What do you do when you publish a bad book? 5 Ideas.

Writing tools_ What can you do when you publish a bad book_

As indies, this is bound to happen. Hell, if you’re traditionally published, this can happen too. See my blog post on The Wedding Date.  (Spoiler Alert, I wasn’t impressed.)

As indies, we rush to put out content. Maybe it wasn’t edited the way it should have been, or maybe you didn’t catch a plot hole before you hit Publish. Maybe there’s more telling in there than you thought, or maybe you had some head hopping and you didn’t know you were doing it.

No matter what the issue is, you’re getting bad reviews. People don’t like your book. If you have more than one book out, maybe you feel like it’s not a big deal. But the problem is, if a reader happens along that book–they may not give you another chance to redeem yourself.

bad star reviews

So, what can you do?

  • First, admit your book still needs work. I see lots of people in denial over this. They don’t want to see the truth that their book was published before it was ready. It’s a scary and sad thing to admit. It’s especially heartbreaking when you thought it WAS ready, like The Corner of 1700 Hamilton. I had beta readers. I had an editor. It was as good as I could do at the time. But, now, after writing so many more words and getting better, it wasn’t that great. This can happen to anyone.
  • You can fix it. 
    This presents its own issues with ISBN numbers, and other little things like feeling like you’re ripping off the people who have already purchased it. Time is also a factor because depending on how big of a mess your book is, it could take a few months to rewrite, get it edited again, reformat it, and maybe redo the paperback cover if the number of pages changed. Fixing your book is almost as time-consuming as the launch.
    There is also the ethical question of is it right? Like I said, will you feel like you’re cheating the readers who have paid for your book? What if those reads resulted in bad reviews? Fixing it won’t make those bad reviews go away, and the only thing you can do is add to your blurb on your selling page that your book has been re-edited. This isn’t such a problem if not many people have bought your book, or you caught your mistakes before you started to promote it. This is the ideal scenario, but then you have to ask yourself if you’re going to pull it while you fix it, or hope that no one buys it while it’s in edits.
  • You can unpublish it.
    If your book really sucks, like, it should be hidden in a box under your bed with the dust bunnies and not the plot bunnies, then you can take it down. If you published a paperback, your book will always be there. Goodreads won’t take your books down. Bad books can linger, and there’s nothing you can do about it. I don’t recommend unpublishing. At some point you believed in your book enough to publish it. So deal with the consequences and learn from your mistakes.
  • You can write more books and hope you bury it. 
    If you don’t promote it at all, and never talk about it, there’s a good chance you can bury it. I’ve heard the stat bandied about that 50,000 books are published every month. That’s a lot of books, and it’s not so hard to think that if you never, ever, talk about your book, people will forget you wrote it. In fact, (and I know this to be true) you can soft launch quite a few books and no one will ever know you’re a writer if you don’t say anything.
  • You can leave it alone and start a pen name. 
    Starting over is hard. It means new social media. It means new business cards, new email. It means starting from ground zero. And maybe that’s your thing. Maybe that’s what it takes to feel better, have a fresh start. Lots of people write under different pen names. They abandon series that aren’t working. They want to write in different genres. They have no problem leaving the past behind. They have the time to make a new pen name work–and actually write under that pen name. I listen to  lot of podcasts, and this seems to be quite common. Letting the chips fall where they may and never looking back.
    This certainly is a viable option. If I ever get around to editing my fantasy books, I’ll release those under a pen name. That doesn’t mean I’ll be letting go of my contemporary romance name (which is my real name) but sometimes taking on a different name is smart. Can you do it every time you make a mistake with a book? Probably not. You won’t get anywhere. It’s hard enough as it is to make it under one name consistently putting out quality content. If you keep changing up your names because you keep making mistakes, that’s just wasting time. Time you may not have. As Mark Lefebvre says in The 7 Ps of Publishing, the golden age of Kindle is over. You can’t make a living publishing a couple of books. Making any kind of profit from your writing takes dedication and commitment. It takes consistency and quality work. You have to ask yourself, is the time it takes to let go of that book and start over worth it? Or is it better to take a month and edit the old book, and make it the book it should have been in the first place?


choice

The great thing about being an indie is choice. You have the freedom to do whatever you think is right for your business. And, if presented these choices you feel your book isn’t that bad after all? That is up to you. Promote it. See where it goes. In the scheme of 50,000 books a month, your book really may not be that bad. That’s your choice an author. Take the risk.

This same advice holds true for the authors who are not just publishing but querying. If you’re getting rejection after rejection, or the feedback indicates that your book just isn’t up to par, you have to decide if you want to keep hammering away, fix it, or if you want to put it aside and write something new.

It never ceases to amaze me how many first time authors think their book is wonderful. I was one of them. I learned better, and you will too. It’s what you do with that knowledge that will shape the rest of your career.


A long time ago I  listened to a podcast where the author talked about revamping his series because it wasn’t selling. I was new the indie scene, and I thought that just sounded so wrong. Unfortunately, redoing and rebranding books is an old practice and not just for indies. Traditionally published books have done that for their authors for years. I wrote a pretty in-depth blog post about it, and you can read it here. 

What are your thoughts on redoing books? Worth the time? Or is it better just to forget? Do you still promote your book even though you know it can be better?

For more opinions on what you can do with a bad book check out these links:

https://chrismcmullen.com/2013/09/25/unpublishing-republishing-and-updating-your-book/

https://www.thecreativepenn.com/2015/04/28/changing-book-titles/

https://selfpublishingadvice.org/why-i-unpublished-my-back-catalog/

Book launches, book anniversaries and other musings about three years of hard work.

This morning I was reading a blog post my by friend, Sarah. It’s her book baby’s birthday today, and she’s celebrating her book turning one! And while I admit I’ve never celebrated a book’s birthday–hell, I rarely announce a launch–her blog post encouraged me to take a look back at my publishing milestones.

I don’t have my publishing dates memorized or anything like that, so I’ll need to go on to Amazon and take a look:


Under lock and key

I thought The Corner of 1700 Hamilton was my first book I published, but according to the dates, I actually published Under Lock and Key a week before on July 7th, 2016. It’s a novelette that I wrote from a writing prompt a dear friend of mind, Liz, tweeted one day. I haven’t read it for a long time, and no doubt it needs another edit. When I go wide, I’ll put it everywhere for free. It’s gotten some so-so reviews, but I can’t expect anything too great as it was the first thing I published.

 


the_corner_of_1700_h_cover_for_kindle

A week later, I published The Corner of 1700 Hamilton. This is a trainwreck of a book, as first books are wont to be. The original cover was horrible, and even with a beta reader and an editor, it still wasn’t up to par. Recently I went through one of my old paperbacks and edited both novellas, but I’m not sure if or when I’ll ever put them in. Even the “new” cover needs work,  but my mantra has always been “always look forward.” Having a sub-par book for sale doesn’t make me want to celebrate, however. So I may try to find time one day to fix it up.

 


I was still in novella mode when I decided to try my hand at erotica, and I wrote six novellas back to back for a total of (approximately) 155,000 words. I wrote all of them at once, hired an editor and published them together. Summer Secrets is about a group of friends who have sex, party, fight, and make up at a small lakeside resort during their summer vacation. For what they are, I’m actually quite proud of these; I had found my voice, and the interconnecting plots stand even without the sex.

Summer Secrets was a lot of work, but they made me a better writer. While I won’t be writing any more erotica, I don’t have any regrets taking the time to write these. They were published in August, 2017. I guess I didn’t realize I took a whole year to write them, edit them, format them, and do the covers, but at 155,000 words, I guess that’s not so bad, either. I redid the covers not long ago, and reformatted the insides using Vellum. I was even able to add the embellishments I tried for the first time around. They are pretty, and it’s too bad they aren’t in a genre I want to write anymore. I don’t consider them part of my backlist, but I won’t bury them the way I kind of blur over 1700 when asked about my backlist.

The covers look better, and the paperback covers look a lot nicer. I’ve learned a lot in the past three years, and I think it shows.

Summer Secrets Novellas 1-3 New Cover

summer secrets new cover 4-6

 

summer secrets chapter starts


I had Don’t Run Away done while I was doing these, and I can’t even say when exactly I fixed it up and decided to make it a trilogy.  I published the first on November 17th, 2017. I do remember while Summer Secrets was being edited, I wrote the second book of the trilogy. Later that became Chasing You which was published on December 14th, 2017. Running Scared was published in January of 2018. All I can say is when I look at those dates is holy crap. It helped I had Don’t Run Away done, and that was one tough book. It went through a lot of edits. I added POVs, took them out. Rewrote large sections. This was before I started listening to my novels as part of my editing routine, and I have no idea after the first one was beta read/edited, what I did with the others. I think by then I was confident in my own editing skills, but I doubt I was at the point I am today.

At any rate, they do okay, and during a Freebooksy ad, I gave away over 4,000 copies of Don’t Run Away. That promo led to the first wave of readers whom I hadn’t met via social media (AKA strangers), and I’m happy to have done it. I also proved that even though it feels like a quilt, all patched together, the book was strong enough to get decent read-through to the others. If you want to read about my Freebooksy promo results, look here. If you want to read some of my reviews on Goodreads, look here.

The best lesson I learned from writing the trilogy is to MAKE THE FIRST BOOK STRONG TO ENSURE READ-THROUGH. It won’t matter how many books you have in a series if your first book won’t carry them.

I’ve redone the covers, though they aren’t a drastic change, and I reformatted the insides using Vellum.

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I can tell you I was done with those characters by the time I finished Running Scared, and I didn’t think I’d ever do another series. I don’t want to say I was bored, because what would that say about my writing? But I will admit it’s nice to move on.

Wherever He Goes was published on June 1, 2018. It was the first stand alone novel I’d ever written–up to that point, even my novellas had been connected stories. I haven’t done much promo for that, though I did do a paid Bargainbooksy that didn’t do anything. Looking back at stats, I don’t even think the sales paid for the promo. If you want to look at my blog post about my results, look here.

There were a few firsts with this one: I had more beta readers, and I did the entire paperback cover in Canva. It looks amazing, and is still one of my favorite covers to date. I’ve had good feedback about the novel, and I enjoyed writing it. I need to do more promo for it, as I think it’s an enjoyable contemporary romance that should have more readers than it does.

Wherever He Goes (1)


All of Nothing, I feel, is my strongest book to date, and I believe in it so strongly, I entered it into the RWA RITA awards contest. It can more than hold its own against some of the traditionally published books out there, and when I did a Freebooksy promo for it, I gave away over 6,000 books. (If you want to read about those results, click here.) I love the way my ad for it looked in their newsletter, and bless them for making it the first book!

freebooksyadallofnothing

It didn’t place as high as Don’t Run Away on the free lists, simply because they are in separate categories. (Don’t Run Away is a sports romance.) But the book has more reviews than any other of my books. Published on October 16, 2018, it took me four and a half months to write it, edit it, format it, and release it. I had it beta read and proofed, and I’m very proud of how it turned out–from cover to cover.

All of Nothing Paperback Cover


The Years Between UsI don’t have any more published work out right now, though The Years Between Us is finished. I could have had it published already, but I’m working on a series that I won’t release until they are all done. I’ve been taking my time editing The Years Between Us, but at 74,000 words, it is a complete and finished novel. I don’t have the full cover completed, nor has it been fully edited, but I do plan to have it out into the world maybe by the end of March, or early April. There is no rush, as I don’t see my series being released until Christmas of this year. The first draft of the first book is finished, however, though I admit getting out of my recovery rut has been harder than I expected.


Anyway, so looking at those dates, seeing how hard I’ve worked . . . what have I learned through these two and a half years of publishing?

  1. Not many people care. Sure I may have a lot of followers on Twitter, may be a part of a lot of writing groups on Facebook, but unless your books are actually doing well, and you can prove it through sales, no one cares what you’re doing. Only a handful of my friends have patted my back, and that’s fine. My progress is for myself. I know I’m working hard, and I hope I can be an inspiration to others, whether my books are selling or not.
  2. You have to keep moving forward, or you’ll feel like you’re on a going down escalator trying run upstairs. With indie publishing, everyone is faster, quicker, doing more than you. Some are doing this in a legit way, and some are not. But for you, yourself, if you want to make any headway in the industry, always be moving forward. Don’t get caught in a rut because days turn into weeks, weeks into months, and months into years. Just like my friend Sarah says in the blog post I linked to at the beginning, all of a sudden a year had gone by and she has nothing to show for it. 500 words a day over the course of 365 days in a year can net you 182,500 words in a year.
  3. Even when you’re doing the work, it will feel like you’re in quicksand. The harder you struggle, the faster you sink. I’ve done a lot of work these past couple of years, and if I kept track of my hours worked versus the time and expense, I would be negative in return on investment. You can’t let this get you down, or you’ll stop. Write for the joy of it first, so you always keep working at your dreams. And let success be a secondary motivator. My success will come–I’ll make sure it does. But I can’t guarantee when it will. All I know is if I stop working for it, I definitely won’t have it.
  4. It might be your baby, but after you publish it, it’s not your baby anymore. MAKE IT WORK FOR YOU. This reasoning is probably why I don’t celebrate my book birthdays. I don’t think of my books as babies. I think of them as products to be sold to help me make money. I do enjoy writing, or I wouldn’t do it. But I also want to make a profit so I can keep doing this, for the long-term. While I’ve stated I like my job, and yeah, my free time at work as helped me with my publishing speed, I would love to earn a living on my writing only. I can’t be precious with my work. I’m always learning about craft, always keeping up with the latest thing about publishing. Even if you’re persistent and want to keep comparing your books to babies, eventually you expect your children to go out into the world on their own and make their own money. Even real-life children grow up.

Thanks for sticking with me–this is probably one of the longest blog posts to date. I doubt I’ll do a recap again; as my backlist grows, it will just get too time consuming. But the look back was fun, and thank you again for joining me!

If you  want to read any of my books, you can check out my Amazon author page, here.

Wherever He Goes and All of Nothing have recently been added to Kobo, and you can find them here and here.

Thanks for reading!

EL James has written another book! (And why does anyone care?)

e.l.-james-the-mister-livre

Photo taken from iD Boox. Click here for the article.

There was some big news in the book world last week: EL James has written another book!

50 shades

I heard about it in a few Facebook writing groups I’m in, and Publisher’s Weekly had to mention it in one of the newsletters I subscribe to.

The thing is, I don’t understand why anyone cares, and so passionately, it seems.

Well, I understand. Her 50 Shades of Grey took the romance community by storm and sold a record number of books. The trilogy was turned into movies, which, in turn, made E L James a household name and millionaire. It’s what any indie writer, or any writer, for that matter, dreams of.

el james books

She was a so-called “overnight success” (though her fanfiction of Twilight had been online for free for years prior) and the inventor of what is now called “Mommy porn.”

But why is it such big news that she’s writing again?

Even if you didn’t like 50 Shades of Grey, you have admire a woman who could write a few books that captivated so many people. Regardless of how well, or not well, they were written, James told a great story. If you want to read about what made her trilogy so intriguing, read The Bestseller Code. The authors of that book break down what James did (either purposely or by mistake) that made her books so un-put-down-able.

I didn’t read her books. I bought the trilogy a long time ago from a thrift store, and I flipped through the other two in a Target while my kids looked at toys. But I didn’t buy them.

I did, however LOVE the movies. I own them and rewatch them all the time. And yep, I paid to see them in the theatre. If the movies followed the storylines of the books at all, I can see where people would be intrigued.

But in terms of the indie community, I don’t understand the derision aimed at poor Mrs. James. I mean, if you’re going to roast her over an open flame for the bad writing, what are YOU doing to improve yours?

christian grey had his tools. do you have yours_

I’m glad that EL James has written another book. I’m glad she had the courage after being treated how she was by the writing community (proving once again that writers are not readers. READERS purchased her book, and it was the READERS who lined her bank account.) I’m glad she wasn’t intimidated by her own success.

I think this is an opportunity for writers to support other writers. What can we do to support other writers?

  1. Stop tearing each other down.
    EL James wasn’t fully responsible for her book being what it was. She was a first time author, and her publishing house could have supported the editing process more than it did. Instead they pushed out her book to make use of her popularity online. It paid off, but I’m not denying her book could have been edited better.
  2. Leave positive feedback. 
    Even the most horribly of written books can have positive things you can say about them. And if you feel you can’t be nice about anything, just don’t say anything at all. Sometimes silence really does speak louder than words.
  3. Don’t read outside the genre of your preference.
    The thing that made the most angry were the people who were dissing 50 Shades of Grey weren’t James’s target audience. 50 Shades was a New Adult, possibly Young Adult novel, and if you couldn’t appreciate the book for what it was–Anastasia Steele trying to find her place in the world while falling in love–then the book wasn’t for you to begin with.
  4. Learn from James’s mistakes.
    Instead of laughing at the kind of book 50 Shades is, take a look at what you didn’t like about it, and learn how to avoid those things in your own writing. Did she not pull off 1st person? Too many adverbs? Was her book too wordy? Were there plot holes? (The movies indicate there were.)
  5. But also realize she did SOMETHING right.
    She had to have, otherwise no matter how much marketing she had behind her, her books never would have taken off to the extent they did. What did she do right? She’s a good storyteller. Christian Grey was notably, romantically flawed. He was everything a reader wants in a romance novel hero.
  6. Be careful what you wish for.
    Success comes with people who will be jealous of you, and who will want to cut you down just for the fact you made it and they didn’t. To be ostracized for success isn’t something anyone wishes for. And while James seems to have had all the luck and success in this world, you want people to keep your books on their shelves–not donate them to a thrift store.
    This isn’t the kind of reading nook you want people to build with discarded copies of your books.

    50 shades fort

 

Congratulations to EL James on her release! Let me know if you plan to read it. 🙂

The Mister is on pre-order until April 16, 2019. If you want to preorder it, click here.

Thanks for reading!

 

October through the end of the year goals.Whatever.

Everyone is doing October/end of year goals, so I thought I would, too.

I don’t have many.

  1. Finish All of Nothing. This includes finishing the editing, writing the blurb, doing the full cover for the paperback, formatting for both Kindle and paperback. Sending it out for betas and hopefully publish by Halloween. It was my target goal from the beginning, with Thanksgiving being the ultimate maximum amount of time I wanted to take. It looks like Halloween is more than doable–at least for the Kindle. Using KDP Print for the paperback takes longer, just for the simple fact ordering and waiting for a proof is a lot more time consuming than it used to be through CreateSpace. If you’re launching a paperback by a certain date, be prepared and give yourself plenty of time for the KDP Print hassle.

    Here’s the working cover I made in Canva. We’ll see if I stick with it.

    allofnothing
    Made with a Canva template and a photo I purchased from CanstockPhoto, it’s a simple cover which I hope conveys the darkness of the story.  No chick lit for this author. 😛

  2. I have 2,000 words into my next book (a beautiful May/December romance that will be a counter to the dark romance I’m editing now) already written, and a few pages longhand that I need to type up. I would at least like to get the handwritten stuff typed up this month. I would love to get the whole thing written and published by March of next year. I have a bookselling summit I’m attending in May, and the more in my backlist, the better.
  3. I did a Happy Book Reviews feature for Wherever He Goes that I am not terribly impressed with. I’ll do a full blog post on how it turned out. But for now, it’s safe to say, don’t waste your money. If it sounds too good to be true, it probably is.
  4. In my other blog post about marketing, I said I was writing a non-fiction book on self-editing. I’m going to be working hard on that in the coming months, and hopefully have that ready to go by no later than this summer. My fiction comes first, and I want my new book to be ready by the summit, but depending on my health (see number 5) I’d like to get the editing how-to book done by June.
  5. I have carpal tunnel and I’ll be going for a nerve test this Thursday. My carpal tunnel runs from my elbows into my neck, shoulder blades, and back. Meaning, I’m in a ton of pain a lot of the time. I let it go too long. I know. And I’m paying for it now. But the truth is, I’ll more than likely be having surgery and the recovery time for both arms will set me back. I know voice-to-text can be a life-saver to some, and I may still be able to blog that way for a bit, but chances are, I won’t be able to work on my fiction for a while. The break is much needed, but not that wanted. We’ll see how it goes.
  6. These are lofty goals when I have a new kitty to play with! My husband moved out, and the kids and I replaced him with a new kitten named Blaze. It wasn’t really like that (LOL) but it’s hard to resist playing with her, or snuggling with her when she’s sleeping. She’ll be a good recovery pal. Here’s a pic:

    blaze
    It’s tough not to share pictures of her all the time, so if you follow me over on Instagram, you can see a lot more of her. 🙂

Those are pretty lofty goals for the next few months, but I’m hoping it’s nothing I can’t get accomplished. All of Nothing is the big item on my plate right now, along with keeping this blog going with indie news and writing tips.

Also, since I will be working on my editing book, if there is anything you struggle with when it comes to self-editing LET ME KNOW! I would love love love to include anything and everything indie writers struggle with.

Happy Fall, Everyone!

book and fall leaves

Whine a Little . . . Over There

There’s been lots of whining on Twitter lately. More specifically, authors whining about not seeing books sales. Even more specifically, authors not seeing their books sell.

Maybe it’s because we’re in the dog days of summer, or people aren’t looking forward to school starting, or the crap we’re all going to have to deal with when THE HOLIDAYS start in full-swing October first.Dog Days of Summer

But whatever it is, it needs to stop. Because YOU, and nobody else but you, can make sales happen for your book.

Mostly, this is on Twitter. I can say it louder for the people in the back. TWITTER ISN’T FOR SELLING BOOKS. If you’re a member of Writer Twitter, you’re a member of WRITER Twitter. There’s a reason why it’s called that. Because we’re writers. Join READER Twitter. It’s gotta be there somewhere. Maybe #amreading is wedged between #IhateTrump and #turtlesareweird. If you’re convinced Twitter is the only way to sell books, or it’s the only way you want to try, break into the #amreading crowd. Or try. I’ll leave a light on for ya.

But if you want to take stab at moving books instead of whining about it, explore these ideas. First though, you need to take a look at your book.

  • Cover needs to be decent. Needs to depict the genre, needs to fit in, but stand out (in a good way.) Join an FB cover group and get some critiques. Taking a second look at your cover and if it’s not up to snuff, fix it. It’s killing your sales before they start.
    Books to consider:

    Cover Design and YOU!: Dos, Don’ts, and Choices
    Why Does My Book Not Sell? 20 Simple Fixes (Writer’s Craft)

  • Make your blurb awesome! This is easier said than done. Bryan Cohen is great at this. He teaches webinars and he runs a business doing this. And he makes very good money doing it. But he shares his knowledge, so don’t just moan you don’t know how to do it. Read about it. You’re a writer. Research. Here’s his book. He breaks it down so you can do it, too. With his guidance, I write my blurbs in half an hour. Here’s a Book Description Critique with Bryan Cohen hosted by Reedsy. Watch it.
  • Make sure you have a decent title. No one told me this before I published, and now my very first book has a stupid title I can’t change because I don’t want to waste the money I spent on my ISBN number. If you don’t have any reviews and didn’t purchase your ISBN number, you can change your title. Changing your title and ISBN number will lose you reviews so if you only have one from your best friend Angie, she’ll probably post it again if you republish with a better title.
    Grab some ideas from Dave Chesson; he’s got some good ones.
  • Make sure your “look insides” (first sample pages) are decent. This can make or break you if all the other parts about your book are spot on. If you don’t have a solid POV, if you have typos, if your formatting is messed up, the best cover in the world won’t save you. Try to get your hook within the first few pages of your book so it’s included in the look inside. Turn that browser into a buyer!

Now that we covered that and your book is up to par, you’ll need to ask yourself what you’re doing to help your book sell. Tweeting every day isn’t going to help. So what can you do to spike sales?

  • Are you spending any money?  You have to spend money to make money. I’m not kidding. Lots of people are like, “I don’t have any money to put toward selling my book.” Then you’re not going to sell your books. No business has ever opened that didn’t need seed money. Investors. Start-up money. You buy stock for your shelves, you fork over for rental space. You pay for wages for your employees before you’ve even sold one thing. Your book isn’t any different. Nobody ever went into business for themselves because they needed money yesterday. Starting a business is a lifelong endeavor. What can you put your money toward?

    *Pay for promos. I spent 80 dollars to give away 4,000 copies of Don’t Run Away in a free book promo for FreeBooksy. It got me some reviews, and lots of KU reads for the whole trilogy. I made my money back and then some.

    *Pay for giveaways. Goodreads did away with their free giveaways but because you have to pay, the market for giveaways isn’t so saturated. People have debated as to whether or not it’s a good thing, but I think it is. I haven’t tried them yet, but in the spirit of trying one new thing with each new release, I’ll be trying it when I publish All of Nothing this fall. Read about them here.

    *Pay for ads on Amazon. This isn’t as scary as it sounds. I’ve been blogging about my experience. It won’t break the bank to give it a try, but it’s important to do it correctly. Brian Meeks has a wonderful book about it. Amazon changed the platform a bit, so his instructions are already outdated even though his book is only a year old. But his advice is still as good as gold, and just as valuable.

    *Pay for ads on Facebook. These are trickier than Amazon ads. At least, I’ve read that they are. I haven’t tried Facebook ads, and if you don’t have the money to spare, I would suggest going with Amazon ads first. I’ve spent under five dollars experimenting with Amazon Ads. But if you want to try FB ads, again, do it correctly. Michael Cooper has a super great book about it. It’s important to try ads correctly, otherwise you’ll blow through money, claim they don’t work, and you may write off a great way to let people know about your books!

    *Pay for a blog tour. I used to hear a lot about these two years ago when I joined Twitter, but not so much anymore. You don’t have to pay someone to set up a blog tour, but if you pay a legit person they’ll know the best blogs to submit your book to. I’ve never tried one of these. They’re time-consuming. Either you have to fill out an interview sheet or compose a guest post for that blog. If you’re doing a full tour, that could consist of anywhere between 5 to 20 or even more blog sites. That’s a lot of guest blogging and interviews when maybe you should be writing your next book.

    *Reviews. If you do this in a legitimate fashion, this can be a coup for you. I have not tried it because the service I wanted to try distributes the books to readers through BookFunnel and that goes against KDP Select’s terms of service. I pulled Wherever He Goes out of Select to try this review service, and it comes out September 3rd. It wasn’t doing well in KU anyway, so I didn’t see the harm in trying. I’m going to try Happy Book Reviews. I’ve heard good things and so-so things about results. But if you have a good book with a good blurb and good cover, and the plot/genre isn’t too weird, you may get good results. Give it a shot.

  • Are you writing more books? The best marketing you can do is release new books. Lots of debate on quality versus quantity, but if you just can’t scrape up the cash to put toward your book’s promo, at least writing and releasing is free. *As free as you can get without spending money on cover, editing, etc. I’ve heard you drop off the Amazon algorithms after three months, so you want to release something every three months. Try releasing tie-in novellas. Or just dig in your heels and write the next book. I see lots of people trying to build careers on one book, and that only works if you write a non-fiction book and your career is already based on that book. Readers expect more from you. Keep them happy.
  • Offer to guest blog on other people’s websites in your genre. Ask “up.” Someone in your genre who has more followers than you. Someone whose website gets a bit more traction than yours. This is where your tweeting should come in handy–you’ve made connections, don’t be afraid to ask. Most people would love to host a guest blogger. It frees up their schedule for the week. But make sure your book is up to snuff or they’ll turn you down. And be prepared to giveaway a book. That seems counterproductive to sales, but lots of bloggers want to reward their readers for showing up.
  • Think local. Ask your town’s newspaper’s lifestyle section to do an article on you. If you have local small magazines, ask them to do a profile. Ask your indie bookstore if you can do a signing, or if they’ll sell your book. Heck, maybe get together with a couple of indies in your area and ask Barnes and Noble if they’re willing to do an Indie Night. Asking is hard. We’re introverts at heart, but even if the answer is no, at least you can say you tried.
  • Take a hard look at your book. Besides the cover, the editing, the blurb, the title, ask yourself, is this something someone would want to read? Especially if this is your first book. Indies like to experiment when they’re starting out. We’re finding our niche; we’re finding our passion. Experimenting with your hamster detective series is cool, but can you get sales? Maybe not. So take a hard look at your book before you throw money at it. It may not do any good. And that’s the sad truth. If you can be honest with yourself and say yes, my book has readers, all I have to do is fine them, then good luck!

Whining about lack of sales isn’t going to help you sell books. After a while it becomes annoying, and you end up tarnishing your reputation. If your first book isn’t working, then move on. Write something else. Write something better. We get better at our craft with every book we write.

book marketing challengeRachel Thompson says we don’t get traction with our careers until we have at least 6-10 books under our belts. As the self-publishing industry gets more competitive, that number may get higher. If you’d like to read her awesome book about marketing, you can look for it here.

Book sales are subjective. What works for you may not work for someone else.

The best advice I can give you is write well, and publish often. Stay consistent. Build your brand on a genre you love to write.

Sales take time.

Have patience, and good luck!

 

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Changing Your Book Over From CreateSpace to KDP Print

This is the big bad everyone is talking about–moving your books over.

Do you want to move your books from CreateSpace to KDP print? I think, yes. Because if you’ve been following what CreateSpace has been doing (ie, cutting staff, removing services) then you know that Amazon is in the slow process of getting rid of it. Not that anyone from Amazon has admitted it.

If you’ve been avoiding it because you think it’s going to be hard, don’t worry! It will be fine. I did it just to see how it would go, and I ended up doing half my books.

Let me tell you how.

First, you go to your dashboard on KDP. The one you check when you want to see your lack of sales.

Then, what you need to do is find the corresponding book that you have on Kindle, and choose Create Paperback.

blog going from cs to kdpp5

 

After that, there is a place for you to enter the ISBN number you used for CreateSpace. Log into your CreateSpace account and copy and paste the ISBN number from your paperback into the space.  After you type in the number, you have to hit ENTER, and the yellow button will highlight so you can click it. I don’t have a screenshot of that, but just take my word for it. They tell you in pretty green that yes, you are the owner of the title. 🙂 Thanks, KDP Print!

blog going from cs to kdpp

The categories don’t come with your manuscript or your cover, so you need to choose the categories over again. I didn’t, and I got the error message.

blog going from cs to kdpp4

Choose the option “you have published this book on CreateSpace.” That’s the whole point to this exercise.

Also, another good thing to know is you can’t change your trim size and your interior since those things are attached to your ISBN number.

blog going from cs to kdpp2

But after that, you’ll see that everything has ported over:

blog going from cs to kdpp3

After the cover and manuscript are processed, you can take a look at it through the online viewer. I open it just to be sure, because KDP Print is a lot more clear on cover and manuscript requirements.

There is one thing I found out the hard way:

If CreateSpace tweaked your cover in any way to make it passable for publication, those changes do not carry over. 

Apparently, when I did my covers for Summer Secrets, I did them wrong, and the lovely customer service people at CreateSpace fixed them for me. They didn’t bother to tell me I was doing them incorrectly. When I did a cover for one of my books in my trilogy, I called them for something completely unrelated, but the rep I spoke with pointed out that error as well. I thought since they were publishable, I wouldn’t have a problem, but I did.

I wouldn’t bring this up except for the fact that I don’t know how may covers CreateSpace helped along with no notice to the author. Is it bad? No, not at all. But if they tweaked your cover and KDP Print tells you something is wrong now, I hope you have the skills to do what CreateSpace did to fix it in the first place. Or if you hired a designer, you’ll have to ask them to make the changes.

Don’t worry if KDP Print tells you something is wrong–they get very precise when pointing out the errors. They won’t leave you guessing, and they let you know right away–in the information bar on the left-hand side of the online viewer.

It was just a surprise to me that KDP Print didn’t approve my covers when CreateSpace had published them.

You won’t know right away if they pass, even if there aren’t any errors in the online viewer–they do go into review, and you’ll get an email saying if they pass or not. And if they don’t, the email will explain why. But it is faster than the 24 hour time period that CreateSpace used to take. I got my emails back in 12 hours. The online viewer is similar to the one on CreateSpace. Sometimes it seems like it will take forever for the viewer to populate your content, but I just hit REFRESH and that seems to do the trick to get it moving.

Don’t forget to hit SAVE AND PUBLISH.

And that’s all there is to it, really. I messed with the insides of 1700, so I ordered a new proof, just to be sure.

The link to order the proof is small, and it’s on the bottom of the page, so you’ll have to keep an eye out for it if you want to order a new proof.

I didn’t mess with the insides of Summer Secrets, so I didn’t order a proof of either of those. Proofs take a lot longer to come than they did using CreateSpace, and author copies, too. Definitely plan extra time into your publishing schedule.

All in all, I was happy with the experience. It will go smoothly for you if don’t have cover issues and if you don’t change anything with the interior. Although, now is a good time to do those changes, if that’s what you were going to do at some point. All you would have to do is upload the new file and replace the ported file from CreateSpace with the file you made changes to.

Always order a proof if you make interior changes, unless you are prepared to flip through every page with the online viewer.

KDP offers instructions and offers advice, and you can read about that here.

Otherwise, there’s not much else to tell you. I plan to do the trilogy soon. Oh, and if you’re selling paperbacks like hotcakes right now, you probably don’t want to do this until your sales die down because as you switch over, your paperbacks aren’t available for purchase.

If you’re worried, try not to be. I was a new author when I did my covers, but I’m better at it now. If you used a cover designer or in any way were more experienced than me when publishing your book, you’ll be just fine.

Jump, don’t be pushed.

Good luck!

 

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How Free is Self-Publishing?

It costs absolutely nothing to publish a book. Nothing.

free

There are free word processing programs like Google Docs. You can use a library’s internet and computer. Platforms like Draft2Digital and Amazon’s KDP will provide you with some kind of book identification number so you don’t have to buy ISBNs for your books.

All you need to do is write, make a cover in Canva using their free website, use a free for commercial use picture from Pixabay, Pexels, or Unsplash, and you are a published author. All for free.

But when isn’t that a good idea?

Do you know Amazon has over 7 billion books in their Kindle store? And writers publish more every day.

So not only are you competing with everyone you know on Writer Twitter, you are competing with writers who are not on Twitter, big time indies who don’t have much time for social media. You’re competing with traditionally published authors, and those authors range from anywhere between The Big Five to tiny university presses.

You’re competing with writers from the US, Canada, (do you know how many writers I know who live in London, Ontario? A lot!) the UK, Australia, and many other countries.

Over 7 billion books.

Okay. What what is this blog post really about now that I’ve made you feel like crap?

Spending money.

Self-publishing is free.

Until it isn’t.

I do everything myself. For my trilogy, and Wherever He Goes, I wrote them, edited them. I formatted them and did the covers. The orangy hue on the third is my fault. I didn’t have the skill to fix it. It doesn’t look bad on screen, but the paperback could look better. That’s just the way it is, and I accept that.

What can you pay for when you self-publish?

  • Editing
  • Formatting
  • Cover

Those are the three big ones. But we can go further:

  • Beta Readers/Critique Partners/Book Coaches/Book Doulas
  • Blurb writing
  • Reviews/Arc review services like NetGalley
  • Advertising, ie, Facebook ads, Amazon ads, Promotions
  • ISBNs
  • Paperbacks for giveaways
  • Giveaway fees like on Goodreads

No one is saying you have to pay for all of that–or any of it.

It’s up to your discretion how much money you want to pump into your books.

See, this is the problem. No one wants to admit that they publish their books to sell them. Which leads an author not spending one dime on their books.

They are publishing for themselves. I repeat this over and over again like a broken record:

If you only publish for yourself you have no right to complain if your books do not sell.

But if you can admit you want people to pay to read your work then you have to take a hard look at your book.

Is the cover you made yourself doing the job?

Is your blurb up to snuff or is it confusing and off-putting?

Are there typos in the first few pages of the Look Inside?

If you can’t put out quality work yourself, then you’re going to need help.

It’s that simple.

And that difficult because saying you need help is a lot easier than being able to afford said help.

That being said, you can teach yourself how to do these things.

If you just shut down on me, it’s because you don’t want to take the time to learn. That’s okay. I wear clothes every day. That doesn’t mean I want to learn how to sew.

But what I’m trying to tell you is that you must find a happy medium between doing things for yourself and hiring out the help you need to make your book desirable to readers.

Because remember, readers have 7 billion choices.

Listen, my books aren’t pretty. Use the look Inside Feature for any of my books and you’ll see basic formatting. The embellishments are non-existent.

That’s fine. I taught myself enough to get by, and that’s good enough for me.

Readers aren’t going to care if you have fancy chapter headings if your story sucks.

So, being I’ve published a few things, I can suggest where you should put your money–if you have any, or where you should ask for favors from friends–if you have any. Just kidding!

  1. Editing. If you’re a newbie writer, this means a developmental edit as well as a line edit and proofing. Plot holes, flat characters. Developmental editing can be more of a job for a critique partner or someone from your writing group. Ask someone who reads your genre so they have a handle on the tropes and feel for the type of genre your book is in. Once you have a stellar story and a solid look inside sample, you need a good cover.
  2. Cover. Canva.com offers design classes. You need to train your eye and learn what makes a good cover. It can make or break your book. Plus, if you push your book in any way, ads, promos, giveaways, your cover will be the selling point. Look at your genre on Amazon. Look at templates. Try to duplicate them yourself in Canva. You may need to spring for a photo, but that’s not as expensive as you might think. I buy mine on canstockphoto.com for seven dollars apiece. Photos are even cheaper if you buy a credit package.

    A word of warning though. I write romance, and slapping some text onto a smiling couple is a lot different than making a cover for an Urban Fantasy novel. Fantasy, of any kind, requires a certain kind of cover. Negotiating a price with someone on Fiverr is a lot better than publishing a book that does not have an appropriate cover. Your sales will stop before they even start. I’m sorry, but that’s just the way it is.

    Sometimes you can find a pre-made template that’s cheap.

    Sometimes you can even find a photo on a photo site that is already doctored to how you need/want it to be. Set aside hours, days, if not weeks, to click through pictures. I’m barely 20,000 words into my next book and I’m already looking at photos.

  3. Formatting. Formatting for Kindle takes five minutes. All you need to do is set the options in Word so when you upload it into KDP it converts correctly. If you go wide and you use Draft2Digital, you don’t even have to do that. (Smashwords is a different story, and your Word file has to be formatted correctly or it won’t convert through their “meatgrinder” and they won’t publish your book.) Draft2Digital seems easier to work with, but I’m in KDP Select and haven’t used either of those services.

 

What is the cost of self-publishing? It can cost as much or as little as you want to put into it.

Someone opening a business always needs to invest. Paying for services is investing in your book business.

I used to think that I didn’t want to invest in my books because I may never get that money back. But that was incorrect thinking.

If my books are well-written, have a nice cover, and are formatted as to not turn anyone off from reading it, eventually, I will see that money returned to me by way of sales.

My books will be sold for years and years.  As I slowly make a name for myself, my sales will increase. It will take time, but I’m in it for the long haul, and I have patience.

I’ve put money toward my books by way of taking the time to learn how to do things for myself. I read lots of editing books. I read tons of blog posts about what makes a good cover. I’ve practiced making covers. I’ve learned to format my files. It took time. But time is money. I’ll eventually see dividends on the time I invested in my books.

time is money

It’s a personal choice.


This blog post begins a self-publishing series about how you can do most of these things by yourself if you want, and where to look if you don’t. I’ll give you the resources I used to learn and you can decide for yourself if it’s easier for you to hire out, or if you can’t afford it, where you can spend time learning things on your own.

Look for my next blog post about editing resources.

Thanks for reading!