Monday update and thoughts on marketing and being an indie author

I’m writing this very late, Sunday night, in fact, because I spent all weekend putting in the edits to book four of my series. It took me a little longer than I thought it would just because I was starting to make changes that I didn’t enter into my proof. I guess since this is such a large project, it won’t be a simple wham-bam-thank-you-ma’am-press-publish-and-hope-for-the-best type thing. You might say that no book should be like that, but if you’ve never written, edited, and packaged 540,000 words, it does feel just a little more serious than writing a 20k word novella and hitting publish the second you type “the end” at the end of the book. I’ve never had a problem editing and publishing with no regret, but I think, no matter how many times I go over these, they may never feel good enough, never feel ready. This will probably be the biggest project I’ll ever write, and while I know from the bottom of my heart I will never reach perfection, I’ll probably always have a little regret I didn’t do more. So for now, the plan is to edit the proofs for books five and six, put those edits in, tweak the covers because I think they could be better, and order more proofs. Then I’ll sit on them and read them all through again in February and pray to God I feel like they are good enough because I want book one ready to go by March 1st. By then the series will be two and a half years old. It’s time.


I got into another discussion the other day about the stigma of indie publishing. I really hate those conversations, but honestly, I think people use it as an excuse as to why their books don’t sell.

There are so many ways to publish now, and who can even accurately define what indie publishing is? There are huge independent publishers like Graywolf Press who are so successful that maybe authors don’t consider them independent anymore. Then we have publishers that are legit like Bookouture and Belt Publishing. Then we have the companies that aren’t vanity presses, but they aren’t exactly publishers, either, like BookBaby, Bublish, Lulu, and She Writes Press (Brooke Warner is great–you should check them out.) Then we have the smaller presses that pop up, and maybe they’re legit, maybe they aren’t. I mean, if you know how to edit, create a cover, or format a book, almost anyone can consider themselves a publisher. I’ve helped plenty of authors put together their books, but I would never consider myself a small press, nor would I want to. Then we have the vanity presses that walk the line of what’s legitimate and what’s not (like Austin McAuley, iUniverse, and Author Solutions). So when you think about the million different ways to publish, how can anyone say that readers don’t read indie? How in the heck are they even supposed to know?

I get cranky when I hear the theory there is still stigma against indie publishing, and my argument is that no reader is going to go out of their way to search who published your book. You know how a reader knows if your book is indie? If the cover is bad, if it’s not edited properly (by yourself or someone else), if the formatting is poor. That all screams unprofessionalism, and yes, self-publishing. All a reader wants is a good story in a nice package because they forked over their hard-earned cash to read your work. If you can’t give them quality, then you have no business publishing, and if you do publish, you have no right to be angry with poor reviews or returns. There are plenty of big-time indie authors who started out small, and yes, as they made more money their teams grew and some even go on to publish other people like Michele Anderle and his publishing company through LMBPN, and to me, that just blurs the line even more. Don’t push your failure on to other people. If my books don’t sell, it’s 100% my fault, not because I’m indie. WTF is wrong with people? (This is a rhetorical question, and I’m laughing.)


So, you know I went ahead and listed my book with Booksprout. I was hesitant because of the poor quality of reviews last time and since they did their overhaul, I was hoping for a better outcome. A couple reviews have come in, and it seems for the most part they’re at least reading the book. I got one sweet review and it’s always nice when a stranger can validate you’re putting out a good book:

I dislike for the cheapest plan reviewers have to include in the review that they received the book on Booksprout in exchange for a review. It seems dirty and just a little skeezy but there are plenty of review services so paying for a review I guess isn’t the end of the world. But when you give away 25 review copies, and all 25 have that at the bottom, and all the reviews are five stars, it doesn’t look honest or sincere and if a reader comes by and happens to see that, a review won’t make a bit of difference to them.

So you have to weigh the options here of publishing without reviews, which I did for my duet. I guess there’s not a right answer either way.


I really don’t have much else this week. I’ve been so busy proofing my proofs that between that and working, I don’t have much time for anything else. I thought briefly of doing NaNo in November, but I’m going to be way too busy getting my trilogy read to publish in January. I may not even be writing new stuff until next year which is sad, but I need to get my back list going. Sales for my duet have been so-so. I get a lot of impressions, but no clicks, which at first glance means my covers aren’t doing well. It could also mean my categories and targets are off, but I know they aren’t because I put a lot of time into my 7 keyword fields when I published and I emailed KDP and added more categories. Those are all on target. I knew but didn’t want to admit, through feedback on FB that the men chose weren’t sexy enough for covers. I just liked the look of them and went against my own advice which is to bend when you can because nothing is more important than doing what you need to do for your books to sell. Now that they’re on KDP in ebook, paperback, and soon hardcover, and I uploaded them to IngramSpark, changing them out won’t be easy. I’m going to wait for a while and see what happens, but learning from this, I do realize the covers for my trilogy I was playing around with won’t work. I need stronger, sexier men, even if they’ve been used on covers before. If you don’t know what my duet covers look like, here they are:

I still love them, but again, time will tell if they’ll do the job.

That’s all I have! Until next week!

Monday Madness and Author Update

Happy Monday! I haven’t started a blog post like that in a while, but I have been making the most of my summer, sleeping in whenever I can and writing whenever I have free time to do so. My daughter starts school (11th grade!) on the 29th, so we don’t have much summer left, especially since some of my free time now will be taken up getting her ready for school and bringing her to picture day and orientation, but after everyone gets settled with the new routine, things should calm down again.

I applied for a second job, as well, substitute teaching in the schools this year. I’m hoping to pick up a couple days a week, but I’m going to try to keep my momentum going with my books. I don’t like the idea of working 54 hour weeks, but you do what you gotta do. I need to crawl out of debt and maybe once I do that, my (financial) future won’t seem so bleak. It sucks being worried about money and if my books aren’t selling, the money has to come from somewhere. (And it’s what I get for trusting the wrong person, but that water is long under the bridge and there’s no point in crying about it now.)

I’ve been working my day job typing for the deaf and hard of hearing for Minnesota Relay for twenty years now, and I hadn’t needed to update my resume in some time. I did about seven years ago when I graduated with my HR degree (I can’t believe it’s been that long) but I never did get an HR job, choosing to start writing books instead (smart move? maybe not). I had to search for my resume in the black hole of my laptop and it was pretty thin, so I included all the books I’ve written and published, added that I did my own covers in Canva and that I’ve written a successful (to me it is) blog for the past six years. At first I wasn’t sure if I should include my books, but if I hadn’t it would have looked like I haven’t done anything professional for myself since I graduated with my HR degree, and that couldn’t be further from the truth. We all know how difficult it is to write a book, edit it, format it, create a cover, and publish it. After I submitted my resume and my application, it occurred to me that it was smart I included my books, not only because it shows I haven’t been standing still, but also because it gave them a chance to decide if writing smut is something they would have a problem with. Apparently, they didn’t, as I had orientation last week, but looking back, I”m glad I added my books, and if you’re looking to bulk up your resume, you should add yours, too.


I’m 52k into the last book in my trilogy, so finishing it up won’t take long. I’ve read books one and two twice, and I’ve been editing book three as I write it but there will still be some additional editing needed. I wanted to make Roman, my MMC in book three, a nervous, trying-to-quit smoker, but he hasn’t turned out that way, so either I edit that in or I find a new guy for the book cover. I like the idea of him getting over, or trying to get over, a smoking habit, because that fits his personality and some of the shit he’s going through in the book. I’m not a natural smoker, though, and I haven’t written a character who is before, so it was difficult to remember to include it. In my mind, he’s trying to stop so it shouldn’t be too much work to write in the cravings and the fidgeting. In the end it depends on how much editing I want to do, and usually that answer is none.


I had an interesting back and forth with an author who was disappointed in sales for his debut. While that’s not unusual as we’re all fighting for space these days, his debut was also a first in a series. When I reached out and told him that more than likely he wasn’t going to sell anything until he had a few more books out in that series, he replied that he would be releasing books a year apart. While that might be the norm for trad authors, a book a year is mighty slow for indies. Readers won’t hang around for a year between books, but I recognize not everyone has the time to write more than that, especially if your series is a fantasy and your books can creep over 150k for words.

I stared to explore what authors can do to keep readers interested between books, and here’s what me, S J Cairns and Dareth Pray came up with:

Newsletter/Blog
There was a toss up between what’s better. There doesn’t seem to be much difference–they both require you create content to keep readers informed–but between the two I would choose building a newsletter. A newsletter you might send once or twice a month, but if you only blog once a month, your blog won’t grow. A lot of my traffic for this blog comes from internet searches, but in order to do that you have to create relevant content regularly, staying within a range of topics that you will eventually be “known” for. Building search engine optimization is a long road and you still have to put the word out somewhere that your blog is available (mostly I just tweet the link). Getting newsletter signups is hard in its own way, but giving out a reader magnet can help. Put the signup links in the back of your books for organic interest, and use the time to keep writing the next book. Another reason I choose to build a newsletter is those subscribers are yours. Your blog followers come and go, and true, newsletter subscribers can unsubscribe, but they chose to sign up so if you give them content they like they’ll hopefully stay on your list. It’s up to you what you offer, but no matter what you choose consistency and offering your readers what they want will keep them interested between books.

Social Media
This can mean anything from tweets to updating your Facebook author page. Reach is hard when you depend on free social media. On Twitter, you might be part of the writing community, and while we like to think so, tweeting to the #writingcommunity isn’t the same as reaching readers. Instagram is about the same. I see so many tweets that say, “Follow me on Instagram!” but I don’t know what good that does. On Instagram, you can try to find readers using hashtags, but trying to climb out of the writing community pit is difficult once you’ve falling into it. I think it’s like quicksand. You just won’t find enough readers there to move the needle. We’re all too busy writing the next Great American Novel to read. (You may argue with me, and that’s cool. It all depends on what success means to you. I’ve been on Twitter for a long time and tweeting about my books hasn’t done much for me at all, but if it has for you and you’re happy with it, I’m glad for you!)

Encourage readers to follow you on Amazon, Bookbub, Goodreads, etc.
When you have a new release, they will email your readers, so if they somehow missed your updates, they will still hear about your next book. I have my newsletter sign up link in my Amazon bio and I changed my Twitter bio, and put my newsletter signup link there, too. I also added it to my Goodreads Author profile. Add your links wherever you can, such as your email address signature. Every little bit helps.

If you don’t have much time to write, creating content to tell readers that you’re still writing seems counterproductive, but if you ARE writing, sharing snippets and inspiration won’t take long. You have to find one way that you enjoy and stick with it. Consistency is key, no matter where you focus your energy. Keep your expectations in check and realize that if your series needs 6 books for it to be done, you are asking your readers to wait for 6 years before you conclude that story. That’s a big ask, and as far as marketing goes, you will have an easier time keeping readers the more books you have. Keep writing, and good luck!

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