Thursday Thoughts: Keeping daily word counts and other bits and pieces.

Keeping a Daily Word Count.

A couple months ago, a romance writer offered a Google spreadsheet to anyone in our romance group on FB. We could add our name and enter our daily word counts. This isn’t a private total–anyone who added their name can see (and be motivated by) others’ word counts, and they can see yours. I’ve never needed the motivation, but I’d never kept visual track of my daily word counts either, and I thought, what the heck.

It was addicting, to say the least.

I love(d) (the challenge isn’t over yet) adding my daily word counts and watching as other did the same. One author in a column close to mine does high numbers too, and subconsciously, or maybe not so “sub”, I tried to keep up with her. It was fun.

But keeping track in a public way like that was also hard. Here’s why:

  1. You are keeping score. You’re not supposed to compare yourself to others, or if you do, you’re supposed to do it in a positive manner. That doesn’t always happen.
  2. It can make you feel bad on the days you can’t write and you have to put in 0. That’s tough when the person next you logged in 5,000 that day. The problem is, you don’t know how another person’s life is. They can be a full-time author where 5,000 words a day is the norm for them and a 0 day means they had an emergency. Sometimes a 500 word day for someone else is a great day because they work a full-time job and have kids. I didn’t like my 0 days. Especially when I had a week of them between books.
  3. Added pressure. It’s addicting to enter in a number at the end of the day. This can make it so you don’t give yourself enough grace if you have a bad day. Some say bad words are better than no words, but I don’t agree with that. If something else is taking up headspace and I know I can’t sit down and write something decent, I won’t bother. I know I can make it up later. Because I do. Giving yourself grace only works as far as you putting in the work later.
  4. There wasn’t a way to claim editing words. I wanted to log in the new words I wrote for that challenge. There were a few days I put in 0 because I was rereading and smoothing out the first third of my book. I was working, but I couldn’t log in any numbers. Entering in that 0 made me feel like I hadn’t worked that day.
  5. Writing and publishing isn’t always about writing new words. We couldn’t modify the spreadsheet because there’s a formula that tallies up our words and entering anything else in the field makes the formula not work. But if I were to make my own spreadsheet, I would make room for days that I did something else so I could still feel productive.
  6. Seeing the words add up is a great motivator. There are some negatives when doing a challenge like this, but I like seeing my words add up. Right now since January 4th when she offered us the spreadsheet, to March 20th, I’ve written 141,826 words, and I’ll have more before the challenge is over (April 13th) because I have a book to finish. But I won’t be starting another project, so as soon as this book is done, I’ll be entering in zeros for the rest of the challenge. That will be hard for me, but i’ll just have to make peace with it because I know I’ll still be working.

Would I recommend doing this? Yes, if you can keep yourself from getting carried away and playing the comparison game in a negative way. Your fellow writers’ successes should bolster your own, not drag you down.


In other news, I’m still going through my infection issues. Eventually I’ll get better, but it may take another round of antibiotics (I’m on my third and I can’t drink while on them which is a real bummer!). I need to make another appointment but I’m going to take a small break so I can have a glass of champagne over the weekend. I want to celebrate the completion of my second book of 2021. I may already be done with it by the time you read this post, I’m not sure. I’m 61k into it right now, and I tend to drag my feet toward the end because no matter how eager I am to move on to the next, I’m still attached to my characters and hate to say goodbye.


I’m not the only one with medical issues, and I had to bring my cat in to the vet. She kept going to the litter box, and I’m glad I trusted my instincts–it turns out she had a UTI. They gave her an antibiotics shot and I think it made her feel not that great. She sleeps a lot and doesn’t have her usual spunk. I’m hoping once the antibiotics do their job she’ll be back to her old self, but I’ll probably need to make her a follow-up appointment just to be sure. I know all about lingering infections and I don’t want to her to suffer. Here’s a picture of her if you don’t follow me on IG or you’re not friends with me on FB.

Blaze is a two-year-old Siamese Ragdoll mix.

One more thing I’m excited to share with you–Savannah Cordova from Reedsy is going to guest blog on Monday, March 29th! When she first reached out to me, I didn’t think it was real! I’m happy she thought my writing and publishing blog was relevant enough to contribute, and I hope you get a lot out of what she’s going to be sharing with us.

If you don’t know what Reedsy is, they are a team writing/marketing/publishing experts and professionals that help you with your journey. They offer lists of vetted freelance editors and book cover designers. They offer a FREE book formatting feature on their website (similar to Draft2Digital’s) and I’ve often blogged about the free classes they offer right to your email inbox that allow you to complete them at your own pace along with a short quiz at the end of each course. They really are amazing, and Ricardo Fayet, founder of Reedsy, wrote and is offering his book How to Market a Book: Overperform in a Crowded Market (Reedsy Marketing Guides Book 1) free on Kindle right now. I’m so honored to host Savannah on my blog!


Lastly, even though I haven’t been feeling 100% and I’ve been dealing with a sick cat and I’m always going to the grocery store for milk, I am trying to spend time outside and this is the pretty picture I captured the other day on a walk. With spring coming almost a full month early, this has been beautiful, cool, crisp weather to walk in. These are the golden days in Minnesota–when the weather is warming up but the bugs haven’t caught on yet. I love an evening walk in weather like this.

Enjoy your weekend! May it be productive! Check in with Savannah on Monday…. hope to see you there! 🙂


Publishing Plan & Launch Plan: How they’re different and why you need both.

I’m struggling. I’m struggling for a myriad of reasons (some not related to writing–anyone know how to quiet an old cat at night?!), but the prevalent one for me right now is my publishing plan for the books I have written, and the launch plan I’m going to need to find readers for those books.

It’s tough because when you press publish, you aren’t guaranteed readers. It would be nice if we were, if we became overnight sensations, but that rarely happens and if it does, there’s a tremendous amount of work that goes into it behind the scenes.

The difference between a publishing plan and a launch plan to me is when we talk about a publishing plan, I think about how many books am I going to be able to publish in a given year, two years, three? How far out am I looking when I plan how many books I’m going to be capable of writing? That’s different for everyone. How fast you can write depends on your living situation, if you have kids, if you have a full-time job. Obviously, if you’re single with no kids and you’re already a full-time author, you’re going to be able to write quicker than a woman with a husband and children, a job, and maybe a sick pet. It also depends on where you are with your craft. If you can write your first draft so that you consider it practically your last draft, you can publish books faster than someone who needs a few months of editing. It’s important not to over-extend yourself, especially since Amazon allows year-long preorders. Due to COVID they are giving you grace if you have to move your preorder date, or cancel altogether, but that might not always be the case. Before COVID, if you missed your preorder date, you were suspended from creating preorders for a year, and I would imagine that at some point, they will go back to those guidelines.

A launch plan for the release of a book can consist of a Goodreads giveaway, stacked promotions, newsletter swaps, and everything in between.

How to optimize those things will be different for everyone, and while you can grab tips for a great launch, genre, how well your book is written, cover, the size of your newsletter and the authors you swap with, your backlist, how much you can afford to pay in ad spend, even what’s going on in the world, and I have no idea how many other factors, can influence how well your book does on launch day.

Planning your publishing schedule while optimizing your launch can be a nightmare. When you look at your launch plan/publishing plan it’s important to know your strengths and your weaknesses.

Newsletter. This is definitely a weakness of mine. I don’t have one . . . yet. Not even one for my 3rd person books I can hit up on the off chance there would be some crossover readers. Some authors have a large enough newsletter their whole launch plan consists of sending out an email to their newsletter and that’s it. It’s enough to make them sticky in the stores and their loyal readers will leave reviews.

Networking/Swaps. This is another area where in the four years I’ve been publishing I have failed. I have writer friends, sure. But I had no idea how important it is to network with other authors in your genre. Without a strong newsletter I can use for reciprocation and without romance author friends who are willing feature my books in their newsletter, I’ll have to rely on the kindness of strangers until I can pay those favors back with my own list.

Number of Books. This is one strength of mine, at least. Your launch plan will definitely look different if you haven’t banked some books, or if you don’t have a backlist written in your chosen genre. If you’re launching a new first in series, it’s better to have another book or two written so your readers know that more books will eventually come. Putting book two on preorder and linking the preorder to the back matter of book one can help. Fickle indie authors aren’t the only ones teaching consumers to be wary. Streaming platforms like Netflix can pull the plug on a new series before wrapping it up, and a lot of consumers now won’t try something new unless all the seasons (or books) are available. I know for me as a consumer, I was really disappointed when Amazon Prime released the first season of Carnival Row, but maybe because of COVID I haven’t heard of another season in the works. BUT as I have found out, rapid releasing when no one knows about you or your books doesn’t do anything and when I released my Rocky Point Wedding series last year, it didn’t matter how fast I released them–I didn’t have readers. I have this weird thing where I need to write a whole series first before I can even think about publishing. I many need to change my way of doing things to streamline my publishing schedule.

Ad spend. I’m fortunate that I have a little money for some ad spend. I can afford to book a promo with Freebooksy or BargainBooksy, ENT, etc. So far, if I put my first in series for free and pay for a Freebooksy with Written Word Media, I gain back my fee with sales and page reads. But that has never elevated my status or made my book “sticky” in the charts. I also play with Amazon Ads, but I’ve never worked with them to create second or third generation ads because I’d rather write more books than spend time playing with ads. Also, keep in mind that if you do plan to run ads at some point, your cover can’t be too racy. With stricter guidelines in place, Amazon has determined my Rocky Point covers are too sexy and they won’t let me run ads which could be a problem for you if you’re counting on an ads boost.


So, here’s my dilemma. First of all, I’m banking books as is my usual custom. I have six books in a series (serial, meaning no entry point except book one) that are completed. They’ve gone through a couple editing sweeps by me, and unless I’ve missed something, they sound strong: no plot holes, complete character arcs, etc. I spent the majority of 2020 writing and editing those. I needed a break, so I…

…wrote what I thought would be a standalone novel just to publish for the sake of hitting that publish button, but then I realized it could be a really cool book one of a series and while a paid beta reader read it and made her notes, I wrote book two of what will be another six-book series. That one has since been edited by me a couple of times, and is just sitting on my computer while I…

…thought I was writing a reader magnet for this newsletter I need to get going this year. The problem is, it’s a good book. It’s going to be a really good book, and I don’t know if I want to “waste” it by offering it up as a freebie. Obviously building up a newsletter is not a waste, and offering a full 85k book will be a good incentive to sign up for my newsletter. But, even though eventually I can put it up for sale, I would then need a new magnet anyway. So what difference will it make if I sell it now or later?

I’m at a loss, and while having 8.5 books on my computer almost ready to go (besides covers, formatting, and blurbs) is a good problem to have, I’m tired of publishing to crickets. I’m rebranding, writing new books under my initials instead of my first name, and if I can’t figure out how to make things better than the last four years, all I’m going to be doing is releasing books to no one. And let me tell you, I’m getting real tired of that.

Y’all, I’m tired of starting from zero. At some point, an author shouldn’t have to do that.

Another problem I’m having is that this is a new direction for me, and stockpiling books before I know if my style and voice are going to resonate with readers is ill-advised at best. Because now I’m stuck between a rock and a hard place. If I can’t find readers, then ALL the books I have on my computer I may not have a use for. I doubt that will happen–I don’t write in a vacuum and someone has looked at all the books in some way, shape or form–but it’s something to think about (like there isn’t enough to worry about, right?)

That’s why I’m interested in releasing one standalone just to see how readers react. While it wouldn’t be a huge release, I know a little bit to at least get a few readers and if I add a cookie to the back, it might not be a bad way to start building my list with organic signups. On the other hand, if it makes more of a dent than I expect, I would want something to publish next in the not so distant future.

The uncertainty is enough to give me a headache, but I appreciate you listening to me brainstorm. I mean, there are things I can do. Hire a consultant for one. There are a few indie authors out there who will chat for an hour for a fee. I can ask for opinions in my FB groups, and I think I will be doing that. Maybe an experienced indie author can give me a few pointers.

I know one thing–I need to publish something, soon. I need the high. But like a drug hit, it may not be the best thing for me. Or it could change my life. You just never know.

Here are a couple things that can help you with a publishing plan:

This is printable! Save it and print it for your own use.

A Book Production Schedule for Indie Authors: IngramSpark Blog

As for a launch, I’ve never had a successful one. I’ve never put the time and the effort to set up blog tours, newsletter swaps, promo stacking, the list goes on with what you can do. Normally I press publish, run some ads, and then feel sad when my book doesn’t make the splash I was hoping for.

Since I’m starting at zero, this is worth another peek:

Screen grab taken from his website.

David’s course is free, and if you want to sign up, click here.

He also has an updated list of Promo Sites and you can find that here.

As for what else you can do for a launch, the resources can be it’s own blog post, and this is already a lot longer than I wanted it to be. I hope you find this useful, and thanks for tagging along on this journey with me!

Until next time!

Reader Magnet Prep Work

A reader magnet is also known as a cookie to bribe, I mean, encourage readers to sign up for your newsletter.

During the past couple of days I’ve been plotting the novel that is going to be my reader magnet for my newsletter. A reader magnet, or a “cookie” as some refer to it like Tammi Labrecque and David Gaughran, (though I think David borrowed it from her as they’re friends) is something free to entice readers to sign up for your newsletter. Authors give away a whole gamut of things from little short stories to full-length novels. Something Zoe York said in an interview on a podcast I listened to a long time ago (I forgot which one, I’m sorry) said that as an author who writes novels, giving away a story that is less than novel-length doesn’t make sense, and I took that advice to heart. It would be more time/cost effective to write a novella, since I could probably write 20k in just a few days, but I don’t write novellas, nor do I sell them, so skimping on my reader magnet doesn’t make much sense.

But, as I write my novel, I’m going to have a hard time parting with it. As an author, I give away books all the time. I do a Freebooksy now and then, and if someone approaches me and says they can’t afford to buy a book, I’ll send the PDF at no charge. That doesn’t happen very often, and I only had one taker when I offered up Wherever He Goes in an exchange for a possible review. Writing a reader magnet for the sole purpose of attaching it to a newsletter sign up will be a different mindset altogether, though I know it needs to be done. Giving a book away in a newsletter is almost the standard these days, and you’re missing out on a newsletter-building opportunity if that’s something you’re not doing.

It’s frustrating, in a way, that indie authors have trained readers to give away their email addresses for a free book, and you sometimes will get only freebie-seekers when you do that. Curating a list of readers who are interested in your work and sign up to stay on top of what you’re doing can be time-consuming and one of the (many) reasons I haven’t bothered with a newsletter yet.

That’s why I decided to write a full-length novel and write it to be the best book it can be. I want readers to have a taste of what they’ll get when they read my future work.

The plotting is almost done, though I am missing a couple of the big things I need to make the book move. I always have something huge in the middle of the book to prevent saggy middle, and always the BIG BAD that breaks them up (momentarily) toward the end. I have their backstories ironed out for the most part and I had to do a lot of name research to name the male MC because I have a habit of reusing names.

I also had to figure out where the novel was going to take place–all my books, even the ones I wrote in 3rd person past, are set in Minnesota, usually a fake city so I don’t have to worry about details. I make the city how I want it, and no one can complain. A good setting can actually become a protagonist/antagonist in its own right. A long series that comes to mind is Susan Mallery’s Fool’s Gold, a fictional town in California with a mayor who appears to be able to do a little magic through some not-quite-believable coincidences. I chose a fictitious resort on a lake in Minnesota, and I’m using the Arrowwood Resort Hotel and Conference Center as my muse. It’s not that far from me, in true, physical distance, but I’ve never been there. Here’s a picture from http://www.planetware.com from the Arrowwood website:

This resort will have everything the characters need to occupy themselves, and hopefully get into a little trouble, too. With a spa, pool, waterpark, marina, and much more, there’s no lack of things my characters can do. Because we’re talking about a billionaire family, they’ll own the resort, naturally.

I’ve been doing the preliminary work for this book–but doing so taking some advice from Suzy K. Quinn and Elana Johnson. I’ve worked out the potential cover, the tropes, the tagline, and the subgenre. Keeping in line with the “Package is the Promise” idea, this is the working cover for I suppose what will appear on Bookfunnel (though I haven’t gotten that far in the research stages yet).

The plot is about what you would expect–he’s best friends with her brother and when she was in her teens, he made fun of her for her looks. She never forgot it, and now when they meet up ten years later, he’s a bit surprised at just how far she’s come. This is a fine line to walk because he has to love her for who she is or he’ll get skewered in the reviews for being shallow. That means I have to make sure they spend a lot of time together so he can get to know the type of person she is. They don’t work together. I had to think of away he wouldn’t know she changed. So she doesn’t work for the family company–she set out on her own to make a reputation for herself on her own merits. He’ll come to eventually respect her for that, but at the beginning of the book he hates she’s not working for the family. There are a lot of layers and I’m really excited to start writing this book.

Still not 100% sure if I’ll use my initials for my pen name. I’ve been told to use my real name and brand the books differently from my 3rd person stuff, and I’ve been told to find something romantic that is in line with the authors who write billionaire romance. Chances are pretty good that the readers who like my billionaire stuff won’t move over to my 3rd person books, and that’s okay–that the whole point of the pivot. I don’t want to distance myself too far from the real me, otherwise I’ll have a difficult time being authentic in my newsletter and other social media platforms. I don’t want to hide behind a pen name, but I want to make it clear these books are different. We’ll see what happens.

Writing a cookie and starting up a newsletter is an exciting (and long-coming) thing for me. I’m excited to see where it takes me.

Thanks for reading!


Publishing Predictions of 2021: Pricing

I love the new year! Not only for fresh starts, but because of all the publishing predictions that come our way. It’s so interesting to me how the publishing industry changes shape, like water poured into differently shaped containers. Authors and publishers will always be around in some form, but we have no idea what form it will take!

I was listening to the 6 Figure Author podcast last night while I was making dinner and cleaning the kitchen, and they broke down a few of Mark Coker’s predictions. He founded Smashwords, an ebook aggregator for authors who want to publish their book wide. He keeps his fingers on the pulse of the industry, and his hate for Amazon aside, it’s always interesting to hear his take.

If you want to read his predictions in its entirety, look here, and thank you to 6 Figure Authors (Lindsay, Jo, and Andrea) for discussing some of the topics, too! And if you want to listen to them instead of read me, that’s cool, and you can find their episode here. They talk about some of Mark’s predictions during the first half of the show.

Anyway, so what I want to talk about today is pricing your book. The decision takes a lot more thought than just wondering if you want to sell your book for $3.99 or $2.99, and one of Mark’s predictions states that authors will lose more and more of their royalties. Here are a couple of his reasons:

Subscription service. Of course, this is a jab at Kindle Unlimited, and it’s a business decision if you want to enroll and be exclusive in Kindle Select or if you want to be wide (on other retailers besides Amazon). What a lot of authors don’t think about though is do they want the sale or the page reads? And do they want 70% royalty or 35% royalty. I price my books at 2.99, which earns me a 70% royalty. I earn a little over two dollars for a sale, but when someone reads my book from start to finish in KU I only earn $1.64 give or take depending on how long my book is. (My small town wedding series falls between 69k-72k). Mark says that the subscription service devalues our work, and maybe that’s true. On the other hand, on the podcast they talked about how a subscription service allows more people to read than ever before. A KU subscription is about 10 dollars a month, and Amazon is always doing promotions. Enrolling my book in KU could find me readers I may not find other places because they can’t afford to purchase books singly. Kobo also has a subscription service, but authors don’t need to be exclusive to Kobo to join. Of course, this is what we want from Amazon, too, but don’t count on that happening.

Paying for advertising. No one wants to pay for visibility and discoverability, but there is no business where you don’t have to, either.

And it only makes sense to advertise on Amazon when a customer is already looking at books and in the mood to buy and read. Mark’s problem with this is we’re already paying Amazon to sell our book, we shouldn’t have to pay them to advertise it, too. When you think about it though, indies who are making a lot of money off their books don’t rely solely on Amazon Ads. Like I said in my other blog post about why I left an Amazon Ads FB group, indies making a living wage aren’t agonizing over the price of their bids. The bulk of their sales come from their newsletter subscribers, newsletter swaps, and in general, publishing consistently and letting Amazon do a lot of the discoverability work on their behalf. To be successful, you don’t have to buy Amazon Ads. Craig Martelle put it best: Amazon ads bring in new readers–your newsletter keeps them.

What should you look at then, when pricing your ebook?

How new are you? When you’re new and you spent a lot of time on that first book, you want to get paid for it. That’s what I’ve come across, anyway, speaking with new authors. That makes them price their book too high, and in a world where readers, yes, are used to a subscription model, you are not going to find sales. I found this book when I was scrolling through one of my FB groups:

I’m sorry, but this is her first book, and the look inside is all telling. She’s not going to get $5.99 for this book. She’s also wide, not in KU, so she can’t even count on a few page reads to bolster her spirits.

How many books do you have out? If you only have one, you’re better off pricing it as competitively as possible and quickly writing the next book. Once you have a large catalogue you’re freer to experiment. Have a permafree first in series, create box sets and run promos on those. The author above can’t use free days that a Kindle Select participant can. When you have more books published, you can have some of your backlist a little cheaper and charge more for the new releases. All my books are $2.99, but my catalogue is in KU and I don’t think too much about my prices because I concentrate on KU readers.

What is your genre? Supply and demand is a huge consideration when pricing your book. I write romance where there is a huge supply, but there is also great demand. It makes visibility difficult and there is too much supply for an author to overprice their books. Readers don’t have to pay to find books to read. In fact, a romance reader could download free books and read for the rest of their lives. There is just too much free content out there. Whether or not that reader is getting what they pay for is something else entirely and I’ve talked to death about quality on this blog. That poor author above writes romance, and she will never sell a book for $5.99 when that is more than half a subscription cost to KU for a month.


Mark Coker is all about readers trained to devalue our work, but it’s not just the publishing industry that has this problem. Spotify has been known for not paying their artists, and Audible will only give you a higher rate for your audio book if you are exclusive with them. And who wants to be now that their gross return system is all over the news?

If you want to be paid for your work, there are only a couple things you need to do: put out a good product–no one likes to pay for junk, and that includes a poorly written book–and nurture an audience. If you have a group of readers who will read you no matter what, you can price your books accordingly and know your readers will pay because they enjoy your books.

Amazon isn’t the problem. Subscription models aren’t the problem. It’s indies who are impatient and don’t publish quality. They give their books away to whoever will read them (especially in exchange for reviews), and they can’t nurture an audience because they don’t publish consistently. Everyday in the groups I see the indies who are doing it right, and the indies who are doing it wrong, like the romance author above. Of course, it took me a few years to figure out what I’m doing wrong, and now I’m adjusting accordingly and hoping to learn from my mistakes.

My main point is, your readers will pay you.You just have to find them first.

Another interesting article about pricing and how much authors are paid. It’s not just indies having a tough time: https://mybookcave.com/authorpost/how-much-do-authors-make/

Do you agree? Disagree? With me or with Mark? Let me know!


Amazon Ads: A discussion

A love a good round table talk about things that are working in the indie community. Be it a new marketing tactic or a new way of doing things, I’m all in. I may not take any action–mostly because I know I’m not already doing what I could using tried and true methods, like building a newsletter. But I really enjoy reading discussions about something I’ve tried and can compare what their opinions and expreiences, especially when heavy-hitters in the industry weigh in with what is working for them–and what isn’t.

Trust me, if something isn’t working for them–you’re not going to get it to work for you.

And as always, we have to think of what our definition of success is. When it comes to selling books, that may mean one stranger buying your book. That may mean your first review from someone you don’t know. When you get to the people who are trying to make a living, usually their version of success is making money to live on, quitting their day jobs, maybe using their royalties to have a more comfortable retirement. Indies just starting out think small. A book here, a book there, clicks and tons of impressions are all that is needed to spur them on. I get annoyed, mostly because if you think small, you’ll be happy with peanuts. Someday I would like to quit my day job. I doubt that will never happen, but if I don’t at least aim for it, it won’t, for sure.

So I was pleasantly surprised when I stubbled upon a discussion in the Self Publishing Formula Facebook group headed by Mark Dawson. Mark runs an ads course and is a very successful indie in his own right. Other big names who were chiming in included AG Riddle and Russell Blake. I really want to copy and paste parts of the discussion, but it’s a private group and I don’t want to get kicked out. If you’re an indie and want to join, the link is here: SPF Community.

AG posted a poll: Do Amazon Ads work? In later comments he amended his question to, Do Amazon Ads work right now? And I feel that while some people are still getting their ads to work, the consensus was actually, no they don’t.

At least, not in the way we hope they will.

Lots of things come into play here, and the one that I’m reminded of most is that while Amazon Ads won’t let your book sink down the rankings into obscurity, what you want the ads to do is help your book get sticky enough that Amazon helps you sell it. Email blasts, recommending your book, hitting the popularity list being chosen for a Kindle Daily Deal. Ads alone aren’t going to help you do this. This is what I gleaned from the conversation, and you can tell me if you agree.

Do Amazon Ads work?

*Yes. If you have a series. Someone commented and said that ads don’t truly work if you’re counting on read through to cover the cost of the click. This is a good point and why the number one piece of advice is to write in a series. But the ad is still putting book one in front of readers. It’s up to the strength of the book (is it well-written) and if the other books are available if the ad spend is going to be worth it.

Let’s look at the cost of a click for a standalone book at .99. You don’t get .99 off that sale–your max royalty amount is 35%, so about .35 cents. If you bid .35 on a click, you’re breaking even, right? That’s what I’m doing right now on my first in series. I put it on sale for .99 until the end of the year because it’s a holiday romance. My other books in that series are 2.99. With dynamic bids down, my clicks won’t always cost the exact amount I bid, and I may make .10-.15 on that first book. My others are priced at 2.99, in which I get my 70% royalty, or 2.09.

*Yes. If your book sells well at full price or is in KU. I’ll make more off a .99 cent book in KU than I will selling it for that price. I can spend .35 a click because a full KU read of book one will earn me 1.35. Which is a dollar in royalties.

*Yes. If you have all your categories and targeting situated. There’s nothing Amazon hates more than showing your book to people who won’t buy it. It’s a waste of time for them and for their customer. Customer satisfaction is all Amazon wants and if you’re trying to show your book to as many people as possible and you lose relevancy, Amazon will stop showing it. That’s tough for authors who genre-mash, write without thinking and have no idea what their genre is, or have poor product pages. I didn’t consider why an ad would stop working until I read Robert J Ryan’s book, Amazon Ads Unleashed.

*Yes. If your book is a good product and has the reviews to prove it. There’s not much to say here, and I’ll quote two of the comments:

Ads can only give extra visibility to what you’ve got – they can’t make it sell better. The product does the selling, not the ads.

Robert J Ryan

A very long time ago I got a degree in advertising. One of the bits of wisdom I remember is that good advertising will kill a bad product quicker.

Jennifer L Anderson

*Yes. If you know how to use them. Figuring out how the platform works takes a bit of time, and even though you may not spend much, if you want to see traction, you have to be able to afford some spending money for clicks. As I write this, I’m 19 dollars ahead for the month, but I wouldn’t be there if I couldn’t afford the 10 dollars I’ve already spent on clicks.

The problem is, Amazon ads will help you, but by a very thin margin. Using ads won’t make you a millionaire over night. I break even every month, sometimes make a little–a cup of coffee little. I have ten books out, I’m writing more (or trying to. My life has been a bit trying lately), and my covers, at least, I think, are on point even if I’ve done them myself. It took a long time for me to realize I wasn’t writing what was selling, and lots of authors do that. Maybe they’re writing fantasy, but they aren’t hitting the tropes. Maybe they’re planning a series, but only have book one released.

It’s obvious the better product you have, the more successful you’ll be. Mark Dawson has professional covers, and he writes in a couple popular series. Plus, he’s a good writer. I think all the big indies who have “made it” can safely assume their writing is good and resonates with readers. If you’re pushing water up hill as Robert J. Ryan likes to say in his book, then you need to take a look at the product, not blame the ads.

I enjoyed the discussion very much, and I hope you look it up if you haven’t. I think one of the key takeaways from the discussion is that everyone agreed they used to work better than they do right now. The market is super saturated, and by some very talented authors. We have to work with what we’ve got, and using other platforms in conjunction with Amazon ads may be the better way to go. All the big indies who joined in the discussion have large email lists and they use ads to bring new readers in, not keep readers from disappearing. That’s an important observation, and one I have taken note of.

Have you found a secret ingredient to make Amazon ads work for you? Let me know!


Impatient readers. A gift or a burden?

You know what I love more than anything in the world? Realizing at 8 pm the night before a blog post is due that I haven’t written it yet! This week has been just a crazy time with some personal issues, a cat that won’t let me sleep, and a maintenance man in our bathroom. I’m exhausted, and for the first time in a long time, I didn’t get much done on my book this week. I stalled out around 64k and I need to dig my heels in and get it finished if I want to meet my goal of the middle of December. For the first time in forever I don’t have the next book planned, so I may actually take that break I wrote about 6 books ago. Maybe.

What was interesting this week is a little drama over on the Nora Roberts blog. She released a first in a trilogy (which apparently ended in a cliffhanger) and already her readers are clamoring for the second. The comments on the blog got a little heated, and Nora and her publicist Laura shut it down pretty quickly:

For those of you who can’t read that one of her readers says: NR trilogies used to be published all in one year a month apart. now they are a year apart.
what the heck

Her publicist, Laura, came back with: The trilogies are longer, more complicated books. Nora needs the time to write them.

And Nora herself said: I did the three in three months in paperback trilogies once or twice. That schedule was by no means usual or regular. As it was, doing that cramped my writing schedule and seriously impacted my personal life.

I can’t write that fast!!!

It takes time to write, and it takes a lot of time to write these longer, more complex hardcover trilogies.

It does take time to write. Anyone who has written a book knows that. And the more subplots that are interwoven into the main plot, the more complicated and more time consuming it is. I’ve read several of Nora’s trilogies and she has each book with it’s own plot that gets tied up at the end but also an overarching plot that gets resolved at the end of book three. Those take time to plan.

You can dig through all of the discussion here, if you want.

The discussion upset Nora so much she had to write a blog post about it to, I don’t know. Defend herself, I guess. And in reality, does she have anything to apologize for? She publishes under Nora and her pen name, JD Robb, and her blog post says she write four books a year. That is more than some indies who aren’t under any publishing constraints.

And then Debra has a whole article written about her, and I happened to find her comment going deeper in to The Awakening thread:

Nora’s response is long and available at this article or in The Awakening comment thread I posted the link to earlier in the blog, but I’ll copy and past it here for fun.

Nora: I have personally explained the process to you, Debra. You are not stating facts but opinions. But you continue to contradict me, as you apparently think you know more about publishing than I do, and more than the industry professionals I work with.

FACT: Publishing the trilogy a year apart is not a marketing strategy. 

I haven’t finished writing the second book, and won’t begin to write the third until next fall. 

Your opinion that the publisher should wait a year or two—holding a completed ms, or two —is in fact not how publishing works. 

You’re not commenting, but contradicting and insisting against every fact given you that you’re right and I’m wrong, that Laura’s wrong, that everyone who disagrees with you is wrong.

Once again, I ask: Do you work in publishing?

If so you’d know that in order to publish a major release in less than 6-8 months means serious added cost—it’s called crashing for a reason.

This is not how the process is intended to work or should.

You can keep insisting you’re right, you know better than I do how publishing works. 

But that won’t turn your opinion into a fact.

The most interesting part though, is Debra’s opinion on the publishing industry:

Debra: Please stop making comments on a blog about the publisher setting release dates according to their timeline and not considering the customer? What is wrong with suggesting that the publisher can alter a release schedule? They can and they do. Many times. Assuming that just because we read Nora’s books we have no idea about anything that a publisher does is insulting. It is a business. It should consider its customer. Without the customer there is no business. This is business 101. I am sorry that you do not want me to state facts. Publishers can and do publish books in less than 6-8 months. Fact. It does not have to affect Nora’s writing time. Fact. A publisher does sit on MS’s when it is prudent or they are waiting for an event before they release. Fact. Publishing trilogies a year apart is simply a marketing strategy. Fact. I am reading the book for a second time. Fact. I will read it again before the next book drops. Fact. That does not mean I cannot comment on the fact that the publisher, that controls the release date, cannot change the release dates. If you do not want people to post facts-do not have a blog open for comments.

Of course, I don’t agree with her going off the rails on Nora Roberts. Nora does what her publisher tells her to do, and that’s it. All Nora cares about is writing a good book, and she does. Four times a year.

But what this does tell me is that Debra reads a lot of small press and indie. Indies and small presses who have a lot more flexibility in their publishing schedules. Indies who write books, save them up, and rapid release them especially so their whale readers can binge an entire series in one sitting. This is definitely a different kind of publishing than what Nora does, and quite honestly, I’m expecting the worlds to collide more frequently as more and more authors turn indie and more and more readers grow aware of that fact.

Debra has forgotten that even though Nora finishes a book she’s put into a queue same as other authors. With cutbacks there are fewer editors who edit the books, and her cover artist isn’t solely working on her book. Indies are in charge of their own editing schedules and buying a premade for a book cover doesn’t have much of a wait time involved.

Where does that leave us? Especially those of us who write romance? When customer demand outweighs supply, that can be a good thing, right? Except when indies try to write ten books a year and get burnt out on reader expectation.

Sometimes the customer isn’t always right. Sometimes she’s a Karen who feels entitled to getting what she wants when she wants it. I’ve seen that behavior more than ever before with COVID and the horrible things some authors have said about KDP (Amazon’s POD service) and IngramSpark. They forget that these call centers and POD printers are run by people. People who may have gotten sick and need to go home and quarantine to get better and prevent others from getting sick. I’ve seen some nasty treatment of workers for the POD companies right now and it’s disheartening. A sick employee doesn’t GAF where your proof is, Karen.

Indies are the same. We get sick. We have to look after sick family members, not just in COVID times, but all the time. Some of us still have day jobs and we write when we can. Some of us write through pain of carpal tunnel or other illnesses like depression. Nora, in a previous blog post some time ago has said she has dental issues and finds herself in a dentist’s chair frequently. Having had a tooth pulled a couple months ago, I can agree that teeth issues are not fun.

I won’t even get into quantity over quality simply because yes, some authors do need time to daydream, take walks, think about their book and where they need it to go, what their characters are telling them. Just because I’m not sitting at my keyboard pounding out letters doesn’t mean I’m not in some capacity writing every single second of my day. And it’s exhausting.

Debra got a lot of flack online for trollsplaining to Nora Roberts, but I’m interested in what she’s saying, even if she could have put it in a nicer way. Indies are spoiling readers. They want what they want, and they get it. And if you sign up for an indie newsletter, you get more than just the books. You get excerpts of coming books, deleted scenes, novellas, just-for-newsletter subscribers short stories and in some cases character art, word searches, crossword puzzles, and coloring pages, exclusive giveaways. It takes a lot these days to keep a reader of indie books happy, and if you don’t believe me, read Debra’s comments again.

So far, I don’t have a readership clamoring for my books, but I don’t think it would be a bad thing. At least, not until I have a Debra trolling my website hounding me for the next book.

What do you think?

Happy Monday everyone! Have a great week!


eBookSoda Promotion. Worth Your Money?

Image taken from website

Marketing your book feels harder than actually writing the silly thing, and we’re all looking for inexpensive but effective ways to promote our books. I tried eBookSoda last week, hoping to promote His Frozen Heart because of the holiday season. Amazon is turning my ads down now because of their “suggestive pose” and I’m not going to swap out covers just to appease the Zon. I have to keep reader expectations in mind, and them showing a little skin clues readers in this is going to be a steamy read. Amazon tightening up their creative guidelines has more than just me in a pinch, and we’re all searching for ways to replace the ad platform.

Anyway, so while listening to a podcast, the interviewee, Sara Rosett, reminded me of the promotional site and I recalled they weren’t that expensive. For $29.00 you can buy a spot in their reader newsletter and get your book in front of new readers. Similar to eReader News Today, or Free- and BargainBooksy, this is a one-time fee for a one-time promotion.

Maybe in the case of promotions the saying, “You get what you pay for,” is accurate. eBookSoda didn’t do much for me.

Besides lack of sales, the biggest problem I had is they didn’t proofread my ad. This is totally my fault and take responsibility. I should have been more careful with my ad when I created it, but they didn’t proofread it, either, and this is the ad that showed up in the newsletter:

I know the title of the book is my fault–I’ve done this in the past, especially when typing quickly creating ads in the Amazon Ads platform. But I was saddened to see that they didn’t fix it when creating the newsletter. This is a good lesson to proof your own work, but if you expect eBookSoda to also proofread for you, don’t count on it.

As far as sales go, I only sold three books on the day it came out, and nothing afterward. Usually I get a good bump in KU reads when I do a promo, but I didn’t get that either.

You can see from the photos that on the day of the promo, I made $1.28, and the next day $1.41. I didn’t get a bump in KU reads, and those royalties are from a book set at $.99. Overall, for the month of November, I’ve made $12.33 for the first in my series, which definitely is not something to brag about. I don’t have any Amazon ads going right now, mainly because the ones I’ve submitted have been rejected by the AMS team. I was hoping turning to paid promos instead of ads would bolster sales, but it did not.

One of the few pros to the promo site is that there were only two other books with mine in the newsletter sent out that day. When you purchase a FreeBooksy or BargainBooksy through Written Word Media, your book is grouped with several, and it’s up to your book cover and ad copy to really hook a reader into clicking because there is much more to choose from.

I don’t know if eBookSoda’s claims are true–that they can reach 26,000 readers–but I didn’t go for the extras you can pay for with your promo: Twitter and Facebook. They ask if your cover is explicit to not choose the Facebook promo option, and I didn’t because I assumed they wouldn’t like my cover and didn’t want to give eBookSoda a hard time. Possibly if I had been able to choose the Twitter and Facebook ad-ons ($9.00/each) I could have had a more successful promo, or I could have spent another $18.00 on nothing.

At any rate, I won’t be trying eBookSoda again, and I will save my dollars for other promo sites even if they may be a little more expensive.


As for my Amazon ads, I’m up $30.00 total for the month, but I have paused a few of my ads because they are spending more than they are making. Mostly I’ve been writing my next book, and for now I’m going to give up on pushing these books for the holiday season. Since I’m veering off in a new direction, I’m not sure how much time and money I want to invest in my 3rd person past novels anyway. I’m getting really bummed out Amazon is giving me a hard time with my covers, and I’m thinking about going wide with them and just kind of letting them go. I’m not giving up on them, exactly, but I may have found everyone in KU I’m going to find and perhaps wide now would be a better fit. I do remember I had some kind of weird anxiety with my books on other platforms, and I’m not sure what brought that on but it’s worth remembering. There’s something comforting about having all my books just in one place, but having all your eggs in one basket can also be anxiety-inducing for others.

There’s no one answer, unfortunately, and I don’t have a clear path for what I want to do in 2021.

When I try another promo site, I will let you know! Until then, have a wonderful conclusion to 2020, and I will talk to you again soon!

Until next time!


Giving your novel a title

Out of anything publishing a book can throw at you, I find titling your novel the most important and the most nerve-wracking. Considering I have a book named On the Corner of 1700 Hamilton, there’s evidence that I have failed miserably. It sounds like an address for a hooker meetup. Of course, it being my very first novel I ever published, there’s a lot more wrong with it than just the title.

I think the wrong title can hurt a book, mainly through sales if your potential reader can’t lift the genre or form some kind of expectation from it.

Though the book sells okay, I don’t think the title of All of Nothing helps it any. People and search engines ask if I mean All or Nothing, which how the phrase is supposed to go. No one knows, or probably cares, that I named that book after a song from The Birthday Massacre that I listened to relentlessly while writing the book. It fits, kind of, but could the title have been a little more title-to-market? Absolutely.

Naming my small town wedding series could have driven me toward a bender, and by the time I settled on the names for the four books, I never wanted to see them again. That’s a dangerous attitude, because I’ll be marketing these books for the rest of my life. Not seeing them again isn’t an option.

Coincidentally, the other day I was listening to the Wish I’d Known Then Podcast with Jami Albright and Sara Rosett and they had guest Robin Cutler on for an interview. Robin’s been the director of the POD part of IngramSpark for a while, and they asked her what she feels is the biggest mistake indies make. She said their book title. With everything that goes into publishing a book, it surprised me a bit that she said that, but then, on the other hand, a title is pretty important, and maybe authors are stymied by it just as much as I am.

I’m sure many of you have come across a book’s title and wondered what in the heck was going on with that author when they named their book. Just for fun I pulled a couple of books from a book promotions Facebook group. I’m not invading anyone’s privacy as that group is open to the public and this is a promotion of sorts. But I scroll through that group every so often and it’s evident that the authors weren’t thinking about marketing, branding, or overall reader impressions when naming their book.

It’s too bad those titles don’t do a good job of representing what’s inside. Some of those covers are nice and the authors put a little time in, or at least put out the money for a premade. But if you happened upon any of those, would you know what you’d be getting? Especially those couple whose covers don’t hit the mark, either? The only one I hesitated including was Perfekt Match. Obviously that book is about some sort of magick, hence the spelling. But I don’t know what there is to be gained by making a play with the spelling like that. To me, it makes the word look wonky, and if that’s the way the author spells it in the book itself, I wouldn’t put up with it long.

Now that I’m doing a rebranding of sorts in 2021 with 7 new releases, I’m going to be a lot more careful when naming my books. The titles need to match genre, content, cover, and blurb. This goes along with what Suzy K Quinn says in her interview with Joanna Penn. She says while you write your book, or even before that as you plan it (genre, tropes, if it will be a series, etc) if you can look at your book as a whole package, marketing that book will be a lot easier after it’s published. I’ve heard a lot of authors say they didn’t have a plan for their book before writing it, only after did they worry about audience and then they struggle to find a place for it with categories, sub-genres, and genres. It’s tough. It’s like being at a party and winning the white elephant gift. What’s inside? And do you really want it?

Titles are a pain but FB groups such as the Indie Cover Project are great for asking for opinions. Sometimes you have to have a thick skin–sometimes there isn’t a lot of handholding in groups like that, but when I was feeling out a title for the book I’m working on right now, they were very helpful.

The book I’m writing is a standalone and the premise goes something like this:

To earn fifty percent of the company he helped build, Colt Jameson needs to find a husband for his boss’s daughter and is given a short list of acceptable candidates. He turns bitter when he realizes he’s not on the list. Elayna Carmichael is beautiful, frivolous, and an alcoholic. He has no intention of falling in love–even if they were childhood best friends.

Billionaire heiress Elayna Carmichael pretends to be a lush to anonymously volunteer at a women’s shelter. She’s been in love with Colt Jameson all her life. He’s a workaholic and she knows he would never loosen up to be with her.

When not one, but all of the candidates agree to marry Elayna, Colt will have to decide if his half of her father’s company means more to him than finding love and claiming her for himself.

I’m no good at writing blurbs–it takes me forever, but this is just a quick synopsis. Of course the book has more to it than just that–lots of backstory and damaged characters are my forte, but this will suffice. It’s not a funny book. I can’t write humor, and I’ll never try. So when coming up with a title, I was thinking something like The Husband List. I workshopped that, and the general consensus is that it sounds like a romcom.

The vector cover still popular these days and I would maybe go for that rather than real people. I would just expect to have to refresh the cover after a couple years if it falls out of style.

So possibly I could go for The Husband Contract. The title feels a little more weighty, not so funny and sweet. And of course, you want to look at what’s selling in the genre, so looking up Billionaire romance, this is the top ten right now:

It looks like we have some very serious men in suits–which looks to be exactly what I need for my serious/dark billionaire romance.

If you’re like me, you can play all day and as long as it’s clean and you have a guy in a suit (and maybe a city in the background for extra points) a cover won’t take long.

They give off a crisp look that I’ve admired on Willow Winters’ book covers.

I may not go with that with the title at all. I don’t want to mislead my readers and usually with this kind of title, the contract would be between the characters, not the female MC and other men. I suppose it would depend on how well I write my blurb.

I’m only 32,000 words into this, about a third of the way through, so I have plenty of time. But this rebranding is important. I feel like while the past four years haven’t been a waste or a mistake, I finally know what to do to start my writing career on the right track. I’m choosing this standalone to publish first because by the time it’s ready, a year will have gone by, and I need to dip my toes back into the publishing waters. Plus, I’ll put the link to my newsletter in the back and maybe I can get a few organic sign ups while I edit and format my series I’ll release later next year.

Anyway, I’ll keep experimenting and thinking and see what I come up with. A lot of times I’ll think of a concept and then end up publishing a completely different idea. It’s fun to play.

What is the hardest part for you? Title? Cover? Blurb? Let me know!

**Some photos were taken from the Canva Pro collection. Some were taken from DepositPhotos.com. If I like a stock photo found in Canva, I look for the version in Deposit Photos and download it with one of my photo packs I purchased through AppSumo around Christmas last year. I never use a photo that I haven’t paid for.

Fonts are either from Canva Pro or my own personal collection I have purchased through PIxelo or Mightydeals. I also find some free for commercial use fonts here.


Thursday Musings: Working from home, new processes, and a new book!

Happy Thursday, everyone! We are all on pins and needles waiting for the election results. No matter who you voted for, I hope our president can make 2021 a great year for all of us!


Last week I finished another round of edits for my King’s Crossing Billionaire Series. I wish I could afford to send them off to an editor and wash my hands of them (except for putting in the edits afterward, of course) but I have no idea how a prolific author can afford an editor, even paying for simple proofreading, if the money isn’t coming in yet. I’ve snooped around for pricing, but man. Editors charge a lot. I totally get that, but scraping up the money for project after project, I don’t get how indies can afford it. I mean sure, I understand that eventually you’re going to make money, but if you’re not quite doing that yet, it’s tough to afford editing. Everyone says it’s an investment, and it really is, but you shouldn’t have to choose between putting out a quality book and paying for food. It’s tough. So I’ll be taking a break from those 6 books and come back to them after the New Year with fresh eyes. I”ll listen to them and make more changes and then go ahead and put them out.

Until then, I’ve started a standalone in first person present POV about a man who is tasked to marrying off his boss’s daughter for a share in his boss’s company. He falls in love with her instead, naturally, forfeiting his share of the company for love. Tentatively titled The Contract, it was supposed to be a reader magnet for my newsletter I wanted to get up and going this year. I’m 12,000 words into it already, (I started it Monday of this week) have most of the book outlined, and to be honest, I don’t want to give it away. I think it would be a great first book under my new name for the first person books I’m going to start writing. (I still go back and forth with what that will be. Some derivative of my real name is all I know.) This leaves me in a real jam because I should have my newsletter set up for the back matter of The Contract. I don’t need a reader magnet for organic signups like that, but I should have something which means writing something else in the near future. I just need something simple that will be a novella-length book that I won’t feel bad about giving away. Maybe I can pull something out of a plot generator and take six days to write 30,000 words of…something.


My new project would qualify me to do NaNoWriMo this year, but I’ve never needed the motivation to write quickly. I enjoy the work for what it is, and have enough support on Facebook in some of my groups. I don’t know how long The Contract will turn out to be, but it would be nice if I could hit the 80,000 word mark or so. We’ll see. I always stress about word count–it seems it’s part of my process.

Speaking of processes, starting a new project while working from home is different. When I used to go to work, I only had a notebook and pen, and being I was attached to my call station, I didn’t have any distractions. Working from home is a lot different environment, and sitting with a pad and pen here feels weird. I still need to outline–I’ll never be a good pantser. I need to know where the story is going or I would never be able to write as fast as I do. But not going into work doesn’t give me the downtime that was forced upon me, and I have to actively make time to daydream about my characters, brainstorm plots, and generally imagine the pieces of my book to put them together on paper. It’s definitely a new way of doing things.


I’ve had to pause all my ads because I’m eight dollars in the hole already this month. It would be nice if I could keep my series moving as it’s a winter wedding setting and takes place a couple weeks before Christmas, but this is a bad time of year and I don’t want to pump money into ads if no one is the mood to read. I see lots of that in my FB groups now–how everyone’s ads are dead, no one is buying and is there anything they can do? The answer is no. If there’s no demand, there’s no need for product. If people are worried about the election results, stressing if it’s safe to gather for Thanksgiving, and if the answer is yes, then doing the grocery shopping, Christmas shopping, and whatever else people are busy with this time of year, you can’t make them sit down and read your book. You’re better off forgetting ad maintenance for now and writing something new so you have a new release set up for when all this craziness is over. I know it’s a different story when you depend on your royalties, and I’m not there yet. But spending time tinkering with ads, trying to get them to deliver impressions and clicks is a waste of time.


That’s all I have for you on this Thursday’s author musings. I’m excited to be writing something fresh, and I don’t think it will take me long to get this book done. Hopefully I’m looking at a February release, and then over next spring and summer I can get my 6 book series out. I’m not so down in the dumps as I was a couple of blog posts ago. Life happens, and all you can do is roll with it.

Have a good weekend, and thanks for reading!


Content Marketing, easier said than done.

woman holding coffee cup quote:One of the best ways to sabotage content is to not tie it to your goals. Know why you’re creating content. 

– Ellen Gomes

When we think of content marketing (and really, who doesn’t think about it at least once day) a lot of us probably have no idea what that is. We hear the phrase a lot, especially us authors who have a lot of content to sell and share. At least, we should have a lot of content to sell and share. After all, we’re creators, and we should be creating content on a regular basis.

I had a friend a while ago (we don’t talk anymore–she’s one of those people who have faded off) and she had this problem. She desperately wanted to be part of the writing community. Her debut novel flopped, and her self-esteem took a hit. She was never really the same after that, though she tried. The problem was, and still is, she’s not writing. So you can imagine the difficult time she has trying to fit herself into the writing community when she’s not writing. Or more specifically, she has no content to share on social media. I see her really struggle find her place on Instagram, create her Facebook Author Page, she hasn’t blogged for months, and nothing she has found works. She’ll post, delete her profile, lay low, come back, post, delete her profile, and I feel like I’m on some weird merry-go-round. I can’t imagine how she feels. And lest you think this is me just poking at her for something to blog about, let me be clear, when we were talking, I tried to tell her this. Many many times. You have no content if you’re not writing.

So what is content marketing? Content marketing is sharing content for free, to lead customers into paying for other content. Where does this content come from? See, this is my ex-friend’s problem. If you’re playing the writing and publishing game, I’m assuming you’re creating it. If you’re not, then you have nothing to share. Novels, novellas, short stories, even flash fiction. The best content can be repurposed. Blog a short story for feedback, then sell it. Give away novellas, then box them up and sell them. Take excerpts from your books and make pretty graphics. If you pay for Canva Pro, it now lets you schedule your graphics onto your FB author page and you don’t have to worry about remembering. Blog a first chapter then put the buy link at the bottom and encourage your readers to buy the book to read the rest. Newsletters too, are all about giving your readers something for free and then when you have something to purchase, they will.

What my ex-friend needs to do is stop worrying about social media and start writing.

What else can you post on social media?

*Share books you like. I’m assuming (lots of that going on here) that you write what you love to read. If you think of your FB author page as a community rather than something you have to do, it might help. Share the books you have loved, talk about why you liked them.

*Find a “calendar” of things to post. These are floating around social media–the challenges authors post for 30 days of content. Every day is something new. A selfie and five things no one knows about you. Your favorite writing spot, the pets that keep you company while you write. A favorite quote from a book. This is an example someone posted in an Amazon Ads group I’m in for Instagram. You can grab some of these ideas to help brainstorm. Some of these are more for fellow writers than readers, and you’ll have to be careful you don’t start posting more for your peers than your readers. A lot of us fall into that trap, but the writers I know aren’t the readers who will sustain my lifelong publishing career.

#autumnauthorchallenge daily social media ideas

*And of course, you want to share your works in progress. Talk about your characters, what sparked that idea. Why you’re writing what you’re writing. You can give updates on release dates, ask for reviews, if you have two potential covers for a book, take a vote.

If you’re creating content, actually creating it regularly, you shouldn’t have a problem sharing, even if it’s raw, unedited. Sometimes readers like that content best. They get in on the ground floor of a building and can watch how it’s built, from the basement all the way up to the penthouse.


These are all ideas I need to start doing for myself. Trust me, I only have 128 people liking my FB author page, and for good reason. There’s nothing but tumbleweeds drifting by because I don’t think of my FB author page as a community where readers of romance can come together and chat about books. I feel it’s a time suck, just a place where I have to go to waste time instead of writing. Content marketing doesn’t have to take long, though, and that’s something I need to remember. As long as you are writing regularly, the hard part is already done. Making time to write consistently is difficult for a lot of people because they’ve hit a snag or they’ve lost faith in their abilities. Imposter syndrome can hit hard. I’m not going to say people run out of time, because in 24 hours in a day, if you really want to find time to write, you will. If you have time to watch a television show, you have time to write.

Deleting profiles and putting them back up only to take them down again has a lot of consequences, mainly people will lose faith in your ability to stick it out for the long haul. Every time you delete your profile, you have to start from zero. It’s hard enough doing it the first time. I remember posting my very first blog post and I had zero subscribers. I can’t imagine doing that willingly every couple of months. It also hits your SEO.

woman holding a coffee cup. quote: google only loves you when everyone else loves you first. wendy piersall

Search engines like Google favor websites and content that has been around a long time and that offers current and relevant information to the person using the search bar. Every time you start over, you’re starting you SEO from scratch too, and that’s not a smart thing to do. In a private window, I searched for Chance Carter. A couple years ago I wrote a blog post about the things he’d done to his readers scamming the indie community. If you search for Chance Carter now, my blog post is on the second page of results. He was so popular he still takes up the first page of his own search results, but I find it pretty fascinating that something I wrote about him is still so popular that I get hits on that post every day, and lands me on the second page of Google results. I never would have gotten there if my website didn’t have an online history.

I sincerely hope my ex-friend finds her place. We don’t talk anymore, mainly because like a drowning person struggling in the water, I didn’t want her to take me down with her. These past few months I’ve been trying to make connections with authors who have the same work ethic and visions for their writing careers as I do. Maybe one day she’ll find her path, and I hope she does. It’s hard for me to watch anyone hurting.

She will continue to struggle though, if she’s not creating. Write those books, those novellas and short stories and share them with your readers! Create your content, create your community, and you’ll find content marketing will be a lot easier when you have something, and someone, to share it with.