The Sell More Books Show Summit 2019

sell more books show 2019

Two weekends ago I attended the Sell More Books Summit in Chicago. I’m still trying to catch up from being gone, writing-wise, but it was a wonderful experience.

It was hosted by Bryan Cohen and Jim Kukral, hosts of the Sell More Books Show Podcast. I recommend listening to this as they go through the top indie publishing news of the week. While I was too shy to introduce myself, it was fun to see them in person.

There were a lot of speakers, and even though I stay in tune with the self-publishing industry, I picked up a few things I’ll pass on to you!

  1. Amazon Ads are only good if you’re in Kindle Unlimited.
    This actually might be a no-brainer to some of you, but I just pulled my books out of Select and all my thoughts had been focused on Amazon.
    When you  run ads on Amazon, you are going for the double-whammy: sales and page reads. If you are wide, you’re leaving out a big chunk of potential readers if your marketing strategy is centered on Amazon Advertising.
    It’s a mind shift, for sure, but something I didn’t realize until the summit. Now that I’m wide, I’ll forget Amazon Advertising ads and focus on other methods with a wider reach.

  2. You need to write a series.
    I always knew that, but it’s different when people who are actually making money off their books tell you that.
    A series is good for marketing (pricing a first in series permafree for instance) and a rapid release can keep your momentum going. I don’t like writing a series, but being I’m about 1/2 done with a four book series, I’m taking my own advice when I preach writing to market. I prefer writing standalones, but I understand where a series is beneficial, and after a couple standalones to cleanse my palate I’ll get back on the series horse.
  3. You  can make it wide, it will just take a mindset shift and a lot of patience.
    There was a wide panel that consisted of representatives from Draft2Digital, PublishDrive, and Kobo. During this panel, they did say you could make it wide, and that’s what I needed to hear at this point in my writing journey. I’m not making sales on the other platforms yet, and my KU pages reads have dried up, what few of them there were. It’s a scary place to be. So it was nice to hear that with patience, going wide won’t screw me over. Just the opposite in fact–going wide can double your income.
    (For a good read on being exclusive and going wide, read this article by PublishDrive. :))
  4. But you won’t make it with one book if you’re wide.
    If you’re all in with Amazon and you have one book, you may be able to make some money. Jami Albright spoke about her publishing journey. She writes romantic comedy, and she’s published a series. She didn’t do a rapid release though, and she bought ads for a single book and did very well. When asked what she would do differently, she said she would have had book two done and ready to go. She might have made more with momentum, but she was still able to sell book one when it was her only one. If you want to check out her books, click here for her Amazon page. She’s in KU and said she has made 65%+ of her income with KU page reads. (And yes, she is one of those 6-figure authors we all hear about but never meet!)
    Wide is a different story. You need to think of your book as a storefront. If you went into a store and saw only one item on a shelf, you’d think that store was going out of business and you would high-tail it out of there. It would be even worse if that item is old and covered in dust. Which is what your book looks like if it’s the only one you  have and it was published some time ago. You need to keep filling your store with stock or you won’t lure customers to shop there.
    This is also difficult if your book isn’t up to standards. Then not only are you trying to sell a single time, that item is broken. Thinking like a customer, do you want the choice of only one damaged item? No. You’ll go to another store–and to a reader, that other store is a different author.
  5. Readers are different.
    Readers in KU plow through books. These readers aren’t developing a relationship with you. They gobble up content and move on to the next book, and you don’t care because you were paid for the page reads and nothing else matters.
    The team on the wide panel said you are more apt to develop relationships with your readers because they shop for books and read in a different way than readers who borrow books in KU.
    I don’t know if that is true or not. Perhaps that is why the newsletter concept is so heavily pushed. I know plenty of KU authors with huge mailing lists, and maybe that is their way of connecting with readers when they are all in with KU.
    I know when they say readers are “voracious” they mean they are plowing through books, maybe even one a day. I used to read like that when I had the time. I used to read Harlequin Temptations and Desires by the armful when I could get my hands on them at the second-hand shop for twenty-five cents a piece. It didn’t matter who wrote it, I just consumed the story and went on to the next. I can tell you what I did do, though. I eventually learned who I didn’t like.
    Anyway, whether you believe this idea or not, you need more than one book if you’re wide. Giving readers more to gobble up will always be a smart idea, whether they remember your name or not.
  6. You need to offer more than a book. Coincidentally, I wrote just wrote a blog post about this very thing, and you can read it here. Chris Fox, during his talk, took it one step further. You need MORE. When you write in a series, you can offer a map and pinpoint where things take place in the story. You can offer pictures of what you envision their houses to look like, or the city they live in. Already authors add extra content to their back matter. Chris had special coins made in the currency of the world he writes in, and he is going to hide them around the city where he lives. Then he is going to create a geo-caching game that will allow readers to find them and keep them as a keepsake for his series. Not everyone has the funds or knowledge to do something like that, but his point was, going forward into 2020, you’re going to need more.

Those were the main takeaways for me from the summit. Admittedly, I knew a lot of what they were talking about since I listen to their podcast, and if anyone follows self-publishing news, then you know releasing quality content on a regular basis is a must for any author, in wide or KU, and that is going to be the backbone of your author business. kindle unlimted1

There was an interesting juxtaposition that occurred to me while I attended the summit.  The summit was sponsored by Vellum, Draft2Digital, PublishDrive, BookFunnel, and Kobo. It’s interesting to me that some of the bigger names of the summit who have made it with their books are in Kindle Unlimited.  Chris Fox, Jami Albright, Bryan Cohen. The writing duo J. Thorn and Zach Bohannon. Cecilia Mecca. Elise Kova. I wonder if anyone thought about the fact that the summit was sponsored by companies that help indies go wide, while the big-named authors who spoke at the summit are in KU.
I’m not suggesting anything, of course. There’s nothing to suggest. I find it unlikely that Amazon would sponsor a writing summit, and there were a few writers there who are wide. It just makes me think a little, that’s all. Like, if there is such good money to be had going wide, why aren’t they doing it? Sure, there are authors making lots of money being wide like Joanna Penn, Mark Dawson, Adam Croft–who is a big advocate of going wide. There are some that do a mix–have some books in KU and some wide. I would just keep my eye out and see if the top authors in your genre are wide or if they are in KU. If they are, and you want to try to copy their success, are you comfortable with allowing Amazon full control over your royalties? It’s food for thought. It makes me think about going wide, and if that was a good move. It’s tempting to want to exploit KU since it seems like good fast money if you have a decent backlist and a little money to play with for Amazon Advertising. We’ll see.


If you are interested in going to the summit next year, Bryan announced he would not be part of it (though he is speaking) and the summit is now going to be part of the Career Author with J. Thorn and Zach Bohannon.  It will be taking place in Nashville in 2020, and it looks like tickets are already on sale. You can click here to find out more information about the summit of 2020. I heard that Joanna Penn will be there, so if wanting to meet her is any incentive, sign up now!

Would I go to another summit? Maybe. I feel like it was more of a networking opportunity than anything else, and since I’m shy and very much an introvert, I didn’t meet as many people as I wanted to. That’s my own fault of course, but paying $399-499 to sit in a corner isn’t the best idea. I’d like to try to go to the 20booksto50k convention that’s held in Las Vegas hosted by Craig Martelle and Michael Anderle. (But again, they are big supporters of KU.) But because of personal issues, a summit next year may be out of my reach anyway. It takes money and time to attend, and I’m still kicking myself for not making the most of my time at this event. Especially with the open bar.

You never know. But if YOU have an opportunity to attend, you should go! And say hi to Joanna for me!

Until next time!

 

Writing Resources Non-fiction Spotlight: The Author Blog: Easy Blogging for Busy Authors by Anne R. Allen

the author blog book coverI read Anne’s blog sometimes. Not as much as I should because she writes about some very important topics, and she’s a great resource for writers. Every so often I’ll tweet out a link to one of her posts.

So when I saw she wrote a book about blogging, I bought it ASAP, and one for a friend, too.

This book is great for the author/writer who isn’t sure if they should start an author website or a blog. It’s for the blogger who has been blogging for a while and who not seeing results (results like comments, subscriptions). It’s for the blogger that has lost his or her way. It’s also a wonderful source for maybe a more seasoned blogger who may need to get back to basics.

I belong to one or more categories. I’ve been blogging for over two years, and only now just starting to find some traction–and it’s very little. But Anne reminded me of a few things I’ve forgotten along the way. Simple things like tagging your blog posts with the titles of your books, or remembering to tag a photo with a description for your visually impaired readers.

Anne explains SEO and offers us blog ideas. Something we all need from time to time.

blogging for authors book coverI was delighted to see she knows Barb Drozdowich and recommends Barb’s book about blogging.

I know Barb from Rachel Thompson’s #bookmarketingchat on Twitter, and I have also read her book about blogging. It’s just proof that we’re all friends here. 🙂

If you’re interested in purchasing Anne’s book, click here and this will bring you to her website. She offers links to all her retailers there.

If you’re only interested in buying it from Amazon, you can click here for the buy-link.

Blogging may not be for everyone, but knowing how to start, and how to do it right, can save you time, money, and lots of frustration down the road.

Thanks, Ladies, for writing these awesome books!

 

Callie and Mitch blog graphic

 

How Do You Make Your Book Stand Out?

We all want our books to stand out, and we all go about it in a different way.

Some spend hundreds of dollars on a cover. Some spend hundreds of dollars on a developmental edit to make their story and characters the best they can be. Some authors do fancy formatting.

vellum formatting ad

This is a picture of a formatting sample using Vellum. For more information on the software visit www.vellum.pub

Some authors do all of that.

Some authors do all of that and invest hundreds, even thousands, in ads.

Experts in book marketing would say you need to do it all to help with discoverability.

Readers may say to make them happy, all that would be a given.

And I’m not disputing any of that.

What I’m talking about are the extras.

Some traditionally published books have them already.

Say you have a baker for a main character. Some authors will add their own baking recipes to the back matter of the book along with a short explanation of the family history behind it, or a funny story.

Maps are always popular–especially if you’re world-building like in Game of Thrones. I know that I looked over the family trees a lot when I was reading them to remember who everyone was, and who the members of the families were.

In some contemporary romances, I’ve seen maps of towns where a series takes place.

I’ve never tried a recipe I’ve found in the back of a book, but I could see the appeal of adding a few. You could encourage book clubs to have a baking/cooking night along with their book discussion. Hey, even suggest what kind of wine would make a good accompaniment.

Some writers will add discussion questions. I’ve seen this a lot in traditionally published books, even in “lighter” books where I didn’t think a discussion was necessary. I wanted to add discussion questions to All of Nothing, but I forgot. They may have been a nice addition to The Years Between Us, too, but again, being excited I was finished with the book, I forgot to write them and add them into the back matter.

Something I have seen added to books are playlists consisting of the songs authors listened to while writing the book. I found in one “look inside” of a Kindle book, the author included the actual YouTube links to songs she wanted you to listen to get you in the mood to read the following scenes.

I caution against this for one, you need to make sure the music is free of copyright, and two, you never know how long those links will remain active. If the links are ever broken, will the author know? Or care? Will she edit the book to take them out or replace them? I don’t like to go back and go back fixing things. It’s always the next book for me. I wouldn’t want to keep an eye on my backlist like that. It’s bad enough keeping my own front and back matter up to date.

I’ve also seen back matter that included an interview or question and answer session between an unknown interviewer and the author. I think it was in the last Twilight book Stephenie Meyer answered questions. This could be an interesting addition to back matter as well.

In The Years Between Us, Zia held a showing at a gallery. I created an invitation for the showing in Canva and included it in the front matter of the book. It shows up black and white in the paperback and simple e-readers, but it will show in color on a tablet.

 

 

In this vein, I think I’ll make Marnie and James’s wedding invitation and include that like I did Zia’s gallery showing invitation.

One of my characters, Autumn Bennett, who will be my female MC in book four of my series, is a writer for the town’s newspaper. She writes for the Lifestyles section, but also blogs for their website. During the course of four books, she’ll blog about the wedding, and interview the bride, groom, and guests as human interest pieces. I’m thinking about creating those blog posts and offering them as bonus content in some way. That would be no-brainer newsletter content, but I don’t have one and I don’t want to start one right now. So I’ll be thinking how I want to share that content.

The real question that comes from all this, is . . . is it worth it? Playlists, poems written by your characters, invitations, motivational quotes, even pretty chapter headings–are they all worth it?

They may not be, money-wise. The more photos a Kindle file has, the more Amazon charges you to deliver the file to someone’s Kindle. Those pennies add up. (Hat tip to Mark Leslie Lefebvre for doing some quick math in Killing it on Kobo, as Kobo does not charge that delivery fee.)

Also, if the photo is a spectacular array of color, only a fraction of your readers will be able to see it in color.

Indies are constantly fighting for discoverability and adding bonus content like that hasn’t taken off quite yet. I think mainly because formatting extra content is so time-consuming–especially for a newbie author. And adding extra content would make it more expensive if you hire out formatting services.

I was lucky, and I formatted The Years Between Us with Vellum. The software inserted the invitation with no problem, especially in the paperback. I didn’t have to worry about gutters or margins. All I had to do was make sure the invitation was 300 dpi for printing, and I did that in GIMP.

Vellum even allowed me to add the pretty chapter starts to Summer Secrets that I tried to do the first time around. I was too new and lacked the experience to insert them using Word and CreateSpace.summer secrets chapter starts

I also carry that image onto the back of my paperback books, and I’m really proud of that, too.

Summer Secrets Novellas 1-3 New Cover

But when it comes down to it, should you take the time to offer more content? Could that time be used to make another editing sweep, or start a new book?

Readers may appreciate the extras, but only if they enjoy the story.

The book’s recipes won’t matter if your baker’s story falls flat (pun intended) and your reader doesn’t make to the end to see them.

What readers want is a good story that pulls them in, and characters they’ll grow to care about.


 

As a side note, while I was typing out this blog post, I came up with another reason why indies don’t want to offer bonus content to the backs of their books.

Indies focus on a CTA, Call To Action. Indies want their readers to leave a review, or sign up for a newsletter, or buy the next book. Back matter is valuable real estate, and I don’t think most indies format their books with a lot of gunky back matter to get in the way of their important call to action.

And for what it’s worth, you need to be careful how much extra “stuff” you put backBe careful when considering adding bonus content to your book. there. We don’t hear much about the bookstuffers anymore, those pesky indies who would load up a Kindle file with 5-10 books to make a crap-ton of money with the KU page reads. But even if we’re not hearing about it much right now, it’s still happening. They know it takes a while for people to catch on to their new pen names.

Anyway, I wouldn’t want you think that offering bonus content was a fabulous idea and to get in trouble in any way for it. Offering a bonus novella in the back of your book, or offering the first half of a second book in a series, is too much. Put the novella for sale separately. Only add the first scene of the new book. It’s just a word of caution. Bonus content can be taken too far.

Please read KDP’s guidelines for adding bonus content.

While adding character profiles and outlines of the book before it came to fruition can sound like a great idea, keep in mind that as the guidelines states, it should enrich the reader experience.

I think that’s sound advice, especially since the reader experience begins with the story.

If you can hook them with a fantastic story, then all that extra content will be exactly that . . .

A bonus.

And maybe they’ll leave a five star review, too. Who knows?

The Years Between Us is Available!

It’s May 1st, and The Years Between Us dropped out of pre-order and it’s available! I just approved the paperback so that should pop up on Amazon shortly.

The book has been in pre-order for so long that I forgot it was out there. Since I finished it up and listed it, I’ve written the first book in my Wedding Party series and close to finishing the second book with about 15,000 more words to go.

I’ll chat with you about a couple things, and then I am off for the Sell More Books Show Summit in Chicago for the weekend, hopefully to learn how to market my books and put them in the hands of eager readers. I’ll recap that when I get back.

For now, I’ll let you know I only did pre-order to give myself some time to write. I released All of Nothing in October, and everyone says that six months between books is way too long. I agree. For most indie romance writers, three months is probably the maximum they leave between books, some even publishing 50,000 words every month. I still think I write pretty fast considering I have two children, three cats, and I work a day job to pay bills. I also see my sister once a week, I try to walk and catch up on podcasts, and I write this blog. So it’s not like when I’m not writing I’m sitting around twiddling my thumbs. But even if I could sweep all that aside, I don’t think I could produce more than three books a year, and that’s okay. I don’t want to write less than 70,000 word books (now that my novella streak is over) and sometimes that means plotting a little more and taking time with character development.

At any rate, the pre-order I did wasn’t to gain sales during the pre-order period, and that’s a good thing since I only had ONE pre-order on Amazon. I actually clicked the wrong button on Draft2Digital, so I didn’t know until a couple days ago my book was already available through them since April 17th. I would have been upset had I been trying to do a proper launch, but in my way of doing quiet, (AKA not telling anyone) launches, no one probably knew about my mistake.

As my 13 year old daughter likes to say, Whatevs.


May Goals

I have a few May goals.

  1. One is that I need to redo my trilogy covers.
    They are okay as far as being homemade, but I’ve gotten better at my skills, and well, trends have changed since the two and a half years since I published them.  Last night I took a look at the top 100 in contemporary romance on Amazon to get a feel of what’s out there. I’ve been looking at www.depositphotos.com to find new couples. For the amount of open door sex scenes in my books, my couples have too many clothes on. I’ve come to realize this through reader feedback and the fact that Freebooksy, when I did a promo for Don’t Run Away, wanted to put it in the sweet romance category. So I’ll be looking for couples who have a playful, sexy, fun vibe about them. As always, this took some doing because I needed to find couples that looked like they belonged together since’s it’s a trilogy. I’ve also been studying font and the color of the titles. A hot pink/fuchsia is in, along with a hot aquamarine in a handwritten font. I think I got it, but now I have to go through the trouble of creating them, and swapping them out with all the other vendors. Including Ingram Spark if I decide to keep my books listed there. Is it time for a drink yet?
  2. Finish book two of my Wedding Party Series.
    I have book two almost done, and I probably could have finished it if I wasn’t going out of town this weekend. I also realized that book two is stronger than book one, and since the stories parallel the same timeline, I can move book two to into book one position without too much rewriting. Jared and Leah are going to need a bit of rewriting anyway. I wrote on half before my surgery, the second half after, and I feel the ending isn’t as strong as it could be. I’m being very careful how all these are written and published because I want good read-through. To read more of my thoughts about writing a series click here. 
  3. Start book three. 
    I should  be able to start book three. I have the characters and their backstories mapped out. I have an inkling of some things that will happen, but I still need to sit down plot out the BIG BAD and of course, make sure I add some wedding stuff in there. Like, I don’t know, Marnie and James’s actual wedding. They aren’t going to be a premiere couple, but they are the reason this series is in creation, so I better get them married off.
  4. Start and finish an editing project.
    I’m helping a friend of mine edit the sequel to one of her books. I’ve already done one sweep, and she sent it to me again. It shouldn’t take me long to get through it, so I can’t even count this as a goal, just something that I’ll be working on the first week in May. I’m excited for her, and I love helping her. I’m proud of the work she’s done on her books because like you and me, we have a lot going on but she doesn’t let that stop her.

May looks to be shaping up into a busy month, but now that the weather has finally cleared up, my cat isn’t sick anymore, I’m healing from surgery just fine, and whatever else little things I was going through seems to have tapered off for now (knock on wood for me) I should be able to to cruise through writing this series and being able to publish them toward the end of fall/beginning winter of this year, into the rest of winter of 2020. All the while, of course, writing another book, which will be a new standalone that I’m already quietly plotting out.

A writer's work is never done. There is always a new story to tell.


It’s also not lost on me that I’ll be needing to look at promos here soon, and what exactly I can do to bump up sales. The new covers to my trilogy will be a start. To be honest, I’ll probably need to redo the cover to All of Nothing, too. I’ve gotten some reader feedback that Jax is so much of an ass that readers didn’t care for him all that much. Rewriting the blurb and redoing the cover to better prepare readers for his unlikable personality may head off more negative reviews. While I try not read reviews, when opinions make it to me, I try to listen. All of Nothing is very love it or hate it, and if I can prepare my readers by changing the cover to more of a bad-boy type, and rewriting the blurb to focus on how damaged he is, that would be a win for me.

By the beginning of 2020 I’ll have ten contemporary romance books out in my genre. They will be good, solid books, and there’s no reason why I can’t start making some money. I’ve been waiting to build a backlist, which I am doing, quite well, if I do say so myself. Now I just have to put my books to use because there’s no point in writing them if no one is going to be reading them. AmIright? 


If you want to take a look at The Years Between Us, it is live on all platforms. Zia Bishop is in love with an older man, and you’ll have to read to see how that turns out! Click the photo to be directed to your favorite retailer! If you’re waiting for the paperback, that should be available soon. There’s no reason why KDP Print should find anything wrong with it.

Thanks for reading and have a lovely weekend!

The Years Between Us Paperback Cover

Sad Endings versus Happily Ever Afters

And they lived happily ever after!

My friend Sarah wrote a blog post about Happily Ever Afters or HEAs. I wrote a response to that, but she said it was lost in the ether and it never posted. Anyway, I figured my response would be a good blog post so here are my thoughts about endings and happily ever afters.

Do all books need one? While I write romance, and I’m required to give one in my books, maybe you’d be surprised when I tell you that not all books need a happily ever after.

But.

But there needs to be some kind of ending that offers a sense of satisfaction to your reader. Something that offers closure.

We do this for a couple of reasons:

  1. Because readers have spent quite a few hours with you by the time they reached the end of your book.
    Look, reading a book takes a few hours, if not a few days. Maybe a couple of weeks. Anytime a person gives you that time, and pays you for the privilege on top of it, they deserve a little respect, don’t you think? Life is busy. We have jobs, kids, pets, spouses, and other responsibilities. When a reader sits down with your book, that’s an honor. And one you as a writer shouldn’t take lightly.And they lived happily ever after! 2
    Authors do, though.
    We see it in the way they offer books that haven’t been edited, or are formatted incorrectly. We see it in the way they offer stories with flat characters, plot holes, and endings that don’t make sense. And I have to ask, why would a writer disrespect their readers that way? It happens way too often, and readers don’t have time for it. With so much content out there now, and free, too, readers don’t have to waste time with you. Yet writers get offended when a reader points out a book’s flaws. This includes an unsatisfactory ending.
  2. A reader has just spent 10 plus hours going through hell with your characters, and readers want to know that through all that, at least they are on the right track to a better life.
    When readers go through hell and back, it’s nice to know that meant something. Otherwise, what is all the pain for? Your characters can’t go through 250+ pages of fire and brimstone without getting something out of it, right?
    What’s the point of the pain and the suffering without the offer of hope?
    That was something I heard when I listen to a couple people talk about The Walking Dead. I’ve never watched it; zombies aren’t my thing. But the woman said she stopped watching it because there wasn’t any hope, and the despair week after week brought her down.
    Humans need hope.
    Prisoners of war survive for years with the hope that one day they will be rescued. I just finished watching the documentary series about the disappearance of Madeleine McCann. Her parents have to have hope that one day their daughter will be found or they would just shrivel into a ball and die. Is the offer of hope enough for your book? That depends on your plot and the journey your characters have gone through. But your readers need the promise that there is a very good chance your characters will be okay because they learned enough on their journey to make better choices.
  3. Life is hard enough as it is.
    Readers read to escape. That doesn’t mean you have to give them rainbows and sunshine, but our lives don’t end on page 305. Real life consists of good days, bad days, super great days, an horrific days. But we keep on. When a reader reads a book, they expect, I’d venture to say,  a happily ever after, even if there isn’t much happy. In a kidnapping case, maybe the child is never found–but the kidnapper is. The parents will never find closure, but the detective working the case had, technically, done his job. Would you be happy with such a book? Or would you be happier if the child is found as well? In real life, missing children stay missing. Sometimes their abductors are found and punished. A plot like that is realistic. My friend says she writes realistic fiction, so a plot like that would be acceptable to her, more than likely.
    But does it belong in a book? Do the parents deserve closure? What about the detective? He’ll carry that burden for the rest of his life. What feels right for the story? What feels right for the characters? What feels right to the reader? As the author, you are in control. What feels right to you?

And they lived happily ever after! 3

There is a saying out there that a story is never-ending, the author just chooses to stop writing. I suppose this is true, and it amuses me to think about my characters living life without me, maybe breaking up when I fought with my laptop so hard to push them together. Maybe this is why series are so popular. We get attached to characters and want to keep reading. Does that happily engaged couple really get married, or do they break up after all? Does that detective finally find love despite his long hours and alcoholism? Does that one serial killer who got away finally get caught? Or in the case of that missing child, is she finally found and reunited with her parents?

Humans are hardwired to find the happy. There are a lot of trite sayings about happiness. Happiness is a journey, not a destination. Learn to be happy with what you have. Happiness is a state of mind. The list goes on, but with books, I think we can say that yes, happiness is a journey and it starts on page one, but it is also a destination and it’s found on the last page of your book.

And they lived happily ever after! 5

Here’s the thing. If your reader comes away mad at you, not only do you risk losing them as a future reader, you risk losing the next sale. Writers don’t write for money, but authors publish books for the sale. Why would you leave money on the table offering or reader a mediocre ending at best?

Think of any TV show that wasn’t ended properly. Castle, Lost, Seinfeld. Think of how you felt when you invested years of your life to be rewarded with a lukewarm ending. Now think of shows that weren’t ended at all, just cut off because they didn’t bring in the ratings.

You feel cheated.

And then you wonder, as an author, why people would be angry at you if you didn’t deliver a satisfactory ending.

quote-the-first-page-sells-this-book-the-last-page-sells-your-next-book-mickey-spillane-131-21-05

Writers, readers, and TV watchers aren’t different. We want the hope, we want the idea these characters can make something of their lives despite the hell they just went through. Is why Scarlett O’Hara makes such an imposing figure on that hill, her family soil clutched in her fist. She’d lost Rhett. But she wanted him back. She fought for Tara and won.

“Tomorrow is another day,” she said.

Your characters won’t have another day.

Unless you write the sequel.

Scarlett did have a sequel. Alexandra Ripley wrote her one. Scarlett’s happily ever after was hard-won.

But she did it.

How will your characters find theirs?

There are a lot of resources about endings. James Scott Bell just came out with The 50 Last Pages. Check it out here. 

Happy for Now? You Decide:
https://bookriot.com/2016/03/14/should-romance-novels-always-have-happy-endings/

https://writingcooperative.com/hea-vs-hfn-aea4ad42f7c5


Still writing my Wedding Party series! Check back often for an update!

Callie and Mitch blog graphic

all pictures except Mickey Spillane were found on pixabay.com and made with canva.com. Mickey was found in a Google search and taken from https://www.azquotes.com/author/13953-Mickey_Spillane

Moving my books to IngramSpark. So. Much. Fun.

going wide girl on tracks blog post

If you’ve been following my blogs about going wide, I’ve been filling you in on what a pain the butt it’s been to move stuff over.

With my ebooks situated where they need to be (except for Smashwords, and are they worth it? I tried to look for a link to give you guys, but nothing came up since 2016? I don’t now if that speaks to their relevancy or not and it will have keep for another post), I’ll explain just what is going on with Ingram and if they are worth the hassle.

As always, you need to think of your business plan. If you are wanting a store to carry your books, or you want to hold a book signing, you may find some places that will take your books on consignment (meaning you buy your own author copies and give them to the store and you get paid when a book sells). This isn’t such a bad thing. But if you’re wanting to plan a book signing at a Barnes and Noble and they ask you if your book is available in Ingram’s catalog so they can purchase copies at the discount, if your books aren’t in there, you’re going to have to say no, and that looks unprofessional.

Anyway, so I began the process of moving my books over. Read on to find some differences between KDP Print and IngramSpark, and you can decide if it’s worth doing it in both places.


kdp print logo

KDP Print is a dream. I love it. They still aren’t as good as CreateSpace used to be. They held your hand, walked you across the street, opened the door to Starbucks, and bought you a cafe mocha. But KDP Print is pretty good, too. No live people to help you anymore, but if you upload a decent cover file and formatted interior of your book, there’s nothing to worry about. It was the hand-holding CS used to give you that everyone counted on. They fixed things for you when you didn’t even know it! I know they fixed a couple covers for me without telling me and pushed my files through the review process. That was awesome, but also scary as hell because holy crap was it a surprise when “my way” didn’t work anymore.

That was almost three years ago, and if you want to look at my disastrous attempts at making covers way back when, look here for a good laugh. Since then I have found better ways of doing things, but even with all I’ve taught myself, the transition from KDP Print to IngramSpark wasn’t easy.

Big differences between KDP Print and IngramSpark

The Templates are Different

The biggest difference is the cover templates are different. This is only because the paper they use is different, making the spine thinner when IngramSpark prints them. This makes the templates just a little off on the spine.

Can you fit your KDP Print cover over an IngramSpark template? Yes, yes you can. But be prepared for your book from Ingram to not look exactly right. The text for All of Nothing on the back cover is off center a little, and it is for Wherever He Goes too. Not so much that you notice it right away . . . but just enough that it’s probably nothing you’d want to sell, or in large quantities like a book signing.

Here’s All of Nothing. Can you tell which is which? I did fix the spine on the one so it matches the front cover (that was part of my consistency stuff was talking about before).  And the prices on the back covers are updated, too.

 

 

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I make my covers in Canva and I don’t have a good way yet of using a KDP Print cover on an IngramSpark template. There are just enough differences to make your cover out of whack. I have heard of authors doing it without problems, so maybe give it a try if you don’t mind being out 3.00-7.00 dollars for a proof copy.

If you can’t see the difference–IngramSpark’s copy is on the right. The text on the back is to the left a bit, and the pink color is brighter. Besides that, the books were the same as far as I could tell. I’ll go back and fix the text on the back cover . . . some day.

I don’t own Photoshop and I don’t know GIMP well enough to build my covers from scratch using it. Besides, why would I learn when I can make beautiful covers in Canva? I’ll continue to experiment and report back. (It takes a lot of work to be this lazy, yo.)

ingram all of nothing template for blog post

This is what IngramSpark will send you when you download a template for your book.

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This is what KDP Print sends you. Very different.

It takes time and bit of know-how to figure out how to use the PDF that IngramSpark gives you. If you hire a designer and tell them you are publishing to both platforms, they will give you two files. I asked in a Facebook indie book cover group, and it’s a good one to join if you want feedback on a cover or your blurb. There’s also Indie Book Cover Design Group 101 that focuses more on how to make covers rather than just giving you feedback. They are both closed groups, so you’ll have to ask to join, but they don’t seem discriminatory. I mean, the let me in. Just kidding. They are very friendly, and I suggest you join both.

Anyway, I have read where you can cover up the ISBN that Ingram gives you with the template and they will add it for you, wherever you leave room on the back cover. I added mine in GIMP. This is definitely the hardest and most time-consuming part of the process.

The proofing process isn’t the same.

IngramSpark will send you an eproof of the cover that looks exactly like what you sent them. They certainly do not give you the bleed lines that I have come to expect from KDP Print.

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If you scroll down in the PDF, they’ll show you the interior, as well. But this is the proof of the cover they sent me. Kinda looks like what I sent them. So. Thanks?

Here’s KDP Print’s online previewer:

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For someone who has never submitted before, knowing where the bleed lines are would be a big help. I think this is so much better than what IngramSpark gives you.

When you submit your files to Ingram, be very careful. I was used to the way KDP Print does things, and they urge you order a print proof to look over your book in person. With Ingram, my book was already in distribution, and when I ordered a copy of my book, I thought I was getting a proof, but it was really an author copy. This could be a very bad thing for a new author who was counting on being able to look at their book first.

I can take responsibility for not reading clearly (or more like, not understanding what I was reading, wherein, it’s still my fault I wasn’t asking questions) but IngramSpark does not make things very easy, either. After a quick chat with an Ingram rep, it appears there is an option to not put your book into distribution. I suppose this is their way of making the book available to you so you can purchase ARC copies before the book goes live. This is just one area where it pays to read read read. Don’t do this in a hurry, and if you don’t understand something, bring up the chat box ASAP and ask.

Price Changes Take More than 72 Hours (and we all know that KDP’s 72 hours is really like . . . 4).

With IngramSpark, if you change the price of your paperback and you have the price on the back cover, they have to match. If you change your paperback price and then redo your cover to reflect the change, your cover may be unapproved because the prices won’t match. Price changes used to take effect on the first of every month. I recently read an article that said they changed this to weekly. I didn’t know this, and the submission for my cover of Wherever He Goes stalled because the prices didn’t match. They did on my end, but not on theirs. You can get around this by not putting the prices on your book. It’s not really necessary, and it gives you more freedom to change your prices if need be. I changed mine because I wanted to remain consistent and have a plan. I hope to have a big back list, and I needed a system I was going to remember.

KDP Print doesn’t care what’s on your cover. You could have a US price of $199.99 and sell it for $7.99 and no one is going to say anything to you. I know because my prices were all over the place. Ingram taught me professionalism in consistency, so that is one thing I can thank them for.

What else can help?

  • Keep communication consistent. If you have a general question that isn’t answered in their FAQs, the chat box is great. But if they email you, they want you to email them back. I tried to chat regarding my price discrepancy, but the rep told me to answer the email they sent me so information stays with the same person. That’s good to know so you’re not wasting everyone’s time.
  • Take your time and read.
    I have a ton of patience, but I had five books to move over and for some reason, I wanted it done yesterday. Even if my friend would have helped me with the covers (she ended up having a family emergency), what I didn’t know would have given me (and her) problems, anyway. Though not having proofs beforehand would have sat easier with me, since she knows what she’s doing. I know I could have slowed down. I would have known better about the distribution process had I asked questions and read that part better. I had kind of a “f#ck it” attitude with them that I’m surprised I had. I’d heard so much about how working with them was difficult, I got myself all worked up and caused problems for myself I might not have had otherwise.
  • You might get color warnings.
    IngramSpark likes CMYK. GIMP likes RGB. And that’s fine. Photoshop uses CMYK. I received color warnings and was told that because my covers were in RGB they may not print correctly. With the five author copies that came from IngramSpark, none of the colors came out weird. Clicking the “I know my cover could print like crap” box didn’t hurt the quality of my books. But the warning is big and bright and red, and it scared me. Just remember that Print on Demand isn’t the best in quality with either IngramSpark or KDP Print, and printing errors can occur no matter which service you use.

 

I was lucky and did all this in the month of March when they were running a free promo for NaNo participants. I was able to upload all my files for free.  If you are going to (re)submit files, I would look for some kind of code otherwise fixing mistakes you didn’t know you were making will be costly. Look for promo codes to bypass the fees, or join the Independent Book Publishers Association. It states clearly that free title set up and revisions through IngramSpark are part of their benefit package. They offer a lot of other things too that are worth taking a look at. I’ve also heard that free title set up and revisions are free through The Alliance of Independent Authors, but their benefits package is not so clear, so you may want to email them and ask first.

I’ll keep offering all my books through Ingram. I want to perfect my cover process–the easier, the better. If you’re wondering why I never mentioned the interior of my books, I format using Vellum. Out of everything I do for my books, at least I know the formatting will come out looking good.

If you don’t think you’ll ever ask to have a local bookstore carry your book, or if you think you’ll never do a book signing, I can’t say for sure if Ingram is a benefit. I like to try things. Partly because I’m curious, partly because I’m stubborn, and partly because I like to pass information along.

But one thing is for sure–no matter who prints your book, it’s a thrill to hold it, isn’t it?


Still working on my Wedding Party Series!

Callie and Mitch blog graphic

Publishing platforms interview #2, featuring Vania Margene Rheault | On Writing Dragons

Happy Monday!
Because of a busy Easter weekend, I’m reblogging an interview I did for my friend Dave! He’s exploring self-publishing and has an interesting series that I’m a part of. Visit his website to read more, and I hope you enjoy my interview.

I hope you all had a wonderful holiday weekend! Spring is finally coming. If you’re not suffering from allergies, I hope you can enjoy it!

Thanks for stopping by!

 

 

For this installment of interviews on publishing, I’ve reached out to Vania Margene Rheault. I connected with Vania Margene Rheault through Twitter, originally, and find myself enjoying her Faceboo…

Source: Publishing platforms interview #2, featuring Vania Margene Rheault | On Writing Dragons