Sales vs. Borrows: What they mean for your business and other rambling thoughts.

Happy Monday from cold, chilly, and snowy Minnesota!! It’s not so happy for me since I had a hell of a week last week, and not in a good way. Unfortunately, I had a huge personal setback, and in the coming months I’ll be working a lot more hours at my day job. I don’t know what that’s going to mean for my writing. I type for the deaf and hearing impaired, and going from part-time to full-time may slow down my writing some. Not because I won’t have as much time, though that will be a factor, but I just can’t type that much without my arms and hands paying the price. Luckily, I’m in the editing phase of my books, but when it comes to future projects, they won’t be done as quickly.

girl looking over cliff  text: trying to figure out your path feels like a dead end at times.

That’s okay because I’m still trying to find my way in this business, and I’m wondering if I’m really going to make it or if I have the energy to even keep trying. Everyone knows that a book a year is too slow for indie publishing (unless you’re the exception that proves the rule like Jami Albright), and I’ve seen time and again those authors who are able to only release one book a year struggle to find success. On the other hand, for the past three years I’ve been burning the candle at both ends, and all that has gotten me is a big case of burnout. Don’t get me wrong, I’ve enjoyed writing this series, and I can’t wait to publish them. But I’ve never made it a secret that I hate all the stupid crap authors have to do to find readers–newsletters, giveaways, author promotions, things like that, that take time to learn and author promotions are only as good as the authors and their books. It doesn’t help your career at all to join with an author who isn’t writing quality books. And because I haven’t declared a niche, it’s difficult to partner with authors who write what I do. I’m a loner in life, and I guess I’m a loner in this business, too.

Maybe, in a small way, it will be a relief to give myself permission to slow down. I could start reading again without guilt. I could watch Netflix without feeling like I should be writing. I’ve always scoffed at people who have hobbies other than spending all their time writing, like baking. I always thought if you weren’t putting in 20 hours a week writing that you weren’t taking it seriously, and I admit, I had a lot of scorn for people who let their personal problems get in the way of their writing schedules. I mean, I wrote books through a divorce, through carpal tunnel surgery, through my precious cat’s bladder surgery, through my son’s surgery on his back in February of this year. (And he’s still healing.) None of that stopped me. I love to write, didn’t let anything get in the way of the career I was trying to build. I won’t say it’s for nothing, because I have a decent backlist and it didn’t take me long to write and publish them. But if you factor in ad spend, I only earn pennies a day, and I’m at the point where I’m wondering if it’s really worth it. Publishing is like the lottery, you can’t win if you don’t play, but cutting down my word count to a few thousand a week sounds pretty good right about now. Yeah, I’m writing this crying my eyes out. You don’t have to tell me I need to find balance, but in a world where there are 8,000 titles published every month, it’s a bit difficult to find anything meaningful in what I’ve chosen to do with my free time. Maybe the next book I write will go on wattpad. More people will likely read it if it’s free.


Anyway, I should start a weekly “Crazy Crap I read in a FB Writing Group” segment to the blog. To make matters worse, I just joined another group, this one is called Publishing with IngramSpark, and I already hate all the stupid questions they ask that they could find the answers to if they took a minute to Google instead of asking someone to waste their time. That’s not what I wanted to bitch about however.

[Insert grin here.]

Last week there was a woman who posted that she took her book out of KU ten days after enrolling in KDP Select. Everyone told her that wasn’t enough time to make a decision like that, and I told her that a wide audience and a KU audience were different and you need time to cultivate both of them. Hopping back and forth isn’t the answer. She said her reason for going back to wide is she preferred having sales over KU borrows. Now, she wasn’t getting any borrows–if you’re not doing ads KU subscribers aren’t going to know your book even exists. So her sales dried up and weren’t replaced with KU reads. That’s common switching from wide to KU.

But it made me wonder: would you prefer a sale or a borrow? A sale gives you the royalty and the sales rank boost, a borrow will only boost your sales rank–you don’t get paid unless the customer starts reading, and even then you may only get partial royalties if they don’t finish. That’s information Amazon doesn’t share with us. It would be nice to know if out of 330 pages read, if that was one person who enjoyed the book, or several people who borrowed and couldn’t get past the first chapter then returned it unfinished.

An author who may not be confident in their book may not like being in KU. Is it safe to say only the “really good” books thrive in KU? The ones that are well-written and have a fantastic story that make the reader read until the very end? You can only reap the benefits of KU if your book is good enough for a reader to make it to the end. And forget it if you’ve written a series without a strong first book. No one will read the others, and the books will sit in KU without reads or sales. I looked up her books, and she had one book, and one on preorder. She’s searching for the brass ring, but she’s not going to find it with so few books and jumping around from platform to platform. I wish her all the best.


Being that this will be my last blog post of the month, and that November is one of the craziest months of the year for me (my daughter has a birthday, Thanksgiving, and my birthday not to mention any Christmas shopping I want to do happens in November because I refuse to go into a store in December) my blog posts for the rest of the year may be a little spotty. I’ll share my stats now, and then maybe do a year-end recap toward the end of December. And no, I’m not doing NaNo this year. I never do it. I’m never in a good place in my publishing schedule to do it, and I won’t set anything aside to work on something new. This is probably the only time my tunnel vision has helped me. I don’t like working on multiple projects–I won’t get anything done that way.

Anyway, so my ad spend, while not as fabulous as it was in August (still waiting for those royalties to dump into my account) I spent $48.36 as of this writing, the 25th of October. I’ll probably spend $50.00 maybe a little more, by the end of the month. This is over ten ads. I had to stop the ads for Wherever He Goes. I lost eight dollars before I paused them. I don’t know what’s wrong with that book, but I’m never going to make it move. Maybe it’s still the cover, maybe I can’t make the blurb work, but I’m tired of trying. I love the story, but it’s not going anywhere.

For sales, I’ve made $116.99. I’ll probably make it up to $120, maybe $125 by the end of the month.

After ad spend I’ll make about $75.00 in royalties. It’s not terrible, and my next books won’t be in third person past, so it is what it is. That goes back to the burnout thing and wondering where my writing career is going. Success is a great motivator, and if you don’t have any, it’s tough to keep going.


If you’re wondering how I’m doing without Twitter, I’m doing pretty great, actually. I don’t miss it as much as I thought I would. I’ve only popped on once to follow back and someone messaged me to ask for support during a virtual author interview over on FB. If I tweet anything new, I can do it from the platform I’m on, like the WordPress reader or the Bookbub blog, and that helps too. Maybe I’ll go back, maybe I won’t. For right now I don’t see the value in it. Hopefully, that will change.

Have a wonderful finish to October, and don’t forget to vote! Do it for my birthday (November 28th)–that would be the best birthday present a girl could ask for.

Until next time!

Tuesday Thoughts, Large Print, and Getting Rid of Twitter

Hi, everyone! I know I usually post on Mondays, but to tell you the truth, I’ve been struggling with finding things to blog about lately. I go through that sometimes. I feel like anything I have to say has already been said a million times by someone else, and especially when it comes to writing and publishing, I don’t have much new to share.

I did decide to take a Twitter break, and if you follow me, you can either friend me on FB, or like my FB author page and we can touch base that way. I just couldn’t take the negativity anymore, and it was bringing out my own negativity toward other people. Twitter as a whole is very emotional, and I just can’t handle how sensitive (and insensitive) people can be and when they lash out because of it. I’m not a fragile flower, but geez, there are only so many times I can be “put in my place” without feeling it. To be perfectly honest, I don’t feel like a whole lot of people are writing over there anyway, and it’s not such a great place to find supportive writers who want you to succeed. Last week, I made a graphic and congratulated an author on her release, and she never bothered to retweet it. I think that was the start of me being so discouraged I just wanted to leave. If you can’t support me supporting you, then why are you on there?

twitter logo bird with a red circle through it. no more twitter

I didn’t delete my profile or deactivate my account, but I did pin a “see you next year” tweet to my profile and I deleted the app off my phone. I logged out on my laptop to remind myself when I go on there just to go on there that I’m trying to break the habit. I’m sure it’s one of those things where I’ll go through withdrawal for a few days and after it’s over I’ll feel better.


I blogged about doing large print for The Years Between Us, and I got the proof in the mail the other day. It looks great! I approved the proof and I didn’t have any problems with KDP flagging it as duplicate content. I may do some other books as time allows, though Amazon has stopped putting Large Print as a buying option on the book’s product page. So even though I know there are visually impaired people who would appreciate a Large Print book, I have to weigh time versus return on investment. In the scheme of things, doing the Large Print didn’t take very long, so I could do most of my backlist in the next year or so if I did one per month. We’ll see how it goes. I buy all my own ISBNs, and I have to keep in mind that expense as well. With the way Ingram has been glitching lately and not accepting Vellum files, this book is only available on Amazon, and I didn’t check the box for expanded distribution. I’m impressed that I could price it at 14.99 and still make a couple dollars. In expanded distribuion, I would have made fifty-six cents.


I’m still editing my series, and I suppose that’s going to be something you’ll hear from me for the next little while. I get discouraged when I think about needing to figure out newsletter stuff. I’ve looked around StoryOrigin, and I don’t think I’m going to be using it for right now. I feel like authors forget that cultivating a newsletter list is more than just getting people to sign up for it. You’re supposed to be collecting emails from readers who are going to be fans of your work and support you. I may get the newsletter stuff figured out so I can encourage them to sign up in the backs of my books and aim for as many organic signups as possible. I don’t want to lure readers with a free book to sign up. I know that’s the thing to do, but freebie seekers will cost money eventually because you’ll pay for them to be on your list but they won’t buy when you send out email blasts about a new release.

You guys, I know the rules, but I’m tired of playing this game. I just wanna write and make money doing it. Yep.

Well, I don’t have much else. I did Bryan Cohen’s ad profit challenge, but he didn’t offer anything new from what he showed us in his last challenge. I don’t think I’ll be doing any more of those, though I have met some nice people doing them.

I’m always on the look out for new non-fiction to read, but I haven’t been reading much since I’ve started working from home. It’s a lot easier to get words down now that I am, and I’m reading less. Which is probably why I’m all dried up when it comes to blogging. That said, I’m still listening to podcasts, and the Six Figure Authors podcast has Sara Rosett on this week. She wrote a non-fiction book about writing a series. Since that is one thing I’ve managed to make myself bend for (I prefer standalones) I figure anything that could make the process more tolerable (and profitable!) I need to look into. I ordered How to Write a Series, and I will tell you how I like it. I didn’t realize there is also a workbook that goes with it until I accidentally clicked on it trying to grab the link for you all. Check them out!


If you want to listen to her interview on the podcast, you can find it here:

Thanks for reading!

Author Musings and what I’m working on now.

a woman looking through binoculars. text says looking forward to the weekend

I’m sorry I didn’t post on Monday! There hasn’t been a lot going on and I didn’t have any updates. I finished the last book in my series, and I’ve already read through it, fixing typos and deleting repetition. Since then I’ve started at the beginning, and I’m in the middle of my second editing pass of book one. I can tell I was still getting to know my characters and getting used to writing in first person present. Hopefully I won’t have to do this much editing for the other books. As I said in a different blog post, I’m not going to edit the hell out of these. I want to clean them up, but I don’t want my writing to sound cardboard, either. It’s a balancing act, for sure.

Just to see how easy it is to make a Large Print version of my books, I did The Years Between Us, and I ordered a proof that should be here Saturday. Vellum has a crazy easy way to change your file into large print (just check the box!) and adjusting the spine to my cover in Canva was pretty easy too. The only thing I’m worried about now is that someone in one of the FB groups I’m in said Amazon blocked her Large Print book because the content was too similar to another book she published. Of course it’s similar, its the same one! While there are a lot of authors who have successfully published large print versions of their books, I’m worried now that when I look over my proof and approve it, Amazon’s quality content team will reject it. I buy my own ISBNs from Bowker, and this person uses the free ISBNs from KDP print, so I’m hoping that my own ISBN will help. She’s appealing their decision to block her book, and I hope I don’t have to go through the same process. It’s tough because I’ve heard that Amazon is just swamped and to get any real help can take days if not weeks.

I’m doing Bryan Cohen’s Amazon Ad Profit Challenge, though right now he’s going over information that I’ve heard many times before in his other challenges. He always puts new information into every challenge, so it’s worth it to take the time to watch all his videos, even if they feel repetitious. His FB group is very busy (with 11k members!) and I scroll through it a lot more than I should. It’s interesting to see how freaked out people get about putting up an ad and then not seeing impressions or getting any clicks. If you’re doing the challenge, or even if you’re not and you’re not seeing any activity on your ads dashboard, you have to remember a couple things:

  1. Ads sometimes never turn on. Your dashboard may say they are delivering, but they never do deliver impressions or clicks. You can turn them off if you want, but there’s no harm in keeping them going. They aren’t costing you money, and you never know if one day they’ll start to deliver.
  2. Make sure if you’re running category ads or automatic placement ads your categories are relevant to your book. What people don’t understand is Amazon won’t show your ad no matter how much you bid if they don’t find your book relevant to the audience you’ve chosen. You can add new categories to your book (besides the two that you chose when you published) by emailing KDP or Author Central and asking. This also means if your book is a new release and you don’t have any also-boughts associated with your book yet, it may take a while for Amazon to understand what kind of book you’re selling.
  3. Sales have dropped for everyone. People are dismissing the election, COVID, and the holidays that are coming up. You know, people only read when they feel like reading. Run all the ads you want, but if people are busy, stressed out, or have other books in their TBR piles, your sales are going to slow down (I’m looking at you, Sept 2020 book-dump).
  4. Your book isn’t the best out there. As I’ve said in the past, 2,000 books are published every month since COVID has come along and obliterated life as we know it. You may think your book is special and that people can’t wait to get their hands on it, but come on. You have to be realistic. You’re fighting against a tsunami of books, a handful of ads isn’t going to cut through all that noise. Be patient, create more ads, make sure your metadata is relevant to your book, and try to get some reviews.

I can sound a little callous, but all I can do is shake my head at the frenzied posts people write after they’ve created an ad. We all want our books to sell, but sometimes we forget that we are selling books, and the most important thing is the story. There was even one person who started the challenge, and then she was like, “Do you have to have a book published to do this?” Ummm. Yes? Otherwise what you running ads to?

I can understand being excited to market your books, but you gotta keep in mind you have to have a product people want to buy or your marketing efforts will be for nothing.

I really don’t have much else. I try not to get too involved with the FB groups. I’m slowly realizing that a lot of people ask for advice, but they are not in the mindset to take that advice. They’re going to go their own way no matter what you, or anyone else, tells them. They already have it in their head that they’re going to do what they are going to do, and that’s it. You can point out their cover isn’t good, or won’t fit in with the genre, you can tell them the blurb they spent hours working on still isn’t good enough, you can tell them anything, but if they aren’t ready to accept what you’re telling them, it’s a dead end and a waste of time for you. It goes against my nature to give up on people because I’m a helper, but I’ve wasted a lot of time in the past helping people who didn’t really want it, and the only loser in those scenarios was me. People definitely need to learn from their own mistakes, and that might mean losing out on sales and wasting money on ads because they were too attached to their cover to change it. Not my circus, not my monkeys.


The weeks are flying by, and I didn’t have anything to write about last Monday, and I have no idea if I’ll have anything to share this Monday. I think a lot of people now are just trying to get through the election and the end of the year. If you have a question or want my thoughts on anything, give me a comment and I’ll blog about it. I’ll do what I can to help!


If you’re curious about Bryan’s ad challenge, you can still sign up. He keeps the videos up for a few days after the challenge, and you’ll have plenty of time to start from the beginning. Look here for his first video: https://www.bestpageforward.net/oct-2020-challenge-prep-work/?fbclid=IwAR0Heh32rbee0G8FYemPAPCSQnyqVBKFiOkiIB-3E_5hz3IFjBjtzHb1wVA

Until next time!


Thursday Musings, #firstworldproblems, and series update

Life is full of minor inconveniences. There’s even a hashtag for that–#firstworldproblems. What bothers us would make people in other countries shake their heads. I’m not talking about coronavirus now, though mask-wearing may be up there for some people who would prefer not for, um, reasons. But despite how petty and immature we can be about things that inconvenience us, when they keep coming, it can seem like life is trying its best to get you down.

I’ve had a few of those inconveniences, and I’m waiting for life to possibly get back to normal. I could be waiting for a long time, but trying to make lemonade out of lemons, or trying to find the silver lining, is getting to be a little tiring. My little inconveniences range from having maintenance in our bathroom fixing the caulking in the tub and repainting, to having to shower at my ex-husband’s while said paint and caulking dry, to being told, just a few minutes ago, that we can’t let water go down the drains in our apartment because it will make the guy’s bathroom downstairs flood. Of course he called maintenance, but the last time this happened they had to dig up pipes the front yard. So no telling when we’ll get to run our water. On the plus side, I’m clean, so there is that.

Other inconveniences range from my mouth is still hurting, and likely will for months to come as there isn’t an end to my dental work in the foreseeable future, (either they’ll finish or I’ll run out of money. Who knows?) to me being able to work from home but my cat making a meal of the ethernet cable laying on the floor. I did get permission to buy a new cord in the event this one is destroyed by tiny cat teeth, but then I’ll buy a longer one and attach it to the ceiling instead of letting lay on the floor.

Small inconveniences that add up to me being generally crabby about life right now, but make me feel like a petty snot because hello? fires everywhere. And they aren’t little, either.

In other news, I’m 26k into the last book of my series. I’m really excited to get these books all wrapped up, and it’s no secret that I am very excited to start something else. That will have to wait a bit but I can distract myself by looking more into newsletters. I created an email for my website and I signed up for MailerLite. I haven’t watched any of the tutorials to figure out how to set up a welcome email, but I should at least get that sorted so I can include a sign up link to the back of the books I’ll be editing soon. I need to figure out a reader magnet too, and look into how Story Origin works for building newsletter signups and joining promotions. I suppose I could be doing that instead of watching the old Jurassic Park films, but I feel such a kinship to Sam Neill and his crooked bottom teeth.


I’ve had to stop my ads for now. I spent 400 dollars in the month of August but made 500 (for all you math nerds that means I came in ahead by 100 dollars instead of breaking even like I normally do). Because of the way Amazon bills you for ad spent vs. the way they pay you for royalties, my ad spend money is in the hole, and I can’t afford more until that money is replaced. They pay out every sixty days, so I won’t be able to start more ads until the end of October or early November. Right now I’m still making a little very day, mostly in read-through of my series, so I’m not crying too much. I’ll start ads up again after Halloween and play up the Christmas aspect of my books, or at the very least, that they take place in the winter.

I guess that’s all I have for this Thursday. Tomorrow after I log off from work I’ll clean the bathroom and get that put together again. I hope I hear from the property management when it comes to being able to use water again. I mean, we can use the water, just not let anything go down the drain, and I’m assuming that means we can’t flush the toilet, either. We weren’t told by property management we can’t, but this has happened before, so I know all too well what is going on with the poor guy downstairs. I hope they can fix it quickly!

I hope everyone has a wonderful weekend, and if you’ve had a crappy week, things pick up for you!

Keep your chin up! Until next time!


Happy Wednesday! Author musings and Indie Publishing news.

Happy Wednesday! I usually post on Thursdays when I have a little something I want to share, but today I’m writing about some time sensitive material, so posting today instead.

We have five more days of this month, and I couldn’t be happier. I’ve always been a Fall girl, and this year, especially, I can’t wait for cooler temperatures and rainy afternoons while the wind whips the leaves from the trees. I don’t even have to dread all the snow we’re predicted to get this year as I got a new vehicle, and hopefully it will take to the snowdrifts better than my crappy little Neon ever did.

Due to COVID-related issues, my trip I was going to take this week has been canceled, and that gave me time to write I didn’t think I’d have. I got 5,000 words written yesterday and I’ll be at 70k soon. I’m aiming for 90k, but since this really is just one long story, if I reach a good ending point, I’ll stop and pick up in the last book of the series. It’s coming along, though some of the planning has dragged a little bit as I’m more pantsing this book than plotting, and I can’t sit down and write until I know what I need. That means a lot of daydreaming or free writing to figure out where my story is going and how to get it there. On the bright side, I know what I need to finish this book, so I should have it done in the next week or so.

I did a terrific interview with romance author Meka James and we’re hosting a lovely giveaway of a ebook or audiobook of Being Hospitable, and a $25.00 e-gift card to Amazon. To be perfectly honest, none of the giveaways I have ever hosted have done that well, and if you want to enter, you have a REALLY good chance of winning. There’s only been a handful of entries, and that includes me and Meka testing the link so you should definitely enter! http://www.rafflecopter.com/rafl/display/f2ad9b1e25/

As far as what’s going on in the news, I may be the last to report this, but a couple weeks ago, Amazon Ads have starting reporting page reads in your ads dashboard. That means if your book is in KU you can see if that ad is bringing in page reads. Now, that’s not a sure-fire way of knowing if your ad is profitable, since page reads can come from more places than just an ad. Amazon reporting isn’t the greatest, and we’re encouraged to use the KDP Reports instead of depending on your ads dashboard. But I think a lot of us were just happy that Amazon seems to be trying to make things better for us in terms of working with them. I get that we have a love hate relationship with the big giant, but I tell myself that self-publishing wouldn’t be possible with the creation of the Kindle. I mean, who’s to say if a different company wouldn’t have picked up the reigns, but had that happened, who knows what the indie publishing space would look like now. Better? Worse? Less opportunities? More? It’s nice they listen to our feedback, and I appreciate the opportunities Amazon has given us.

Anyway, if you run Amazon ads, KENP reads are another way of showing you if your ads are profitable.

Here’s a screenshot of one of my well-performing ads:

The ad for All of Nothing at the bottom of this picture does pretty good. The total KENP for the ad is 10,205 and that equals into about 23 books. (Divide KENP page reads by the number of KENP pages your book has, and that information can be found under promote and advertise on your bookshelf for your book).

If you’re interested in trying Amazon ads, watch this video with Janet Margo, Craig Martelle, and Mark Dawson. She used to work at Amazon and has some great tips for authors. Also, it’s quite amusing to watch Mark Dawson in the background smoking a cigar and drinking. LOL

In other news with Amazon Ads, they are expanding, and they added Canada and Australia this week! I did put up some Canadian ones to test the waters since I’m in Minnesota near the Canadian border (and some of my books are set along that area as well). We’ll see how it goes. I need to watch them carefully as I don’t know if the bids are the same as in the US. I’m sure the Amazon Ad Profit Challenge Bryan Cohen is going to host in October will have some tips regarding the new countries we can advertise in. It sucks that each country has their own ad dashboard, and you have to remember to calculate all the different spend totals when figuring out if you’re still ahead, which is the most important thing when all is said and done.

I’m a member of an Amazon Ads FB group and when I asked for ideas on blog posts lots of people wanted to know about marketing.

In an email that Bryan Cohen sent out to us (if you’re on his newsletter list) he teamed up with Alex Newton of K-lytics to host a webinar about genre research and he said:

Whether you want to believe it or not, meeting reader expectations is the best way to sell a lot of books. That means knowing your genre. Worrying about how to market your book after you’ve already spent six months to a year writing it isn’t the best time to wonder where your readers are. Just my two cents, especially considering I’m on book 5 of a 6 book series that isn’t *quite* like any of the longer billionaire series I’ve read. But I do agree we have write what we like, too, or we’re trapped writing books we don’t want solely for the paycheck. I hope I hit the mark with the tropes and the characters, and where I didn’t, readers can still enjoy what I did with the plot or overlook the parts they dislike.

If you want to sign up for the webinar, you can do it here: https://k-lytics.lpages.co/webinar-bpf/ It plays Thursday, August 27th, but there is always a replay if you can’t watch it live. I’m working tomorrow, so I’ll be watching the replay when they release it.

I think that’s all friends! I hope you all have a terrific weekend, and don’t forget to sign up for that giveaway! Read Meka’s interview, too! I asked her a lot of questions about her self-publishing journey!

Until next time!


Happy Monday! Author musings and not much news.

I was supposed to be flying to Georgia today to help my fiancé drive up from the Savannah area. I had a tooth start hurting, and because of my unwillingness to wait for a root canal, I’m getting it pulled. I was supposed to go Wednesday, but they had a cancellation and I’m going in at 3:00 today. Needless to say, I’m a bit nervous and because alcohol is a blood thinner, I can’t take a few nips before I head in. I don’t have much dental anxiety, but I don’t know anyone who wouldn’t be a little scared to get a tooth pulled out of their head. I’m only happy he said he could do it and didn’t need to refer me to an oral surgeon. The sooner the better. The bright spot is, I can run errands afterward because my mask will hide the big wad of gauze I’ll have shoved into the back of my mouth. There is, my dear readers, always a silver lining!

As for my trip, I rescheduled for next Monday, August 24th. Pray all goes well because between the two of us (me and my fiancé) we have horrible luck. Case in point: who would have predicted he’d need to move in the middle of a pandemic. That’s something we didn’t need.


I am still writing, and last night after I transcribed the bit I was able to write at work I’m up to 45k for book 5 in my series. It’s going well–I still love the characters and the plot is coming along. This mystery/thriller stuff isn’t my cup of tea though. All the breadcrumbing and making sure if a character says something, (dun dun dun) someone, somewhere, follows up. I have a few subplots weaving through this book and keeping them straight is tougher than making sure my earbud cords don’t tangle. But it’s interesting to note that my skills are improving writing-wise, and I may not have been able to write a plot like this two years ago. It makes me think about a book I had to abandon about 3 years ago because like this series, there’s a bit of a mystery I just couldn’t figure out, no matter how much brainstorming I did. Now if I look at the notes, I wonder if I could fit together the pieces. I wasn’t ready to write that book. It could be after writing this series I will be.


I read My Dark Vanessa over the weekend, and if you haven’t read it, you should! I read that book faster than almost any book I’ve every dug into, even faster than when I started Daisy Jones and the Six and couldn’t put that down until I was done.

I just ordered Midnight Sun by Stephenie Meyer, and I have Butterfly in Frost to read next by Sylvia Day. I am trying to make more of an effort to read first person present books while I write it in, and I wish I didn’t have such a hard time reading on my Kindle. I could get good use out of my KU subscription reading all the top 100 romance books on Amazon to keep up with what my fellow authors are doing.


Anyway, my ads are still doing well. I’m up 100 dollars this month so far! It’s a little scary thinking of all the money I’m spending, and I wish that Amazon would bill me at the same time they pay out royalties. It wouldn’t look like it hurts so much then. But surprisingly, or not, my biggest seller is The Years Between Us, after I redid the cover. I can’t express how important a cover is. Even if you think your cover is good, if it’s not selling your book, don’t be afraid to change it!

I will always be grateful that I have the flexibility as an indie to change things that aren’t working, and the humbleness to admit that the choices I’ve made may not always be the right ones. People can get so stuck with their choices thinking that once a choice is made there is no other way, but that kind of thinking keeps you from broadening your horizons and maybe finding a different path that really works.


As far as anything else goes, my daughter is starting 9th grade next month, and things are still up in the air. She chose to do the hybrid plan instead of all online, and I supported that. She didn’t do so well at the end of last year. She may be an introvert, but we all crave human contact. So this week I’ll be taking her to get her hair done and doing a bit of school shopping for some new clothes and school supplies. So I suppose it worked out that I had to postpone my trip, but I do miss him and I’m excited for the changes that will happen once we’re finally in the same town!


I’m watching the replay of the marketing webinar Jane Friedman put on last week. I linked it to you in last week’s blog post. She has a lot to say on marketing for both traditionally published authors and indies, and the very first thing she said was you have to make sure your cover, blurb, and the product as a whole are good. After you put your book for sale, your book is no longer just a book, but a product. I joined an Amazon Ads Facebook group after Bryan Cohen’s Ads Challenge finished, and lots of people forget that you need a good product. All the time I see, I’m tweaking my ads all over the place but I’m not getting any sales. So I take a look at their books and I can see right away. Poor cover, or the blurb is a big block of text. Maybe they have a genre mashup and they don’t have the correct categories chosen, and who knows what they’re using for keywords. I’m not saying I have it all together. My cover for TYBU is a good example. But, if you’re going to ask for advice, at least listen to what someone has to tell you. They could be right on point, even if it means more work for you.


I suppose that’s all I have for now. I try to give my readers some kind of value or tip, but while I still listen to a lot of podcasts and I’m in the middle of that webinar, I haven’t discovered anything to pass on. Bryan does have his next ads profit challenge starting in October, but God, for some reason that just seems so far away right now. And with David (please, God) finally here, I may not sign up for it. It’s going to take a bit to get him settled in and I’ll still be working and doing as much writing as I can to finish up these last two books before all the plot flies out of my head and I don’t know what I’m writing anymore. Sounds silly, but I don’t keep notes. I’m writing these back to back to back and all the details of every little thing are in my head. Maybe not the best way, but it’s my process nonetheless.

I hope you all have a wonderful week ahead, and if you want to know how my dental appointment goes today, let me know and I’ll post a comment. Tell me something yucky you have to do this week!


My Freebooksy Promo Results for His Frozen Heart (A Rocky Point Wedding Book 1)

I did a Freebooksy on July 17 for the first book in my series to try to jumpstart some sales. Here are the results:

First I spent a little more time with the ad:

I really wanted to make sure that readers knew what they were getting. It’s a holiday romance, so it takes place in the winter. It’s got kind of a Beauty and the Beast type theme, and I wanted to bring that home because not every reader likes that kind of trope. Damaged heroes, yes, but damaged on the outside, not so much. Plus I wanted to highlight that it’s first in a series that’s complete because indies have burned too many readers with series that aren’t done or won’t be finished for many years. Readers are smart enough to know not to get invested. I’ve seen Chris Fox do this too, in his ad copy on Amazon. Plus it’s a great way to let readers know there is more than one book available.

I didn’t care so much about the ranking since potential read-through of the other books is more important. But I think I did okay in the free list in Small Town Romance:

Eleven was as high as I got, but I did go up to number 2 in Holiday Romance:

So that was fine. I don’t think it means much, to be honest–I kind of feel like anyone can give away a book. Especially if you’re paying to do it.

So the promo ran on July 17th, and the first day of the promo I gave away 3,866. I always give away the book the next day in case someone opens their email late and by chance looks to see if the book is still available. On July 18th I gave away 915. I did give away some on the 19th probably because of a time zone thing: 51. So in all total my promo gave away 4,832.

The first couple of days didn’t earn me any read-through, and that’s to be expected because a lot of people download a book but don’t/can’t read it right away. Twelve days later, I am getting some read-through and I’ve made back what spent on the promo.

Here are the stats for each book in the series this month. And if anyone wants to know, more than half of my royalties come from KU page reads.

It thrills me I’m getting read-through. I was so full of doubt when the first few reviews of book one came in and they were bad. Now, hopefully with Amazon ads I can have long tail off this promo. And if the people reading the whole series would review, that would be fantastic too. I need a few good ones to wipe out the negative ones on Amazon and Goodreads.

So all in all, I had a positive experience with Freebooksy this time around. If I could give you advice it would be this:

  • Make your ad copy in the Freebooksy newsletter count. I tried to add as much information as I could so the reader knew exactly what they were getting.
  • You’ll get more bang for your buck if you’re promoting a series. If you’re not, at least fix your back matter and offer links to other books so if your reader likes your book they have something else they can immediately read when they’re done. Don’t make them hunt–make it easy to read your books. All my books in the series link to the next. That did mean going in and adding the buy-link after publishing the next book, but the extra effort is very much worth it.
  • Make sure you have a good cover that conveys your genre.
  • Make sure the blurb is well-written.
  • Make sure if you’re promoting a first in series, that all your books look like they belong together.

Obviously, I haven’t made what I could have if those 4,000+ giveaways had been sales. And I’m not really sure what’s going on with more books. The books I’m writing now are different from these, and I think I”m going to be publishing them under a pen name. Does that mean my next book is going to be in 3rd person past? Or do I want to write in first person present? If I’m going to keep promoting these, then I should eventually have something new readers can move on to. On the other hand, if I have to fight like a trout upstream for sales, then I need to stop beating my head against a brick wall. Writing first person present is fun, and if I can find a foothold writing that, I would be content to let my 3rd person past stuff rest for a while.

Lots of choices!

Tell me, have you done a pomo lately? Let me know!


Adding categories to your book

In Monday’s blog post I talked about relevancy and mentioned that the categories you put your book into when you publish should closely fit what’s inside your book as possible.

There are a lot of questions about categories, such as, is there a list to choose from and where do we find it?

Amazon hasn’t provided us a list of categories they offer their authors, but they do let you add categories to your book–up to ten. All you have to do is ask.

But how do we do that?

The first thing we need to do is find a book that is most like ours on Amazon. This can be a traditionally published book, or choose an indie who has been publishing for a while who knows what’s going on. Meaning, they have probably already done this process, and we’re just going to borrow their categories.

To show you, I’m going to do The Years Between Us. The categories that the book is in right now is what I chose when I published:

You can choose two, and I think I did choose Coming of Age Fiction and, well, let me look. It’s easy enough to remind yourself if you go into your Bookshelf on KDP and look at the ebook details.

Unfortunately, it made me save changes and republish, so if you plan on going in and doing any promotions or anything, don’t check on your categories until you’ve done what you need to do because while KDP publishes your “changes” they lock you out. Anyway, so you can see that Amazon stayed true to what I set when I first published, but those categories are not a complete representation of what that book is. The Years Between Us is an older man/younger woman novel, and I’m not sure if that’s actually a category, so we need to snoop around. I don’t think it is, but I do know that I can do better than the categories that book is in.

I’ll go to Amazon and search in the Kindle Store, Older Man/Younger Woman and see what comes up. It can be a naughty sub-genre, and mine isn’t dirty like that. So finding a comp book might take a little bit of time. We might need to click through a few books to find a close match.

I’m going to go with this book for the sake of this blog post, but once you know how to check a book’s categories, you can check as many books as you like and search for as many categories as you think will fit your book.

The cover doesn’t look that naughty, and it’s obviously an older man/younger woman romance. I haven’t read it, and never heard of Suzie before, but let’s see what categories she used for her book:

I can’t choose Billionaire Romance because The Years Between Us doesn’t follow that sub-genre, but this isn’t the only way we can see what categories this book is listed under. If you go to www.bklnk.com, you can use this website to insert the ASIN number for any book and we’ll hopefully see if there are more categories this book is in.

Click on Catfinder and enter the ASIN in the field provided.

After you click, Go Find! you’ll be presented with a list of categories that book is in on Amazon.

It doesn’t look like there are going to be any discoveries here, except I do see that it’s listed in Romantic Comedy. She may have asked for that category to be added. That’s not something I can use for my book because my book is all about drama and secrets.

Let’s try another book. After some hunting, I found Reckless Suit: A Hero Club Novel, by Alexia Chase.

You’ll remember The Years Between Us wasn’t even listed in contemporary romance, so that’s a category we can add right away. But looking at the categories for this book gives me a couple of ideas. City Life could be one, because the book does take place in a huge (albeit made up city), and I could add Women’s Romance Fiction. So there are three I could add. Contemporary Romance, City Life, and Women’s Romance.

If your book has a lot to do with families, you could probably add Family Life Fiction, but that might be more aimed at a women’s fiction book dealing with family issues. I would prefer to aim my book at readers who want more romance in their plots.

So now that we have the categories we want, how do we as Amazon to add those categories?

  1. Go to your KDP Dashboard and click on HELP in the top right menu next to Sign Out.
  2. Scroll to the bottom and click on Contact Us. That will be a yellow button on the bottom left of the page.
  3. Click on Amazon Product page and Expanded Distribution.

Then click on Update Amazon Categories.

There it will even give you a template you can fill out, and from here all you have to do is give them your book’s ISBN and ASIN numbers and the exact categories you borrowed from the books like yours.

Here is my list for The Years Between Us that I found from searching Amazon for books similar to mine, and using www.bklnk.com for the string of categories that Amazon requires you to include:

  1. Kindle Store » Kindle eBooks » Literature & Fiction » Contemporary Fiction » Contemporary Romance Fiction
  2. Kindle Store » Kindle eBooks » Literature & Fiction » Genre Fiction » City Life Fiction
  3. Kindle Store » Kindle eBooks » Literature & Fiction » Women’s Fiction » Women’s Romance Fiction
  4. Books » Books » Literature & Fiction » Genre Literature & Fiction » City Life Fiction
  5. Books » Books » Romance » Contemporary Romance

This is the exact text in the message I sent to Amazon through my KDP account:

Please add these categories to The Years Between Us in the .com store.

The ASIN number is: B07Q4143R1
and the ISBN number is: 978-0999677568

Categories to be added (list each category as a separate line item for all applicable titles)

  1. Kindle Store » Kindle eBooks » Literature & Fiction » Contemporary Fiction » Contemporary Romance Fiction
  2. Kindle Store » Kindle eBooks » Literature & Fiction » Genre Fiction » City Life Fiction
  3. Kindle Store » Kindle eBooks » Literature & Fiction » Women’s Fiction » Women’s Romance Fiction
  4. Books » Books » Literature & Fiction » Genre Literature & Fiction » City Life Fiction
  5. Books » Books » Romance » Contemporary Romance

Thank you for adding these to my book! Your time is very much appreciated! Stay safe and healthy. 🙂


I’m always polite, and I’ve never had a problem asking them to do something. It takes about a day to get a response, and if you give them the entire string in the categories you need added, they shouldn’t have a problem fulfilling your request. Unfortunately if you want to add your book’s categories to the other stores like Canada (.ca) or the UK (.co.uk) then you have to send separate messages. (This is per Bryan Cohen and what he teaches in his ads course. I have never added categories in the other stores.)

As with the relevancy post on Monday, you want to make sure you choose the most relevant categories for your book. The correct categories will only help Amazon sell your book by putting it in front of readers who most likely to want to read it.

I always give credit where credit is due, and I learned this tip doing the Amazon Ads Profit Challenge with Bryan Cohen. He’s going to leave the video up for a little bit, so if you want to watch him in action choosing categories for his book, you can check it out here. https://www.bestpageforward.net/july-2020-challenge-prep-work/ The talk about Categories starts about 25 minutes in, but the whole video is very useful! 🙂


Amazon got back to me before I published this post, and they added my categories without an issue:

Let me know if you’re going to add some categories, and what your thoughts are with adding the correct ones. I hope you found this useful! Until next time!


Buzzword: Relevancy

taken from Merriam-Webster.com

Every industry has their buzzwords. Some come and stick around forever, some go in the blink of an eye, some are adopted because they’re trendy, some because an industry leader comes out with a book or a TED talk and they introduce the word and everyone starts using it to sound cool.

If you’re clued in to the independent-publishing industry, you might have heard a new buzzword within those circles:

Relevancy

taken from Merriam-Webster.com

In a webinar with Mark Dawson and Janet Margot, Janet used the word several times while talking about Amazon Ads. This isn’t the webinar I’m referring to, as that replay has expired, but this is something similar with Janet, Mark, and Craig Martelle in a video they did for the 20booksto50k group.

Bryan Cohen also adopted the word in the new Amazon Ads profit challenge I’m participating in right now.

And David Gaughran, in an interview on the Six Figure Author podcast, bandied the word about as well.

Relevancy.

It’s a good word. I try to keep my blog posts on this writing/publishing/marketing blog relevant to the audience I’m cultivating. Not many of my readers would appreciate it if all of a sudden I started blogging about the benefits of going barefoot, or why I love living in the Midwest. One too many and my subscribers would start dropping off.

But why is the word suddenly everywhere and how does it pertain to our books?

It starts with the book itself — maybe before you begin to write it. The tropes should be relevant to your genre. The elements such as world building, magical systems, setting, and character arcs should be relevant. I love this quote by someone in one of my Facebook groups:

No one likes to hear genre advice. People write whatever they want without regard to where their book would be placed on a bookshelf because for us indies, there rarely is a real bookshelf for us in a bookstore. But as I take ads course after ads course, the lack of genre bites a lot of people in the butt. They can’t find relevant categories in which to place their books. After you’ve written it, published it, and thrown money at it, it’s a little late to realize that, yeah?

Book cover needs to be relevant to the genre. Such as in romance. As an example, if the couple has all their clothes on, that could indicate the book is sweet romance instead of steamy. If your couple is fully-clothed but they have more sex than bunnies, you run the risk of angering a lot of readers and that could come through in poor reviews.

When you publish and you enter the seven keywords into your metadata (you can use more than that, separate them with a semicolon), those need to be relevant so Amazon knows what your book is about and they can properly steer the right readers toward it. (Trust me, they want to sell your book just as much as you do.)

The categories you choose should be relevant to your book. That makes it easier is for readers when they search books they’re in the mood for. Some scammers will place their books in far-off categories because it takes only a couple of sales to reach bestseller status. If I were to place All of Nothing in say, a self-help category, or gardening, because Jax happens to buy Raven a plant, would that help sales? Possibly gardeners read romance, but placing a book in a category that’s not relevant will eventually do more harm than good, and could make Amazon mad at you.

If you do all that, your book will be relevant to the audience you want to read your book and your ads will be a lot more successful when you’re advertising to the right readers.

If the keywords (for Amazon) and target audience (for Facebook) you choose for ads are relevant, clicks will be cheaper and sales will be higher. If you don’t set up your ads so they are shown to the right readers, it’s like Coke showing ads to a diabetic. It wastes add dollars and wastes both parties’ time. The sugary beverage isn’t relevant to a person who can’t drink it.


This isn’t new information and I know plenty of writers buck the system, and that’s fine. I find it amusing when authors taking ad classes say their book can fit into several genres and they don’t know which categories to choose for their ads. Your book can’t be all things to all readers. The more you drill down who your reader is, the easier time you’ll have marketing your book.

Make a list of relevant comp authors. Those authors are your squad. Those books would sit next to yours at the bookstore. Their readers are your readers.

I have an AS degree in Human Resources, and HR professionals love buzzwords so it was fun for me to all of a sudden hear this word tossed around over and over again in the indie community. It’s a new way of saying what we already know:

What are your thoughts on relevancy? How have you made your book relevant to your genre? How can you fix it if you haven’t? Change your keywords in KDP? Swap out covers? Maybe add a subtitle? Make a list of comp authors and titles for ads?

Let me know!


Using the pandemic to sell books: a short discussion.

The Six Figure Authors podcast interviewed Alex Newton of K-lytics for their most recent podcast. I love Alex and his data. I’ve talked about him before on the blog. He scrapes Amazon and publishes his findings on genre trends for indies. He sells a lot of his studies, but he also gives out a lot of free information during his talks.

His talk on the podcast was about reading habits during COVID-19. Knowing what is selling is good for us indies because if we have books in those categories, we can amp up our ads, right?

A lot of people question the ethics of this practice. Taking advantage of the pandemic to sell books. But are we?

I think using an ad like this:

might be a little tasteless because while people are at home because they have to be, they might not be in the right mindset to settle in with a book. We can’t ignore the real issues of people on unemployment, or the people with anxiety who have to go to work and are worried that they’re going to bring home the virus to their loved ones.

On the other hand, you could argue that since people ARE staying home, that supplying the demand isn’t unethical, it’s just good business.

When the pandemic first started and we were ordered to shelter in place, a lot of my FB groups discussed this. Some authors even turned off their ads because they didn’t want to be viewed as taking advantage of the situation.

But the fact is, with people staying home, if they really are reading more ebooks because Barnes and Noble is closed, or Amazon wasn’t/isn’t prioritizing shipping on physical books, who is it going to hurt to keep your ads going? You aren’t raising your prices, you aren’t ripping people off, or trying to, anyway. Doing a promotion on a book in a genre that’s selling I feel is just good business sense.

Now, you might write in a genre that has fallen to the wayside and maybe you don’t feel that marketing your books would do much good right now, and you may be right. But you don’t necessarily have to blame the pandemic, either. All genres, subgenres, tropes, and trends have their day in the spotlight, pandemic or not, and those books might always take a little more push to make sales.

Anyway, I haven’t done anything to my ads outside of turning off the ones that were losing money. The pandemic doesn’t seem like it has done much to my marketing attempts. One of the best things I ever did was swap out my cover for The Years Between Us and that had nothing to do with the pandemic.

At any rate, if you want to watch Alex’s talk (and I recommend you watch it as he throws up a graph or two once in a while) you can watch it here and come to your own conclusions. For me, I’ve been too busy to put up more ads, trying to get through my backlist checklist and start on my first person books again. But it might be advantageous for me to do so.

Let me know your thoughts!