Another try with Amazon Ads. Am I finally selling some books?

amazon advertising logo

If you don’t follow Bryan Cohen then you should. Follow him on Instagram, Facebook, and listen to the podcast he hosts with Jim Kukral.

This guy knows what he’s talking about with Amazon ads, and a lot of the stuff he puts out into social media is free. Don’t get me wrong, some of what he puts out there is a hook to get you to buy some of his courses, but he’s a businessman, and well, that’s what they do. But following him on social media for the free tidbits is totally worth it if you’re starting at zero.

I was starting at zero, and even though I had read Brian Meeks’ book on the subject, trying what he suggested didn’t move the needle. But to be fair, that was a while back and I didn’t have as many books published as I do now. They didn’t have the good covers they do now, and I didn’t know how to find keywords.

Bryan Cohen has a different approach, and I totally encourage you to try different things. We all publish different kinds of books, and lots of people get frustrated when something kills it for someone but then they try it and it does nothing, or even worse, it wastes money.

I took a free 5 day ad challenge Bryan hosted a couple weeks ago on Facebook. Of course, it was to sell an ad course that I didn’t buy because I couldn’t afford it (did you know scraping a cat’s bladder for stones cost 2,600 dollars? Yeah, Harley is fine now.), but during the five days I did his challenge, I learned a lot about ads, and more specifically, where to find keywords.

Keywords will make or break your ads. And I know you’re going to call me a cop-out writing this blog post and not telling you where to find them. But in a show of integrity and out of respect for Bryan, I’ll point you in his direction and let him tell you how (or you can use Publisher Rocket, or try Alex’s K-lytics and read his blog). After all, I wouldn’t know what I know without his help, and I’m all about attribution. I will feel comfortable saying this though: all my keywords are titles of bestselling books in my genre that are in KU. How you go about assembling this list will be up to you, but using a list comprised of titles that sell that are similar to yours works.

I started the challenge on September 20th, 2019. He told us to focus on one book, so I chose All of Nothing. That still proves to be my strongest book, and it’s made me the most money with the challenge. After the 5 day challenge was over, I did ads for my other two standalone books, and All of Nothing still blows it out of the water.

Since September 20th, on my three standalones I’ve had 110,709 impressions (impressions are free), 226 clicks, and $50.29 worth of ad spend. That might seem like a little bit of money to you, but remember that you’re hopefully earning most, if not all and beyond, that money back. Those stats are based on 42 ads. All of Nothing has the most, which may be why I’m selling more of that book, at 27 ads running right now. Some are from the challenge and some are ones I did on my own. Wherever He Goes has 7, and The Years Between Us has 8. I focused on keyword ads and I wrote a couple lines of my own ad copy for each ad. Bryan said to bid low, and while that’s up to you, I’m getting clicks and impressions with bids under 40 cents, which is really good considering my genre is contemporary romance, and that is a highly competitive genre. Keep in mind you don’t necessarily pay 40 cents just because you bid it. My cost per click average is .22 cents.

Now, I’ll tell you how much I’ve made since September 20, 2019, and learning ads is going to be a slow process. If you break even when you first start out, you should consider that a success.

To accurately know how much you’ve made, I suggest you use BookReport. It’s free until

bryan ad on instagram

These tips are a great reason to follow Bryan Cohen Blurbs on IG!

your monthly earnings exceed 1,000 dollars. That will tell you how much you’ve made with sales and KU READS. Your ads dashboard does not include KU reads, so if you’re in KU and you see you’ve spent 50 dollars on ads, but only made 13 dollars in sales, those are Kindle/paperback sales, and not KU reads. Bryan was very adamant about making sure we knew that. You could turn off a profitable ad not figuring in your KU page reads, so make sure you take those into consideration. After all, those are the main reason we’re in KU–so don’t forget to include them in your sales data.

I check my ad spend and sales every morning before I go into the writing, and today my ad spend is since I started the challenge, like I said, is $50.29.

What I’ve made so far since I started the challenge is 55.06. I’ve made 5 bucks. That might not seem like a lot, and it’s not. Not in the grand scheme of things. But I’m in it for more than the cash right now, so let’s look at what else we can glean from this data:

book report for ad challenge for blog

book report for ad challenge for blog 2

BookReport shows me that I’m getting sales as well as page reads. This is super since I wasn’t barely getting anything before the challenge, never mind when I was wide and trying to get traction spending money on promos.

All of Nothing has had 10 sales, and 7,894 page reads. All of Nothing is 420 KENPC, so if you divide 7894 by 420, you get the equivalent of 18.79 (almost 19) books read. For me, that’s pretty good for sales.

The Years Between Us is less at 420, so without doing the math, 603 is the equivalent of about 2 books read. Wherever He Goes, I can say just one book in KU page reads was read.

At this stage of the game, I’m happy with breaking even. Why?

  • Readers are seeing my ads. With a low bid, this is a big deal. Lots of people think they need to bid high to be seen, and clearly, that’s not the case. Bryan did not tell us to go after the big-named trad authors in our genre. He told us to target authors that are in KU in our genre that are doing well. Should I target Lauren Landish or Nora Roberts? Which obviously would be cheaper? Lauren is in KU and number one at the time of writing.
  • I’m getting clicks. This is also a big deal. Why? Because it tells me my covers are good and my ad copy is pulling readers in to click my ad and take a look at my product page.
  • I’m getting sales, though small ones. Part of ad maintenance is making sure your clicks convert to sales. If they aren’t, then something is wrong with your sales page. Maybe your blurb is bad, or your look inside doesn’t sound good. You’re losing readers between the click and the sale. Maybe your cover doesn’t hit the mark after all (or maybe you’re not in KU and readers were hoping you would be). Maybe based on your cover they thought it would be about one thing, but then they read your blurb and thought it was about something else. It could be anything, so make sure you keep up with clicks and if they are turning into sales.
  • Hopefully some of these sales and KU reads will turn into more reviews. I need reviews and if people enjoy my books, maybe down the road they’ll leave a review.

Ads aren’t always about making money. When you’re starting out you don’t want to lose money, but you’re also paying for exposure and hopefully reviews.

What am I going to do moving forward?

  • Keep an eye on my ads. Obviously a five dollar return can quickly go from plus to minus, so I will need to make sure I’m always earning or at least breaking even.
  • Work on my ad copy. Find a hook and reel in your readers.
  • Do more ads for All of Nothing. If that book is going to be my biggest earner, I need to exploit that.
  • Explore ads for my trilogy. Someone read Chasing You, so my trilogy has read-through potential. I always forget that they are decent books and people are reading all three of them. In my head I’ve kind of written them off as average, but maybe if I throw some ads at Don’t Run Away, the trilogy will make me some money. (I’ll need to rewrite the blurbs for those books and put in better keywords in my KDP dashboard before I try ads with those.)
  • Look for more keywords. New books pop up on the bestseller list all the time.  Keep adding titles to your keyword list.
  • Have patience. It’s easy to want to bid high, but Bryan has taught me that I can get impressions and clicks and not go broke. I’m going to follow his advice and keep my bids low.

I feel like that 5 day challenge was successful. His ad course digs a lot deeper into other things but I’ll take what I can for now. Learning ad copy and not being afraid to create more ads is what I’ll be focusing on for the next little while.

What do you need to do before you do ads?

  • Know your genre. If you don’t know your genre you don’t know what authors to target.
  • Make sure your cover is genre-appropriate. If you don’t run ads with ad copy, all your potential readers will see is your book cover. A picture is worth a thousand words, and it really is if that’s all your using to draw readers in.

    ads without ad copy

    The ad without ad copy sticks out, huh? But she’s got a hot cover, so it’s not so bad. 🙂

  • Make sure your blurb sounds good on your product page. Make it look good too with bold and spaces between paragraphs.
  • Make sure your price is genre-appropriate. Before the challenge, I lowered my prices from 4.99 to 2.99. Without testing I won’t know for sure if the lower price is helping people buy. That’s marketing strategy, and you’ll have to decide for yourself.
  • Fix the keywords in your KDP dashboard. I did a blog post about how to find real ones for your books. You can also search blurbs of books that are similar to yours and if the same words keep popping up (like action-packed) then include those too. You’re not limited to 7 just because there are seven spaces.

I’m not an expert at any of this. All I can tell you is what is working for me. Slow or otherwise. In the past 21 days I feel like I’ve finally found something that might work to get my books in front of readers. Hopefully it will help you too!

Thanks if you’ve made it this far. I’ll keep plugging away and I’ll start giving you guys monthly updates! Have a great weekend!

end of blog post graphic

 

Print Quality KDP Print vs IngramSpark. Spoiler alert–there isn’t a winner.

book signing picture5

I bought book stands for the event! I have to admit, this is a lovely cover!

I was invited to an author event that took place last week. I had several weeks to prepare for this, i.e. find my willpower/energy to face a crowd, figure out what I was going to wear, and the most important thing . . . order author copies.

I was in the middle of redoing the covers for Wherever He Goes and All of Nothing. I’ve worked with KDP long enough that doing a cover in Canva and submitting it is a piece of cake by now. IngramSpark is still taking some time to get used to, and when they flagged Wherever He Goes, I left it alone because I didn’t want to deal with it.

I happily accepted the invitation to sell my books at a librarian convention that took place in West Fargo, North Dakota. Admittedly, I should have ordered author copies the moment I was invited. But as I said, I was redoing my covers, and I thought, hell, I have plenty of time to order copies.

Note to self: don’t ever think that again.

I redid the covers submitted them to KDP, ordered my proofs and approved them.

The event was held on September 26th, and ordered my author copies August 26th. I thought a whole month would be enough time, because in the past it has been. Usually it takes about two and a half weeks. But not this time.

With two weeks left before the event, I received and email from KDP and they told me my order was being delayed. I fixed the file for Wherever He Goes in Ingram. The next day they approved the file, and in a panic, I rush ordered author copies from IngramSpark.

Now, I haven’t heard many stories, good or otherwise, about the quality of copies from IngramSpark. Mostly I’ve heard if you want better quality, you order from them. So needless to say, when my author copies came from them and they didn’t look good, I was crushed.

I received my author copies from Ingram a full week before I received them from KDP because not only did I pay for expedited shipping, I paid for expedited printing, too. You can argue that could be the reason for the poor quality, but in my opinion, you’re paying for the copies, so there should be no reason for poor quality books, period. Especially from a company who prides itself on quality.

If push had come to shove, I could have sold the books Ingram sent me. But I didn’t want to. They didn’t look professional. I could have said it was printing error, but that would still reflect bad on me as a professional author.

Luckily, my KDP Print books came, and they looked good. I realize that was also a gamble. Had those come in poor quality as well, I wouldn’t have been able to attend the book signing.

As it turns out, I didn’t sell any books anyway, but I did receive several compliments on my covers, so it was worth the crap I went through to get them.

Today I put in a request for a refund for my books from Ingram. Take a look a the pictures I submitted as proof they did not look good:

poor quality cover the years between us ingram spark

This is a copy of The Years Between Us from Ingram. Can you see the line through my name? At first I thought that was my fault because the template was showing through, but I checked the file, and even if the template was showing through (for some messed up reason) there is no line there. So it wasn’t that. The same thing happened to Wherever He Goes, but it’s more pronounced near my first name, so I only have the sliver to show you for emphasis:

poor quality cover ingram wherever he goes


All of Nothing
was the most messed up. Wherever He Goes wasn’t centered that well, but All of Nothing looked horrible:

poor quality cover all of nothing ingram spark

The title was almost cut off , and the couple is obviously not centered.

So I put in a request for credit to my account, and if you ever need to do that, you look under Orders, and under Submitted, click on Report an Issue for the order that needs to be refunded.

2019-10-01.png

I’ve never returned books to anywhere before, so I don’t know if they’ll want the books back, or if they’ll let me keep them or what. I’ll let you know. I can tell you that there was a spot for you to download pictures of the books, so be prepared to show them proof of the messed up author copies. I’ve heard KDP wants proof of quality/damage, so that’s not unusual.

The book signing went okay. I never sold any books, like I said, so all this hoopla with the author copies feels like a whole lot of work and money for nothing, but it was a fun experience, and it didn’t take me very long to realize I was the only author there who didn’t have a Square. That didn’t make any difference in the end, but next time I’ll be more prepared.

This slideshow requires JavaScript.

The moral of the story is this: always keep author copies on hand if you have regular opportunities to do this, either from KDP Print or IngramSpark. You need lots of time to receive them, and more importantly, you need time to return them and/or order replacements if necessary.


Special thanks to Tina Holland for inviting me to participate in this event. She’s a romance writer involved with the RWA and other writing groups in my area. You can follow her on twitter here @haveubeenaughty and her website tinaholland.com.


Thank you for reading, and may the month of October treat you well!

end of blog post graphic

 

 

Kindle Create: for Kindle and Paperbacks for KDP

kindle create for blog 1Formatting for an ereader and paperback grows easier and easier all the time with the tools that are continually created for indie authors. These days it’s easier than ever to pay someone for their time if they have Vellum, a formatting software available on Mac computers.

If you don’t have the connections or the cash to pay someone to do it for you, or you want to remain in control (it’s hard and maybe costly to approach your formatter every time you want to make a change your to your book; for instance if you want to update your back matter, or you swapped out your cover and need to change the attribution to the photographer and add a new photo id) Draft2Digital offers a free formatting on their website that also formats your book for paperback and ereader. Draft2Digital creates a .mobi file and an epub you can download so you can go wide with your files if you like.

But if you are only going to publish on Amazon, there is another software you can try. Kindle Create offers both Kindle and paperback formatting, and both files are sent directly to your KDP dashboard enabling you to publish quickly and easily.

There are drawbacks to the software however: the files can only be used on Amazon. Since the finished files are sent directly to your KDP dashboard, they are not “yours.” When you format with D2D, you download the files they generate for you, and you can use them wherever you please. With Kindle Create, that is not the case. Also if you make ANY changes to your document, those changes are stuck inside the software, but that might not matter to you if you’re only uploading changes to publish on Kindle. It is something to keep in mind, though.

How do you get started?

Download the Kindle Create software. Download how you would normally download new software. Sometimes that means finding the file in your Downloads and clicking on it to start the install process if it doesn’t install automatically. Accept terms and conditions. The install process only takes a few moments.

Then it will ask if you want to resume an existing project or start a new one,  but first you need to enable Early Access so you can create paperbacks with the software.

Click on Help in the upper left hand corner, then Settings. Check Enable Beta Features.

kindle create for blog 2

Then you can import your Word File. It only takes a moment.

kindle create for blog 3

kindle create for blog 4

Click Continue when you’re done.

kindle create for blog 5

Your Word file for your book should have your Title Page, your Copyright Page, Dedication, Acknowledgements, and any back matter you want. The only thing Kindle Create will generate for you is the Table of Contents.  Click on Insert in the upper left hand corner and it will look like this:

2019-09-11

kindle create for blog 6

When you upload your file, what you see is very generic, and it’s up to you to design your manuscript how you want it to look. This is the first page of The Years Between Us.

Choose a Theme by clicking on the THEME in the upper right hand corner. Unfortunately, there are not many to choose from, but actually, there are not many to choose from when you format in Vellum, either, so don’t feel like you’re missing out if you use Kindle Create.

kindle create for blog 7

The rest is a bit time consuming as you have to go page by page and add the things you want. For example, changing one scene break does not change them all:

2019-09-11 (1)

2019-09-11 (2)

So you may just want to stick with asterisks when you format, unless you are formatting something a little on the shorter side.

The same is true for the chapter start drop caps. You need to put your cursor at the beginning of every paragraph and then choose drop cap on the right under Formatting.

2019-09-11 (3)

Kindle Create will nudge you to save every so often, and it’s in your best interest, in any case. It also has a handy UNDO feature in case you mess up somehow.

Like any software, there’s a small learning curve, but it didn’t take me long to play around with it and begin formatting my manuscript how I want it to look.

Once you’re all done, there’s a Preview feature where you can take a look at your book page by page. This is a good idea while you’re still in the software and not in the online previewer on your KDP Dashboard.

2019-09-11 (4)

Go through your book page by page. Make sure you didn’t miss any scene breaks, or anything else you’re going to want to change. Flipping through it will take some time, but remember that poor formatting can pull a reader from your story, so you want it to look its best.


Unfortunately, I cannot take you further than this. Pressing Publish will move the files to my KDP Dashboard, and The Years Between Us is already published. But KDP has several tutorials you can watch to see how the process is done. They have a fabulous help section, and you can find anything else out that you’ll need to know.

Look at a typed tutorial here.

Here is a tutorial by KDP on YouTube about Kindle Create. 

Here is another blog post by Just Publishing Advice on their blog. How To Use The Amazon Kindle Create App For Better Ebooks

There are a couple other tutorials that look okay to watch on YouTube, if you search Kindle Create tutorials. The best thing you can do though, is experiment, use the undo button if you do something you don’t like, and save often.

After you publish your files to your dashboard, they will give you options for your paperback such as trim size, and if you want cream or white paper. Your choices will determine the template size for your cover. And you can use the Kindle Cover Creator if you want, to generate a cover for both your Kindle book and paperback, too.

KDP is your one stop shop to formatting, cover creation, and publishing your book!

Have fun!


I wasn’t aware that Kindle Create generated a paperback file until I saw that Daniel Mattia was able to offer a paperback of his book, In Crows’ Claws. We went through some issues he had using Kindle Create in my interview with him a while back. So a big thank you to Daniel and his tips!

Check out his amazing work linked above, and he’s also the creator of an Indie book database called Indie book DB. Check out that site for your next awesome read!


There is a lot that goes into publishing a book, and I hope this can be a starting point if you are new and have no idea where to begin. If you have any questions drop them below, or my DMs on Twitter are open, though it can take me a day or two to get back to you–especially if I have to work that day. Thanks for reading, and good luck to you!


end of blog post graphic

Mid-August Check-in and What I’ve Been Doing

August 2019 blog photo

I usually have some writing-related blog post today, or commenting on something in the publishing or independent publishing space, but today I’ll just update you on what I’ve been doing, what I’m reading, and the things I’m going to try to do before the holidays hit. Christmas is in 128 days, if you can believe it!

It’s hard to believe summer is almost gone, and my daughter (maybe your kids already are) is going back to school in a couple weeks. I’ve done a bit of back to school shopping for her and ordered her pictures online.

I live in Minnesota, so I’m not looking forward to summer’s end. In fact, it’s always nice if the snow can hold off for as long as possible. Last year, we had a bad winter while I was recuperating from surgery and if we only get half the snow that we got last year, I’ll be happy. I’ll be figuring out my new writing rhythm when my daughter goes back to school, and that will take a little time to adjust to, but it shouldn’t be that bad. My work schedule won’t change, so that’s nice.


I changed All of Nothing‘s cover, blurb, and keywords. It’s still too soon to say if they made a difference.

But I am also doing the same for Wherever He Goes.

This is the old cover:

wherever he goes old cover jpg

Pretty and sweet. I have no qualms about it, but it also doesn’t give off the steamy contemporary vibe. So I changed it to this:

wherever he goes new cover jpg

They are both dressed, but I feel it ups the steam factor a bit. I also rewrote the blurb, but I won’t get into that, eventually I’ll get to the keywords. Looking for those will be interesting, as it’s a road trip romance, and that’s a sub-genre I know exists, but I haven’t seen the category for it on Amazon. I ordered a proof so I can see how it looks in print, but the ebook cover is already live. I’ve gotten great feedback on it, so for the skill I have and for the cost I paid ($7) I think it’s a nice change.

Of course, IngramSpark is giving me another pain in the ass about it. Since I published on Amazon, they are saying my ISBN is in use and not mine. I didn’t click on expanded distribution on KDP Print, so the ISBN should be (and is) available for other retailers. It’s just more going around in circles I’m going to have to do with them. Plus they keep insisting I didn’t build my cover within the correct guidelines, but I did. So, I think after I get this book straightened out with them, I won’t be using IS for expanded distribution anymore. Until they can become more indie-friendly, I’ll stick with Amazon.

I can honestly say that through all this wide business and going back and forth, I’ve learned what matters and what doesn’t.


Now that all my covers are how I want them to be for a while, I’ll be focusing on finished up my quartet. Officially called A Rocky Point Wedding (Books 1, 2, 3 and 4) I started book four a couple days ago, and I’m 10,000 words into it. At this point I’ll be trying to figure out covers and get a more concrete idea of what I want. I don’t know what I want yet, and when I don’t feel like writing I poke my eyes out look at stock photos. If I thought doing my trilogy was a pain, this quartet will be the death of me.

I am planning on a slow release . . . possibly one book a month, and while I’m releasing I’ll take a break write a new standalone that I’ve been planning for a while.

But first, book four. This book has its own plot to figure out, plus wrapping up wedding stuff. I do have a book 0 I could write if I ever feel like revisiting Rocky Point, or if I ever feel like starting a newsletter, I could write a prequel novella and offer that as a newsletter sign-up cookie. So there’s that potential, anyway.


I’m reading a really great book right now called Scratch: Writers, Money, and the Art of Making a Living Paperback by Manjula Martin. It has a lot of great essays in there by authors like Cheryl Strayed. They talk about giving work away for exposure and opportunity, living in poverty while trying to make it big, what they do with their advances if they do. I’m enjoying it a lot so far, and I recommend it if you’re interested in the money/business side of writing.

If you like books like that, I also recommend The Business of Being a Writer (Chicago Guides to Writing, Editing, and Publishing) by Jane Friedman. She breaks down the publishing industry and what you can do to make money off your writing. Being that it’s always being said writers can’t make a living wage anymore, I like to hear other people’s opinions.


August 2019 podcasts graphic blog post

I listen to a lot of podcasts, too, and here are some of my favorites:

Joanna Penn. The Creative Penn Podcast

We know she’s a powerhouse in the indie space, and she has a lot of great guest interviews. I don’t listen to every episode, and I have to pick and choose what tips I jot down for my own use since she’s a big believer in being wide, but overall I her podcasts are very useful.

***

The Sell More Books Show hosted by Jim Kukral and Bryan Cohen

These guys used to talk about the news, and they still do, but they have started to pad their podcast with “news” of indies making money. They don’t get into the hows or the whys (not in great detail, anyway), and if you’re not a member of the 20booksto50k group on FB (where they cull these stories) you’re not able to dig out the nitty-gritty details for yourself. I understand there are slow news days, and I listen for the big stories like Dean Koontz moving to Amazon from a Big Five. They pull stories from other places like the Hot Sheet by Jane Friedman and Porter Anderson, and if you don’t subscribe to that newsletter, this is one way to hear about the stories they report.

***

Stark Reflections by Mark Leslie Lefebvre

Mark’s a super nice guy, and I can’t wait to meet him at the Career Author Summit in Nashville in 2020. With so much history in the industry, his podcasts are very interesting to listen to, and he also has a bevy of author and publishing expert interviews. In the last podcast I just listened to, he interviewed Craig Martelle, who puts together the 20booksto50k conferences with Michael Anderle.  As with Joanna’s, I pick and choose what I want to listen to. Mark moved from Kobo to Draft2Digital, so it goes without saying he’s a big cheerleader of also being wide.

***

Self-Publishing Formula hosted by Mark Dawson and James Blatch

I listen to this one off and on. He has great interviews with authors and industry professionals, too, and again, I just pick and choose what I like to listen to by reading the details of the podcast episode. Sometimes they can get a little heavy with advertising their courses, but they all sell something, so listening to them tout their wares is going to be part of listening to a podcast.

***

Science Fiction & Fantasy Marketing Podcast hosted by Lindsay Buroker, Joseph Lallo and Jeffrey M. Poole and Laura Kirwan.

These guys took a break this summer, and so far Lindsay hasn’t said when they are coming back. She alluded to them changing their format, so I’m looking forward to them doing more episodes. Even if you don’t write Fantasy or Sci-fi, this is a great podcast to listen to. Keep an eye out for new episodes.

***

Print Run Podcast hosted by Erik Hane and Laura Zats

Erik and Laura are agents at a literary agency in Minneapolis, MN, and that was one of the primary reasons for listening. They talk about a lot of the literary stuff in the state, and if I had a more dependable car, I would go to some of them (the Twin Cities is a 4.5 hour drive away from where I live). But anyway, being that they are agents, they give an inside look at the traditional publishing industry. The last episode I listened to, though, they talked about Dean Koontz and his defection move from the traditional publishing marketing space to move to Amazon. They didn’t say very nice things about it, or about Amazon in general, and be aware, if you’re an indie making money off Amazon, that that is their stance. If you can look past their bias, their takes on books and publishing can be interesting at times, though they defend traditional publishing and an agent’s place in it (of course). Publishing is publishing though, and whether indie or trad, they all fit together, so keeping an ear to the ground isn’t a bad thing.


ku graphic

My books have been moved back to KU since the first of August. I boosted an announcement to that effect on from my FB author page and that grabbed a little attention. I used the audience I created for one of my ads for The Years Between Us that didn’t do anything because my ad copy was poor and the pictures I used weren’t the best. I ran two ads for three days a piece and I think I got one sale. But I blame the ad and the copy and the fact I was just messing around to get a feel for the platform. Anyway, so I already had an audience I’d created for that, so I used it and I think I got about 150 likes ad and a little engagement. It will take some time to let people know my books are in KU again, and I haven’t been very vigilant about it because I’ve been changing out covers.

Seeing page reads again is fun, I’ve made $21.00 since moving my books back to KU. You can look at my numbers in this blog post, but I can tell you that during my two months wide I made $66.00. So in a week with just a little boosted post on FB I’ve made 33% of what I made with wide while spending money on a Freebooksy ad. I feel better being in KU and I don’t check my numbers all the time like I was doing when I was wide. That is all KU reads though, not sales. I think I may need to research price more as maybe $4.99 is a bit too expensive for books by an unknown author. I said in a previous post that it was freeing being back on one platform and it is. I feel like I can focus more on the work instead of sales, and with a small backlist, writing is more important to me right now.


Well, that’s the personal update I’ve got for you. In my next blog post I’ll tell you about my experience with Booksprout, and if it’s useful or not.

Thanks for reading!

end of blog post graphic

Keywords for your books. What are they and how to find them.

I’m the first to admit that I don’t know anything about keywords. People may have differing opinions on where to find them, or how to use them, but one thing everyone can agree on is that they are pretty important. They help readers find your books, and in this age of publishing, our books need all the help they can get.

In this last mini-series post about how I revamped All of Nothing, I’m going to explore keywords and if I change anything in regards to my book’s keywords.  For a quick recap, if you want to read about how I changed the cover, you can click on the picture of the full wrap. (I still think it’s lovely!)

all of nothing second coverjpg

I also rewrote the blurb, and that garnered some interesting discussion. If you want to take a look at my process and how I did that, you can click here to read about editing the blurb.

So, keywords.

Like I said, I know next to nothing about keywords, so what are they, exactly?

According to an article on IngramSpark, keywords are “One or more words used to indicate the content of your book.” How do we choose the right ones?

The easiest, and cheapest (read, free) is searching on Amazon in the Kindle store. When you publish a book on Amazon, KDP gives you seven slots. That doesn’t mean that you are limited to seven words, and I only just learned this not long ago. (Evidence that you always need to keep learning because you don’t know what you don’t know, and something you learn in passing could change your whole life business.)

You can add more than one word to a space by separating words with semi colons or commas.

kdp keyword screen

It looks pretty intimidating, and if you look at this not even having one idea what to put there, the first thing you need to do is revisit the genre you’re writing in. There should be at least a few words that pop out at you, even if they’re generic and not that specific.

Anyway, so like I said in a previous post, I didn’t know bully romance was thing until recently, and it turned around the way I’m going to approach keywords and marketing for this book moving forward.

When you go to the Kindle Store (Dave Chesson of Publisher Rocket suggests using an incognito window for this) you can plug in some keywords and/or phrases to see what comes up.

2019-08-13 (1)

You can see in this incognito window that I started searching enemies to lovers. But you can also see what comes up that could work as keywords as well. Enemies to lovers romance kindle books would be a good phrase to use. Add free if your book is wide and permafree. There might be other phrases in there that could work depending on what your story is about. Enemies with benefits doesn’t quite fit my book, so I’ll leave that alone. What else did I search for?

2019-08-13 (2)

I searched for alpha next thinking I could go into alpha romance, or alpha dark romance. Alpha male romance works, maybe if, it isn’t associated with shifter romance. When you click on it, what kind books do you find? Will your book fit in? When I click on Alpha Male Romance, some books that pop up that All of Nothing would fit in with, and that’s the goal, so we can add that to the list.

What else can we search for?

2019-08-13 (3)

I can go with the tried and true contemporary romance, but that is a generic term and using up a space in your keywords may not yield results. We can always keep it in mind though, and plug up a space if we happen to have room at the end of the experiment. Not to write off the list entirely, if you happen to have a new release, it might be worth adding.

2019-08-13 (4)

I went a bit further and added “rom” for romance, and nothing extraordinary popped up, but contemporary romance with sex was an interesting return. That seems to be quite specific considering Sweet/Clean romance is having it’s 15 minutes and doing well; this would set my book apart. The word “contemporary” takes up a lot of space though, so I’m going to try to narrow it down before resorting to using it.

2019-08-13 (5)

But if you look for kindle books, adding that your book is in Kindle Unlimited may not be a bad idea.

2019-08-13 (6)

But let’s keep trying to narrow it down. Jax in All of Nothing is a millionaire. I toned it down, didn’t make him a billionaire. Sorry, Jax. But looks like that search may have had a good return, and I could add millionaire romance, even millionaire romance alpha male. Lots of characters though, so we need to watch our words.

What else can we look for?

2019-08-13 (7)

Dark romance gives us some return. Bully romance dark romance pops out at me. But there are some that would be good to keep in mind for other standalone books down the road like mafia, books where the heroine has been kidnapped.  Jeez, these sub-sub-genres are something, aren’t they? What could I choose from the list? The bully romance dark romance for sure.

At this point I think I’m running out of search terms.

2019-08-13

Bully pulls up a lot of terms that don’t particularly fit my book either, like high school, college, or reverse harem. All of Nothing isn’t paranormal, so I think besides the top search term, there’s nothing we can take away from this list.

But I have a few characters left. What else can we look for? I tried bully sex, but those kinds of books I don’t need my book associated with, so we’ll skip that. (Yeah, it’s important to click, and find out what kinds of books are coming up in the search, too. Especially in romance there’s quality, and then there’s quality. I’m not going to call anything trashy as we all have our things.)

We haven’t tried the basic steamy romance and this is what we get:

2019-08-13 (8)

Not much comes up here, accept bully romance again, and that can’t be discounted. There are a few more genres that we’ll need to avoid, but the list is interesting, and it gives us something to play with.

This is the cheap and easy way to figure out a limited amount of keywords.

What’s important to note too, is that based on keywords, Amazon may slot your book into categories that are not available to choose from when you publish. If you have a category that you would like your book listed under, you can always email them. But that’s why it’s important to know what genre you’re writing in, even the sub, or sub-sub genres to help narrow down your audience.

It’s obvious that I didn’t have any of the correct keywords for All of Nothing, since Amazon has left it in the most boring and generic category of romance books. That doesn’t do me or sales any favors.

all of nothing rank

Pretty freaking embarrassing, if you ask me, and now that the cover, blurb, and keywords are fixed, I’m hoping that I’ll see some traction in the coming months.

What did I come up with for keywords then?

keywords KDP filled

I think I filled up the slots pretty well, and if my book starts selling, they give Amazon a few sub-genre categories to put my book into, too. I do have to warn you that even if you change your keywords, and you hit Publish thinking that they’ve been accepted, they may not be. I hit Publish after filling those spaces out, but I won’t know they’ve been approved for a little while. I may be able to edit this blog post to let you know if they have been, so I’ll keep my eye on my email to see if they publish the book or they flag any of these words.

Edited to add: They did accept all my keywords without a problem! 


What’s the deal with programs that will pull keywords for you if finding free keywords is so easy?

When you start using programs like Publisher Rocket (this isn’t an affiliate link–I get nothing for telling you about this program. All I know is Dave Chesson is a really nice guy and works hard keeping this software working and up to date) you’re looking for a lot of keywords . . . for ads. When you start looking for keywords for Amazon Ads keep in mind they give you room for 1,000 words. You need a lot of help coming up with that many words, and using a software that can scrape your words together for you can save you a lot of time.

Keywords can make a huge difference if your ad converts to clicks, and using keywords is a way to help with that. I barely dipped my toes in the water when it came to Amazon Ads way back when I was trying, and I wasn’t using a program like Publisher Rocket to choose keywords, either. You’re leaving money on the table if you’re not utilizing all the space Amazon gives you.


 

So there you have it. How I revamped my book All of Nothing.

For some of you, this would include an edit as well, and if you want to learn more about relaunching your book, either read Relaunch Your Novel: Breathe Life Into Your Backlist (Write Faster, Write Smarter Book 6) by Chris Fox, or Ads for Authors Who Hate Math: Write Faster, Write Smarter.  In the latter book he goes a little into how much you should do to revamp your books (time vs. cost) so the ads work, because if anyone has heard Chris talk he is always very clear you need to start with a good product. (These aren’t affiliate links either, but I have read both of those books, and they are worth your time.)

Will all this work? Only time will tell. The cover is better, the blurb an improvement (I think, but that remains to be seen) and we’ll see if KDP approves my keywords and go from there. Could the book use an edit? In terms of getting better as a author, any past book an author writes won’t be as good as the newest release. That’s how it is, and I’m not going to stress about it. It’s a solid book in terms of plot and story. I’m sure it has its share of filler words, or a garbage word slipped by me here and there that I didn’t find and delete. But I did run it through a couple of betas who didn’t have anything bad to say, so I’ll take that as a small win and keep on going.

If you want more information about keywords, Dave Chesson has his own channel on YouTube, as well as Chris Fox. Taking time to listen to what these guys have to say is never a waste.

Thanks for reading!


If you want to know more about Dave and his thoughts on keywords and categories, you can listen to his interview with Joanna Penn here.

Here’s another article by the Book Designer on KDP keywords. Words Gone Wild: KDP Keywords Revisited


end of blog post graphic

All of Nothing’s blurb. How I rewrote it.

All of Nothing ebook cover

Click here to read All of Nothing! Available in paperback and Kindle Unlimited!

If you’re brave and take a look at your reviews from time to time, there may be some common themes that readers have picked out with your book. If you have a thick skin, sometimes this can be a benefit–readers can (and probably will) see things about your book that you didn’t realize yourself.

With All of Nothing, I knew Jax was a jerk, and I made him that way. An accident he was involved in damaged him beyond all comprehension. In the book he was cold and heartless because underneath the armor, that’s exactly what he wasn’t.

I had a lot of fun with his character arc, but some of the readers were put off by just how mean he really was.

So, when I rewrote the blurb, I knew I needed to make this clearer so his attitude and actions toward Raven weren’t such a shock.

Writing a blurb is difficult, and at the end of this blog post I’ll list a few resources you can look into that may help you on your own path to writing your blurbs.

***

This was the old blurb:

“I took a life, and when I did, he took mine.”

After his fiancée leaves him at the altar, cold-hearted millionaire Jaxon Brooks blackmails the church janitor, forcing her to stand in as his bride.

When she accidentally signs her real name on the marriage certificate, Jax must find his wife to file for divorce.

Since the death of her brother, Raven Grey has been living a hard life on the streets.

When Jax offers his help in exchange for her signature, Raven agrees, hoping for a better future and to repair her relationship with her parents.

As Jax and Raven grow closer, his past haunts them, and the death of her brother threatens their new love in ways neither of them thought possible.

***

I’ve linked to the podcast before, but the Best Page Forward podcast took it apart. Abigail Dunard made some good points, and so did Jim Heskett, and when I rewrote it, I tried to keep their thoughts in mind. I wrote the original blurb with tips from Bryan Cohen’s book, How To Write a Sizzling Synopsis, but I must not have done that great of a job. Anyone who teaches blurb-writing will tell you to measure how good a blurb is by the number of conversions to your ads, but if you don’t run ads, it’s difficult to measure if the blurb is working or not. (Plus, if you use that reasoning, it may be your cover that isn’t doing it when your blurb could be perfectly fine.)

Anyway, I also read Brian D. Meeks’ book about writing Amazon descriptions. He goes about it in a completely different way. It’s a very pared down approach, and does not resemble Bryan’s more book summary style at all. I decided to give that a try.  And only time will tell if I hit the mark.

When writing the new blurb, I used Brian’s tips on copywriting, things I gleaned from the reviews, and tried to take out the confusing parts of the blurb the podcast hosts pointed out.

I ran it by a couple people who liked it, but until I start getting more reviews and more feedback, I still may not have made the right changes. The beauty of being an indie, though, is that you can make any kind of changes you want, nothing is locked in. Because I did do a cover update at the same time as rewriting the blurb, I went ahead and replaced the blurb on the back cover. But that isn’t always necessary, and if I tweak the blurb again, I’ll leave the paperback cover alone.

***

Jaxon Brooks is rich, sexy, and mean as a snake.

It’s no surprise when his fiancé leaves him at the altar. But now what is he going to do?

To save face, he blackmails the church janitor, forcing her to stand in for his bride, and he fights an unwanted attraction as she walks down the aisle.

Raven Grey is homeless.

Jax terrifies her, and left with no choice, she does what he says.

But she has desperate demands of her own. She needs help getting back on her feet, and Jax has the resources to help her.

When Jax moves Raven into his mansion, playing house starts to feel like the real thing. But how long can it last?

Buried under Jax’s rough demeanor is a horrible secret that won’t stay hidden, and Raven’s painful past will come back to haunt them. Despite everything, can Jax be the man that Raven needs him to be? Can Raven forgive him for what he’s done?

Can Jax come to terms with the tragedy that blackened his heart and give himself one last chance at true love?

If you like enemies to lovers or a bully hero, All of Nothing is perfect for you! Read it today!

***

The one huge departure from the other blurb is the call to action (CTA) at the end. I hate telling people what to do. I leave my kids alone, I didn’t run my ex-husband’s life, I don’t even like to give advice unless it’s asked for, and then I’m fully prepared for anyone not to take it. My back matter doesn’t ask readers to sign up for a newsletter, give a review, or read the next book. So putting that last sentence at the bottom really threw me, but Brian swears by it, and well,  it’s way down at the bottom, so what did it hurt? (And I do realize I’m letting opportunity go by with no CTA in my back matter, at all, and I’ll try to think of something when my wedding series drops.)

Is it better? Is it worse? I have no idea.

That is part two in what I did to revamp All of Nothing. I’ve been getting good feedback so far on the cover, and I’ve been kind of messing around with Wherever He Goes. But I don’t want to get so caught up in busy work that I’m not working on my current books.  I’m still on track to put this quartet out by the holidays, and I’m going to keep my eyes on that prize.

In the next blog post, I’ll go over metadata and keywords!

Thanks for reading!


Need help with blurbs?

Check out Bryan Cohen’s book.

Check out Brian Meeks’ book.

Listen to Libby Hawker’s tips on YouTube. Her videos are cut into parts, just to let you know, and this link starts with part one. This was quite some time ago, and trends change, but sometimes if you can piecemeal advice from different sources, you can turn that advice into something relevant today.

Bryan Cohen and Chris Fox did a presentation about Blurb, Cover, and Title at the 20books Vegas conferences last November. This is such a great resource, and one of the conferences that I plan to go to! Take a listen to this video on how blurbs, titles, and covers work together to sell your book.

 


Thanks for reading, and let me know if you have any blurb writing tips!

end of blog post graphic

All of Nothing’s make over.

I first blogged about All of Nothing getting a face lift last week, or was it the week before? I’m not sure, but you can look here, if you’d like to read the initial post. I said I was going to go over what I’m going to do to breathe a little life into the book.

The first thing I did is redo the cover. It went from this:

All of Nothing Paperback Cover

To this:

all of nothing second coverjpg

I would say that’s an improvement. I don’t have the proof yet, and I suppose writing a blog post about the cover without the proof seems to be a bit too forward thinking, but that’s okay. I can post it when I get it. I know the title doesn’t seem to be centered, but uploading it into KDP Print proved to be one over-correction after another. The title may very well be too much to the left, but what’s what the proof is for.

At any rate, covers can go through a lot of revisions and just all around bad ideas before an epiphany is realized and you think of what you wanted to do all along, or you stumble upon the perfect couple at 2am when you shouldn’t have been awake anyway.

The first cover I came up with looked like this:

all of nothing second cover FULL TITLE

No one liked it. I put it on the Indie Book Cover FB group for feedback and while no one had anything BAD to say, no one liked it, either, and everyone agreed to take out A NOVEL at the bottom. I think I came up with a nice tagline to put in its place.

It left me a bit stymied because it has a grittier feel than what I had before, and gritty and kind of mean, more alpha, bad boy, asshole was what I was going for.

But I’m glad I posted it and listened to the feedback because one poster said she bought a premade using the same guy. She even gave me the name of the site. It’s a closed group, so out of respect I won’t post the cover, but I’ll give you the website and you can take a peek yourself if you want to see the cover she bought.

I played around with it some, putting into play some of the advice I received from the group; doing something different with the tint, but overall, I guess I felt it wasn’t doing what I wanted it to do after all, I gave up for a little while.

all of nothing take two

That wasn’t even all that bad . . . but that’s okay. Trying out new things until you stumble upon something else that could be better is part of the creative process.

Going through DepositPhotos one day I came across this couple:

couple in elevator two

A lot of what goes through my head when I look at photos is, what is the steam level? That was one of the things I was aiming to up on this cover: fully clothed models weren’t depicting what my books were about. Where can I put my the title? Where can I put my name? With my limited skills, what can I do to it to make it stand out? This is important because my skills are LIMITED. I can only do so much in GIMP, and I need to know if the picture is decent as is, and if it’s not, what needs to change? A cluttered background? Can I get rid of that zooming in? The color? How real are the models. Do they look too model-y, or too human? A nice medium is what I shoot for. I probably looked at this couple while looking for others and I passed them by. Until almost a fully-formed cover with these two popped into my head, and I was able to create almost a perfect cover in half a hour.

I used what little skills I have in GIMP to fade the top and the bottom and using a few tips I learned from my friend Aila’s blog post about Canva, I was able to make the rest there.

Next week I’ll take you through how I rewrote the blurb and my process for doing it!

Plus, on Monday, I’m doing an author interview with my friend, Tom, whom I met at the Sell More Books Show Summit! His debut book will be live Monday, and I’m so happy to be part of his launch! Look for an awesome interview with him, and a $25 Amazon ecard giveaway, too!

Author Interview with tom willoughby


Thanks for reading, and I hope you’re enjoying your week! I haven’t made much progress on my 3rd book in my series, as these days off this week just have flown by (plus the weather is gorgeous and I’ve been spending time outside!) but I still plan to have it done by the weekend. 12-15,000 words left. We will see! Wish me luck. 🙂

thank you for your patince