Impatient readers. A gift or a burden?

You know what I love more than anything in the world? Realizing at 8 pm the night before a blog post is due that I haven’t written it yet! This week has been just a crazy time with some personal issues, a cat that won’t let me sleep, and a maintenance man in our bathroom. I’m exhausted, and for the first time in a long time, I didn’t get much done on my book this week. I stalled out around 64k and I need to dig my heels in and get it finished if I want to meet my goal of the middle of December. For the first time in forever I don’t have the next book planned, so I may actually take that break I wrote about 6 books ago. Maybe.

What was interesting this week is a little drama over on the Nora Roberts blog. She released a first in a trilogy (which apparently ended in a cliffhanger) and already her readers are clamoring for the second. The comments on the blog got a little heated, and Nora and her publicist Laura shut it down pretty quickly:

For those of you who can’t read that one of her readers says: NR trilogies used to be published all in one year a month apart. now they are a year apart.
what the heck

Her publicist, Laura, came back with: The trilogies are longer, more complicated books. Nora needs the time to write them.

And Nora herself said: I did the three in three months in paperback trilogies once or twice. That schedule was by no means usual or regular. As it was, doing that cramped my writing schedule and seriously impacted my personal life.

I can’t write that fast!!!

It takes time to write, and it takes a lot of time to write these longer, more complex hardcover trilogies.

It does take time to write. Anyone who has written a book knows that. And the more subplots that are interwoven into the main plot, the more complicated and more time consuming it is. I’ve read several of Nora’s trilogies and she has each book with it’s own plot that gets tied up at the end but also an overarching plot that gets resolved at the end of book three. Those take time to plan.

You can dig through all of the discussion here, if you want.

The discussion upset Nora so much she had to write a blog post about it to, I don’t know. Defend herself, I guess. And in reality, does she have anything to apologize for? She publishes under Nora and her pen name, JD Robb, and her blog post says she write four books a year. That is more than some indies who aren’t under any publishing constraints.

And then Debra has a whole article written about her, and I happened to find her comment going deeper in to The Awakening thread:

Nora’s response is long and available at this article or in The Awakening comment thread I posted the link to earlier in the blog, but I’ll copy and past it here for fun.

Nora: I have personally explained the process to you, Debra. You are not stating facts but opinions. But you continue to contradict me, as you apparently think you know more about publishing than I do, and more than the industry professionals I work with.

FACT: Publishing the trilogy a year apart is not a marketing strategy. 

I haven’t finished writing the second book, and won’t begin to write the third until next fall. 

Your opinion that the publisher should wait a year or two—holding a completed ms, or two —is in fact not how publishing works. 

You’re not commenting, but contradicting and insisting against every fact given you that you’re right and I’m wrong, that Laura’s wrong, that everyone who disagrees with you is wrong.

Once again, I ask: Do you work in publishing?

If so you’d know that in order to publish a major release in less than 6-8 months means serious added cost—it’s called crashing for a reason.

This is not how the process is intended to work or should.

You can keep insisting you’re right, you know better than I do how publishing works. 

But that won’t turn your opinion into a fact.

The most interesting part though, is Debra’s opinion on the publishing industry:

Debra: Please stop making comments on a blog about the publisher setting release dates according to their timeline and not considering the customer? What is wrong with suggesting that the publisher can alter a release schedule? They can and they do. Many times. Assuming that just because we read Nora’s books we have no idea about anything that a publisher does is insulting. It is a business. It should consider its customer. Without the customer there is no business. This is business 101. I am sorry that you do not want me to state facts. Publishers can and do publish books in less than 6-8 months. Fact. It does not have to affect Nora’s writing time. Fact. A publisher does sit on MS’s when it is prudent or they are waiting for an event before they release. Fact. Publishing trilogies a year apart is simply a marketing strategy. Fact. I am reading the book for a second time. Fact. I will read it again before the next book drops. Fact. That does not mean I cannot comment on the fact that the publisher, that controls the release date, cannot change the release dates. If you do not want people to post facts-do not have a blog open for comments.

Of course, I don’t agree with her going off the rails on Nora Roberts. Nora does what her publisher tells her to do, and that’s it. All Nora cares about is writing a good book, and she does. Four times a year.

But what this does tell me is that Debra reads a lot of small press and indie. Indies and small presses who have a lot more flexibility in their publishing schedules. Indies who write books, save them up, and rapid release them especially so their whale readers can binge an entire series in one sitting. This is definitely a different kind of publishing than what Nora does, and quite honestly, I’m expecting the worlds to collide more frequently as more and more authors turn indie and more and more readers grow aware of that fact.

Debra has forgotten that even though Nora finishes a book she’s put into a queue same as other authors. With cutbacks there are fewer editors who edit the books, and her cover artist isn’t solely working on her book. Indies are in charge of their own editing schedules and buying a premade for a book cover doesn’t have much of a wait time involved.

Where does that leave us? Especially those of us who write romance? When customer demand outweighs supply, that can be a good thing, right? Except when indies try to write ten books a year and get burnt out on reader expectation.

Sometimes the customer isn’t always right. Sometimes she’s a Karen who feels entitled to getting what she wants when she wants it. I’ve seen that behavior more than ever before with COVID and the horrible things some authors have said about KDP (Amazon’s POD service) and IngramSpark. They forget that these call centers and POD printers are run by people. People who may have gotten sick and need to go home and quarantine to get better and prevent others from getting sick. I’ve seen some nasty treatment of workers for the POD companies right now and it’s disheartening. A sick employee doesn’t GAF where your proof is, Karen.

Indies are the same. We get sick. We have to look after sick family members, not just in COVID times, but all the time. Some of us still have day jobs and we write when we can. Some of us write through pain of carpal tunnel or other illnesses like depression. Nora, in a previous blog post some time ago has said she has dental issues and finds herself in a dentist’s chair frequently. Having had a tooth pulled a couple months ago, I can agree that teeth issues are not fun.

I won’t even get into quantity over quality simply because yes, some authors do need time to daydream, take walks, think about their book and where they need it to go, what their characters are telling them. Just because I’m not sitting at my keyboard pounding out letters doesn’t mean I’m not in some capacity writing every single second of my day. And it’s exhausting.

Debra got a lot of flack online for trollsplaining to Nora Roberts, but I’m interested in what she’s saying, even if she could have put it in a nicer way. Indies are spoiling readers. They want what they want, and they get it. And if you sign up for an indie newsletter, you get more than just the books. You get excerpts of coming books, deleted scenes, novellas, just-for-newsletter subscribers short stories and in some cases character art, word searches, crossword puzzles, and coloring pages, exclusive giveaways. It takes a lot these days to keep a reader of indie books happy, and if you don’t believe me, read Debra’s comments again.

So far, I don’t have a readership clamoring for my books, but I don’t think it would be a bad thing. At least, not until I have a Debra trolling my website hounding me for the next book.

What do you think?

Happy Monday everyone! Have a great week!


Content Marketing, easier said than done.

woman holding coffee cup quote:One of the best ways to sabotage content is to not tie it to your goals. Know why you’re creating content. 

– Ellen Gomes

When we think of content marketing (and really, who doesn’t think about it at least once day) a lot of us probably have no idea what that is. We hear the phrase a lot, especially us authors who have a lot of content to sell and share. At least, we should have a lot of content to sell and share. After all, we’re creators, and we should be creating content on a regular basis.

I had a friend a while ago (we don’t talk anymore–she’s one of those people who have faded off) and she had this problem. She desperately wanted to be part of the writing community. Her debut novel flopped, and her self-esteem took a hit. She was never really the same after that, though she tried. The problem was, and still is, she’s not writing. So you can imagine the difficult time she has trying to fit herself into the writing community when she’s not writing. Or more specifically, she has no content to share on social media. I see her really struggle find her place on Instagram, create her Facebook Author Page, she hasn’t blogged for months, and nothing she has found works. She’ll post, delete her profile, lay low, come back, post, delete her profile, and I feel like I’m on some weird merry-go-round. I can’t imagine how she feels. And lest you think this is me just poking at her for something to blog about, let me be clear, when we were talking, I tried to tell her this. Many many times. You have no content if you’re not writing.

So what is content marketing? Content marketing is sharing content for free, to lead customers into paying for other content. Where does this content come from? See, this is my ex-friend’s problem. If you’re playing the writing and publishing game, I’m assuming you’re creating it. If you’re not, then you have nothing to share. Novels, novellas, short stories, even flash fiction. The best content can be repurposed. Blog a short story for feedback, then sell it. Give away novellas, then box them up and sell them. Take excerpts from your books and make pretty graphics. If you pay for Canva Pro, it now lets you schedule your graphics onto your FB author page and you don’t have to worry about remembering. Blog a first chapter then put the buy link at the bottom and encourage your readers to buy the book to read the rest. Newsletters too, are all about giving your readers something for free and then when you have something to purchase, they will.

What my ex-friend needs to do is stop worrying about social media and start writing.

What else can you post on social media?

*Share books you like. I’m assuming (lots of that going on here) that you write what you love to read. If you think of your FB author page as a community rather than something you have to do, it might help. Share the books you have loved, talk about why you liked them.

*Find a “calendar” of things to post. These are floating around social media–the challenges authors post for 30 days of content. Every day is something new. A selfie and five things no one knows about you. Your favorite writing spot, the pets that keep you company while you write. A favorite quote from a book. This is an example someone posted in an Amazon Ads group I’m in for Instagram. You can grab some of these ideas to help brainstorm. Some of these are more for fellow writers than readers, and you’ll have to be careful you don’t start posting more for your peers than your readers. A lot of us fall into that trap, but the writers I know aren’t the readers who will sustain my lifelong publishing career.

#autumnauthorchallenge daily social media ideas

*And of course, you want to share your works in progress. Talk about your characters, what sparked that idea. Why you’re writing what you’re writing. You can give updates on release dates, ask for reviews, if you have two potential covers for a book, take a vote.

If you’re creating content, actually creating it regularly, you shouldn’t have a problem sharing, even if it’s raw, unedited. Sometimes readers like that content best. They get in on the ground floor of a building and can watch how it’s built, from the basement all the way up to the penthouse.


These are all ideas I need to start doing for myself. Trust me, I only have 128 people liking my FB author page, and for good reason. There’s nothing but tumbleweeds drifting by because I don’t think of my FB author page as a community where readers of romance can come together and chat about books. I feel it’s a time suck, just a place where I have to go to waste time instead of writing. Content marketing doesn’t have to take long, though, and that’s something I need to remember. As long as you are writing regularly, the hard part is already done. Making time to write consistently is difficult for a lot of people because they’ve hit a snag or they’ve lost faith in their abilities. Imposter syndrome can hit hard. I’m not going to say people run out of time, because in 24 hours in a day, if you really want to find time to write, you will. If you have time to watch a television show, you have time to write.

Deleting profiles and putting them back up only to take them down again has a lot of consequences, mainly people will lose faith in your ability to stick it out for the long haul. Every time you delete your profile, you have to start from zero. It’s hard enough doing it the first time. I remember posting my very first blog post and I had zero subscribers. I can’t imagine doing that willingly every couple of months. It also hits your SEO.

woman holding a coffee cup. quote: google only loves you when everyone else loves you first. wendy piersall

Search engines like Google favor websites and content that has been around a long time and that offers current and relevant information to the person using the search bar. Every time you start over, you’re starting you SEO from scratch too, and that’s not a smart thing to do. In a private window, I searched for Chance Carter. A couple years ago I wrote a blog post about the things he’d done to his readers scamming the indie community. If you search for Chance Carter now, my blog post is on the second page of results. He was so popular he still takes up the first page of his own search results, but I find it pretty fascinating that something I wrote about him is still so popular that I get hits on that post every day, and lands me on the second page of Google results. I never would have gotten there if my website didn’t have an online history.

I sincerely hope my ex-friend finds her place. We don’t talk anymore, mainly because like a drowning person struggling in the water, I didn’t want her to take me down with her. These past few months I’ve been trying to make connections with authors who have the same work ethic and visions for their writing careers as I do. Maybe one day she’ll find her path, and I hope she does. It’s hard for me to watch anyone hurting.

She will continue to struggle though, if she’s not creating. Write those books, those novellas and short stories and share them with your readers! Create your content, create your community, and you’ll find content marketing will be a lot easier when you have something, and someone, to share it with.


Thursday Musings, #firstworldproblems, and series update

Life is full of minor inconveniences. There’s even a hashtag for that–#firstworldproblems. What bothers us would make people in other countries shake their heads. I’m not talking about coronavirus now, though mask-wearing may be up there for some people who would prefer not for, um, reasons. But despite how petty and immature we can be about things that inconvenience us, when they keep coming, it can seem like life is trying its best to get you down.

I’ve had a few of those inconveniences, and I’m waiting for life to possibly get back to normal. I could be waiting for a long time, but trying to make lemonade out of lemons, or trying to find the silver lining, is getting to be a little tiring. My little inconveniences range from having maintenance in our bathroom fixing the caulking in the tub and repainting, to having to shower at my ex-husband’s while said paint and caulking dry, to being told, just a few minutes ago, that we can’t let water go down the drains in our apartment because it will make the guy’s bathroom downstairs flood. Of course he called maintenance, but the last time this happened they had to dig up pipes the front yard. So no telling when we’ll get to run our water. On the plus side, I’m clean, so there is that.

Other inconveniences range from my mouth is still hurting, and likely will for months to come as there isn’t an end to my dental work in the foreseeable future, (either they’ll finish or I’ll run out of money. Who knows?) to me being able to work from home but my cat making a meal of the ethernet cable laying on the floor. I did get permission to buy a new cord in the event this one is destroyed by tiny cat teeth, but then I’ll buy a longer one and attach it to the ceiling instead of letting lay on the floor.

Small inconveniences that add up to me being generally crabby about life right now, but make me feel like a petty snot because hello? fires everywhere. And they aren’t little, either.

In other news, I’m 26k into the last book of my series. I’m really excited to get these books all wrapped up, and it’s no secret that I am very excited to start something else. That will have to wait a bit but I can distract myself by looking more into newsletters. I created an email for my website and I signed up for MailerLite. I haven’t watched any of the tutorials to figure out how to set up a welcome email, but I should at least get that sorted so I can include a sign up link to the back of the books I’ll be editing soon. I need to figure out a reader magnet too, and look into how Story Origin works for building newsletter signups and joining promotions. I suppose I could be doing that instead of watching the old Jurassic Park films, but I feel such a kinship to Sam Neill and his crooked bottom teeth.


I’ve had to stop my ads for now. I spent 400 dollars in the month of August but made 500 (for all you math nerds that means I came in ahead by 100 dollars instead of breaking even like I normally do). Because of the way Amazon bills you for ad spent vs. the way they pay you for royalties, my ad spend money is in the hole, and I can’t afford more until that money is replaced. They pay out every sixty days, so I won’t be able to start more ads until the end of October or early November. Right now I’m still making a little very day, mostly in read-through of my series, so I’m not crying too much. I’ll start ads up again after Halloween and play up the Christmas aspect of my books, or at the very least, that they take place in the winter.

I guess that’s all I have for this Thursday. Tomorrow after I log off from work I’ll clean the bathroom and get that put together again. I hope I hear from the property management when it comes to being able to use water again. I mean, we can use the water, just not let anything go down the drain, and I’m assuming that means we can’t flush the toilet, either. We weren’t told by property management we can’t, but this has happened before, so I know all too well what is going on with the poor guy downstairs. I hope they can fix it quickly!

I hope everyone has a wonderful weekend, and if you’ve had a crappy week, things pick up for you!

Keep your chin up! Until next time!


Happy Wednesday! Author musings and Indie Publishing news.

Happy Wednesday! I usually post on Thursdays when I have a little something I want to share, but today I’m writing about some time sensitive material, so posting today instead.

We have five more days of this month, and I couldn’t be happier. I’ve always been a Fall girl, and this year, especially, I can’t wait for cooler temperatures and rainy afternoons while the wind whips the leaves from the trees. I don’t even have to dread all the snow we’re predicted to get this year as I got a new vehicle, and hopefully it will take to the snowdrifts better than my crappy little Neon ever did.

Due to COVID-related issues, my trip I was going to take this week has been canceled, and that gave me time to write I didn’t think I’d have. I got 5,000 words written yesterday and I’ll be at 70k soon. I’m aiming for 90k, but since this really is just one long story, if I reach a good ending point, I’ll stop and pick up in the last book of the series. It’s coming along, though some of the planning has dragged a little bit as I’m more pantsing this book than plotting, and I can’t sit down and write until I know what I need. That means a lot of daydreaming or free writing to figure out where my story is going and how to get it there. On the bright side, I know what I need to finish this book, so I should have it done in the next week or so.

I did a terrific interview with romance author Meka James and we’re hosting a lovely giveaway of a ebook or audiobook of Being Hospitable, and a $25.00 e-gift card to Amazon. To be perfectly honest, none of the giveaways I have ever hosted have done that well, and if you want to enter, you have a REALLY good chance of winning. There’s only been a handful of entries, and that includes me and Meka testing the link so you should definitely enter! http://www.rafflecopter.com/rafl/display/f2ad9b1e25/

As far as what’s going on in the news, I may be the last to report this, but a couple weeks ago, Amazon Ads have starting reporting page reads in your ads dashboard. That means if your book is in KU you can see if that ad is bringing in page reads. Now, that’s not a sure-fire way of knowing if your ad is profitable, since page reads can come from more places than just an ad. Amazon reporting isn’t the greatest, and we’re encouraged to use the KDP Reports instead of depending on your ads dashboard. But I think a lot of us were just happy that Amazon seems to be trying to make things better for us in terms of working with them. I get that we have a love hate relationship with the big giant, but I tell myself that self-publishing wouldn’t be possible with the creation of the Kindle. I mean, who’s to say if a different company wouldn’t have picked up the reigns, but had that happened, who knows what the indie publishing space would look like now. Better? Worse? Less opportunities? More? It’s nice they listen to our feedback, and I appreciate the opportunities Amazon has given us.

Anyway, if you run Amazon ads, KENP reads are another way of showing you if your ads are profitable.

Here’s a screenshot of one of my well-performing ads:

The ad for All of Nothing at the bottom of this picture does pretty good. The total KENP for the ad is 10,205 and that equals into about 23 books. (Divide KENP page reads by the number of KENP pages your book has, and that information can be found under promote and advertise on your bookshelf for your book).

If you’re interested in trying Amazon ads, watch this video with Janet Margo, Craig Martelle, and Mark Dawson. She used to work at Amazon and has some great tips for authors. Also, it’s quite amusing to watch Mark Dawson in the background smoking a cigar and drinking. LOL

In other news with Amazon Ads, they are expanding, and they added Canada and Australia this week! I did put up some Canadian ones to test the waters since I’m in Minnesota near the Canadian border (and some of my books are set along that area as well). We’ll see how it goes. I need to watch them carefully as I don’t know if the bids are the same as in the US. I’m sure the Amazon Ad Profit Challenge Bryan Cohen is going to host in October will have some tips regarding the new countries we can advertise in. It sucks that each country has their own ad dashboard, and you have to remember to calculate all the different spend totals when figuring out if you’re still ahead, which is the most important thing when all is said and done.

I’m a member of an Amazon Ads FB group and when I asked for ideas on blog posts lots of people wanted to know about marketing.

In an email that Bryan Cohen sent out to us (if you’re on his newsletter list) he teamed up with Alex Newton of K-lytics to host a webinar about genre research and he said:

Whether you want to believe it or not, meeting reader expectations is the best way to sell a lot of books. That means knowing your genre. Worrying about how to market your book after you’ve already spent six months to a year writing it isn’t the best time to wonder where your readers are. Just my two cents, especially considering I’m on book 5 of a 6 book series that isn’t *quite* like any of the longer billionaire series I’ve read. But I do agree we have write what we like, too, or we’re trapped writing books we don’t want solely for the paycheck. I hope I hit the mark with the tropes and the characters, and where I didn’t, readers can still enjoy what I did with the plot or overlook the parts they dislike.

If you want to sign up for the webinar, you can do it here: https://k-lytics.lpages.co/webinar-bpf/ It plays Thursday, August 27th, but there is always a replay if you can’t watch it live. I’m working tomorrow, so I’ll be watching the replay when they release it.

I think that’s all friends! I hope you all have a terrific weekend, and don’t forget to sign up for that giveaway! Read Meka’s interview, too! I asked her a lot of questions about her self-publishing journey!

Until next time!


Monday’s Author Musings and Catch Up.

I don’t have a lot to say at the moment. I’ve been writing my first person present books, and I’m 34k into the 5th book out of 6. I’m happy things are moving along and my alpha reader says that so far they are engaging and stuff keeps happening even if I feel some parts are a bit laggy in places. So, that’s good news! It’s going to be quite the task to edit them but because of consistency issues, I’ll do them all once book 6 is done and I take a bit of a breather. When I don’t feel like writing I’m looking through stock photos of couples I like. The covers will be a process, and you can’t start something like that too soon.

I’m happy that Canva has introduced some text effects and that will add some additional choices when making covers. It will be fun to play around with new combinations.


My Amazon ads are still doing well. I think the promo I did with Freebooksy is still working. I’m up almost a hundred dollars after ad expenses for the month, and it’s only the ninth. It would be really cool if I could make that and not spend, but paying for marketing is always going to be a necessary evil.

Not too many readers are leaving reviews on Amazon though, and I’m scared to look at Goodreads. People can be a little nastier there, and I just don’t need that kind of negativity. Being a writer and putting yourself out there is already hard enough. No need to torture yourself when you don’t have to.


If you want some more information about marketing, Jane Friedman is hosting a webinar this week, on Wednesday, August 12th. If you can’t watch it live, you can watch the replay. She always has such good information and you should give her blog a follow too. If you want information about the marketing webinar and her other online classes, click here.


I suppose that’s all I have for now. I’ve been writing a lot, working, and it feels like I’m always doing laundry. It’s been hotter than hell in MN this summer, and dealing with the heat, despite our air conditioning being fixed has been a real drain. And this week we’re supposed to find out what my daughter will be doing with her school year. She starts 9th grade next month! I can’t believe how time flies.


I hope you all are doing well, and looking forward to fall. The cooler weather will be welcome! Have a great week everyone!


My Freebooksy Promo Results for His Frozen Heart (A Rocky Point Wedding Book 1)

I did a Freebooksy on July 17 for the first book in my series to try to jumpstart some sales. Here are the results:

First I spent a little more time with the ad:

I really wanted to make sure that readers knew what they were getting. It’s a holiday romance, so it takes place in the winter. It’s got kind of a Beauty and the Beast type theme, and I wanted to bring that home because not every reader likes that kind of trope. Damaged heroes, yes, but damaged on the outside, not so much. Plus I wanted to highlight that it’s first in a series that’s complete because indies have burned too many readers with series that aren’t done or won’t be finished for many years. Readers are smart enough to know not to get invested. I’ve seen Chris Fox do this too, in his ad copy on Amazon. Plus it’s a great way to let readers know there is more than one book available.

I didn’t care so much about the ranking since potential read-through of the other books is more important. But I think I did okay in the free list in Small Town Romance:

Eleven was as high as I got, but I did go up to number 2 in Holiday Romance:

So that was fine. I don’t think it means much, to be honest–I kind of feel like anyone can give away a book. Especially if you’re paying to do it.

So the promo ran on July 17th, and the first day of the promo I gave away 3,866. I always give away the book the next day in case someone opens their email late and by chance looks to see if the book is still available. On July 18th I gave away 915. I did give away some on the 19th probably because of a time zone thing: 51. So in all total my promo gave away 4,832.

The first couple of days didn’t earn me any read-through, and that’s to be expected because a lot of people download a book but don’t/can’t read it right away. Twelve days later, I am getting some read-through and I’ve made back what spent on the promo.

Here are the stats for each book in the series this month. And if anyone wants to know, more than half of my royalties come from KU page reads.

It thrills me I’m getting read-through. I was so full of doubt when the first few reviews of book one came in and they were bad. Now, hopefully with Amazon ads I can have long tail off this promo. And if the people reading the whole series would review, that would be fantastic too. I need a few good ones to wipe out the negative ones on Amazon and Goodreads.

So all in all, I had a positive experience with Freebooksy this time around. If I could give you advice it would be this:

  • Make your ad copy in the Freebooksy newsletter count. I tried to add as much information as I could so the reader knew exactly what they were getting.
  • You’ll get more bang for your buck if you’re promoting a series. If you’re not, at least fix your back matter and offer links to other books so if your reader likes your book they have something else they can immediately read when they’re done. Don’t make them hunt–make it easy to read your books. All my books in the series link to the next. That did mean going in and adding the buy-link after publishing the next book, but the extra effort is very much worth it.
  • Make sure you have a good cover that conveys your genre.
  • Make sure the blurb is well-written.
  • Make sure if you’re promoting a first in series, that all your books look like they belong together.

Obviously, I haven’t made what I could have if those 4,000+ giveaways had been sales. And I’m not really sure what’s going on with more books. The books I’m writing now are different from these, and I think I”m going to be publishing them under a pen name. Does that mean my next book is going to be in 3rd person past? Or do I want to write in first person present? If I’m going to keep promoting these, then I should eventually have something new readers can move on to. On the other hand, if I have to fight like a trout upstream for sales, then I need to stop beating my head against a brick wall. Writing first person present is fun, and if I can find a foothold writing that, I would be content to let my 3rd person past stuff rest for a while.

Lots of choices!

Tell me, have you done a pomo lately? Let me know!


Adding subtitles to your ebook on Kindle Direct Publishing

A year or or two ago, indies started adding subtitles to their books. Not to say any subtitle that pertained to their book in a way we would think. Particularly in nonfiction like:

This isn’t an endorsement. I’ve never read this book before. Shown for example.

Something like that. You have to wonder what “well” means in this instance. He publishes beautifully put-together books? Or he’s making money? Or both? Not sure. But I am glad he’s not trying to sell fake advice. So many people are these days. (Cue laughter.)

If you think about it, a fiction novel doesn’t need a subtitle, especially when you publish on Amazon where they give you space for a series name and book number.

But indies started adding subtitles to their books, and I resisted for a long time. I thought it looked tacky and I always felt if you have a specific-to-genre cover, a good blurb, and the actual title of your book makes sense, a potential reader will know what your book is about.

“Oh you poor summer child!” you’re saying. And you’d be right!

Did you ever notice that if the majority starts something, it’s difficult, if not impossible, to make them stop?

Subtitles for fiction books aren’t going away and even though I don’t like the look of them, the consensus has turned into, if you can’t beat ’em, join ’em.

Some authors started doing it to improve the discoverability of their books, but adding a subtitle may not do as much as adding pertinent keywords to your books when you publish. What a subtitle does do is tells a potential reader what subgenre your book is in, or what tropes the book has inside.

Recently I added subtitles to some of my books like All of Nothing.

What I have also seen authors do as well is add if their book is a standalone–which is actually smart and something I could/should add, too, but then you run the risk of having a lot of gobbledy-gook at the top of your product page.

If we know anything about people, it’s that they are lazy and if they see a ton of words blaring at them, that could be a turn-off, too.

Long story short: I see the value in adding a subtitle to your book–just keep the adjectives to a minimum.

If I were looking for a mystery/thriller, should I buy the one that’s only enthralling, or is the totally enthralling book better? It has a stunning ending, but the one that’s slightly less enthralling is full of twists. It’s such a hard choice!

The subtitle can’t do the heavy-lifting of a well-written blurb, but when you’re writing in a genre that has plenty of tropes, it makes sense to use a subtitle to quickly indicate what’s inside your book.

It’s a bit wordy, and I wouldn’t want to add anymore to the subtitle. It’s also a holiday wedding romance, but HIS FROZEN HEART: A STEAMY, SMALL-TOWN HOLIDAY CONTEMPORARY ROMANCE seems a bit much. Besides, I don’t play up Christmas, don’t even play up the wedding, and I figured the small-town aspect of it holds the most weight in the plot. I do like that Amazon lets you add the word STEAMY to indicate that there’s going to be sex. I’ll never get a bad review from a reader who thought it was sweet or clean.

Whether you agree with something like this or not, and whether indies are to blame for this or not, this is an area where you don’t want to be left behind. We are training readers to expect the subtitle to reveal subgenre and tropes the book holds and if your doesn’t have it, you could be setting your book up for readers to pass by.

Not everyone is going to resist as strongly as I did at first, and some of you are probably heading to your KDP dashboard right now. But if you’re having second thoughts, maybe consider the fact that traditionally published books are starting to add subtitles too.

Lisa Jackson’s books are both riveting and heartbreaking. That’s good to know! (I’ve read some of her books, and they’re also a little wordy if you ask me.)

If you want to add a subtitle to your book, you can add it to your ebook only. To add it to your paperback you have to republish your book, so it’s not worth the time (or the expense if you buy your ISBNs.) I was able to add some subtitles to a few of my books without any hassle. I also assign ISBNs to my ebooks and that didn’t prevent me from doing this. If you happened to have protected your work that way and need to know. Keep in mind this is for KDP. I have no idea how you would add a subtitle if you fulfill your orders with IngramSpark and I don’t know if this craze has bled over into other platforms like Kobo and Nook. I don’t read on those platforms and I don’t publish there.

Please remember you publish changes and you’ll be locked out of that book for about 48 hours. It has been taking KDP a little longer to process requests than it has in the past.

How do you feel about subtitles? Are you going to add them to your books? Let me know!


Buzzword: Relevancy

taken from Merriam-Webster.com

Every industry has their buzzwords. Some come and stick around forever, some go in the blink of an eye, some are adopted because they’re trendy, some because an industry leader comes out with a book or a TED talk and they introduce the word and everyone starts using it to sound cool.

If you’re clued in to the independent-publishing industry, you might have heard a new buzzword within those circles:

Relevancy

taken from Merriam-Webster.com

In a webinar with Mark Dawson and Janet Margot, Janet used the word several times while talking about Amazon Ads. This isn’t the webinar I’m referring to, as that replay has expired, but this is something similar with Janet, Mark, and Craig Martelle in a video they did for the 20booksto50k group.

Bryan Cohen also adopted the word in the new Amazon Ads profit challenge I’m participating in right now.

And David Gaughran, in an interview on the Six Figure Author podcast, bandied the word about as well.

Relevancy.

It’s a good word. I try to keep my blog posts on this writing/publishing/marketing blog relevant to the audience I’m cultivating. Not many of my readers would appreciate it if all of a sudden I started blogging about the benefits of going barefoot, or why I love living in the Midwest. One too many and my subscribers would start dropping off.

But why is the word suddenly everywhere and how does it pertain to our books?

It starts with the book itself — maybe before you begin to write it. The tropes should be relevant to your genre. The elements such as world building, magical systems, setting, and character arcs should be relevant. I love this quote by someone in one of my Facebook groups:

No one likes to hear genre advice. People write whatever they want without regard to where their book would be placed on a bookshelf because for us indies, there rarely is a real bookshelf for us in a bookstore. But as I take ads course after ads course, the lack of genre bites a lot of people in the butt. They can’t find relevant categories in which to place their books. After you’ve written it, published it, and thrown money at it, it’s a little late to realize that, yeah?

Book cover needs to be relevant to the genre. Such as in romance. As an example, if the couple has all their clothes on, that could indicate the book is sweet romance instead of steamy. If your couple is fully-clothed but they have more sex than bunnies, you run the risk of angering a lot of readers and that could come through in poor reviews.

When you publish and you enter the seven keywords into your metadata (you can use more than that, separate them with a semicolon), those need to be relevant so Amazon knows what your book is about and they can properly steer the right readers toward it. (Trust me, they want to sell your book just as much as you do.)

The categories you choose should be relevant to your book. That makes it easier is for readers when they search books they’re in the mood for. Some scammers will place their books in far-off categories because it takes only a couple of sales to reach bestseller status. If I were to place All of Nothing in say, a self-help category, or gardening, because Jax happens to buy Raven a plant, would that help sales? Possibly gardeners read romance, but placing a book in a category that’s not relevant will eventually do more harm than good, and could make Amazon mad at you.

If you do all that, your book will be relevant to the audience you want to read your book and your ads will be a lot more successful when you’re advertising to the right readers.

If the keywords (for Amazon) and target audience (for Facebook) you choose for ads are relevant, clicks will be cheaper and sales will be higher. If you don’t set up your ads so they are shown to the right readers, it’s like Coke showing ads to a diabetic. It wastes add dollars and wastes both parties’ time. The sugary beverage isn’t relevant to a person who can’t drink it.


This isn’t new information and I know plenty of writers buck the system, and that’s fine. I find it amusing when authors taking ad classes say their book can fit into several genres and they don’t know which categories to choose for their ads. Your book can’t be all things to all readers. The more you drill down who your reader is, the easier time you’ll have marketing your book.

Make a list of relevant comp authors. Those authors are your squad. Those books would sit next to yours at the bookstore. Their readers are your readers.

I have an AS degree in Human Resources, and HR professionals love buzzwords so it was fun for me to all of a sudden hear this word tossed around over and over again in the indie community. It’s a new way of saying what we already know:

What are your thoughts on relevancy? How have you made your book relevant to your genre? How can you fix it if you haven’t? Change your keywords in KDP? Swap out covers? Maybe add a subtitle? Make a list of comp authors and titles for ads?

Let me know!


Having Fun with Your Characters: Aesthetics

Sometimes I forget how much fun a writer can have with their characters. In the age of writing and publishing as quickly as possible, we forget that there is a lot we can do to help readers dive into the worlds we create and get to know the characters who live there.

I rarely do this because of the time it takes. Writing a character sheet or character interview isn’t too bad, but when you create an aesthetic you can drop down the rabbit hole of stock photos for days. There’s where I lose time, and eventually, if I can’t find what I’m looking for, I’ll give up and I’m angry about all the time wasted.

But these days there are plenty of opportunities for you to share a character sheet/character interview/aesthetic/mood board, and I’m changing my mind about investing some time in doing this.

I also think that this can help me as a writer: dig deeper into character motivation, what drives them to do what they do, why they fight for what they fight for and get to know them for the simple pleasure that they are my creations.

You can share a character aesthetic on your FB author page, your blog, newsletter, bonus material for newsletter signups, or Instagram. Anyplace really, where readers may find joy in getting to know a bit more about the characters in their favorite books.

Using Canva, (look under elements and search grids) you can find an aesthetic grid where all you have to do is plug in the pictures. Save room in a box for a quote from your book that showcases your character’s true personality, or book’s release date, or other information you want to showcase.

You can also use Canva to make a character sheet and save it as a PNG or PDF but for today I’ll write into my blog post and use Canva to make Gage Davenport’s aesthetic.

Gage is my main male character in the second trilogy of my King’s Crossing Serial. Books 1-3 are for Zane and Stella, Books 4-6 are centered around Zane’s sister, Zarah, and her love interest, Gage. I love writing Gage. He’s mouthy, but so kind, and he loves Zarah from the second he sees her. Zarah has a lot of issues, though, and some baddies are after her, but there’s no better man to save her than Gage, a private investigator in business with his dad.


Gage Davenport

Age: 37
Occupation: PI in business with my dad
Lives in: King’s Crossing, Minnesota
Apartment or house: Apartment near the industrial park
Pets: A Husky/German Shepard named Baby
Favorite food: Anything that doesn’t give me heartburn
Vehicle: A brand-new truck that’s almost paid off
Love Interest: Don’t ask
Family: My parents are divorced. My half brother is deceased. My mother remarried to a guy who’s okay, but I’m not interested in forming much of a relationship with him.


Look, I only have time for a few words. I have to take Zarah back to her place, and you know how long of a drive that is. Two full hours on the road. The way there, I don’t mind so much, on the way back, I miss her like crazy, the pull of it stronger as the miles go by. Are we going to end up together? Doubtful. You know she’s rich, right? And I’m not. That usually doesn’t mix well. You’d look at me and think I don’t have any insecurities, but that’s a big one. That and I hate thinking about Pop not being around anymore. I got a lot of time before that happens, but Pop, Zarah, my dog, Baby, those are the big three in my life. Sorry, Mom. I know you miss me, but you’re only on my case because of what happened two years ago. Like I said, I gotta get going. These late nights are killing me. Ciao.

This didn’t take me as long as it could have. I used all Canva pictures because I’m not looking to make money off this aesthetic. Technically, they’re promoting my books, but I’m not using them for book covers. Like I’ve said in the past, I will always buy all my photos for my covers.

With this serial, I’m going to try to have more fun with it, take the time to post quotes and excerpts of all six books while I’m writing them, formatting them, etc. I don’t know if it will help with sales, but I’m going to do it because I love these characters, and I’m tired of writing book after book without taking the time to smell the roses, so to speak.

Do you make aesthetics for your books and characters? What do you do with them, and where do you share? Let me know!


Happy Thursday! Author musings, and holy cow, why is it so hot outside?

Minnesota has been going through a heatwave, and I’ve never been more glad than when I emailed our property management last week and had them look at our air conditioner. The maintenance man cleaned it out and now we hold steady at about 71F in our apartment. I don’t mind the heat, and I’ll go walk in it or run errands without bitching, but only if I can find some relief when I’m tired of baking my brains out. Trying to sleep when your bedroom is 85F is tough. And trying to write without any sleep is tougher yet. Am I right? First world problems at their finest, I suppose.

Health Issues.

I had a scare last week when a new brand of coffee made me sick to my stomach, and I mean, SICK. I drink a lot of coffee, and for a handful of days I felt so terrible I thought I had stomach cancer. Luckily I put two and two together and after I switched back to an old brand, I felt a lot better. I’ve also started wearing my splints again. I wear my elbow compression sleeves off and on to keep the nerves in my elbows in check, but I forgot about my wrist splints, and wearing those again have helped my pain, too. For a little bit, between my back pain and my stomach issues, I was feeling pretty miserable. But I’m back up to 98%, and as a friend said, after you hit 40, 98% is about as well as you can hope for. I know I’ll always have carpal tunnel issues, and like anyone else with a chronic health problem, it’s easy to get lost in a mini pity-party. But I took a walk yesterday and a cyclist zoomed past me on the trail. This guy had a prosthetic arm that attached at his shoulder, and it shut me up real quick. I’m sure he’d trade a bit of carpal tunnel pain to have his body whole, and it’s always a gentle reminder to be thankful for what you have.

Back to the writing part of it.

In writing news, I finished the second read-through of the last book in my first person trilogy. I’m so happy with this trilogy, and the writing went very smoothly. Now I’m worried about how the second trilogy is going to go, but I want to start writing the first book soon. While I write, I’m going to go ahead and format the first three (and hahahaha, do their covers) and order the proofs. There’s no rush to get these done. While I was going to do a pen name for these books, I’ve decided that yes, I won’t publish under Vania Rheault, but I don’t want to distance myself using a whole different name like I was thinking about. So I’ll publish these under VM Rheault. It won’t be a secret I wrote these, but I do want to keep them separated from my 3rd person books. I’m thinking more about my brand this time around and every book under VM Rheault will be a lot more consistent with feel and sub-genre than my other books. Not sure if this will help sales, but I’ve been sniffing around my FB groups learning, and it’s time to apply what I’ve picked up and see if it helps me too.

Last month, I ran a handful of ads to my Tower City Romance Trilogy Box Set and I got a few nibbles but no sales, so I shut the ads off. It included the sequel novella I wrote a couple months ago when I re-edited the trilogy, but because I didn’t sell any of the box set, I published the novella separately this morning. There’s no point in keeping it exclusive material for a set that’s not selling. I can throw some low-bid ads at the first book and see if anything happens. I have it set up as a paperback too, but the cover needs tweaking. I’ll do that later this week, I suppose, though I doubt anyone is going to want to buy the paperback. It won’t be worth the price. It’s a substantial novella as far as they go (29,500 words), but it was still too slim to put text on the spine (at least, KDP couldn’t center it correctly and I finally just took it off rather than fight with the uploading system on KDP and the PDF). But it will be available, so I guess it doesn’t matter in the end.

This morning I also set up a freebooksy for book one of my Rocky Point Wedding series. I was thinking about doing a Christmas in July type thing, so I was able to tailor the ad copy in that general direction. Whether it will hit or miss remains to be seen, but I have that set up for the middle of July and my free promo days are already set up on Amazon. I actually did okay buying a freekbooksy a couple years ago for the first book in my Tower City Romance trilogy. I made back the cost of the promo and then some in KU page reads, and I can’t remember how many downloads my book got, but I made it quite high (in the top ten) in the free steamy contemporary romance category. I’m hoping I do better this time around with an extra book and better writing. I haven’t calculated read through for my series yet, since the last book has only been out two weeks, but people are buying it, so I’m hoping this series has better read-through potential. I just checked because I was curious, and I noticed that the last book in my series wasn’t enrolled in KU. Sigh. I can only blame myself for not checking, and I hate to think what that has done to potential page reads when the first three are in KU and the last wasn’t. Everything else is, but at least I figured it out before the promo went live next month. Live and learn, folks. Live and learn.

Newsletters.

I’m still looking into starting my newsletter. I’ve decided to go with MailChimp since Jane Friedman and Mark Dawson use it. That was probably one of the hardest decisions because there are so many newsletter providers out there and they all have their own sets of pros and cons. But if heavy-hitters like Jane and Mark use MailChimp, then it should be good enough for me. I did have a newsletter set up with them a couple years ago, but I never sent out anything, not even to myself as a tryout. I wasn’t as research-savvy as I am now though, and I’ll be watching plenty of tutorials on how to set up a newsletter effectively. And I’ll probably need to blow off the dust on my author email account. I’m not worried about content, just the over all learning the platform and setting things up so my emails are sent smoothly. Everything is a learning process. I’ll also be typing out a novelette that I wrote at work over the course of a few weeks, and though it’s got kind of an ambiguous ending, I’m considering using it as a reader magnet. I have to type it out though first–20 handwritten pages front and back. I think that equals about 15,000 words give or take. Not terrible, and written in first person present, so it’s a lead-in to my pen name. Now I’ll have to look into group promos to build my list but that’s more research and a post for another day.


How is everyone doing? Getting stuff done writing-wise? This is a great tip from my friends Petyon and Scarlett on Twitter:

I would definitely encourage you to follow these lovely ladies on Twitter! Until next time, everyone. 🙂