EL James has written another book! (And why does anyone care?)

e.l.-james-the-mister-livre

Photo taken from iD Boox. Click here for the article.

There was some big news in the book world last week: EL James has written another book!

50 shades

I heard about it in a few Facebook writing groups I’m in, and Publisher’s Weekly had to mention it in one of the newsletters I subscribe to.

The thing is, I don’t understand why anyone cares, and so passionately, it seems.

Well, I understand. Her 50 Shades of Grey took the romance community by storm and sold a record number of books. The trilogy was turned into movies, which, in turn, made E L James a household name and millionaire. It’s what any indie writer, or any writer, for that matter, dreams of.

el james books

She was a so-called “overnight success” (though her fanfiction of Twilight had been online for free for years prior) and the inventor of what is now called “Mommy porn.”

But why is it such big news that she’s writing again?

Even if you didn’t like 50 Shades of Grey, you have admire a woman who could write a few books that captivated so many people. Regardless of how well, or not well, they were written, James told a great story. If you want to read about what made her trilogy so intriguing, read The Bestseller Code. The authors of that book break down what James did (either purposely or by mistake) that made her books so un-put-down-able.

I didn’t read her books. I bought the trilogy a long time ago from a thrift store, and I flipped through the other two in a Target while my kids looked at toys. But I didn’t buy them.

I did, however LOVE the movies. I own them and rewatch them all the time. And yep, I paid to see them in the theatre. If the movies followed the storylines of the books at all, I can see where people would be intrigued.

But in terms of the indie community, I don’t understand the derision aimed at poor Mrs. James. I mean, if you’re going to roast her over an open flame for the bad writing, what are YOU doing to improve yours?

christian grey had his tools. do you have yours_

I’m glad that EL James has written another book. I’m glad she had the courage after being treated how she was by the writing community (proving once again that writers are not readers. READERS purchased her book, and it was the READERS who lined her bank account.) I’m glad she wasn’t intimidated by her own success.

I think this is an opportunity for writers to support other writers. What can we do to support other writers?

  1. Stop tearing each other down.
    EL James wasn’t fully responsible for her book being what it was. She was a first time author, and her publishing house could have supported the editing process more than it did. Instead they pushed out her book to make use of her popularity online. It paid off, but I’m not denying her book could have been edited better.
  2. Leave positive feedback. 
    Even the most horribly of written books can have positive things you can say about them. And if you feel you can’t be nice about anything, just don’t say anything at all. Sometimes silence really does speak louder than words.
  3. Don’t read outside the genre of your preference.
    The thing that made the most angry were the people who were dissing 50 Shades of Grey weren’t James’s target audience. 50 Shades was a New Adult, possibly Young Adult novel, and if you couldn’t appreciate the book for what it was–Anastasia Steele trying to find her place in the world while falling in love–then the book wasn’t for you to begin with.
  4. Learn from James’s mistakes.
    Instead of laughing at the kind of book 50 Shades is, take a look at what you didn’t like about it, and learn how to avoid those things in your own writing. Did she not pull off 1st person? Too many adverbs? Was her book too wordy? Were there plot holes? (The movies indicate there were.)
  5. But also realize she did SOMETHING right.
    She had to have, otherwise no matter how much marketing she had behind her, her books never would have taken off to the extent they did. What did she do right? She’s a good storyteller. Christian Grey was notably, romantically flawed. He was everything a reader wants in a romance novel hero.
  6. Be careful what you wish for.
    Success comes with people who will be jealous of you, and who will want to cut you down just for the fact you made it and they didn’t. To be ostracized for success isn’t something anyone wishes for. And while James seems to have had all the luck and success in this world, you want people to keep your books on their shelves–not donate them to a thrift store.
    This isn’t the kind of reading nook you want people to build with discarded copies of your books.

    50 shades fort

 

Congratulations to EL James on her release! Let me know if you plan to read it. 🙂

The Mister is on pre-order until April 16, 2019. If you want to preorder it, click here.

Thanks for reading!

 

Where do you find readers? Part 3

finding readers for your books blog posts part 3

BookBub

Not everything is about Amazon and Facebook. I’ve heard about them the most, and maybe you have too, but another ad platform you can try is BookBub. I’m not talking about the Featured Deal that is notoriously difficult to be approved for. BookBub ads are ads for your book that run in a BookBub newsletter. You pay a Cost per Click, or Cost per Impression.

If you’re not familiar with BookBub, I suggest you go on there and at least claim your author profile if you’ve published and put up a photo at the very minimum of involvement. You can find authors to follow, and also encourage readers to follow you. BookBub will email your followers when you release a book or they feature you. Similar to Amazon. To read more about what following authors and what readers following you can do for you, click here.

Anyway, if you’re interested in going for a BookBub featured deal, click here for guidelines and prices. Books that are published wide, have pleasing covers, and have lots of reviews generally have a better chance of getting approved. In other words, books that are already doing fine. But, you can always try.

If you want to know more about buying ad space and the process, you can read about it here.

And if you do decide to go for it and place a couple ads, research what makes a good ad, by reading this blog article. I’m all about researching before you spend any money, and you’ll go into it with a better understanding and a better chance of being more successful. The BookBub blog can help you market any book on any platform, so be sure to bookmark it, or sign up for emails.

Giveaways

free books

There are lots of opinions about giveaways. We shouldn’t train readers to want free books as it drives down the prices of books. People don’t value things for free. Free books don’t work anymore because there is so much free content out there. You don’t have to give away all your books all the time. That’s just not good business sense. But I did a Freebooksy for All of Nothing, and 6,000 people downloaded it. Would I have liked those be sales, especially since I paid to give away those books? Yes! But when I did a BargainBooksy for Wherever He Goes, it didn’t do nearly as well, and I dropped the price of that book to .99 especially for the promo.

When you think about giveaways, you need to decide what your business plans are. If you only want sales and you only have one book out, then giving it away won’t be an option for you. If you give away a Book One in a 7 book series, hoping to cash in on the other 6 books, that’s something else.

I agree that giving a book away may be better if you have a backlist so if a reader falls in love with your freebie, you have other books they can buy.

But even if you have one book, and it’s a solid book, and you may be releasing anothergoodreads stats one soon, giving a book away once could work for you. I don’t mind giving books away every once in a while–I usually do some kind of promo for each book I release then move on. After I did my giveaway for All of Nothing, I got a few reviews (the book has 11-12 depending on which platform you look at, and that’s the most any of my books have ever gotten) and there are some readers who have added it to their shelves on Goodreads.

So again, think about what your plans are if you’re going to give your book away.

There is only one place that I would think about doing a giveaway (besides my Freebooksy promos), and that’s Goodreads. Since they changed the way they do their giveaways, (there was a big to-do about it, and you can read it here) there is a cost involved. But because Goodreads is a site for readers, there’s a good chance anyone who wins your book will actually read it and review it. There are some people who just want to win stuff, but you’re going to encounter those kinds of people no matter what you’re giving away.

The standard giveaway is $119.00 now. If you have to save up a few months for that, work that into your marketing strategy, or begin saving when you know you’re going to have your next release. I know that $119.00 will feed my family for a week. But I also know I can skip a trip to Barnes and Noble and save that money, or skip my Starbucks run for a month and save that money, too.

If your interested in the pricing, guidelines, and perks of doing a giveaway with Goodreads, you can read here for the FAQs on the Goodreads page, and here, for a blogger’s perspective. Personally, I think since the giveaways are paid now, it reduces how many books are available, and gives you a better chance at discoverability. I always approved of the change, and I wouldn’t mind trying it out on my next release The Years Between Us, or I may wait and use it for the first book in my series.

You can do giveaways from your book’s sell page on Amazon. I have tried that a couple times with no apparent benefit. I blogged about it, and you read about it here. It didn’t do anything for me, and while it’s little work and it didn’t cost me anything, if there’s no value, I don’t see the point in doing it.

That’s all that I have for today! I hope you found a bit of value in this post, and join me for the last part of Where do you find readers in my next post. We’ll talk just a little bit about going wide. I hope to see you there!

Where do you find readers? Part 2

finding readers for your books blog posts part 2

 

In part one, I wasted your time went over a few things you can do to draw in readers. Starting with a quality product. That’s mandatory, but not everyone does. You’ve seen the poor covers, bad blurbs, and horribly written look insides. But no one is immune, and if you’re not selling books, or not selling as many books as you think you should be, try to find an unbiased opinion and see if you can find where the problem is.

Now, with that being said, readers are out there. But how do you find them?

Start Small

There are promo sites that don’t cost an arm and a leg. How well they work, I have no idea. But if you listen to lots of podcasts of author interviews like I do, you’ll slowly build a list of promo sites that are used by other authors. Some of these require a certain number of reviews. Almost all of them vet books so if your cover doesn’t look nice, or the person who runs the promo site thinks your writing is terrible, they won’t promote your book, no matter how much you pay them.

eBookSoda. Their prices have gone up since I’ve checked into them last. They review your book before they promote, and they do have a few guidelines you have to meet for them to accept your book.

ebook soda promo site

ebook soda promo site2

At twenty dollars to give it a try, that doesn’t seem like a huge investment. I’ve spent more and have gotten nothing in return.

eReader News Today.

They are a little spendier, but I’ve heard good things about them. They also vet, so be prepared for an actual person to look at your book.

ereader-pricing-table-heading

ereader news today requirements

I’m not going to go through every single promo site out there. I’ve only used Freebooksy and BargainBooksy for my promos, but when I release my next book, I may spread my wings a bit. There are promo sites out there that cost less than what they charge, and they may expose me to new readers.

Dave Chesson has a very large list of promo sites if you want to browse. But the main idea is that putting money into the marking of your book doesn’t have to break the bank.

Paying to Play

Indie readers don’t want to accept that to find readers (especially if they are on Twitter and tweet about their book for free all the time) that at some point you are going to have to invest in your books. There is no other way for anyone to know your books are out there. There’s billions of people in the world. How are you going to reach them if you can’t break out of Writer Twitter? It’s next to impossible.

Richard Blake had this to say about the current state of advertising:

2018 ushered in a time when visibility we used to take for granted on Amazon basically disappeared. The long tail on new releases has been compressed to only weeks, and with the elimination of free books from the also boughts and from the search functions, it’s almost impossible to get any free visibility now on the largest seller of books in the world.

So what’s left?

Paying to play, also known as advertising. The rest of this blog will be devoted to my experience with Zon advertising, and the conclusions I’ve drawn after reluctantly beginning a concentrated effort about mid-year.

If you’re interested in what else he has to say, you can check out and subscribe to his blog here.

I’ve written about my success, or lack thereof, about Amazon before, and you can check out my blog post here. So I’m not going to bother rehashing old ground. If you want to learn how to do them, there are a lot of authors who provide courses and books. My favorite is Brian Meeks. He has a book about Amazon Ads, and I used to recommend it a lot. I’ve heard that Amazon has changed the way they do ads, so his step-by-step instructions are no longer applicable. Concepts of patience, testing, and slowly building your ad, however, are still great advice. Despite not being able to point you in the direction of his book, he’s done several interviews for podcasts as well, and he spoke at the 20 Books to 50K Conference in Vegas this past November. Check out his talk!

 

If you want more details, check out Chris McMullen’s blog post about the recent changes and how to work with them.

I’ve had a little success–meaning my bids are getting clicks, I’m seeing some buys, and I’m not spending a huge amount of money (not in enough to put me in the black with ROI, but you have to start somewhere). Figuring out ads is like learning to swim. You’re going to get a lot of water up your nose before you can float without drowning. This is a bad metaphor for me, as I still only know how to doggy paddle, but such is life.

I haven’t tried Facebook ads, mainly because I’ve heard they will take your money and run, unlike Amazon. Plus, I don’t have that many books out yet. I’ve read Michael Cooper’s book, Help! My Facebook Ads Suck! and that was extremely helpful. He, too, was at the 20 Books to 50K conference and you can watch his talk. 🙂

I’ll do a Part 3 later. I’ve given you lots to consider right now. Please go through those promo sites. If you can save five dollars a week and buy a $20 dollar promo for a reader newsletter once a month, that’s a great start when you thought you couldn’t afford to run ads at all.

Thanks for reading, and let me know if you have any thoughts, ideas, or things you’re going to try going in to 2019 and selling your books!

 

Good luck!

Where do you find readers for your books? Part 1

finding readers for your books blog posts part 1

This question sucks because 1) no one knows the answer, and 2) even if they do, their answer might not work for you.

What are the variables that make one person’s amazing results different from someone else’s?
* Genre. Thrillers. Contemporary Romance. Urban Fantasy. Epic Fantasy. Someone might have just had a great launch of their Suspense novel and you want to duplicate that for your Bigfoot Romance. Their methods probably won’t work for you.
* Quality. Your friend may have paid out $400 for a quality cover, had two editors edit it, and used a professional formatter to make their insides look as professional as they can look. You don’t have a budget like that. If you don’t, you’re already a million miles behind your friend–even if you write in the same genre.
* Your friend has a backlist and you don’t.

If you take into consideration these three things, answers to the question, where do you find readers, are going to be incredibly different.

A quick note about GENRE before we move on: you’re writing what you want, but you do have to keep in mind that the more niche you write the more you shrink your audience. On the other hand, you have a better chance at standing out in a smaller niche. At any rate, here’s a nice chart. If your goal is finding readers in a bookstore (you’re probably querying then), you need to know where the little high school girl who stocks books after classes is going to put yours. Knowing your genre also makes marketing a bit easier because, hey, no one reads all the books, and you only want people who read your genre to read your book.

Literary_Genres

click the picture to read about the 17 literary genres

Quality

You know how in the grocery store you have to choose between a dented can and a can that’s not dented? Which do you choose? The undented one, right? Because we’re trained to look for things that are perfect. We don’t buy apples with bruises, we buy the milk behind the first one. When you are asking your potential reader to choose between your poor-quality cover, bad blurb, and insides with typos against a book with a nice cover, an intriguing blurb, and insides without typos, who do you think they are going to choose?

This seems like a no-brainer, but authors are too close to their own books to see if something is working, or, more specifically, not working. I’ll show you what I mean:

amazon sell page of a book

This is the sell page of my book, Don’t Run Away. It’s the first in a trilogy. People look at these things when they bring up your book be from an ad, from a friend’s recommendation, whatever.

  1. A good cover. You need one. YOU NEED ONE. I’m not saying mine is the best, but hoo-boy, it’s better than some out there.
  2. A nice author photo. No one talks about these, but with social media, readers want to interact with their favorite authors. They want to see you are a real person. If they tweet to you that they enjoyed your book, or if they say Hello on your FB author page, they think it’s really cool when you say thank you, or Hi! back.
  3. Well-written blurb. You need a good blurb to draw them in.
  4. The reviews help. The more the better, obviously, because. . .
  5. Amazon is more than happy to show your potential reader something else they can buy instead of your book. If your cover and blurb miss the mark, they offer another choice in the same genre your potential reader can click on.

If you take a look at the screenshot above, you can see the book they are advertising at the bottom has a nice cover and more reviews than mine. At that point, I’m hoping my blurb brings them in, or the first couple sentences of the look inside if they make it that far.

If you’ve written a strong blurb and you make your potential reader click READ MORE look what happens:

screen for blog 2

The ad disappears. We don’t have very long attention spans. A good blurb could mean the difference been a sale and a pass.

I watched Bryan Cohen and Chris Fox tear part a couple of covers and blurbs on a recording from a 20 books to 50K conference this year in Vegas. Take a look and see if you can make your selling page better:

Backlist

No one thinks about backlist when we look for readers. But the fact is, self-publishing is a vicious and competitive environment. These days to find any traction, you need to have about 15-20 books written already. When I first started publishing, that number was six. Self-publishing has exploded to the point where 50,000 books are self-published every month. (That stat was pulled, I think, from Michael Anderle during this same conference.)

The most important thing that self-published authors have is a backlist of 15-20 books. This is because most self-published authors make the bulk of their money on their backlist.  — The Complete Creative

The idea is that if you manage to pull one person into your readership, you can offer them more than just one or two books. You want them to read them all.

You can liken finding readers to any cliche you want. Rome wasn’t built in a day. Publishing is a marathon, not a sprint. Start at the base of the mountain and work your way up. It all amounts to the same thing–finding readers takes a lot of time.

book-publishing-quotes-by-jo-linsdell-315693

No one disagrees it starts with the best book you can produce. And then write another.

the best advertising you can do

Stay tuned for part two of where to find readers!

Until next time!

My Promotion for All of Nothing with Freebooksy

It’s rather counterproductive to pay to give your book away. But Freebooksy isn’t the only place you can do it. There are numerous places to promote a free book, but I like Freebooksy because they seem to have the most reach. 

What can you hope for when you do a promo for a free book?

  1. It will drive traffic to your other books. This makes a backlist key.
  2. That someone will actually read it and post a review.
  3. It will boost your KU reads if you’re in Kindle Unlimited.

I guess that’s it. Mainly, you’re hoping for reviews and that people will like you enough to pay for your other books. Sometimes you get a bump in KU reads, but you definitely don’t have to spend what Freebooksy charges you for that. 

I ran a different Freebooksy ad a few months ago for Don’t Run Away, and you can read about here. Anyway, this ad did better in downloads, but we’ll see how it does over all, since Don’t Run Away is the first in a trilogy, and I got some decent read-through for that book with the ad. It came later, as some people take a bit to read a book or two or three, but after a few months, I was pleased with the results.

Anyway, so I also put my book free for the next day, in case there was anyone who maybe opened their email late and went to see if maybe the book was still free. I gave away 5,351 books on the real free day, the day the promo ran, and 867 books the next day, for a total of 6,218. (Too bad those weren’t sales.) I’m hoping that some of those will turn into reviews, but I may not know that for several months. Here is the graph of the downloads and what I got in KU reads from the date of the promo, until today, 11/17:

As you can see, there was a pretty big bump in KU reads for All of Nothing, but the promo did nothing to help with sales after the promo was over. That’s just for the one title though. Do we see a bump in sales for all my titles? Did the promo increase my visibility at all?  Let’s look:

Nope. But that’s okay. You have to start small, and for an indie, I don’t have many books out, anyway.

Everyone wants to know how much cash that equals out to, and let’s just say, I spent $100 on that promo, and I’ve only made a little over half back. I might, in the long run, but for right now, 8 days after my promo, that’s a no. 

Here’s what my promo looked like in the newsletter.  I was pleased I was at the top:

I love my cover; I loved the blurb I had to abbreviate from the longer one I have on Amazon. I’m really proud of this book, and I think it showcases how far my writing has come since I released 1700. 

If you downloaded All of Nothing, thank you! If you downloaded it but haven’t read it yet, I would love to know your thoughts when you do! And if you’ve read it, I would really appreciate the review, like this lovely one I got on Amazon:

We’re not supposed to respond to reviews, so reader, if you happen across this blog post, thanks for taking the time to review! I appreciate it. 

Would I consider the promo a success? That depends on what your version of success is. Giving away 6,000 books made good for my ranking:

But as we all know, free doesn’t mean too much. But all in all, I’m happy with the promo. I do want to try a Goodreads giveaway at some point, and they cost as much (or as little) as the Freebooksy ad. Maybe I’ll try it with my next book. But I have to pace myself since I won’t be publishing anything for a while as I write my Bridesmaid Quartet. I’m going to rapid release those, and I won’t be publishing them until all four books are done.

I would recommend doing a Freebooksy ad. So far I’ve liked the results of mine.

Until next time!

Author Interview with Daniel Mattia, Author of Debut Novella In Crows’ Claws

author interview daniel mattia

 

Dan and I chit-chat on Twitter a little bit, and I asked if I could interview him, and he was amazing and said yes! Dan published his debut novella, In Crows’ Claws on July 7th of 2018. Writing and publishing is hard work, and everyone has a different experience when it comes to publishing. Listen in to see how he fared in the big bad world of indie-publishing!


crowHow long have you been writing? How long did it take you to write
In Crows’ Claws?

I’ve written almost all of my life. I’m 28 now, and remember writing short stories and tales all throughout my childhood. I continued writing throughout my early teens, then stopped for a few years until about 2010.

During that time, I was at the tail-end of a severe bout of depression and found solace in my writing. It was during this time that I started crafting the fantasy setting of Fyrndell, the world in which In Crows’ Claws is based. I wrote quite a few short stories during this time, all of which have helped me to further flesh out and build upon this setting, but In Crows’ Claws is the first I’ve published.

I wrote the first version of In Crows’ Claws in 2010 or 2011 as a weekly web serial. It was a way to ensure I wrote on a consistent basis and the accountability of publishing a new chapter on a set schedule held me to that promise (for the most part).

The original serialized version took about three or four months to write and was fairly raw. That’s not to say it wasn’t written well-enough for publication, but it certainly didn’t meet my current standards.

crowWhat surprised you most about the writing process of this novella?

The emotions I had to invoke in order to represent the mindset of certain characters. I generally write without much personal emotion; I think there needs to be a sort of cold logic when you’re going through the actual craft of writing. I’m not writing how I feel, but how my characters feel, so it’s important for me, as the author, to be as emotionless as possible.

But as I wrote – particularly in the cases of Ahri and Nextiarc, two of the main characters in In Crows’ Claws – I discovered myself feeling how they felt in some of their specific chapters. Ahri, especially, starts off as an excited and optimistic young man who quickly finds out that the world of Fyrndell is a cold, dark place and the “truths” he felt he knew aren’t entirely accurate. The second-to-last chapter, especially, makes me tear up every time I read it – and, again, I’m not someone who has that happen often.

The chapters written from Nextiarc’s point-of-view surprised me even more. They were actually the most difficult to write because, in order to write from the POV of a literal monster who not only enjoys killing but venerates the very act, I had to adopt a rather dark and violent mindset. I had to write his POV chapters in short bursts because writing in his mindset for long actually frightened me.

crowWhy did you decide to publish?

To prove to myself that I could. I have so many stories I want to tell, particularly in the world of Fyrndell, but I’m someone who often has a self-defeatist attitude and can easily give up before I even try. Forcing myself to publish a finished work (along with the encouragement of some close friends) was what I needed to do first before I could even think of repeating the process.

crowWhat was the biggest obstacle when publishing your novella? What did you do to overcome that obstacle?

Formatting. My workflow, and the software used, is atypical from the workflow used by many other Kindle authors. I had to adapt and figure something out for myself despite there not being much information available for how to do it. Luckily, I discovered the Kindle Create software, which helped me to format and publish the Kindle version without much pain – after, of course, I had converted the book to the proper file format.

crowWhat do you mean by workflow?

In this context, workflow basically means process. Like you were witness to on Twitter during my editing/formatting phase, I didn’t write the novella in Word so exporting from the software I used (yWriter, something akin to Scrivener) meant much of the formatting advice I found online needed some tweaking to apply to my situation. On top of that, I completed the last editing phase in Kindle Create instead of the actual doc, which was a stupid idea, since it meant the final editing copy was locked to a proprietary format and couldn’t be easily converted to a friendlier format, ie. a .doc or .pdf.

crowWith publishing your debut novella, what is one piece of advice you would pass on to a writer who is thinking about publishing for the first time?

Don’t underestimate the value of editing. No matter how much or how little editing your work needs, it will always be better after you’ve put some solid editing time into it. I’d recommend hiring an editor to do it for you, but there’s no excuse for not editing yourself if you can’t afford an editor. Do at least three editing passes in which you read every word and every line.

crowWhat is next for you writing- and publishing-wise?

In Crows’ Claws is sort of the spiritual precursor to what readers can expect from the next Tales of Fyrndell book. My next work will be a novel in the same setting that takes place in a distant kingdom under siege from an invading neighbor, eventually introducing readers to a cold war that’s heating up quickly.

crowWhat will you do differently the next time around?

I’ve already identified where in my workflow I need to make changes to make the formatting process easier and more simple. The next release will come out in both Kindle and paperback format and will (fingers crossed!) not be such a pain to format and release into the world!

Thanks for the interview, Dan! It sounds like we have some spectacular stuff to look forward to!


yWriter is a free writing program similar to Scrivener. If you have been thinking about Scrivner, but don’t want to pay, try yWriter. You can find it here.

Editing and formatting your books for publication can be kind of tricky. Dan isn’t the first author to . . . put it informally . . . mess up. Even after the books I’ve published, I still find shortcuts and different ways of doing things every time.

Formatting your Word file for conversion to download to KDP (Kindle) doesn’t take that long at all. I blogged the instructions here.

If you’re interested in reading In Crows’ Claws you can find it here.


In Crows’ Claws Description

“This desert is the domain of death.”in crows claws cover for blog

The world of Fyrndell is a place of ancient powers, myriad races, and untold secrets. It is a world where gods may or may not exist, where heroes are few and far between, and where technology progresses at a haphazard pace.

IN CROWS’ CLAWS tells the story of two opposing armies as they race across the continent to a recently-unearthed desert tomb believed to be the final resting place of the goddess Konia. Read the letters sent home from Ahri Vestesson, crowkeeper for the Order of the Orthodox Knights of Fyrndell’s Crusade Army, as he wrestles with matters of faith and purpose while longing to return home to his betrothed. The letters of Marshal Taves Khest, veteran general of the Imperial Expedition Force of the Mhedorian Empire, will demonstrate his duty and ability while he leads his army to and through the desert to claim the glory of capturing the Tomb of Konia in the name of his empress.

But the desert holds many secrets and even more dangers still, for both armies will encounter a brutish and violent warband sworn to the service of Tavradyss, God-Prince of Conflict, and led by the even more vicious Nextiarc.

IN CROWS’ CLAWS is a tale full of action, ambiguous divinity, and heartbreak as three armies converge on the Tomb of Konia, desperate to lay claim to its hidden secrets…

 

Check Dan on these awesome platforms and thanks for reading!

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Where’d ya go, Chance Carter? (And other thoughts on author/reader loyalty.)

Actually, that question is pretty rhetorical. We all know what happened to Chance Carter. The self-proclaimed bad boy was very naughty, and not in a fun way, and Amazon punished him, and also again, not in a fun way.

But for those of you who don’t know what he did, I’ll just give you a quick recap:

Mainly Chance Carter got caught book stuffing. Meaning, he put more than one book into an e-book, made the reader “flip” to the end of the “book” to read the new content, and cashed in on page reads through Kindle Unlimited. Some books to the tune of over 2,000 pages. I hate math, so I won’t do it, but that’s a lot of page reads in KU when you think that a normal book might only be about 200+ pages depending on genre.

I wasn’t even aware of this term until whistleblowers David Gaughran and Nate Hoffelder blogged loud and long about people who violated Amazon’s terms of service. 

He did other things too, like offering raffles to readers who would review, and the biggest giveaway he did before his books were pulled was offer a chance to win Tiffany diamonds to anyone who would review.

This isn’t a blog post for trying to figure out if he was wrong or right, or dissecting his ethics when it comes to scamming.

What I want to talk about is our obligation to readers.

Chance had it going on. He had thousands of followers.  Thousands.

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Having that kind of following would be a dream for any author.

Even his fan groups were crazy with members.

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When you have that kind of following, you owe it to your readers to be real. To be honest. I mean, that’s neither here nor there now, but once he was ousted,

he didn’t even say goodbye.

 

No press release, no private message to one person who could spread the word. Nothing.

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Not an apology. Not an, I’ll fix this and I’ll be back.

He completely disappeared.

I see a lot of indie authors maintain a cavalier attitude toward their readers. Mainly because they don’t think they have readers.

But do you have a responsibility? Even if you just have one or two readers? Do you care what they think? Do you care if a friend is waiting for your next book? Your neighbor? Your followers on Twitter? The forty-five people who like your Facebook Author Page?

Maybe you don’t think your readers matter until your followers and readers are up into the thousands like Chance’s.

When your readers write you open letters asking you where you are and if you’re coming back. 

First, I guess you have to ask yourself, why are you publishing? What is your goal? I can think of two off the top of my head: Readers and Money. Maybe you don’t care so much about money and you publish on Wattpad, or you write fanfic and publish it to fanfic.net. But if you’re publishing on Amazon, or Smashwords, and/or everything in between, you’re probably hoping to make a little money. With hoping for sales you would like to become well-known for your books.

But not only books. Authors like Chance know their brand. They build their reputations from the ground up, by showing up, being present. By engaging with the people who read their books.

Readers who read books by consistent authors like Chance know what they are getting. Even his covers look similar.

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That’s a series, but his other books, look similar too:

Pecs and abs. It’s not too hard to figure out why these were popular with the ladies.

 

But what does that mean about loyalty for you?

  • Publishing consistently. Self-publishing is a fast-moving wheel that waits for no one. There are a million books out there to read. If you want a following, you need to give your readers something to follow.
  • Do you genre hop? Do you write contemporary romance, then throw in a bit of horror? Do you write historical fiction then jump into sci-fi when the fancy strikes? It’s okay to write what you like, but not all readers will follow you to every new path you want to take when that shiny new idea takes over.
  • Are you accessible? Do you have an email address that you check and respond to? Do you engage on social media? Do you post to an author page? When someone shoots you a tweet, or mentions you in a blog post, do you respond? Do you use a real photo? I’m not saying all those are musts, but if you take a look at Chance’s social media history, you’ll see consistent posting, videos. He shared bits and pieces of his life.  Chance Carter probably wasn’t his real name, but he was real–to 122,000 people.
  • Do you have follow-through? If you say you’re going to do it, do it. Changing up plans in mid-stream because you don’t feel like you have enough of a positive response will teach your fans you can’t be trusted to do what you say you’re going to do.

It’s tough starting out. You feel like you’re writing for no one. But it takes time and patience to build your audience. Chance didn’t wake up one day and decide to have 122,000 followers on his FB page.

It’s too bad that he didn’t treat his followers with more respect. His readers liked his books and kept buying them. They didn’t need to be scammed into reading his books or leaving reviews. They would have done that on their own. Simply because they liked him and his work.

Now they feel betrayed, cheated, abandoned. Leaving messages on his FB Page:

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Uncle Ben said, With great power comes great responsibility. Actually, I looked it up, and he stole it, but the idea is still the same.

If you’re looking for a large number of readers, treat the ones you have with respect and loyalty.

Begin as you wish to continue.

And all you Chance Carter fans out there–I’m building my Contemporary Romance audience. I may not be a bad boy like Chance, but I can write a sexy and kind hero too–and I can guarantee, he will always get his girl.

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