Genre-hopping: Why writers do it and should they?

Writers need to genre-hop. We need to explore what we like to write and how we want to write it.

I genre-hopped. I stayed within romance, but I explored romantic fantasy and erotica. I explored enough that I knew I didn’t want to write them anymore–and that is the whole point of genre-hopping. I settled into contemporary romance, and that’s where I’ll stay.

But say you want to build your writing career, actually make some money selling your books. It’s important to your customers they know what they are getting when they think of your name. Like what Stephen King is to horror, or what Danielle Steele is to romance, you want to build your brand on your name and be consistent with what you’re selling.

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Do readers really know what they are getting when they buy one of your books?

I remember clicking on a romance author on Amazon. I can’t remember her name, and I wouldn’t call her out anyway, but she had several books published. When I went through them, though, some were written in first-person, some in third. Some in present tense, some in past. Maybe you like her third person past books, but when she releases a new book or if you try to read through her backlist, you may not always like what you buy. Maybe then you don’t read it, or you slog through it because you spent money on it and you don’t want it to go to waste.

Is this how you want your readers to feel about your work?

I started thinking about this because I wondered how the big names do it. How did Stephenie Meyer go from the Twilight series to The Host to The Chemist? Was it seamless for her because adults read Twilight, so her adult fiction wasn’t a departure from her original work? Or did she lose millions of readers because the teenagers enamored by Edward and Bella had no use for her adult fiction?

Is genre-hopping like jumping from a cliff--career suicide_

Photo by nour c on Unsplash

I think about Nora Roberts, too. She writes under a pen name as well, but under Nora Roberts, she writes contemporary romance with maybe a bit of paranormal or magic thrown in. She’s well known for her trilogies, and she has many contemporary standalones to her credit. But her newest release under her name is a post-apocalyptic called Year One. Does Nora have a big enough audience that they will read whatever she writes, or will she lose readers who are not interested in a new genre? Would she have been better off releasing this new book, which is the first in a trilogy, under a new pen name? I guess until reviews and sales numbers come in (there are a few 1-star reviews that indicate that some readers aren’t happy she took a detour), we won’t know. I admire her for spreading her writing wings and trying something new, and by now, maybe she doesn’t care if her career takes a ding because she took a chance.

No matter how much I preach you have to write with your reader in mind, you still have to like what you’re writing.

There are other reasons for genre-hopping, but you have to decide if it’s right for your brand:

1. Maybe the genre you write in is dead or not selling. Trends come and go, and if you can quickly write a book and publish it, perhaps you can ride the high of the next new thing.

2. You’ve depleted your ideas. Maybe you have no choice because if you didn’t genre-hop, you wouldn’t be able to write anymore.

3. Maybe a complete plot fell into your head, and you don’t want to waste the idea.

4. You have an opportunity to collaborate with an up-and-coming author in a different genre, and you are excited by the chance of exposure.

One of the problems I see indies having is they aren’t thinking about their books as abusiness for authors business. Joanna Penn, on a podcast I listened to a while back, said her Business for Authors book is her poorest selling book and she can’t understand why. I know why–because indies don’t like to think of their books as a business (yet they are quick to pout when their books don’t sell).

Think of this analogy: Say you have a favorite chocolate store; you go there all the time. You know the owner, you love the chocolate. But one day you take the time to drive there, and they don’t sell chocolate anymore. The store is full of baseball cards. You get disgusted, not to mention confused AF, and leave.

Do you go back? Maybe once to see if they started selling chocolate again, but when you find out that they haven’t, you won’t go back.

Or maybe you want your books to be like a flea market. Something for everyone. Or will you end up with nothing for no one? You never know what you’ll find at a flea market.

I used to be super against genre-hopping, and for my brand, I still am. I want to be known for contemporary romance written in the third person. When I use the pre-order feature, I want my readers to get excited that I have a new book being released because they’ll know exactly what kind of book it will be.

I don’t want my readers to look at my pre-order like it’s a white elephant sale.

If you decide to genre-hop and publish under your name, you’ll have to market it differently, and you’ll have to be prepared for readers to be unhappy if they inadvertently read something they didn’t mean to. Take this comment from this blog post:

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Her reluctance to use a pen name is costing her reviews. Well, one, but maybe more in the future. Where do you cross the line between knowing you need a pen name, or not to genre hop, and when to keep going? You would think that readers would be able to tell between racy and sweet by looking at the covers, reading the blurbs. But on the same token, don’t you want everyone who likes you to read everything you ever write?

Unfortunately, I paid for the ISBN numbers for the genre-hopping books I published. Maybe one day I’ll yank them because as my backlist grows, they will not fit into my library. It’s the price I’ll have to pay for not thinking ahead, or for experimenting and actually publishing them.

Maybe you won’t care, and that’s okay. We all do what we need to do to achieve our goals.

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Where do you want your book business to go?

So think where you want to be in five years, in ten. How will your genre-hopping fit into your plans?

It’s never too early to plan–or do damage control.

Do you have thoughts on genre-hopping and pen names? Let me know!

Other articles about genre-hopping:

Genre Glue

Thinking About Writing in Multiple Genres? Here’s What You Need to Know

The Pros and Cons of Switching Genres — Guest: Summerita Rhayne

Happy writing Vania Margene

Write Naked: A Bestseller’s Secrets to Writing Romance & Navigating the Path to Success by Jennifer Probst–A book review

Every writer could use a guidebook, a map, perhaps a mentor who can say, “If it were me I do this.”

I read Write Naked: A Bestseller’s Secrets to Writing Romance & Navigating the Path to Success last year, but as a series of book reviews I’m starting for my blog, I pulled it out again and reread some of my favorite chapters.write naked

In Write Naked, Jennifer Probst takes you through from the beginning of her career, when she didn’t think she would make it, to present time, when indeed she has made it, evidence being she’s able to add best-selling author after her name.

It’s gratifying to know that even a best-selling author has fears, flaws, and has made mistakes, but being she has made it to the other side, she also gives us tips and tricks to overcome our fears and if you really want this thing called a writing career, what to do to achieve it.

Some of my favorite chapters include:

Chapter 4
Green With Envy
Jennifer acknowledges that yes, writing is a community, but that community is steeped in jealousy, cruelty, and fear. I see it on Twitter. I read it in a poor book review by another author, sometimes even a malicious review. I see it in the passive-aggressive interactions between me and my other writer friends. Pretty soon you don’t know whom to trust, who really is happy for you and your success. Jennifer writes a chapter on this–a very honest and forthcoming chapter. She says on page 34 of the paperback  . . .  “jealousy . . .  is an endless vicious cycle.” Don’t let it consume you; there will always be someone doing better than you, and you will always be doing better than someone else.

Chapter 5
The Write Path
1. You’ll make mistakes. Costly mistakes.
2. Overnight success is never overnight.
3. Once you reach the top, there is nowhere to go but down.

This may seem like a downer of a chapter, and perhaps it is. Jennifer reminds you that a writer’s journey is tough. There is a reason why writing is compared to running a marathon or climbing a mountain. Your journey takes a ton of preparation–years of writing, years of learning the craft, refining your work. It takes many books. One foot in front of the other for years. Then what do you do when you reach the top of the mountain? When you bury a flagpole in the summit and can call yourself a success? You climb down and do it all over again.

Chapter 8
Trademarks of Bestselling Authors
There are no shortcuts. Sit down, do the work. But what is the work? Jennifer, along with other romance authors, gives you an idea of what it takes to get where they are. This chapter includes writing advice, networking tips, and thinking about writing as a career, not a hobby.

Chapter 12
The Indie Revolution
Jennifer did publish as an indie author, and she gives her readers a few tips on how to publish a good book. You may not like what she has to say, but all of her advice has merit. Probably the biggest takeaway from this chapter is indies need to remember they are writing for readers. You want and need them to like your books. Publish accordingly.

Toward the end of the book, say the last third or fourth, Jennifer goes into what makes a romance book an addicting read. Snappy first lines, lovable characters. Setting up and delivering on a hook, keeping up the sexual tension, keeping your middle from sagging. She touches very briefly on all these and more, so if you think you have any of these issues in your own writing, find other craft books to study with, because these chapters tell you what I know many don’t want to hear – write a good book and keep reader expectations in mind as you write. As with any genre, there are tropes and rules you must follow, or all you’ll do is make your reader mad, and that could result in a bad review.

Jennifer’s last chapter is Happy Endings. She coaches you on how to end your book on the best note possible. But finishing one book isn’t the end! There will always be another book to write, another mountain to climb, another race to run.

Jennifer-Probst-2-1Jennifer won her gold medal, and she tries for another every time she sits down to write.

I recommend reading this book in its entirety, and I pull it out every now and again for a pick-me-up or a reality check.

You can find it on Amazon here.

Thanks for reading! Do you have any books from authors you like to read that give you tips or a much-needed reality check? Let me know!

 

Happy writing Vania Margene

 

 

My Next Few Weeks

Vania's AprilMay Plans

Last week I finished Wherever He Goes. At 77,863 words, it’s one of the longest books I’ve written, and I’m very proud of how the story came out.

What does this mean for the next couple months in terms of my writing schedule?

Take a look:

Plot out my next book.
I left a few threads open while I wrote Wherever He Goes, and I need to decide if I want to close them up or write a companion to the book. The companion would be about Aiden’s brother Dylan. I foreshadowed a few things about him, but his story isn’t fully developed in my head yet, so I need to think, do I want to leave the threads loose in case his story comes to me, or tie them off and move on? I’m hoping a solution will come to me while I edit. For now, I have another book I need to plot out that has nothing to do with Wherever He Goes. I want to get most of the bones of that book written down before I forget any of it.

I start edits on Wherever He Goes on April 2nd. My editing process is long and contains many steps, mostly because I edit myself, but mostly because even if I did pass my book on to an editor, I would give them as clean a version as I could. My editing process includes:
Initial read-through. This is where I fix blatant typos and plot holes I noted while writing that I didn’t go back and fix. I’ll fix character discrepancies and repetition. I’ll fix my characters’ overall arcs. As I get to know them, my writing loosens up, so I’ll even out the flow of the story. All this is easier on the screen.
Print it out. I need this step because this is where I put my chapters in (I write without breaking up my book) and make sure the plot makes sense. I have an easier time with this when I can “see” the book laid out in front of me. Often this is when I beef up scenes or take out parts that don’t need to be there.
I listen to my manuscript. I have Word read my book to me. This is where I do line edits, and I pay special attention to dialogue and syntax. One day I’ll do audio for my books, so I pay special attention to this step. This step gets rid of wordiness, and it takes about four to five days to listen to it all.
I proof the proof. You can see a lot of typos and long paragraph blocks that need to be broken up when you read the proof you order from CreateSpace or wherever you publish through. You can find repetition, errors, and there have been times I’ve caught huge consistency issues. Always read your proof as a reader would. Take your time, sip on some coffee, tea, or other beverage (keep it non-alcoholic so you have a clear head). This step takes me about three days. I take my time because this is the last step, and the last time my eyes will be on it.

After I edit, I’ll put in the changes and order another proof to make sure my formatting stays perfect.

I don’t have a pre-order set up for Wherever He Goes, no blog tour set up or anything. I did a successful Freebooksy for my first book in my trilogy, so I know I have readers out there. I’ll do a soft release for this book because I hope I’ll already be a few thousand words into my new book.

I’ll still continue to blog. Lately, I’ve been doing more book reviews on the non-fiction I’ve been reading. I have a lot of time at work and I’ve accumulated a pile of books that could be useful to other indie authors. Plus, it’s content, and I’m horrible at blogging consistently.

I’m going to basically stop doing Twitter giveaways. They are useless. There is too much free stuff out there and they are a waste of money. No offense to the people still doing them–I wish you well. This includes doing a Goodreads giveaway. Until I can know for sure you get the bang for the buck, a promo site like Bargainbooksy may make more sense. And cents.

Summer is a time when things slow down, and people take vacations, do things with their families. I still would like to try to write 1,000 words a day and publish another book by the end of the summer. Trying to stick to a three-book a year schedule may be tough because I have to have a whole book in my head before I start writing. I have bits and pieces of plots bouncing around in my brain, but nothing fully realized yet. So I have this next book to plot out, then I hope something comes to me.

Vania's AprilMay Plans (1)

That’s what I’ll be doing for the next little while. I’m excited to release Wherever He Goes. I have the cover tentatively worked out, and you can see it on my Facebook Author Page.

I don’t have any writing conferences to attend this year–a few things take precedence like my son’s high school graduation. I also have a few things going on I don’t have the liberty to discuss, but I’m going to guess will be very time-consuming.

I also need a couple days to make box sets of Summer Secrets and my Tower City Romance Trilogy. It will be a pain in the butt, but worth it!

I’ll be busy between now and Fall, but I’m looking forward to the challenges!

What are your plans for the next little while?

Happy writing Vania Margene

 

images created with http://www.canva.com

Author Interview–Aila Stephens

Everyone loves to hear how a launch goes. Was it successful? How many books did they sell their first day? Their first week? How many page reads did they have if they were enrolled in Kindle Unlimited?

Book launches are exciting.
◊Cover reveal!
◊Excerpts!
◊Author interviews!
◊Blog tours!

But what about after? There is always going to be someone else who releases a book and our attention will be jerked away by a shiny new cover.

What happens after the launch? What happens months after the first week of sales? How does an author keep the momentum going?

I spoke with author Aila Stephens to find out. Listen in—maybe she’ll tell us all her secrets.

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You launched Sex, Love, and Formalities, the companion to Sex, Love, and Technicalities in November of 2017. How did that launch go for you? Can you give us a quick rundown of what you did to prepare? You hosted a giveaway, as well, correct?

Sure! I drank a lot of coffee. I panicked a little…no, no. I mean, yes, I did those things, but really, I talked Formalities up on social media a little more than I did when I launched its’ predecessor. I had much better-looking bookmarks printed up, and I spent a little more time and money on the book trailer than I did for the first one. I love having a book trailer for my books. It’s mostly a total vanity thing, but they’re still fairly rare in the indie community. Giveaways are pretty hit or miss, I don’t think that’s a secret, but I look at them as a necessary evil.

I did have a giveaway. It’s no secret that giveaways are pretty hit or miss, and there’s never any rhyme or reason to how many participants you get, but this one had decent participation. I gave away two signed copies of my books along with coffee and tea, a mug, and even a nice shawl to throw over the shoulders as it was quickly turning wintertime.

That was a great giveaway! I was bummed I couldn’t enter. You also did a free book promo for book one during the launch of book two using some of your free days allowed to you in the KDP Select program. Can you explain how you promoted that, if you did? If I remember correctly, your stats for that free book were rather impressive.

I promoted using Twitter and my Facebook author page.

I am going to strangle myself for this, but I cannot for the life of me remember exactly how many free copies of Technicalities were downloaded during those days, but it was several hundred—maybe even closing in on a thousand. I’d tell you concretely, but apparently, Amazon won’t let me go back that far. Whatever it was, the top ranking I got on Amazon that day was #14, for Women’s Fictions > Crime, and I believe it was #20 for Women’s Fiction > Romance.

That’s fantastic! Did your free promotion for book one bolster sales for book two?

In the weeks following that free promotion, I did have several thousand “normalized pages” of Formalities being read on Kindle Unlimited, which was very nice.

…If only all those free books and KU pages led to reviews, right?

It’s hard to tell if the sales of Formalities since then have been directly related to that free promotion, though I suspect most are.

Did you find it easier to launch book two since it was a sequel?

I did. I had so many—so very many—mistakes I learned from with Technicalities. I think that’s kind of a great thing though, learning from one’s own mistakes. I made a few with Formalities which I hope to avoid with the next book, and I’m sure I’ll make some with it that I’ll try and avoid with the one after that…and so on and so forth.

What are you doing, four months after your launch, to keep sales going? And are your methods working?

Still drinking coffee, still panicking. Ha! No. It’s not in my nature to go for the hard-sell. I do share pictures of my covers from time to time on Instagram, though it’s fruitless. What I think has helped me the most to see continued sells and KU reads has been my blog. I didn’t have the best track record of consistently blogging, but after my launch, I decided to make blogging my second priority to writing more books. I blog every Monday and every other Thursday. I’m still trying to wean myself from blogging just to other writers and figuring out how the heck you blog for readers, but I digress.

At the end of every blog post I include a small, hopefully unobtrusive, advertisement I made for my books and I link it to them on Amazon. I have noticed that I usually sell something on Tuesdays and/or Fridays, and my KU pages have remained rather steady.

This is a comfortable way for me to garner attention to my books without me feeling like a spam-artist.

Again…if only those translated to reviews.

What have you learned from either of your books to help you launch and maintain momentum for your next book?

I want to give a little more time between finishing the book and launching the book. With this next one I want to seek out ARC reviewers on YouTube (which, honestly, excites me and kills me a little on the inside), and I also want to spread out smaller, but still impressive, giveaways. I am still researching some launch tactics, but these are the main ones I intend to employ this go-round.

Do you have any tips for those who are seeing declining sales after their launch?

I would ask them what they’re doing to keep putting it in front of people. Like I said, there isn’t a soul out there who can say I’ve sent them an auto-DM going, BUY MY BOOK!! But I endeavor to have a quality blog I drive traffic to several times a month, in the hopes that by the time someone gets to the bottom, they’re intrigued enough to take a look at my books.

You can’t publish a book and then expect people to find it without a little elbow grease.

Have you ruled out paying for ads or promotions?

Not at all! I just don’t want to do it for two books. Once my next book comes out, I’ll shell out a little money for advertising and see what comes of it. Three is by no means the magic number, but I will chalk it up to research, too. I can’t afford to be anything except financially prudent with this, but I’m excited to see what happens with it.

I’ve read the best advertisement to promote your work is to write another book. Do you believe this is true?

Absolutely. I wish I had the ability to write full-time so I could crank them out faster. I think in today’s world, we’re all so accustomed to instant-satisfaction that we don’t want to fall in love with a book or an author if they’re not producing anything else. It’d be like watching The Paradise on Netflix and falling in love with it only to learn they shucked it after two seasons. We binge-watch in this day and age, and readers binge-read. This is why there is so much advice out there saying book series are the moneymakers.

…says the girl writing a standalone book right now.

Think of Harper Lee. To Kill A Mockingbird is a priceless piece of American literature, but for the longest time—fifty-five years!—there was only one published out there by Ms. Lee. I don’t know how well that sort of publishing schedule would work in this day and age. 😉

I guess the secret is to write such a thought-provoking, moving book, that your book is mandatory reading in all schools! Thanks, Aila, for taking the time to chat with me!

Vania, thank you so much for sitting down with me again for such a lovely interview! I am always honored and humbled that someone of your talent and expertise has time for little ol’ me.

And to all of your amazing readers, thank you so much for taking the time to get to know me!

Love ya, mean it!  -Aila

Aila always makes me blush. I hope you enjoyed her interview and maybe learned a little something about how to keep the momentum after your launch from drifting away. Help keep her momentum up by downloading free copies of her books here (March 27 and 28) and give her Amazon profile a follow while you’re there. 🙂

Aila is leaving her mark all over the interwebs, and you can follow her Instagram account, Tweet with her on Twitter, like her Facebook author page, and definitely give her blog a peek. She’s in the middle of a wonderful writers’ resources series you don’t want to miss!

Thanks for reading!

 

Quotes taken from the websites in the photo captions, and photos taken from http://www.pixabay.com and http://www.unsplash.com. Graphics created with these photos in http://www.canva.com.

Author Interview: KT Daxon

Today I spoke with author KT Daxon. We chat a lot offline, but we moved our discussion online so you could listen in on what her publishing experience was like, the roadblocks she ran into, and if there were any silver linings to the whole thing (of course there were!) Join me as I grill chat with KT about how it felt to release her first book! KT Interview

Vania Margene Rheault: I think I read somewhere you’ve worked on your book for about four years before your editor got a hold of it, is that right?

KT Daxon: Yes, that’s correct. Broken Tomorrows began as a Nanowrimo project in 2013. I’ve rewritten it like 80 times and shaped it into a piece of work I was comfortable sending to my editor.

Vania Margene Rheault: How did you start writing it? What compelled you to sit down and try to write a book?

KT Daxon: I had participated in NaNoWriMo two years before, though that book never saw a second draft. When we moved to Virginia, I had a rough start to the year and sought writing as a way to manage the dark cloud that loomed over me. Writing the first draft was a form of therapy that turned into a passion. 1

Vania Margene Rheault: I think writing is a form of therapy for a lot of people. How did you come up with the plot? I have to admit, your twist surprised me.

KT Daxon: Some people have told me the twist was confusing, others, reacted the way you did, surprised. The original plot is a 180 from what Broken Tomorrows ended up publishing as. I wanted to write about a single mom running from a past, but as the years went on the plot changed. My antagonist, Landon transformed into a guy I actually began to care about. In the end, it became his story as much as my female main character, Gabby’s.

Vania Margene Rheault: When you think of plots, or need help nudging loose an idea, do you brainstorm with anyone? Use writing prompts?

KT Daxon: Most of my plots are pulled from real life events, some happen to me, others to someone else. For Broken Tomorrows, I had a friend read the first draft and we talked often about different aspects, including figuring out plot holes. Luckily, the story has changed since the last draft she read, so she gets to read the twist and all the new goodies I’ve included. I only use writing prompts if I am 100% without an idea.

Vania Margene Rheault: You’re already writing another book, aren’t you?

KT Daxon: I am! I’m very excited about this new work in progress and I think that if I can get it to work like I envision in my head, it’ll be a great addition to any bookshelf.

Vania Margene Rheault: How will you mesh that sentiment, keeping your story your own, while improving your story from beta reader feedback and editing advice?

2KT Daxon: It won’t be easy, but I think if any writer were to listen to their editor/beta readers advice with an open mind, and then consider the possibility of making a change that has a meet in the middle aspect to it. I’m trying to think of an example with Broken Tomorrows but I’m blanking right now. Bottom line for me is I need to be open-minded to the suggestions the editor/betas are giving. To understand and know that it’s not because they want to take over your story, but they really are there to help and at the least cause you to pause a moment and consider the possibilities.

Vania Margene Rheault: Sounds like you’d have to think seriously if you ever decided to query. The editing process for books that have been picked up scares me, honestly.

All this background information has been fun, but let’s get to the real stuff, shall we? You launched, ah, early. I’m sure you’re not the first person who has done that. How many plans did that mess up?

KT Daxon: When I hit “approve proof” and published earlier than planned, I won’t lie, I panicked. I had planned to publish on my 35th birthday, make it a big party/celebration day. I had an ARC contest set up, an Indie Feature spot right around the launch date, my bookmarks and swag hadn’t been ordered yet…it got scary. But, it all worked out in the end. The four people who entered the ARC contest ended up getting autographed copies of my book, the indie feature is still on which will be helpful, and my swag is here so I can work on marketing. It also allowed me to begin my next WIP, so, all in all, it worked out.

Vania Margene Rheault: The process of putting the book together after the final manuscript is ready sounds daunting. How did you go about the cover and formatting? How did you decide what platforms to publish on, and what vendors to use?

KT Daxon: I had planned to do the cover myself, but I had to admit to myself it just wasn’t something in the cards for my debut novel. I’m still learning. I was lucky and had a couple of offers for assistance and stumbled upon my cover designer, Aila Stephens. She offered to the read the book to get a good idea as to what we could do and I was thankful for that consideration. I think she did an excellent job and between the two of us, she produced a solid cover. As for formatting, I got lucky there too and a friend helped me with that as well, Rebecca Yelland. CreateSpace has a template that even I seemed the screw up so Rebecca used it to shape up my paperback. A few adjustments from myself and we whipped it into shape. As for what platforms to publish on; that is something I’m still learning. I used CreateSpace and clicked all the channels I qualified for.

Vania Margene Rheault: With so many books being published every day, launches don’t go as well as we hope, or think they will. Care to share numbers? How did your launch really do as compared to as how you hoped it would?

KT Daxon: I wasn’t sure what I expected for launch day, but as of this interview 3/16 I am just under 30 books (paperback and e-book combined) sold. It could have been worse but had hoped it would be better.

Vania Margene Rheault: I don’t think I sold any of Don’t Run Away the first week. But that was my fault–I didn’t tell anyone it was available.  What are your marketing plans for the foreseeable future?3

KT Daxon: For Broken Tomorrows, I am going to try something risky next month. To celebrate my birthday and make it fun for everyone, it’ll involve gifts! But, those details are a secret, so readers will have to be on the lookout on my social media and website on April 1st. 🙂 I’m also going to renew my bookmark order and distribute those pretty much anywhere I can; dentist office, airport, housing office, and anytime I go out to eat. Just today, I left one with my receipt for lunch asking the waitress to share with a reader in their life. I also plan to craft a Facebook ad soon and use that to promote on FB in May.

Vania Margene Rheault: That’s a great idea! How are you going to promote that? I notice you’re quite visible on Instagram. Is that your primary social media choice, besides Twitter?

KT Daxon: Twitter is my primary social media choice because there’s more engagement here. Instagram is next because it’s easy and I also get a bit of engagement. However, I’m on FB as well but it kinda lacks in engagement. I plan to post a video, but Instagram only allows for 1 min videos, so that’ll be my challenge. I’m currently working on a “script” for the video now, LOL.

Vania Margene Rheault: Right. I’m rarely on Instagram, so I’m not sure of all the ins and outs. Do you have a tentative publication date for your next book?

KT Daxon: The only publication date I have for the next book is Spring 2019. Ideally, I’d love to publish in December of this year, but with my upcoming move, I need to be realistic.

Vania Margene Rheault: Right, as you know these things sound quick, but once you’re in the middle of things, you never know what can slow you down. Now that you’ve had your launch and you’ve gone through the publication process, can you share one thing that surprised you the most?

KT Daxon: One thing that surprised me the most was how hard it was to sell a book. I didn’t automatically think my book would be flying off the Amazon shelves but, selling a book is hard work!

Vania Margene Rheault: Yeah, it’s difficult to get your books out there. It’s something us authors struggle with on a daily basis. Is there anything else you want to add before we wrap this up for the evening?

KT Daxon: One thing I am learning is that you have to spend money as a self-published author. Biggest lesson learned is that writing is not a job; it’s a craft that when passion takes ahold of it can spin into a spectacular journey. I just want to add that I recommend our readers to feel free to download the preview offered on Amazon and keep an eye out for the giveaway information to be posted.

Also, final thought: If writing is your dream, if writing is your passion; never ever give up on it or yourself. There will be days where you’ll want to burn your laptop, but the reward of publishing is so worth the bad days.

Vania Margene Rheault: Sounds like advice we all need to hold on to at night! Thanks for chatting with me, tonight, KT, and for being so forthcoming. It’s always a nice reminder that while things look rosy on the outside, the reality is, writing and publishing is a struggle. Good luck and keep us posted! I know we’ll all be looking forward to your contest.

KT Daxon: Thank you for having me! It’s been fun, as always. I’ve enjoyed sharing some background information on my book and the whole process. Have a great night, Vania.

Vania Margene Rheault: Goodnight!

kt's cover

Look for KT’s book on Amazon, now available on Kindle and in paperback!

Follow her Amazon author page.

Check her out on Goodreads.

Check out KT’s Instagram here.

And follow her author page on Facebook!

And as always, follow her blog, on her website!

Thanks for reading!

Indie-publishing chat: 411 with Vania and KT–Author photos

Indie Publishing Chats

Today’s chat we talked about author photos. Lots of people go with the casual photo, even a selfie, on social media, and if that’s the image you want to convey, that’s fine. But when you publish a book AND WANT TO SELL IT, you’re opening a business. I feel like you will be taken more seriously as a business person and an author if you look professional online.

Here’s a sample of author photos: EL James, Jennifer Weiner, Hugh Howey, John Green and Stephen King.

 

Let’s open the floor to chat. Thanks for listening in!
KT Daxon
Let’s talk about author photo first, what do you think?

Vania Margene Rheault
Author Photo sounds great! My brother in law did mine about a year and a half ago. I guess I need an update.

KT Daxon
Awesome! I have a friend who agreed to take mine. It’s a matter of matching schedules around appointments and kids. I may have to take my own. What should a new writer consider when getting an author photo taken?

Vania Margene Rheault
Well, I guess for me, it’s a question of the kind of presence you want to convey online. Some people go totally professional, some people use a selfie, that looks pretty good, some use a selfie that definitely looks like a selfie, and some don’t us a real photo at all, only an avatar or their logo

KT Daxon
What do you advise against? You mentioned before that obvious selfies are a no-go.

Vania Margene Rheault
I suppose if you want to maintain a level of professionalism, you should find someone to do it for you. If you’re going to query, what kind of picture do you want a potential agent to find? S/He has to work with you. First impressions are important.

KT Daxon
As with everything one does in life is.

Vania Margene Rheault
It’s like people saying they don’t judge books by their cover–yeah they do.

KT Daxon
If I take it myself, I planned to use a tripod and a remote. Ha! So there are ways to not have to pay out or have a friend do it, correct?

Vania Margene Rheault
Sure. I asked my brother in law to do it. He has a decent camera.

KT Daxon
What should the photographer (no matter who it is) think about when taking the photo? Full body? Headshot? Etc?

Vania Margene Rheault 
Well, that’s up to you, but a headshot seems to be the best. You have to think like Twitter, or Facebook, your Amazon Author page and your Goodreads page, they all will have a photo, and sometimes the space isn’t that big. Also, you may want your photo on the back of your book, or in the back matter with the about the author section. Those photos aren’t big either, so you want something that looks good, in a small size.

KT Daxon
Plus, most people don’t want full body photos of themselves. LOL. Do you recommend getting a number of poses to have on hand?

Vania Margene Rheault
Yeah, no thanks. I have a few poses, but I use the same one almost everywhere. It’s important to stay consistent so people online recognize you. You want your readers to be able to find you. I have a few different poses in my media tab on my website though, in case I get famous and a reporter wants to use a different picture. 😛

KT Daxon
Ha! Love it! What about IN the photo? Backgrounds? What should the picture NOT have in the background, etc. I’m not wording this right so hopefully you know what I’m asking.

Vania Margene Rheault
Well, I’ve read to not have a brick wall behind you. And I actually see that a lot. I had my best ones taken in a breezeway at my local library. Natural light is the best! Joanna Penn goes into this a little bit in her How to Market a Book. She advises you to do your hair, put on some makeup, don’t wear a busy print. Outside looks good, if you’re near a tree or something. Or go to a cafe, so you can pose with a coffee mug and maybe a book. But turn the book so you can’t see a title.

KT Daxon
Oooooh, good tips! I would have never thought a brick background would be bad!

Vania Margene Rheault
Yeah. Or a chain-link fence can make you look like you’re in prison.

KT Daxon
I’ll have to check out that book, sounds like it could have excellent tips in it. BTW- you should write your own “How to Publish” book…*wink* just saying. ❤
Hahaha. That’s funny.

Vania Margene Rheault
Thanks. Not sure I want to go into non-fiction right now. Maybe when I have the sales to back up my knowledge. 🙂 I was thinking of doing some kind of planner or journal with my trilogy theme. All the couples had a ton of photos and I could pull quotes from the book.

KT Daxon
That would be awesome! I love that idea.

Vania Margene Rheault
So do you have any ideas for the author who doesn’t want to put their picture out there? That has always kind of mystified me.

KT Daxon
Well, I believe each their own, but it baffles me why an author wouldn’t share with their readers what they look like. This could be a whole other blog post topic but, I think it’s important for a reader to know about the book and the author. Why do you think authors hide behind their words? What are your thoughts on those that do?

Vania Margene Rheault
I actually am not sure. I guess they are concerned about privacy. But what happens if their book takes off? Will they not do signings? Or do interviews? Will they not do face to face meetings with anyone who wants to sell their books? I guess they don’t think that far ahead.

KT Daxon 
Maybe it’s self-doubt? Like, they don’t think they’ll ever make it that big? Could be a great guest post idea for a future blog? I know for myself, I think big with low expectations

Vania Margene Rheault
That’s true. I kind of feel like, if they act like no one is going to read their work, then no one is going to read their work.

KT Daxon
I agree. If they think it’s bad, everyone else will too. That’s why I think it’s important that through the doubt, anxiety, and stress; you stand behind your work and have faith in it.

Vania Margene Rheault
That would be an interesting blog post–find someone who is not willing to put their photo out there. But I only know a handful of people who do that, and they probably wouldn’t talk about it.

KT Daxon
Hmm, tempting to do it myself.

Vania Margene Rheault
Although, on Twitter, there are lots of people do that–I’m just not friendly enough with them to ask.

KT Daxon
See what I can come up with…lol

Vania Margene Rheault
Sounds good! Anything else for our author photo chat? I can’t wait to see yours! Here’s a list of the places it can go– Amazon Author Page, Goodreads, your FB author page, if you have one, your Google + page if you have one, LinkedIn, Twitter, of course. Your website. Even a business card at some point.

KT Daxon
I think that’s it for Author Photo, but thank you for telling me where all it can go. Many of those places you wouldn’t normally think of, especially as the anxiety rises with the publication date nearing.

Vania Margene Rheault
Right. It helps to have a list. There’s a lot you need to know, but on the bright side, when you’re a relative unknown, no one is watching you make mistakes. 🙂

Like usual, our chats bleed off into things not fit for chat, and we started talking about something else. But here are a couple more articles on having an author photo, if you’re on the fence about having one, or even revealing your true you to your fans:

The Relevance of a Professional Author Photo

A Picture Says It All Or Does It? Judging an Author by Their Photo

An Author Photo Is Worth a Thousand Words
Your book jacket photo will follow you for years. What do you wear? How do you look?

Thanks for reading, and we’ll see you again at our next chat!

Indie-Publishing 411: Chat with Vania and KT–Imprints

Indie Publishing Chats

Imprints are fun . . . some say frivolous. But if you have any long-term plan to publish books, having an imprint is another way to claim your work. If you think really long term and are successful as an author you may want to publish other writers’ works. Joanna Penn, not long ago, created her own imprint. While she’s not accepting submissions, she certainly has what it takes in terms sales and exposure to draw in new talent under her imprint if she so chose. Never write-off something that could be part of your brand, as you never know what the future holds.

Let’s listen in to the chat I had with KT about imprints.

KT Daxon
What are imprints and how important are they? Personal preference or encouraged for Indie authors?

Vania Margene Rheault
Imprints are the name and logo of the publishing company you set up for yourself when you publish. They are a personal preference, but your name will be listed as the publisher of your book on CreateSpace if you don’t have one. They aren’t encouraged as much as owning your own ISBN numbers, but they go hand in hand.

KT Daxon
How does one set up an imprint?

Vania Margene Rheault
The first you have to do is make something up. Something you like, something short, though, so it doesn’t take up a lot of room. Something that means something to you. I’m a romance author, and I love coffee, so I made up Coffee and Kisses Press. BUT and this is a big BUT, you have to make sure it’s not taken by someone else. Coffee and Kisses Press was like, my 4th choice.c&k2

I had a friend draw the mug, and my son did the rest. I share this imprint with @drwillisbooks. David doesn’t write romance, but he wanted an imprint and they are kind of hard to think of. So many are taken.

KT Daxon
So you both use this when publishing?

Vania Margene Rheault
He only has one book under this imprint. He published other books with iUniverse, and they have their own imprint. But yeah, all mine are under this imprint. I bought my own numbers and I knew I wanted my own imprint from the beginning.

KT Daxon
You say so many are already taken, how do you advise other authors on creating their own? Coming up with names is difficult for me, and in turn drive me crazy until I figure it out.

Vania Margene Rheault
I’ve read up on it, and they say that if you think of something personal, it’s easier to be unique. Like your pen name. I know how you made it up, so I mean, keeping it close to your heart it’s easier. But I suck at stuff like that too.

KT Daxon
Would you recommend I use my pen name as my publishing imprint?

Vania Margene Rheault
I would suggest you think of something cute. Especially if you’re going to stay with writing romance. PillowTalk Press. On the shape of a pillow. LOL But I bet that’s taken.PillowTalk Publishing

KT Daxon
Hmm

Vania Margene Rheault
Actually, it’s not. That’s funny.

KT Daxon
Hmm, I don’t know if I’ll stay with romance. Down to Sleep is Romantic Suspense … the next book after this is likely considered Contemporary Romance? Hahahaha! Hmm …
How much does getting your own imprint cost?

Vania Margene Rheault
Nothing. You pay for it when you buy your own ISBN numbers. Unless you hire a designer. Then that would be an extra cost.

KT Daxon
Even better, LOL. So, when you buy your ISBN numbers, you will just include that during that purchase?

Vania Margene Rheault
You can look for ideas on Canva. They have logo templates. Yes! Great question. You need to have thought of your imprint name before you buy your numbers because there’s a field for it.

KT Daxon
I know what will be running through my mind now. LOL That’s all the questions I have for now on imprints…that I can think of. Oh! I have one more. How can you find out if an imprint is taken? Is there a site?

Vania Margene Rheault
No, you just Google it. Most of the time if there is a publisher or a press associated with it, it will be the top few search results. But I used all the search engines to make sure: Yahoo, Bing, Google. You get slightly different results, and it’s better to be safe than sorry.

KT Daxon
I got one I will check out…where on Canva can you use to check for logos?

Vania Margene Rheault
If you go to Create A Design, it’s under the menu, Marketing Materials. I made mine before I knew Canva existed. I have a tab on my website that explains my imprint and the books that are published under it. You have to be careful on Twitter if you are ever approached by a “press” or a “publisher” who wants to publish your book. It could be someone trying to publish your book under their imprint, and they don’t have any real publishing experience or distribution channels. They run your book through CreateSpace, just the same as you would then take a cut of your profits. So be very careful when someone approaches you–especially during the pitching games like #pitmad.

KT Daxon
Good to know!

Vania Margene Rheault
Yeah, it’s kind of scammy. But if they have a pretty imprint and a website that looks legit, it’s easy to get taken in. Everyone wants a contract and not everyone is as careful as they should be.

KT Daxon
Is Press the only thing you can use or are their others?

Vania Margene Rheault
You can use press or publishing. Those are the two main ones.

Our chat fizzled out after that because KT started experimenting on Canva. She wants to keep her imprint a secret until she publishes, so I’m not allowed to post what she came up with during chat. But if you need ideas for yourself, Google imprints and click on Images for the results. You’ll get an idea of what you need to come up with. Here are a few other articles on imprints:

Should Self-Published Authors Create Their Own Publishing Imprints?

A Quick Lesson About Publishers, Imprints, CreateSpace, and Bowker

Why You Should Create Your Own Publishing Imprint

A long time ago, I also wrote a blog post about imprints. If you’re interested, you can read it here.

Thanks for reading! Next up we’ll talk about having your author photo taken, and the advantages and disadvantages of trying to remain anonymous online and still try to sell books! See you there!

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