My Wedding Quartet Update

I haven’t been doing much with my series, so there’s not a lot to say about it (she says but after she’s finished typing she has a 1400 word blog post about it).  I have finished book two, which will now be book one. To stop having to give that convoluted explanation, I’ll just refer them by the order they will be published. I changed them because I realized the second book I wrote was stronger, and it would make for a better first book in the series. This will take a little rewriting, as I started the book thinking readers were already going in knowing who characters are, but that’s okay.

I finished the first read-through of book two, and after I finish the read-through of book one, I’ll print them both out and add to book two since I know more about what’s going on with the story.

What’s been dragging me down has been looking at stock photos for the covers. I briefly looked into hiring them out, and depending on how much hair I lose between now and when they are ready to publish, I still might. The problem is, and the problem most indies have, is figuring return on investment versus cost. I found a site that will do custom covers for 350 dollars a piece. Now, if I were only doing a standalone, that would be more than manageable. That also includes a full paperback wrap, so I wouldn’t have to worry about that, either. But being that I’ll have four, well, you can do that math. (In case you don’t want to, that’s $1400.) You can see how I would maybe balk at that. Now, I’m not saying I can do as well as that artist can, probably (most certainly) I can’t. But I’m poor, and I have no problem with saying so. I would have to work a lot of hours to cover that. And with the way my books are selling, I would never recoup that cost.

So, for the past few nights, instead of writing, I’ve been researching wedding covers, looking at stock photos, and slowly losing my mind.

To make matters worse is that yes, there is going to be a wedding in this story, but the bride and groom are not a featured couple in the any of the books, so does it make sense to put a bride and groom on any of the covers?

My books all end with some kind of a wedding proposal or a promise to love forever, so implying my couples will get married at some point isn’t a lie.

Another reason I have so much pause is something someone said in one of those FB book cover groups I keep talking about. Someone said that indies are held to a different standard than trad-pubbed authors are. And I guess they are right. Our covers better be pretty damned special to catch a reader’s eye because we can’t depend on our well-known names to make the sales for us.

nora roberts quartet

I think of Nora’s quartet when I’m looking at my own covers. If I thought I could get away with it, I would definitely do something similar. Look here for the article accompanying the image I borrowed.

If I go with this way of thinking, I most definitely need couples on my covers. Maybe not locked in a steamy embrace, because these books are the same as other books I’ve written. Not a lot of sex, but there is some.

What does that mean for me? Can I put bridesmaids and groomsmen on my covers? Singly? Because I’ve looked through a lot of photos and I can barely find one good couple that looks part of a wedding party, much less four.

Can I put a bride and groom on all my covers?

Items don’t seem to go over as well with indie authors, so choosing bridal bouquets or other wedding paraphernalia may not be enough to make a sale. (See the dreamy covers on Nora’s books above.)

If I take the wedding element away, that gives me more choices, but that still leaves me

Elegant couple posing together.

The plastic, vacant looks on their faces do not match how I feel my characters are portrayed in my books. (Photo purchased from depositphotos)

digging through photos of pretty girls with dorky-looking guys. I don’t know how that happens, but it’s weird. (Out of respect for the men, I won’t post an example here.)

Or I get too “plastic” and they look kind of fake. Definitely not the kind of book I’m writing.

I mean, you know the book covers this couple would end up on. Mega rich, lots of hot sex. And maybe one day I’ll write something like that, but I need down-to-earth couples, and sometimes that means the people look just a little too “real” for a book cover.

It’s a balancing act that makes me want to poke my eyes out.

And while it’s a necessary part of the creative process, to keeping trying, that is, it does make me feel like I’m wasting writing time. Anyone can tell you  that you don’t need book covers if there’s no books. But I’ve blogged about book covers before, and figuring out what looks good, and finding the right photos, takes a lot of time. Not only time, but practice. I have Canva open all the time, shoving photos into their templates, experimenting with font for the titles. I did find this beautiful photo and I thought right away she reminded me so much of Leah, the female main character of my second book. She looks so much like what I envisioned, she literally took my breath away. You might say that would be a sure sign to use her for the cover, because if she evoked that much feeling when I took a look at her, hopefully she would for other readers.

Wedding bouquet in girl's hands.

Leah! Isn’t she gorgeous? 

But, don’t forget she would only be one cover of four. And she is cover worthy, so it’s not that she wouldn’t be perfect. But is she perfect for a series, and more importantly, is she perfect for a contemporary romance cover? Unfortunately, she doesn’t pose with a man in the series of photos that were published on depositphotos with this one. But I have purchased her, (that’s why she doesn’t have a watermark) so I may decide to use her somehow.

Anyway, I have 6 pages of book 3 I have written out longhand that I’ll be transcribing after I finish out this blog post. I still hope to have all four books done by Halloween. Probably not fully edited, but close enough that I should still be able to start publishing them around Thanksgiving. I read Craig Martelle’s book on Rapid Releasing, and to be perfectly honest, what he wrote didn’t give me much hope for a good launch. I have no readers. No one waiting for these, so to tell you the God’s honest truth, it doesn’t matter when I publish. I do know that after they are done I’m going to take a short break because these are going to drive me nuts between now and the end of the year.

I’ll keep you updated on progress though, and next week I’ll share a snippet or two of my favorite scenes so far. I’m glad that Autumn and Cole are the last couple because I’m very much looking forward to getting their story out, and as of right now, it’s what’s keeping me going. I love all my characters, but the sheer scope of writing four books and producing them all at once is daunting and I’m overwhelmed at times. But because of consistency issues, I’m glad I’m taking things slow and writing them all first before I publish.

As for Autumn’s blog posts, I need to get on with typing those out and writing more. As the stories go on, and she interviews more people, her list grows longer, and I’m falling behind. Still not sure what I’ll do with that extra content. It’s looking like more and more they’ll end up on the website to maybe drive some more traffic here. Not sure.

If you’ve stuck with me, thanks for reading! I’ll be visiting Tybee Island as you’re reading this, on a vacation with my sister. After I take a week to breathe and see the ocean, I’ll come back with a clear head and hit the ground running on the second half of my series.

I hope you all are having a great summer!


My books are wide! Check them out at your favorite retailer!

Don’t Run Away: books2read.com/dont-run-away
Chasing You: books2read.com/Chasing-You
Running Scared: books2read.com/running-scared

Wherever He Goes: books2read.com/whereverhegoes1
All of Nothing: books2read.com/allofnothing1
The Years Between Us: books2read.com/the-years-between-us

Try the Tower City Romance Trilogy Today!

My Wide Adventures AKA Sales so far

Almost two months ago I went wide. Has it paid off?

Not so much.

I put All of Nothing, and Wherever He Goes wide through Draft2Digital as soon as they dropped out of KU. I put The Years Between Us on all platforms as soon as it was finished–it never went into KU at all.

Because of an oversight, I missed one of my books in the trilogy, and I thought I would have to wait for them to drop out, but everyone encouraged me to just email Amazon and ask for them to be pulled out, and I did. They were polite about it, and the minute I had the email saying they were out of Select, I put them wide.

For simplicity’s sake, I can say all six of my contemporary romances have been wide since April first.

And well, nothing happened.

Actually, something did happen.

My KU reads dried up, but sales on other platforms didn’t make up that loss. I kind of knew that would happen, but it’s different seeing it. They even talked a little about it at the summit during the wide panel–that dip where page reads go from a waterfall to a trickle, and where no one knows your books are on other platforms.

It takes time, and seeing that money, no matter now small, disappear, makes you sick inside.

Also, listening to Jami Albright talk about her success at the summit in KU with only three books didn’t help me feel any less bitter when I had just pulled my own books out of KU and made them wide.

But like a life-style change to beat a sugar addiction that will make you feel better for the rest of your life, I feel going wide will be the same for my career. Is Amazon cake? I guess if you’re you in the 20booksto50k group on FB and see everyone’s earnings in KU, you can feel like Amazon is a giant piece of gooey cake with a huge scoop of ice cream, too.

amazon vs cake

Hello, type-2 diabetes!

I might have taken that too far.

But, as always, this isn’t about whether going wide is smart or not–always go back to your business plan and decide for yourself what you want out of your writing career.

As for sales: I put Don’t Run Away permafree the minute I could, and asked Amazon to price match when the free price on other platforms kicked in. This is supposed to help introduce a reader to my books. Being that Don’t Run Away isn’t as strong as the books I’m writing now, that’s a plan that may not pan out. But I’ll be publishing  a new series this year after I get them all written and edited, and eventually book one will be permafree, too.

For sales from April 1st to the day I’m writing this blog post, May 30th (rather, the 29th since that’s the way reporting goes).

Amazon:

Free:
Don’t Run Away: 125
Paid:
All of Nothing: 18
Wherever He Goes: 0
The Years Between Us: 1
Summer Secrets Novellas 1-3: 1
Summer Secrets Novellas 4-6: 1

Out of the 125 copies of Don’t Run Away, no one bothered to go on to books two or three of the trilogy. It takes time for people to read, so maybe they haven’t gotten around to reading the book yet. I don’t like to think they didn’t like the first book and don’t want to read the other two. (But when you’re writing a series, that’s always a possibility.)

amazon sales for blog post

So, sales aren’t all that great. Those two little spikes you see? Those are me fiddling around with BookBub ads. I’ll write another post about that later.

How about on Kobo?

On Kobo, I gave away 32 copies of Don’t Run Away. I had 0 organic sales of any of my other books on there. Meaning, I didn’t get any read through to my other books in the trilogy. Bummer.

kobo graphic for blog post

Draft2Digital

Draft2Digital publishes my books in a lot of places, but the top two are Apple and Nook. It’s easier to give you the charts. But I’m sure you can imagine that giving away Don’t Run Away dominated my “Sales.”

draft to digital chart for blog

I sold one copy of All of Nothing, Chasing You, Running Scared, and The Years Between Us. I liked the Chasing You and Running Scared. It means out of the 80 people who downloaded Don’t Run Away, ONE person read the other two. I mean, that’s progress, right?

draft to digital chart for blog 2

As you can see, I gave away the most copies of Don’t Run Away on Nook. I’m not sure why, but maybe one day those will turn into sales of my other books.

Here are the chart breakdowns:
Nook:

draft to digital chart for blog nook sales

And Apple Books:

draft to digital chart for blog apple sales

I feel like I got a little bit of something going everywhere, but not a lot of anything.

As I experiment with ads, and put more books out, maybe that will help. I mean, after all, I haven’t really done much marketing letting readers know my books are everywhere. I use my FB author and personal page to let people know as much as I can without sounding like a harpy.

I use the end of this blog post to let people know my books are wide, but let’s be honest. I’m writing for writers who probably won’t buy my books, and that’s okay. That was the path I chose when I decided to blog on these topics.

And it’s the same with Twitter. I have this as my pinned tweet, and it does absolutely nothing:

All of Nothing promo with goodreads review

I boosted this post on Facebook and it got me 3 new likes to my author page. One of them was my sister. Go me. But the ad is pretty, no? (If you want to make your graphics, use this website; Derek Murphy is so great for the writing community. Be sure to save it as a PNG though, so you have the transparent background. Otherwise, you’ll save it with the white background underneath. I did the rest in Canva. Search for [your color] bokeh if you like the background.)

I do have a Freebooksy scheduled for the middle of next month for Don’t Run Away since it’s permafree. That will be my first real ad aimed at all the platforms I’m on. We’ll see if it makes a difference.

To be honest, this was pretty much what I expected. I’m willing to experiment with ads for now while I’m working on my series. Maybe working with ads over the summer will help me grow a small audience and they’ll be willing to buy my quartet when it’s done.

Slow and steady wins the race, and all that, right?

Have you tried going wide? What has been your experience? Let me know!

Thanks for reading!

Don’t Run Away: books2read.com/dont-run-away
Chasing You: books2read.com/Chasing-You
Running Scared: books2read.com/running-scared

Wherever He Goes: books2read.com/whereverhegoes1
All of Nothing: books2read.com/allofnothing1
The Years Between Us: books2read.com/the-years-between-us

Try the Tower City Romance Trilogy Today!

Writing Resources Non-fiction Spotlight: The Author Blog: Easy Blogging for Busy Authors by Anne R. Allen

the author blog book coverI read Anne’s blog sometimes. Not as much as I should because she writes about some very important topics, and she’s a great resource for writers. Every so often I’ll tweet out a link to one of her posts.

So when I saw she wrote a book about blogging, I bought it ASAP, and one for a friend, too.

This book is great for the author/writer who isn’t sure if they should start an author website or a blog. It’s for the blogger who has been blogging for a while and who not seeing results (results like comments, subscriptions). It’s for the blogger that has lost his or her way. It’s also a wonderful source for maybe a more seasoned blogger who may need to get back to basics.

I belong to one or more categories. I’ve been blogging for over two years, and only now just starting to find some traction–and it’s very little. But Anne reminded me of a few things I’ve forgotten along the way. Simple things like tagging your blog posts with the titles of your books, or remembering to tag a photo with a description for your visually impaired readers.

Anne explains SEO and offers us blog ideas. Something we all need from time to time.

blogging for authors book coverI was delighted to see she knows Barb Drozdowich and recommends Barb’s book about blogging.

I know Barb from Rachel Thompson’s #bookmarketingchat on Twitter, and I have also read her book about blogging. It’s just proof that we’re all friends here. 🙂

If you’re interested in purchasing Anne’s book, click here and this will bring you to her website. She offers links to all her retailers there.

If you’re only interested in buying it from Amazon, you can click here for the buy-link.

Blogging may not be for everyone, but knowing how to start, and how to do it right, can save you time, money, and lots of frustration down the road.

Thanks, Ladies, for writing these awesome books!

 

Callie and Mitch blog graphic

 

When Friends Turn into Business Partners . . . Sometimes it doesn’t work out

friends to business parnters blog post

I’ve never met a community so full of people willing to help. I’ve met authors who will share anything and everything. How they use ads, how they write blurbs and the resources that taught them how. They share their favorite blogs, podcasts, promo sites, non-fiction books. There are even authors who will share how much they make in sales.

So many authors are helpful and generous. (And if you run into one who won’t share anything, well, keep an eye out. I’ve found those people are users, and you won’t get anything in return for the information you share with them.)

I’ve made a few friends on Twitter. Some are better friends than anyone I’ve met in real life. Some have come and gone. Some needed so much hand-holding it was physically draining to be friends with them. Some acted like their work was the only thing worth discussing, and I’ve faded away because I believe friendship should work both ways.

I’ve had some small successes as an author, and I like to share, too. It’s a horrible feeling to be snubbed when sharing something you’re proud of.

friends or enemies

But there are those who stick around–you feel a kinship, support goes both ways, and you settle into an online routine of touching base, reading each other’s blogs, retweeting news and book cover reveals, and helping with book launches.

Inevitably this will lead to your friendship moving more into a business relationship.

You’ll be asked to edit for someone or do a cover. Maybe she needs a critique partner or he needs a beta reader. It could even be as simple as doing an author interview for a blog.

Friendships can easily blur into business and while the transition feels easy and breezy, if you don’t treat that relationship with the respect it deserves, not only are you risking your business relationship with that person, your friendship will be broken as well.

The culprit of all this is the nonchalance and the cavalier attitude of writers. They aren’t treating their business with the respect it deserves, so they see no harm in treating you the same way.

I treat my books as a business. I always have and I always will. When I do something for you, I do it in a decent amount of time, and to the best of my ability. And that’s always what I’ve done.

business peers

But I haven’t always been treated with the same courtesy.

I paid someone to edit for me, and one day she told me she was editing my book while she was having her hair done at the salon. I guess it was too much to ask that she edit my book in a quiet place where she could focus. I paid another, and she waited months before even starting to edit my book. I have patience–I have two children, three cats, and an ex-husband. I have patience. But when you pay someone for a service, even if she’s a friend, you expect them to treat you with professionalism.

Those people were my friends. Circumstances being what they were at the time . . . they aren’t anymore.

What’s funny is recently one of them asked me for a favor. I guess it wasn’t so funny when I didn’t respond.

Most of the time I can separate friendship from business. (I treat my Twitter account as part of my business, and I rarely unfollow anyone for crappy behavior. Most times the only thing that will earn you an unfollow is if you do it to me first.) And I can stay in touch with someone friendship-wise even if we don’t/didn’t work together so well in the business aspect of things.

I edited for someone, and that didn’t work out like I had expected. We’re still friends because I expressed how I felt, and she apologized. I don’t hold grudges, but just like anyone else, I remember how people treat me.

When you treat someone like crap, you’re burning bridges, plain and simple. The author so quick to help you? They may not be so quick to pull through for you next time.

So what can you do to keep your friendships intact if it moves into business territory?

  1. Set boundaries and expectations.
    Before work exchanges hands, hammer out what expectations are. Does she expect to get paid? Is she doing it for free? Are you sure? Is there an expectation you’re going to help her down the road? Is there a deadline? Can your friend meet it? If she can’t, can you change it? If you’re too rigid with what you need, it’s better for your friend to pass. Which brings me to:
  2. Don’t be angry if your friend can’t meet your needs.
    A lot of indie business is trade and favors. Money doesn’t always exchange hands. That’s common when indies operate in the red–especially when just starting out. You may feel desperate because if this particular friend can’t help you, who will? People who know what they are doing, and willing to do it for free or on the cheap are few. If you need her, it’s YOUR job to bend, not hers. If you can’t, understand where she’s coming from, take a deep breath, and move on. While writing is a business, it will always come in secondary to children, jobs that pay the bills, and maybe even an evening of self-care if she’s had a bad day. If your needs are more important than that, hire out and pay for the priority. Your friend helping you isn’t a right–it’s a privilege.
  3. Keep communication open.
    Maybe you think she’s not working fast enough. Or you haven’t heard from her in a couple of days. Or worse yet, you haven’t heard from her, yet she’s posting on social media. It’s easy to go from simmering to boiling if you expect her to be working on your project but she’s posting a new blog post every day. It’s easy to get annoyed–trust me, I know. Maybe she already had them scheduled, and she IS working on your stuff. You won’t know unless you ask. If you need constant reassurance like daily updates, request it before you give her the project. That way you can remind her you asked.
  4. Keep social media in mind.
    When I edited for my friend, she never stopped posting her publication date. She was building buzz–I get that. But her manuscript needed work, and the more she posted and the more I edited, the angrier I became until eventually I felt like I was doing it for nothing. So remember–you are friends and she can see what you tweet, post on your Facebook author page, blog, and anything snarky by way of a bitchy meme on Instagram. But the same goes for her. If she’s tweeting she’s editing a pile of garbage, or the person she’s editing for is dumber than a box of rocks . . . you may need to rethink if you want her working on your project. A good friend doesn’t necessarily translate into a good business partner. (I would rethink my friendship with anyone who would put something like that out into the world, anyway.)
  5. Know when to quit.
    Ideally, you want to work things out before this step. If you can’t, the next best thing is to back out before your business relationship destroys your friendship. Be clear why you don’t want to work with him anymore. Try not to let hurt feelings muddy the water. He may have hurt your feelings, but that is only as a bi-product of unprofessional behavior that may not have been intentional. And don’t flip out if he has to back out on you. Maybe it has nothing to do with professionalism. His private issues are none of your business unless he wants to divulge them. That depends on how good of friends you are. But if it is due to not being able to work together, learn from the experience and move on. Having a truthful “We make better friends than business partners” talk can salvage a friendship. Don’t be defensive.

Not all friendships cum business relationships are going to fail. I’ve heard of several people who have worked together for years. There relationships are based on respect and a mutual admiration of each other’s work.

It’s up to you how much you can take–and it’s up to your friend what her limits are if you’re the one behaving badly. Publishing is scary and stressful, but alienating people who want to help you makes it more so. And it won’t do your career any good if someone labels you as difficult to work with. You may be passed up for opportunities and you won’t even realize it.

stressed out

If you’re the one slighted, do your best to move on. If that means you’re no longer talking to that person, so be it. Publishing IS stressful, writing, emotionally draining. You need to protect your mental health, too.

Friendships can come and go, but it’s difficult to repair a business connection.

Don’t burn your bridges. You never know when you’ll have to circle back.


To be clear, I didn’t mention any of my experiences to throw my friends and acquaintances under the bus. I mentioned them to demonstrate I know how it feels to be treated in a manner that is hurtful and unprofessional. I have other examples of people using my generous nature against me–to the point of a friend of mine saying I should stop helping people.

I couldn’t do that, though. For every one person who ignores what I offer, five people appreciate any information I can give them. Be it my favorite stock photo sites, or a reminder that KDP Print offers templates to format the interiors of paperback books.

For every one person who ignores my edits, another person’s writing is brought to the next level.

I’ll probably never stop helping people. I enjoy it too much. But neither am I a doormat, and if you treat me poorly, that’s on you, not me.

If you treat anyone without respect and kindness, you need to look inside yourself and figure out why. But the secret is no one has to be friends with you, no one has to do business with you, and one day you may very well find yourself alone.

being helpful

If you enjoy helping and being part of the writing community, don’t let one bad apple ruin the whole barrel. There are lots of people out there who need help–and one day you’ll find yourself in a group of friends you can trust to help you in return.

That’s what the writing community is all about.

photos taken from pixabay or canva. graphics made in canva.com

jared and leah for end of blog posts

What do you do when you publish a bad book? 5 Ideas.

Writing tools_ What can you do when you publish a bad book_

As indies, this is bound to happen. Hell, if you’re traditionally published, this can happen too. See my blog post on The Wedding Date.  (Spoiler Alert, I wasn’t impressed.)

As indies, we rush to put out content. Maybe it wasn’t edited the way it should have been, or maybe you didn’t catch a plot hole before you hit Publish. Maybe there’s more telling in there than you thought, or maybe you had some head hopping and you didn’t know you were doing it.

No matter what the issue is, you’re getting bad reviews. People don’t like your book. If you have more than one book out, maybe you feel like it’s not a big deal. But the problem is, if a reader happens along that book–they may not give you another chance to redeem yourself.

bad star reviews

So, what can you do?

  • First, admit your book still needs work. I see lots of people in denial over this. They don’t want to see the truth that their book was published before it was ready. It’s a scary and sad thing to admit. It’s especially heartbreaking when you thought it WAS ready, like The Corner of 1700 Hamilton. I had beta readers. I had an editor. It was as good as I could do at the time. But, now, after writing so many more words and getting better, it wasn’t that great. This can happen to anyone.
  • You can fix it. 
    This presents its own issues with ISBN numbers, and other little things like feeling like you’re ripping off the people who have already purchased it. Time is also a factor because depending on how big of a mess your book is, it could take a few months to rewrite, get it edited again, reformat it, and maybe redo the paperback cover if the number of pages changed. Fixing your book is almost as time-consuming as the launch.
    There is also the ethical question of is it right? Like I said, will you feel like you’re cheating the readers who have paid for your book? What if those reads resulted in bad reviews? Fixing it won’t make those bad reviews go away, and the only thing you can do is add to your blurb on your selling page that your book has been re-edited. This isn’t such a problem if not many people have bought your book, or you caught your mistakes before you started to promote it. This is the ideal scenario, but then you have to ask yourself if you’re going to pull it while you fix it, or hope that no one buys it while it’s in edits.
  • You can unpublish it.
    If your book really sucks, like, it should be hidden in a box under your bed with the dust bunnies and not the plot bunnies, then you can take it down. If you published a paperback, your book will always be there. Goodreads won’t take your books down. Bad books can linger, and there’s nothing you can do about it. I don’t recommend unpublishing. At some point you believed in your book enough to publish it. So deal with the consequences and learn from your mistakes.
  • You can write more books and hope you bury it. 
    If you don’t promote it at all, and never talk about it, there’s a good chance you can bury it. I’ve heard the stat bandied about that 50,000 books are published every month. That’s a lot of books, and it’s not so hard to think that if you never, ever, talk about your book, people will forget you wrote it. In fact, (and I know this to be true) you can soft launch quite a few books and no one will ever know you’re a writer if you don’t say anything.
  • You can leave it alone and start a pen name. 
    Starting over is hard. It means new social media. It means new business cards, new email. It means starting from ground zero. And maybe that’s your thing. Maybe that’s what it takes to feel better, have a fresh start. Lots of people write under different pen names. They abandon series that aren’t working. They want to write in different genres. They have no problem leaving the past behind. They have the time to make a new pen name work–and actually write under that pen name. I listen to  lot of podcasts, and this seems to be quite common. Letting the chips fall where they may and never looking back.
    This certainly is a viable option. If I ever get around to editing my fantasy books, I’ll release those under a pen name. That doesn’t mean I’ll be letting go of my contemporary romance name (which is my real name) but sometimes taking on a different name is smart. Can you do it every time you make a mistake with a book? Probably not. You won’t get anywhere. It’s hard enough as it is to make it under one name consistently putting out quality content. If you keep changing up your names because you keep making mistakes, that’s just wasting time. Time you may not have. As Mark Lefebvre says in The 7 Ps of Publishing, the golden age of Kindle is over. You can’t make a living publishing a couple of books. Making any kind of profit from your writing takes dedication and commitment. It takes consistency and quality work. You have to ask yourself, is the time it takes to let go of that book and start over worth it? Or is it better to take a month and edit the old book, and make it the book it should have been in the first place?


choice

The great thing about being an indie is choice. You have the freedom to do whatever you think is right for your business. And, if presented these choices you feel your book isn’t that bad after all? That is up to you. Promote it. See where it goes. In the scheme of 50,000 books a month, your book really may not be that bad. That’s your choice an author. Take the risk.

This same advice holds true for the authors who are not just publishing but querying. If you’re getting rejection after rejection, or the feedback indicates that your book just isn’t up to par, you have to decide if you want to keep hammering away, fix it, or if you want to put it aside and write something new.

It never ceases to amaze me how many first time authors think their book is wonderful. I was one of them. I learned better, and you will too. It’s what you do with that knowledge that will shape the rest of your career.


A long time ago I  listened to a podcast where the author talked about revamping his series because it wasn’t selling. I was new the indie scene, and I thought that just sounded so wrong. Unfortunately, redoing and rebranding books is an old practice and not just for indies. Traditionally published books have done that for their authors for years. I wrote a pretty in-depth blog post about it, and you can read it here. 

What are your thoughts on redoing books? Worth the time? Or is it better just to forget? Do you still promote your book even though you know it can be better?

For more opinions on what you can do with a bad book check out these links:

https://chrismcmullen.com/2013/09/25/unpublishing-republishing-and-updating-your-book/

https://www.thecreativepenn.com/2015/04/28/changing-book-titles/

https://selfpublishingadvice.org/why-i-unpublished-my-back-catalog/

Where do you find readers for your books? Part 1

finding readers for your books blog posts part 1

This question sucks because 1) no one knows the answer, and 2) even if they do, their answer might not work for you.

What are the variables that make one person’s amazing results different from someone else’s?
* Genre. Thrillers. Contemporary Romance. Urban Fantasy. Epic Fantasy. Someone might have just had a great launch of their Suspense novel and you want to duplicate that for your Bigfoot Romance. Their methods probably won’t work for you.
* Quality. Your friend may have paid out $400 for a quality cover, had two editors edit it, and used a professional formatter to make their insides look as professional as they can look. You don’t have a budget like that. If you don’t, you’re already a million miles behind your friend–even if you write in the same genre.
* Your friend has a backlist and you don’t.

If you take into consideration these three things, answers to the question, where do you find readers, are going to be incredibly different.

A quick note about GENRE before we move on: you’re writing what you want, but you do have to keep in mind that the more niche you write the more you shrink your audience. On the other hand, you have a better chance at standing out in a smaller niche. At any rate, here’s a nice chart. If your goal is finding readers in a bookstore (you’re probably querying then), you need to know where the little high school girl who stocks books after classes is going to put yours. Knowing your genre also makes marketing a bit easier because, hey, no one reads all the books, and you only want people who read your genre to read your book.

Literary_Genres

click the picture to read about the 17 literary genres

Quality

You know how in the grocery store you have to choose between a dented can and a can that’s not dented? Which do you choose? The undented one, right? Because we’re trained to look for things that are perfect. We don’t buy apples with bruises, we buy the milk behind the first one. When you are asking your potential reader to choose between your poor-quality cover, bad blurb, and insides with typos against a book with a nice cover, an intriguing blurb, and insides without typos, who do you think they are going to choose?

This seems like a no-brainer, but authors are too close to their own books to see if something is working, or, more specifically, not working. I’ll show you what I mean:

amazon sell page of a book

This is the sell page of my book, Don’t Run Away. It’s the first in a trilogy. People look at these things when they bring up your book be from an ad, from a friend’s recommendation, whatever.

  1. A good cover. You need one. YOU NEED ONE. I’m not saying mine is the best, but hoo-boy, it’s better than some out there.
  2. A nice author photo. No one talks about these, but with social media, readers want to interact with their favorite authors. They want to see you are a real person. If they tweet to you that they enjoyed your book, or if they say Hello on your FB author page, they think it’s really cool when you say thank you, or Hi! back.
  3. Well-written blurb. You need a good blurb to draw them in.
  4. The reviews help. The more the better, obviously, because. . .
  5. Amazon is more than happy to show your potential reader something else they can buy instead of your book. If your cover and blurb miss the mark, they offer another choice in the same genre your potential reader can click on.

If you take a look at the screenshot above, you can see the book they are advertising at the bottom has a nice cover and more reviews than mine. At that point, I’m hoping my blurb brings them in, or the first couple sentences of the look inside if they make it that far.

If you’ve written a strong blurb and you make your potential reader click READ MORE look what happens:

screen for blog 2

The ad disappears. We don’t have very long attention spans. A good blurb could mean the difference been a sale and a pass.

I watched Bryan Cohen and Chris Fox tear part a couple of covers and blurbs on a recording from a 20 books to 50K conference this year in Vegas. Take a look and see if you can make your selling page better:

Backlist

No one thinks about backlist when we look for readers. But the fact is, self-publishing is a vicious and competitive environment. These days to find any traction, you need to have about 15-20 books written already. When I first started publishing, that number was six. Self-publishing has exploded to the point where 50,000 books are self-published every month. (That stat was pulled, I think, from Michael Anderle during this same conference.)

The most important thing that self-published authors have is a backlist of 15-20 books. This is because most self-published authors make the bulk of their money on their backlist.  — The Complete Creative

The idea is that if you manage to pull one person into your readership, you can offer them more than just one or two books. You want them to read them all.

You can liken finding readers to any cliche you want. Rome wasn’t built in a day. Publishing is a marathon, not a sprint. Start at the base of the mountain and work your way up. It all amounts to the same thing–finding readers takes a lot of time.

book-publishing-quotes-by-jo-linsdell-315693

No one disagrees it starts with the best book you can produce. And then write another.

the best advertising you can do

Stay tuned for part two of where to find readers!

Until next time!

My not so happy review of the Happy Book Reviews service

I listen to the Sell More Books Show podcast. I love listening to the self-publishing indie news they cover every week. Some weeks are lighter than others, but it’s a great way to keep up with all the changes in the industry.

The show is hosted by Bryan Cohen and Jim Kukral who are also hosting the 2nd annual Sell More Books Show summit I’m delighted to attend next year in Chicago.

Bryan does a lot for the indie community. He’s published several non-fiction books including How to Write a Sizzling Synopsis,  a book I recommend regularly, as I use it every time I need to write a blurb. He also runs a business based off that book, in case you ever feel like you just can’t write another synopsis.

Jim Kukral also does a lot for the author community: creator of Book Marketing Club, he also founded and curates the Happy Book Reviews website.

I went into the brief history of these gentlemen because I trust them and I admire all the hard work they do for us indies.

But sometimes things don’t work as well as they could, or should, and Jim’s Happy Book Reviews is one of those things.

feedback-2800867_1280

As indies, we all want those five-star reviews for our books. 

At $25.00, he promises to put your book in front of thousands of readers who want to download your book for free and leave a review. This sounds great! At this low fee, my book was available for twenty-five downloads on a first come, first serve basis, to people who would read it and review it with no obligations for me to do the same.

It really could be a boon for us authors who need reviews for that social proof we’ve written a good book.

But my enthusiasm waned the moment I received the email that contained the newsletter that featured my book.

In the whole month my book was available for download, my book was downloaded twice. Yep. Twice. Out of twenty-five copies available.

There were, in my opinion a few reasons for this:

When you sign up, you’re encouraged to sign up for the newsletter. This seems like a no-brainer because you want to see what your book looks like in the newsletter. But as my friend Aila points out–if all the recipients of the newsletter are other indie
authors . . . writers don’t read. If they do, they are helping out their friends by beta-reading or acting as a critique partner. Jim promises he’ll put your book in front of readers, but I suspect that what he’s doing is putting your (and my) book in front of a whole lot of indie authors. Who don’t read other indies, at least, not for pleasure.

The first email went into my Promotions tab and not my inbox. You can fix this, of course, but how many emails do people miss because their email marks the newsletters as ads? (Which, technically, they are.)

Happy Book Reviews will take anything. I’d never speak negatively about someone else’s work, but I have to admit, I was appalled at the company my book kept. I try to be professional in all ways. And while my books may look indie (there’s really no help for that no matter how good you are) some of the books featured in that newsletter looked downright cruddy. Jim will accept any book when what he should be doing is vetting them. While the information isn’t available to me, I wonder how many readers unsubscribe when they see the lack of quality in these books.

quality control

Someone needs to be in charge of quality control

 

**I can understand why he doesn’t do this. Jim and Bryan frequently talk about gatekeeping and I realize Jim doesn’t want to be in the position of determining what is “good.” But I don’t think this is any different than any other promo site where they only allow in quality books. They have a readership to keep happy, and offering them schlock is not the way to go about it. Someone, somewhere, will always play God, and with the products and services Jim, as a book coach, offers, he’s in a better position than some to determine what is “good.”

Only the blurb is available. I know it would take up more space or cost more to send it out the newsletter, but it would help if a potential reader could read the first couple pages of the book they’re considering downloading. It would have helped me avoid the boring contemporary romance I downloaded 1) because I wanted to try the service myself and 2) the cover and blurb looked okay.

The newsletter isn’t broken up into genres. My book sat next to children’s books, paranormal romance, thrillers, and history books. If he could separate the books into genres that could help readers find the books they like. I had a positive Freebooksy experience because of this.


The time for my book has run out, and there’s no time limit for those two people who have downloaded my book to leave a review. So I’m not even sure if those two people who downloaded my book will come through. But $25.00 for two reviews is too much.

I know why Jim will never do any of my suggestions–it’s too much work. He’s a savvy businessman, and I’m sure these suggestions have been brought up to him by other people in the past.

But it must work for some authors, or he’d close down the website. Everyone who uses his service can’t have the experience I did, or his inbox would be full of complaints.

Maybe I’m a black sheep, but somehow, I don’t think so. Wherever He Goes is a solid book. Anyone who reads the first page knows I don’t head hop, I don’t have any typos, and my inciting event happens on the first page of the book. Not Chapter 4.

Unfortunately, I do not feel like my book fit in with the others featured, and unless he makes changes, I won’t be using his service again.

You may have a different experience, and at $25.00, it’s a cheap risk. But I’m also aware that $25.00 could buy you two paperback books, five Starbucks coffees, or could reimburse a beta-reader for her time. If you’re poor, $25.00 can go a long way, so you’ll have to decide if it’s worth the risk.

My blog is about my experiences with the services offered to indies, and my adventures in publishing my books. I want to help. This was my experience, and unfortunately, it could have been better.

I’ll still listen to the podcast (and I encourage you, too) and I’m looking forward to the meeting Jim at the summit.

But the Happy Book Reviews feature isn’t for me, and I wish you luck if you decide to ever give it a go.