see why they feel that way. Their books are sub-par, they don’t follow industry standard, their covers are bad, and their books are full of telling not showing.

It’s a lot easier to blame someone else for your mistakes, isn’t it?

I experience the same glitches as everyone else. I hate when they ask you to fix the highlighted mistake, but there is no highlighted mistake. I’ve published enough books, and spoken with support, to figure out what I did wrong. My last problem was a price change that made my royalties in India 0. Amazon won’t let you do that. That section wasn’t highlighted, and it took a call to support for her to quickly look through my book’s profile and tell me what the issue was. One of the mistakes that threw me for a loop was when they stopped taking my imprint as my publisher name. I had to call and ask them why when they had in the past. They said I could list my imprint as my publisher name if I wanted to screen shot my ISBN numbers on the Bowker website and prove that my imprint name is attached to my ISBN numbers. No thanks. That was a battle I had no intention of fighting. I dislike they’re tightening their creative guidelines and I can’t run ads to my series because the covers are too steamy. It’s irritating because I don’t think the covers, in relation to other contemporary romance steamy cover, are that racy. But my ads get declined over and over and I stopped trying to slip past their moderators. It’s not worth making them mad at me.

Those are the types of things that can make a person angry, right? But the thing is, you’re running a business, and there’s no business on the face of this planet that doesn’t have some kind of issue every day. Be it employees calling in sick, or the internet is down, or a water pipe burst and your store is flooded. You’re running a small business. Things happen, and as a responsible business owner, if you’re planning a release and something happens, that’s for you to take care of, it doesn’t matter who is to blame.

The pandemic doesn’t make things any better. I don’t know how KDP sets up their support. Depending on who answers my call, it sounds like they sometimes outsource their calls. I don’t call enough to figure out when–I speak with both people with Asian accents as well as American accents. During the global pandemic, we don’t know how COVID is affecting Amazon’s employees. Maybe KDP support is working from home, or maybe they work in call centers and they are short-staffed. Their POD printers must be pumping books out like crazy, but Amazon workers oversee those and box up the copies for shipping.

Sometimes authors forget that Jeff Bezos isn’t all of Amazon. Behind Amazon’s logo are thousands of workers. They have lives. They have families. They get sick.

Your entitlement doesn’t look good on you.

Keep it out of the groups.

The bottom line is, you don’t have to publish with Amazon. You can take all your energy and ad money and use it to build a readership on other platforms. There are indie authors who do very well wide. Lindsay Buroker publishes wide and she makes a million dollars a year. Not all of that comes from Amazon. She once said that Google Play had been trying to contact her to update her banking information. When she finally got around to it, she said she had enough royalties built up there she went out and paid cash for a brand new truck. You can make other platforms work for you. Kindle Select isn’t the end-all, be-all of your publishing business. You can make money if your books aren’t in KU. You have to work for it. Just like any business owner.

Kindness and politeness are not overrated at all. They're underused. Tommy Lee Jones

Being in some of the author groups is such a drag right now. It’s all complain, complain, complain. I love being in the 20booksto50k group. Every single post is moderated and they don’t allow any negativity. That takes a lot of work. There’s a lot of negativity out there aimed at both KDP and IngramSpark. From the complaints I’ve read online, IngramSpark might be doing even more poorly than KDP. Personally, I’ve never liked IngramSpark’s website. Uploading books there is a bear and it’s the last thing I do when I publish because I hate it so much. I only do that so my paperbacks are available everywhere just in case. From my own experience, their POD quality isn’t any better than KDP Print. I use it for the distribution and that’s all. But we have to remember that IngramSpark services thousands of authors, and those authors are publishing books every day. You are not a special snowflake and you have to stop acting like you are.

You can accomplish by kindness what you cannot by force. Pubilius Syrus

I’ve worked in customer service all my life in one way or other. Going off on a customer service agent is the best way to ensure you don’t get the service and results you want. We remember you. We make notes. The second your name pops up, we cringe inside. Who knows if the customer service reps at KDP have access to a notes portion of your profile. Do you want them to say “Nice author to work with. :)” Or do you want them to say, “Angry. Yelled at me and used expletives.” The next time you call, what kind of treatment do you think you’ll receive?

Craig Martelle likes to remind us that you, as an indie author, are part of a whole. We make up that whole. You represent us. Every shitty thing you say to an Amazon rep is reflected back on indie authors. When I need to call or email, I am pleasant, I wish them a nice day. I chit chat and tell them to stay safe and healthy. I thank them for being there. They are at work to earn a paycheck to feed their families. Show some kindness. At the end of they day when they log off, they don’t care about your book. Remember that.

Remember there's no such thing as a small act of kindness. Every act creates a ripple with no logical end. Scott Adams

I’m not quite sure what I wanted to do with this post. It’s the holiday season, people are cranky because of the pandemic. Lots of us don’t have jobs, can’t buy presents for our kids this year. I’m not without my own issues this month. But it is never okay to take your anger out on someone else. If you have that much rage built up inside you that you have to go off on an Amazon rep because something happened to your pre-order, find a therapist.

There’s not much left of 2020. Make the most of it!


Thursday Musings: Working from home, new processes, and a new book!

Happy Thursday, everyone! We are all on pins and needles waiting for the election results. No matter who you voted for, I hope our president can make 2021 a great year for all of us!


Last week I finished another round of edits for my King’s Crossing Billionaire Series. I wish I could afford to send them off to an editor and wash my hands of them (except for putting in the edits afterward, of course) but I have no idea how a prolific author can afford an editor, even paying for simple proofreading, if the money isn’t coming in yet. I’ve snooped around for pricing, but man. Editors charge a lot. I totally get that, but scraping up the money for project after project, I don’t get how indies can afford it. I mean sure, I understand that eventually you’re going to make money, but if you’re not quite doing that yet, it’s tough to afford editing. Everyone says it’s an investment, and it really is, but you shouldn’t have to choose between putting out a quality book and paying for food. It’s tough. So I’ll be taking a break from those 6 books and come back to them after the New Year with fresh eyes. I”ll listen to them and make more changes and then go ahead and put them out.

Until then, I’ve started a standalone in first person present POV about a man who is tasked to marrying off his boss’s daughter for a share in his boss’s company. He falls in love with her instead, naturally, forfeiting his share of the company for love. Tentatively titled The Contract, it was supposed to be a reader magnet for my newsletter I wanted to get up and going this year. I’m 12,000 words into it already, (I started it Monday of this week) have most of the book outlined, and to be honest, I don’t want to give it away. I think it would be a great first book under my new name for the first person books I’m going to start writing. (I still go back and forth with what that will be. Some derivative of my real name is all I know.) This leaves me in a real jam because I should have my newsletter set up for the back matter of The Contract. I don’t need a reader magnet for organic signups like that, but I should have something which means writing something else in the near future. I just need something simple that will be a novella-length book that I won’t feel bad about giving away. Maybe I can pull something out of a plot generator and take six days to write 30,000 words of…something.


My new project would qualify me to do NaNoWriMo this year, but I’ve never needed the motivation to write quickly. I enjoy the work for what it is, and have enough support on Facebook in some of my groups. I don’t know how long The Contract will turn out to be, but it would be nice if I could hit the 80,000 word mark or so. We’ll see. I always stress about word count–it seems it’s part of my process.

Speaking of processes, starting a new project while working from home is different. When I used to go to work, I only had a notebook and pen, and being I was attached to my call station, I didn’t have any distractions. Working from home is a lot different environment, and sitting with a pad and pen here feels weird. I still need to outline–I’ll never be a good pantser. I need to know where the story is going or I would never be able to write as fast as I do. But not going into work doesn’t give me the downtime that was forced upon me, and I have to actively make time to daydream about my characters, brainstorm plots, and generally imagine the pieces of my book to put them together on paper. It’s definitely a new way of doing things.


I’ve had to pause all my ads because I’m eight dollars in the hole already this month. It would be nice if I could keep my series moving as it’s a winter wedding setting and takes place a couple weeks before Christmas, but this is a bad time of year and I don’t want to pump money into ads if no one is the mood to read. I see lots of that in my FB groups now–how everyone’s ads are dead, no one is buying and is there anything they can do? The answer is no. If there’s no demand, there’s no need for product. If people are worried about the election results, stressing if it’s safe to gather for Thanksgiving, and if the answer is yes, then doing the grocery shopping, Christmas shopping, and whatever else people are busy with this time of year, you can’t make them sit down and read your book. You’re better off forgetting ad maintenance for now and writing something new so you have a new release set up for when all this craziness is over. I know it’s a different story when you depend on your royalties, and I’m not there yet. But spending time tinkering with ads, trying to get them to deliver impressions and clicks is a waste of time.


That’s all I have for you on this Thursday’s author musings. I’m excited to be writing something fresh, and I don’t think it will take me long to get this book done. Hopefully I’m looking at a February release, and then over next spring and summer I can get my 6 book series out. I’m not so down in the dumps as I was a couple of blog posts ago. Life happens, and all you can do is roll with it.

Have a good weekend, and thanks for reading!


Tuesday Thoughts, Large Print, and Getting Rid of Twitter

Hi, everyone! I know I usually post on Mondays, but to tell you the truth, I’ve been struggling with finding things to blog about lately. I go through that sometimes. I feel like anything I have to say has already been said a million times by someone else, and especially when it comes to writing and publishing, I don’t have much new to share.

I did decide to take a Twitter break, and if you follow me, you can either friend me on FB, or like my FB author page and we can touch base that way. I just couldn’t take the negativity anymore, and it was bringing out my own negativity toward other people. Twitter as a whole is very emotional, and I just can’t handle how sensitive (and insensitive) people can be and when they lash out because of it. I’m not a fragile flower, but geez, there are only so many times I can be “put in my place” without feeling it. To be perfectly honest, I don’t feel like a whole lot of people are writing over there anyway, and it’s not such a great place to find supportive writers who want you to succeed. Last week, I made a graphic and congratulated an author on her release, and she never bothered to retweet it. I think that was the start of me being so discouraged I just wanted to leave. If you can’t support me supporting you, then why are you on there?

twitter logo bird with a red circle through it. no more twitter

I didn’t delete my profile or deactivate my account, but I did pin a “see you next year” tweet to my profile and I deleted the app off my phone. I logged out on my laptop to remind myself when I go on there just to go on there that I’m trying to break the habit. I’m sure it’s one of those things where I’ll go through withdrawal for a few days and after it’s over I’ll feel better.


I blogged about doing large print for The Years Between Us, and I got the proof in the mail the other day. It looks great! I approved the proof and I didn’t have any problems with KDP flagging it as duplicate content. I may do some other books as time allows, though Amazon has stopped putting Large Print as a buying option on the book’s product page. So even though I know there are visually impaired people who would appreciate a Large Print book, I have to weigh time versus return on investment. In the scheme of things, doing the Large Print didn’t take very long, so I could do most of my backlist in the next year or so if I did one per month. We’ll see how it goes. I buy all my own ISBNs, and I have to keep in mind that expense as well. With the way Ingram has been glitching lately and not accepting Vellum files, this book is only available on Amazon, and I didn’t check the box for expanded distribution. I’m impressed that I could price it at 14.99 and still make a couple dollars. In expanded distribuion, I would have made fifty-six cents.


I’m still editing my series, and I suppose that’s going to be something you’ll hear from me for the next little while. I get discouraged when I think about needing to figure out newsletter stuff. I’ve looked around StoryOrigin, and I don’t think I’m going to be using it for right now. I feel like authors forget that cultivating a newsletter list is more than just getting people to sign up for it. You’re supposed to be collecting emails from readers who are going to be fans of your work and support you. I may get the newsletter stuff figured out so I can encourage them to sign up in the backs of my books and aim for as many organic signups as possible. I don’t want to lure readers with a free book to sign up. I know that’s the thing to do, but freebie seekers will cost money eventually because you’ll pay for them to be on your list but they won’t buy when you send out email blasts about a new release.

You guys, I know the rules, but I’m tired of playing this game. I just wanna write and make money doing it. Yep.

Well, I don’t have much else. I did Bryan Cohen’s ad profit challenge, but he didn’t offer anything new from what he showed us in his last challenge. I don’t think I’ll be doing any more of those, though I have met some nice people doing them.

I’m always on the look out for new non-fiction to read, but I haven’t been reading much since I’ve started working from home. It’s a lot easier to get words down now that I am, and I’m reading less. Which is probably why I’m all dried up when it comes to blogging. That said, I’m still listening to podcasts, and the Six Figure Authors podcast has Sara Rosett on this week. She wrote a non-fiction book about writing a series. Since that is one thing I’ve managed to make myself bend for (I prefer standalones) I figure anything that could make the process more tolerable (and profitable!) I need to look into. I ordered How to Write a Series, and I will tell you how I like it. I didn’t realize there is also a workbook that goes with it until I accidentally clicked on it trying to grab the link for you all. Check them out!


If you want to listen to her interview on the podcast, you can find it here:

Thanks for reading!

Just a note about book covers and not believing everything you hear.

The amount of information out there is insane, right? You don’t know who to believe, what to believe, if anything is true, and I’m not talking about what’s on social media right now with regards to COVID, but with indie publishing. There are scammers out there, people who want to make a buck off of your inexperience. These people aren’t nice, and you’ll run into them time and time again joining FB groups and Twitter people tweeting their “services” such as they are.

But when you get up into the bigger indies, the ones who are making a bit of money and they turn to the non-fiction, or entrepreneurial side of things, you do expect them to know what they’re talking about.

I’ve mentioned Nick Stephenson on the blog before, incidentally when I was blogging about book covers not that long ago. Because I love all things book covers, when I got an email (yeah, I’m signed up to his newsletter) saying he could make a book cover in 10 minutes using BookBrush, I was intrigued.

I already know I won’t ever use BookBrush, I prefer Canva, and they’re cheaper. I know BookBrush is specifically created for authors and Canva is meant for anyone who needs to make a quick graphic design. I like Canva, know how it works, and I’ve loaded quite a few fonts in my kit over the past couple of years. I don’t think I’ll change anytime soon.

Anyway, so I settled in to watch it, and you can watch it, too.

I had a hard time with the video, and not only because it’s basically one big BookBrush commercial with a probable affiliate link included that he failed to mention was an affiliate link. I could be wrong, but why take the time to make a video and not include a link where he could make a bit of money if his watchers decided to try it out?

So, I watched it, and didn’t really like the cover he came up with at the end and here’s why:

  1. He advocated using Unsplash for photos, and anyone who does book covers knows that using free photos is a no-no. Especially with people in them. Websites like Pexels, Unsplash, and Pixabay do not collect model releases and these websites do not vet photos. There are things in these photos that are not for commercial use. I went to Unsplash and typed in tennis shoes. There were several photos of generic shoes, but there were also some photos that came up with Nike (the swoosh is a dead giveaway) and Adidas. To a newbie wanting to make a book cover about say, running or a personal journey or something, they might think a nice looking photo with a pair of Nike shoes would be okay because they found it on a free-for-commercial-use website. Do the same search on Deposit Photos and not one pair of Nikes shows up at all, or any logo for that matter.
  2. He chose Romance and that is a very nuanced genre. The couple he picked had all their clothes on, and in romance (read: reader) circles, that would indicate the book to be sweet and or clean. Heat levels are depicted by the amount of skin showing on a cover, and that’s something Nick didn’t mention in the video.
  3. He didn’t do a full wrap. I admit his way could be okay for a short story or a reader magnet that may not need the level of quality a book cover would need to promote sales. Reader magnets are supposed to bring signups to your newsletter though, and I wouldn’t imagine anyone signing up for a newsletter if the draw is going to be a short story with a crappy cover. So while you may not want to fork over $100.00 for a premade for a short story or novella that won’t go on sale, eventually your newsletter subscribers are going to be your bread and butter, and you need to treat your fans with the respect they deserve.
  4. Not all fonts are free for commercial use. I don’t know if the font he picked is included in BookBrush or if it’s free for commercial use. I looked at the site I commonly go to for free for commercial use stuff, and it is featured there.

Not all the fonts on that website are for commercial use. Only the fonts with the green dollar tag are. The other problem I had with the font is that it’s not very romancy. Yes, I get he was trying to make a point in that he could make an ebook cover in 10 minutes, and he did. But font is a big deal when it comes to covers and this one, even though it’s free, just doesn’t work.

I don’t mean to pick on him, and I did make a comment on his YouTube video, so don’t think I’m ragging on him behind his back. My comment isn’t as long as what I wrote out for you here, but enough that maybe I did slap him down a little bit. I don’t mind calling out people who aren’t being entirely on the up and up. Passing out bad information is bad, no matter who is doing or how cute his accent is. I know us American ladies are a sucker for a cute accent, but don’t let him talk you into using free photos. It’s just bad news.

Here’s my version of a sweet wedding book cover:

Stock photo taken from Deposit Photos. Title font, Calgary. Author font, Bodoni FLF Cover created in Canva

And it’s easy to see if it will make a good cover by plugging it into the 3d cover mock up creator by Derek Murphy:

With the photo I chose and the title, maybe it’s gearing more toward Women’s Fiction than sweet Contemporary Romance, but it just proves my point: you need to take a bit of time to think about your cover and put some effort into choosing the stock photo, font, and overall design.

I know he was trying to prove his own point: that using BookBrush is an easy tool and you don’t have to pay out hundreds of dollars for a simple cover by a designer. And that’s true, kind of. Someone asked in one of my FB groups what is the best software to make a book cover with, and lots of people chimed in with Photoshop, Canva, Affinity Photo, GIMP, the usual suspects. I told him I use a mixture of Canva and GIMP but I said it doesn’t matter what software you use. If you haven’t developed and eye for what looks good, you’ll always make crap.

If the shoe fits, don’t step in it.

Until next time!


Book Covers. Yep, again, because I like talking about them. :)

If you’ve followed my blog for any amount of time, you guys know I love talking about book covers. I especially love talking about scammers trying to rip you off by slapping a pretty font over a free photo from PIxabay and charging you $50.00 for something you can do yourself in Canva for free. I recently called out a “designer” for doing exactly that, and the icing on the cake was another member of the FB group posted her cover with the same exact photo and said she, too, had been taken for a ride. The universe was on my side that day! I would post a screenshot, but the original poster took it down a couple minutes after. Hopefully in embarrassment with her tail tucked between her legs!

I know I can’t save the world, and if I tried, I wouldn’t have enough time to write. I do like talking about covers though and what draws readers to buy our books. I’m watching a replay of a webinar with Nick Stephenson, and like any webinar talking about sales, he goes briefly goes over a book cover case study with one of his own books.

Taken from Nick’s free webinar

What he said is that the first cover wasn’t doing a good job. So they tried book cover number two, and eventually number three. Number three had the highest click-through and he explained in the next slide why:

Taken from Nick’s free webinar

Apparently, the red title that is associated with thrillers helped, along with the placing the elements that draw the eyes toward the center of the book. I like the first cover though, and I wonder how it would have done had he just changed the butter yellow font color to the dark red that works with thrillers. I think the guy running through the tunnel draws the eye to the center of the book just as well as the silhouette on the third cover. What do you think?

But it just goes to show that even a perfectly good cover may not be doing its job.

If you want to learn more about what Nick is doing, you can check his website here. And if you want to watch any of his YouTube videos, you can check out his channel here.

Anyway, in the FB group I’m in, there was a thread about cover pet peeves, and I thought it was a silly thread because this is something that authors seem to forget. Your book’s cover isn’t for you.

Just like most people agree that reviews aren’t for the author, they’re for readers finding their next book, covers, also, are only for readers. If you get too precious about your cover, or you’re too attached, or you let pride stand in the way of sales, what are you trying to prove? And to who?

names protected to hide the . . .

Listen, if I have to find a picture of a pig and a chicken falling in love to sell my book, then that’s what I’ll put on my cover. I didn’t write my book so it would sink to the bottom of the charts because I cared more about my likes than what will sell my book.

Stock photo provided by Canva. Template provided by Canva.

Genres have cover expectations, and unless you have a solid audience already in place, you need a cover that will sell books. I’m not sure why authors have such a hard time understanding this. I know some of it is cash. Especially if you pay out and you can’t afford to swap. I mean, I’ve heard of that happening, and it’s too bad. But you’re not going to make anything off a book that has a cover on it that isn’t appealing to readers.

Authors can make fun of man-chest covers, or the boring couple with the script font on the front, or all the thriller covers that look the same (girl in red jacket running away from the camera in the fog), or all the Urban Fantasy with the tough girl holding a fireball, but in doing so it just closes their minds to the possibility that being the same as other books might not be a bad thing. And why make things harder than they need to be? Discoverability is difficult!

That thread just really boggled my mind like so many indie decisions do, I guess.

I want my books to sell. That means genre specific tropes, cover to market, good blurb, correct categories and keywords, a nice look inside without typos.

Readers have a lot of choices these days, over 8 million to be exact. Why purposely give them a reason to keep scrolling?

Okay, I think I’m done musing and I’m going to bed. One day I’ll probably get kicked out of all my Facebook groups, but I just can’t help it. I just shake my head at the authors who want to do it their way then end up crying because they don’t sell books.

Can you ever really have your cake and eat it too?

Let me know, because I don’t care enough to try.

Man chest? Yes please. 🙂 Stock photo provided by Canva. Font provided by Canva. Cover design by yours truly.