Words: 1420
Time to read: 8 minutes
Good morning! I hope you all had a good weekend! I worked more on my last book–getting ever so closer to finishing up. I’ll still have to take a break and read the proofs to look for typos I might have edited into my books, but the end is in sight, and I can’t wait! I might treat myself to a new Mac–my T is still driving me crazy, and it would be a nice little present for myself after working on this series for so long.
So, a week ago, on Monday, March 5th, Facebook, Instagram, Threads, and Messenger all went down. They were down for a couple of hours, but to say it spread panic across the author universe would be putting it mildly. I know a lot of authors happened to have releases that day, and I’m sure not being able to post was upsetting to a lot of people.
It was kind of eye-opening for me as well, because this was my first outage while on Threads instead of Twitter. Outages never bothered me because I was always able to flip from one platform to the other, but since Meta owns all of them, there was nowhere for me to go. A friend and I went to email for a quick exchange (just to assure each other we hadn’t been hacked), so all wasn’t completely lost, but not having any social media felt strange… scrolling is just habit. I finally was able to kick my Twitter addiction only because I found a substitute on Threads.
Anyway, so this gave way to some thought about how authors are always told never to build on someone else’s grass. I agree with that wholeheartedly–especially since TikTok gave me such a hard time, always accusing me of violating community guidelines. I’m glad I never got invested because it ticked me off and a ding on one of your videos like that affects your entire account and how they show your content.
But after my hassle with MailerLite, I realized that even a list you cultivate on your own doesn’t really belong to you. If your account, for whatever reason, goes down or glitches and you don’t regularly export your list as a backup, those emails you worked so hard for can disappear in a puff of smoke. Sometimes tech support can help, depending on your aggregator. MailerLite charges too much for their tech support and plenty of authors take their chances and stay on the free plan (that does not give you access to tech support) for as long as possible.
My WordPress site feels like it belongs to me. I pay for the domain and for the plan. I have access to tech support if something goes wrong (like when I accidentally deleted DNS records I needed), but the fact is, anything online can go down so even selling direct to avoid dealing with Amazon isn’t always a sure thing.
I guess this post is kind of a warning to pick and choose carefully. Last night I was thinking about all the author things I’m “stuck” with, and it’s kind of scary in a looking-into-the-future-and-adding-up-spend kind of way. Every single one of my books has a link to my author website and a call to action (CTA) to subscribe to my newsletter. Every single book. Over 20, which is over 60 files I would have to change if my author website ever went kaput (the ebooks and paperbacks on Amazon, and then all my paperbacks on IngramSpark). I mean, it wouldn’t be the end of the world to amend all that back matter, but if I didn’t have an IngramSpark code for free revisions, it would add up quickly. I was lucky I directed my readers to go to my website instead of a MailerLite landing signup page, probably one of the few things I did correctly from the start. My homebase, has been, and now with my newsletter gone, always will be, my author website.
Don’t get me wrong, I’m locked into other things too–things I want to keep at the very least because I like how they work. Like Bookfunnel. I may have gotten rid of my expensive plan that supported MailerLite integration after my migration to the new MailerLite platform screwed everything up (saving me 150 dollars a year), but I like how they deliver my free book and readers are used to that platform. The easter egg that I hid in Addicted to Her is delivered that way too. At least the team at Bookfunnel doesn’t seem to be going anywhere, and it helps that thousands, if not hundreds of thousands of authors, use them.
I’m also locked into my Canva account. I have so many designs there, and without it, I could never make changes to any of my book covers. I’ll always need my account, but luckily their business and reputation seem solid and hopefully won’t be disappearing anytime soon.
Maybe it will make you feel better to think that being locked into certain services isn’t only an author thing. I think Amazon is so integrated into our lives now that getting rid of it would cost–I have purchased several movies and TV shows on Prime. I would lose a lot of money if all of a sudden Prime Video disappeared. The same with my Kindle account. I’ve purchased many books that would disappear if something happened to my Kindle account. Several years ago I bought books on Nook, and when I dropped it into the tub, I lost all that content. I could have bought another Nook, but I preferred being on a Kindle anyway, so I swallowed the loss.
When you’re a baby author, as they like to say, you just don’t understand what you’re locking yourself into signing up for all these things. That would be the time to weigh what you’re willing to pay for, for pretty much all of your indie career. You get used to having access to those things and you tie up a lot of your IP into an account like Canva. But, when you’re new, you don’t know what you don’t know, and if you’re proud of your newsletter and start putting the landing page link everywhere, if something happens, you have no idea the damage control it takes to fix it.
I’m very fortunate that I linked to my website everywhere, and I’m very fortunate that I chose Bookfunnel as a way to distribute my reader magnet. I didn’t have to scramble to update any links–I don’t think I can portray in writing how relieved I was that I could just shut down my newsletter and not look back.
Building on someone else’s grass is definitely inconvenient at best (career damaging at worst), but sometimes you just can’t avoid it. We subscribe to products and services every day with the hope that those products and services have the longevity we need to keep our business afloat.
Only time will tell if the things we sign up for have staying power–in terms of the business itself and how we need to use them. I had thought MailerLite was a good fit and I recommended them several times, but they proved to be just as sketchy as any other business has the possibility to be, and some people just learn that the hard way. Lots of scammers in this business, and you’d like to think a steady business like that won’t turn, but like my daughter says, the risk is low but never zero.
I was lying in bed last night thinking about my blogs and how to make them seem more professional, if only on my author blog now, so it comes off as more newslettery and less bloggy, and I decided to create a “footer” of sorts for the ends of my posts. For eight years I’ve struggled with how to end my posts, and I’ve gone through various footers, like creating a graphic that has all my books on it and attaching my Amazon author page to it. This isn’t the right audience for that, but I would still like to end my blogs with some kind of signature so I came up with this. It’s especially important on my author blog now so no one misses the link to download their free book which I will add to every post.
Tell me what you think, and I hope you all have a great week!