Category Archives: indie-publishing

20booksto50k: Then vs. Now

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Black and white “20BooksTo50K” logo with a small sailboat icon and the tagline “A rising tide lifts all boats,” followed by the title “20booksto50k: Then vs. Now.”
Logo taken from https://indieauthormagazine.com/

Back in 2015, Michael Anderle had an epiphany. He did the math and came up with the idea that if an author had a backlist of twenty books, they could make a living wage–$50,000 dollars a year. If memory serves, he was sitting on a beach somewhere.

It seems simple enough. Write twenty books that each make $208.00 dollars a month.

That revelation turned into a phenomenon, and plenty of authors rose to the challenge. And not only rose to the challenge, but smashed that ball right out of the park.

In 2015, I wasn’t published yet. I was active on Twitter while I was writing a high fantasy series that I’d end up not publishing, but if you were in the #writingcommunity, you knew about the Facebook group and were likely a member. It turned into a hub of hope. You learned how to make covers-to-market, write-to-market, to write a series and give the first book away to earn royalties through read-through. But it was more than just advice. Authors were actually doing those things and showing snapshots of their sales dashboard proving that those tactics made money.

We drank the Kool-Aid because it made us feel good. I guess it was more like spiked punch at that point, which makes sense because when I get tipsy, I want to do ALL THE THINGS. And more than that. I think ALL THE THINGS are possible. Anyway, yeah, that group gave us a buzz that was hard to push back. So we wrote our novels and packaged them with good covers and wrote long series that had open plot arcs so a reader had to read all the books to know how the story ends. We were in it together.

A rising tide lifts all boats.

Unless your boat has a hole in it.

Over the past year or so, I’ve talked a lot about letting the dream go. Wicked Games will be out May 15th, and it will be the 19th book I’ve published since starting my pen name and changing to first person present POV romance. I wrote and stockpiled books during the pandemic and published my first books in 2022 (the duet I recently re-covered and re-edited).

I don’t make $44,928 a year off the books I have out now (that total is adjusted to the 18 books I have published, not 20). There are days I’m lucky if I make pennies from all my books combined.

Last week I had to turn off my Amazon ads. All of them. And it made me sick inside because ads are the only exposure my books have. I don’t like posting on social media and don’t do it nearly as often as I should, and my newsletter/blog brings in not very much interest. But my ads were getting a lot of clicks and no sales to show for it. I even checked my rank for the books I was advertising and their ranks were actually falling, not going up. So people were clicking but not borrowing in KU. With that proof, I had to turn them off.

There are a lot of reasons why books don’t sell, and I don’t mean mine specifically. Probably the biggest culprit is saturation. Back in March, an article in Publisher’s Weekly said that in 2025, four million books were published between people self-publishing and authors who had trad deals. Four million books in one year alone. And those four million books don’t make the books published in 2024, 2023, 2022, etc, disappear. All those books just stack on top of each other into a seemingly endless abyss of novels that give readers so much to choose from they may not be choosing anything at all (doomscrolling, anyone?).

One thing the 20booksto50k group did was turn the indie mindset from writing books as a hobby into writing books as a business. We started thinking about covers and blurbs and marketing strategies and what readers wanted, and today, it’s easier than ever to produce a book written-to-market that looks professional. Unfortunately, publishing a professional book is only the start, when before it’s what got you halfway there.

The other day, a friend of mine said something that stuck with me. Publishing is no longer a distribution channel or a discovery tool. All publishing is now is uploading a file. That really resonated with me because ten years ago, there was organic discovery. Simply being part of the KU ecosystem ensured visibility, borrows, and royalties. I think that’s why when Draft2Digital put their $12.00 a year maintenance fee in place there was such an uproar and why I’m seeing such a disdain toward Kobo lately. Authors want help selling their books and believe the distribution service of their choice should be the ones helping them. Nobody likes paying for nothing, and when you’re not selling books, that’s what you get. Dead weight, indeed.

Do any of the philosophies of the 20booksto50k group still hold true? I mean, a book with a good cover and a good blurb will always sell better than a book with a DIY cover and a blurb so vague a reader can’t tell what the book is even about. But some of their biggest fundamentals like rapid releasing and having a large backlist don’t seem to move the needle much, if at all, anymore.

Because of some personal reasons, I left that group a couple of years ago and haven’t looked back. When I was a member, yes, making money was a goal, but so was building a readership of fans and giving them a good product on which to spend their time and money. From what people have been saying now, the group is focused more on quantity than quality and adopting AI as a way to make that happen. The group also has a new vibe now that it’s called Author Nation, run by Joe Solaris instead of Michael Anderle and Craig Martelle, and I’m a little disappointed I never made it Las Vegas for their yearly convention when the group was still under their leadership. I missed their golden era, when everyone was helping each other and you could ride the high of a good conference with good speakers for months.

These days I don’t know what any group could really offer an author to help them get ahead, besides just “emotional support.” All the information is out there and you can follow it to a T and still end up with zeros on your dashboard.

Why am I talking about this now? I guess because I’m closing in on the twenty books part of the idea, and I’m not even close to making the 50k part. It’s an idea that was perpetuated a long time ago, and it was perpetuated because some authors managed to do it. And that too, is like driving wood splinters under your fingernails. You can have perfectly fine books. Cover, title, blurb, tropes, and have it professionally edited, and no one will buy it or borrow it in KU. You start to wonder if there is something wrong with you, especially when other authors around you are able to do it, and with fewer books than you.

While I was scrolling Threads the other day, there was an author who was saying a first book in her series wasn’t doing well, and she was wondering if she should even bother publishing book two. I looked up her profile, and in one post she said when her book was on preorder she had over 100. To me that sounded pretty good, so on Publisher Rocket, I looked up how well she was doing. Her books were earning her thousands a month. She was literally living the 50k part of that dream, and I was so angry I almost started crying. To have what so many of us wanted, and she was complaining about it. I’m happy for her, but it’s really difficult to be happy for someone who doesn’t seem to be grateful for their own success.

I don’t know when I’m going to publish next. I told myself that I would start Frozen Assets at the beginning of May, and it’s the beginning of May. I’ve been enjoying the time off, getting things done around my apartment, going for walks, and watching TV in the evenings guilt-free. I like not feeling pressured to get words down. I like not having a publishing plan.

I learned some valuable lessons while I was part of the 20booksto50k group, but they instilled a dream that many of us will never reach and a mindset that’s hard to turn off. The publishing landscape is too different from what it was ten years ago and we need to make adjustments in our own businesses and hobbies to protect our mental health.

I’ll keep writing because I love it, but publishing is something else and I’ll see how that feels next year. Wicked Games comes out on the 15th of this month and it will be my only book this year. The few readers I have already know this, and they also know I’ll be working on my hockey duet for the foreseeable future. With the changes at my work, I don’t know how fast I can write a book now, and that really isn’t the point anymore anyway. I’ve been looking forward to my hockey duet for the past year, and I’m excited to write them. But publishing might mean something else. I’m not sure yet.

20booksto50k wasn’t a crazy idea. It was achievable to some. But now it feels like an outdated map that leads to riches that have already been found. Like Craig Martelle and Michael Anderle, it’s time to go out on my own. Who knows what’s out there.

Next week I’ll write up an author update, and then on May 18th, I have another installment of my editor series, so bookmark this site or subscribe! I’d love to see you again!

As always, thanks for your time, and I hope you have a great week!

Editor Q & A: Lennon K Riley

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Graphic for Lennon K. Riley’s Fiction Editing Series, featuring illustrated marked-up manuscript pages and a pink pen, with text describing a series that helps writers understand editing and find the right editor for their manuscripts.

Introduce yourself! How did you get into editing and what are your qualifications? What genres do you enjoy editing most?
Hi! I’m Lennon. I’ve been editing for 10 years, covering a variety of genres and author working styles. I began professional developmental editing during a workshop for the literary organization in Portland called Literary Arts. Before that, I copyedited for online magazines. I enjoy editing fantasy, romance, and mystery most – in YA and adult.

What is the biggest mistake you see indie writers making right now? (For example, info dumps at the beginning of their book, not enough conflict, too much tell vs. show, etc.)
Lately, I’ve seen structural issues, such as a whole book basically being Act I, either delaying the adventure (Act II) and resolution (Act III) too long or forgetting them completely. I’ve also seen a lot of dialogue that could use improvement. Dialogue that doesn’t sound realistic or consistent with the character.

How do you keep the author’s voice intact while also guiding them with suggestions on how to make their book the best it can be?
When I make a recommendation, I always include “I recommend…” and an explanation for my recommendation. For example, it could be I recommended a change because something with a character was inconsistent, something came off to the reader in a way that the author didn’t intend and I want the author’s intentions to come through on the page, or something was unclear and difficult to follow and I want to help the author clear it up. I ensure the author knows this is a partnership and I only want to help make their work better. I am their biggest fan and none of my edits come from a place of “I think this is bad.” All my edits come from a place of “I love this and I know we can make it the best it can be.”

Is there ever a time when a book requires too much work? What do you tell a writer whose manuscript isn’t ready for a professional edit? What resources do you refer them to?
I just had an author hire me for scene and line edits, but they really needed a developmental edit. I did complete the job for the manuscript, and I included some dev editing suggestions to help them get started on their own – at no extra charge. I also gave them resources on outlining, pacing, character development, how to raise stakes, etc. to help them work on their self-developmental editing.

What advice can you offer an author who can’t afford a professional edit? Are there things they can do to sharpen their own self-editing skills?
Pinterest is a great place to go for free editing resources. Writing blogs have a lot of great information to help authors self-edit, and Pinterest is a centralized location for all of the blog posts out there to be found in one place.

I also offer affordable editing services and payment plans, for those who can’t afford to pay a full sum when they hire me. I recommend getting an editor for at least one round of edits, as there are things that a second pair of eyes will see that no author will be able to. I’m a self-published author and a professional editor, and even I hire an editor for my completed manuscripts. There are just some things I know I won’t see because I am too close to it.

Have you noticed AI writing tools affecting the manuscripts you edit? What are your thoughts on authors using them in the writing process?
I don’t take on any clients who have used AI in their work.

As an editor, it’s important you’re honest and give critical and actionable feedback. How do you offer this feedback so a writer doesn’t take it personally?
I never say “I don’t like this” or “This doesn’t work” or leave any comments that don’t have an explanation and a recommendation. My feedback is always kind, justified, and labeled as a Recommendation. All my edits are simply suggestions. The author has the right to ignore my edits if they disagree, and I don’t take that personally either.

Are there any other tips or thoughts you would like to add about editing or publishing?
Publishing is a rough world right now. If you’re struggling, just know that it isn’t you. If you’ve gotten feedback from professional editors, writing groups, and others in the industry that your story and your writing are good, listen to those voices. It’s really difficult to get published these days as a debut or indie author looking to break into traditional publishing. Things have changed a lot in the last six years. It’s the industry, it’s not you.

And lastly, where can readers find you online?
Readers can go to my website at lennonkriley.com for information on my books, other writings, and my blog giving writing advice and reading recommendations to visitors. They can also find me on Instagram, Threads, and YouTube at @lennonkriley.

Editor Q & A: Sara from Write Way Edits

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Promotional graphic for a fiction editing Q&A series featuring Sara from Write Way Edits. Pink headline text reads “Editor Q & A: Sara from Write Way Edits,” with an illustration of edited manuscript pages and a pen representing the editing process.

Introduce yourself! How did you get into editing and what are your qualifications? What genres do you enjoy editing most?
Hi! I’m Sara, fiction editor and owner of Write Way Edits. I work with authors at different stages of the editing process—from big-picture developmental feedback through to copyediting and proofreading. I love working with fantasy, romance, soft sci-fi, historical fiction, and women’s fiction—and all the subgenres and spice levels. I’ve also worked with authors writing thrillers and memoirs.
I’ve always loved stories and language and dreamed of working for one of the Big Five publishers. In college, I interned with a professor and helped research and edit a political process textbook. After graduation though, life took me in a different direction and I ended up managing a classic car restoration shop.
Editing still found its way into my life. I volunteered with nonprofits and edited business materials, but eventually felt the pull to officially work with words. In 2019, I applied for UC Berkeley’s Professional Sequence in Editing instead of pursuing a master’s program, and I officially launched Write Way Edits in 2024.
I’m committed to continuing my professional development because editing—like writing—is a craft you keep refining over time. I’ve completed multiple courses through organizations like the Editorial Freelancers Association (EFA) and Club Ed, and I aim to complete one to two professional courses every year.

What is the biggest mistake you see indie writers making right now? (For example, info dumps at the beginning of their book, not enough conflict, too much tell vs. show, etc.)
Honestly, editing and writing are pretty subjective. What one reader loves another reader hates. What one writer excels at another writer struggles with. What one editor prefers another editor avoids.
That said, a common developmental issue I encounter often is a weak opening.
Whether you’re querying or self-publishing, the opening pages are your chance to hook the reader and give them a reason to keep reading. If those early chapters are overloaded with background information or focus more on setting the world than introducing the main character, you risk losing your reader before the story really begins.
Another common issue is when the story problem isn’t introduced early enough. The reader doesn’t need to understand everything right away, but they do need a sense that something is happening and that it matters to the main character.
A strong opening usually gives the reader three things fairly quickly: a character to connect with, a sense of the situation they’re in, and the hint of a problem or tension that will drive the story forward.

How do you keep the author’s voice intact while also guiding them with suggestions on how to make their book the best it can be?
One of the most important rules an editor should be following is to never change an author’s voice.
Author A, Author B, and Author C could all write the same story—a gallant knight on a quest to save the beautiful princess from her evil stepmother—and each version would feel completely different. Our life experiences, education, and writing styles shape how we tell stories: the words we choose, the punctuation we favor, how emotions appear on the page, and where we lean more toward showing or telling.
An editor’s job isn’t to rewrite a story but to strengthen it. Before I make any suggestions, I take a step back to understand my motivation for that particular change. Is it simply my personal preference? Is it rooted in my experience and training, industry standards, or reader clarity? Oftentimes what a reader labels as an error is actually a stylistic choice. A good editor recognizes that and makes sure those choices are intentional and consistent throughout the manuscript.
I also try to explain the reasoning behind my suggestions. When authors understand why and how something might be improved, they can better decide whether that change fits with their vision for the story.
At the end of the day, it’s always the author’s book and the author’s decision.

Is there ever a time when a book requires too much work? What do you tell a writer whose manuscript isn’t ready for a professional edit? What resources do you refer them to?
One of the first things I ask authors is what stage their manuscript is in and whether anyone else has had eyes on it yet—alpha readers, beta readers, critique partners, or another editor.
If a first-time author comes to me requesting a developmental edit on a first draft, I’ll usually recommend they go through a few rounds of self-editing first then get feedback from a few beta readers. That outside perspective can help identify bigger story issues before a professional editor comes in. Sometimes I’ll also read a sample and suggest a few areas the author can focus on in their self-edits.
I’m a big believer in focusing each revision pass on a specific element of the story. For example, one pass might focus on structure and plot. Another might focus on the characters, ensuring their choices make sense and their motivations are clear. A later pass might look at pacing or tension. Breaking revision into smaller goals can make the process much more manageable.
I also try to point authors toward helpful resources whenever I can. Over time I’ve built a collection of articles, craft books, and guides from other editors, writers, and organizations that I’m happy to share.

What advice can you offer an author who can’t afford a professional edit? Are there things they can do to sharpen their own self-editing skills?
Self-editing is super important, even when you’re planning to hire a professional editor.
I’m sure everyone is sick of hearing this, but practice really does make perfect. The more you write, the more you learn—not only about writing but about your own habits, strengths, and patterns as a writer.
Another helpful strategy is stepping away from your manuscript for a period of time before revising. Distance helps you come back to the story with fresher eyes and notice things you might have missed before.
Reading your work aloud is also effective. Whether you read it yourself or use tools like Word’s Read Aloud feature, hearing the text makes it much easier to catch awkward phrasing, pacing issues, and repetitive language.
These are some great craft books that focus specifically on revision: Self-Editing for Fiction Writers by Renni Browne and David King; Intuitive Editing by Tiffany Yates Martin; 5 Editors Tackle the 12 Fatal Flaws of Fiction Writing by C. S. Lakin, Linda S. Clare, Christy Distler, Robin Patchen, and Rachel Starr Thomson.

Have you noticed AI writing tools affecting the manuscripts you edit? What are your thoughts on authors using them in the writing process?
I don’t think generative AI has any place in creative spaces, so the authors I interact and work with are also anti-generative AI. I include a section in my contract that states I reserve the right to refuse to work on a manuscript written with the help of a generative AI tool, and I will never use generative AI in my editing process.
But just because I want nothing to do with generative AI doesn’t mean that there aren’t authors using these tools to aid them in their writing. Some use them for brainstorming ideas or organizing their thoughts. I have mixed feelings about this, honestly. On the one hand, I understand these authors’ arguments for needing something to help them organize the creative jumble in their brains. On the other, scientific studies are proving that a reliance on generative AI tools like ChatGPT is leading to intellectual laziness and a decline in reading comprehension, literacy, and logic skills.
I’ve also seen some authors use ChatGPT in place of beta readers or editors. The issue with this is that generative AI has no capacity to actually understand human emotions. It bases “revisions” on other authors’ works—aka, theft—and doesn’t have the ability to make editorial decisions based on stylistic choice vs grammar “rule.” As much as people tout that ChatGPT can “learn your voice / style,” it always reverts back to generic styles and specific patterns of language. It also hallucinates “facts” and sources. (And it’s killing our environment and targeting marginalized communities, but that’s a rant for another time.)
Now assistive AI, on the other hand, is a great asset. (Think spellcheck, basic Grammarly, and Speechify and other accessibility tools.) And if a generative AI tool enters the landscape that sources its information ethically and doesn’t contribute to the doom of our planet, I’ll give it a try and see if it’s up to the task of actually helping writers. Until then, I’ll stick to human writers, artists, and editors.

As an editor, it’s important you’re honest and give critical and actionable feedback. How do you offer this feedback so a writer doesn’t take it personally?
When I was in college, I briefly considered becoming a teacher—until I realized my tendency to say the word “fuck” in every other sentence would probably slow down my career advancement.
Even though I didn’t go into teaching, that instinct to explain and guide people stuck with me. I’m also a mother, which involves a lot of teaching (and learning) every single day.
Those experiences shape the way I approach editing. Whenever possible, I ask authors how much explanation they’d like during the edit, whether they prefer deeper comments and guidance or a lighter touch. Editing isn’t about tearing a manuscript apart or telling an author how to write their story better; it’s about working with an author toward the same goal: making the story stronger.
My feedback is always specific and actionable. I don’t just say “fix this” or “this is wrong.” That’s not helpful for anyone. Instead, I explain what the issue is (or might be) and suggest ways it could be improved or strengthened. When it’s helpful, I’ll even include an example revision to demonstrate what I mean—though the author is always free to ignore it or take the idea in a completely different direction.
I also make a point to highlight what’s already working well. Every story has strengths, and it’s important for authors to know what readers are likely to connect with just as much as where the manuscript could improve.

Are there any other tips or thoughts you would like to add about editing or publishing?
Editing is part of the creative process, not a sign that you’re doing something wrong.
Even NYT bestsellers go through multiple rounds of editing before publication.
The most important thing is to stay curious about the writing and editing process and remember that every draft teaches you something new about the story you’re telling and the craft of writing itself.

And lastly, where can readers find you online?
You can find me at:
Website: www.writewayedits.com
Instagram / Threads / Pinterest: @writewayedits
I’m also revamping my blog, Coffee-Stained Pages (https://writewayedits.com/blog/) and sharing thoughts and resources via my newsletter, The Editor’s Brew (https://writewayedits.kit.com/posts)

Book Review: The Truth About Book Reviews by Joe Walters

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the truth about book reviews book cover on tablet. background is purple and gold. white letters. additional text on graphic says book review! plus giveaway.

When Joe Walters, editor-in-chief of Independent Book Review, told me he bumped into one of my blog posts scrolling the WordPress reader and asked if I would be willing to review his book, I said sure. Why not? If you know me, you probably know if you ask me to do something, I’ll do it. Whether that’s a flaw or an attribute, who knows, but I downloaded his book that was free when he contacted me, and during slow times at my work (not many which is why it took me so long–he emailed me back in September!) I read it. Even though it took me a while, I wanted to finish since I said I would, and besides, I wrote about reviews not long ago and thought maybe there would be some advice I could follow in my own book business.

Did Joe’s book deliver? Yes.

Is getting reviews a lot of work? Yes.

Did he offer to do that work for you? Unfortunately, that answer is no, though writing the book in the first place is a big help all on its own.

There are lots of different kinds of reviews, and I think the kind indies think about the most are from readers who put their reviews on platforms like Amazon and Goodreads. You can’t do much about those–all you can do is sell a lot of books and hope readers review when they’re done reading, or pay for a review service like Booksprout and hope the readers who pick up your book follow through. Joe focused a lot on editorial and trade and media reviews and gave you several examples of what to say when you reach out to them.

That was probably one of the best parts of the book. Unless you’re having Al write your requests for you–and I would advise against that being all the AI spam that authors have been getting lately–it’s difficult to figure out what to say that doesn’t sound smarmy, like you’re begging for a favor, or flat because you’re scared to reach out. He gives you plenty of examples of what to say, taking the guesswork out of it.

Not only does he tell you what to say, he tells you how to find people who review in the first place, which is a godsend if you have no idea where to start looking.

But, I’m not going to lie, and he doesn’t either. Finding people to read and review your book is a lot of work. You have to make a list of the reviewers who read your genre, write the email (follow their submission guidelines!), and wait. Do that over and over again, and be prepared to follow up if they don’t answer you. He even says in his book that the majority of his reviews come from the followup email, and that’s how it was with me too. I forgot I said I was going to read his book and he nudged me a couple months later. I emailed back and apologized, showed him a picture of his book on my Kindle Fire as proof of life and intention, and even left his email in my inbox to remind myself that I said I would review. (Even that has been a while, so he’ll probably be shocked I followed through.)

Another thing I liked about reading his book is that he speaks indie, and that helps a lot. He knows what Bookfunnel is, knows about sites like Booksprout, and understands Kindle Unlimited limitations if your book is enrolled. He has a sense of humor that keeps the material from becoming too dry, and I appreciated that very much. He also has a thing for ghosts, and though he says dead people can’t review your book, the next time you go to Barnes and Noble, grab a ouija board out of their games section. Every little bit helps!

One last thing that I really liked was not only does he tell you where and how to get reviews, he includes a short section on what to do with them once you have them. He explains how to access your book’s editorial reviews section on Author Central, how to use Canva to create A+ content for your book’s Amazon product page, and how to make graphics to feature reviews on social media and in your newsletter.

Overall, if you’re at a loss as to where to look for reviews and how to go about getting them, this book is very useful, but also keep in mind that there is a lot of content out there and chances are good you won’t be the only one asking. Tenacity and patience are key, like a lot of areas of indie publishing.

With my release of Wicked Games coming up soon, I’m going to try a different review service and also, I take back what I said about Booksprout. I wasn’t going to use them anymore, but I felt bad not giving the readers I have there a warning that I was leaving. I do have a few people who enjoy my books and leave real reviews, not just plot summaries or generic AI commentary, and I would hate to disappear without telling them how to find me in the future. So, in the “Notes to the Reader” section, I’m going to tell them this will be the last book I put up and if they want access to other ARCs, to follow my social media or blog. With Loss and Damages, I just got so disheartened, and it doesn’t seem like something I need to keep paying for.

Anyway, I’ll keep Joe’s book as reference if one day I decide I want to chase reviews written by other people than just readers, like Joe and his review team over at the Independent Book Review. If you want to read Joe’s book, The Truth About Book Reviews: An Insider’s Guide to Getting and Using Reviews to Grow Your Readership, you can find it on Amazon. It’s available on Kindle, in Kindle Unlimited, and Paperback. https://www.amazon.com/dp/B0F7C3WFM5

I also purchased a paperback copy as a giveaway to go along with this blog post–and in true Amazon fashion, it came a little banged up. I know giveaways aren’t popular anymore, but if you’re in the United States, comment below and I will draw a name next week.

picture of the truth about book reviews book lying on the amazon bubble mailer. black background.
I love my nonfiction resources in hardcopy.

If you want to follow Joe online, you can look for him his website here: https://independentbookreview.com/ and sign up for his newsletter here: https://subscribepage.io/45z9I4

I hope you all had a great weekend, and I will talk to you next week!

Thanks for reading and entering! 📚 🍀

My Complicated Relationship with Social Media

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laptop on blue background with red and white heart emojis above it. text on laptop screen says: My complicated relationship with social media

I don’t hate social media. In fact, I enjoy it a lot. I like to scroll Threads for current events and book, or writing community, news. Although, I limit how many platforms I’m willing to spend my time on, and I don’t always jump on the new thing. For example, I claimed my username on BlueSky but I don’t scroll or post there. I don’t have it on my phone. I haven’t done anything with UpScrolled. Or Mastodon. Or Tumblr (honestly, I don’t even know what Tumblr is), and most everything else that’s out there. Reddit. I have an account there (I give my reader magnet away on a free book subreddit) but I don’t have the app on my phone and don’t regularly spend time reading and/or posting there.

I update my personal Facebook profile maybe twice a month, if that, and that could be just me sharing a post or joke I liked. Half my “friends” aren’t really friends anyway, and I should just clear them out. They don’t care what I’m doing. My Facebook author page fares a bit better, but not by much. I try to keep it updated so that if a reader lands there, they can see that I do post and I do have books coming out. A dead Facebook author page could say more than “This author hates social media” so if I’m going to keep it up, I know I should keep it up to date.

I also post sporadically on Instagram, and I’m trying to do more there because it seems like the most friendly in regard to posting book content. I boost posts every now and then and for the first time in many years I have over 500 followers. That was a big accomplishment for me, especially since after leaving Twitter, a huge following seems like a thing of the past. When I left Twitter, I walked away from 13.5k followers (and 2k accounts that had mine blocked LOL). Just because of how little time I put into social media these days, that was probably my “peak,” and because having that many followers didn’t sell books, I didn’t mind leaving that account behind.

I thought I was doing pretty good on Instagram, but then they sent me my January insights, and I regret to say that I posted only four times in the whole month. I can probably do better.

screenshots of instagram insights. on the left, grey calendar with four purple squares. text reads: in january, you shared 4 posts. keep it up. consistently creating reels, posts or both is the best way to help your content get seen more regularly. On the right is a line graph. pink line gradually goes up. text says: your view have room to grow. you've shared fewer reels and posts lately. if you're looking to grow, sharing new content each week is the best place to start.
Thanks for the pep talk, IG!

So, I can say that I do like social media. I scroll Threads a lot and I added Substack to my phone, even though I don’t plan to blog or post there. It’s a place where I can get book news without the state of the United States thrown in and I like reading longer-form posts because lately that’s where the real news is.

What I have a problem with is engagement. Not getting it, because for as little as I post, I do get some. Responding to it. If someone tags me on Threads or Instagram or maybe replies to a post on my Facebook author page, I’ll see it, because my phone is attached to my body like almost everyone else’s, but I don’t respond right away. I catalog the tag or response, remember it, and don’t acknowledge for days or even weeks after. That . . . isn’t good. Not that everyone expects to have an instant answer–some of us watch TV without our phones or have jobs where we can’t be online–but it doesn’t look charming or mysterious (even though I’d like to think so). It looks rude. It looks rude not to return someone else’s energy. It’s rude not to acknowledge that they were thinking about me and gave me their time.

That’s the struggle I have, and I’ve been this way for as long as I’ve been active on social media in the book community. On Twitter, I’d answer all my notifications once a week, and when people saw that I was online, they answered my responses and I was stuck for hours. And I don’t want to say “stuck” like it’s a bad thing. I had lots of friends that I truly enjoyed talking to, but writing, even as far back as 2015 when I was writing my fantasy books that I would never publish, always came first. That doesn’t happen anymore. Nowadays I trade actual emails or DMs with a friend or two, sometimes what will be all-day chat if I have the time between errands and chores. I don’t get as many notifications on Threads as I used to on Twitter, mostly because I don’t post on Threads very often and the writing community there isn’t the same as what Twitter used to be.

There’s something strange, I think, to be told that someone is reading one of my books, stranger still for someone to tag me in a post and say they enjoyed it. Not odd in the fact that happens, but odd in the way I perceive it, and I wonder if this comes from not having confidence in my books. I’m proud of them, and I know I wrote them as well as I could for that time of my life. Someone on Instagram just tagged me in a post that said she was re-reading an old third person book of mine. A re-read implies she liked it enough to read it again, and of course I don’t want to say anything bad about that book because that would insult her taste. I’ve re-edited it a couple of times since I published it, but I feel like the plot is flimsy and a reader has to suspend their belief quite a bit–especially since what’s been happening recently with police activity and social media. It was just one of those books that I didn’t think through because I was so damned happy writing it. I replied back thanking her, because there wasn’t anything else I could do, and I am thankful and humbled she read anything I wrote, took time to make a graphic and add my name and book title to it, and tag me when she posted it.

I don’t mind putting myself out there–I do it here every Monday on this blog. Sometimes I get comments, and I take just as long to reply. Sometimes I see my blog posts out in the wild, like once I saw someone post my Canva tutorial in a Facebook group I’m in. That was surreal because I responded as well, just a watered-down version of the instructions she was asking for (most groups think it’s bad manners to self-rec). I can see in my referrers where some of my traffic comes from, and I tracked down a couple of people who shared my posts on Threads. I didn’t respond to those because I feel like that’s intruding on reader territory and I never want people to be afraid to talk about me or disagree with me. I’m a big girl and like discussion. I’m always open to learning and hearing other people’s opinions. I also have kind of a snarky sense of humor and not everyone can tell when I’m trying to be funny, so they don’t always take my blog posts in the spirit in which they’re meant. I could defend myself when that happens, but there’s really no point to that.

You would think then, that if I have such a terrible time responding to people, that I would just not post anymore, but I have to get over the uncomfortable feelings I get when people reach out. I don’t know why I wait to respond, especially since it wouldn’t take more than a minute when I see the notification on my phone. I don’t want people to be hurt or think they did the wrong thing. Also, sharing their content gives me content and my four times a month posting schedule on Instagram proves I could use more of it.

I think, overall, at the risk of sounding like Al, that I work quietly, and besides writing about my updates here, I don’t talk a lot about my process or how much I get done. I don’t post word counts or any kind of progress like that–not where fiction readers can see it. The posts that are about my books require a different kind of creative brain and when I open up Canva, I usually have no idea what to make. I have several books to choose from, but I just never know what kind of post to create. A snippet post? A one-liner? Then what background to choose? A character sketch? A video? A carousel? I mean, all of them at some point, obviously, but I get sucked into the technicalities and just go back to what I really want to do: write.

So, yeah, I have a complicated relationship with social media. I’ve made a lot of resolutions in the past, but I can never stick with anything. I don’t depend on social media for sales, which is a good thing, I think, since it cuts out the desperate urgency of having to post, but I admit that it could help me too, if I could commit.

I need to try harder to have better response times on social media and reach out to people who reach out to me first. I like social media, but that doesn’t mean I want to participate.

And lurking is okay, but I can’t be so content in the shadows that I can’t step into the light.

Because, after all, that’s what social media is for.

My readers and characters will thank me.

A Culture of Distraction

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a woman washing dishes while watching something on a tablet text says a culture of distraction on green box

I used to watch Sullivan’s Crossing. I say “used to” because I kind of bailed on the show like I do most shows I watch. I get bored or I’d rather work on my books. I might go back to Sullivan’s Crossing at some point, if there’s nothing else to watch, but I mostly stopped because I hated the way Maggie and Sydney treated the men who liked them, or, in romance-novel speak, their love interests. I know the show writers just wanted to devise drama for the plot, but even knowing that didn’t stop me curling my lip whenever one of their scenes came on.

I went into that because everything in the universe is connected, and I started getting emails from Reddit about people talking about that show. I engaged a little bit, enough to know that I’m not alone in my dislike and my reasons why. But there was also one exchange that I’d like to show you here:

r/SullivansCrossing icon Go to SullivansCrossing r/SullivansCrossing • 11d ago Squishy1011 Does anyone else wonder why they are still watching and press next episode anyway? This show has some of the laziest writing, ever! One of my pet peeves is how often the characters say ‘besides’ - no one actually says it in real life. It’s like neighbours reproduced by an amdram group! All of the actors are beautiful but the make up is all the wrong shade for all of them! Then I find myself singing ‘time and time and time again!’ As the next episode blares out. I am also acutely aware I’ll be so sad when it’s finished. I’ve never had such conflicting feelings for a show before! ndftba It's really comfy to watch, like you don't have to focus so much, or make up theories. It's just relaxed drama. pearly1979 i like shows sometimes that are mind of mindless. The scenery is gorgeous and there is serious eye candy as well. I do a lot of crafting and knitting hats, so its a show i can watch while doing that and not be bummed if I miss something lol.

My mind went in a couple of different ways when I read that. The first was, why are you watching something you really don’t want to watch, and second, as a romance author, I felt bad for Robyn Carr (who wrote the books Sullivan’s Crossing is based on) and the producers of this show. No one wants to be told that their content is “kind of mindless” or is made up of lazy writing.

We’re living in an age where our attention is constantly split between two or even more things. TV shows turn into background noise while we do chores or cook, we scroll on our phones when we shouldn’t like at a movie theater and behind the wheel, or we have a conversation with someone on speakerphone or FaceTime while we shop. It’s almost like if you do one thing at a time you’re failing at life.

I think what bothers me the most when it comes to talking about distraction and split attention is the lack of respect that goes along with it. What do I mean by that? I’ll tell you a little story.

Two years ago I hired my last beta reader. I didn’t pay her very much, but I was supposed to be helping her set up a beta reading service, so it was a win-win situation for both of us. I paid her and emailed her my manuscripts. She was an avid reader and I had known her for a long time, so while I felt a bit apprehensive because we’d had some conflicts in the past, I pushed them aside. She did read, but occasionally I’d get messages like, “At the auto shop waiting with my husband and reading your book,” or “On a road trip with the family, reading your book,” and I started to wonder just how much attention was she giving my story. It turns out she missed an important callback that resulted in some skewed feedback. Meaning, she forgot what a character said, or possibly missed it completely, which made what another character said later in the book not make sense to her. I didn’t need a math degree to put two and two together. She was reading while she was distracted.

Needless to say, I was pretty disappointed. Since then I haven’t bothered to find other beta readers or give my manuscripts to anyone else. I realized that no feedback is better than bad feedback and we can’t always guarantee that our money is going to pay for quality.

When you’re a new writer, accurate feedback is really important. You’re still learning and leveling up your craft depends on useful, thoughtful, and relevant critique. What is a new writer going to do if they can’t find someone who’s willing to actually sit down in a quiet space and give their words the attention they deserve? And why offer to beta read or help someone if you’re not going to do the work that’s required and expected? I’ve seen other beta readers say they’re settling down to beta read a client’s work and that they’re reading with the TV on for background noise. I can understand if that’s part your process, but not everything needs to put online. If you’re charging the going rate to beta read or edit for someone, it might be better to keep that kind of detail to yourself.

When people don’t pay attention while reading they can come back with questions, accusations, or even complaints, and an author can lose confidence that their writing is good and that plots and character arcs make sense. Books require a person to be present while they consume those words or the meaning, nuance, and themes can get missed entirely. Is that going to be the author’s fault? Was the plot too complicated? Were the characters too complex? Was the prose too purple? How is an author going to know? Maybe the real reason that reader couldn’t follow what was going on was because she was playing Bingo with her grandma at the VFW. I mean, things happen.

Distraction is also bad news on the author side. I used to be able to listen to music while I wrote, but I can’t do that anymore. I start listening to the song instead of writing, and now when I have a writing or editing session, I do it in silence. Sometimes I’ll pick up my phone and scroll, and I’ll ask myself if I’m going to write/edit or scroll because I can’t do both. That’s enough to get me to put my phone in another room and focus on the task at hand. Editing while distracted is just an invitation to edit more typos into your manuscript rather than fix what’s already there. Readers deserve respect because they invest in an author’s work twofold: they pay to read and give hours of their time as well. The last thing an author needs is a reader saying, “What was that?” at the end of their book because a main character had five careers, her hair changed colors six times, and there’s a plot hole big enough for the Grand Canyon to fall through. The setting of Sullivan’s Crossing is beautiful, but it’s not that important.

That’s not to say that a comfort watch is invalid. In these times finding comfort and a little peace where you can is more important than ever. Being able to sit and watch something relaxing is critical to mental health. Our brains aren’t meant to work twenty-four hours a day, seven days week, and authors and writers are often encouraged to take a break and fill their creative wells. Maybe that means doomscrolling while sitting through bland dialogue and watching a shirtless and sweaty Chad Michael Murray chop wood. But that doesn’t mean every show on TV needs to be that way and dumbing down scripts and books isn’t the answer to a culture that’s becoming used to doing two or three things at once.

What is the answer then? I’m not sure. I’m at a place in my career where going without feedback isn’t ideal, but having beta readers who will read with only one eye on the paper isn’t any better. We can’t police how people live, and putting a clause in a contract asking people to please don’t beta read or edit while watching TV or playing Bingo probably won’t work. People will do what they’re gonna do. But I don’t think it’s wrong to expect the service providers you pay to give you quality. Important callbacks, breadcrumbs, twisty plots, and complicated character arcs demand attention, not someone singing the theme song to Sullivan’s Crossing under their breath while they read.

What made me think of this topic was the Substack article I read a couple of weeks ago, https://thecreativegood.substack.com/p/what-is-second-screening-and-why, about screenwriters at a certain streaming service being asked to dumb down their writing. People scroll on their phones while they watch TV causing them to miss important details during a show. This article reinforced what has already been circling in my brain for a while now, especially when it comes to long serials and series where it’s imperative that readers pay attention from the very first page so the very last page makes sense.

In the article Jamie Feldman argues that dumbing down isn’t the answer, and of course it’s not. We can’t dumb down everything to appeal to the people who can’t put down their phones because that means people who do want to invest time and attention in a murder investigation or kidnapping case will get left behind. There will always be people who want to turn their phones off and get lost in a world to forget their own for a little bit, and those are the people who we should create for. If that’s who you want to create for. Maybe Robyn Carr doesn’t care the show based on her books is considered “mindless comfort.” She’s getting paid either way regardless.

I’ll keep writing my twisty books and it will be a reader’s loss if they’re distracted and can’t connect the dots. I’m not going to take responsibility for someone’s lack of focus and I won’t take feedback personally. Maybe one of the most important rules in writing craft is to trust your reader, and I will. I will trust them to remember what a character said on page 100 so the callback on page 300 makes sense. And if a reader decides my books are too complicated, they can self-select out and find lighter fare. That’s completely reasonable and won’t hurt my feelings at all. There are an unlimited number of readers out there and an author for everyone to enjoy.

There’s a time and a place for split attention, and only you can decide when and where that is. I’ll keep my attention on things that matter: my books and projects and the books and projects I help other people with. No matter how tempting Sullivan’s Crossing‘s eye candy is.

If you read Jamie’s Substack article, tell me what you think of it. The idea of dumbing down content to appeal to distracted consumers is interesting and I’d love to start a conversation in the comments.

Have a great week, everyone. See you next Monday!

Ten Years in the Industry. Reflections and Lessons

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pink bokeh background. cupcake with yellow frosting. candles that have one and zero . the text says in script: ten years in the indie publishing industry

This year, 2026, marks the tenth anniversary of the first book I ever published. The Corner of 1700 Hamilton is a speculative contemporary romance told from his and hers POVs–the first novella in his, the second novella in hers. I wrote it specifically to publish, and beyond that, I’m not quite sure what I was thinking. Well, I know what I wasn’t thinking. Genre, building an audience. What my brand was going to be moving forward. I had discovered indie publishing where everything is made up and the points don’t matter. (H/t to Whose Line is it Anyway where their slogan fits what indie publishing used to be pretty accurately.) I made the cover myself in Word and formatted the manuscript using a KDP Word template to get the margins, gutters, and page numbers right. Since then I’ve edited it a couple of times and redid the cover probably about five times now. I always cringe when I see someone reading it and I should probably just take it down since it’s not worth selling–it still has some telling and a strange plot–but I guess it’s not hurting anything. A reader will know real quick if they want to keep going after the first paragraph.

Anyway, I don’t need therapy to figure out why I wrote it or why I keep it up for sale. I wrote it to feel part of the writing community and I keep it on Amazon for nostalgia.

You’d think after ten years I’d have something meaningful to say about it all. Some deep philosophy about writing and passion and how much it means to me that my books carried me through some of the toughest times of my life, namely, a divorce, a health issue that fucked me up for a good five years, and breaking up with a man who said he loved me and wanted to marry me but then treated me like garbage. Writing was the one thing that was with me through all of it, and honestly, I’m a little surprised that I don’t have any triggering feelings toward my pen name. I started publishing under my initials in 2021, a year after I started having health problems, and those problems pressed down on me while I wrote and published every single one of my first person books. Luckily, that isn’t the case, and I can reread my backlist without feeling anxious, only regret that my health issues took away from the experience of writing them.

I’ve seen a lot in the past decade, but no, I don’t have anything deep or profound to say. I’ve made plenty of mistakes, and of course, anyone who does make mistakes wonders what their career trajectory could have been like if those mistakes hadn’t been made. Doing my own covers, not working with an editor when an honest one was a lot easier to find. I’m sure publishing subpar books hurt me in ways that can’t be measured. Even now, though I’ve gotten better at doing covers and self-editing, taking every step of the publishing process upon myself is probably slowing me down. Changing how I do things would take a lot more money and a lot more work now than say, six years ago. COVID changed the publishing landscape in many ways and with AI, finding an honest editor who won’t just run your manuscript through ChatGPT or ProWritingAid is its own nightmare. Then after you find one, or hope that you have, you need the money to pay, and with no money coming in, it’s harder to find the money to go out.

I thought I’d write about all the things I’ve learned in my ten years of publishing, but I’ve written about that in some way, shape, or form, for years and I don’t know if it’s worth repeating those lessons. Mainly, because, well, writing a good book doesn’t ensure success. Writing an amazing book, putting a fabulous cover on it, and writing the most enticing blurb is only the first entry on a very long list to find readers. Luck plays such a huge part in an author’s success, and for a long time I pushed back against that, saying stupid stuff like, “The harder you work, the luckier you are,” and “Be prepared to take advantage of opportunities that may come your way.” Those two things are true, up to a point, but they don’t take into account pure luck, like an influencer getting a hold of your book or word of mouth by the millions. Luck like that happens, we see proof of it every once in a while, but no matter if the stars align or what your horoscope says, you can never predict or manufacture it for yourself.

So, what have I learned during my ten years writing and publishing? I’d say….

Trends last longer than we think. (If you wanna chase vampires or write something like Heated Rivalry to get in on the action, go for it!)
One of the most common pieces of advice I hear for authors just starting out is not to chase trends. Write the book of your heart then figure out the rest later. The problem is, writing a trendy book could be the book of your heart. Every book I decide to write is the book of my heart or I wouldn’t write it. If you want to write something that’s trending right at this very moment, do it! Trends take years and years and years to fade, if they do. E. L. James put billionaires on the map and that was fifteen years ago. Take a look at any top 100 romance list and you’ll see that billionaires still sell. Hockey isn’t going anywhere. It’s not merely sports romance anymore, it’s its own romance subgenre. Write what you want because the more people who pile on a trend, the longer it will stay. Just make sure you include what readers are reading the trend for. Keep up with reader expectations but add your own twist to stand out.

Why I started thinking about marketing before writing.
This one might get some flack too, but it’s true. After you write your book, It’s too late to try to figure out tropes, categories, genre, and who your readers are. You’re not going to rewrite it if you realize mashing four genres together wasn’t a good idea or you have no idea what your tropes are. Or if you think your audience is older but your characters are barely out of their teens. Deciding genre, what tropes you’re going to include, what the ages of your characters are and who they’ll appeal to before you write will help you position marketing efforts once your book is done. Knowing your genre and category will also help you create your cover so it fits in with other books. I understand why this gets pushback–thinking of your book as a product instead of art first puts a bad taste in people’s mouths–but I’d rather think of reader expectations than be disappointed after I publish because no one wants to read it.

What ads taught me.
It takes a lot of honesty and market knowledge to admit when a book isn’t working. The cover’s off, the title’s weird, and the blurb is bland because you were too afraid of revealing spoilers when you wrote it. You don’t have enough social proof–reviews, a series not finished–to make your book look desirable, and you lose money on clicks or even worse, you don’t get any clicks at all, just a low number of impressions that make it look like the ad platform was trying to show your book to someone.

Probably the biggest complaint I have ever seen in my ten years in the industry is people saying, “Ads don’t work for me.” They don’t for a reason but it’s not for reasons anyone wants to hear. I’ve lost money on ads, and I don’t blame it on anyone but myself. The blurb could have been better or the cover wasn’t right. Over the past ten years, I’ve learned that my covers didn’t always hit the genre mark and blurbs need a hook, motivation, stakes, and consequences. Your keywords need to be on target as well as your categories so the ad platform knows who to show your ads to. If your ads don’t work, it’s fixable. You just have to be honest with yourself about what needs fixing and do the work to make the changes.

What people really want when they complain.
If you know me, you know I’m a fixer. I’ll happily redo your cover if my skills allow or help you brainstorm a new blurb or look at your product page and tell you what’s keeping readers from clicking that buy button. Unfortunately, it took a lot of people telling me to mind my own business to realize that when they complain about sales they don’t want a solution, they want validation that their choices are solid so they can blame something else. I see it a lot on social media– “Why aren’t my books selling?” “Why aren’t I being invited into author book promos on Bookfunnel?” “I made this cover, tell me what you think!”–and I have learned to scroll by. I only hurt myself when I try to give an honest opinion to someone who doesn’t want it. I’ve learned to mute perpetual complainers and to keep scrolling past people wondering why their $8.99 ebook isn’t moving. I’m not going to lie to someone to make them feel better. They don’t want to hear the truth so I’ve stopped trying to say it.

You never get time back.
Probably the saddest lesson I’ve learned is that you don’t get time back. You don’t get a book launch back. You don’t get the time back you used helping someone who didn’t appreciate it. Making mistakes is how you learn and the lessons you learn making those mistakes need to compensate for the time you lost. Anyone who hears that I’ve been writing and publishing for ten years and not making a living wage would have a right to be confused and baffled. That’s why there are days I take my success, or what there is of it, so hard. I’ve been consistently writing books and publishing them for ten years. But they weren’t always written to market, they weren’t always well-written or well edited, and they didn’t always have good covers on them.

During the past ten years I’ve moved forward in other ways. I know how to make a nice cover-to-market in Canva now (depending on the genre and what I can find for stock photos). I know how to format with Vellum. I know how to edit–just ask the last couple of people I’ve edited for. I know what goes into a nice-looking graphic. The knowledge I’ve picked up since I started self-publishing is priceless, and the number of people I’ve been able to help writing this blog for the past ten years means a lot in a different kind of way. There are many authors who don’t touch the nonfiction side of indie publishing. They don’t blog about the process, they don’t speak at indie cons like NINC and Author Nation. It wasn’t a path I consciously chose for myself either, but I wouldn’t do it over. If I felt like that I would take my blog down and stop giving my time to it. What I can do is measure my time and use it differently. Use what I’ve learned to put out books that don’t need work after they’ve been published. Choose more carefully who I help. Guard my time and don’t waste it doing things I don’t want to do like post on social media. Don’t watch that webinar if I don’t think I’ll get something out of it.

I like to look ahead and plan, but ten years is a bit out of my depth. I’d like to say in five years I wrote my breakout book that turned things around. Maybe I will. If I do, I’ll have long, nicely edited backlist holding me up.

I’ve had a lot of fun these past ten years and my writing saw me through a lot of turmoil and trauma. Now I’m easing back into a life that’s not so bumpy and I’ll keep writing.

If you just found me, hi, and welcome. Let’s keep learning together. And if you’ve stuck with me, thank you. Let’s hold each other up for the next ten years.

I’d like to thank a lot of people who have helped me in some way, especially at the very beginning. They aren’t all around anymore, some taking their books down and pursuing other things. I’ve lost track of quite a few people who wrote under a pen name then faded away. You can’t keep tabs on someone who never quite existed. But here they are in no particular order and their Amazon links if their books are still available:

Joshua Edward Smith: https://www.amazon.com/stores/Joshua-Edward-Smith/author/B0144PO138
Jewel E. Leonard: https://www.amazon.com/stores/Jewel-E.-Leonard/author/B01APTIMY6
Alia Stephens: https://www.amazon.com/stores/Aila-Stephens/author/B0775W5X84
Gareth S. Young https://www.amazon.com/stores/Gareth-S.-Young/author/B005L7YH2E
Mollie Wallace (unpublished)
S. Hunter Nesbit (delisted)
Thomas Jast (delisted)
R R Willica (published under a pen name she kept private but is now delisted)
D. D. Syrdal https://www.amazon.com/stores/D.-D.-Syrdal/author/B00VTVDKNS
Lexi Miles https://www.amazon.com/stores/author/B0196OSLBU
Brickley Jules https://www.amazon.com/stores/Brickley-Jules/author/B01M1Y9DIB

Then the few that wrote or had social media under pen names I can’t remember or who have disappeared: Al, Holly, Tori, and Mr. Blackthorne whose naughty writing prompt actually inspired what turned into A Heartache for Christmas. SMH.

Thanks for playing!

My 2025 Year in Review

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evergreen tree branches with a couple of christmas ornaments like bulbs, stars, and snowflakes. navy background. gold text reads 2025 year in review

I first started this blog talking about all the hideous things that are happening in the world, but no one wants to read that. We’re all hoping that 2026 will be better. Despite who’s in charge, my year was okay. I’ve been reading some of my old blog posts, like my 2024 year in review, my Word of 2025, and my 2025 Mid-Year Recap to compare how things have been. Last year I sounded kind of sad, and I was. I was letting go of a dream to turn my writing into a career. It’s really hard when the question is, “Other people have done it, why can’t I?” and the answer is, “There’s no reason, it just wasn’t meant to be.” That’s fine. I believe in Karma and Fate and all that good stuff, so this year I made an active effort to let a few things go, not work so hard, and stop spending so much money. Let’s see how things turned out:

Books/Novels/WIPs

Number of Books Written: 2
I wrote Wicked Games at the beginning of the year, and I finished Bitter Love on December 18th. In my other blog posts, I had planned to go in a number of different directions. I still want to finish the series I started a couple years ago. I have two books out of a planned six done, but in the end I was too burnt out to take on a huge series like that. I was also planning to write a hockey duet, and that too, just seemed to be too much. I will still write them, since both books are mainly plotted out, but this year I stuck with standalones, and I’m happy to say that I reached my amended goal of two.

Number of Books Edited and/or Re-edited: 4 + 1
From January 1st to the end of August, I edited Loss and Damages for a September release and re-edited Faking Forever, Rescue Me, and A Heartache for Christmas. They all needed it, since my writing style has changed. I’m learning how to relax and write in a more conversational tone, and I am so happy that I took the time to do it. They sound so much better. Then in September, before I really dove into Bitter Love, I edited a book for a friend. Because of the changes at my work and how long the book was, I needed all of September to get that done. Even though the words aren’t mine, I’ll count it. Time and effort is time and effort.

Number of Books Published: 4
The second half of my King’s Crossing serial released–Shattered Fate, Shattered Hearts, and Shattered Dreams–and in September I released my standalone, Loss and Damages. Going forward, I’ll never have that many in one year again. Even though they were all saved up, I’m just not working that fast anymore.

Royalties for the Year:
I didn’t say how much I made last year, and I’m on the fence with whether or not I should say this year. It’s kind of tacky, but, in the name of transparency, what the hell. There are still two days left before this blog posts, but I normally write ahead and schedule my posts and the unaccounted days won’t amount to much.

Assuming a decrease in the Kindle Select payout, among that, Kindle sales and paperbacks, I made $1,677.89. I continued to run Amazon ads, but even though I kept track of them better this year, I still spent a whopping $713.50. I said somewhere that I wasn’t going to run any Facebook ads this year, and I didn’t. I boosted some Instagram posts which cost $211.22, and that was a lot easier on my nerves. Together, I spent $924.72, but I also spent money to run my business such renewing my WordPress websites, my Microsoft 365, Booksprout (that I have since canceled), and Canva. I also paid for two Goodreads giveaways, one for Cruel Fate and one for Loss and Damages ($198 together), and two Written Word Media features ($225 together) for Cruel Fate and A Heartache for Christmas. I haven’t totaled up the exact numbers–I only do that for my accountant–but it’s fair to say that after all that, I’m in the hole.

I keep saying it’s fine, and it is–or it must be because I keep doing it. I sold 184 books, gave away 4,419 (though that number will rise because I’m in the middle of a Stuff Your Kindle Day), and had 304,169 pages read in Kindle Unlimited. I’ll keep doing what I do because I love seeing people read my books. Last year I gave you a list of my books in order of how well they sold. I’m really grateful that my King’s Crossing serial is at the top of the list this year. I put so much time and effort into those books, it’s really nice to see that people are reading from beginning to end. This is a screenshot from Book Report which is a Chrome extension:

1 Cruel Fate 2 Cruel Hearts 3 Cruel Dreams 4 Shattered Fate 5 Shattered Dreams 6 Shattered Hearts 7 A Heartache for Christmas 8 Rescue Me: A Steamy, One Night Stand Billionaire Standalone Romance 9 Twisted Alibis 10 Twisted Lies 11 Twisted Lullabies 12 Captivated by Her: A Steamy Billionaire Romantic Suspense Novel 13 Faking Forever : A Steamy Fake Fiancé Billionaire Standalone Romance 14 Give & Take: A Steamy Baby for the Billionaire Contemporary Romance 15 Addicted to Her: A Steamy Billionaire Romantic Suspense Novel 16 Safe & Sound: A Steamy Second Chance Billionaire Romance 17 Loss and Damages 18 Lost & Found: A Steamy Friends to Lovers Billionaire Romance

Website/Blog Stats

My Canva tutorial on how to make a full paperback book cover is still the most popular blog post on my website by far. Earlier this year I updated it to reflect Canva’s glow-up and I chose a different book because I didn’t end up using the cover I demonstrated with.

all-time stats: Updated! creating a full wrap paperback book published june 13 2022 views: 14.1k 8 likes, 27 comments

I posted 57 times for a total of 94.7k words.

screenshot of wordpress stats: 2025 year in review 57posts, 94.7k words, 272 likes 102 comments

It’s crazy to think that I blogged enough to fill a whole book. I really don’t have much to say about my blog accept that I still enjoy doing it and it’s easier now that I’m feeling better. For a while I was treating my blog as more of a diary, but after I finally figured out everything that was wrong and made changes. I started writing more about what was going on in the indie community rather than how my mental health was making me feel about writing. I’m back on track and saving personal updates for maybe once a month or so and focusing on indie news and scandals and my thoughts about all of it instead.

I gained 27 subscribers this year, which I’m thankful for. I still get anywhere from 50-100 visits/views a day, mostly on my Canva tutorial, but my IngramSpark tutorial is a close second and also people still like to read about my thoughts on K. C. Crowne. From what I can gather from my stats. indies are searching for instructions on how to do things and also for information that’s based on fact. I see so much misinformation online, and I’m happy to share my experiences and what worked for me.

I paid my renewal fees up until 2027 for both sites so I don’t plan on going anywhere. I like writing about the industry and where I think publishing is going. Sharing keeps me in the loop and it’s always good business to know what’s going on even if you don’t think it concerns you.

I’ll try to find more authors to give interviews and write guest posts in 2026 since people seem to enjoy them. A. K. Ritchie was a particular favorite, and I’m glad I reached out to her when I saw her response to a particular post on Threads. I’m excited to keep blogging, so if you haven’t subscribed, you should. I blog every Monday and some Thursdays if I have extra thoughts to share. I am a writer, after all.

Health Update

I’m okay, better than I have been since all that dryer sheet nonsense started five years ago. This year I stopped drinking our tap water, and that made a big difference. I used to be able to drink it without a problem but I guess my body started being sensitive to the chemicals in it. I’m not on any medication now except the skin cream for the lichen sclerosis that I’ll have for the rest of my life and my vitamins and magnesium. I have nerve damage and scar tissue from my hysterectomy, but on good days I barely feel it. I would still like to lose a bit of weight, but with my job the way it is, I have to be really choosy with what I do with my free time and that will probably always be writing or napping because every once in a while I need to catch up on my sleep. This will probably be my last health update. Nothing health-wise is impacting my writing anymore. Now that my physical stuff is under control, my anxiety has gone away. I can think about my book business with a clear mind and accept that a lot of my success, or lack of, isn’t in my control. So, while I’m not perfect, I’m better than I was at this time last year, and every day is a step toward feeling even better.

What’s next for 2026?

What’s next for next year? More of the same, only with a more relaxed attitude. I’m going to have fun and dedicate all of 2026 to my hockey duet. They might take a little while to get done since they’re going to be long and emotionally heavy. Not to mention all the world-building I’ll have to do from scratch such as player and team names and cities. I’ll publish Wicked Games in May and Bitter Love sometime after that but I don’t know when. Either at the end of 2026 or just wait until the beginning of 2027. I need to pace myself so there aren’t gaps between books. Even if that means I publish just one book a year I’d rather do that and be consistent than publish right when a book is finished and then not know when I’ll publish next. I also want to re-edit my Cedar Hill duet, so I’ll be doing that as soon as Wicked Games is ready to go. I already made them new covers, and they look amazing! I’m really excited to blow the dust off them.

As far as my personal life, things are good. With my kids’ help I have money for bills, and my sister, daughter, and I are planning a vacation to Florida sometime in the summer. I haven’t been there for many, many years and we’d like to visit our mother’s grave. I miss the ocean, too. I’m grateful I’m feeling good enough to want to go and my daughter is looking forward to it since she’s only flown twice and the first time she was too young to remember.

We can always want more, and I did, for a long time. More sales, better health. I’m finding that sweet spot where I don’t need more anymore. After the five years I’ve had health-wise I’m so grateful and thankful for where I am now, and it’s the same with my sales. I’m so grateful for everyone who reads my books, and even if that’s only one person a day, that’s one person who saw my cover, read my blurb, and gave my book a chance. That’s all any author can really hope for, and I hope my damaged heroes and courageous heroines keep them coming back.

I don’t have a word for next year nor am I going to share any motivational quotes. Do what you can to be happy. Keep a flicker of hope alive. Don’t let things that are out of your control get you down. Keep the people close who want to be there and walk away from those who don’t. They aren’t worth your time. People will come and people will go, but always remember your worth. It’s always going to be more than you think it is.

Happy 2026, everyone, and good luck!

Putting a Price on Writing and Publishing a Book

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person wearing sneakers standing next to stack of books (only feet and books are visible). text on cream square overlay says putting a price on writing and publishing a book

This is an age-old question: How much does it cost an author to write and publish a book? This comes up a lot because after the book is finished, edited, formatted, the cover made and blurb written, paying for book set up on a distribution site then paying them for said distribution, authors would like their money back.

But, unfortunately, that isn’t so simple.

Before I started writing, I used to run. I’m not sure how I even started, but it got to the point where I was running six or so miles a day, five or six days a week. Running, though while considered free (much like writing), is anything but. I developed tendonitis in my left ankle, and this required buying new shoes every three to four months. I had to buy Brooks Adrenaline, and they were at least $120.00 a pair at the local running store–I shopped a local, small business store. Then all the running clothes, Garmin watches, race fees, gym membership fees to run in the winter if the temperatures and snow were bad, and protein bars, shakes, and other health food, I was spending just as much or even more to run as I do right now running my book business (pun not intended).

Then we have to factor in time. At my peak, I could run six miles in an hour. I never really got better than that, and that was fine. Having a new personal record (PR) was fun, but nothing I worked toward. After that hour or so of running, I had to cool down, stretch, then shower. And sometimes I would go longer than six miles, especially in the last year or two when I trained for a half-marathon. When you’re not very fast, running ten or eleven miles takes a long time. While my kids were in school and I did the longer runs on my days off, running could easily eat up most of my morning.

I mentioned all that because I wanted to give you a real life example of why I understand, and not only understand, but I’m okay with, spending money on my book business. I spend a lot that could be considered a “waste.” Two websites, paying for things like a Red Feather promotion on a standalone book (no read-through, you see), paying the Goodreads fee for their giveaways, a business email even though I don’t run a newsletter anymore, author copies and postage for reviewers who prefer paper, Bookfunnel for distribution of my reader magnet and ARCs. When I started writing instead of running, all my running money kind of shifted into this new hobby, and I didn’t think much of it at all. It was just something I had to do. New shoes to stay healthy, check. Websites to look legit, check.

But, writing costs more than just what it does to your wallet, and that’s mostly what I wanted to talk about. There’s an old adage that says, “If you don’t spend money, you’ll spend time,” and that’s especially true in indie publishing. On top of everything I listed above, indies pay for a lot of things, and if they don’t pay, they have to learn how to do those things themselves. There are free tools to format your book, like Reedsy and Draft to Digital, but there’s a learning curve to get familiar with even the simplest software. Then you have to learn a different kind of software like Canva or Bookbrush to make graphics for marketing.

Posting those graphics isn’t easy, either. Learning the algorithms of a platform takes a lot of trial and error. Not all social media platforms are the same, and their audiences respond to different content. Some authors cross-post which can work, but not often. I’ve never been a big fan of cross-posting, mostly for that reason. So we have to learn all the quirks of each platform so our posts are seen by at least some people. Then we have to learn ad platforms and those are changing all the time. Just when you think you have things figured out, they change the way you have to put an ad together and it can eat up hours of your time relearning where everything is.

When we spend time writing, learning craft, being a good literary citizen by helping others, reading in your genre, and marketing, we are not doing other things like spending time with family and friends, chores, errands, taking the dog for a walk or playing with your cat. There’s an emotional trade-off happening, and it can make you feel guilty when you want to work on your book but you’re pulled in the opposite direction. Lately I’ve been a victim of this. Our cat Pim, who has been with us since June, knows I’m a sucker. When I’m trying to write, she’ll come into the bedroom, sit near the bed, and stare at me. She’ll stare at me until I get up, go in the living room, and play with her. Her favorite thing is chasing after a crumpled up piece of notebook paper. Sometimes she’ll bring it back in a cute little game of fetch. Her previous owner didn’t tell us she liked to play this game–he might not even have known–I figured it out because I took the time to get to know her. So, she definitely knows that if she stares long enough, she’ll get me off my butt. But, that’s a half an hour or forty-five minutes I could have been writing.

Here she is for the cat tax:

black and white tuxedo cat lying on the floor staring into the camera. amber eyes, brown carpet

This past year I’ve been trying to let go of the urgency I feel when I’ve spent too much time away from writing, and it’s been happening more and with changes at my work. My writing time has been cut in half, but my personal obligations have stayed the same and so there’s a push/pull that happens when I want to write but want to do other things too, like play with Pim, go to a movie, or go for lunch with my daughter. Over time this can create an emotional toll that we don’t even realize is there.

So, when we talk about how much it costs to write and publish a book, there are hidden expenses we pay that can’t always be calculated.

But the same holds true for “getting our money back.”

At the beginning of 2025, I made peace with the idea that my books would never turn into a full-time income. But when your sales dashboard is all zeroes, it’s good to remind yourself that positive return on investment (ROI) can be just as hidden as the emotional costs of writing and publishing.

Here are some of the things I’ve gained since I started writing ten years ago:

The skills you learn along the way
There’s no denying that even with my BA in English, my writing and editing skills have significantly improved. I’ve read quite a few self-editing books since I started my indie journey, edited for friends, and of course, written millions of words. There’s no way I could have gotten ROI like that without actually doing the work. I’ve developed an eye and can make passable, if not decent, book covers. I’m getting better at writing ad copy (thanks for nothing, TikTok!). All those things add up to valuable ROI, and I know this because without my time in the indie trenches, my resume would look pretty bleak.

Being part of a community
I know I’ve bemoaned the state of the indie community–it seems like deteriorated along with Twitter after Musk bought it. But I know that my opinion is valued because I get thousands of hits on my blog every year. I’ve made friends and connections these past ten years, even if more people have fallen out of my orbit than have come into it. Runners, as well, have a strong community, and when I was still running but had started writing, I was in both and that was the best feeling in the world. In fact, I thanked both communities in my acknowledgments in the last book of my running trilogy, Running Scared. In that book, my MMC isn’t part of the running community but he falls in love with a hardcore runner who is hired to be the city’s university running coach.

ACKNOWLEDGMENTS A special thank you to Mark and Sue Knudson, who direct the real Fargo, North Dakota marathon. Through my years of running in Fargo, ND, Hearned a lot about the running community, race routes, and the expos. Every year, the Knutsons, and all the kind volunteers, put a lot of work into the marathon, and without their example, 1 would never have been able to write this trilogy. Thank you. Only the running community could rival the writing community in support, acceptance, and loyalty. It's an honor to belong to both.

I miss being a part of the running community, but being an indie is very rewarding too.

Emotional Satisfaction
In running circles there’s a saying, “You only regret the runs you didn’t take.” I don’t think that can be so easily applied to writing, but I know that if I have time to write and don’t, it’s the same guilt factor. There’s an emotional satisfaction to lacing up, just like there is when you sit down, stay off socials, and use an hour to put 1,000 words down. I know for me and most other authors there’s nothing better than opening up that envelope and holding a proof of your book baby in your hands. You worked hard in more ways than one to get to that point in time, and you should always be proud of yourself.

Long-term Impact
Two years ago, the director of the Fargo, ND marathon, Mark Knudson, whom I mentioned in my acknowledgements above, died when he lost control of his bicycle and was hit by a truck. The running community was devastated. He had put so much time into getting the Fargo Marathon off the ground, and for his life and contribution to be so suddenly ended was traumatic for everyone who knew him.

The longer you’re in the writing community, the more impactful that time is, even if it doesn’t feel like it. The time you spend blogging, helping other indies, and of course, the books you write, all contribute to a lasting legacy.

Writing and publishing a book has concrete, evident costs, money and time, and also hidden ones like hits to your mental health, lost time with family and friends, and choosing to write rather than do something else you also enjoy like watching TV. But there are more rewards than just sales and KU page reads.

So, when we’re asked, “What’s the cost of writing a book?” The cost is higher than most of us imagine, but the rewards, like skills, connections, creative satisfaction, and legacy, are far richer than anything you could ever report to your accountant.

I only have a couple weeks of my “Favorite Things” segment left, and this week I’m highlighting a new self-editing book by Angela James. I love a good editing book, and I cannot wait to dig in. This is her bio on her website:

Helping fiction authors build strong stories—and stronger careers

Hi, I’m Angela James. I’m a #1 New York Times bestselling indie editor and author career coach with over two decades in publishing. I help authors write better books and build sustainable, satisfying careers—on their own terms. Whether you’re indie, trad, or hybrid, I meet you where you are and help you get where you want to go, using clear editorial feedback, coaching, and frameworks that support both your storytelling and your career growth.

Together, we create stories that connect with readers, and an author business that works for you.

Edit Your Way: (Plot Twist: Forget the Writing “Rules”) is available from your favorite retailers (AKA, wide). Here’s the Amazon link and book cover: https://www.amazon.com/dp/B0G63FR1Q8 (This is not an affiliate link.)

book cover. text says. edit your way plot twist; forget the writing "rules" angela james new york times best selling editor

That’s all I have for this week. Next week I’ll do an author update and the week after that, my year-end recap. It’s hard to believe this year is almost over, but the timing for the other two blog posts works out perfectly.

I hope the holiday season (and all the cold temperatures!) haven’t been too hard on you. Have a good week and I will see you next Monday!

Monday’s Author Update

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thanksgiving flatlay. pumpkin green gourd gold ribbon silver and gold silverware. text says. monday's author udpate

Hello, hello! We are nearing the end of November, and US Thanksgiving is this week! I have everything I need except potatoes, and I’ll grab them during my usual grocery run on Wednesday. When my schedule at work changed, I had no idea how much I depended on my routine and I probably will always have to grapple with when I can get stuff done while still trying to write as much as I can. Anyway, some weeks are better than others, but that’s life in general, and despite those changes, things are okay.

WIP Update
Even though my writing time being severely cut, I’m still making great progress on Bitter Love. I’m 59,000 words into it and I am so happy with the progress I’ve made this month. I joined ProWritingAid’s Novel November, but I haven’t been keeping track of how many words I’ve written so far. My only goal was to get this book done by the end of the year, and I think I can do that. I have the last third of the book plotted out, which is the hard part, in my opinion, so writing the rest should be easy enough. I was going to jump into my hockey duet, but I’m going to put that on the back burner again, and in January re-edit and re-cover my Cedar Hill duet. That will take me a month or so, and then when I’m done with that, I’ll get Wicked Games ready to go for a May release. (I already announced it so I don’t want to lie to the few people who were listening.) I’m struggling with whether or not to do ARCs considering that my attempts in the past have had lackluster results. People take but don’t review, so there’s really no point in handing them out. I canceled my BookSprout subscription because the quality just wasn’t there for the price I was paying. I listed some other alternatives in a previous blog post, so I might try something new, if just as an experiment so I can blog about it later.

Then once Wicked Games is off my plate, I have a cute story idea about a woman who inherits a bakery she doesn’t want and a billionaire who wants to buy it. She can’t sell because of some stipulations in her grandma’s will, and he can’t work around them because of his own obligations. With some of the dialogue that’s already going through my head, it might be more romcom, if I can find my funny bone, and the characters already have names which means I will definitely be writing them in 2026.

So my plan is:
*Finish Bitter Love
*Revamp my Cedar Hill duet
*Get Wicked Games ready to release in May 2026
*Write One Tough Cookie
*Jump back to Bitter Love to get that ready for release maybe at the beginning of 2027 or the end of 2026, whichever works out

It’s nice to have so many plans and an idea of what I’ll be doing for the next little while, but it also makes me kind of sad too. I’m not doing this for anyone but me, which, I know, that should be the only reason a writer does anything–for themselves first–but it can be disheartening after a while and it doesn’t seem like there’s much I can do to fix it.

Deleting TikTok
I mentioned in a previous blog post that I was having fun with a reader account on TikTok, and I was even getting a few views above the 200 view dungeon a lot of people seem to get stuck in. Then they started suppressing my carousels and labeling them as AI. This ticked me off for two reasons: one, they weren’t AI. I used stock photos from DepositPhotos (that were not AI) and two, there actually is a lot of AI on TikTok they aren’t flagging and the hypocrisy drives me insane. So, I deleted my accounts. Both my reader one and my personal one I started a long time ago.

The hit to my mental health was just too much and I don’t have the bandwidth to put up with it. It’s too bad because I was getting into a groove posting, and doing slides is a great way to learn how to pull hooks out of your books and write ad copy. But maybe I’ll just try to post more on Instagram. I barely post there and even though Facebook keeps telling me that my author page is getting views, I haven’t posted there in three weeks. I saved all my carousels in my Canva account, and turning them into Reels would be easy enough, but I’m not sure if I really care that much to do the work. Posting on social media is something I struggle with anyway, though I do like talking about my books to the handful of people who see my posts.

Black Friday Promo
I wasn’t sure if I was going to buy a promo for any of my books this holiday season, but I went ahead and bought a promo in the Red Feather Romance Books newsletter and set my Christmas novel to free for three days around Black Friday. I’m not sure what else I’m going to do, if anything, because while I think giving away books can be beneficial if you have a plan, I have no plan, and don’t really care either way about giving books away. Mostly, all I think it does is create high hopes that it will finally do something and then it never happens. Chances are 100% I won’t make back the $135.00 I spent on their fee, but I’m really proud of the changes I made to the book when I re-edited it a couple months ago, so I wanted to give it another push. But A Heartache for Christmas is getting old, so maybe one day I’ll write another Christmas novel, if I can think of a plot.

The Future of this Blog (It’s good!)
I had to renew my plan for this website, and they gave me a discount if I paid for two years instead of one, so I’m locked into this website and blog until the end of 2027. I suppose that was kind of optimistic, though I have no plans to go anywhere. I enjoy blogging very much, and having all my things in one place has been nice. I get why people write on Substack, but having a WordPress plan isn’t very expensive and having a main hub where readers can find you is less confusing for everyone. Granted, blogging on my author site isn’t the same as having a true newsletter, and even though I regret not having one, I still don’t think I’ll ever try that again. My author website is also locked in until March of 2026 and that auto renews every two years as well. I pay $156.00 for those two years and I think that is a decent price for a site that only has about 100 visitors a month.

That’s about all I have for this week. As part of my “Favorite Things” section of my blog I have going until Christmas, I want to tell you about this free crossword puzzle maker that I used to make a romance crossword for my Facebook author page. You make up the questions and answers, and the website spits out the puzzle. It’s fun, and you can find it here: https://crosswordlabs.com/

Here’s the one I made with the answers. You can steal it if you want. I don’t mind.

crossword puzzle overlayed on faint pink hearts. text says. contemporary romance fun
Crossword clues Across 5. The one person meant to be with you 7. Symbol of love 9. Emotional tension that keeps readers hooked 11. The obstacle or competing love interest 12. Romance shorthand for a happy ending 13. A big question that changes everything 14. A charming or quirky first encounter 16. Intense romantic or physical attraction 18. The magic connection between two lovers 19. When estranged lovers find their way back Down 1. A romance that takes its time building 2. Playful back-and-forth dialogue between lovers 3. The central female character in a romance 4. What every romance promises in the end 6. A break of trust between lovers 8. A spark that often changes everything in romance novels 10. A dominant hero archetype 12. The leading man of a romance 15. A recurring theme in romance stories 17. Hidden truth that complicates love
crossword key KISS A spark that often changes everything in romance novels HEA Romance shorthand for a happy ending CHEMISTRY The magic connection between two lovers TROPE A recurring theme in romance stories HERO The leading man of a romance HEROINE The central female character in a romance ANGST Emotional tension that keeps readers hooked SLOWBURN A romance that takes its time building ALPHA A dominant hero archetype MEETCUTE A charming or quirky first encounter BANTER Playful back-and-forth dialogue between lovers RIVAL The obstacle or competing love interest SOULMATE The one person meant to be with you HEART Symbol of love PASSION Intense romantic or physical attraction PROPOSAL A big question that changes everything SECRET Hidden truth that complicates love BETRAYAL A break of trust between lovers REUNION When estranged lovers find their way back FOREVER What every romance promises in the end

Happy Thanksgiving to all those who celebrate!

I’ll talk you you next week!