It’s rather counterproductive to pay to give your book away. But Freebooksy isn’t the only place you can do it. There are numerous places to promote a free book, but I like Freebooksy because they seem to have the most reach.
What can you hope for when you do a promo for a free book?
- It will drive traffic to your other books. This makes a backlist key.
- That someone will actually read it and post a review.
- It will boost your KU reads if you’re in Kindle Unlimited.
I guess that’s it. Mainly, you’re hoping for reviews and that people will like you enough to pay for your other books. Sometimes you get a bump in KU reads, but you definitely don’t have to spend what Freebooksy charges you for that.
I ran a different Freebooksy ad a few months ago for Don’t Run Away, and you can read about here. Anyway, this ad did better in downloads, but we’ll see how it does over all, since Don’t Run Away is the first in a trilogy, and I got some decent read-through for that book with the ad. It came later, as some people take a bit to read a book or two or three, but after a few months, I was pleased with the results.
Anyway, so I also put my book free for the next day, in case there was anyone who maybe opened their email late and went to see if maybe the book was still free. I gave away 5,351 books on the real free day, the day the promo ran, and 867 books the next day, for a total of 6,218. (Too bad those weren’t sales.) I’m hoping that some of those will turn into reviews, but I may not know that for several months. Here is the graph of the downloads and what I got in KU reads from the date of the promo, until today, 11/17:
As you can see, there was a pretty big bump in KU reads for All of Nothing, but the promo did nothing to help with sales after the promo was over. That’s just for the one title though. Do we see a bump in sales for all my titles? Did the promo increase my visibility at all? Let’s look:
Nope. But that’s okay. You have to start small, and for an indie, I don’t have many books out, anyway.
Everyone wants to know how much cash that equals out to, and let’s just say, I spent $100 on that promo, and I’ve only made a little over half back. I might, in the long run, but for right now, 8 days after my promo, that’s a no.
Here’s what my promo looked like in the newsletter. I was pleased I was at the top:
I love my cover; I loved the blurb I had to abbreviate from the longer one I have on Amazon. I’m really proud of this book, and I think it showcases how far my writing has come since I released 1700.
If you downloaded All of Nothing, thank you! If you downloaded it but haven’t read it yet, I would love to know your thoughts when you do! And if you’ve read it, I would really appreciate the review, like this lovely one I got on Amazon:
We’re not supposed to respond to reviews, so reader, if you happen across this blog post, thanks for taking the time to review! I appreciate it.
Would I consider the promo a success? That depends on what your version of success is. Giving away 6,000 books made good for my ranking:
But as we all know, free doesn’t mean too much. But all in all, I’m happy with the promo. I do want to try a Goodreads giveaway at some point, and they cost as much (or as little) as the Freebooksy ad. Maybe I’ll try it with my next book. But I have to pace myself since I won’t be publishing anything for a while as I write my Bridesmaid Quartet. I’m going to rapid release those, and I won’t be publishing them until all four books are done.
I would recommend doing a Freebooksy ad. So far I’ve liked the results of mine.
Until next time!
When I did this with the first book in my trilogy, I simultaneously put the other two books on sale at 99 cents. Apparently Amazon did a great job of upselling the people who came for the free book, because I made a ton of sales on those other two books. Combined with the KU bump, I probably broke even after a couple months. But it definitely could have been cash-positive if I had optimized on the spend side better (I stacked a bunch, and I really have no idea which ones drove downloads and which didn’t).
I also did that, when I did my free promo for Don’t Run Away. I also put Wherever He Goes on for free during that promo since the paid promo I did for that book over the summer tanked.
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