The Scary World of Amazon Marketing Services

Writers need to get their books out there. Twitter doesn’t sell books. Neither does Facebook–at least not on your personal profile. There are only so many copies Aunt Edna wants. And she’s not going to pay your bills. (If she is, that’s no one’s business but yours.)

So what is an author to do? Well, you can write more books. You should be anyway. What else? Instagram the shit out of your life hoping to draw some attention to your fabulous #writerslife.

What else?

Pay for promos, maybe. I’m assuming I’m still getting some KU page reads from a Freebooksy promo I did a few months ago. (To read about that, click here.)

I’ve come to the conclusion after a few years on Twitter, the only way to find readers is to write books and tell people (who aren’t on Twitter) about them (you know, actual readers). I’ve decided to dip my toes into the world of Amazon ads.

amazon adsNow, lots of people have told me that they don’t work. I bought Brian Meeks’ book, and he tells me they do. But you gotta be smart, and you gotta be patient, and you gotta test. Test and Test. And Test.

Oh, by the way, you have to have a decent book, good cover, good blurb. Because if you don’t have a quality book, no amount of advertising will sell your POS. (Sometimes people forget about that part.)

So, I’ve been running ads for a couple of weeks. Brian says this isn’t hardly any time at all, and I agree. Buying and running ads on Amazon isn’t the magic trick to selling books and getting famous. You need to have patience, and you need to know what you’re doing.

At first, I bid low (like Brian advised–he walks you through the entire process), and piecing together information from other sources, I realized this was way too low. I write contemporary romance, and it’s a highly competitive market.

The thing with Amazon ads is you need to bid high enough that Amazon will show your ads, but not so high that if someone clicks on your ad but doesn’t buy, you don’t go broke paying for clicks that don’t turn into sales.

It’s called a sweet spot, and from what I can tell, few people have the patience to get there. Or they are too scared they are going to waste a lot of money trying.

I’ve been running ads for 13 days, and this is what I have so far:

ams ads so far june 18

Remember, 13 days isn’t hardly any time at all. But for anyone scared to run ads, take a look: I have 12 ads running right now, and I’ve spent 35 cents. Not dollars, cents. None of the ads are doing particularly well, and I assume it’s because I’ve bid too low. The ad for Don’t Run Away that has over 3,000 impressions, hasn’t cost me anything. But those impressions could have given me a few page reads in KU if someone saw the ad, but didn’t click and just decided to try the book in KU anyway. Where and when someone decides to read your book if it’s enrolled in KU will always be a mystery.

Here are my KU page reads for DRA. I took this screenshot on June 18th. The same day I took the screenshot of my ad dashboard.

sales and ku reads for dra

Nope, I don’t have any sales yet. But I haven’t gone broke trying, either.

So anyone who is wanting to try this but is afraid of losing money can err on the side of caution, figure a few things out, and go from there.

I’m surprised that DRA is getting impressions, as the second set of ads I did for Wherever He Goes is a higher cost per click (which you would think would buy me more exposure), and I think the cover for WHG is better than DRA. But maybe the blurb is better written, or the characters resonate better with readers.

So where do I go from here? I plan to bid a bit more for WHG, and see if I can’t get some impressions, at least. Maybe I could even do another set of ads for DRA at a higher bid, and see if that doesn’t ramp up my impressions even more and hope those turn into clicks. Or I could do nothing, and wait to see what happens, because 13 days of ads is hardly any time at all.

But I’ll keep an eye on it. I just wanted to let you know a high daily limit doesn’t have to scare you.

And if you take anything away from this it’s this: if your ads are successful, and you are getting a ton of clicks but they aren’t turning into sales–you need to look at your book. You need to look at your cover. Your Look Inside pages. Your blurb. Don’t pay for ads for a crappy book. Make it better.

I’ll keep you posted!