I figured with a few books out now, I should do a little marketing. I’ve been against it, claiming I needed a backlist before I started putting money into my career, but I thought since my trilogy was done, I could do a little promotion.
I’ve heard about various book marketing websites where you pay for exposure, and that’s what Freebooksy is. Essentially, you’re paying to advertise your book in their newsletter for one day. There are other promotions run by the people of Freebooksy if you don’t want to to go free with your book, but I did because 1) it didn’t bother me to give my book away and 2) I was hoping for a little read-through since the other two books were available.
My trilogy is enrolled in KDP Select, and I had never used any of my free days for any of my books before, so I went ahead and chose five days for my book to be free, then I went on Freebooksy and chose a day that I wanted my book in their newsletter. In the future, if I do this again, I’ll plan ahead to give myself time to promote the promotion.
A rep reached out to me, and she was very nice, but she wanted to put my book in the sweet category romance newsletter. I replied that it didn’t belong there as the book had four open door sex scenes. I’m not sure why she wanted to do that, unless she mistook my cover. Nikki and Dane do look cute together, but I didn’t choose to put a steamy couple on the cover because there is a fine line between contemporary romance with sex, and erotica. I didn’t want anyone mistaking my trilogy for erotica. I’ve written erotica, had my “taste” so to speak, and I’m more comfortable writing contemporary romance.
Anyway, this is what the ad looked like that went into their newsletter:
You’re the one who writes the blurb, and I was afraid I didn’t spend enough time on it. You only get so many characters, and it’s difficult to try to convey what the book is about and still make it interesting in that short space.
My book was free from February 6th to the 10th. I started getting downloads even before my book went out in the newsletter. In total, while my book was free, I gave away 4,458. Between February 6th and today, February 15th, I have sold fifteen of Book 2 and six of Book 3, so you can see there was a small amount of buy-through (not necessarily read-through), and I lowered the prices of those books to .99 to go with the free promotion. Also, my page reads for Kindle Unlimited for all my titles went up from 0 to this:
It’s not the best, of course, since even all those lines only represent $25.00 in sales. If you do the math, that’s a horrible ROI, at least, on paper.
Return on investment comes in many different forms, monetary being only one of them. I’m hoping now that I’ve given away so many books, people will remember my name, I’ll begin to foster some lifelong readers for future books.
My sales ranking did go up for a little bit, and I can give you a snapshot of those, though I didn’t take a picture every time my book moved up in ranks. And as everyone congratulated me, going up in rank in *free* books looks nice, but it’s not the same as going up in the paid lists.
These are the best stats the book got. I don’t know if it did much more than earn me a few bragging rights, but there it is.
Amazon did a nice thing, too and put my books together in an ad on my Author page.
You can’t buy them that way–I haven’t created the box set yet, and that is on my to-do list after I figure out my stupid cover for book three. (Yeah, still wrestling with it to get it exactly how I want it in paperback.)
If you were to ask me the best part about this whole promotion thing, I would have to say that it’s that people are starting to read my work. We all want people to read our stuff, but when they actually do, it’s nerve-wracking. So far I’ve been getting decent reviews. They’ve been saying my editing is solid, and there hasn’t been a complaint about formatting, which is a relief since I do all my own formatting myself.
Overall, I would say the experience was a positive one.
If I were to give any advice to someone doing this I would say:
- Have more than one book out. I did prove that if you spend money advertising one book, you’re really advertising your whole backlist. Not many people bought books 2 and 3 who downloaded book 1, but it was enough I was happy they were available.
- Having a good cover is no joke. It doesn’t seem like a big deal when no one is looking at your books, but the minute you realize people are going to be choosing your book among a selection, suddenly you’re hoping it’s good enough. Be sure it is.
- Have a decent blurb. I shortened mine from what I wrote for Amazon, and I worried I didn’t spend enough time on it. Had I spent more time on it, maybe I could have gotten even more downloads.
- Have people willing to spread the word. I don’t know how many downloads came from my Twitter followers, or my followers willing to tweet about it. I don’t know how many downloads came from the people who liked my FB Author Page. I was also naughty and told everyone on my personal FB page that my book was free, and I know it’s against TOS to do that. I only did it once, on the day the newsletter went out. And I was lucky a few people shared that post.
I won’t be doing this again anytime soon, but it was fun to try something new and to get my feet wet. A little snowflake can cause an avalanche, and I’m hoping this is true in my case. But now that my trilogy is over and done, I need to relegate it to my backlist and move forward. I’m 31,000 words into a new WIP, and I can’t wait to share with you!