Author Interview with CJ Douglass–plus an awesome giveaway for the holidays!

cj douglass author pictureI met CJ Douglass, erotica writer extraordinaire, on Twitter, and I was lucky enough for her to agree to an interview. We chat about writing erotica, the bad rep indie erotica has in the publishing community, and her real thoughts on Faleena Hopkins!

Make a cup of coffee, grab a seat, and don’t forget to enter the giveaway! In light of the holidays,  I’m giving away this super-cute mug and an Amazon gift card worth $25.00. Treat yourself to a couple of books for the holidays! Why not?

 

 

Let’s start!

 

pink panties1. For the most part, you write short fiction (novelettes, novellas). Do you think short work is easier or harder to sell? 

In my line of work (Erotica) the shorter the better! Which is what makes my recent fondness for only novellas somewhat unfortunate…

For pure smut, people seem to want to read something hot and short. Get a quick hit of the sexy and get out. I myself, though, like a little more story in there most of the time, and so my word counts have slowly been increasing. As my sales resultantly decrease. For less NSFW tales, however, longer works definitely sell better.

pink panties2. Your genre of choice is erotica. Do you find it hard to market? For example, Amazon loves to bury my erotica novellas in search results. How do you combat that? 

Amazon doesn’t let you advertise Erotica on their platform, so there the best you can hope for is to optimize your search results and pray.

There are tools for aiding in this (which I have not yet availed myself of, but plan to) but otherwise my main outreach is on Twitter. Not for advertising, exactly. I post promos, sure, but not that often. I like to put myself out there, let people get to know me – and one day perhaps those folks will check out one of my stories because of this relationship. Then another. Maybe even tell a friend!

Blogging is a tool many use – and I’m sure it’s helpful, but I just don’t have any writing energy left over for it! I do have a few free stories on my website that people can read to get a taste of what I have to offer in my paid-for work. Mostly though, yeah. Get my keywords right, and have as good a cover as I can create.

pink panties3. Indies have to push against the idea our work in inferior. Writers who publish poorly written erotica enforces this idea (and OMG, you know there’s some out there). How do you push back against this misconception? (For example, do you read craft books, have an English degree, hire an editor.) 

I don’t have money for an editor (my stories sometimes don’t make back the handful of dollars I spend on a cover image) but for anything novella-length or above I use beta readers, for sure.

I’ve spent my whole life reading and writing (I literally started reading novels at the age of four) so I have a sense of what the language should sound like. I took creative writing in high school (though my college classes were more science-based) and yes, I’ve read my share of craft books (and internet articles).

Odd as it may sound, screenplay craft really has helped me hone my skills. It doesn’t help with the prose, (that is down to my own dedication and extensive rereading and revision) but it does aid in the creation of the story itself. Indie books (not just Erotica, but all genres) tend to suffer from a lack of editing of the concepts and basic storycraft – even if it has been line-edited by a professional.

Making sure your plot and story (two different concepts, incidentally) build and flow well is of vital importance – and getting it right immediately lifts your work above the crowd (in my opinion).

Screenplays, being condensed stories, are good training in this particular art.

pink panties4. Will you ever write longer work? Perhaps a full-length novel? 

Funny you should bring that up! I’m getting a draft of my novel ready for beta readers as we speak. It’s an epic, post-apocalyptic tale – but a very heightened one, that should be fun and empowering as well as dark and depressing. I’m really excited about this book, as it’s a concept I actually came up with when I was thirteen or fourteen, and have only recently dug back out and developed properly.

pink panties5. How did you become a part of Writer Twitter? Do you find it beneficial in sales? How do you like the writing community in terms of support?

I resisted Twitter for a long time, actually. It seemed pointless to me. How wrong could I have been? I have met some of my best friends there, and the support from my peers has been priceless.

You also get a chance to connect with readers (both your own and others’) to share in the joy and to see what people like.

As for sales? It has a certain impact, for sure. I’d venture to say that a good chunk of my meager sales came from letting people know about the stories on that platform. I doubt Twitter is useful as a large-scale marketing tool for books, however. It’s more for generally making people aware of your presence than specifically selling your work.

pink panties6. You told me in a couple of Tweets you design your own covers. Can you take us through the process? Where do you find your inspiration, photos, etc. 

The process, generally, is me hopelessly moving images around in my template until something looks half-way decent! Usually, I’ll have an idea in my head – and then can’t find any images to fit that general concept. I then settle for something which is not at all like that first notion, but which suits the story anyway.

When I am planning ahead, I browse for photos (either free ones on places like Pixabay, or cheap ones at 123rf.com) first and allow them to inspire me for a good cover idea. This way, I’m not fighting a preconception, but can evolve a cover idea based on the available
images.

If I had any design training, I could tell you why something looks right in a certain place, and more easily find that balance. As it is, I haphazardly arrange elements until they “feel” right to me. I also involve my Twitter followers in the process sometimes, too!

pink panties7. You have a book titled The Cocky Author. Is this a hat tip (or perhaps a sneer) to Faleena Hopkins? Can you share your thoughts on how all that went down? 

Cocky Romance Author was the quickest I’ve ever written a story.

When Faleena Hopkins’ now-notorious copyright scandal came to light, I immediately wanted to thumb my nose at her for it – despite not generally being a Romance author. (I have since written some stories that might be classifiable under that banner, however.)
I knew if I was going to do it, I’d have to do it quickly. This wasn’t about creating a work of art; I was making a statement.

So the next day, I typed up the 9,000 word story (it was supposed to be shorter, but I found myself unable to write something without a good underlying character arc) and cleaned it up a little to post that evening. I wasn’t the first to get out a protest “cocky” story, I don’t think, but I was right up there. I made the story as cheap as Amazon would allow me to (99c) because it was not about profit, but about activism and generally making noise about this divisive issue.

It should be obvious to anyone that a common descriptive word cannot be copyrighted in this way – but it did not stop Miss Hopkins or those following in her footsteps from doing precisely that.

Thank goodness these spurious claims keep getting shut down – eventually.

pink panties8. You run your website through Wix. How has your experience been? 

Wix is a generally decent site builder, I think. Better than some I have used. I only have a free one for the moment, though I think paying for it would allow the site to be found in search engines. Hard to justify the expense for now, though. What it needs right now is an overhaul! I’m still using the very first template I threw together, and really have to get it redone. Whenever I can find the time…

I love being able to host a place that gathers together not only links to my books (Amazon does that already!) but lets me include free stories that give potential readers a place to sample my work in tales that are complete – not mere snippets of a longer story.
Whether it helps my sales or not I can’t say, but theoretically it ought to be useful for curious readers!

Thank you CJ! It sounds like you have a lot going on right now! Thanks for taking the time to answer my questions and explain a little bit about your writer’s life. 🙂

You can find CJ on Twitter, Amazon, and Goodreads! Check out her author website for the free goodies, and as always, don’t forget to sign up for the giveaway! It will run for a little bit, so don’t forget to tell your friends.

Thanks for joining us, and check back when I talk about shopping in your local indie bookstore, and how my Freebooksy promo did for All of Nothing!

Until next time!

Blog signature

Author Interview with Daniel Mattia, Author of Debut Novella In Crows’ Claws

author interview daniel mattia

 

Dan and I chit-chat on Twitter a little bit, and I asked if I could interview him, and he was amazing and said yes! Dan published his debut novella, In Crows’ Claws on July 7th of 2018. Writing and publishing is hard work, and everyone has a different experience when it comes to publishing. Listen in to see how he fared in the big bad world of indie-publishing!


crowHow long have you been writing? How long did it take you to write
In Crows’ Claws?

I’ve written almost all of my life. I’m 28 now, and remember writing short stories and tales all throughout my childhood. I continued writing throughout my early teens, then stopped for a few years until about 2010.

During that time, I was at the tail-end of a severe bout of depression and found solace in my writing. It was during this time that I started crafting the fantasy setting of Fyrndell, the world in which In Crows’ Claws is based. I wrote quite a few short stories during this time, all of which have helped me to further flesh out and build upon this setting, but In Crows’ Claws is the first I’ve published.

I wrote the first version of In Crows’ Claws in 2010 or 2011 as a weekly web serial. It was a way to ensure I wrote on a consistent basis and the accountability of publishing a new chapter on a set schedule held me to that promise (for the most part).

The original serialized version took about three or four months to write and was fairly raw. That’s not to say it wasn’t written well-enough for publication, but it certainly didn’t meet my current standards.

crowWhat surprised you most about the writing process of this novella?

The emotions I had to invoke in order to represent the mindset of certain characters. I generally write without much personal emotion; I think there needs to be a sort of cold logic when you’re going through the actual craft of writing. I’m not writing how I feel, but how my characters feel, so it’s important for me, as the author, to be as emotionless as possible.

But as I wrote – particularly in the cases of Ahri and Nextiarc, two of the main characters in In Crows’ Claws – I discovered myself feeling how they felt in some of their specific chapters. Ahri, especially, starts off as an excited and optimistic young man who quickly finds out that the world of Fyrndell is a cold, dark place and the “truths” he felt he knew aren’t entirely accurate. The second-to-last chapter, especially, makes me tear up every time I read it – and, again, I’m not someone who has that happen often.

The chapters written from Nextiarc’s point-of-view surprised me even more. They were actually the most difficult to write because, in order to write from the POV of a literal monster who not only enjoys killing but venerates the very act, I had to adopt a rather dark and violent mindset. I had to write his POV chapters in short bursts because writing in his mindset for long actually frightened me.

crowWhy did you decide to publish?

To prove to myself that I could. I have so many stories I want to tell, particularly in the world of Fyrndell, but I’m someone who often has a self-defeatist attitude and can easily give up before I even try. Forcing myself to publish a finished work (along with the encouragement of some close friends) was what I needed to do first before I could even think of repeating the process.

crowWhat was the biggest obstacle when publishing your novella? What did you do to overcome that obstacle?

Formatting. My workflow, and the software used, is atypical from the workflow used by many other Kindle authors. I had to adapt and figure something out for myself despite there not being much information available for how to do it. Luckily, I discovered the Kindle Create software, which helped me to format and publish the Kindle version without much pain – after, of course, I had converted the book to the proper file format.

crowWhat do you mean by workflow?

In this context, workflow basically means process. Like you were witness to on Twitter during my editing/formatting phase, I didn’t write the novella in Word so exporting from the software I used (yWriter, something akin to Scrivener) meant much of the formatting advice I found online needed some tweaking to apply to my situation. On top of that, I completed the last editing phase in Kindle Create instead of the actual doc, which was a stupid idea, since it meant the final editing copy was locked to a proprietary format and couldn’t be easily converted to a friendlier format, ie. a .doc or .pdf.

crowWith publishing your debut novella, what is one piece of advice you would pass on to a writer who is thinking about publishing for the first time?

Don’t underestimate the value of editing. No matter how much or how little editing your work needs, it will always be better after you’ve put some solid editing time into it. I’d recommend hiring an editor to do it for you, but there’s no excuse for not editing yourself if you can’t afford an editor. Do at least three editing passes in which you read every word and every line.

crowWhat is next for you writing- and publishing-wise?

In Crows’ Claws is sort of the spiritual precursor to what readers can expect from the next Tales of Fyrndell book. My next work will be a novel in the same setting that takes place in a distant kingdom under siege from an invading neighbor, eventually introducing readers to a cold war that’s heating up quickly.

crowWhat will you do differently the next time around?

I’ve already identified where in my workflow I need to make changes to make the formatting process easier and more simple. The next release will come out in both Kindle and paperback format and will (fingers crossed!) not be such a pain to format and release into the world!

Thanks for the interview, Dan! It sounds like we have some spectacular stuff to look forward to!


yWriter is a free writing program similar to Scrivener. If you have been thinking about Scrivner, but don’t want to pay, try yWriter. You can find it here.

Editing and formatting your books for publication can be kind of tricky. Dan isn’t the first author to . . . put it informally . . . mess up. Even after the books I’ve published, I still find shortcuts and different ways of doing things every time.

Formatting your Word file for conversion to download to KDP (Kindle) doesn’t take that long at all. I blogged the instructions here.

If you’re interested in reading In Crows’ Claws you can find it here.


In Crows’ Claws Description

“This desert is the domain of death.”in crows claws cover for blog

The world of Fyrndell is a place of ancient powers, myriad races, and untold secrets. It is a world where gods may or may not exist, where heroes are few and far between, and where technology progresses at a haphazard pace.

IN CROWS’ CLAWS tells the story of two opposing armies as they race across the continent to a recently-unearthed desert tomb believed to be the final resting place of the goddess Konia. Read the letters sent home from Ahri Vestesson, crowkeeper for the Order of the Orthodox Knights of Fyrndell’s Crusade Army, as he wrestles with matters of faith and purpose while longing to return home to his betrothed. The letters of Marshal Taves Khest, veteran general of the Imperial Expedition Force of the Mhedorian Empire, will demonstrate his duty and ability while he leads his army to and through the desert to claim the glory of capturing the Tomb of Konia in the name of his empress.

But the desert holds many secrets and even more dangers still, for both armies will encounter a brutish and violent warband sworn to the service of Tavradyss, God-Prince of Conflict, and led by the even more vicious Nextiarc.

IN CROWS’ CLAWS is a tale full of action, ambiguous divinity, and heartbreak as three armies converge on the Tomb of Konia, desperate to lay claim to its hidden secrets…

 

Check Dan on these awesome platforms and thanks for reading!

crowAmazon   crow  Goodreads  crow  Twitter  crow  Facebook crow

Whine a Little . . . Over There

There’s been lots of whining on Twitter lately. More specifically, authors whining about not seeing books sales. Even more specifically, authors not seeing their books sell.

Maybe it’s because we’re in the dog days of summer, or people aren’t looking forward to school starting, or the crap we’re all going to have to deal with when THE HOLIDAYS start in full-swing October first.Dog Days of Summer

But whatever it is, it needs to stop. Because YOU, and nobody else but you, can make sales happen for your book.

Mostly, this is on Twitter. I can say it louder for the people in the back. TWITTER ISN’T FOR SELLING BOOKS. If you’re a member of Writer Twitter, you’re a member of WRITER Twitter. There’s a reason why it’s called that. Because we’re writers. Join READER Twitter. It’s gotta be there somewhere. Maybe #amreading is wedged between #IhateTrump and #turtlesareweird. If you’re convinced Twitter is the only way to sell books, or it’s the only way you want to try, break into the #amreading crowd. Or try. I’ll leave a light on for ya.

But if you want to take stab at moving books instead of whining about it, explore these ideas. First though, you need to take a look at your book.

  • Cover needs to be decent. Needs to depict the genre, needs to fit in, but stand out (in a good way.) Join an FB cover group and get some critiques. Taking a second look at your cover and if it’s not up to snuff, fix it. It’s killing your sales before they start.
    Books to consider:

    Cover Design and YOU!: Dos, Don’ts, and Choices
    Why Does My Book Not Sell? 20 Simple Fixes (Writer’s Craft)

  • Make your blurb awesome! This is easier said than done. Bryan Cohen is great at this. He teaches webinars and he runs a business doing this. And he makes very good money doing it. But he shares his knowledge, so don’t just moan you don’t know how to do it. Read about it. You’re a writer. Research. Here’s his book. He breaks it down so you can do it, too. With his guidance, I write my blurbs in half an hour. Here’s a Book Description Critique with Bryan Cohen hosted by Reedsy. Watch it.
  • Make sure you have a decent title. No one told me this before I published, and now my very first book has a stupid title I can’t change because I don’t want to waste the money I spent on my ISBN number. If you don’t have any reviews and didn’t purchase your ISBN number, you can change your title. Changing your title and ISBN number will lose you reviews so if you only have one from your best friend Angie, she’ll probably post it again if you republish with a better title.
    Grab some ideas from Dave Chesson; he’s got some good ones.
  • Make sure your “look insides” (first sample pages) are decent. This can make or break you if all the other parts about your book are spot on. If you don’t have a solid POV, if you have typos, if your formatting is messed up, the best cover in the world won’t save you. Try to get your hook within the first few pages of your book so it’s included in the look inside. Turn that browser into a buyer!

Now that we covered that and your book is up to par, you’ll need to ask yourself what you’re doing to help your book sell. Tweeting every day isn’t going to help. So what can you do to spike sales?

  • Are you spending any money?  You have to spend money to make money. I’m not kidding. Lots of people are like, “I don’t have any money to put toward selling my book.” Then you’re not going to sell your books. No business has ever opened that didn’t need seed money. Investors. Start-up money. You buy stock for your shelves, you fork over for rental space. You pay for wages for your employees before you’ve even sold one thing. Your book isn’t any different. Nobody ever went into business for themselves because they needed money yesterday. Starting a business is a lifelong endeavor. What can you put your money toward?

    *Pay for promos. I spent 80 dollars to give away 4,000 copies of Don’t Run Away in a free book promo for FreeBooksy. It got me some reviews, and lots of KU reads for the whole trilogy. I made my money back and then some.

    *Pay for giveaways. Goodreads did away with their free giveaways but because you have to pay, the market for giveaways isn’t so saturated. People have debated as to whether or not it’s a good thing, but I think it is. I haven’t tried them yet, but in the spirit of trying one new thing with each new release, I’ll be trying it when I publish All of Nothing this fall. Read about them here.

    *Pay for ads on Amazon. This isn’t as scary as it sounds. I’ve been blogging about my experience. It won’t break the bank to give it a try, but it’s important to do it correctly. Brian Meeks has a wonderful book about it. Amazon changed the platform a bit, so his instructions are already outdated even though his book is only a year old. But his advice is still as good as gold, and just as valuable.

    *Pay for ads on Facebook. These are trickier than Amazon ads. At least, I’ve read that they are. I haven’t tried Facebook ads, and if you don’t have the money to spare, I would suggest going with Amazon ads first. I’ve spent under five dollars experimenting with Amazon Ads. But if you want to try FB ads, again, do it correctly. Michael Cooper has a super great book about it. It’s important to try ads correctly, otherwise you’ll blow through money, claim they don’t work, and you may write off a great way to let people know about your books!

    *Pay for a blog tour. I used to hear a lot about these two years ago when I joined Twitter, but not so much anymore. You don’t have to pay someone to set up a blog tour, but if you pay a legit person they’ll know the best blogs to submit your book to. I’ve never tried one of these. They’re time-consuming. Either you have to fill out an interview sheet or compose a guest post for that blog. If you’re doing a full tour, that could consist of anywhere between 5 to 20 or even more blog sites. That’s a lot of guest blogging and interviews when maybe you should be writing your next book.

    *Reviews. If you do this in a legitimate fashion, this can be a coup for you. I have not tried it because the service I wanted to try distributes the books to readers through BookFunnel and that goes against KDP Select’s terms of service. I pulled Wherever He Goes out of Select to try this review service, and it comes out September 3rd. It wasn’t doing well in KU anyway, so I didn’t see the harm in trying. I’m going to try Happy Book Reviews. I’ve heard good things and so-so things about results. But if you have a good book with a good blurb and good cover, and the plot/genre isn’t too weird, you may get good results. Give it a shot.

  • Are you writing more books? The best marketing you can do is release new books. Lots of debate on quality versus quantity, but if you just can’t scrape up the cash to put toward your book’s promo, at least writing and releasing is free. *As free as you can get without spending money on cover, editing, etc. I’ve heard you drop off the Amazon algorithms after three months, so you want to release something every three months. Try releasing tie-in novellas. Or just dig in your heels and write the next book. I see lots of people trying to build careers on one book, and that only works if you write a non-fiction book and your career is already based on that book. Readers expect more from you. Keep them happy.
  • Offer to guest blog on other people’s websites in your genre. Ask “up.” Someone in your genre who has more followers than you. Someone whose website gets a bit more traction than yours. This is where your tweeting should come in handy–you’ve made connections, don’t be afraid to ask. Most people would love to host a guest blogger. It frees up their schedule for the week. But make sure your book is up to snuff or they’ll turn you down. And be prepared to giveaway a book. That seems counterproductive to sales, but lots of bloggers want to reward their readers for showing up.
  • Think local. Ask your town’s newspaper’s lifestyle section to do an article on you. If you have local small magazines, ask them to do a profile. Ask your indie bookstore if you can do a signing, or if they’ll sell your book. Heck, maybe get together with a couple of indies in your area and ask Barnes and Noble if they’re willing to do an Indie Night. Asking is hard. We’re introverts at heart, but even if the answer is no, at least you can say you tried.
  • Take a hard look at your book. Besides the cover, the editing, the blurb, the title, ask yourself, is this something someone would want to read? Especially if this is your first book. Indies like to experiment when they’re starting out. We’re finding our niche; we’re finding our passion. Experimenting with your hamster detective series is cool, but can you get sales? Maybe not. So take a hard look at your book before you throw money at it. It may not do any good. And that’s the sad truth. If you can be honest with yourself and say yes, my book has readers, all I have to do is fine them, then good luck!

Whining about lack of sales isn’t going to help you sell books. After a while it becomes annoying, and you end up tarnishing your reputation. If your first book isn’t working, then move on. Write something else. Write something better. We get better at our craft with every book we write.

book marketing challengeRachel Thompson says we don’t get traction with our careers until we have at least 6-10 books under our belts. As the self-publishing industry gets more competitive, that number may get higher. If you’d like to read her awesome book about marketing, you can look for it here.

Book sales are subjective. What works for you may not work for someone else.

The best advice I can give you is write well, and publish often. Stay consistent. Build your brand on a genre you love to write.

Sales take time.

Have patience, and good luck!

 

buy image for blog

 

My BargainBooksy Ad from last month. How did it do?

Well, apparently, not very well since I forgot to post the update. This time, this ad was a paid ad (meaning, my book wasn’t free), and I set the price of Wherever He Goes to .99. I thought, a dollar for a book, that’s pretty good, right? Heck, I spent three months working on it, I figured a dollar was a good price.

The problem is, with doing these ads, you just WON’T KNOW why your book doesn’t sell. It could be the cover, it could be your copy. It could just be that no one wants to pay. You never know.

So, in total, I sold 40 books on the day the newsletter came out and a couple days afterward. That is nothing compared to the 4,000 books I gave away during my Freebooksy ad I did back in February. You can read about that here.

june sales for bargainbooksy ad

As far as KU page reads are concerned, you can see that the newsletter created a bit of a spike, but nothing to write home about. And this is only for Wherever He Goes. My trilogy is still getting a few page reads, but I wanted to see what my ad would do for Wherever He Goes, and unfortunately, for 80 dollars, not much.

Here is what my ad looked like in the newsletter:

bargain booksy ad

Would I do this again? I haven’t made back what I spent on the ad, so it will be a while before I try something like that again.

What I need to focus on is getting reviews, but for using any legit reviewing services, I need to pull my book out of Select because the one review service I contacted distributes the books through Bookfunnel. Amazon considers Bookfunnel as a distribution platform and will yank you out of Select if they catch you using it.

For my next book, I’m going to place my book with a review service first, before putting into Select and see what happens. Hopefully, if I get some decent reviews that way, readers will give all my books a chance.

And I think if I ever do another promo with Written Word Media (Freebooksy/Bargainbooksy) I’ll do the free one, since I kind of feel like I got more bang for my buck. At least, it sounds better to say I gave away 4,000 copies than say I sold 40. It would be great if any of that had turned into reviews, but so far nothing significant on that end, either.

But, that is my experience with Bargainbooksy, and if you’ve tried them, and have gotten better results, let me know!

Thanks for reading!

Blog book promo for the end of blog posts

 

 

What do You do with Promo Photos? And Better Yet, WHERE DO THEY COME FROM?

We all see these cute photos of people’s books, you know? If you don’t know, you’re not on Twitter much, or you haven’t liked many Facebook author pages. Let me give you some examples. Hold on while I dredge some up.

wherever he goes promo composite

This is mine for my latest book I put out in June. That looks pretty cool, right? Or how about Aila’s, when she did her cover reveal for her new Women’s Fiction, Alabama Rain:

alia's cover reveal

Hers is pretty fancy; those books stacked on that nice shelf. And I love her cover. I am so excited to read this book. She made an awesome trailer, too, and you can watch it here. Anyway, I can make something similar with mine (but not the same because her skill set and my skill set vary greatly):

whereverhegoespromowithsunflower

The best part about the 3D mockup maker I use is that you can download a PNG without any background, which makes it very easy to place your book onto a different background, and you can make a super cute promo like this:

aila's promo

But what the heck are you going to do with it?

Aila says she puts hers at the end of her blog posts, making the photo clickable and driving traffic to her Amazon page. That’s not a bad idea. But she blogs–a lot. And consistently. Who can say they do that? Not me. But you should totally check out her blog. She writes very informative posts about the indie publishing industry, and she knows a lot of writing resources she generously shares.

I mean, you want photos out there. Someone might Pin It, or Retweet it, if it’s cute. I found this one somewhere and saved it for reference because I’m terrible at design:

book promo idea

Text is good, you know? A tagline, a teaser.

I made this messing around in Canva, trying to practice, develop my eye:

He's her boss, but he's got his eye on her. She doesn't know what she wants.He has demons to spare.And she has an ex that just won't quit.

Canva is good for stuff like that. It makes placing photos in composites a lot easier if you don’t know your way around GIMP or Photoshop. I made this in Canva using my Kindle cover for the first book in my trilogy:

Don't Run Away Promo

Of course, you need to make sure the photos you are using, like the sunflower on the shelf, and this work photo, are okay for commercial use since you’re trying to sell your books. At least, I’m going to assume you are.

But the problem is, there’s a ton of this stuff out there, and it’s annoying. You can Tweet it all the time but people will unfollow you. You can’t post it on Instagram all the time, because then you’re pegged a self-promoter and no one will follow your account.

So, I make promo photos, and then I don’t do anything with them.

But part of this blog post was to tell you where you can do this stuff, so take a look at the programs I’ve used:

FREE ONLINE BOOK MOCKUP MAKER
Derek Murphy runs this site, and he’s got a lot of great information about making covers yourself. He has a YouTube channel, and it’s worth checking out. I used this to make the first picture in this blog post, and I’ve done it for my friends, just to see how it looks with other covers:

stealing home promo

wolves of dynamoThis is a free site, though the positions of the books are somewhat limited. But it’s free and the program places the covers for you, so you take what you can get, right? If you want to place the books anywhere else, like a shelf, you need to use a program to place them onto a different background. I use GIMP to keep my hand in (I’ve spent a lot of time figuring out the very small percentage of what I do know); it’s a free version of Photoshop. But you can use Canva, too, which is a lot easier to figure out.

shelf with sailboatandbook
I bought the shelf photo from canstockphoto.com. Wolves of Dynamo is a fantasy YA geared for both boys and girls, so I didn’t want to put with anything too girlie, or something that wouldn’t fit the genre. (I showed it to the author, and Gareth gave me a tough time. LOL)

Anyway, so give the mockup maker a try. Use pixabay.com and find workstation photos. All their photos are free for commercial use. Placing your book’s cover onto a Kindle mockup is easy using Canva. Just like any software, it may take a little bit to get used to, but that’s part of the fun of making these, right?

Because it’s not like you can shove them in people’s faces all day long–people will get bored with you, fast.

This is the quick mockup I made of David’s book:

shelf with lampstealinghome

If you make a lot of these, you probably want to experiment with different ways your book looks. Stacks, like Aila’s above, or just one, or all your mockups will start to look the same.

If you do the stacks, you’ll need to have a picture of your spine and better skills because the 3D maker I linked you to doesn’t have a stacks option. I haven’t bothered with that, just because there’s only so much time I want to take messing around. And it takes a lot of time to make these things if you don’t know the software; it takes a bit of practice.

It can be a nice break though, from writing, to mess around with this kind of thing.

Aila used a different website to find her mockups, and she put a lot of work into those, but she knows Photoshop really well, and she makes her own book covers, too. I think she does a fantastic job!

Also, you can get a lot of ideas just Googling book cover mockups. On Twitter, I’ve seen people advertising to do this for you but they charge a bit. If you don’t want to do it yourself, you can hire someone from Fiverr. Sometimes if you hire a cover designer, they’ll make a couple of these for you, too. But again, it’s like, what are you really going to do with them? You know? If you like design and want to put the time in, practice so you can get to know the software for other things like, maybe eventually you’ll want to make your own covers. Then you don’t have to bother your cover designer or ask their permission every time you want to create a mockup.

I’ve given you some ideas on the book cover mockups for promos, and where you can go to make them. But don’t be wasting your time messing around with these when you should be writing. It’s fun to learn how to do these, but if you don’t have a book to market, it’s all pretty pointless, anyway.

Have fun, and good luck!

Vanias Books Promo

 

The Scary World of Amazon Marketing Services

Writers need to get their books out there. Twitter doesn’t sell books. Neither does Facebook–at least not on your personal profile. There are only so many copies Aunt Edna wants. And she’s not going to pay your bills. (If she is, that’s no one’s business but yours.)

So what is an author to do? Well, you can write more books. You should be anyway. What else? Instagram the shit out of your life hoping to draw some attention to your fabulous #writerslife.

What else?

Pay for promos, maybe. I’m assuming I’m still getting some KU page reads from a Freebooksy promo I did a few months ago. (To read about that, click here.)

I’ve come to the conclusion after a few years on Twitter, the only way to find readers is to write books and tell people (who aren’t on Twitter) about them (you know, actual readers). I’ve decided to dip my toes into the world of Amazon ads.

amazon adsNow, lots of people have told me that they don’t work. I bought Brian Meeks’ book, and he tells me they do. But you gotta be smart, and you gotta be patient, and you gotta test. Test and Test. And Test.

Oh, by the way, you have to have a decent book, good cover, good blurb. Because if you don’t have a quality book, no amount of advertising will sell your POS. (Sometimes people forget about that part.)

So, I’ve been running ads for a couple of weeks. Brian says this isn’t hardly any time at all, and I agree. Buying and running ads on Amazon isn’t the magic trick to selling books and getting famous. You need to have patience, and you need to know what you’re doing.

At first, I bid low (like Brian advised–he walks you through the entire process), and piecing together information from other sources, I realized this was way too low. I write contemporary romance, and it’s a highly competitive market.

The thing with Amazon ads is you need to bid high enough that Amazon will show your ads, but not so high that if someone clicks on your ad but doesn’t buy, you don’t go broke paying for clicks that don’t turn into sales.

It’s called a sweet spot, and from what I can tell, few people have the patience to get there. Or they are too scared they are going to waste a lot of money trying.

I’ve been running ads for 13 days, and this is what I have so far:

ams ads so far june 18

Remember, 13 days isn’t hardly any time at all. But for anyone scared to run ads, take a look: I have 12 ads running right now, and I’ve spent 35 cents. Not dollars, cents. None of the ads are doing particularly well, and I assume it’s because I’ve bid too low. The ad for Don’t Run Away that has over 3,000 impressions, hasn’t cost me anything. But those impressions could have given me a few page reads in KU if someone saw the ad, but didn’t click and just decided to try the book in KU anyway. Where and when someone decides to read your book if it’s enrolled in KU will always be a mystery.

Here are my KU page reads for DRA. I took this screenshot on June 18th. The same day I took the screenshot of my ad dashboard.

sales and ku reads for dra

Nope, I don’t have any sales yet. But I haven’t gone broke trying, either.

So anyone who is wanting to try this but is afraid of losing money can err on the side of caution, figure a few things out, and go from there.

I’m surprised that DRA is getting impressions, as the second set of ads I did for Wherever He Goes is a higher cost per click (which you would think would buy me more exposure), and I think the cover for WHG is better than DRA. But maybe the blurb is better written, or the characters resonate better with readers.

So where do I go from here? I plan to bid a bit more for WHG, and see if I can’t get some impressions, at least. Maybe I could even do another set of ads for DRA at a higher bid, and see if that doesn’t ramp up my impressions even more and hope those turn into clicks. Or I could do nothing, and wait to see what happens, because 13 days of ads is hardly any time at all.

But I’ll keep an eye on it. I just wanted to let you know a high daily limit doesn’t have to scare you.

And if you take anything away from this it’s this: if your ads are successful, and you are getting a ton of clicks but they aren’t turning into sales–you need to look at your book. You need to look at your cover. Your Look Inside pages. Your blurb. Don’t pay for ads for a crappy book. Make it better.

I’ll keep you posted!

Beach Reads Giveaway Coming Soon!

Super fun beach reads giveaway!

 

Even though I said I wouldn’t do many giveaways anymore, it’s SUMMER and that means an opportunity to do a beach reads giveaway!

Let’s break out the beach towels, hit the beach, or the pool, or even the backyard and the sprinkler, and pull out those books while you bake out your brains and try to banish those hold-over winter blues!

I’m in the process of putting together a fabulous giveaway. Need a beach towel–I’ve got you covered. Hypo-allergenic sunscreen? Check! Pool-safe beverage container? Check! Cooler? Check! And most importantly, books.

domenico-daniele-411075-unsplash

Did someone say SHARK????

Lots and lots of books!

I’ve got my fellow author friends sending me books–all the books! And that means an awesome assortment for you to try your luck at winning.

Mystery/thriller, Women’s Fiction, Romantic Tragedy, and Contemporary Romance are just a few of the genres that will be included in the giveaway!

I’ll post a link soon, so keep an eye out for more information!

Until then, enjoy the weather, and keep reading!

 

 

 

Photos by Unsplash