Market or Write? If you have only one book written . . . write another book!

When I did Bryan Cohen’s 5-day ad challenge, he did some Facebook live events where he would help us in real time with any questions we had. While this challenge was tied-in to him selling his course, I still can’t believe all the work he put into the free mini-lessons, and I’m very grateful.

Anyway, I would watch along with everyone else, picking up tips where I could that would apply to my own books.

After a few of these videos, I realized something . . . so many people were worried about the fate of their ONE BOOK.

Don’t get me wrong, having written and published a book is fantastic. It’s a feat many people say they want to do, but hardly anyone does. If you’ve done that and are trying to sell it, you’re already one step ahead of 98% of everyone who wants to write a book but never does.

The problem with this, though, is that if you’re only selling one book, if you’re taking courses, learning ad platforms, listening to podcasts about book marketing, doing anything that takes away from writing your next book, you’re BEHIND 98% of the writers who are concentrating on building their backlist.

I keep up with publishing news and what’s changing in the industry; which small presses are closing, what Amazon is up to, what Draft2Digital is offering next. Ads are a little bit different. What you know today might might be different than what you need to know tomorrow. In fact, as an example, Amazon changed the way their ad platform looks right as Bryan was done with his 5 day challenge! What he taught us was still invaluable and we could put that into practice, but his segment for visual learners was almost irrelevant the minute the course was over. Anyone watching the videos would be confused because the platform doesn’t look like that anymore.

One day after his course ended! Jeez.

What I want to explain going into that is, if you’re learning an ad platform for one book, you’re wasting time when you could be writing another book because by the time you need to know it for book two, it could be already changed.

But, you’re saying, maybe it’s not a waste because their book will sell with ads.

Sure, maybe it will. If you have a solid stand alone with a good cover and a good blurb, you might make some sales. 

BUT, raise your hand if you have only one book in your backlist that

  • is a novella
  • is the first in a series but you don’t have any of the others written yet (and have no idea when you will)
  • is a mishmash of genres and you don’t know who your audience is
  • is written in a genre you’re not sure you’re going to stick with
  • your book is wide

If you have an only book that is any of those above, you are better off leaving ads alone and writing another book.

the best marketing for a book is to write another.We’ve all heard that writing the next book is the best marketing there is for the first one. It’s not just the writing, it’s social media/networking, too. When you’re on social media sharing snippets, you’re blogging about your writing process, who your characters are, etc, you’re doing more than promoting one book. You’re laying a foundation of being an author. Readers will know that you’re planning to write for a while and they’ll feel more comfortable investing their time in your book(s).

It would be interesting to know how many books on Amazon are singles and their authors aren’t planning on anymore. They’ve walked away for various reasons. Maybe you don’t plan to walk away, but a reader isn’t going to wait three years for a book 2, either.

The number of books you need to make traction rises every year. When I started out it was three. Now, the latest statistic I’ve heard is 6-10, and that was last year. This year? I’ll safely assume that you need 10+ books in your backlist before you see any kind of movement toward actual sales. Learning ads is a big part of this, of course. But the time you spent learning and the money you spend experimenting could be going toward your backlist.

I’m a member of the 20booksto50k Facebook group. Michael Anderle came up with the idea that that if you have 20 books in your backlist you should be able to make 50k a year in sales. He does some math, and I won’t get into that now. It’s an easy concept to buy into. I rather like thinking that after my quartet comes out and I’ll have 10 books in my backlist, that I could potentially make 25k a year in sales. That would change my life.

It’s definitely something to work toward.

But you can’t make that a goal if you’re going to waste time marketing one book.

james scott bell marketing

Click on the photo for a link to the book. It’s a good read and worth your time. 

James Scott Bell has a great book out right now called Marketing For Writers Who Hate Marketing: The No-Stress Way to Sell Books Without Losing Your Mind. In it, he talks a lot about marketing books, (and I did say this in my review on Goodreads) and he does spend a great deal of time talking about writing. Write the next book, and the next and the next and the next. In my review, I pointed out, well, you gotta learn how to market at some point, or you’ll have a big backlist and no one reading it.

I think that’s true. Natural momentum only goes so far.

And while I’m happy to spend some money on ads, to try them out, get a feel for them, I have six books in my backlist, I have 4 more coming out in the next couple months, and I’m 30,000 words into a secret project.

My writing time is not taking a hit.

It’s a mindset. There’s no harm in getting your feet wet. There’s no harm in being curious. But when you publish a book you’re not a writer anymore, you’re a business person filling a need (readers of your genre). Remember that when you’re selling one thing in your store, and you’re spending money on ads.


That’s all I have for today! Likely, my blog posts will be hit and miss for the rest of the 2019. I’m editing my quartet and books one and two will be off to the proofer soon. I have three and four that I’ll be diving into soon, and my secret project is well under way.

I love to share whatever is on my mind, though, and I’ll try to keep up my posts!

I’ll be updating you with my Amazon Ads adventures over the weekend. Let’s just say . . . it’s been quite a ride, and not all together inexpensive, either, but that’s what you get, I suppose.

All of Nothing ebook coverI can share this little bit with you . . . All of Nothing, before I started Bryan’s 5-day ad challenge was at 81,xxx (dont remember the exact number) in the Amazon Kindle Store. Since promoting it with ads since September 20th, it’s at 16,399. I know rank doesn’t mean much, not really, but it is kinda cool to see people are reading it.

I think the new blurb and cover have made all the difference!

 

Until next time!

 


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A Rocky Point Wedding series update.

I haven’t posted an update for a while because well, there wasn’t much I could say besides, I’m writing.

But now I can at least announce I am done. I finished book four the other night, and while I did get a little teary-eyed, there is still much to do, and I’ll save the tears for when the last book is published. As authors, though, we know that we never really say goodbye to a book. There’s front and back matter updating, updating a cover if trends change or you decide you don’t like what you published, marketing, keyword updating, and all that other stuff you have to do to keep selling your babies. It’s not enough to hit publish, so while publishing them all will be a relief, I’ll hardly be slamming the door shut on them forever.

In total, I wrote 297,204 words. I started in December 2018, and tried to do as much as I could before the carpal tunnel surgery I had in January. I was out of commission for six weeks, but it should have been longer. My doctor gave me the okay to go back to work though, so did I make a mistake when I took that to mean “type my fingers off on this series”?  Probably. But the damage is done, and maybe I’ll always live with a little bit of pain in my left arm and hand. It is what it is.

I’m not going to add how many hours I spent on each file, it’s suffice enough to say that I plowed through four books in about 8 months.

I’ll be editing them now, starting with book one, taking notes making sure things stay consistent. I need to keep track of Autumn’s (my FMC in the last book) blog posts and write them . . . maybe as I edit since my mind will be in the story and I’ll have an easier time manufacturing those interviews.

I have a proofer/beta reader lined up as a fresh pair of eyes. He’s willing to read all four books, so that takes a load of worry off me. I don’t recommend publishing without some kind of feedback, and if you’re willing to beta any of my books, let me know!

I’ve been messing around with covers, and of course, they go through many many variations before I decide on the one I want to publish. I’m keeping my eyes on the top contemporary romances, but again, a lot of those romances are bad boy, tatted up dudes, and my small town romance series would not be a good fit for those types of covers. While All of Nothing has seen an uptick in KU reads since I changed the cover/blurb/keywords, an edgy cover only works if the book is . . . well, edgy.

This is what I have so far, and you can tell me if you like the concept:

a rocky point wedding book cover mock up for blog

The font is a placeholder font. Bad script font is bad, so I’ll be going through fonts. The titles for all four books are still up in the air, but it’s difficult to make up book covers without those elements.

Anyway, I just wanted to see if the overall effect works, and beside it not fitting in with the top 100 right now–which, I have to admit, is pretty important–I think it blends together. There are indie authors who do their covers like this. Melissa Foster and Zoe York are two that come to mind.

But I admit those are covers from books a few years ago, and both those authors have a backlist so extensive, I doubt they go back and redo covers to keep up with changing trends.

In that vein, I want to do mine right, so they have a bit of longevity as well, and I’ll get a few more opinions on the covers, too, before I decide anything. The point is, I’m working on them so I don’t get all cranky when my books are done and I have to pull four covers out of the air like magic.

Besides editing and working on the cover, there isn’t much else I can do with them. I’m hoping to start releasing them this winter, still in 2019, so we’ll see how that goes.

I’m also 10,000 words into an experiment, and I’m excited. I’m not going to say anything more about it since the outcome of the experiment depends on me not divulging information about it. At any rate, it will give me something interesting to do on the days I need an editing break.


That is my update, and I can’t wait to share these books with you!

a rocky point wedding social media graphic

While you wait, look for my other books that are available in KU!

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Why I wrote a series, and why you should write one, too!

Writing a series_ Why I did, and why you should too!

I’ll be the first to admit that I don’t like writing a series. Probably not the best thing to admit because it implies I’m not having fun writing my books, and when an author doesn’t have fun writing their stories, a reader won’t have fun reading them. We hear this a lot, and I think it’s true.

I don’t want to imply that I’m hating writing this series to the depths of my black soul because it’s not true. I have loved all my books in this wedding quartet and consider my characters friends, but I will not be sad to see them go.

Fly away little birds into the happily ever afters I have given to you.

If I don’t like writing series, or a better to way to say it is, if I prefer writing standalones, why did I write a four book series, and why am I recommending you do the same?

This is why I wrote A Rocky Point Wedding series, and why after a couple of standalones (to cleanse my palette and to lay some single plot ideas to rest) I’ll plan another.

  1. Writing to Market.
    I believe this. I say AMEN to the preacher who shouts this to his congregation. Writing to market simply means giving the readers of your genre what they want, and more importantly, what they expect. Tropes. The twists and turns they come to associate with plots of that genre. Writing to market means you are writing to an audience already established. You have a built-in comparison authors.
    What does this mean for a series? Readers like reading a series. How do I know? Ask Nora Roberts who writes trilogies and quartets, and the popular long-ass futuristic series she pens under J.D. Robb. She started writing those back in 1995 and the 49th book of that series is coming out in September. She couldn’t have gotten that far without readers GOBBLING those up the minute they come out.
    Series give readers what they want, and as an author, that’s my job.Writing a series_ Why I did, and why you should too! (1)
  2. There is a lot to play with when you write a series.
    You can do a map, mark where your characters live on the cutesy-named streets you make up.
    There are opportunities for novellas and prequels and even more sequels than what you originally planned. It’s nothing new for a side character to wiggle their way into a book of their own.
    Add extra content like I am. If your character is a reporter, write the articles mentioned in the book, or in my case, I’ll be adding Autumn’s blog posts.
    Extra content means:
  3. More ways to Market.
    I could add Autumn’s blog posts to a newsletter as a sign up cookie, or write a novella about Marnie and James’s honeymoon. (The last book stops after their ceremony.) What did they do? Where did they go? Can I fly there for research?
    Market the first book in a series with ads, social media, and if the first book is strong and captivating, the first book sells the rest of the series without any extra work. If you’re wide, put the first book free and drive traffic to that book. Use a drip campaign on BookBub and continually use ads to bring in new readers. Or use your free days in Select and buy a promo to drive traffic there for a certain number of days (or just one) and hopefully if your book is strong enough, over time your page reads from all your books will pay for your promo and then some!
  4. That’s something else you get with a series. Read-through.
    Any non-fiction book that talks about making money will talk about read-through. If you read a Chris Fox book, he’ll assume that’s all you write because it’s the smart thing to do, and Chris always assumes you’re smart and willing to put in the work. Read-through is your bread and butter. It’s especially true for romance, but you see this done in the thriller/suspense genre, as well as YA and women’s fiction. (See Patricia Sands and her Love in Provence series.)Indie books versus traditionally published books (1)
  5. The release schedule can give you time to write another book.
    I go back and forth between thinking I’ll drop my series all at once, or give time between each release. I suppose the smart thing to do is get them all ready to publish, publish the first one and then put the others on pre-order. That way readers can see the rest of the series will be available in a reasonable amount of time. Then, while my books drop, I push readers to the first book while I write another book. That’s not so much factory work as it is good planning.

Those are my reasons for writing A Rocky Point Wedding series.

Always first is giving readers what they want, and when you do that, natural sales will follow. That’s not to say releasing a series doesn’t come with its own challenges:

  • Editing and formatting them all.
  • Consistency from book to book. (Green eyes stay green, occupations stay the same, names stay the same, and no one knows something they shouldn’t.)
  • Making sure the covers belong together.
  • Where to put the extras, and what they’ll be.
  • Taking the time to create those extras.

Will it be worth it in the end? Sure. I’ll have four 70k+ word books that will be a lovely addition to my backlist. I’m smarter about covers and blurbs now, and keywords, too, so taking my time and being smart when I publish should help me avoid having to go back and redo them. Let’s not repeat going back and doing covers again like I had to with my trilogy.

But will it be nice to sink my teeth into a new standalone when this is done? Yes! I already have a story idea I try not to think about too much because I’m not done with book 4 of these quartet yet. I’m 37k into it though, and I’ve given myself until the end of September to get it done. Then while I edit them, I’ll do the busy work of blog posts and cover design. (The jury is still out if I’ll hire these out. If I do, I would at least like to have some couples pegged for the designer.)

Writing a series_ Why I did, and why you should too! (2)

I know planning a series can be daunting, and if you have a plot that spans through all the books that’s even worse. I don’t have a plot that takes place over all four books, unless you count wedding activities, but I don’t. Those activities are a natural progression as anyone who has been in a wedding party knows. There’s bridal showers, dress fittings, parties and the like, so while they may not add conflict, the characters do pass along information to each other, and they are easy ways for me to cram them together into the same room.

If you want to tackle series, the best thing you can do is plan. Plan your books out. Plan how you’ll end each one, and if a subplot weaves through each book and will only be completed at the end. I write romance, so I definitely need each couple to have their happily ever after, and a reader can jump into the series wherever they want.

Writing a series_ Why I did, and why you should too! (3)

A Rocky Point Wedding series isn’t the first series I’ve done, (my Summer Secrets erotica series contained six novellas and more than 150,000 words) and it won’t be the last. Look at your genre and if you see that series are a primary offering, look to your own publishing schedule and see what you can do to give your readers what they want!

Thanks for reading!

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Other blog posts on why you should be planning a series:

Why You Should Be Writing in a Series by Tom Ashford on Mark Dawson’s blog.

Why and How to Write a Book Series on the IngramSpark blog.

What Readers Want – Series vs. Standalone Books on the Indies Unlimited blog.

 

Mid-August Check-in and What I’ve Been Doing

August 2019 blog photo

I usually have some writing-related blog post today, or commenting on something in the publishing or independent publishing space, but today I’ll just update you on what I’ve been doing, what I’m reading, and the things I’m going to try to do before the holidays hit. Christmas is in 128 days, if you can believe it!

It’s hard to believe summer is almost gone, and my daughter (maybe your kids already are) is going back to school in a couple weeks. I’ve done a bit of back to school shopping for her and ordered her pictures online.

I live in Minnesota, so I’m not looking forward to summer’s end. In fact, it’s always nice if the snow can hold off for as long as possible. Last year, we had a bad winter while I was recuperating from surgery and if we only get half the snow that we got last year, I’ll be happy. I’ll be figuring out my new writing rhythm when my daughter goes back to school, and that will take a little time to adjust to, but it shouldn’t be that bad. My work schedule won’t change, so that’s nice.


I changed All of Nothing‘s cover, blurb, and keywords. It’s still too soon to say if they made a difference.

But I am also doing the same for Wherever He Goes.

This is the old cover:

wherever he goes old cover jpg

Pretty and sweet. I have no qualms about it, but it also doesn’t give off the steamy contemporary vibe. So I changed it to this:

wherever he goes new cover jpg

They are both dressed, but I feel it ups the steam factor a bit. I also rewrote the blurb, but I won’t get into that, eventually I’ll get to the keywords. Looking for those will be interesting, as it’s a road trip romance, and that’s a sub-genre I know exists, but I haven’t seen the category for it on Amazon. I ordered a proof so I can see how it looks in print, but the ebook cover is already live. I’ve gotten great feedback on it, so for the skill I have and for the cost I paid ($7) I think it’s a nice change.

Of course, IngramSpark is giving me another pain in the ass about it. Since I published on Amazon, they are saying my ISBN is in use and not mine. I didn’t click on expanded distribution on KDP Print, so the ISBN should be (and is) available for other retailers. It’s just more going around in circles I’m going to have to do with them. Plus they keep insisting I didn’t build my cover within the correct guidelines, but I did. So, I think after I get this book straightened out with them, I won’t be using IS for expanded distribution anymore. Until they can become more indie-friendly, I’ll stick with Amazon.

I can honestly say that through all this wide business and going back and forth, I’ve learned what matters and what doesn’t.


Now that all my covers are how I want them to be for a while, I’ll be focusing on finished up my quartet. Officially called A Rocky Point Wedding (Books 1, 2, 3 and 4) I started book four a couple days ago, and I’m 10,000 words into it. At this point I’ll be trying to figure out covers and get a more concrete idea of what I want. I don’t know what I want yet, and when I don’t feel like writing I poke my eyes out look at stock photos. If I thought doing my trilogy was a pain, this quartet will be the death of me.

I am planning on a slow release . . . possibly one book a month, and while I’m releasing I’ll take a break write a new standalone that I’ve been planning for a while.

But first, book four. This book has its own plot to figure out, plus wrapping up wedding stuff. I do have a book 0 I could write if I ever feel like revisiting Rocky Point, or if I ever feel like starting a newsletter, I could write a prequel novella and offer that as a newsletter sign-up cookie. So there’s that potential, anyway.


I’m reading a really great book right now called Scratch: Writers, Money, and the Art of Making a Living Paperback by Manjula Martin. It has a lot of great essays in there by authors like Cheryl Strayed. They talk about giving work away for exposure and opportunity, living in poverty while trying to make it big, what they do with their advances if they do. I’m enjoying it a lot so far, and I recommend it if you’re interested in the money/business side of writing.

If you like books like that, I also recommend The Business of Being a Writer (Chicago Guides to Writing, Editing, and Publishing) by Jane Friedman. She breaks down the publishing industry and what you can do to make money off your writing. Being that it’s always being said writers can’t make a living wage anymore, I like to hear other people’s opinions.


August 2019 podcasts graphic blog post

I listen to a lot of podcasts, too, and here are some of my favorites:

Joanna Penn. The Creative Penn Podcast

We know she’s a powerhouse in the indie space, and she has a lot of great guest interviews. I don’t listen to every episode, and I have to pick and choose what tips I jot down for my own use since she’s a big believer in being wide, but overall I her podcasts are very useful.

***

The Sell More Books Show hosted by Jim Kukral and Bryan Cohen

These guys used to talk about the news, and they still do, but they have started to pad their podcast with “news” of indies making money. They don’t get into the hows or the whys (not in great detail, anyway), and if you’re not a member of the 20booksto50k group on FB (where they cull these stories) you’re not able to dig out the nitty-gritty details for yourself. I understand there are slow news days, and I listen for the big stories like Dean Koontz moving to Amazon from a Big Five. They pull stories from other places like the Hot Sheet by Jane Friedman and Porter Anderson, and if you don’t subscribe to that newsletter, this is one way to hear about the stories they report.

***

Stark Reflections by Mark Leslie Lefebvre

Mark’s a super nice guy, and I can’t wait to meet him at the Career Author Summit in Nashville in 2020. With so much history in the industry, his podcasts are very interesting to listen to, and he also has a bevy of author and publishing expert interviews. In the last podcast I just listened to, he interviewed Craig Martelle, who puts together the 20booksto50k conferences with Michael Anderle.  As with Joanna’s, I pick and choose what I want to listen to. Mark moved from Kobo to Draft2Digital, so it goes without saying he’s a big cheerleader of also being wide.

***

Self-Publishing Formula hosted by Mark Dawson and James Blatch

I listen to this one off and on. He has great interviews with authors and industry professionals, too, and again, I just pick and choose what I like to listen to by reading the details of the podcast episode. Sometimes they can get a little heavy with advertising their courses, but they all sell something, so listening to them tout their wares is going to be part of listening to a podcast.

***

Science Fiction & Fantasy Marketing Podcast hosted by Lindsay Buroker, Joseph Lallo and Jeffrey M. Poole and Laura Kirwan.

These guys took a break this summer, and so far Lindsay hasn’t said when they are coming back. She alluded to them changing their format, so I’m looking forward to them doing more episodes. Even if you don’t write Fantasy or Sci-fi, this is a great podcast to listen to. Keep an eye out for new episodes.

***

Print Run Podcast hosted by Erik Hane and Laura Zats

Erik and Laura are agents at a literary agency in Minneapolis, MN, and that was one of the primary reasons for listening. They talk about a lot of the literary stuff in the state, and if I had a more dependable car, I would go to some of them (the Twin Cities is a 4.5 hour drive away from where I live). But anyway, being that they are agents, they give an inside look at the traditional publishing industry. The last episode I listened to, though, they talked about Dean Koontz and his defection move from the traditional publishing marketing space to move to Amazon. They didn’t say very nice things about it, or about Amazon in general, and be aware, if you’re an indie making money off Amazon, that that is their stance. If you can look past their bias, their takes on books and publishing can be interesting at times, though they defend traditional publishing and an agent’s place in it (of course). Publishing is publishing though, and whether indie or trad, they all fit together, so keeping an ear to the ground isn’t a bad thing.


ku graphic

My books have been moved back to KU since the first of August. I boosted an announcement to that effect on from my FB author page and that grabbed a little attention. I used the audience I created for one of my ads for The Years Between Us that didn’t do anything because my ad copy was poor and the pictures I used weren’t the best. I ran two ads for three days a piece and I think I got one sale. But I blame the ad and the copy and the fact I was just messing around to get a feel for the platform. Anyway, so I already had an audience I’d created for that, so I used it and I think I got about 150 likes ad and a little engagement. It will take some time to let people know my books are in KU again, and I haven’t been very vigilant about it because I’ve been changing out covers.

Seeing page reads again is fun, I’ve made $21.00 since moving my books back to KU. You can look at my numbers in this blog post, but I can tell you that during my two months wide I made $66.00. So in a week with just a little boosted post on FB I’ve made 33% of what I made with wide while spending money on a Freebooksy ad. I feel better being in KU and I don’t check my numbers all the time like I was doing when I was wide. That is all KU reads though, not sales. I think I may need to research price more as maybe $4.99 is a bit too expensive for books by an unknown author. I said in a previous post that it was freeing being back on one platform and it is. I feel like I can focus more on the work instead of sales, and with a small backlist, writing is more important to me right now.


Well, that’s the personal update I’ve got for you. In my next blog post I’ll tell you about my experience with Booksprout, and if it’s useful or not.

Thanks for reading!

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Changing your Point of View: How you write, and thoughts on 1st, 3rd, past and present tense

change pov blog post

Change comes whether we want it to or not. Sometimes change happens so slowly you don’t know it’s happening. Sometimes you’re not paying attention and the old way you’ve taken for granted is suddenly gone.

This happened to me, though I think I was more in denial this was happening than embracing the change. Maybe I was hoping it would go away, or maybe I was hoping the old way would hang in there. The latter may still have a chance, but the former isn’t going to happen.

What am I talking about? The way fiction is being written. Not even by indies, as this change has been happening with the traditionally published books in the past couple of years as well.

To explain, let me go back.

Like all writers, I grew up reading. Nancy Drew, The Babysitters Club, Sweet Valley High. Slowly, I graduated to Sweet Dreams romances, VC Andrews and Harlequin Desires and Temptations.

And looking back, I realize there is one thing all those books have in common–they were written in third person past tense.

It stands to reason then, that when I began writing my own stories, I too, wrote in third person past since I grew up reading it. Never would I think this way would become outdated, but I’m afraid that it has.

Now books today are written in first person present, and that doesn’t seem like that’s going to change any time soon. Take a look at any new book, especially a romance in Kindle Unlimited, and you’ll see what I mean. I liken this to how Mike Campbell loses all is money in the The Sun Also Rises by Ernest Hemingway:

“How did you go bankrupt?” Bill asked.
“Two ways,” Mike said. “Gradually and then suddenly.”

It seems as if first person snuck up on us, and then suddenly it was everywhere.

And as a writer who writes in third person past, this is troubling because this isn’t about catching a trend or even writing to market, it’s about adapting to change as not to be left behind.

It used to be first person, be it past or present, served one purpose–the sole reason why the writer chose to use first person when writing their novel: to tell the story of “I.”

change pov blog post2

Who was the “I?” A girl with magical powers? A young boy out to seek his fortune? The author chose that way as a device to tell that ONE person’s story through their eyes. Middle grade and YA were (are) written in that fashion so the young readers could more easily envision themselves in that role.

I can’t remember the first person book I ever read–and I must have read some; they weren’t non-existent as I was growing up, but they obviously didn’t make an impact on me. And when I was a young adult, and now a “real” adult myself, I don’t read much YA.

And maybe this is the point.

I’m outdated. At forty-four years old, I’m writing in a way that is being used less and less, except by the authors who have been writing for as long as I’ve been reading. Nora Roberts, Brenda Novak, Robin Carr.

When you read and enjoy first person books, that is what you’ll probably write. Books like the Hunger Games, Twilight, 50 Shades of Gray took the lead of a style of writing that is prominent now. You may be shaking your head, but think to when those books were written and how popular they were. The first book in the Hunger Games Trilogy was published in 2008. Twilight, 2005. Divergent, 2011.

I’m an old lady.

When thrillers and romances are now being written in first person (and present, too) where do you fit in if you like to write in 3rd person past tense, or even 3rd person omniscient?

I write contemporary romance, and when others who write in my genre use first person, it confuses me. There is no “I” in contemporary romance, there are two characters. His and hers. Or his and his. Or hers and hers. Depending on what you write. There is no single “I” on a journey to a happily ever after. Writing a two-sided romance using first person, to me, defeats the purpose of using first person.

Is this an old way of thinking?

Some of the greats still use 3rd person past, Nora Roberts holds true. So does Susan Mallery. Brenda Novak still does, and Robyn Carr as I mentioned above. The Harlequin lines, though they are going through some rearranging at the moment, still seem to publish 3rd person past romances, at least their little pocket romances like their Intrigue and Desire lines.

And to really confuse me, authors are starting to use a mix of points-of-view, and what’s even more mind-numbing is that it’s becoming popular, like The Mister by EL James. Maxim tells his story in first person present, but Alessia shares her story in third person present. I would love to ask Erica why she wrote it this way.

It seems like these days authors use POV as an artistic tool. Does it work, does it not? I have no idea. They say anything that takes your reader out of the story is bad. But what is bad is subjective.

Dark Places by Gillian Flynn tells two stories. One story is present day and written in first person past, the other story took place while the female main character was a child and it’s told in third person past. She obviously choose this as a stylistic choice. Does being with the “I” character makes us feel more intimate with her? I don’t feel it would have changed the story much had she written the present day timeline in third person past. But with the popularity of her books, no one seems to mind what tense she chooses.

Have I had any complaints when it comes to my third person books? No, not that I’m aware, but nor would I know how many sales I’m either gaining or losing because of my choice.

So what is a writer to do? Keep writing in a style you like and are good at? Practice a different POV? I’ve tried writing first person present, and I liked writing it as much as I like reading it, and that’s to say, none.

And I will always believe writing a romance in first person POV when the author intends to show both sides of a relationship doesn’t make sense, and you can pry my opinion out of my cold, bloody fist.

change pov blog post3

But it’s obvious that what is coming out by younger romance writers that my viewpoint is not shared, and it’s not shared by their readers, either.

We need to adapt with change, though. When will my dislike turn into simple stubbornness? And when will that stubbornness keep me from reading books I may otherwise have enjoyed? I can’t be an old curmudgeon waving my cane hollering “3rd person past” at every writer I meet.

Point of view can bring on choices that you need to make besides just how you want to write your book. If there’s an “anything goes” with what’s between the covers, our blurbs and ads need to reflect that. Blurbs have always been written in third person present. Some unspoken, unwritten rule has ordained this since the beginning of time, and it didn’t matter if your books were written in first, third, or alien.

Now though, if your book is written in first person, blurbs are changing to reflect that. The first book I grabbed off Amazon that is self-published and in KU happens to be written in first person past and the blurb is also written in first person. Maybe a coincidence, maybe not. Is this how blurbs need to be written now? When did the rules change, and where do you read them in the updated Author Handbook?

What about ads? Ad copy isn’t the same as writing your book, though blurbs and ad copy are cousins, I guess. Ad copy is supposed to be snappy, hook your reader into buying the book. If you sell a book with snappy first person ad copy, but your book is written in third person, will that go over well with your reader?

I have no idea. You’ll hear it in reviews though, guaranteed. Or at the very least, wasted ad money for clicks that don’t turn into sales.

Looking at “how it always used to be done” may not help in these quickly changing publishing times. For another look at how to write blurbs and in what POV look at this blog post by Writer Unboxed. The author of the article mulled it over a lot more eloquently than I did. Marketing Copy: The First- Versus Third-Person Debate


I’ll keep writing in 3rd person past. It’s how I write best.

Write how you write at your best because after all, it doesn’t matter if you write in first, third, or alien, it comes down to giving your readers a good story.

But I caution you using POV as a stylistic choice to cover up lazy, or poor, writing. If you’re going to experiment, make sure you have plenty of betas on hand to tell you if it’s working or not.

You can do whatever you want to do with your book, but you still want people to read it too. Even aliens.

change pov blog post4

That was some really bad Sunday night humor. And with that I am going to bed. I hope you all have a lovely week of writing ahead!


thank you for your patince

graphics made with font and photos from canva.com

The age-old question, ‘what do you want from your writing?’ isn’t the real question at all. The REAL question? What can your writing GIVE YOU?

We’ve all been asked the $50,000 dollar question: Why do you write? Do you write for success? For the fame and fortune? Do you have a story that must come out no matter what? We all write for a reason, the reason that keeps us coming back to the laptop again and again.

But the fact is, after the writing is done, what can, what WILL, writing give us?

There are different kinds of writing, and each medium gives us different things:

  1. Blogging. Blogging gives us a place to vent, a place for our voice to be heard. Blogging lets us share information, be an authority. (That’s where the word AUTHOR comes from, don’tcha know?)  But blogging can only give you those things if you have an audience. Also known as, a reader who will read your blog post, maybe share it, maybe leave a comment. Your voice can only be heard if someone is listening. Will the blogger make a sound if no one is around to hear it? Yeah, and her voice sounds like this:
    wah wah wah
    You have to have good content, consistently, to find an audience who will enjoy your posts and keep coming back to you. And that’s difficult. I’ve blogged for the past few years, and finding consistent things I like to blog about and that I think others would enjoy hearing about, is downright hard. I’m not complaining, I love blogging. I wouldn’t do it if I didn’t. I put a lot of my heart, soul, and time into my website, and I blog to keep it current. That’s something I get out of blogging. Good SEO. Everyone once in a while someone will tell me they learned something on my blog. That’s great, too. But I understand when bloggers give up, because the time it takes, money (let’s get rid of that pesky .wordpress.com at the end of our domain addresses, okay?) and the pounding our heads into the walls to come up with ideas. Well. There’s not a lot of return on investment there, is there?
  2. Other social media. You’re writing when you post a picture on Instagram and tell your audience the story behind it. You’re writing when you update your Facebook Author page. You’re writing when you tweet. What kind of payback is there from spending time on social media? There is some. You find camaraderie, you find support. You can find people who will help you publish, both indie and traditionally. You network. You support the “big guys” by buying their books and promoting them. But besides being involved on social media for all those things, you hope one day you meet the right person who can introduce you to the next right person (hello agent!), you tweet something that goes viral, and that maybe, because you cultivated a social media following, you might sell some books. But realistically, the “might” is pretty big. Skyscraper big. Authors learn early on that joining social media and screaming
    BUY MY BOOK
    will annoy everyone very quickly, and eventually get you muted or blocked. Which, by the way, is the exact opposite of what you want to be doing. Just a little FYI in case you’re doing it wrong. Stop it!
  3. Writing books. If you ask any writer, they’ll tell you that they would still write even if no one were to ever read anything they’ve ever written ever again. And I believe that because there is something that keeps us writing. The innate human need to tell stories and to listen to stories. It’s how we learn, it’s how our cultures are passed down from generation to generation. Someone may not read our stories now, but maybe in 50 years? 60? You never know! Storytelling is in our blood. There is satisfaction in storytelling. There is happiness in typing THE END to a book or a short story or a novella. There is joy in it.
    cricket
    But anyone who has ever published a book to crickets will tell you that sometimes you better be happy with self-satisfaction because that’s all you’re going to get. I was reading my friend Dave’s blog post right before I wrote this, and he gave me the idea for this post. He went through a lot with his release. A lot of anxiety and lot of pushing through panic publishing his book. And I wonder, if you asked him, if he knew what the outcome would be, if he knew that after all he went through publishing his book, if he would do it again.
    Was the payoff big enough?
    What was the payoff? That’s different for different people. Maybe it’s simply holding it in your hand. Maybe it’s seeing it “out in the wild” when your friends and family buy it to show their support. Maybe it’s that first review. Maybe it’s that first review by someone you don’t know.

But this is what this whole post is about–this is what it took 791 words to say. Those small things, they better the hell get you through, because in this day of self-publishing, in this day when 50,000 new books are published on Amazon every month, THAT’S ALL YOU’RE GOING TO GET.

You might not believe me when I tell you this isn’t a bitter post. You probably won’t after all the whining I’ve done about sales these past few months, and the huffing and puffing I’ve done about Amazon and KU. Those days are gone because I’ve made some decisions that feel right, and come hell or high water, I’m going to stick with the choices I’ve made. (My publishing career isn’t a ball in a pinball machine–I need to stay steady to gain ANY traction.)

This isn’t a bitter post, but it is realistic. You’re not going to set the world on fire when you hit publish. Anywhere. Not on FB when you publish an updated author post, not in a Tweet, though you may get a few hundred likes, and good on you if you can. You’re not going to change the world with a blog post. Someone did that already, back in 2011.

This is a new age of publishing, and you HAVE TO find little things you love about it to keep going, or you might as well quit. You’re not going to strike it rich with a book, or two, or even six, as I can tell you. 50 might be the new 30, but it used to be you could make okay money if you had 6-10 books out, and you can’t do that anymore. Indies making any kind of money have 10+ books out. Sure there are outliers, like Jami Albright, but for us little people who don’t have the means to go to an RWA conference and rub elbows with big authors who will put us in their newsletter, success is going to come much slower. We’re talking years. And the slower you write, well . . . you don’t need me to do that math.

So the question of this blog post wasn’t what do you get out of writing? It was, what does writing and publishing give you? 

Besides bills from hiring editors and formatters and graphic designers to do your book covers, what DOES writing give you, and is it enough to keep you going until it finally gives you what you want?

And what is it you want?

Fame and fortune, of course. Fame and fortune.


thank you for your patince

My messed up route to (non)success.

Mostly self-publishers self-publish because we want to make money. A lot of authors will deny this–art and commerce do not mix well. You can say all you want about self-satisfaction, fulfilling a dream, what have you, but when you list a book on Amazon, you want to make money. And maybe I’ll concede people reading your stuff might come first, but that royalty check comes in a very close second.

I want to make money. I want people to love my work. I want to make a list. The USA Today would do, thanks. I want to be able to quit my day job, sit in my pajamas with my cats, and write all day, every day, for the rest of my life.

And you do too. But not with my cats. Adopt your own.

But this blog post isn’t about the why, it’s about the how. success-what-people-think-it-looks-like

There are only two ways to publish a book. You either get a book deal or you self-publish. There are grey areas–smaller presses, crowdfunding, whatever, but essentially those are your choices.

I chose to self-publish.

You all know I went to the Sell More Books Show summit in Chicago last month, and I listened to Jami Albright talk about the (low) six figures she made on three books. When authors throw numbers around like that, there are a lot of feelings that run through the crowd. Awe. Surprise. Admiration. Respect.

Notice I didn’t add envy. Or jealousy.

I don’t envy Jami. I’m happy for her.

And I’m happy for every author who does the same.

What I want to chat about is how she got there.

Because she explained she made 65% to 80% of her income being enrolled in Kindle Select. That means her books are available in Kindle Unlimited. That means her books aren’t available for readers who read on a Kobo ereaders, Nook, or an Apple Books app.

Sorry for the mini lesson in going wide, but I just wanted to hit home how much Jami made having her books in KU. That’s a lot of page reads. That’s a lot of trust in one platform for so much money.

I’m so happy for her that she knew her path and was comfortable taking it.

It paid off for her. In a big way. And her talk came at a horrible time for me because the month before the summit, I had pulled all my books out of KU and put them wide.

Let’s be honest here. I wanted to cry.

I’m obviously still grappling with the decision.

But I’m grappling with it because I don’t know if her path is my path.

That’s the frustrating thing about self-publishing. There is no one true path to success. There are too many variables:

  • Cover
  • Blurb
  • Editing
  • Genre
  • Your voice/writing style
  • Your connections
  • A newsletter or lack thereof
  • Social media presence

You could follow a successful author’s choices to the letter, and you still will never be able to duplicate someone’s success. You may have your own success following someone’s advice, but as they like to say in the groups I’m in, your mileage may vary. Success depends on several different factors, and these factors cannot be measured.

There is no way to know if my books would do as well as Jami’s. She writes rom com. I write serious contemporary romance. She has professional covers done. I don’t. I do them myself in Canva. She scrimped and saved for an editor. I edit my books with the help of beta readers. She went to an RWA conference and networked. I’ve never been.

Even if I did some of what she’s done, I may never stand a chance of doing as well as she.

And that’s what drives all of us crazy.

There are too many choices.

Jami used Amazon Advertising which worked for her because her books are in KU. But there are other ad platforms you can try: Facebook. BookBub. Instagram. Even Pinterest and Reddit.

Then there are newsletter swaps (I don’t have one) Facebook Author page take-overs, blog tours, etc.

There are a million little things that add up to a book’s success, also known as the author’s bottom line.

I mention the 20booksto50K group a lot because that group is known for authors sharing their successes. (And I love them for it!) They are very open about numbers and where that money comes from. (Also if you want to listen to author success stories, listen to the Sell More Books show podcast. They feature successes on their top five news stories every week.) I also mention them a lot because they are a fabulous group, and they’ll let anyone join as long as you promise not to be a jerk and not promo your own books (those posts are taken down almost as soon as they are posted, and you’ll get kicked out, too). They are very strict because they want the group to stay enjoyable and a place where an author can learn, and for a group that size, the moderators stay on top of it.

Anyway, Brian Meeks wrote an open letter of sorts saying people who hate on the authors posting big numbers could and should leave the group. And I’ve seen a little of the resentment and jealousy. Even Craig Martelle said Michael Anderle doesn’t post his numbers anymore because all it does is evoke a tsunami of hate.

I don’t hate those authors for making it. I’m not jealous either, or resent them, because I know how much work it takes to make that much money. People who hate on these authors know they’ll never be able to make that kind of money with their own writing. Their writing is sub-par, or they don’t want to spend the money to test ads. They can’t afford editing or professional covers.

I agree with Brian. They should leave the group if they are going to feel that way. They’re playing with the big kids, and they are getting trampled.

My problem with the people flashing their numbers? They are posting screenshots of their BookReport summaries. BookReport keeps track of Kindle sales and KENP page reads. So you know these authors are making big money on Amazon. I have yet to see anyone in that group post Kobo sales, or Nook. Or Apple Books. It’s all Amazon.

And that makes me question my own path to go wide.

How much money am I leaving on the table?

This is my BookReport from January first to now, just to show you what it looks like. If you have Chrome or Firefox and want to add the extension to your browser, look here. It’s free until you start earning a certain amount of royalties, and in the group, being asked to subscribe is a milestone of sorts.

book report graphic

No doubt about it, looking can get pretty addicting.

Because of course, when you see big numbers, you think, if they can do it, so can I.

And I can’t lie. I’m wondering how I’d really do if I put all my strength behind my books if they were in KU. How much money I would make had I TRIED.

I didn’t try before. I was too focused on building my backlist. I have six books out now. By the end of the year, I’ll have ten.

Authors have made a lot of money on less.

Thinking about all this is maddening.

But I also remind myself that publishing is a long game. Where will I be five years down the road? Ten? Do I want to trust only Amazon to pay me thousands forever and ever? I don’t know. My gut says no because I’ve heard of Amazon cutting off authors for no reason (though admittedly, those stories are a year or more older now) therefore turning off the spigot that has been spewing out thousands of dollars a month.

Then what?

One of the first rules of the 20books group is not to talk smack about Amazon. I get that. Amazon has created an opportunity for indies to publish their books when otherwise those authors wouldn’t be published at all.

And as an author, it is an individual choice whether or not to have all of your eggs in one basket. Sure, they might crack, but sometimes you can still end up with a tasty omelette. (I must be hungry when I blog; I’m always comparing Amazon to food.) There’s no denying it’s worked for many authors.

To say I wasn’t envious of the confidence of those authors’ decisions wouldn’t be true. I’m not envious of their success; I’m envious they found a path that worked for them, and they had the courage to follow through. Maybe you say it’s the same, but I feel there’s a distinction.

courage fish

I want to be confident in my choices and obviously, I’m not. Which is why I wrote this rambling blog post of thoughts. Anyone who knows me knows that I’m kind. I’m always giving back, offering to help in some way. I’m editing for someone for free right now. It isn’t the first time I’ve given my time away, and it won’t be last. I’m regularly interviewing new authors for my blog because I’m hoping the exposure will help. If I’m pointing a finger at someone, or giving someone the stink eye, it’s always going to be aimed at myself.

Was going wide the right choice?

I have no clue. You can see in my wide update that I haven’t gained much traction so far. And it’s hard to think about how much money I’m leaving on the table pulling my books out of KU.

The bottom line is I would never resent anyone for their success.

I’m just bumbling along like crazy trying to find mine.

I have fun writing. I enjoy trying new things to see if they will promote sales. I love blogging about it.

But that sure doesn’t pay the rent.

Let me know your thoughts!


Craig Martelle and Company give back too. They put on a wonderful 20books Vegas conference every year. You can read about it here. The conference for 2019 is sold out already, but this would be a good time to save up if you think you might want to try for 2020. To get a taste of what the speakers are like, look at this YouTube Channel of the speakers from November 2018.

I’m already committed to doing a different summit, though it is changing hands for the year 2020. Joanna Penn and Lindsay Buroker, two ladies I chat with on Twitter, will be speaking, and I wanted to meet them. (Other great speakers will be there too, like Mark Leslie Lefebvre.) At first I wasn’t sure if I was going to go, what with all the trouble I had networking last month, but I did have fun and learned a few things, so that has to count for something. They are already 75% sold out, so if you want to see me in Nashville of May 2020, act fast! Look here for the newly named Career Author Summit.

Thanks for reading!


Don’t Run Away: books2read.com/dont-run-away
Chasing You: books2read.com/Chasing-You
Running Scared: books2read.com/running-scared

Wherever He Goes: books2read.com/whereverhegoes1
All of Nothing: books2read.com/allofnothing1
The Years Between Us: books2read.com/the-years-between-us

Try the Tower City Romance Trilogy Today!