I’m the first to admit that I don’t know anything about keywords. People may have differing opinions on where to find them, or how to use them, but one thing everyone can agree on is that they are pretty important. They help readers find your books, and in this age of publishing, our books need all the help they can get.
In this last mini-series post about how I revamped All of Nothing, I’m going to explore keywords and if I change anything in regards to my book’s keywords. For a quick recap, if you want to read about how I changed the cover, you can click on the picture of the full wrap. (I still think it’s lovely!)
I also rewrote the blurb, and that garnered some interesting discussion. If you want to take a look at my process and how I did that, you can click here to read about editing the blurb.
Like I said, I know next to nothing about keywords, so what are they, exactly?
According to an article on IngramSpark, keywords are “One or more words used to indicate the content of your book.” How do we choose the right ones?
The easiest, and cheapest (read, free) is searching on Amazon in the Kindle store. When you publish a book on Amazon, KDP gives you seven slots. That doesn’t mean that you are limited to seven words, and I only just learned this not long ago. (Evidence that you always need to keep learning because you don’t know what you don’t know, and something you learn in passing could change your whole
You can add more than one word to a space by separating words with semi colons or commas.
It looks pretty intimidating, and if you look at this not even having one idea what to put there, the first thing you need to do is revisit the genre you’re writing in. There should be at least a few words that pop out at you, even if they’re generic and not that specific.
Anyway, so like I said in a previous post, I didn’t know bully romance was thing until recently, and it turned around the way I’m going to approach keywords and marketing for this book moving forward.
When you go to the Kindle Store (Dave Chesson of Publisher Rocket suggests using an incognito window for this) you can plug in some keywords and/or phrases to see what comes up.
You can see in this incognito window that I started searching enemies to lovers. But you can also see what comes up that could work as keywords as well. Enemies to lovers romance kindle books would be a good phrase to use. Add free if your book is wide and permafree. There might be other phrases in there that could work depending on what your story is about. Enemies with benefits doesn’t quite fit my book, so I’ll leave that alone. What else did I search for?
I searched for alpha next thinking I could go into alpha romance, or alpha dark romance. Alpha male romance works, maybe if, it isn’t associated with shifter romance. When you click on it, what kind books do you find? Will your book fit in? When I click on Alpha Male Romance, some books that pop up that All of Nothing would fit in with, and that’s the goal, so we can add that to the list.
What else can we search for?
I can go with the tried and true contemporary romance, but that is a generic term and using up a space in your keywords may not yield results. We can always keep it in mind though, and plug up a space if we happen to have room at the end of the experiment. Not to write off the list entirely, if you happen to have a new release, it might be worth adding.
I went a bit further and added “rom” for romance, and nothing extraordinary popped up, but contemporary romance with sex was an interesting return. That seems to be quite specific considering Sweet/Clean romance is having it’s 15 minutes and doing well; this would set my book apart. The word “contemporary” takes up a lot of space though, so I’m going to try to narrow it down before resorting to using it.
But if you look for kindle books, adding that your book is in Kindle Unlimited may not be a bad idea.
But let’s keep trying to narrow it down. Jax in All of Nothing is a millionaire. I toned it down, didn’t make him a billionaire. Sorry, Jax. But looks like that search may have had a good return, and I could add millionaire romance, even millionaire romance alpha male. Lots of characters though, so we need to watch our words.
What else can we look for?
Dark romance gives us some return. Bully romance dark romance pops out at me. But there are some that would be good to keep in mind for other standalone books down the road like mafia, books where the heroine has been kidnapped. Jeez, these sub-sub-genres are something, aren’t they? What could I choose from the list? The bully romance dark romance for sure.
At this point I think I’m running out of search terms.
Bully pulls up a lot of terms that don’t particularly fit my book either, like high school, college, or reverse harem. All of Nothing isn’t paranormal, so I think besides the top search term, there’s nothing we can take away from this list.
But I have a few characters left. What else can we look for? I tried bully sex, but those kinds of books I don’t need my book associated with, so we’ll skip that. (Yeah, it’s important to click, and find out what kinds of books are coming up in the search, too. Especially in romance there’s quality, and then there’s quality. I’m not going to call anything trashy as we all have our things.)
We haven’t tried the basic steamy romance and this is what we get:
Not much comes up here, accept bully romance again, and that can’t be discounted. There are a few more genres that we’ll need to avoid, but the list is interesting, and it gives us something to play with.
This is the cheap and easy way to figure out a limited amount of keywords.
What’s important to note too, is that based on keywords, Amazon may slot your book into categories that are not available to choose from when you publish. If you have a category that you would like your book listed under, you can always email them. But that’s why it’s important to know what genre you’re writing in, even the sub, or sub-sub genres to help narrow down your audience.
It’s obvious that I didn’t have any of the correct keywords for All of Nothing, since Amazon has left it in the most boring and generic category of romance books. That doesn’t do me or sales any favors.
Pretty freaking embarrassing, if you ask me, and now that the cover, blurb, and keywords are fixed, I’m hoping that I’ll see some traction in the coming months.
What did I come up with for keywords then?
I think I filled up the slots pretty well, and if my book starts selling, they give Amazon a few sub-genre categories to put my book into, too. I do have to warn you that even if you change your keywords, and you hit Publish thinking that they’ve been accepted, they may not be. I hit Publish after filling those spaces out, but I won’t know they’ve been approved for a little while. I may be able to edit this blog post to let you know if they have been, so I’ll keep my eye on my email to see if they publish the book or they flag any of these words.
Edited to add: They did accept all my keywords without a problem!
What’s the deal with programs that will pull keywords for you if finding free keywords is so easy?
When you start using programs like Publisher Rocket (this isn’t an affiliate link–I get nothing for telling you about this program. All I know is Dave Chesson is a really nice guy and works hard keeping this software working and up to date) you’re looking for a lot of keywords . . . for ads. When you start looking for keywords for Amazon Ads keep in mind they give you room for 1,000 words. You need a lot of help coming up with that many words, and using a software that can scrape your words together for you can save you a lot of time.
Keywords can make a huge difference if your ad converts to clicks, and using keywords is a way to help with that. I barely dipped my toes in the water when it came to Amazon Ads way back when I was trying, and I wasn’t using a program like Publisher Rocket to choose keywords, either. You’re leaving money on the table if you’re not utilizing all the space Amazon gives you.
So there you have it. How I revamped my book All of Nothing.
For some of you, this would include an edit as well, and if you want to learn more about relaunching your book, either read Relaunch Your Novel: Breathe Life Into Your Backlist (Write Faster, Write Smarter Book 6) by Chris Fox, or Ads for Authors Who Hate Math: Write Faster, Write Smarter. In the latter book he goes a little into how much you should do to revamp your books (time vs. cost) so the ads work, because if anyone has heard Chris talk he is always very clear you need to start with a good product. (These aren’t affiliate links either, but I have read both of those books, and they are worth your time.)
Will all this work? Only time will tell. The cover is better, the blurb an improvement (I think, but that remains to be seen) and we’ll see if KDP approves my keywords and go from there. Could the book use an edit? In terms of getting better as a author, any past book an author writes won’t be as good as the newest release. That’s how it is, and I’m not going to stress about it. It’s a solid book in terms of plot and story. I’m sure it has its share of filler words, or a garbage word slipped by me here and there that I didn’t find and delete. But I did run it through a couple of betas who didn’t have anything bad to say, so I’ll take that as a small win and keep on going.
If you want more information about keywords, Dave Chesson has his own channel on YouTube, as well as Chris Fox. Taking time to listen to what these guys have to say is never a waste.
Thanks for reading!
If you want to know more about Dave and his thoughts on keywords and categories, you can listen to his interview with Joanna Penn here.
Here’s another article by the Book Designer on KDP keywords. Words Gone Wild: KDP Keywords Revisited