Mid-August Check-in and What I’ve Been Doing

August 2019 blog photo

I usually have some writing-related blog post today, or commenting on something in the publishing or independent publishing space, but today I’ll just update you on what I’ve been doing, what I’m reading, and the things I’m going to try to do before the holidays hit. Christmas is in 128 days, if you can believe it!

It’s hard to believe summer is almost gone, and my daughter (maybe your kids already are) is going back to school in a couple weeks. I’ve done a bit of back to school shopping for her and ordered her pictures online.

I live in Minnesota, so I’m not looking forward to summer’s end. In fact, it’s always nice if the snow can hold off for as long as possible. Last year, we had a bad winter while I was recuperating from surgery and if we only get half the snow that we got last year, I’ll be happy. I’ll be figuring out my new writing rhythm when my daughter goes back to school, and that will take a little time to adjust to, but it shouldn’t be that bad. My work schedule won’t change, so that’s nice.


I changed All of Nothing‘s cover, blurb, and keywords. It’s still too soon to say if they made a difference.

But I am also doing the same for Wherever He Goes.

This is the old cover:

wherever he goes old cover jpg

Pretty and sweet. I have no qualms about it, but it also doesn’t give off the steamy contemporary vibe. So I changed it to this:

wherever he goes new cover jpg

They are both dressed, but I feel it ups the steam factor a bit. I also rewrote the blurb, but I won’t get into that, eventually I’ll get to the keywords. Looking for those will be interesting, as it’s a road trip romance, and that’s a sub-genre I know exists, but I haven’t seen the category for it on Amazon. I ordered a proof so I can see how it looks in print, but the ebook cover is already live. I’ve gotten great feedback on it, so for the skill I have and for the cost I paid ($7) I think it’s a nice change.

Of course, IngramSpark is giving me another pain in the ass about it. Since I published on Amazon, they are saying my ISBN is in use and not mine. I didn’t click on expanded distribution on KDP Print, so the ISBN should be (and is) available for other retailers. It’s just more going around in circles I’m going to have to do with them. Plus they keep insisting I didn’t build my cover within the correct guidelines, but I did. So, I think after I get this book straightened out with them, I won’t be using IS for expanded distribution anymore. Until they can become more indie-friendly, I’ll stick with Amazon.

I can honestly say that through all this wide business and going back and forth, I’ve learned what matters and what doesn’t.


Now that all my covers are how I want them to be for a while, I’ll be focusing on finished up my quartet. Officially called A Rocky Point Wedding (Books 1, 2, 3 and 4) I started book four a couple days ago, and I’m 10,000 words into it. At this point I’ll be trying to figure out covers and get a more concrete idea of what I want. I don’t know what I want yet, and when I don’t feel like writing I poke my eyes out look at stock photos. If I thought doing my trilogy was a pain, this quartet will be the death of me.

I am planning on a slow release . . . possibly one book a month, and while I’m releasing I’ll take a break write a new standalone that I’ve been planning for a while.

But first, book four. This book has its own plot to figure out, plus wrapping up wedding stuff. I do have a book 0 I could write if I ever feel like revisiting Rocky Point, or if I ever feel like starting a newsletter, I could write a prequel novella and offer that as a newsletter sign-up cookie. So there’s that potential, anyway.


I’m reading a really great book right now called Scratch: Writers, Money, and the Art of Making a Living Paperback by Manjula Martin. It has a lot of great essays in there by authors like Cheryl Strayed. They talk about giving work away for exposure and opportunity, living in poverty while trying to make it big, what they do with their advances if they do. I’m enjoying it a lot so far, and I recommend it if you’re interested in the money/business side of writing.

If you like books like that, I also recommend The Business of Being a Writer (Chicago Guides to Writing, Editing, and Publishing) by Jane Friedman. She breaks down the publishing industry and what you can do to make money off your writing. Being that it’s always being said writers can’t make a living wage anymore, I like to hear other people’s opinions.


August 2019 podcasts graphic blog post

I listen to a lot of podcasts, too, and here are some of my favorites:

Joanna Penn. The Creative Penn Podcast

We know she’s a powerhouse in the indie space, and she has a lot of great guest interviews. I don’t listen to every episode, and I have to pick and choose what tips I jot down for my own use since she’s a big believer in being wide, but overall I her podcasts are very useful.

***

The Sell More Books Show hosted by Jim Kukral and Bryan Cohen

These guys used to talk about the news, and they still do, but they have started to pad their podcast with “news” of indies making money. They don’t get into the hows or the whys (not in great detail, anyway), and if you’re not a member of the 20booksto50k group on FB (where they cull these stories) you’re not able to dig out the nitty-gritty details for yourself. I understand there are slow news days, and I listen for the big stories like Dean Koontz moving to Amazon from a Big Five. They pull stories from other places like the Hot Sheet by Jane Friedman and Porter Anderson, and if you don’t subscribe to that newsletter, this is one way to hear about the stories they report.

***

Stark Reflections by Mark Leslie Lefebvre

Mark’s a super nice guy, and I can’t wait to meet him at the Career Author Summit in Nashville in 2020. With so much history in the industry, his podcasts are very interesting to listen to, and he also has a bevy of author and publishing expert interviews. In the last podcast I just listened to, he interviewed Craig Martelle, who puts together the 20booksto50k conferences with Michael Anderle.  As with Joanna’s, I pick and choose what I want to listen to. Mark moved from Kobo to Draft2Digital, so it goes without saying he’s a big cheerleader of also being wide.

***

Self-Publishing Formula hosted by Mark Dawson and James Blatch

I listen to this one off and on. He has great interviews with authors and industry professionals, too, and again, I just pick and choose what I like to listen to by reading the details of the podcast episode. Sometimes they can get a little heavy with advertising their courses, but they all sell something, so listening to them tout their wares is going to be part of listening to a podcast.

***

Science Fiction & Fantasy Marketing Podcast hosted by Lindsay Buroker, Joseph Lallo and Jeffrey M. Poole and Laura Kirwan.

These guys took a break this summer, and so far Lindsay hasn’t said when they are coming back. She alluded to them changing their format, so I’m looking forward to them doing more episodes. Even if you don’t write Fantasy or Sci-fi, this is a great podcast to listen to. Keep an eye out for new episodes.

***

Print Run Podcast hosted by Erik Hane and Laura Zats

Erik and Laura are agents at a literary agency in Minneapolis, MN, and that was one of the primary reasons for listening. They talk about a lot of the literary stuff in the state, and if I had a more dependable car, I would go to some of them (the Twin Cities is a 4.5 hour drive away from where I live). But anyway, being that they are agents, they give an inside look at the traditional publishing industry. The last episode I listened to, though, they talked about Dean Koontz and his defection move from the traditional publishing marketing space to move to Amazon. They didn’t say very nice things about it, or about Amazon in general, and be aware, if you’re an indie making money off Amazon, that that is their stance. If you can look past their bias, their takes on books and publishing can be interesting at times, though they defend traditional publishing and an agent’s place in it (of course). Publishing is publishing though, and whether indie or trad, they all fit together, so keeping an ear to the ground isn’t a bad thing.


ku graphic

My books have been moved back to KU since the first of August. I boosted an announcement to that effect on from my FB author page and that grabbed a little attention. I used the audience I created for one of my ads for The Years Between Us that didn’t do anything because my ad copy was poor and the pictures I used weren’t the best. I ran two ads for three days a piece and I think I got one sale. But I blame the ad and the copy and the fact I was just messing around to get a feel for the platform. Anyway, so I already had an audience I’d created for that, so I used it and I think I got about 150 likes ad and a little engagement. It will take some time to let people know my books are in KU again, and I haven’t been very vigilant about it because I’ve been changing out covers.

Seeing page reads again is fun, I’ve made $21.00 since moving my books back to KU. You can look at my numbers in this blog post, but I can tell you that during my two months wide I made $66.00. So in a week with just a little boosted post on FB I’ve made 33% of what I made with wide while spending money on a Freebooksy ad. I feel better being in KU and I don’t check my numbers all the time like I was doing when I was wide. That is all KU reads though, not sales. I think I may need to research price more as maybe $4.99 is a bit too expensive for books by an unknown author. I said in a previous post that it was freeing being back on one platform and it is. I feel like I can focus more on the work instead of sales, and with a small backlist, writing is more important to me right now.


Well, that’s the personal update I’ve got for you. In my next blog post I’ll tell you about my experience with Booksprout, and if it’s useful or not.

Thanks for reading!

end of blog post graphic

Downtime. Not doing a damn thing.

You know how it is. You have a long list of things you could be doing. As writer, publisher, and entrepreneur, that list is long. There’s always something, and writing new words is right on top.

What’s after writing?

  • Writing a blurb.
  • Looking at hot guys stock photos
  • Reading a non-fiction book
  • Listening to a podcast
  • Beta reading
  • Reading  a book in your genre
  • Creating an ad (after you’ve read the book about it, of course)
  • Blogging, reading and commenting on other people’s blogs

But sometimes you turn on your laptop, a cat crawls into your lap, and boom. You’re tired, and you’d rather watch the next episode of Outlander than see if your blurb is converting (if you don’t know what that means, you need to read Mastering Amazon Descriptions: An Author’s Guide: Copywriting for Authors by Brian D. Meeks. Another thing you can add to your list! Yay!)  I’m sure Diana Gabaldon thanks you. But I probably should point out that without her writing the words, there would be no show. Maybe Outlander was a bad example.

I’m in that predicament tonight. The things that I could be doing right now? Working on the new cover for All of Nothing. Working on the blurb. Writing more words for the third book in my Wedding Party series.

Instead I’m sitting with a fan blowing on me. I’m a little nauseated from sipping too much Prosecco on an empty stomach. I was grinding my teeth in my sleep last night so I have a toothache on the left side of my jaw, top and bottom, that feels a little more than mild, and all in all, I’m just tired.

And feeling like this is always a conundrum. Do you give in, or push through? Give in and practice a little #selfcare, or do you, in fact, get some shit done?

I suppose it depends on where you are in your schedule. Don’t have one? Well, nothing gets done simply by dreaming, and if you give yourself a pass too many times, you’ll end up with a handful of days where nothing got accomplished. A schedule isn’t a bad thing.You need to be a self starter and self motivator if you want to keep getting your stuff done. It can keep you on track. A schedule or a plan can at least be a guide in that if you do start letting too many days go by, you can tap yourself on the back and ask yourself what the heck is going on.

Taking a break to breathe is advisable, but if you want books to publish, you have to write them, too.

I could put on some coffee and at least get one or two small things done. Work on my blurb. Look over what I have for my cover. I’d like to swap them out so the book is ready to go when I put all my books back into KU next month. The cover is going well, and I’ll update you on that probably Thursday. I’ll be swapping out the cover for IngramSpark, too, so that will be lovely, though I’m getting used to the IS user interface and dealing with the cover template isn’t so hard anymore.

I had a soft deadline of getting book three done by the end of the month. I’ll be close, but maybe not finished. But that’s okay. Without the deadline I probably wouldn’t have made as much progress as I did. I’m proud the book is almost done. It’s a good book with a strong plot and relateable characters. It seems crazy to say that I’ll have finished three books this year.

But I guess that’s the point of this blog post. I wouldn’t have been able to accomplish that had I given myself too much downtime.

For tonight I’ll try to calm my stomach down, make some coffee, and see if I can check one thing off the list before going to bed.

I’m going to a writer’s meeting tomorrow, so that should be interesting. I’m not a joiner, and while I know the value of networking, I can’t lie. More than a little bit of me wants to skip it.

When you decided to be a writer, did you know how many people would be involved?

I didn’t either.

I feel like I should offer you something since you made it this far and have given me 15 minutes of your time or so, so I’ll end my blog post with this.

I recently read Make Money on Medium: Build Your Audience and Grow Your Income with Medium.com. I’m always open to new things, but after reading the book I realized I don’t want to write for Medium–I like blogging for the audience I already have. But whether you’re a blogger or a Medium writer, Nicole gives some good tips for what to write, how to write, and headlines. I’ll share one little tip that she tells her readers about, and that is a blog title, or headline evaluator.

Headlines or titles are important in that you don’t want your readers guessing what your content is about. You could have a GREAT blog post, but no one will read it if you title it something weird. (That goes for book titles too, but that would be a different blog post.)

There are a few headline generators, and you can Google them.

Coschedule.com will analyze your title (if you give them a few pieces of info about yourself and your business) and tell you if it’s too weak. It didn’t like the title I came up with for this blog post:

blogtitle analyzer

Nicole suggests that you want your book to be at 80 or better. She even admits that she might spend more time thinking up a good headline or title than actually writing the post. That seems crazy, but on the other hand, no one is going to read what’s inside if the title isn’t appropriate, so she isn’t that far off the mark. Being she’s a HUGELY popular writer on Medium, I would take her word for it.

You can plug in titles forever, but just to see what I could do, I changed my title:

blogtitle analyzer2

That’s actually a vast improvement, but a lie. That’s not what this post is about. Mainly it’s about not feeling guilty if you don’t feel like doing anything, but also keeping those feelings under control so your to-do list doesn’t look like Mount Kilimanjaro by the end of the week/month/year. Everyone knows how fast time goes.

Anyway, if you’re interested in writing for Medium.com I suggest you take a look at Nicole’s book. She offers you some great tips on how to get started, how to follow and pick up followers, and how to write for a pub. If you’re on the fence about blogging, but feel you should be giving out content in some way to get your name out there, writing for Medium could be a good way to do that.

What am I going to do now? I still haven’t shaken off my blahs, but I did take some Aleve for my mouth and made a cup of coffee.  I could work on my blurb or watch another episode of Outlander.

I’ll let you guess which one.

Have a great week!

thank you for your patince

A Snippet of Book One of my new Wedding Party Quartet

Series sell. Readers get invested, and that can mean the world to an author. Personally, I prefer to write standalones. Maybe because for now, I prefer reading them, too. But I recognize the value in writing a series, and after writing three stand alones,  I planned out a four-book series consisting of full-length novels.

I’m going to write them, edit them, format them, design the covers and drop them all at once. Risky, perhaps. But there are authors who swear by rapid release, and for consistency reasons, I would finish them all before publishing them, anyway.

Because I said I would update you as I write them, here is the first couple scenes of the first book. This was originally the second book in the series, but I felt it was a stronger start. The second book will need a bit of fluffing up, but nothing too terrible, and I’m looking forward to adding to the plot as I learn more and more about my characters.

Book One is about Callie Carter and Mitch Sinclair. Mitch has been in a horrific accident that has left him scarred, both physically and mentally. Callie has been under her father’s thumb for many years and accepted an offer to be a bridesmaid for a chance to breathe and figure out her life. Little did Mitch and Callie know that Marnie Zimmerman and James Fox’s nuptials would be the catalyst for such significant change.

Enjoy this small, kind of edited, excerpt from the first book of the Wedding Party Quartet. It doesn’t have a title yet, but that’s just one more thing I’m working on as I write. 🙂


“You’re here!”

Callie Carter tugged her suitcase into the Rocky Point Resort’s lobby as Marnie Zimmerman’s shriek zinged across the room.

“I told you I would be, but my dad didn’t make it easy,” Callie said, easing her case to a stop in front of the registration desk.

Marnie frowned. “You deserve the break.”

Callie set her purse on the counter next to a display of resort brochures. “No one knows that more than me. I had the time, and there wasn’t anything he could do about it.”

Her father didn’t believe in taking a break. Horace “Ace” Carter didn’t believe in down time. Rest. Taking care of her emotional health, her physical health. He believed in getting the job done. And for the past ten years, she had. But rubber bands, stretched too tightly, eventually snap, and Callie was almost there.

“I’ll make sure you have fun . . .” Marnie said, linking her arm through hers while the agent ran her card and handed her a small stack of papers.

“Here’s your key, Miss Carter,” the desk agent—her nametag read Sophia—said, handing her an honest-to-goodness key attached to a maroon keychain with the gold Rocky Point Resort logo stamped into the plastic. “You’re in room two-thirty-one, next door to Marnie and James.”

“. . . Starting tonight.”

Callie pulled her suitcase behind her. She’d left a few dresses hanging in her car, and she’d have go to back for those later. “What’s tonight?”

“I planned a get-to-know-you dinner. Jared is picking up Leah in Marengo, and she’ll be here this afternoon. I can’t wait for you to meet her. Hell, I can’t wait to meet her!”

“You are positively giddy,” Callie said, laughing. She stopped at the base of the short set of stairs that would take them to second floor. Purse hanging from the crook of her elbow, she hugged Marnie. “I’m happy for you.”

Marnie hugged her back so hard her spine cracked. “I am happy, and I’m happy you could be here.”

“I wouldn’t have missed it.”

She’d been honored when Marnie asked her to be a bridesmaid, and hadn’t thought for a second about saying no.

Standing outside Callie’s door, Marnie said, “I know you want time for yourself after that long drive. Take a bath, order a bottle of champagne, whatever you want. We’re meeting downstairs for dinner, and you’ll meet everyone then. I’m so excited!”

Marnie’s platinum blonde hair shimmered in the fluorescent lights, her pin curls, thick red lipstick, and clear skin giving her a Marilyn Monroe glow. She even had the curves to go with it, and Callie had always envied Marnie her softness.

Callie worked out seven days a week, three-hundred and sixty-five days a year. She had to. It was part of her job. Speaking of . . . she might be on vacation, but she still needed to workout. “You said the resort has a workout facility?”

“Yep,” Marnie said. “It’s downstairs by the pool. It’s not as big as the set up in your basement, but it will work.”

“Thanks. I’ll see you tonight, then.”

Callie didn’t feel the need for a bath, but a light nap sounded divine.

She let herself into her room and tucked her suitcase into the closet. The room smelled like any hotel room she’d ever stayed in: air freshener and the scent of recycled air.

A huge gift basket sat on a table tucked under the window that overlooked a thick swatch of trees. A brochure said there were woods to the west, the lake to the north, ski slopes on the east side of the building, and the town of Rocky Point on the south side. The resort offered quite a few amenities, Callie noticed, skimming the resort’s brochure. Maybe she would try her hand at skiing while she stayed there.

Callie washed her face in the sink and dried her skin with the bleached white hand towel. She hung it on the bar over the toilet and frowned at the water pooling at bottom of the bowl. “That’s great,” she muttered.

She needed a working sink. If all the pipes were connected, the bathtub might be affected, too, and she wanted to be able to shower in the morning. Or tonight after dinner.

“I need maintenance,” Callie said, using the landline phone on the nightstand to call the front desk. It wasn’t that late in the day, and she hoped someone would be able to come by her room soon. “My sink is plugged and won’t drain.”

She recognized Sophia’s voice. “We’ll have Mitch up there right away.”

“Thank you.”

Callie should have asked to be transferred to room service but she didn’t want to call back. She could save her appetite for dinner, and even though she was on vacation, she shouldn’t give in to wanting to drink too much. Her father told her she needed to be in control at all times. What if someone needed her? He always had an example at the ready of a time when he’d been able to help someone.

Service was a calling.

Ace Carter spoke of their occupation as if they were ministers or missionaries.

And he expected her to behave as such.

But why did being responsible mean she couldn’t have fun?

Someone knocked on her door, and she pushed the thoughts away. This was supposed to be vacation. A break. She’d fought hard for it and won.

Callie opened the door expecting an older man, balding, wearing a t-shirt and stained overalls carrying a red battered toolbox, and she blinked in surprise at the man a few years older than she standing in the hallway.

Her gaze traveled from his dark brown hair to his green yes. Slim, but strong, with the way he carried an enormous toolbox.

He shifted slightly, and asked, “Did you need maintenance?”

The right side of his face and neck made her hide a gasp behind her hand.

Through the crackling of heat in her ears, her mind whispered, fire.

***

Mitch was used to the wide-eyed stares, the stunned silences, the pity and the sneers. He’d become numb to it, and he ignored the shocked gasp the woman emitted when she saw the right side of his face and the scar that started at the top of his hairline and rippled down his temple and cheek, across his jaw, and into the neckline of his work t-shirt. It spread farther than that, but besides doctors and nurses, few had seen it, and Mitch intended to keep it that way.

“Maintenance?” he asked again.

She moved her hand away from her mouth. “Y-yes. The sink in the bathroom won’t drain.”

“I’ll take a look.”

When she didn’t move, he reached out a hand to nudge her from the door, but she flinched away.

So this was the way it was going to be. When he’d taken the job, the manager of the resort, Desiree Arnold, told him not to put himself into situations that could cause trouble for either party. If he felt the need to have someone with him while he did repairs, then that’s the way it would be. When she offered him the job, Desiree hadn’t brought up his scars at all, but Mitch didn’t need her to point out the obvious. He looked a hell of a lot scarier with his scars than he’d look without them.

“Would you like me to call Sophia and ask her to sit with you while I fix your sink? Or would you like to go to the bar and have a drink while you wait? It’d be on the house.” He carried vouchers in his toolbox to offer guests who didn’t want to be alone with him. A free drink to get them out their room so he could work in peace.

No one turned down free drinks, and her refusal took him aback.

“No, it’s fine. I’m sorry. You took me off-guard.”

“I usually do that to people,” he said mildly, stepping into her room. Before he shut the door, he asked, “Are you sure?”

And that question took him back to the last time he’d tried to make love to a woman. She’d been adamant she could handle the scars.

But it turned out she couldn’t, and he’d never tried again. With anyone.

She nodded. “I’m fine. I, ah, washed my face, and the water didn’t go down.”

“Sounds like an easy fix.” And it did. He’d spent the past seven years as the resort’s maintenance man, drawing on his own experiences fixing things around the house with his dad. Desiree, being in a jam when the current maintenance man quit unexpectedly due to a heart attack, had hired him on the spot, making it clear it was probationary. But there hadn’t been anything in the resort he couldn’t repair. His three month tryout ended with a pay raise and a small room with a twin-sized bed. Mitch didn’t need to stay there, but Desiree liked having on-site maintenance twenty-four/seven, and he didn’t have anything else to do.

The sink sat inside the spacious white-tiled room that held the bathtub, shower stall, and toilet.

Last month, Desiree had warned him that several of his old classmates would be trickling in for Marnie Zimmerman’s wedding and they would be filling the resort for two weeks. At the time he’d wondered why she’d bothered to say anything. It wasn’t like he’d never worked with a full resort before. The resort brought in tourist dollars for Rocky Point, and Desiree and her sales manager worked harder than anyone he knew to keep the rooms full all year round.

It was only after, while he thought about their conversation over a tuna sandwich, that he realized what she’d been getting at.

He didn’t recognize this one though. She hadn’t graduated from Rocky Point. He would have remembered.

Mitch hunkered down onto the floor with his toolbox and removed the extra toilet paper, box of Kleenex, and a hair dryer from under the vanity to reach the pipes.

He didn’t bring  a bucket, and he shoved the wastebasket under the pipe to catch the water as he removed it.

The brunette disappeared, and he worked in silence.

The culprit of the clog was a wad of hair and dirt, and a small diamond ring.

Satisfied he’d fixed the problem, he cleaned up. Dirty water filled the wastebasket, forcing Mitch to take it with him. He couldn’t empty it into her bathtub or sink. Desiree hired only the best housekeepers and Sophia said this woman hadn’t been in her room long. Maybe if she would have gone to the bar he could have dumped the water and cleaned up after himself, but he wouldn’t try it now.

“I’ll have housekeeping bring you another wastebasket for the bathroom. I’m sorry I had to use this one.”

She lay on the kind-sized bed staring at the ceiling. “Did you find what was clogging the sink?”

“Yeah.” Free of dirt, the ring sparkled, a platinum setting hugging the modest diamond. “Did you lose a ring?”

“No. Can I see it?”

Mitch shrugged. He didn’t know why not. He’d only take it to the registration desk so they could research the history of the room and ask if anyone had lost a ring recently. If they couldn’t find anyone who had, the ring would sit in the safe as part of their lost and found.

She rolled off the bed and took the ring when he offered it to her.

“I would be freaked out if I lost something like this.”

“I wouldn’t buy something like this,” he said. He caught the bitterness in his tone and pursed his lips.

Startled, her gaze met his. “You don’t want to get married?”

Mitch took the ring from her fingers, his skin brushing hers.

The way she looked at him, like she didn’t see the scars, not once she moved past her initial reaction, made him think that one day maybe he could find a woman who could see through his injury.

He snorted.

Yeah, when pigs flew.

“I learned a long time ago women want Mr. Perfect, and I have never been, and never will be, that kind of man. Have a good afternoon, miss, and enjoy your stay.”

Mitch dropped his toolbox with a large clatter outside her room, and hugged the wastebasket stinking of dirty water close to his chest.

Closing his eyes, he tried to forget about hers.

Callie and Mitch blog graphic

The age-old question, ‘what do you want from your writing?’ isn’t the real question at all. The REAL question? What can your writing GIVE YOU?

We’ve all been asked the $50,000 dollar question: Why do you write? Do you write for success? For the fame and fortune? Do you have a story that must come out no matter what? We all write for a reason, the reason that keeps us coming back to the laptop again and again.

But the fact is, after the writing is done, what can, what WILL, writing give us?

There are different kinds of writing, and each medium gives us different things:

  1. Blogging. Blogging gives us a place to vent, a place for our voice to be heard. Blogging lets us share information, be an authority. (That’s where the word AUTHOR comes from, don’tcha know?)  But blogging can only give you those things if you have an audience. Also known as, a reader who will read your blog post, maybe share it, maybe leave a comment. Your voice can only be heard if someone is listening. Will the blogger make a sound if no one is around to hear it? Yeah, and her voice sounds like this:
    wah wah wah
    You have to have good content, consistently, to find an audience who will enjoy your posts and keep coming back to you. And that’s difficult. I’ve blogged for the past few years, and finding consistent things I like to blog about and that I think others would enjoy hearing about, is downright hard. I’m not complaining, I love blogging. I wouldn’t do it if I didn’t. I put a lot of my heart, soul, and time into my website, and I blog to keep it current. That’s something I get out of blogging. Good SEO. Everyone once in a while someone will tell me they learned something on my blog. That’s great, too. But I understand when bloggers give up, because the time it takes, money (let’s get rid of that pesky .wordpress.com at the end of our domain addresses, okay?) and the pounding our heads into the walls to come up with ideas. Well. There’s not a lot of return on investment there, is there?
  2. Other social media. You’re writing when you post a picture on Instagram and tell your audience the story behind it. You’re writing when you update your Facebook Author page. You’re writing when you tweet. What kind of payback is there from spending time on social media? There is some. You find camaraderie, you find support. You can find people who will help you publish, both indie and traditionally. You network. You support the “big guys” by buying their books and promoting them. But besides being involved on social media for all those things, you hope one day you meet the right person who can introduce you to the next right person (hello agent!), you tweet something that goes viral, and that maybe, because you cultivated a social media following, you might sell some books. But realistically, the “might” is pretty big. Skyscraper big. Authors learn early on that joining social media and screaming
    BUY MY BOOK
    will annoy everyone very quickly, and eventually get you muted or blocked. Which, by the way, is the exact opposite of what you want to be doing. Just a little FYI in case you’re doing it wrong. Stop it!
  3. Writing books. If you ask any writer, they’ll tell you that they would still write even if no one were to ever read anything they’ve ever written ever again. And I believe that because there is something that keeps us writing. The innate human need to tell stories and to listen to stories. It’s how we learn, it’s how our cultures are passed down from generation to generation. Someone may not read our stories now, but maybe in 50 years? 60? You never know! Storytelling is in our blood. There is satisfaction in storytelling. There is happiness in typing THE END to a book or a short story or a novella. There is joy in it.
    cricket
    But anyone who has ever published a book to crickets will tell you that sometimes you better be happy with self-satisfaction because that’s all you’re going to get. I was reading my friend Dave’s blog post right before I wrote this, and he gave me the idea for this post. He went through a lot with his release. A lot of anxiety and lot of pushing through panic publishing his book. And I wonder, if you asked him, if he knew what the outcome would be, if he knew that after all he went through publishing his book, if he would do it again.
    Was the payoff big enough?
    What was the payoff? That’s different for different people. Maybe it’s simply holding it in your hand. Maybe it’s seeing it “out in the wild” when your friends and family buy it to show their support. Maybe it’s that first review. Maybe it’s that first review by someone you don’t know.

But this is what this whole post is about–this is what it took 791 words to say. Those small things, they better the hell get you through, because in this day of self-publishing, in this day when 50,000 new books are published on Amazon every month, THAT’S ALL YOU’RE GOING TO GET.

You might not believe me when I tell you this isn’t a bitter post. You probably won’t after all the whining I’ve done about sales these past few months, and the huffing and puffing I’ve done about Amazon and KU. Those days are gone because I’ve made some decisions that feel right, and come hell or high water, I’m going to stick with the choices I’ve made. (My publishing career isn’t a ball in a pinball machine–I need to stay steady to gain ANY traction.)

This isn’t a bitter post, but it is realistic. You’re not going to set the world on fire when you hit publish. Anywhere. Not on FB when you publish an updated author post, not in a Tweet, though you may get a few hundred likes, and good on you if you can. You’re not going to change the world with a blog post. Someone did that already, back in 2011.

This is a new age of publishing, and you HAVE TO find little things you love about it to keep going, or you might as well quit. You’re not going to strike it rich with a book, or two, or even six, as I can tell you. 50 might be the new 30, but it used to be you could make okay money if you had 6-10 books out, and you can’t do that anymore. Indies making any kind of money have 10+ books out. Sure there are outliers, like Jami Albright, but for us little people who don’t have the means to go to an RWA conference and rub elbows with big authors who will put us in their newsletter, success is going to come much slower. We’re talking years. And the slower you write, well . . . you don’t need me to do that math.

So the question of this blog post wasn’t what do you get out of writing? It was, what does writing and publishing give you? 

Besides bills from hiring editors and formatters and graphic designers to do your book covers, what DOES writing give you, and is it enough to keep you going until it finally gives you what you want?

And what is it you want?

Fame and fortune, of course. Fame and fortune.


thank you for your patince

My Midlife Crisis. I Mean, my Mid-Year Check In.

 

It seems completely crazy to me that half the year has gone by. After a crappy winter, my first as a divorced lady, plus a surgery (old news) and dealing with a POS car on top of all that, my spring smoothed out, THANK GOD.

surgery photo

How I started 2019. This smile was before I started puking from anesthesia.

Blaze got better and is fitting into our new family dynamics. I post a lot of pictures of her and my other cats over on Instagram. If you want to follow me there, click here for my profile link.

My car, after $600.00 in repairs, is running all right, but the countdown is on to buy something better.

I published The Years Between Us in May, but that too, is old news. Though, really, it doesn’t feel like old news. It still feels like a brand new book. Not many people have read it, and it has 0 reviews on Amazon. I have it on BookSprout, and if you want to nab a copy for review through that service, click here.

I had a nice vacation last month to Georgia with my sister, and I met up with David Willis, a fellow writer I met on Twitter a couple years ago. I can’t even tell you how much I adore the ocean.

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Spring is about new beginnings. Summer about shaking off the winter, sleeping in, and picking up more hours at work. Things are going as well as anyone can say their life is going.

Planning my next six months won’t be much of an undertaking. Like Adam Croft said in a New Year’s interview with Joanna Penn, he doesn’t treat the new year any differently. He does what he needs to do to get the things he needs done to write and publish books. And I feel that way about the rest of 2019.

When you are running your own business, being a self-starter and a self-motivator is a must. No one can force you to do the work. All you can do is look in the mirror and ask yourself if you want to sell your books or not. If the answer is yes, well, you can’t sell what you don’t have.

I’ll be finishing my Wedding Party series in the next few months. I’m 18,000 words into book three. As I write, I’ve been exploring covers. Formatting will be a snap with Vellum, but to put links in the back of the books, I’ll have to publish all of them at once so the links will be available, then I’ll need to add the links to the back matter and swap out those files. It’s nothing less than what other successful indies do, but it still sounds like a pain in the ass.

Anyway, anyone keeping track of my progress knows I’m getting a little fed up with this lack-of-sales thing I’ve got going on. It’s not my way to whine–in fact I tend to avoid those who do on a consistent basis. I can’t handle how energy-sucking it can be. I need all the energy I have for myself.

In the next 12 months, you’ll be seeing a lot more progress reports from me. I’ll do this because:

  1. not all of us are making money at this writing thing, and it’s okay to talk about it.
  2. if I find something that works for me, I want to share it because it might work for you, too.
  3. I’m at a point where my backlist should be making me a little money. Focusing on writing and not marketing has been at fault, but this is why I’m experimenting now. I thought All of Nothing would be a game-changer for me, and it has been in some ways. It’s the most-read book I have. But that was luck or better timing as when I used a free day and ran a Freebooksy, All of Nothing was in KU.

Why in this business does it feel like all roads lead to Amazon_ HMMMM.

My personal life probably has a lot to do with how I look at sales. But I’m not different than any other writer using their royalties to buy a better place to live, buy a newer vehicle, or pay down credit card debt.

Anyway, I’m doing what I can and what I can afford to do.

In September, I will be a part of an author panel and luncheon at the Fargo Public Library. I’ll be able to sell my books there too. A lovely woman who connected with me via LinkedIn emailed me the opportunity, and I said yes. While it may not yield any results, it made me remember that local networking can be just as important as networking online.

Something like this makes me excited I’m wide–if, after the luncheon, the library wants to carry my ebooks in their lending catalog, my books are available in the library program through Draft2Digital.

I’ll continue to blog in lieu of a newsletter. I prefer to blog, and every time I publish a new post, I gain new followers, so thank you for reading!

This post needn’t be too long. I’m struggling to write my books and stay afloat like many others out there. Some may have it better than me, some may have it worse. But as I have said many times in the past, we can only work with what we’ve got. Keep your chin up and a smile on your face.

Why in this business does it feel like all roads lead to Amazon_ HMMMM. (1)


Care to share how your 2019 is going? Drop me a comment.

Share a little triumph that will carry you for the rest of the year. ❤


My books are wide! Find them at your favorite ebook retailer.

Don’t Run Away: books2read.com/dont-run-away
Chasing You: books2read.com/Chasing-You
Running Scared: books2read.com/running-scared

Wherever He Goes: books2read.com/whereverhegoes1
All of Nothing: books2read.com/allofnothing1
The Years Between Us: books2read.com/the-years-between-us

Try the Tower City Romance Trilogy Today!

all graphics made with Canva.com

May Goals :)

I didn’t have May Goals, so my title is a bit deceptive.

The only goal I really had was to finish book 2 of my series, and I did that. I’m taking a little breather before I start editing book one. I would like to edit books one and two, so when I finish book four, the editing won’t be such a massive undertaking. Book two finished out at 76,000 words, which is 6,000 more words than book one. But now that I know the characters better, when I edit book one, I could easily add a few more words to that, and write in some foreshadowing of other books since I failed to do that the first time around.

I did manage to change the covers to my trilogy, on all the ereader platforms, and even Ingram, which was pretty cool. I won’t rehash any of that–I’ve written other blog posts about it so . . .

next

The problem is, there isn’t any next. I mean, nothing I wouldn’t be doing anyway.  Outlining books three and four, and just editing my life away, while try to stay on top of this blog.

Speaking of blogs, I need to type out some of Autumn’s blog posts. She’s a character in the series who writes a blog for the newspaper. I thought it would be fun extra content to type out the blog interviews of other characters that she talks about in the books. I don’t have a good place to post those. I thought about creating a free website for her using something like Wix, and trying to make that look like her newspaper’s website, but I don’t know how much time I want to take doing that. Especially since I have a standalone book brewing in the back of my mind already for when this series is complete. I could add a tab to my own website, but how long do I want to keep them up?  I’ll keep writing them and transcribing them, and after I get them all done, I’ll decide then.

I’ll continue to look at stock photos to see what i can come up with for covers. I hated doing my trilogy. Four books should be even more fun.

I did attend that Sell More Books Show Summit, and that put me behind a few days. The experience was wonderful though, and you can read about it here.

I edited for a friend, and that took a bit of time, but I like editing, and her story is sounding fantastic!

I guess that’s about all I have for my May goals. I always know what needs to be done if I want to propel my career forward. That usually means writing fast and writing good, quality work while still being anchored to the land of the living.

I bought a promo for Don’t Run Away for the middle of June. It’s permafree, and I purchased it from Freebooksy. I plan to mark down my other two books in the trilogy to .99 for the rest of the month to encourage read-through rates. My main goals while finishing this series and preparing it for release is pushing my books out there. I need reviews and exposure.

I got turned down again for another Kobo promotion, but I’ll keep trying. As a new author without reviews on that site for any of my books, it will be difficult to be approved, I think.

But, it is what it is.

mountain of success

I’ll share how my wide adventures are going in another blog post.

Thanks for reading!

Don’t Run Away: books2read.com/dont-run-away
Chasing You: books2read.com/Chasing-You
Running Scared: books2read.com/running-scared

Wherever He Goes: books2read.com/whereverhegoes1
All of Nothing: books2read.com/allofnothing1
The Years Between Us: books2read.com/the-years-between-us

Try the Tower City Romance Trilogy Today!

graphics made with photos and font from canva.com

Writing Resources Non-fiction Spotlight: The Author Blog: Easy Blogging for Busy Authors by Anne R. Allen

the author blog book coverI read Anne’s blog sometimes. Not as much as I should because she writes about some very important topics, and she’s a great resource for writers. Every so often I’ll tweet out a link to one of her posts.

So when I saw she wrote a book about blogging, I bought it ASAP, and one for a friend, too.

This book is great for the author/writer who isn’t sure if they should start an author website or a blog. It’s for the blogger who has been blogging for a while and who not seeing results (results like comments, subscriptions). It’s for the blogger that has lost his or her way. It’s also a wonderful source for maybe a more seasoned blogger who may need to get back to basics.

I belong to one or more categories. I’ve been blogging for over two years, and only now just starting to find some traction–and it’s very little. But Anne reminded me of a few things I’ve forgotten along the way. Simple things like tagging your blog posts with the titles of your books, or remembering to tag a photo with a description for your visually impaired readers.

Anne explains SEO and offers us blog ideas. Something we all need from time to time.

blogging for authors book coverI was delighted to see she knows Barb Drozdowich and recommends Barb’s book about blogging.

I know Barb from Rachel Thompson’s #bookmarketingchat on Twitter, and I have also read her book about blogging. It’s just proof that we’re all friends here. 🙂

If you’re interested in purchasing Anne’s book, click here and this will bring you to her website. She offers links to all her retailers there.

If you’re only interested in buying it from Amazon, you can click here for the buy-link.

Blogging may not be for everyone, but knowing how to start, and how to do it right, can save you time, money, and lots of frustration down the road.

Thanks, Ladies, for writing these awesome books!

 

Callie and Mitch blog graphic

 

Writing is a Bitter Business

I was talking to a friend the other day about blogging. I enjoy her blog posts and I asked her why she doesn’t blog more. She said, “I think I sound bitter.” I thought about that, and while I didn’t think that was true, I realized she had a point.

Writing is a bitter business.

When I say writing, I mean all aspects of it. Finding the time to write, the building of your writer’s platform, publishing, and finding readers.

Why is writing a bitter business?

Let’s explore:

  1. Writing is hard.
    No one appreciates what you go through on a daily basis. Writing words is hard, and lonely. And no one can make you do the work. It’s not like going to a real job where you get paid every two weeks, and you can get fired for not showing up. Sometimes it takes months to earn royalties; sometimes it takes years. Sometimes the only payment you receive for your writing is your own sense of of accomplishment. If that isn’t enough for you, how do you keep going? What makes you turn on your laptop or open that notebook or open that Google Docs app on your phone day after day after day? Besides raising children and being a faceless trash collector, I can’t think of a more thankless job.
  2. There’s no pay.
    I touched on this a bit in number one. Not only is writing hard, you’re not getting paid. I’m not getting paid for writing this blog post. I’m not getting paid for the books that are on sale on Amazon right now. I don’t get paid to tweet, update my Facebook author page, or write a long description to go with a photo on Instagram. If you feel bitter because money isn’t flowing to you, you need to think about what you can do about that.
    Do you not have books for sale? That should be your main priority. Do you offer helpful, evergreen content on your blog? Maybe sign up for Ko-fi and ask for consumers of your work to tip you for it, or start a Patreon account. The problem is, when you’re new and just starting out, getting paid is hard. No one knows who you are. But to be fair–this happens in every profession. They are called interns.

    intern joke

    taken from pinterest

    And they work for free. Sometimes if the internship is a part of their university curriculum, they PAY to intern for credit toward their diploma. I pay to blog. I pay for my domain name, and I’ve upgraded my WordPress plan.
    I’m doing the opposite of getting paid, and probably so are you.

  3. No one cares.
    This is a big one, and the one that trips up my friend. In a sea of writers and free content, no one cares what you’re doing. I feel this myself when I release a new book. I press Publish and get on with my day. There is no big cover reveal, there’s no blog tour, there’s no FB author page takeover or FB party. There are a couple reasons why I do this. One, I’m building a back list; I’m always writing the next book. And two, I know on certain platforms like Twitter, that’s not where my readers are, and announcing it won’t do anything for me. Sure, there might be a couple of people who will congratulate me, and that’s nice. But anyone cultivating their social media accounts hoping for sales will come away bitter. So I publish and keep writing.
  4. You feel like you’re screaming into the void.
    Let’s be real–that’s what blogging is at first. You blog to no one. You have zero followers, and when you check your analytics, you have zero visits.
    But that happens to absolutely everyone who starts a new blog. Everyone. It’s made even worse when you don’t have a solid social media presence to announce your blog on. Blogging is hard for writers. Do we blog for other writers? Do we blog for our readers? How do we do that if we don’t have a book out yet? What do we blog about that hasn’t been said a million times? You put in a couple of hours writing, making graphics in Canva, push Publish . . . all for nothing. It’s very easy to become bitter. To read my thoughts on starting a blog, look here.
  5. You don’t have support at home.
    Your significant other says you’re not making money, so you’re better off investing your time somewhere else. Like at a real job. Your kids want you to play. Your husband won’t help with chores. No one wants to walk the dog or scoop litter. You get accused of wasting time online when you’re trying to build a social media platform and/or write through a sticky scene in your story. Laundry needs to be done. You feel like a trout swimming upstream and some days you feel like there’s no point in fighting all this resistance.
    The problem with this is everyone needs their own life outside of who other people perceive them to be. You’re more than just a partner, a mom, a dad, a daughter or a son. People can’t see you writing, or rather, they can’t see the results. When you relax in the bath, you’re taking an hour to yourself. When you go for a run, you are doing something for your health. When you spend an hour doing almost anything else, people can see that. Appreciate it. Why is writing different? You spend an hour in front of the computer for months, sometimes years, and you walk away with your hands empty. Never mind that during that time you might have published two books digitally on Amazon. It still looks like you’ve wasted all that time. And if you don’t have sales, it’s easy to agree with the crabby husband who wants you to get a job, already. Yeah, it feels like all that work was for nothing, and bitterness takes hold.
  6. There are too many of us.
    Holy cow–the writing community has exploded on Twitter in the past couple of months. There are more writers online than lice on a kid’s head during an outbreak at school. It’s easy to feel invisible. What’s worse is we all want the same thing. We want agents and book deals and readers. And it hurts when we see other writers

    candle quote

    picturequotes.com

    earn those things. (I do say earn, because querying is hard work!) We’re told over and over again there’s only so much shelf space at the bookstore, there are only so many agents, so many publishers. While Writer Twitter is supportive, no one can deny there’s a current of competitiveness underneath the goodwill. We’re competing against each other. The saying is true–lighting someone else’s candle won’t put out your own flame–but it’s hard to watch someone get what you want. Especially if you are really trying your best.


What can we do to shake the bitterness?

  1. Define your success.
    What does success mean to you? For some people that simply means finishing a book. For others, it’s pushing the Publish button. Still for others, it’s their first five-star review. The thing with success is you need to be realistic. We all know EL James didn’t become famous over night, nor did Hugh Howey. We all start somewhere, so you need to start small and celebrate the small successes, no matter how tiny they are. That might mean buying a bottle of Prosecco for your first ten blog followers, or going out for a night of dinner and dancing with friends when you finish the first draft of your book.
  2. What do you want from social media?
    I know a few people with a love/hate relationship with Twitter, and I understand the struggle. I do. You put all this time in engaging with other people, tweeting, connecting, networking–and for what? That depends on why you’re on there. If you don’t enjoy it, don’t do it. It will show in your lack of engagement and lackluster content. If you don’t like Twitter, focus on a Facebook Author page or cultivate a following on Instagram. Because the fact is, you may hate social media, but even if you do the bare minimum and only have a website for an author landing page, you still need somewhere to announce you have one. This is especially true if you’re not publishing and you don’t have back matter in a book to use to direct your readers to your website or newsletter sign up.
    So what do you want from your social media platform? Twitter is a great place to connect with other writers. A Facebook Author page can give your readers a place to find you. Start a Facebook reader’s GROUP and form a book club or place to talk about books. If you live in a cool place like my friend who lives in Hawaii, or you have lots of pets–whatever you think will interest an audience–if you’re more visual, maybe post pictures on Instagram. But the sooner you realize that social media is more for being social and networking than selling whatever you’re peddling, you may form a truce with start to enjoy yourself. I like Twitter. I keep up care about other peoplewith industry news that way. A ton of agents and book bloggers hang out on Twitter. If you ever plan to query, befriending agents and creating a professional connection can’t steer you wrong. Social media is about caring about other people. Think of the 80/20 rule. 80% of your content needs to be about other people. If you care about other people, other people will care about you.
  3. Realize that writing is a long game.
    No one got famous overnight for writing. It just feels like they did. That debut that turns into a blockbuster is few and far between and usually has a team of people behind the launch. This year will be my third year in indie publishing. I don’t make much in sales. I only have 226 people subscribed to my blog. I have barely 100 likes on my FB author page. I have 14.7 followers on Twitter, but when I tweet something I’m lucky if I can get five likes. I could get bitter about it, but why?

    In fact, in a delicious piece of irony, on Twitter I asked writers what made them bitter about the writing/publishing industry. No one answered.

    I love to write and all of the stuff I mentioned would just be a bonus. But I’ll get there. Three years might seem like a long time for someone who wants instant gratification, but guess what? Publishing doesn’t work that way. I’m still a baby in this industry and I’m smart enough to realize it. If you’ve been writing for a year with nothing to show for it, realize this is common. People have wildly exaggerated expectations when it comes to self-publishing and while 12 years ago it could have made you rich like Amanda Hocking, it’s not true anymore. There are too many of us and times have changed. It doesn’t mean you have to throw in the towel, but it does mean you have to change your way of thinking.
    If it helps, think of the intern. She might be an intern now, but in ten years she could be CEO of the company. But she’ll never make it that far if she quits.
    Or lets all those coffee runs make her bitter.

  4. Remember this is about craft.
    Sure, those people who are selling crappy books might have a sales bump every once in a while, but are they are selling to new people all the time, or are they cultivating a loyal readership with well-written stories and lovable characters? It’s easy to get caught up in the other stuff–Facebook, blogging, Twitter likes, but the fact is, none of that matters if you aren’t working on your craft. Build a foundation on good stories.
  5. People may be cheering for you without telling you.
    You could have fans without knowing it! People who want to see you succeed. They follow your blog, look for your tweets. They’re disappointed when you don’t update your author page on Facebook. You can’t assume you’re in this alone, because that probably isn’t true. Snowstorms begin with a single snowflake. Your core readership will begin with one reader. Don’t disappoint her by being bitter.

In closing, I know it’s hard. I’m right there with you. I entered All of Nothing into the RITAs, and it didn’t advance. I tried not to be bitter. Especially since I think All of Nothing is my strongest book so far. And especially since I compared it to the books I had to judge as part of my entry, and especially when I read the list of finalists.

This isn’t anything a writer wants to admit. We should all be supporting each other and be happy for one another. And I’m delighted for the finalists. But I wish I had been one.

women helping women

It doesn’t mean I’ll never have the chance to enter again, and that doesn’t mean I won’t advance in a different contest some day.

But if I let my bitterness win out, then no, there will never be other contests in my future, or other books, either. So I need to keep my focus on why I write.

Because I love it. Simple as that.

And that may not be the case for you. There’s no judgment here. If you can’t write without the support of a loved one, if you can’t blog because no one has subscribed to it, if you don’t want to finish your book because when you tweet about it no one encourages you, then don’t.

Writing isn’t for everyone. Circle back around in a couple of years when circumstances in your life change. Circle back around when your priorities have shifted. Circle back around when you’re ready to put in the time and the work.

Writing is between you and your readers. That’s it.

And there’s nothing bitter about that.

bitterness

Who are your readers?

I have to admit, I get a lot of blog ideas from Twitter. It’s a great place to “eavesdrop” on people who complain talk about agents, querying, reviews, and writing in general.

Unwisely, I stuck my nose into a thread, and while she was polite in response, I could tell my opinion wasn’t welcome.

The thread was talking about silly things people have said about your work. The reason I stuck my nose in was what the person had told her wasn’t all that silly. I’ll write a separate blog post about that, but it did make me think–who is your reader?

who is your reader

You don’t want everyone to read your book, or you’ll end up with reviews like: “I didn’t like this book. It all it had was romance in it, and I hate romance novels” when you write contemporary romance. Or someone who reads your horror who prefers sci-fi. You want people who like your genre to read your books.

So who are you writing for? Knowing this information is helpful in a lot of ways:

  1. It will help you buy/target ads. When you have a person and their lifestyle in mind, it’s easier to target ads.
  2. You’ll know where your readers hang out online, and in real-life. My trilogy is about characters who run (the sport). I could set up a table at a women’s run expo. When I bought my cat to the vet, there was a self-published book about adopting animals sitting on a table in the waiting area. How did I know it was self-published? It had the KDP Print stamp on the back page. Depending on the author and his or her marketing tactics, that book could be sitting in every vet’s office in the city.
  3. You’ll write better. Know who your audience is, and you can tailor your books just for them. Yes, this is the evil writing to market, but if you have your reader in mind, not only do you have a built in audience–you’re assuring future sales of your work.
  4. It helps with networking. Romance writers are the most generous writers out there. They love to share information and support. The RWA is fantastic. Knowing what genre you’re writing in can help you find your online support group.

I was thinking then, who is MY reader?

To figure that out, you need to know what you’re writing.

I write contemporary romance books. My books contain real-life problems. My characters aren’t always rich, and if they are, I make sure their lives are miserable in other ways.

My characters worry about paying bills, affording the mortgage. They have ex-spouses. They find themselves in trouble of their own making, sometimes they are at the mercy of others. Their lives are hard. But I hope I write my characters as likable, lovable, people. People you grow to care about–people you would want to be friends with in real life.

They also fall in love, even if they don’t want to. Even if they think they don’t deserve it. Even if being together forever is going to take a helluva lot of work. They did the work, they grew, they learned from mistakes, and their lives are better for it. They live happily ever after.

My books may contain a glimmer of a mystery, but nothing that would put them in the romantic suspense category. My books don’t contain magical elements the way a lot of Nora Roberts’s books do. My books usually contain someone who is bitter and jealous and likes to make others miserable. I do realize that’s a trope I’ve used often, and it’s in the back of my mind when I write more books I need to lean on other plot conventions going forward.

My characters are usually in their thirties. They struggle with finding a partner. Their biological clocks are ticking. They’re getting married. Holding real jobs, making car payments.

I probably won’t stay too far from this type of book.

A bare “man chest” on one of my covers would look out of place. My characters have sex, but they lack the “dangerous edge” that those books seem to contain. No sexual rules are broken, no one is tied up as prisoner. Sex is used to express feelings, falling in love. I know the types of books that need a dangerous man on the front of their covers, and my books are not them.

This is all very helpful because now I can pin down who wants to read my books.


My reader is probably someone like me. (I’m hoping you write the kinds of books you enjoy reading, and I hope you read in the genre you enjoy writing.)

I’m in my early forties, but my characters are usually in their thirties. I do this for a couple reasons: Because of my age, I don’t care to read about younger characters so I don’t write them. And I think it gives me a little flexibility when it comes to my readership. So I think my base readership is, maybe,  25-55 years old. I wouldn’t go any younger than twenty-five. My subject matter wouldn’t interest a young adult. That’s what YA and NA is for, and all the “dangerous man chest” books I was talking about earlier seem to have a younger heroine, so maybe those types of books have a younger (18-25 year old) readership.

Having a picture in mind of the woman who reads my books, let’s call her Jane.

jane, my reader

Jane is 25-55. She might have children. She probably does. She has a day job. Maybe it’s a bit stressful. She could be an office manager, or a professional, like an HR director or a nurse. Maybe she’s a stay at home mom. She appreciates a light read–something she doesn’t have to think too hard about to enjoy. When does she read?

  • Maybe half an hour before bed.
  • During her kids’ nap times.
  • Maybe in the tub if she can get a few minutes to herself.
  • Maybe while her kids watch TV, or her husband takes them to grandma’s for the afternoon.

She doesn’t have much time to herself–she brings a Kindle to her son’s dance practice, and to her daughter’s soccer games. She likes a cup of coffee to sip on and a cat in her lap while she reads. She owns a mini-van or SUV. Her husband works a lot. Or maybe she’s divorced. A lot of women in their thirties and forties are these days. That doesn’t mean she wouldn’t enjoy reading about a meet-cute in the pick up line at school.

She might feel unattractive or frumpy (kids will do that to you).  She wants to work out but she doesn’t have time. A trip to the salon is a luxury for her time-wise. Maybe she likes her Kindle for the cheaper books. Or her life could be a bit happier–her parents live near her, which means she has plenty of help with her kids. She loves her job. She and her husband still get along.

Where does Jane hang out online? She shops on Amazon, of course.  Maybe she buys her kids’ clothes, and things for herself at Kohls.com. As for social media, she’s on Facebook, because who isn’t? She posts pictures of her kids, and maybe she’s joined a mom’s group or two. I don’t think she’s on Instagram, but I could be wrong. I think she’s more interested in Pinterest right now, for recipes and craft ideas for the kids. Maybe that’s her way of looking for hair styles. If her kids are small, she might hang out on websites like BabyCenter.

Lots of different kinds of women live different kinds of lives, and I don’t want to make assumptions just how my reader lives because I’m only limiting myself if I do that. The only real assumption I can make is the busier she is, the less likely she has time to read, but then I’m not aiming my ads at her, and she wouldn’t be interested if she saw them.

Anyway, Jane likes to read. She reads three or four books a month.

Now that you have your reader in mind, how do they sync up with your books? How would I target an ad with what I know about my reader?

I could target her with these keywords and groups:

  • coffee drinker
  • pet owner
  • mother, step-mother
  • mini-van driver, or SUV
  • Divorced (I include both groups since my characters have been divorced and are looking for a second chance at love)
  • Happily married
  • likes bubble baths
  • likes to drink wine
  • loves chocolate

What books would she read that are similar to yours? Target those authors and their readers. Though if you target Nora Roberts and well-known authors like her, your bid to make your ad seen is going to have to be very high–so think of some mid-list, not-so-well-known authors in your genre who are moving books. (Ad targeting and how to do it is a different blog post, and I’m not experienced enough to do that for you. There are lots of authors out there who will share their experiences such as Michael Cooper and Mark Dawson.)

My books have a tone like Nora Roberts, Robyn Carr, Brenda Novak. Maybe Jennifer Crusie, but hers are more funny and on the chick-lit side of things than mine are. Still, her readers may be willing to cross over to my books. I read Jennifer Crusie, but that doesn’t mean all I read is chick-lit.

This is a good reason to stop into a bookstore. Locate the shelf where your books would be and write down the authors your book would be neighbors with. Especially the authors you’ve never heard before.

If you don’t know where your book would be shelved–that’s a problem. Look at general fiction, or literary fiction, and do your best.

Their readers are your readers. Those are paperbacks–and lots of popular authors are indie and offer e-book only. That’s fine–Google the top Amazon 100 in your genre. Again, find books similar to yours.

Knowing who your reader is helps you write the books they enjoy reading. I KNOW you’re supposed to love what you’re writing, but if you can’t find anyone who will enjoy reading it, what’s the point of writing it? Self-satisfaction only goes so far. (Yes, my mind went there!)

Writing to Market

And knowing what your reader likes, dislikes, what she wears, where she works out, can help you target your ideal audience when you’re ready to target ads.

It’s always a surprise to me how many people write books with no audience in mind.

It’s imperative you know who your reader is or you can’t find them to advertise to them.

Create a character like Jane. Figure out her likes and dislikes.

That’s a great place to start!

PS

This is just a small end note:

Did you see anywhere where I said my reader is also a writer? Is Jane writing her own book right now? Does she go to writing conferences, or attend a writer’s group? Do I know Jane from the #writerscommunity on Twitter?

No.

No, I do not.

Do you know why? Because my readers are not part of the writing community. Yes, I read romance, and yes, I am part of the writing community on Twitter. But if I were to market my books as if my readers were nowhere but part of the writing community online, I wouldn’t have very many readers. I represent a minuscule amount of people like me, and people like me who will read your book will not make your career.

And, maybe more importantly, I don’t WANT my readers to be writers. Writers are picky and hard to please. Do you know how I know? Because I read like that. And I don’t want my books to be read the way I read.

And neither should you.

writers are not readers

I appreciate my friends who take the time to read my books. But I learned a long time ago that my readers are not on Twitter. If you can have a light bulb moment like that, marketing your book will suddenly become a lot easier.

look beyond twitter for readers

Who are your readers?

 

Thanks for reading!

jared and leah for end of blog posts

When Friends Turn into Business Partners . . . Sometimes it doesn’t work out

friends to business parnters blog post

I’ve never met a community so full of people willing to help. I’ve met authors who will share anything and everything. How they use ads, how they write blurbs and the resources that taught them how. They share their favorite blogs, podcasts, promo sites, non-fiction books. There are even authors who will share how much they make in sales.

So many authors are helpful and generous. (And if you run into one who won’t share anything, well, keep an eye out. I’ve found those people are users, and you won’t get anything in return for the information you share with them.)

I’ve made a few friends on Twitter. Some are better friends than anyone I’ve met in real life. Some have come and gone. Some needed so much hand-holding it was physically draining to be friends with them. Some acted like their work was the only thing worth discussing, and I’ve faded away because I believe friendship should work both ways.

I’ve had some small successes as an author, and I like to share, too. It’s a horrible feeling to be snubbed when sharing something you’re proud of.

friends or enemies

But there are those who stick around–you feel a kinship, support goes both ways, and you settle into an online routine of touching base, reading each other’s blogs, retweeting news and book cover reveals, and helping with book launches.

Inevitably this will lead to your friendship moving more into a business relationship.

You’ll be asked to edit for someone or do a cover. Maybe she needs a critique partner or he needs a beta reader. It could even be as simple as doing an author interview for a blog.

Friendships can easily blur into business and while the transition feels easy and breezy, if you don’t treat that relationship with the respect it deserves, not only are you risking your business relationship with that person, your friendship will be broken as well.

The culprit of all this is the nonchalance and the cavalier attitude of writers. They aren’t treating their business with the respect it deserves, so they see no harm in treating you the same way.

I treat my books as a business. I always have and I always will. When I do something for you, I do it in a decent amount of time, and to the best of my ability. And that’s always what I’ve done.

business peers

But I haven’t always been treated with the same courtesy.

I paid someone to edit for me, and one day she told me she was editing my book while she was having her hair done at the salon. I guess it was too much to ask that she edit my book in a quiet place where she could focus. I paid another, and she waited months before even starting to edit my book. I have patience–I have two children, three cats, and an ex-husband. I have patience. But when you pay someone for a service, even if she’s a friend, you expect them to treat you with professionalism.

Those people were my friends. Circumstances being what they were at the time . . . they aren’t anymore.

What’s funny is recently one of them asked me for a favor. I guess it wasn’t so funny when I didn’t respond.

Most of the time I can separate friendship from business. (I treat my Twitter account as part of my business, and I rarely unfollow anyone for crappy behavior. Most times the only thing that will earn you an unfollow is if you do it to me first.) And I can stay in touch with someone friendship-wise even if we don’t/didn’t work together so well in the business aspect of things.

I edited for someone, and that didn’t work out like I had expected. We’re still friends because I expressed how I felt, and she apologized. I don’t hold grudges, but just like anyone else, I remember how people treat me.

When you treat someone like crap, you’re burning bridges, plain and simple. The author so quick to help you? They may not be so quick to pull through for you next time.

So what can you do to keep your friendships intact if it moves into business territory?

  1. Set boundaries and expectations.
    Before work exchanges hands, hammer out what expectations are. Does she expect to get paid? Is she doing it for free? Are you sure? Is there an expectation you’re going to help her down the road? Is there a deadline? Can your friend meet it? If she can’t, can you change it? If you’re too rigid with what you need, it’s better for your friend to pass. Which brings me to:
  2. Don’t be angry if your friend can’t meet your needs.
    A lot of indie business is trade and favors. Money doesn’t always exchange hands. That’s common when indies operate in the red–especially when just starting out. You may feel desperate because if this particular friend can’t help you, who will? People who know what they are doing, and willing to do it for free or on the cheap are few. If you need her, it’s YOUR job to bend, not hers. If you can’t, understand where she’s coming from, take a deep breath, and move on. While writing is a business, it will always come in secondary to children, jobs that pay the bills, and maybe even an evening of self-care if she’s had a bad day. If your needs are more important than that, hire out and pay for the priority. Your friend helping you isn’t a right–it’s a privilege.
  3. Keep communication open.
    Maybe you think she’s not working fast enough. Or you haven’t heard from her in a couple of days. Or worse yet, you haven’t heard from her, yet she’s posting on social media. It’s easy to go from simmering to boiling if you expect her to be working on your project but she’s posting a new blog post every day. It’s easy to get annoyed–trust me, I know. Maybe she already had them scheduled, and she IS working on your stuff. You won’t know unless you ask. If you need constant reassurance like daily updates, request it before you give her the project. That way you can remind her you asked.
  4. Keep social media in mind.
    When I edited for my friend, she never stopped posting her publication date. She was building buzz–I get that. But her manuscript needed work, and the more she posted and the more I edited, the angrier I became until eventually I felt like I was doing it for nothing. So remember–you are friends and she can see what you tweet, post on your Facebook author page, blog, and anything snarky by way of a bitchy meme on Instagram. But the same goes for her. If she’s tweeting she’s editing a pile of garbage, or the person she’s editing for is dumber than a box of rocks . . . you may need to rethink if you want her working on your project. A good friend doesn’t necessarily translate into a good business partner. (I would rethink my friendship with anyone who would put something like that out into the world, anyway.)
  5. Know when to quit.
    Ideally, you want to work things out before this step. If you can’t, the next best thing is to back out before your business relationship destroys your friendship. Be clear why you don’t want to work with him anymore. Try not to let hurt feelings muddy the water. He may have hurt your feelings, but that is only as a bi-product of unprofessional behavior that may not have been intentional. And don’t flip out if he has to back out on you. Maybe it has nothing to do with professionalism. His private issues are none of your business unless he wants to divulge them. That depends on how good of friends you are. But if it is due to not being able to work together, learn from the experience and move on. Having a truthful “We make better friends than business partners” talk can salvage a friendship. Don’t be defensive.

Not all friendships cum business relationships are going to fail. I’ve heard of several people who have worked together for years. There relationships are based on respect and a mutual admiration of each other’s work.

It’s up to you how much you can take–and it’s up to your friend what her limits are if you’re the one behaving badly. Publishing is scary and stressful, but alienating people who want to help you makes it more so. And it won’t do your career any good if someone labels you as difficult to work with. You may be passed up for opportunities and you won’t even realize it.

stressed out

If you’re the one slighted, do your best to move on. If that means you’re no longer talking to that person, so be it. Publishing IS stressful, writing, emotionally draining. You need to protect your mental health, too.

Friendships can come and go, but it’s difficult to repair a business connection.

Don’t burn your bridges. You never know when you’ll have to circle back.


To be clear, I didn’t mention any of my experiences to throw my friends and acquaintances under the bus. I mentioned them to demonstrate I know how it feels to be treated in a manner that is hurtful and unprofessional. I have other examples of people using my generous nature against me–to the point of a friend of mine saying I should stop helping people.

I couldn’t do that, though. For every one person who ignores what I offer, five people appreciate any information I can give them. Be it my favorite stock photo sites, or a reminder that KDP Print offers templates to format the interiors of paperback books.

For every one person who ignores my edits, another person’s writing is brought to the next level.

I’ll probably never stop helping people. I enjoy it too much. But neither am I a doormat, and if you treat me poorly, that’s on you, not me.

If you treat anyone without respect and kindness, you need to look inside yourself and figure out why. But the secret is no one has to be friends with you, no one has to do business with you, and one day you may very well find yourself alone.

being helpful

If you enjoy helping and being part of the writing community, don’t let one bad apple ruin the whole barrel. There are lots of people out there who need help–and one day you’ll find yourself in a group of friends you can trust to help you in return.

That’s what the writing community is all about.

photos taken from pixabay or canva. graphics made in canva.com

jared and leah for end of blog posts