Reality Bites: Visibility isn’t Conversion

Posted on October 19, 2026 by Vania Margene Rheault

Blog graphic with a dark charcoal background. On the left, a cute cartoon blue shark wears a black business suit, white shirt, and red tie while carrying a tan briefcase. On the right, beige brush-script lettering reads, “Reality Bites: Visibility isn’t Conversion.”

1,160 words
6 minutes read time

The writing/author community is pretty small, or at least, it feels like it is. You write a terrible review of an author’s book (in the name of honesty, of course) and six months later you’re sharing a lunch table with them at a book con and you’re embarrassed to introduce yourself. Or you mention them in a blog post and they DM you on Facebook and ask you to take it down. (That’s happened to me twice–true story!) It’s very, very easy to think that there are only hundreds of authors around, when, in fact, there are thousands of authors in the world, publishing books every year.

So, after I saw this author accusing Amazon of withholding sales after she had a Reel do moderately well, I thought it was time for a reality check. (Names hidden to protect the entitled.)

Not even gonna get into how many people sided with her in the comments.

I saw this one after I wrote this blog post, and I. Am. Speechless.

I think, while we write and publish in our little bubbles, that we forget how many books there are on Amazon at any given time.

According to profitable.app, there are approximately 12 million books in the Kindle store right now. While you’re reading this. This stat doesn’t include paperbacks or hardcovers or other marketplaces such as Kobo, Google Play, or Nook. That’s 12 million books your book is competing with if you publish on Amazon’s Kindle Direct Publishing. And if you’re enrolled in Kindle Select and your book is available to Kindle Unlimited subscribers, your book is competing with more than 4 million titles.

It’s actually kind of hard to wrap your mind around that. Especially if you’re wide–your book may be available in more places, but you’re dealing with that competition too. To the tune of:

Barnes & Noble / NOOK 4.5 million Ebooks available for sale
Google Play Books Over 10 million Ebooks and audiobooks combined
Apple Books Millions Ebooks and audiobooks; no precise count disclosed
Rakuten Kobo Over 5 million Ebooks and audiobooks combined

What exactly was that author, and many others like her that I see practically every day on Threads, complaining about? That her marketing wasn’t turning into sales and blaming Amazon for it? After reading those numbers, it’s not hard to see why. Readers have an enormous amount of choice, and it only gets larger every day.

When you put a piece of marketing in front of a potential reader, lots of things happen behind the scenes. Readers can fall in love with your quote/snippet, your character’s bio, your trope list. They can look up your book and buy it or borrow it in KU. I agree that’s the optimal outcome and the one I prefer too. But lots can happen besides that. A reader can fall in love with your piece of marketing, look up your book, and decide the blurb is flat or the price is too high. (That actually happened to me the other day. I saw a quote graphic on Facebook that I really liked, looked up her book and saw that her ebook was $9.99. I can’t afford that and clicked away.) Or your book is part of a series and they aren’t looking for a series to read right now. Or the opposite is true, and it’s a standalone and they were looking for a long series to read to get them through to the end of the year. Or, which is brown sadness water like a cup of decaf coffee, a person sees your piece of marketing . . and scrolls by.

Instagram doesn’t discern which of those actions a reader participates in, only that someone saw what you posted. There are no guarantees there or anywhere.

Especially since–and this is the part we don’t like to talk about–you could have a fabulous piece of marketing and your book just isn’t up to snuff. Bad cover, confusing title, the “look inside” full of typos. I mean, we really don’t like talking about that because that brings us around to AI books or trad books that are super popular that authors say sound like garbage. But when you’re looking at YOUR catalogue and wondering why readers aren’t buying YOUR books, it’s worth it to take an honest look at what you’re asking people to buy.

Nonetheless, I understand why we want someone to blame. It’s really, really hard out there right now. There’s too much choice, people are broke, and if readers are like most of us, they already have TBR lists that are so long that they could read until they died and not have to buy another book. So it’s easy to blame Amazon because they’re letting the AI books on their platform, Amazon acknowledges reporting delays and that KU page-read totals aren’t finalized until around the 15th of the following month, and everyone already hates them anyway because their slice of the pie is too big and there isn’t anything we can do about it.

But, despite all that there is wrong with Amazon–and I’m not blind or stupid, I know that there is a lot–I think it’s worth remembering that even though only something like 2% of people who say they want to write a book actually do, 2% of that number is still a really big number.

If you’re lucky to get the kind of visibility that author is getting with her Reels, remember that visibility isn’t conversion, and that sometimes you can do something about it (change your cover, refresh your blurb, put your book on sale for a bit and see what happens). Not always, and I understand that. I’ve experimented with a few other books on Reels, and some of them did well but the views didn’t turn into sales. If you have a large backlist, you have the luxury of experimenting. If not, all you can do is keep trying and hope the books you’re marketing eventually catch. No one said publishing is easy, and it really does seem to get harder every day. Keep trying and keep writing. It won’t be a consolation, but Wicked Games, the romantic suspense standalone I published in May of this year, has started to sell okay since I started sharing snippets on Reels. But that book only exists because I still wrote it and published it even when my other books weren’t selling. You can tell me to fuck off. That’s okay. I would have said the same thing to myself last year too.

This post is a little shorter than my usual ones, but they don’t all have to be 2,000 word monsters, either. So I’ll try to be good with what I’ve said here. Take a look at the top 100 books in your genre. How many of those authors do you know? Have you heard of? There are a lot of authors not on social media quietly making bank and keeping to themselves.

I don’t fault you if that’s your dream.

It’s mine too.

I’ll chat with you next week! Have a lovely Monday!

Indie Author News Roundup

Posted on October 12, 2026 by Vania Margene Rheault

I’d love to write a cowboy romance, but I don’t know a thing about horses!
(Except how beautiful they are!)

1,781 words
9 minutes read time

There have been a couple of interesting things happening in the world of indie publishing, and I thought it would be worthwhile to chat about a couple of them. I don’t have much going on besides editing Bitter Love and keeping in mind the self-inflicted pub date I set for myself, and if you want a more updated version than that, I posted a real update last week. You can read it here: https://vaniamargene.com/2026/10/05/monday-author-update-7/

What’s been in the news? Maybe you’ve heard about them already, but you haven’t been treated to my sparkling opinion of it all, so let’s dive in.

Meta launched Meta One, a paid membership service, and some Facebook Pages are now being limited to two posts containing external links per month unless they pay for a subscription.
What does this mean? Well, Meta is rolling out this restriction, so not every Page is affected yet. But if your author Page is included, you’ll only get two opportunities a month to direct your readers somewhere else, such as Amazon, Goodreads, a Books2Read link, or anywhere else that takes your readers off Facebook. You can pay for more, and according to Reader Radius, the tiers are priced like this per month: Advanced ($49.99) gets 8, Expert ($149.99) gets 20, and Max ($499.99) is unlimited. I doubt many will pay since there were so many people who opposed Draft2Digital’s 12-dollar-a-year fee, and I won’t give Zuckerberg any of my money. He has enough of his own, and I’m not paying for the privilege to post links. Especially since I don’t use affiliate or tracking links and I have no idea how many people really click on them anyway.

News of this change made a lot of authors angry, but I took it in stride like I do most things. Why? Because… Okay, well, let me be honest for a second. I didn’t have many followers until I started posting Reels at the end of August. I was stuck at 229 for years and years. I would get followers, sure, but I almost ruined my page when I was boosting posts and Meta was showing them to males in India who would follow my page. Because of that, I had a lot of followers that would never buy my books and I started blocking them, which kept my follower count very low. I stopped boosting posts, and after I started posting Reels consistently, my followers shot up with people who, I hope, are actually interested in my books.

So, let’s get back to why I don’t care that much. For one, I didn’t really direct people to go anywhere else, and I didn’t want to start. I write about bits and pieces of my books, what I’m working on, mention a quote I like, etc, and those posts have no links. Readers want more than BUY MY BOOK all the time anyway, and I don’t like yelling BUY MY BOOK all the time either. I’d rather post about WHY someone would love reading my book and you don’t need a link for that. For another–and this is the biggest one–people who really want to read your book will find it on their own. I’ve accumulated quite a bit of proof when it comes to that because my Reels don’t have a link and never have. At the bottom of all my captions, I list myself as the author, the title, and where they can find it, like this:

Wicked Games is a standalone romantic suspense novel by VM Rheault, available on Kindle, in Kindle Unlimited, and paperback.

Then I add the categories so they know the type of book it is. That’s all a reader is going to need if they’re interested in finding and reading your book. I promise.

I haven’t found anything to the contrary, but you can still put a link in your post (it won’t be “live”), and if a reader really wants to know where it goes or act on your CTA (call to action) they can copy the link and paste it in a different tab. That would be another version of “If a reader really wants to find your book, they will” and I would do that too, if I ever surpassed the free monthly limit.

I’ve seen a lot of angry authors posting on Threads over this, and yes, it’s okay to feel your feelings, but Meta is gonna do what Meta is gonna do. Like with anything similar, getting mad won’t help. You can try to find loopholes, like posting the link in the comments, having a third party publish your posts for you, or putting all your links in a pinned post, and see how that works, but if you have to work that hard to get around something Meta is going to enforce, it might be better to find an alternative. All your energy could go into writing your book.

And, I mean, I’m not saying this to say “I told you so,” but we all need the reminder. I really think free author services are eventually going to go away, and this is just another example of it happening. We cannot expect things for free. If you use a service to run part of your business, you’re going to have to expect to pay. I’ve cut way back on the things I’m willing to pay for, in all aspects of my life, not just my author business. Learn to go without, but if it’s valuable to you and your books and you want to keep it, fork over that green stuff.

If you want to read more about this you can here:
https://www.socialmediatoday.com/news/facebook-pages-get-charged-for-link-posts/830743/
https://kanorio.com/en/blog/meta-link-limit-brand-response

Goodreads added fraction stars to their rating and reviewing system.
I hate Goodreads and don’t go on there (unless I have a new release and I have to make sure that it transfers from KDP to my author profile), so I didn’t care about this particular piece of news, either, but authors on Threads lost their minds.

I’m not really sure why, except for the idea that readers and reviewers will now go back and adjust their reviews, bringing them lower or closer to the “true” number of stars they wanted that book to have in the first place. Personally, if you’re an author, I think it’s a terrible practice to review another author’s book, since you’re peers and coworkers in an increasingly hostile industry, and I’ve seen enough authors make fun of reviewers for simply stating their honest opinion (which is what a review is for!) that I honestly don’t feel safe posting a review, even if it would be mostly positive. The author of the book I’m reading now wouldn’t like to read the review I’d write. There’s too much echoing and the characters are too young for the situations she has written them into. Her book would read much better if they were aged up by ten or fifteen years, but I would never say that in a public forum with our names attached, nor will I DM her because it’s not my place and the criticism wouldn’t be taken well anyway.

If you’re a professional reviewer, you might appreciate the accuracy fractional stars provide, but I don’t see what all the fuss is about. Although, I watched a clip of someone playing around, moving their pointer back and forth over the stars, and it looks like it’s possible to rate a book less than one star–.50 or .25 of a star. I actually think that’s kind of crappy and wasn’t necessary. Does anyone really need to rate a book less than one star? I’m not sure what that gets the reviewer or the author. With review bombs a real thing and vindictive reviewing a common occurrence among spiteful authors and readers both, I see this blowing up and not in a good way. It just makes me even more glad that I don’t review books or read the reviews attached to my books. That is part of the publishing industry I’m comfortable avoiding.

If you’d like to read more about that, you can here:
https://goodereader.com/blog/amazon-news/goodreads-finally-supports-both-half-star-ratings

Those were the two biggest news stories to cross my path last week, but I think this is something of interest to those who are still in KU. The KENP payout for the month of August is the highest it’s been so far this year, at 0.004895. Everyone says how little KU pays and that the KENP keeps getting lower and lower, so this should be good news for the pessimists who think KU isn’t worth it. Though, it’s probably not enough proof to get them to change their minds.

If you want a visual of what that means, Wicked Games has a KENPC (Kindle Edition Normalized Page Count) of 462. That’s different than the number of pages in the paperback, and you can find your KENPC under the “Promote and Advertise” tab on your dashboard. Click that and scroll all the way to the bottom of the page.

Screenshot of the Amazon KDP Bookshelf showing Wicked Games by VM Rheault. The Kindle eBook is live at $4.99 and enrolled in KDP Select, while the paperback is live at $14.99. A purple arrow points to the “Promote and advertise” button beside the Kindle eBook listing.

Screenshot of Amazon KDP’s “Earn royalties from the KDP Select Global Fund” section, explaining how authors earn royalties from Kindle Unlimited page reads. The listing for Wicked Games shows a Kindle Edition Normalized Page Count (KENPC) of 462 pages, highlighted by a purple arrow.

Anyway, if someone reads your book from cover to cover, you can multiply the KENP payout by the number of pages and you’ll come up with how much you get paid for that read. At 462 x .004895, a full read of Wicked Games earns me $2.26. That doesn’t quite compare to what I earn if someone buys the paperback or the ebook, but I’d rather make $2.26 than nothing at all because my books aren’t in KU. This isn’t a KU vs. Wide debate, it’s just how I feel, and I was happy to hear the payout had risen that much. Of course, that doesn’t mean it will stay there, but it’s good news for authors in KU who are toughing it out despite Amazon’s shaky content policies and the AI slop taking over the bestseller lists that Amazon doesn’t seem too keen on doing anything about.

I don’t have sources to cite for the KU payout, but Craig Martelle said in his Successful Indie Author Facebook group that 2026 was turning into a stellar year for KU authors and he keeps track of the monthly payout. I stole the August figure from him. September’s hasn’t been released yet, but hopefully the trend keeps going. Especially since in September I had the best sales month I’ve had in years, and I didn’t have to pay a dime for it either.

That’s all I have for this week. I hope you have a lovely Monday!

Until next time!

Monday Author Update

Posted on October 5, 2026 by Vania Margene Rheault

1,020 words,
5 minutes read time

Hello, and happy October! I hope September treated you well! Time is going by so fast, it seems crazy that we only have three months left of the year, and of course, those months are packed.

My trip to Florida was fun! Of course there are things we would have done differently now, but all in all, we had a good time and I don’t regret going. We haven’t tallied up how much it all cost yet–I’m scared to open my Discover bill–but with my health, I have no idea if or when I’ll ever get to do something like that again, so it was worth the experience. I felt okay for the most part, though I had some iffy moments here and there. I could have felt a lot worse, so I’ll take what I can get. But I can say that my days of doing something like that and not worrying about how I feel are gone.

I had all my reels created and saved in my drafts folder on Instagram, and I didn’t miss posting once. I’m pretty proud of that, considering how much work it took to make sure I had enough to last me the entire trip. I made reels for both Wicked Games and King’s Crossing because I was reluctant to lose the traction I’d gained for both my standalone and the serial. I posted reels from places like the parking lot at Epcot, the parking lot at a Cracker Barrel, to a beach in the Florida Keys. May Zuckerberg reward me for my tenacity. Just kidding. My sister only got annoyed once, but it was toward the tail-end of the trip when tempers were getting a bit short and we were all about ready to go home anyway. All told, the trip might have been a day or two too long, but when you spend that kind of money and go through that kind of hassle, you want to make it worth it. There weren’t any issues with our flights, and I thought we might have consequences winging our plans, but my sister managed to get us reservations at the DoubleTree Resort in Key West two hours before we drove onto the island. I think it helped we were there toward what would be the off-season, and I’m thankful not planning ahead didn’t cause any problems.

Since I’ve been back, I started editing Bitter Love, and I’ve been working on the cover. While I was in Naples, Florida, I announced on Instagram that my publishing date for that book would be January 26th, 2027. For a while now, I’ve been hinting at giving it away, and I don’t want to lie to my followers, so I will. But it will be for shorter than I originally thought. My attitude has changed since reels started helping me sell books, and I don’t want to throw away a book that I’m proud of. Giving it away isn’t throwing it away, I know that. I’ve had My Biggest Mistake for free on my website for years now and have given away over 2,000 copies. But I want to give Bitter Love a chance to make a little money, especially since it will be in KU.

I’m still playing with the cover, and I found a couple that works beautifully with a background that I was super lucky to find. It will definitely be a change from the all-male cast that I have on my covers now, but I really like the look of them and no one is keeping track of the choices I’ve made since I started my pen name. I’d like to put a “special” cover on the books I’m giving away, and I could do the single guy for the giveaway and the couple for the published cover, or I could flip it. I’m not sure yet. It depends on how brave I am to do something different with the backlist I’ve tried so hard to curate.

So that’s what I’ll be doing for the rest of the year. I’m almost done doing the final edit, then I’ll listen to it (I don’t think I’ll ever be able to cut that step out of my process) and proof the paperback proof. I make a lot of changes when I proof the paperback, then I order a new one to make sure all the changes didn’t mess something up. It takes time, but I have plenty, and I won’t have an ARC period to work around. BookSprout is completely on my shitlist (no offense to the reviewers who actually tried) and I won’t ever pay to use them again. PenPinery was a disaster, so there’s no point in trying them again. Books can sell without a lot of reviews. Since I started pushing it with Reels, Wicked Games has sold 30 ebook copies and the equivalent of 210 books in Kindle Unlimited page reads. It only has 18 reviews on Amazon and only 21 reviews on Goodreads. So if you have a book with a low number of reviews, don’t let it deter you from promoting it. If your ad copy, cover, blurb, and price catch a reader, that reader will take a chance.

After that, I’m going to write the rough draft of my Alpine Divorce idea. I really really really wanted to write a book around that concept, and I plotted something out a few months ago. I’m itching to get to it, and that cover may also have a couple on it. We’ll see. I like the idea of branching out, but it’s a little scary too. Doing my own covers makes it especially nerve-wracking since a lot goes into the background and finding the right couple. Finding a couple that will work is a lot harder than finding a single man in a suit, I can tell you that.

I think that’s all I have for this week. Next we’ll I’ll do an indie news roundup. There’s some things going on that I’d like to talk about.

Have a great week, everyone!

The Blame Game

Posted on September 28, 2026 by Vania Margene Rheault

2,062 words
11 minutes read time

Retro floral graphic with orange, peach, and dark green flowers arranged around opposite corners of a cream background. Bold black vintage-style lettering reads, “Blame does not resolve an issue. It only prolongs the problem.” — Byron Pulsifer.

Since I’ve been back from vacation, I have seen a lot of things online about blame, and I get it, you know? Times are hard, sales are low, and we look for excuses and people, companies, and platforms to point our fingers at.

It’s exhausting because sometimes there isn’t anyone to blame–things are just the way they are. And even if there is someone to blame, does it do any good? I’ve watched indie authors try to take on Amazon and sometimes it works and sometimes it doesn’t. When it doesn’t, it just makes authors more bitter, and when it does . . . they’re happy for a little bit until something else happens.

Let’s take a look at what we’ve been blaming lately:

The KDP Sales Dashboard
This has been going on for a long time, and because KDP/Amazon isn’t exactly known for its transparency, even if there was a glitch with reporting, I doubt they’d tell us much about it.

I’ve seen authors post “proof” that KDP’s reporting is broken because a customer service rep told them there was a known issue and that they were working on it. But do you really think those reps have the most up-to-date information? I doubt it. They can only tell you what Amazon has told them, and I’d be surprised if the people answering the customer service chats knew much more about what’s going on behind the scenes than we do.

And those poor reps probably deal with angry authors all day long. I don’t know why so many authors accuse them of gaslighting when they’re just trying to help to the best of their ability and go home at the end of their shifts.

Another thing that really bothers me is authors trying to “catch” Amazon holding back sales and page reads by asking their friends to buy their books and read them in KU. Amazon has stated that there’s a lag in reporting and that monthly KU page-read totals aren’t finalized until around the 15th of the following month. Why authors are determined to read their dashboards in real time and then get pissy about it is beyond me, and seeing those posts has actually made it so I really don’t like being on Threads anymore. There are a lot of reasons why your dashboard doesn’t reflect sales and page reads immediately. People read on airplane mode; readers aren’t charged for paperback copies until they ship out; credit card processing differs from credit card to credit card and bank to bank. Stop trying to read your dashboard in real time. It won’t do anything except make you mad.

At the end of the day, I truly doubt Amazon is trying to cheat us out of money. They’re a ginormous company, and yes, there are going to be days when things aren’t working right. But a reporting glitch (real or imagined) doesn’t automatically mean Amazon is deliberately withholding royalties. It would be nice if Amazon would be more transparent when things weren’t working correctly, but that’s the price of doing business with them. You can put up with it or publish elsewhere.

AI Slop
This might be a legitimate concern, until we think of the phrase “Other authors aren’t our competition.” We hear that a lot, and maybe you think it’s true, maybe you don’t, but I honestly don’t see the influx of AI-written books as competition. Yes, it’s infuriating, but we’ve had to deal with other influxes of bullshit before.

Remember back during COVID when everyone had a book in them, and with no gatekeeping, everyone was able to publish it? The number of books published increased significantly, and there wasn’t anything we could do about it. And before that, we had authors using ghostwriters, people selling each other already-published manuscripts, click farms generating page reads, and blah blah blah. There’s always going to be something getting in the way of organic discoverability.

And this circles back around to Amazon again. We call for Amazon to take the AI slop down, but can you imagine them paying enough people to manually vet every book before it’s published? And if I recall correctly (and I’m pretty sure I do), Draft2Digital implemented an account maintenance fee to help cover the costs of reviewing content, and everyone bitched about it. When Amazon does try to do something, like limit the number of books uploaded per week or ask authors to disclose AI-generated material, it’s never enough for anyone.

Do I wish the AI slop would go away? Of course I do. But that’s also like saying you wish authors wouldn’t publish shitty books. There are always going to be poor-quality books in the marketplace, whether they’re mass-produced AI slop from scammers or books written by authors who can’t afford editing or haven’t found their voice and style yet. I’m not saying those authors have the same intentions as scammers trying to game the system, but I am saying that poor-quality books aren’t a new problem, and readers have always had to sort through them to find something they want to read.

In the scheme of things, I don’t see AI slop as some new obstacle that makes it impossible for the rest of us to succeed. Indie publishing is open to everyone, and if it weren’t, there’s a good chance neither you nor I would be able to publish our books either.

The Algorithms
Just this morning I saw someone on Threads talking about how Instagram’s changing algorithms have tanked her writing career. Her reach has disappeared, and with it, her sales. I can understand why she’s frustrated. When you finally find something that works and the platform changes the rules on you, what are you supposed to do?

But the first thing you learn as an indie author is to never plant your seeds in someone else’s garden. Is it inevitable? Yes, yes it is. And I know I’m doing that exact thing by enjoying the sales boost posting Reels has given me. But I’ve always been realistic about the fact that, at some point, it will stop. It might not be this year or next year, but one day posting Reels won’t do anything, and I’ll have to figure out what to do next, if anything. I might even find myself back where I was on July 24th, 2026, the day before I posted my first Reel.

You can blame the algorithms, and you’d probably be right. Platforms change, reach disappears, and there’s not much you can do about it. But you also have to admit that you built part of your business around what that platform was giving you. That’s not necessarily a mistake–sometimes you have to take advantage of an opportunity while it’s there. The question is what you’re going to do when that opportunity disappears and you’re left with nothing but tumbleweeds.

This is where I struggle with my own advice.

Before I started posting Reels, I’d done just about everything I could think of, and nothing moved the needle. Not a newsletter, not running ads (I came out even but never ahead), and not buying newsletter promotions like FreeBooksy. So when I say authors need to have a plan for when the algorithms decide to jerk you around, I’m well aware that I don’t have one myself.

I could retry some things, like going back to TikTok or posting more consistently on Pinterest, since I never really gave that a chance. I could try something brand new like Lemon8. Or I could get discouraged and threaten to walk away like I did over the summer.

I’m not sure what I’ll do. But I do know that if Instagram changes its algorithm tomorrow and my sales disappear, spending my days blaming Instagram isn’t going to bring those sales back. I can be frustrated. I can even be angry. But eventually I’ll have to decide whether I want to try something else, keep writing without worrying about sales, or walk away from publishing altogether.

The Market
I actually haven’t seen anyone blaming the market for a while. We all know trends shift and subgenres die until they come back again like a vampire when the sun goes down.

Writing to market used to be a dirty phrase, but I don’t hear it much anymore. I don’t know if that’s because people have accepted it as a way to sell books or because authors who aren’t writing to market aren’t so vocal about it anymore. I’ve never had a problem with writing to market. In fact, when I started my pen name, I did it so I could write even more to market.

Reader preferences can change, but from what I can tell, dark romance and hockey are still having their moments. There was some talk that billionaires were out, but I only heard that from other authors, and I take their opinions with a grain of salt. I don’t write for other authors, so I don’t really care if they hate billionaires because Bezos, Musk, and other shitty men have ruined the genre for them.

What you write is one of the few variables you can control, and depending on how fast you can crank out a book, you might be able to catch the wave of whatever’s popular. Or you could switch to an established subgenre like romantic suspense or small-town romance. If you don’t write romance, maybe mystery thrillers or domestic suspense are more your thing. Freida McFadden has certainly attracted plenty of attention, and if that kind of storytelling appeals to you, you could explore it yourself.

Of course, there’s no guarantee that chasing a trend will result in sales, but at least choosing what to write gives you an opportunity to respond to the market instead of simply complaining about it.

There was also some talk on Substack about leveling up your craft and writing a better book. I blogged about that because when I first read it, I was offended. I would assume most of us try to write the best book we can every time we open a new document. But the more I thought about it, the more it made sense. It’s easy to grow stagnant, and plotting a new novel that requires you to stretch your skills could be exactly what you need to improve your craft. Wicked Games was my twistiest book to date, and I enjoyed the challenge of making sure everything fit together. It pushed me in ways my previous books hadn’t, and I’m glad I wrote it.

If your books aren’t hitting, though, it’s hard to tell whether the problem is what you’re writing or a lack of discoverability. You can write a wonderful book that nobody finds, just like you can market the hell out of a book that readers aren’t interested in, and sometimes you won’t know which problem you’re dealing with. That’s why I think it’s important to keep writing what you love. If the sales and reader interest aren’t there, the enjoyment you get from writing might be the only thing that keeps you going.

Playing the Blame Game isn’t much fun, and for me, there’s not a lot of point to doing it. There are always going to be things happening in the industry that affect sales, and there are always going to be companies like Amazon that are difficult, and maybe downright skeezy, to work with.

We can’t control any of that, but we do have to make choices about how we respond. We can pivot when it makes sense, try something new if we have the time and money, or recognize when something simply isn’t working anymore.

Maybe that means experimenting with a platform you haven’t tried before, like TikTok, or writing in a different subgenre. Maybe it means taking a break from writing and marketing and coming back when you feel better. Those are decisions only you can make. And while it’s understandable to be frustrated by things outside of your control, spending all your time blaming them won’t help you figure out what to do next.

So, remember, when sales are low and you’re discouraged, there might not be anyone to blame. Sometimes things are just the way they are and all you can do is push yourself through the muck and keep going.

Out of Office, Monday, September 21

Posted on September 21, 2026 by Vania Margene Rheault

out of office sticky note that says out of office attached to a line with a blue clothes pin. blue background

I am not at home and will be returning from Florida to Minnesota on Tuesday, September 22nd. I’ll resume my blog posts on Monday, September 28th.

I hope you all have a great week!

When Something Finally Starts Working… Then What?

Posted on September 14, 2026 by Vania Margene Rheault

1,810 words
10 minutes read time

I almost stopped publishing.

Anyone following my blog knows that. I was doing too much work for too little in return, and for a really long time I was discouraged enough that I was thinking about walking away and not putting my books on Amazon anymore. I was still going to write–write for myself, write to give my books away–but I wasn’t going to write to publish. Ten years, 30+ books, and most days I wasn’t even making a dollar in royalties.

And the sad part was, it wasn’t because I wasn’t trying. I used Written Word Media newsletter promos, I tried ads. I tried a “real” newsletter (as opposed to my blog now), and I even gave away a full-length novel as a cookie. I did free book blasts and rapid released. I wrote the next book. Always wrote the next book because that book could be the one that changes everything. I did everything they tell you to do. No one could look back at the past ten years I’ve been publishing and say that I didn’t try.

Then I saw someone on Threads talking about Instagram Trial Reels, and I thought, meh, why not. I had already donated blood to TikTok so this wasn’t going to be much different. Eight weeks later, I’ve earned the equivalent of two of my paychecks.

Posting a Reel every day worked.

And now I’m in this strange place where after ten years I found something that moved the needle. After swearing up and down and sideways that there wasn’t a way to find traction or to level up.

It messes with your head.

I kept going back to thinking there was something I had done wrong, and when you produce books all alone, there’s plenty of room for error. Books that could have been edited better, covers that could have looked better. I’ve always edited to the best of my ability, and while your best at the time is always going to be your best at the time, it might not be the best there is, and that can hurt you. I’ve rushed releases and published covers that I didn’t like. Did any of that set me back? Maybe, but when I was advertising and pouring so much money into Facebook ads, quality is only half the problem. You have to get your books in front of readers first. Then they decide if your book is good enough to buy.

With this experiment, I’ve been really lucky. Really lucky and I’m not pretending that luck doesn’t play a huge part in this. I started doing snippets and hooks of my King’s Crossing serial. It’s darker than most of my other books, and the snippets where Zane is after Stella and he wants to kill her for betraying him do really well. I think that being on the fringes of “dark romance” has helped catch some of those readers, not to mention, the content is great for Reels. Especially since I don’t put sex in my snippets. I don’t want my account flagged, and posting ~~murder~~ danger and angst has worked so far. So, I feel like I had books that were geared for Reels and I have six in my serial, which is complete, so that’s another lucky thing to add to my list of lucky things. The covers are okay, most dark romance covers are object covers, but I like men and so far that hasn’t seemed to bother anyone.

I tried doing Reels of Twisted Alibis, the first book in my rockstar trilogy (mostly because I like the read-through concept), but even though I had a few Reels take off, those books didn’t sell, so I stopped. That’s another lucky thing, I guess. To know when to quit. I started doing snippets of Wicked Games instead, a standalone I call “King’s Crossing lite,” and after a couple of Reels that got really good views, that book started selling too.

But here’s an interesting thing: None of my backlist is moving. Which means readers aren’t exploring what else I’ve written. Obviously, no one has time to make videos for every book in their backlist and I have no desire to try to push a boulder up a mountain, either. I keep coming back to something Bryan Cohen said while I was doing one of his Amazon ad challenges so many years ago: advertise the books that sell. Not all of them will hit, so don’t waste your energy on the ones that don’t. And it’s true. I’ve done everything to get my Cedar Hill Duet to go, especially after I re-edited them and redid their covers. They’ve always had a lukewarm reception with anything I’ve tried to do with them and sometimes you just have to walk away.

It’s not hard to see that my King’s Crossing serial is going to be my bread and butter. The other books in my backlist don’t really compare to the fucked-up plot and those abused characters.

This leaves me in some kind of a strange limbo. I’ll keep doing Reels for those books, using the same hook and snippets (I try to mix up the b-roll and there’s plenty on Canva to choose from so it’s not too hard) over and over. I don’t do Reels for books four through six because I don’t want readers to like Gage and Zarah and then realize there are three books before them they have to read first. I’ve had readers ask if they can skip book one, and I’ve had to say no. I don’t know if that influences their buying choices or not. And I’ll keep doing Reels for Wicked Games, at least until I have another new release. I don’t know how well Bitter Love will do, and I’m hoping that if hockey is still trending next year (and I think it will be with the second season of Off Campus coming to Prime, HBO doing the second season of Heated Rivalry, and Netflix picking up Icebreaker) I’ll try Frozen Assets and Cold Mercy when they’re published.

Under all this, though, is the fear that one day this will stop giving me the results that I’ve already come to optimistically enjoy (trust me, it didn’t take long LOL). At some point, it will, right? I’m going to Florida this week and for the past three weeks, I’ve been making a “Reels stash” so I have them made to post while I’m gone. I don’t want to break the consistency that I’ve built. I started posting on July 25th and haven’t skipped a day. I know some of my “success” is posting consistently, and I see that in view bumps of older Reels when I post something new. I suppose that’s not a surprise, but I don’t think consistency is something authors take seriously enough. On the other hand, it’s difficult to consistently do something that consistently produces nothing. When I was running Amazon Ads, and to some extent, posting on TikTok and not being able to escape their 200 view prison, I saw that too.

And then you have the platform itself, and we learned that terrible lesson with TikTok. I saw creator careers crumble overnight. Over the years I have said similar things: Don’t plant your vegetables in someone else’s garden. And I still believe that, even if you can’t help it. I don’t have a “real” newsletter anymore and I haven’t gotten any new signups on my blog. I’ve gotten over 800 new followers on my Facebook Author Page, but that only gives Zuckerberg more slices of my pie. My views and visitors on my author website have gone up, though, and so has my follower count on my Amazon Author page, so that’s something at least.

A change will happen, at some point, and all you can do is hope for the best and be prepared for the worst.

To finally have an audience for (some) of my books is surreal to say the least. Interest in something I’ve written after ten years of struggling to be seen.

Where am I going to go from here? Keep doing what I’m doing. I actually like making Reels because I’m not stretching myself thin. I don’t use a service like Authorloom, and I’m not interested in posting 10-30 Reels a day. I post two every day: one for Wicked Games and one for King’s Crossing. At first I decided not to do Reels for Wicked Games while I was gone, but the bump in sales was too much to resist, so I spent most of the weekend making extras. I know how lucky I am that making Reels is easy: writing the hook, finding the snippet, and writing the caption takes time and practice if you want to snag a reader’s attention. I have the time to make them and I also know that not everyone does. There were a lot of things that came together to make this work, and I would never discount any of them.

But I think through all this, the biggest takeaway for me was that I wasn’t tired or bitter enough to try one more thing. If you’re discouraged, it’s easy to think that nothing will work so there’s no point in trying. I could have tried Reels a long time ago, but I was resentful that it was just another thing to put on my list of shit I had to do. Then after seeing so many authors say they worked, I was just like, Fuck it. I’ll try it too. There was no harm in it besides a couple of lost hours, so I wouldn’t be out much. It took me a few Reels to get into a groove that worked, now making them and posting them is part of my daily routine. Just like writing this blog on Fridays. You do it long enough and it’s a part of your business.

Things will change. They always do. I’ve seen a lot in the past ten years.

I could end with something pithy, but I’ve philosophized enough here in the past couple of years. But I can say this with all the honesty in the world. I will always keep writing. I love putting characters through hell so they reach their happily ever afters. Even if I’m the only one who will read them.

If you want to take a look at my Reels, you can find them here: https://www.instagram.com/vaniamargenerheault/reels/ Trial Reels are hidden, but I started putting the majority on my regular profile because I was getting more views there.

I will be out of office this week and I won’t have a blog post for Monday, September 21st. Behave, and I’ll tell you how my vacation went. 🐚🐬

Have a good week, everyone!

Preorders and Promises

Posted on September 7, 2026 by Vania Margene Rheault

1,422 words
8 minutes read time

Blog graphic with peach and cream flowers and watercolor accents framing the words “Preorders & Promises” in black script.

Kindle Direct Publishing created some buzz last week when they announced that they extended their preorder window to eighteen months instead of the twelve months that we were allowed previously, and let you push back a preorder date two times. Once without penalty and the second time suspending your preorder privileges for six months.

From what I can tell, there were a lot of happy people. One reason is because not many people think Amazon treats indie authors well, and when Amazon does do something positive, it’s cause for celebration. The other is, well, I guess indie authors are going to take advantage of the longer preorder period.

Preorders are a slippery slope. You want to create excitement for your book and announcing a preorder is a way to do that. You can have a link for your CTA and start posting on socials, tell your newsletter, and start running ads. But over the ten years I’ve been in the business, authors tend to get a little overzealous, maybe a little too industrious, and pretty soon they’re canceling their preorder because the book isn’t ready.

Let me tell you a story. An acquaintance of mine has been talking about her newest release since May, maybe even before that. She put her book up on preorder under a pen name, and I preordered it because, you know, I wanted to read it. Then she took it down. I asked her what happened and she said she didn’t know when she wanted to publish it or if she even would. I can understand that publishing is kind of grueling, especially right now, and I forgot about it. Then I saw on social media that she put the preorder up under her main author name, and I got excited and preordered it again. She has long preorder times, two months or so (I consider that long, LOL) but I was excited that I was finally going to be able to read it. Then she announced that she was pushing back her preorder date again. After waiting so long to read it, I gave up and canceled it. I felt like she had jerked me and any other hopeful reader who wanted to finally get the book into their hands around too much. She lost a reader, and maybe more than me. Preorders are promises and when you break them, you break a reader’s trust.

I was a little surprised when I heard that Amazon had relaxed their guidelines and gave indies more time. They are all about giving customers a positive experience, and pushing back or canceling a preorder is not doing that. I also don’t think that’s going to solve the issue I see: indies overpromising and under-delivering. Some indies use a deadline as a way to encourage their productivity, and I guess I can understand that if you’re the type of person who thrives under pressure. But a lot of indies crumble, and what they thought was an exciting announcement turns into a noose around their necks a year later.

How do you decide if using a preorder is right for you? Here are some tips:

Be honest with your own capabilities and limitations.
If you’ve never written a book in a year before, you probably won’t start now. There’s more to a preorder than just writing. You do have to get the book finished, but you also have to edit it, have it formatted, and have a cover made, which all takes a lot more time than it sounds. Eighteen months may seem like a lot of time, but if your editor rips your book apart, that time can disappear.

Ask yourself why you want to do a preorder.
Preorders are not magical. They take the same amount of time and effort to market as anything else. Sometimes more. Readers want the thing the second they want the thing and you’re asking them to wait however many months to have it. I mean, eighteen months might not sound long to you because you’re working on the book. But to a reader–that’s a year and a half. A reader can read a hundred books in that time. Unless you’re a well-known author with a loyal fanbase who’s willing to wait, chances are you’re not going to find many who will. So ask yourself why you want to do a preorder and what your plan is to put that link in front of readers who will click.

Figure out how long you really need, and be smart about it
I’ve seen a lot of authors panic because they’re locked out of their book’s content and they’re not able to change the placeholder file to the completed file. Then it goes out to their readers and I’ve seen plenty of authors get mad about it and blame Amazon for locking them out. It’s better to put a book on preorder when you have the book done, or at least almost done (whatever that means to you) and you have a cover that you can upload that won’t need to be swapped out. Just because Amazon is giving you eighteen months doesn’t mean you need the entire eighteen months. The length of your preorder should serve a purpose, and everyone’s purpose is going to be different. The longer you ask someone to wait, the more opportunities there are for them to lose interest, forget why they wanted it, cancel it, or simply tackle their TBR. Personally, I would prefer to finish my book without telling anyone than putting my book on preorder and having to add marketing to my schedule so people know it exists. (Because if you don’t, your preorder number will be 0 and there’s no fun in that.)

Putting your book on preorder eighteen months before release is potentially giving yourself eighteen months of marketing a book no one can read yet. That’s a long time to keep readers interested, especially when you’re competing with books that they can buy and read right away. Unless you have a specific reason for needing that much time, you may be creating more work for yourself without getting much in return. Finishing the book first and using a shorter preorder period gives you something concrete to market without asking readers to wait a year and a half for the payoff.

Don’t use your readers as an accountability tool.
I understand that authors can plan out their preorders and stick to the schedule. I watched a 20booksto50k talk with Elana Johnson, and if she hasn’t changed how she publishes, she plans to release three or four preorders a year. She also writes full-time and has for many years. She doesn’t need an accountability partner. Writing and publishing is her job. But if you need an accountability partner, perhaps there’s a better option than Amazon. Every day I see people hating on Amazon so I’m not sure why you would willingly turn one of the most unstable publishing partners out there into a tool that can actually interfere with your book business if you mess up.

I’ve also said this before and no one liked it: Break too many promises and all you are is a liar. Readers are not going to trust you if you back out of a preorder too many times. They just won’t. Maybe one day I’ll buy that book I canceled, or maybe I’ll forget about it after I get over being mad. I’m sure she had her reasons for doing what she did, but those reasons aren’t my business. All I wanted was to read her book. I don’t know if she’ll notice that I canceled my preorder. Maybe. She probably wants that number to go up and not down. But it’s an author’s job to follow through, not my job to give her unlimited understanding. There are better ways to hold yourself accountable. You don’t need to set up a preorder so far into the future we’ll get the next season of Bridgerton first.

Are KDP’s changes a good thing? Undoubtedly people think so. Especially since they changed how they’ll reprimand you if you have to change a preorder date. But I think these changes also come with drawbacks that may not be evident right now. We’ll see how it goes.

Good luck to you and your publishing schedule. And if you need an accountability buddy, I offer up Pim for her services. She’ll keep her eye on you!

tuxedo cat peeking over the edge of an amazon cardboard box

Have a great week ahead!

The Last Monday Author Update of the Summer!

Posted on August 31, 2026 by Vania Margene Rheault

1,393 words
7 minutes read time

Summer-themed blog graphic with a turquoise wooden background and vacation items along the left side, including seashells, a sun hat, camera, airplane, football, and travel accessories. Large black text reads, “The Last Monday Author Update of the Summer!”

Hello, hello! I hope you had an excellent summer! I know, summer isn’t technically over yet, but when September first rolls around, we all know what that means–🎃 🍂 ☕️–and after a truly lovely summer, I am ready for it.

First, I want to thank all the editors who stepped up and actually answered the questions when they volunteered to do the interviews. It kind of amazes me that so many editors said they wanted to fill out my interview questions for the blog and then just . . . didn’t. I don’t know how they think they are running their businesses, but it kind of made me give them side-eye. Anyway, it was really nice having that editing series going on the side, and I sincerely want to thank everyone who gave me their time.

Things here are going okay. I’m closing in on 70k words for Cold Mercy, and I have a feeling I have at least 20k more words to go until I’m done, if not more. I’m not sure how this plot got so involved, and it’s not a bad thing, but Frozen Assets finished at barely 80k words. When I go back over it, I’ll have to see if there are any areas that could use some plumping up. I wrote it pretty quickly, so chances are good that some scenes and chapters are thin.

But inspiration abounds, and I have quite a few standalones planned after these are done and I get Bitter Love ready to publish. I still don’t think I’m going to publish again this year. Editing and packaging always takes longer than I think it will, especially since I haven’t made a cover that I want to keep, and if you don’t have a holiday romance, November and December are pretty useless months to publish in. It’s better to wait until after the New Year and start fresh with a new book in the middle of January.

I haven’t given you numbers in a long time, and in July I did a free promo of both Captivated by Her and Addicted to Her. I didn’t do much for them except post on social media and send out newsletter. Though my open and click rates were surprisingly good with an open rate of 29% and 34 clicks (which is a 5% click rate). I haven’t had that many clicks in a long time.

Screenshot of analytics for the post “My Cedar Hill Duet is FREE for a li…” showing the numbers 289, 29.07%, 34, and 5.02%.

It’s humorous that each book got exactly the same number of downloads, though for a little bit Addicted was ahead, mostly I assume, by readers who had gotten Captivated for free at a different time. I wouldn’t call that promo a rousing success, but hopefully I got some fresh eyes on that duet at least. There has always been something not quite right with that duet, and I don’t think they’ll ever get the readers I want them to have. Even after deeply editing both books and giving them new covers.

Screenshot showing two book titles in a dashboard list. “Captivated by Her” appears beside its cover with the number 127, and “Addicted to Her” appears below with its cover and the number 127.

I also put Rescue Me in Zoe York’s book blast that took place in August, and gave away 1460 copies. I gave the bulk away on the day her blast went live, but I used my free days before and after it as well, and that was the total I ended up with. Because it’s a standalone, I can’t expect any kind of read-through tail but I’m hoping that readers put me on their list of authors they enjoy reading.

Screenshot showing the book “Rescue Me” in a dashboard list beside its cover, with the number 1,460 displayed on the right.

I still believe in the power of free, especially since I started doing reels and I’m ~~finally~~ finding readers after all this time. I’ve had a spike in website visitors and have given away a lot of copies of My Biggest Mistake. Of course, I have no idea if that does anything besides establish some goodwill toward readers since they don’t even have to give me their email address to have access to it. I’m not sure when I’ll do another free promo with any of my books. I could put A Heartache for Christmas on sale in November and December and see what that does, but I don’t like messing with my books after they’ve been published, and I’ve heard of authors getting their accounts terminated when they change their prices. Which is strange, but half the things Amazon does don’t make sense. Maybe I’ll just do another free promo, or maybe I’ll do nothing. It’s only a standalone so I’m not even sure if it matters. I do know I won’t pay to give it away. Getting a couple of trial reels to take off on Instagram would do more for it than paying for a spot in a Written Word Media newsletter.

My reels continue to do well, at least for me and what I know. I’ve seen some authors post views in the hundreds of thousands, and I have yet to crack above 100k in views. I did have one that got up to 90k which has been my best one yet, but I think anything above 5k is good and I’m content with the reach I’ve been able to find. Luckily, I have the time to keep making them and I haven’t skipped day since I started at the end of July. Mostly I’ve been doing my King’s Crossing serial, focusing on books one and two. I feel that if I go deeper into the serial that people will get annoyed they have so many books to read before they get to the part that was in the reel they liked. That might not make a difference, but I know I’m disappointed when I see a promo for a later book in a series. It’s just my way to need to start at the beginning, and it probably is for a lot of other people too. There’s plenty of material in books one and two, and so far, I’ve reused very little. Eventually I’ll have to because not every scene is reel-worthy, and at some point I’d probably go against KDP’s guidelines of not having the book be available anywhere else. Just kidding, though it seems like I’ve put a lot of my books up as it is.

I have to laugh because before I started doing reels, a friend and I were talking, and she said, it can’t be that easy, and yes, dear reader, it was that easy. If it had been TikTok-challenging, I probably would have quit. Not all my reels do well, but at least I’ve had some that pop as opposed to when I was on TikTok and every view felt like I was fighting for my life.

As for what I have going on right now, I’m just doing reels consistently and trying to finish Cold Mercy. I was skimming over Jordan and Jesse in Bitter Love, and I’m getting excited to work on them next. While I edit, I need to get on with the cover. I still might put it on my website for free for a bit, and then put it on Amazon with a different cover. I’d like to have paperbacks printed to sell and give away as well, but I’ll have to figure out the logistics of connecting a store to my author website. Then it seems like you can’t sell paperbacks direct to readers if you’re not offering swag, so I’d have to look into stickers and/or postcards featuring the small town they live in. All that sounds like a lot, but I wanted to do stuff that I’ve never done before, so doing it with that book would give me practice to give my hockey books a fun launch.

That’s really about all I have this week. I’m going to Florida from September 15th to the 22nd (flying out on the 15th and returning on the 22nd) so I may take the break that I’ve been hinting at. It will be enough to batch reels for the days I’ll be gone because I don’t want to lose the momentum I’ve been able to build. I can plan ahead, put them in drafts, and then post one every morning. You guys would get along without me for a couple of weeks, right? Hopefully. As long as I don’t take my Canva tutorial down. Just kidding! Kind of.

Anyway, I’ll leave you with that. Have a lovely week, and happy September! 🍁 🥮

Editor Q & A: Andrea Benson from Quirky Pen Editing

Posted on August 24, 2026 by Vania Margene Rheault

Graphic introducing Andrea Benson from Quirky Pen Editing for a fiction editing series. Pink and blue design features illustrated manuscript pages with editing marks and a pencil. Text explains that the series helps editors share their editing process and helps authors find the right editor for their manuscripts. Includes QuirkyPenEditing.com.

Introduce yourself! How did you get into editing and what are your qualifications? What genres do you enjoy editing most?
Hey everyone, I’m Andrea! I first got into editing for many reasons. But at the root, it was because I know what it’s like not to have a voice, and I wanted to help other people use theirs. I have a Certificate in Copyediting from UC San Diego, and I continue to do everything I can to improve my skills. I specialize in editing fantasy, science fiction, and horror, although I recently edited a crime fiction novel, and that was a fun departure.

What is the biggest mistake you see indie writers making right now? (For example, info dumps at the beginning of their book, not enough conflict, too much tell vs. show, etc.)
Since I primarily edit at the sentence level, that’s how I think about the manuscripts I work on. At that level, the biggest (and most frequent) mistake I see is authors showing AND telling the same thing. So, for example, an author might do a great job at showing a character is nervous, and then end the paragraph by stating that they’re nervous. I totally understand the impulse to do this, but trust your readers! Removing those extra telling bits is an easy way to tighten up the manuscript and bring down the word count a bit.

How do you keep the author’s voice intact while also guiding them with suggestions on how to make their book the best it can be?
I was taught in my copyediting program to use as much of the author’s original wording as possible to preserve their voice, and to not add anything unless I absolutely have to. So a lot of my edits are things like removing a few unnecessary words or copy/pasting a phrase from one part of a sentence to another. If I think a sentence needs to be completely reworded, I’ll make a comment with a suggestion or two of how that might be done. The author is completely welcome to use my wording, or they can come up with something that fits their voice better.

Is there ever a time when a book requires too much work? What do you tell a writer whose manuscript isn’t ready for a professional edit? What resources do you refer them to?
For copyeditors, this sometimes happens when an author wants a copyedit but hasn’t had a developmental edit first, and many copyeditors won’t take those manuscripts. In my experience, though, authors are already well aware of the types of editing available and are skipping a developmental edit because they can’t afford one. I’m happy to do what I can with whatever an author sends me. That said, I only have a certain amount of time to work on each edit, and I can go deeper with a manuscript that’s already in good shape.

What advice can you offer an author who can’t afford a professional edit? Are there things they can do to sharpen their own self-editing skills?
My rates are really low, so I’m often the editor who authors are coming to when they can’t afford anyone else. For authors who absolutely can’t pay or who want to do the work themselves, I recommend the book Editing Fiction at Sentence Level by Louise Harnby. It has really great tips with lots of examples, and it’s written in a very approachable way.

Have you noticed AI writing tools affecting the manuscripts you edit? What are your thoughts on authors using them in the writing process?
I haven’t “caught” anyone using AI in any of the manuscripts I’ve edited, but I lean toward giving authors the benefit of the doubt. Some authors’ writing style is similar to AI (it learned from us, after all!), so I don’t want to accuse anyone unfairly. My contract also has a clause stating that I won’t use AI to edit, and that the author won’t give me text that’s been generated by AI, so I trust my clients. I do have some clients who use AI in a more assistive way, like to generate ideas or to help with grammar and punctuation (never completely trust Grammarly, though!). I don’t support the use of AI to generate the text itself–I want to work with clients who have something to say, and who are saying it in their own voice.

As an editor, it’s important you’re honest and give critical and actionable feedback. How do you offer this feedback so a writer doesn’t take it personally?
This was covered a lot in the editing courses I took. It’s honestly one of the most difficult parts of the job. Every artist puts something of themselves in their work, so when an editor gives feedback, that can feel very personal to the author. I do my best to remember that when I’m choosing how to word my suggestions. I also love to point out what an author is doing well.

Are there any other tips or thoughts you would like to add about editing or publishing?
The journey is hard, but keep going! I love seeing authors follow their dreams.

And lastly, where can readers find you online?
My website is quirkypenediting.com, and I’m on most socials as heyandreajay.
Threads: https://www.threads.com/@heyandreajay
Instagram: https://www.instagram.com/heyandreajay/
Facebook: https://www.facebook.com/andrea.benson.311

PR, Advertising, and the Myth of Being Online

Posted on August 17, 2026 by Vania Margene Rheault

2,322 words
12 minutes read time

Last Wednesday I had to do my errands alone and that means having to put everything away by myself when I get home. It’s not so bad, but it’s tedious if I don’t have my son’s help, so I decided to see if my favorite podcast had any new episodes.

I love listening to Print Run, and I’ve talked about them in the past. The podcast is hosted by two agents in Minneapolis, Minnesota, and I listen for industry news. I don’t ever plan to query, but I like keeping up-to-date on what’s going on since indie publishing is a part of that. Anyway, so I started listening to their April episode, Mahjong on the Telephone. In it, they talk about Helen DeWitt winning, and then losing, the Windham-Campbell Prize ($175,000!!) after her reluctance to be online and participate in promotional activities resulted in the prize’s board yanking the cash away from her. Erik and Laura speculated that the era of the eccentric author only surfacing when they’ve published a new book is gone and that authors are now required to be online all the time.

They were frustrated because from their standpoint, being on social media doesn’t sell books. In fact, Erik said, and I’m borrowing from the transcript here, “You have to like be pretty on Instagram. Which is crazy because it also, that doesn’t move books. Like that’s the thing. It’s like the same like digital media pivot to video. I don’t think it’s making irony of it all. It’s like, this shit doesn’t even work. It doesn’t.”

And this is where I laughed because being pretty on Instagram might not sell books, but posting snippets of your books sure does, and I have proof of that from the Reels experiment I’ve been doing for the past couple of weeks. I’m kind of mystified that as a romance agent (among other genres) Laura agreed with him. If anyone should know what sells romance books on social media, it should be her. But we’re talking about two different kinds of being online, and after the past ten years of being online as an author, I know the kind of activity they’re talking about definitely does not sell books.

PR and advertising aren’t the same thing.
A long time ago, I heard someone say that public relations is for the author as a person and advertising is for the book, and until someone explains that, it doesn’t make much sense. You are the author. You are the book.

PR can be chopped into activities like interviews, podcast appearances, author photos, personal social-media posts, Q&As, appearances, “day in my life” content, posts about the writing process, and lifestyle content (pets, kids, vacations, etc). Most advertising consists of hooks, snippets, tropes, emotional premises, covers with sales copy and reader reviews, and anything else specifically designed to make a reader want this book. There can be some overlap, especially once you build a loyal readership, but simply being visible online isn’t necessarily advertising. And you can test it yourself by asking this: Do your readers care if you ate breakfast outside this morning or do they want the juiciest snippet from your newest release? Do your readers care that you went for a walk then wrote two hours, or do they care about the first time your FMC and your MMC kissed, and you let them read some of that scene? There’s marketing yourself as an author and there’s marketing your book and what it has inside that will appeal to your audience. Nobody cares if I ate a Clif bar for breakfast, but they want to know why Stella thinks Zane isn’t going to love her anymore.

Being online isn’t the same as posting content to sell books. That’s why the statement “Instagram doesn’t sell books” is too broad. It can. And it does. Thousands of indies know that and use it every day.

But the “pretty on Instagram” problem is real, and I’ve seen on Threads people talking about “pretty privilege” and how conventionally attractive authors have more followers, get more traction online–especially on BookTok–and presumably sell more books. I saw a good example of that just the other day when I was scrolling Instagram and came across Melanie Harlow’s post:

Author Melanie Harlow poses in front of bookshelves and a bright blue floral background, wearing a strapless green top and jeans. Large pink and white text reads, “Kinda Chic To… Melanie Harlow Edition.” — screenshot taken from her IG account. You can see her posts here: https://www.instagram.com/melanie_harlow/

This is not giving shade to Melanie at all. Obviously, she’s gorgeous, but she’s also kind and gives back to the indie community. I watched a romance talk with her on the Writer’s Atelier a couple of years ago, and she’s so nice and smart. She’s just the perfect example of what people mean when they talk about pretty privilege. But we also know, even if we don’t want to admit it, that it takes more than blonde hair and a size six figure to keep readers. Your books have to be good, and hers must be for her to keep the kind of success she has and has been able to build. It wouldn’t be fair not to say that she has an advantage that some of us don’t–being charismatic and photogenic has benefits outside the book industry too–but showing your face isn’t the only way to use Instagram. Keeping the book the content instead of turning yourself into the product works just as well or even better. It’s the lucky few who can market both ways.

When Social Media Started Selling Books
I’ve been on social media for many many years as an author, and it was a humbling experience to realize that social media/followers don’t sell books. You’ll get your friends to buy a few copies, but just simply posting on social media will not sell books in the number that most authors would like. It’s a pipe dream to hope that if you have 14,000 followers somewhere like Twitter, that when you publish a book you’ll sell 14,000 copies (or even 7,000 copies if we’re being “realistic.”) And that’s usually because when you’re an author you get sucked into the #writingcommunity, where it’s well known that while writers read, they don’t read enough to make their friends bestsellers. So a lot of being online as an author is posting word counts, the weird way your cat sleeps, and the cup of coffee you drank before bed. I have posted all of that, and it didn’t sell books. When BookTok came about, or really, TikTok in general, I didn’t hop on the bandwagon because I thought I already had evidence that posting all those things, but now in video form, wouldn’t sell books and I didn’t want to waste my time. But then readers started talking about books in a different way. Books they couldn’t put down. Scenes that wrecked them. Male characters that made them swoon. Even books that were published many years earlier started taking off.

Authors noticed. They started posting snippets and POV hooks of their own, and with a few viral videos, some of their careers took off. Authors started advertising emotion, and book marketing as we know it has never been the same.

Doing My Own Instagram Experiment
I’m pretty stubborn. When I say I don’t want to do something, I mean it. And if you try to get me to do it, you’ll usually get a big “fuck off.” So, it does take a lot for me to come around to something people are doing, even with a lot of evidence. Last month, I came upon this Threads post by Jessica Gadziala, and I just said “fuck it” in a different way and decided what the hell. I was going to give Reels a try.

You can find the Thread here along with more tips from Jessica in the comments: https://www.threads.com/@jessicagadziala/post/Da9J5bQji2S

I had already done some form of this last year when I was on TikTok briefly before they starting accusing me of using AI to make my carousels. I hadn’t seen much benefit to being on there before that (as in, boost in readers/sales), so it wasn’t a big loss to me to delete my account in a fit of rage. I missed making carousels and videos though, and seeing Jessica’s post gave me the kick I didn’t know I was looking for to try Reels on Instagram. I’m glad I did. Copying Jessica’s style, I found snippets and wrote hooks, and when one of my first videos went viral, you can see that sales suddenly moved too. I posted the video in my Trial Reels on Instagram on July 26th.

Black-and-white Instagram Reel featuring a rainy window and record player, with a highlighted excerpt from Cruel Fate. Text above reads, “Zane made one mistake and it cost him the only thing he ever wanted. Stella.” The reel has 63.5K views.

You can literally see the impact on my sales dashboard:

Bar chart of estimated book royalties from July 1 through August 15, 2026. Royalties remain near zero through most of July, begin rising sharply around July 28, peak above $100 on August 1, and remain elevated afterward, with another spike to about $50 on August 15. — Screenshot taken on August 15th, when the author wrote this post

Admittedly, it takes more than one viral reel to keep royalties up, and since the one I posted on July 26th, I’ve had a quite a few do normal numbers (anywhere from 200 views to the thousands). The aggravating thing is you don’t know why a reel takes off and because you don’t know why, you can’t dependably replicate it. Unlike Jessica, I haven’t reused any content, and I’ve made each reel with fresh content every time. I’m afraid that if I do reuse snippets and hooks that my account will be dinged for duplicate content, but I have enough juicy scenes that I haven’t needed to recycle snippets anyway.

You might say that correlation doesn’t equal causation and you’d be right, but I also wasn’t doing anything else marketing-wise, like ads. My sales before the reels are pretty clear from the graph.

So does Instagram sell books? It did for me, but I wasn’t posting pictures of my new pedicure either.

When You Don’t Want to Advertise This Way
It’s perfectly fine not to want to advertise this way. There’s a learning curve to finding a snippet, thinking of a hook, and writing a description that ties everything together. Then you have to learn how to put the reel together inside Instagram’s app, and it took me watching a tutorial on YouTube to figure out how to place the snippet and be able to move it around. And on top of that, you have to learn how to make the snippet with the highlights and I just told someone on Threads how I do it in Canva, and I might have saved her life. (Just kidding, kind of.) All of that is what kept me from trying. I had put time into TikTok and I was resentful I had to learn another app.

You might have other reasons too, like you don’t want to show off your work or you think the blurb is enough. Maybe you’re worried about theft and don’t want your prose floating around online. Those are all valid choices, but keep in mind not wanting to advertise this way isn’t the same thing as believing this way won’t work. I didn’t want it to work because I didn’t want to try it. But I saw Jessica’s post and decided to see for myself if it would work or not. With what I was throwing out there, it did. And I’m grateful I have a low-stress, even fun, way to spread the word around about my books.

It’s Not About Being Online–It’s What You Put There
In a way, Erik was right. Being online doesn’t sell books. I lived that for many many years. I had Twitter, I had Instagram, and I had my Facebook author page. I’ve been blogging since before I should have been. None of that sold books, but I enjoyed myself anyway. I made lots of friends. I’ve helped people with this blog. I got really good at making graphics. I know the things I know (like making paperback covers in Canva) because I dove into the indie community with both feet. And I have no regrets. I love living the indie life. He’s also right in that authors shouldn’t have to turn themselves into personalities or influencers to get attention online. We’re entitled to keep some things private, or for goodness’ sakes, just work on our books, and if you want to know the hard truth, most readers aren’t going to care about a lot of what you think they want to know. They’re looking for something good to read, and if you’re the one who can provide that, all the better.

It’s rather embarrassing that after ten years in the business I’m still stumbling around the internet looking for ways to sell books that actually work. And posting a snippet and a hook on Reels has produced results for me, for now. That doesn’t mean it always will and it also means that not everyone is going to get it to work for them. For every success story on Threads, I see five people who say they can’t find traction, for whatever reason. They aren’t the magic bullet to sales.

But after typing all of this, I think the real takeaway is this:

PR = Here I am.
Advertising = Here’s my book.

And advertising might be the preferable way to go for a lot of people.

Here’s Pim sleeping weird for the cat tax. And also, buy my book. Cruel Fate is on sale for .99.

Fluffy black-and-white cat lies upside down with paws curled in the air, lounging partly inside a large open cardboard box and partly on crumpled packing paper.

Thanks for reading this monster of a post today. I’m not sure if listening to podcasts is good or bad, but I love Print Run and the topics they cover. You can find them wherever you listen to podcasts.

I have one last editor Q&A that I’ll post next week because it’s been a while since she got back to me and I don’t want her to think I forgot about her. I enjoyed reading them and I appreciate the time everyone gave me. I hope you enjoyed them too and that you picked up something along the way.

Take care this week, and I will chat with you soon!

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