1,990 words
11 minutes read time

Last week was kind of a bummer. I was down, not really because of book sales, which have actually sprung up lately since it seems like Amazon has gotten their reporting back under control, but mostly the weather has been dragging me down. We got a lot of snow and it hasn’t warmed up enough to melt off completely yet. Along with all the brown grass and mud, it’s depressing to look at. I haven’t been hit by SAD in a long time, but I really hope that the sun starts coming out regularly and everything dries up. I think it will make me feel better.
I also had a painful carpal tunnel flare up that took me out for a couple of days. They happened to be my days off work which, fine, I didn’t feel terrible while I was working, but it did ruin my time off. That happens every couple of months where my elbows feel like they’re softballs on fire, and the pain goes up into my neck and back. Stretching helps a little, but mostly I just have to suffer until it goes away. I was taking a lot of Tylenol since it seems like with my health issues my body has a harder time tolerating ibuprofen. The Tylenol took the edge off, but really all I could do was wait it out. I feel okay now, besides a little puffiness in my hands that will never go away because I type forty hours a week for my job (I’m a relay operator for the deaf and hard of hearing which requires a lot of fast typing), and then on my days off and after my shifts I’m working on my books in some way.
If you’re reading this on the Monday it posted, I’m almost done going over my proof. I only have about the twenty-five percent left, thank goodness. I’m still fighting to make my prose and dialogue sound more conversational, and in this proof pass I’m still getting rid of a lot of words, though not so many that I should have to adjust my cover. It will be a heavy weight taken off my shoulders when this project is done. I promised myself I’d take a break, and I’m going to finish watching the second season of Faceoff: Inside the NHL on Prime as part of my research for when I start writing my hockey duet. I also saw the trailer for Finding Her Edge on Netflix, and between the hints of a love triangle I thought I saw and all the ice, I figured I could add this to my list of . . . research. If I’m going to take a break, I might as well make it worth my time, haha.
I don’t have much else going on at the moment. I’ve been scrolling Substack more and more and I came across this article by Zoe Lea about newsletters. You can read it here: https://substack.com/home/post/p-191487138
Like with a lot of things indies are “supposed” to do, I had a really difficult time deciding not to offer a “real” newsletter anymore and just blog on my author website. I know that blogging doesn’t offer the same benefits, like compelling readers to sign up with bonus content they can’t get anywhere else. If I write something, it will be for everyone. The free book on my website also doesn’t seem “special” when it’s available to anyone who happens to land on my subscribe page. I get all that. So reading Zoe’s Substack article about what she found out when she asked readers what they really wanted out of an author’s newsletter made me feel better about my choices.
We’re told to send out a newsletter once a month. To remind readers of who you are when you’re not releasing books. That’s hard to do when you’re a slow writer, maybe releasing a book a year, which is the rhythm I’m going to fall into now that my day job has changed things and I have less time to write. What do you write about when you’re not launching a book? More importantly, what do you write about that doesn’t waste a reader’s time and make them click the unsubscribe button, or worse yet, mark your newsletter as spam?
Zoe’s findings aren’t going to be representative of every reader out there, but when readers say they don’t want: cover reveals, slice of life posts, and newsletter swaps, I think we can listen and at least consider what those things are giving, or not giving, our readers. A cover reveal doesn’t do much without a CTA like a preorder link or a buy link. Slice of life posts don’t have much weight either. How many times can you say you like reading during a thunderstorm? But what surprised me was when they said they didn’t care when you featured a book by an author who writes in the same genre that you do. Newsletters swaps are one of the biggest marketing opportunities that indies have. You share your audience and I’ll share mine. So when readers say they don’t want book recommendations? That’s surprising and maybe a little unsettling.
I feel like I’ve reached a happy medium on my blog. I do the cover reveals and slice of life posts, but they don’t go out to my newsletter subscribers. They hang out on my website where they’re open to the public and will show up in the WordPress Reader. I also have those posts connected to my LinkedIn profile. I used to have it connected to my Facebook author page, but I stopped that since I usually do a condensed version of my blog post over there anyway. Then when I do have something huge to say, like a new release or a free book promo, I send that out to my newsletter subscribers as well as put it on my website. I haven’t gotten many new subscribers since moving my MailerLite newsletter to a blog, and I understood that going in. Why give me your email address for something you can read for free. Sometimes I’ll get a couple people sign up if I’m doing a huge push like a book launch and I’m boosting a lot of posts on Instagram. I think the only way I can “force” someone to sign up now is if I add email collection to my reader magnet, but Bookfunnel announced recently that they were upping their prices, so I doubt I’ll ever pay to do that again. That just starts a cycle of trying to build my newsletter list so I’m not wasting money, and I’ve been happier not getting caught up in that hustle. According to my Bookfunnel stats, I give away about fifteen copies of My Biggest Mistake every thirty days. That readers are coming to my site and downloading is enough for me.
Zoe’s article did offer a couple of things that readers did want, which is just as valuable, or even more so: bonus content related to a series they loved or behind the scenes research. While I was mulling this article over and trying to come up with what I could offer as bonus content, I realized that if I were to offer “extras” like a chapter written in the opposite POV from the one that’s in the book, I need to write that stuff while I’m drafting, or I don’t care about it. For example, in Wicked Games, the book opens with Seth’s POV. He drives into Lakehaven Falls and finds the house he rented for the summer. A fun bonus would be if I had written when Avery had also arrived in Lakehaven Falls and checked out the house she had rented. I can’t write that now because she has her HEA and I wouldn’t be able to get back into her head before she was fully formed in mine. I need to get all the extras that I want to offer written so when I move on, I don’t have to worry going back when I’m no longer interested. That does mean planning ahead and figuring out what I want to give my readers while I’m drafting or even plotting out the book so I know ahead of time what I want or need to write.
I think the information that readers shared with Zoe about their likes and dislikes is important–rarely do we get to hear what readers really want. But then my first question was, what do you write to your readers to keep them warm between releases? It’s something slow writers will always struggle with. You can’t send your readers eleven months’ worth of fluff, and bonus content will only go so far. And if they don’t want to hear about what you’ve been reading, the shows you’ve been watching, or what your cat is doing when she thinks you aren’t around, there’s very little else to say.
This will be something I’ll need to tackle after the release of Wicked Games in May because I’m not going to publish anything else until next year. I have Bitter Love written, but I’m sitting on it to have something to publish twelve months from now while I write my hockey duet and get them ready to go. That might not take me twelve months, but I can’t only talk about Bitter Love for six months or however long. I’ve been hyping up Wicked Games for the past two months and most days I feel like a broken record whenever I post to social media.
Anyway, I just found it interesting because what worked in the past might not be working now (for example, people’s tastes obviously changing and shorter attention spans) and it’s always better to be aware than be taken by surprise later.
That’s all I have for this week. Short and sweet, which normally I don’t do, haha, but the past few days have kicked my butt and I’m still trying to bounce back. I think I really will feel better after I get this duet re-published, and I’m looking forward to relaunching them with *cough* cover reveals and promos.
As a PS, I have seen some really terrible behavior online with authors sharing their chats with KDP support. Some authors have gotten downright nasty with those poor reps and then they think it’s cool to put the screenshot of the actual chat up in a public space. They get a lot of people agreeing with them or sympathizing with them, but all it does is make them look . . . You know, it’s kind of like how you don’t wanna date anyone who’s going to treat a server like garbage. I don’t wanna read a book written by anyone who’s going to treat KDP support staff like crap and be proud of themselves enough to splash it around. I’m sure I’m not the only reader who feels that way, nor do I want to work with anyone who would do that.
It makes me sad that people are doing this and I just hope the KDP support staff is treated well on the employer’s side of things and are compensated for dealing with . . . what they deal with. They’re just working a job that helps them take care of their families. I hope if you need ever need to contact KDP support you treat the reps with kindness. The Amazon’s issues are not their fault.
Special thanks to Zoe Lea for sharing what she learned in her reader groups and other places online. If you’re on Substack, give her a follow! Next week I’m going to post another lovely editor who is participating in my editing series. Lennon K. Riley was very nice and happily answered all of my questions. I’m looking forward to sharing them with you. Have a great week, and I hope the sun is shining where you are! ☀️


































