Whine a Little . . . Over There

There’s been lots of whining on Twitter lately. More specifically, authors whining about not seeing books sales. Even more specifically, authors not seeing their books sell.

Maybe it’s because we’re in the dog days of summer, or people aren’t looking forward to school starting, or the crap we’re all going to have to deal with when THE HOLIDAYS start in full-swing October first.Dog Days of Summer

But whatever it is, it needs to stop. Because YOU, and nobody else but you, can make sales happen for your book.

Mostly, this is on Twitter. I can say it louder for the people in the back. TWITTER ISN’T FOR SELLING BOOKS. If you’re a member of Writer Twitter, you’re a member of WRITER Twitter. There’s a reason why it’s called that. Because we’re writers. Join READER Twitter. It’s gotta be there somewhere. Maybe #amreading is wedged between #IhateTrump and #turtlesareweird. If you’re convinced Twitter is the only way to sell books, or it’s the only way you want to try, break into the #amreading crowd. Or try. I’ll leave a light on for ya.

But if you want to take stab at moving books instead of whining about it, explore these ideas. First though, you need to take a look at your book.

  • Cover needs to be decent. Needs to depict the genre, needs to fit in, but stand out (in a good way.) Join an FB cover group and get some critiques. Taking a second look at your cover and if it’s not up to snuff, fix it. It’s killing your sales before they start.
    Books to consider:

    Cover Design and YOU!: Dos, Don’ts, and Choices
    Why Does My Book Not Sell? 20 Simple Fixes (Writer’s Craft)

  • Make your blurb awesome! This is easier said than done. Bryan Cohen is great at this. He teaches webinars and he runs a business doing this. And he makes very good money doing it. But he shares his knowledge, so don’t just moan you don’t know how to do it. Read about it. You’re a writer. Research. Here’s his book. He breaks it down so you can do it, too. With his guidance, I write my blurbs in half an hour. Here’s a Book Description Critique with Bryan Cohen hosted by Reedsy. Watch it.
  • Make sure you have a decent title. No one told me this before I published, and now my very first book has a stupid title I can’t change because I don’t want to waste the money I spent on my ISBN number. If you don’t have any reviews and didn’t purchase your ISBN number, you can change your title. Changing your title and ISBN number will lose you reviews so if you only have one from your best friend Angie, she’ll probably post it again if you republish with a better title.
    Grab some ideas from Dave Chesson; he’s got some good ones.
  • Make sure your “look insides” (first sample pages) are decent. This can make or break you if all the other parts about your book are spot on. If you don’t have a solid POV, if you have typos, if your formatting is messed up, the best cover in the world won’t save you. Try to get your hook within the first few pages of your book so it’s included in the look inside. Turn that browser into a buyer!

Now that we covered that and your book is up to par, you’ll need to ask yourself what you’re doing to help your book sell. Tweeting every day isn’t going to help. So what can you do to spike sales?

  • Are you spending any money?  You have to spend money to make money. I’m not kidding. Lots of people are like, “I don’t have any money to put toward selling my book.” Then you’re not going to sell your books. No business has ever opened that didn’t need seed money. Investors. Start-up money. You buy stock for your shelves, you fork over for rental space. You pay for wages for your employees before you’ve even sold one thing. Your book isn’t any different. Nobody ever went into business for themselves because they needed money yesterday. Starting a business is a lifelong endeavor. What can you put your money toward?

    *Pay for promos. I spent 80 dollars to give away 4,000 copies of Don’t Run Away in a free book promo for FreeBooksy. It got me some reviews, and lots of KU reads for the whole trilogy. I made my money back and then some.

    *Pay for giveaways. Goodreads did away with their free giveaways but because you have to pay, the market for giveaways isn’t so saturated. People have debated as to whether or not it’s a good thing, but I think it is. I haven’t tried them yet, but in the spirit of trying one new thing with each new release, I’ll be trying it when I publish All of Nothing this fall. Read about them here.

    *Pay for ads on Amazon. This isn’t as scary as it sounds. I’ve been blogging about my experience. It won’t break the bank to give it a try, but it’s important to do it correctly. Brian Meeks has a wonderful book about it. Amazon changed the platform a bit, so his instructions are already outdated even though his book is only a year old. But his advice is still as good as gold, and just as valuable.

    *Pay for ads on Facebook. These are trickier than Amazon ads. At least, I’ve read that they are. I haven’t tried Facebook ads, and if you don’t have the money to spare, I would suggest going with Amazon ads first. I’ve spent under five dollars experimenting with Amazon Ads. But if you want to try FB ads, again, do it correctly. Michael Cooper has a super great book about it. It’s important to try ads correctly, otherwise you’ll blow through money, claim they don’t work, and you may write off a great way to let people know about your books!

    *Pay for a blog tour. I used to hear a lot about these two years ago when I joined Twitter, but not so much anymore. You don’t have to pay someone to set up a blog tour, but if you pay a legit person they’ll know the best blogs to submit your book to. I’ve never tried one of these. They’re time-consuming. Either you have to fill out an interview sheet or compose a guest post for that blog. If you’re doing a full tour, that could consist of anywhere between 5 to 20 or even more blog sites. That’s a lot of guest blogging and interviews when maybe you should be writing your next book.

    *Reviews. If you do this in a legitimate fashion, this can be a coup for you. I have not tried it because the service I wanted to try distributes the books to readers through BookFunnel and that goes against KDP Select’s terms of service. I pulled Wherever He Goes out of Select to try this review service, and it comes out September 3rd. It wasn’t doing well in KU anyway, so I didn’t see the harm in trying. I’m going to try Happy Book Reviews. I’ve heard good things and so-so things about results. But if you have a good book with a good blurb and good cover, and the plot/genre isn’t too weird, you may get good results. Give it a shot.

  • Are you writing more books? The best marketing you can do is release new books. Lots of debate on quality versus quantity, but if you just can’t scrape up the cash to put toward your book’s promo, at least writing and releasing is free. *As free as you can get without spending money on cover, editing, etc. I’ve heard you drop off the Amazon algorithms after three months, so you want to release something every three months. Try releasing tie-in novellas. Or just dig in your heels and write the next book. I see lots of people trying to build careers on one book, and that only works if you write a non-fiction book and your career is already based on that book. Readers expect more from you. Keep them happy.
  • Offer to guest blog on other people’s websites in your genre. Ask “up.” Someone in your genre who has more followers than you. Someone whose website gets a bit more traction than yours. This is where your tweeting should come in handy–you’ve made connections, don’t be afraid to ask. Most people would love to host a guest blogger. It frees up their schedule for the week. But make sure your book is up to snuff or they’ll turn you down. And be prepared to giveaway a book. That seems counterproductive to sales, but lots of bloggers want to reward their readers for showing up.
  • Think local. Ask your town’s newspaper’s lifestyle section to do an article on you. If you have local small magazines, ask them to do a profile. Ask your indie bookstore if you can do a signing, or if they’ll sell your book. Heck, maybe get together with a couple of indies in your area and ask Barnes and Noble if they’re willing to do an Indie Night. Asking is hard. We’re introverts at heart, but even if the answer is no, at least you can say you tried.
  • Take a hard look at your book. Besides the cover, the editing, the blurb, the title, ask yourself, is this something someone would want to read? Especially if this is your first book. Indies like to experiment when they’re starting out. We’re finding our niche; we’re finding our passion. Experimenting with your hamster detective series is cool, but can you get sales? Maybe not. So take a hard look at your book before you throw money at it. It may not do any good. And that’s the sad truth. If you can be honest with yourself and say yes, my book has readers, all I have to do is fine them, then good luck!

Whining about lack of sales isn’t going to help you sell books. After a while it becomes annoying, and you end up tarnishing your reputation. If your first book isn’t working, then move on. Write something else. Write something better. We get better at our craft with every book we write.

book marketing challengeRachel Thompson says we don’t get traction with our careers until we have at least 6-10 books under our belts. As the self-publishing industry gets more competitive, that number may get higher. If you’d like to read her awesome book about marketing, you can look for it here.

Book sales are subjective. What works for you may not work for someone else.

The best advice I can give you is write well, and publish often. Stay consistent. Build your brand on a genre you love to write.

Sales take time.

Have patience, and good luck!

 

buy image for blog

 

How Free is Self-Publishing?

It costs absolutely nothing to publish a book. Nothing.

free

There are free word processing programs like Google Docs. You can use a library’s internet and computer. Platforms like Draft2Digital and Amazon’s KDP will provide you with some kind of book identification number so you don’t have to buy ISBNs for your books.

All you need to do is write, make a cover in Canva using their free website, use a free for commercial use picture from Pixabay, Pexels, or Unsplash, and you are a published author. All for free.

But when isn’t that a good idea?

Do you know Amazon has over 7 billion books in their Kindle store? And writers publish more every day.

So not only are you competing with everyone you know on Writer Twitter, you are competing with writers who are not on Twitter, big time indies who don’t have much time for social media. You’re competing with traditionally published authors, and those authors range from anywhere between The Big Five to tiny university presses.

You’re competing with writers from the US, Canada, (do you know how many writers I know who live in London, Ontario? A lot!) the UK, Australia, and many other countries.

Over 7 billion books.

Okay. What what is this blog post really about now that I’ve made you feel like crap?

Spending money.

Self-publishing is free.

Until it isn’t.

I do everything myself. For my trilogy, and Wherever He Goes, I wrote them, edited them. I formatted them and did the covers. The orangy hue on the third is my fault. I didn’t have the skill to fix it. It doesn’t look bad on screen, but the paperback could look better. That’s just the way it is, and I accept that.

What can you pay for when you self-publish?

  • Editing
  • Formatting
  • Cover

Those are the three big ones. But we can go further:

  • Beta Readers/Critique Partners/Book Coaches/Book Doulas
  • Blurb writing
  • Reviews/Arc review services like NetGalley
  • Advertising, ie, Facebook ads, Amazon ads, Promotions
  • ISBNs
  • Paperbacks for giveaways
  • Giveaway fees like on Goodreads

No one is saying you have to pay for all of that–or any of it.

It’s up to your discretion how much money you want to pump into your books.

See, this is the problem. No one wants to admit that they publish their books to sell them. Which leads an author not spending one dime on their books.

They are publishing for themselves. I repeat this over and over again like a broken record:

If you only publish for yourself you have no right to complain if your books do not sell.

But if you can admit you want people to pay to read your work then you have to take a hard look at your book.

Is the cover you made yourself doing the job?

Is your blurb up to snuff or is it confusing and off-putting?

Are there typos in the first few pages of the Look Inside?

If you can’t put out quality work yourself, then you’re going to need help.

It’s that simple.

And that difficult because saying you need help is a lot easier than being able to afford said help.

That being said, you can teach yourself how to do these things.

If you just shut down on me, it’s because you don’t want to take the time to learn. That’s okay. I wear clothes every day. That doesn’t mean I want to learn how to sew.

But what I’m trying to tell you is that you must find a happy medium between doing things for yourself and hiring out the help you need to make your book desirable to readers.

Because remember, readers have 7 billion choices.

Listen, my books aren’t pretty. Use the look Inside Feature for any of my books and you’ll see basic formatting. The embellishments are non-existent.

That’s fine. I taught myself enough to get by, and that’s good enough for me.

Readers aren’t going to care if you have fancy chapter headings if your story sucks.

So, being I’ve published a few things, I can suggest where you should put your money–if you have any, or where you should ask for favors from friends–if you have any. Just kidding!

  1. Editing. If you’re a newbie writer, this means a developmental edit as well as a line edit and proofing. Plot holes, flat characters. Developmental editing can be more of a job for a critique partner or someone from your writing group. Ask someone who reads your genre so they have a handle on the tropes and feel for the type of genre your book is in. Once you have a stellar story and a solid look inside sample, you need a good cover.
  2. Cover. Canva.com offers design classes. You need to train your eye and learn what makes a good cover. It can make or break your book. Plus, if you push your book in any way, ads, promos, giveaways, your cover will be the selling point. Look at your genre on Amazon. Look at templates. Try to duplicate them yourself in Canva. You may need to spring for a photo, but that’s not as expensive as you might think. I buy mine on canstockphoto.com for seven dollars apiece. Photos are even cheaper if you buy a credit package.

    A word of warning though. I write romance, and slapping some text onto a smiling couple is a lot different than making a cover for an Urban Fantasy novel. Fantasy, of any kind, requires a certain kind of cover. Negotiating a price with someone on Fiverr is a lot better than publishing a book that does not have an appropriate cover. Your sales will stop before they even start. I’m sorry, but that’s just the way it is.

    Sometimes you can find a pre-made template that’s cheap.

    Sometimes you can even find a photo on a photo site that is already doctored to how you need/want it to be. Set aside hours, days, if not weeks, to click through pictures. I’m barely 20,000 words into my next book and I’m already looking at photos.

  3. Formatting. Formatting for Kindle takes five minutes. All you need to do is set the options in Word so when you upload it into KDP it converts correctly. If you go wide and you use Draft2Digital, you don’t even have to do that. (Smashwords is a different story, and your Word file has to be formatted correctly or it won’t convert through their “meatgrinder” and they won’t publish your book.) Draft2Digital seems easier to work with, but I’m in KDP Select and haven’t used either of those services.

 

What is the cost of self-publishing? It can cost as much or as little as you want to put into it.

Someone opening a business always needs to invest. Paying for services is investing in your book business.

I used to think that I didn’t want to invest in my books because I may never get that money back. But that was incorrect thinking.

If my books are well-written, have a nice cover, and are formatted as to not turn anyone off from reading it, eventually, I will see that money returned to me by way of sales.

My books will be sold for years and years.  As I slowly make a name for myself, my sales will increase. It will take time, but I’m in it for the long haul, and I have patience.

I’ve put money toward my books by way of taking the time to learn how to do things for myself. I read lots of editing books. I read tons of blog posts about what makes a good cover. I’ve practiced making covers. I’ve learned to format my files. It took time. But time is money. I’ll eventually see dividends on the time I invested in my books.

time is money

It’s a personal choice.


This blog post begins a self-publishing series about how you can do most of these things by yourself if you want, and where to look if you don’t. I’ll give you the resources I used to learn and you can decide for yourself if it’s easier for you to hire out, or if you can’t afford it, where you can spend time learning things on your own.

Look for my next blog post about editing resources.

Thanks for reading!

 

Genre-hopping: Why writers do it and should they?

Writers need to genre-hop. We need to explore what we like to write and how we want to write it.

I genre-hopped. I stayed within romance, but I explored romantic fantasy and erotica. I explored enough that I knew I didn’t want to write them anymore–and that is the whole point of genre-hopping. I settled into contemporary romance, and that’s where I’ll stay.

But say you want to build your writing career, actually make some money selling your books. It’s important to your customers they know what they are getting when they think of your name. Like what Stephen King is to horror, or what Danielle Steele is to romance, you want to build your brand on your name and be consistent with what you’re selling.

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Do readers really know what they are getting when they buy one of your books?

I remember clicking on a romance author on Amazon. I can’t remember her name, and I wouldn’t call her out anyway, but she had several books published. When I went through them, though, some were written in first-person, some in third. Some in present tense, some in past. Maybe you like her third person past books, but when she releases a new book or if you try to read through her backlist, you may not always like what you buy. Maybe then you don’t read it, or you slog through it because you spent money on it and you don’t want it to go to waste.

Is this how you want your readers to feel about your work?

I started thinking about this because I wondered how the big names do it. How did Stephenie Meyer go from the Twilight series to The Host to The Chemist? Was it seamless for her because adults read Twilight, so her adult fiction wasn’t a departure from her original work? Or did she lose millions of readers because the teenagers enamored by Edward and Bella had no use for her adult fiction?

Is genre-hopping like jumping from a cliff--career suicide_

Photo by nour c on Unsplash

I think about Nora Roberts, too. She writes under a pen name as well, but under Nora Roberts, she writes contemporary romance with maybe a bit of paranormal or magic thrown in. She’s well known for her trilogies, and she has many contemporary standalones to her credit. But her newest release under her name is a post-apocalyptic called Year One. Does Nora have a big enough audience that they will read whatever she writes, or will she lose readers who are not interested in a new genre? Would she have been better off releasing this new book, which is the first in a trilogy, under a new pen name? I guess until reviews and sales numbers come in (there are a few 1-star reviews that indicate that some readers aren’t happy she took a detour), we won’t know. I admire her for spreading her writing wings and trying something new, and by now, maybe she doesn’t care if her career takes a ding because she took a chance.

No matter how much I preach you have to write with your reader in mind, you still have to like what you’re writing.

There are other reasons for genre-hopping, but you have to decide if it’s right for your brand:

1. Maybe the genre you write in is dead or not selling. Trends come and go, and if you can quickly write a book and publish it, perhaps you can ride the high of the next new thing.

2. You’ve depleted your ideas. Maybe you have no choice because if you didn’t genre-hop, you wouldn’t be able to write anymore.

3. Maybe a complete plot fell into your head, and you don’t want to waste the idea.

4. You have an opportunity to collaborate with an up-and-coming author in a different genre, and you are excited by the chance of exposure.

One of the problems I see indies having is they aren’t thinking about their books as abusiness for authors business. Joanna Penn, on a podcast I listened to a while back, said her Business for Authors book is her poorest selling book and she can’t understand why. I know why–because indies don’t like to think of their books as a business (yet they are quick to pout when their books don’t sell).

Think of this analogy: Say you have a favorite chocolate store; you go there all the time. You know the owner, you love the chocolate. But one day you take the time to drive there, and they don’t sell chocolate anymore. The store is full of baseball cards. You get disgusted, not to mention confused AF, and leave.

Do you go back? Maybe once to see if they started selling chocolate again, but when you find out that they haven’t, you won’t go back.

Or maybe you want your books to be like a flea market. Something for everyone. Or will you end up with nothing for no one? You never know what you’ll find at a flea market.

I used to be super against genre-hopping, and for my brand, I still am. I want to be known for contemporary romance written in the third person. When I use the pre-order feature, I want my readers to get excited that I have a new book being released because they’ll know exactly what kind of book it will be.

I don’t want my readers to look at my pre-order like it’s a white elephant sale.

If you decide to genre-hop and publish under your name, you’ll have to market it differently, and you’ll have to be prepared for readers to be unhappy if they inadvertently read something they didn’t mean to. Take this comment from this blog post:

blog comment

Her reluctance to use a pen name is costing her reviews. Well, one, but maybe more in the future. Where do you cross the line between knowing you need a pen name, or not to genre hop, and when to keep going? You would think that readers would be able to tell between racy and sweet by looking at the covers, reading the blurbs. But on the same token, don’t you want everyone who likes you to read everything you ever write?

Unfortunately, I paid for the ISBN numbers for the genre-hopping books I published. Maybe one day I’ll yank them because as my backlist grows, they will not fit into my library. It’s the price I’ll have to pay for not thinking ahead, or for experimenting and actually publishing them.

Maybe you won’t care, and that’s okay. We all do what we need to do to achieve our goals.

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Where do you want your book business to go?

So think where you want to be in five years, in ten. How will your genre-hopping fit into your plans?

It’s never too early to plan–or do damage control.

Do you have thoughts on genre-hopping and pen names? Let me know!

Other articles about genre-hopping:

Genre Glue

Thinking About Writing in Multiple Genres? Here’s What You Need to Know

The Pros and Cons of Switching Genres — Guest: Summerita Rhayne

Happy writing Vania Margene

Basic Rundown of Terms and What They Mean

It seems as if there is a lot of confusion in the way people post things online referring to who is what and what they do, and I see this mostly on Facebook. Let me clear up some confusion for any new writers who may be looking to self-publish in the near future. Here are a few basic terms and companies described.

  • CreateSpace
    CreateSpace is the paperback publishing arm of Amazon. This is where you go to create a paperback of your book, if you’re not choosing one from a myriad of other options. You can find free templates for your cover, and free formatted templates for the interior. They are free. You don’t need an account to download these. They also have a Cover Creator with templates and font/font placement. Choose a photo (available for commercial use) and the creator will create a cover in accordance with your book’s measurements. They also have a CreateSpace Community. If you have questions, they have most likely been answered 1,000 times already.
  • KDP
    KDP stands for Kindle Direct Publishing. This the Kindle arm of Amazon. Some people only publish on Kindle (or e-reader/tablet if they go wide {see definition below}.) The set up is much easier than putting together a paperback. Just format your file, upload your cover art, fill out all the fields for price, etc, and you’re done. Your ebook will be published on Amazon in 12 hours. They say to give them 3-5 days, but it has *never* taken that long.
  • KDP Select
    KDP Select is OPTIONAL. When you enroll your book into this program, you are promising Amazon you are not selling your e-book anywhere else, in three month blocks. That means you are not published on Nook, iBooks, Google Play, Kobo, or anywhere else e-books are sold, including your own website, during that time frame. This does not have anything to do with your paperback, and you don’t have to enroll in Select even if you don’t plan to publish your e-book elsewhere. It seems people use KDP and Select interchangeably, and this is not accurate. If you enroll in Select, your book will be enrolled in Kindle Unlimited, or KU. Readers with KU subscriptions can read your book as part of their subscription costs, and Amazon will still pay you for the page reads. If you want to know more about Kindle Unlimited, look here. You can unenroll any time, but KDP makes you finish out your three months, so plan ahead if you want to begin selling your books on other platforms.
  • KDP Print
    KDP Print is the paperback arm of Kindle Direct Publishing. With CreateSpace closing their online store and the creation of KDP Print, it is rumored that eventually Amazon will shut down CreateSpace. Why have two services doing the same thing? I’ve looked around KDP Print, and the submission process is similar. Even the downloadable templates are the same. The only difference is how your purchase your author copies. There was a lot of complaining at first, because KDP Print didn’t offer the same things as CreateSpace does. They are slowly changing that, though, and to me, that’s another indication that soon you won’t have a choice between the two. I only hope their customer service remains the same. I’ve had to call CreateSpace customer service on occasion, and I have always received polite and helpful service.
  • Going Wide
    Going wide means that you are not selling your e-books only on Amazon. That’s it. Lots of people don’t understand what this means, or they get confused because they don’t realize there is more than one place to sell books. There are a lot of opinions on this topic and you need to do what’s best for you and your writing and marketing plan. Currently, I’m in Select, but I feel as I add more to my backlist, I will expand. It’s never good to have all your eggs in one basket, but it may be a while before I have more than one egg.You have a couple options on how to go wide: You can upload your file to all the places yourself. Kobo recommends you upload directly to them so you can take advantage of marketing opportunities. But you can’t upload directly to iBooks unless you have a Mac and can download the necessary apps. Most people use a 3rd party aggregator such as Draft2Digital to distribute their e-books. But be aware if you do this, your royalties are lower. You pay D2D to distribute, but then you also pay the vendor for selling your book.
  • IngramSpark
    IngramSpark is the other company indies use to publish their paperbacks. They have better distribution (CreateSpace uses them to distribute) and The Alliance for Independent Authors suggests you use CreateSpace to sell your book on Amazon and use IngramSpark for other distribution. CreateSpace will give you a free ISBN number, which is why a lot of indies go that route, and CreateSpace is free (besides taking their cut of your royalties) and IngramSpark is not. Also, IngramSpark makes you purchase your ISBN through Bowker. If you decide to purchase one from Bowker, however, you can use that one for both IngramSpark and CreateSpace. That is another personal choice, and you will have to do your research and see what is best for you. If you plan to do any book signings, IngramSpark is the way to go. That way a Barnes and Noble can order your book from IngramSpark and return any that you do not sell at your signing. The cost is on you, for returned books, but bookstores do not like to deal with CreateSpace, as they view Amazon as a competitor.
  • BookBaby, Lulu
    If it all seems too much for you and you just want to upload your book and walk away, there are reputable self-publishing companies who will help you. Though I haven’t used BookBaby or Lulu, I have heard they treat you well, and don’t pressure you to buy services and products you can’t afford. Be aware that if a company offers “editing” that they do a light proofread or line edit only, and if you want developmental editing or a deeper sweep of your MS, you will need to hire that out before you submit your book to these companies. These companies are legitimate as far as I am aware. Joanna Penn even had the founder of BookBaby on as a guest on her podcast, and Joanna would never endorse a company that is not on the up-and-up. She is a member of the Alliance for Independent Authors and they are committed to helping the indie-publishing industry.These are not to be confused with other self-publishing companies run by Author Solutions. Companies such as Author House, Xlibris, and iUniverse are listed on the Writer Beware website, and you should use extreme caution when deciding with whom you will publish.

    Thanks for reading this quick guide. If you’re new to the writing and publishing scene, it may seem overwhelming, and there is never a lack of information on the internet. As always, check and double-check before you make any decisions, and always, always, be careful if you decide to pay someone for a service. It’s nice to think you can trust people you meet online, but in reality, the only person you can, and should, trust is yourself.

    Tell me what you think! And let me know how I can help.

Happy writing Vania Margene

What Draws a Person to Buy Your Book: A VERY Scientific Poll and Results

Your first pages do a lot of work for your book, and this blog post was going to talk all about it. This very scientific poll I ran on Twitter was going to lead the way. But it bought up way more than just first pages, and this post turned into an overall-type thing. I’ve always enjoyed knowing how others make decisions, and here’s a small idea of what attracts readers to your book.

twitter poll

What I found was that some people are really brutal with a book. You get the first sentence with some, others, maybe the first paragraph. That’s it–if your potential reader even gets that far.

If you have a typo anywhere, forget it. I have little patience for typos. I’m starting to feel quite agent-y about the whole book-buying thing. All it takes is one little nope, and I’m done.

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I would imagine though, that if an author knew how many readers s/he was losing due to a small error, it wouldn’t seem so cute.

The picture above was just a poll, but there were a lot of comments, too:

first lines twitter poll 7

This is a great thing to keep in mind. Your writing style won’t hit home with everyone. I dislike first person present. There is only one author I will read who writes that way. I’ve turned down beta requests and review requests because of this. I might as well be reading something like, right?

first lines twitter poll 5

Reviews were one aspect of the whole thing that I didn’t consider. Mainly because I don’t look at reviews unless it’s a non-fiction book. Taste is subjective, and unless the reviews say it’s poorly edited, I don’t think someone’s opinion would have much weight with me. And I would know if it’s poorly edited by reading the first couple paragraphs.

first lines twitter poll 3

Liking the blurb makes sense–if that is poorly written, there’s a good chance the book will be too. But blur-writing is a skill in itself, and you need to either pay someone who has the skill to do it or learn it yourself.

first lines twitter poll 8JPG

Being swept away by a book is the best sign. If you’re reading on Amazon and you run out of the free sample and you want more . . . that’s the goal of every author right? Because it’s not such a long stretch from being sad the sample has run out to clicking the buy button.

first lines twitter poll 6

Some people give their books way too much of a chance–and I think this happens when someone has already bought the book and doesn’t want their money to go to waste. That’s one thing you have to watch out for when buying indie books from Writer Twitter. We’re all friends, but just because that person is a friend, that doesn’t mean what they’ve written is any good. It’s an unfortunate fact that some of your friends will publish crap. Be it because they can’t afford hire an editor, or didn’t want to take the time, didn’t take the time to have beta readers weigh in on their book, or because they don’t do anything in their non-writing time to get better, (reading craft books, reading other fiction) sometimes you just can’t trust the people you know are good writers (or know how to format correctly, either).

first lines twitter poll 4

While I was thinking of mainly indie books, Jamie brings up a good point. Trad-pubbed authors don’t control the book cover or the blurb. If you’re turned off by those two things, you won’t make it to the inside. Although, if you are trad-pubbed and have a little marketing power behind you, maybe a high number of good reviews or positive word of mouth would counteract a cover you don’t like and a blurb that sounds boring.

first lines twitter poll 2

Leanne brings up the book’s title, something else I didn’t think of, at least for this poll. I’ve lamented in the past about my title for On the Corner of 1700 Hamilton. I loved it then, not so much now. I don’t think the title has helped sales. *Laughs* But I bought the ISBN number for it so to retitle it I would have to trash the number, and that’s a waste of money. But anyway, to get back to Leanne, she likes the title and the cover.
If you want to laugh at some, look here.

first lines twitter poll 1

And last, but not least, Laurie likes the blurb as do most of us.

This poll surprised me, but it shouldn’t have because it’s a no-brainer to have a decent cover and a good blurb. But taste is subjective, and what you like for your own book may not be the best for your genre or your book’s content, so it’s always a good idea to research what is selling in your genre and try to fit in and stand out at the same time. Got it? Good. 😛

If you have a poor cover, some won’t bother with you at all. If you have poorly written-blurb, that’s probably a good indication the inside isn’t written well either, and potential readers will pass you by.

Publishing is a cutthroat industry; readers don’t have time for your poorly written book.

So, what makes a reader buy your book?

  1. A good cover. Something that fits within your genre.
  2. A good title.
  3. A good blurb. Hire someone. Learn how to do it and get honest feedback from people you trust.
  4.  Have awesome first pages.
  5. Format it correctly. Your book could have won the Pulitzer, but if you leave the automatic 8 pt. space between paragraphs, I’m not reading you. Simple as that.
  6. Decent reviews won’t hurt. At least one five star review so when you tweet the link to your book the five stars will pop in the tweet. I’m kidding. Kind of.

I rarely tweet my own books, but this is what it looks like:

never tweet my own books

Might not help if someone found your book on Amazon, but if you tweet it now and then, it can’t hurt.

This blog post was going to be about first pages, but I wanted to feature my Twitter poll, so I’ll write about first pages another day.

Thanks for reading, and tell me what you think!

Vania Blog Signature

 

 

 

Indie-Publishing 411: Chat with Vania and KT–Imprints

Indie Publishing Chats

Imprints are fun . . . some say frivolous. But if you have any long-term plan to publish books, having an imprint is another way to claim your work. If you think really long term and are successful as an author you may want to publish other writers’ works. Joanna Penn, not long ago, created her own imprint. While she’s not accepting submissions, she certainly has what it takes in terms sales and exposure to draw in new talent under her imprint if she so chose. Never write-off something that could be part of your brand, as you never know what the future holds.

Let’s listen in to the chat I had with KT about imprints.

KT Daxon
What are imprints and how important are they? Personal preference or encouraged for Indie authors?

Vania Margene Rheault
Imprints are the name and logo of the publishing company you set up for yourself when you publish. They are a personal preference, but your name will be listed as the publisher of your book on CreateSpace if you don’t have one. They aren’t encouraged as much as owning your own ISBN numbers, but they go hand in hand.

KT Daxon
How does one set up an imprint?

Vania Margene Rheault
The first you have to do is make something up. Something you like, something short, though, so it doesn’t take up a lot of room. Something that means something to you. I’m a romance author, and I love coffee, so I made up Coffee and Kisses Press. BUT and this is a big BUT, you have to make sure it’s not taken by someone else. Coffee and Kisses Press was like, my 4th choice.c&k2

I had a friend draw the mug, and my son did the rest. I share this imprint with @drwillisbooks. David doesn’t write romance, but he wanted an imprint and they are kind of hard to think of. So many are taken.

KT Daxon
So you both use this when publishing?

Vania Margene Rheault
He only has one book under this imprint. He published other books with iUniverse, and they have their own imprint. But yeah, all mine are under this imprint. I bought my own numbers and I knew I wanted my own imprint from the beginning.

KT Daxon
You say so many are already taken, how do you advise other authors on creating their own? Coming up with names is difficult for me, and in turn drive me crazy until I figure it out.

Vania Margene Rheault
I’ve read up on it, and they say that if you think of something personal, it’s easier to be unique. Like your pen name. I know how you made it up, so I mean, keeping it close to your heart it’s easier. But I suck at stuff like that too.

KT Daxon
Would you recommend I use my pen name as my publishing imprint?

Vania Margene Rheault
I would suggest you think of something cute. Especially if you’re going to stay with writing romance. PillowTalk Press. On the shape of a pillow. LOL But I bet that’s taken.PillowTalk Publishing

KT Daxon
Hmm

Vania Margene Rheault
Actually, it’s not. That’s funny.

KT Daxon
Hmm, I don’t know if I’ll stay with romance. Down to Sleep is Romantic Suspense … the next book after this is likely considered Contemporary Romance? Hahahaha! Hmm …
How much does getting your own imprint cost?

Vania Margene Rheault
Nothing. You pay for it when you buy your own ISBN numbers. Unless you hire a designer. Then that would be an extra cost.

KT Daxon
Even better, LOL. So, when you buy your ISBN numbers, you will just include that during that purchase?

Vania Margene Rheault
You can look for ideas on Canva. They have logo templates. Yes! Great question. You need to have thought of your imprint name before you buy your numbers because there’s a field for it.

KT Daxon
I know what will be running through my mind now. LOL That’s all the questions I have for now on imprints…that I can think of. Oh! I have one more. How can you find out if an imprint is taken? Is there a site?

Vania Margene Rheault
No, you just Google it. Most of the time if there is a publisher or a press associated with it, it will be the top few search results. But I used all the search engines to make sure: Yahoo, Bing, Google. You get slightly different results, and it’s better to be safe than sorry.

KT Daxon
I got one I will check out…where on Canva can you use to check for logos?

Vania Margene Rheault
If you go to Create A Design, it’s under the menu, Marketing Materials. I made mine before I knew Canva existed. I have a tab on my website that explains my imprint and the books that are published under it. You have to be careful on Twitter if you are ever approached by a “press” or a “publisher” who wants to publish your book. It could be someone trying to publish your book under their imprint, and they don’t have any real publishing experience or distribution channels. They run your book through CreateSpace, just the same as you would then take a cut of your profits. So be very careful when someone approaches you–especially during the pitching games like #pitmad.

KT Daxon
Good to know!

Vania Margene Rheault
Yeah, it’s kind of scammy. But if they have a pretty imprint and a website that looks legit, it’s easy to get taken in. Everyone wants a contract and not everyone is as careful as they should be.

KT Daxon
Is Press the only thing you can use or are their others?

Vania Margene Rheault
You can use press or publishing. Those are the two main ones.

Our chat fizzled out after that because KT started experimenting on Canva. She wants to keep her imprint a secret until she publishes, so I’m not allowed to post what she came up with during chat. But if you need ideas for yourself, Google imprints and click on Images for the results. You’ll get an idea of what you need to come up with. Here are a few other articles on imprints:

Should Self-Published Authors Create Their Own Publishing Imprints?

A Quick Lesson About Publishers, Imprints, CreateSpace, and Bowker

Why You Should Create Your Own Publishing Imprint

A long time ago, I also wrote a blog post about imprints. If you’re interested, you can read it here.

Thanks for reading! Next up we’ll talk about having your author photo taken, and the advantages and disadvantages of trying to remain anonymous online and still try to sell books! See you there!

Vania Blog Signature

Indie-Publishing 411: Chat with Vania and KT–ISBN

When I first started out, ISBN numbers were a mystery to me. They aren’t so much anymore, but the prices haven’t changed since I started–they are still one of the most expensive things you can spend your money on when you self-publish.

Take a few minutes to listen in to our chat about them. Whether you decide to buy them or not is a personal choice, but it’s always a good idea to have all the facts before you choose.

Take it away, KT!barcode_design_elements_vector_set_519833

KT Daxon
What are we starting with first?

Vania Margene Rheault
Should we start with ISBN numbers? There’s quite a debate about them.

KT Daxon
Sounds great! What are the pros and cons when it comes to buying your own ISBN numbers vs using CreateSpace’s free ones?

Vania Margene Rheault
The biggest pro is that you are protecting your own work. I like knowing I own my work free and clear. Using a CreateSpace ISBN number doesn’t mean they own it, but they are listed as the publisher in the product details. Some people don’t mind it, but if a reader has been burned by an indie book,  it’s the quickest way to lose a sale.

createspace as publisher

This is from someone who took the free number.
The other pro is yes, you can list an imprint you create for yourself as the publisher, lending a bit more professionalism to your book.

imprint as publisher

KT Daxon
Which also doesn’t help separate you from other indie authors when you share the same “Publishing Name” I would think professionalism would be up on the top of an authors list?

Vania Margene Rheault
Yes. But that goes with the biggest con. ISBN numbers are expensive, and not everyone can afford them. If you publish with IngramSpark, they make you buy your own.

KT Daxon
I’m very excited to learn about imprints…as for the cost of the ISBNs, they are expensive but is it worth it to buy your own?

Vania Margene Rheault
Here’s where people are divided. Some say it’s worth it, some say they don’t care. The professional opinion of the Alliance for Independent Authors say you should always buy your own. But with CreateSpace giving them away, and Kindle Direct Publishing give you an Amazon Standard Identification Number (ASIN) lots of people forgo buying their own numbers.  It’s a personal choice. Personally, if you can afford it, I say you should. Even if just for the vanity (and fun!)  of being able to use your own imprint.

KT Daxon
I really can’t see myself doing it any other way. Self-publishing is a journey, why wouldn’t you want to go all in?

Vania Margene Rheault
I guess cost is the main issue. After you pay for editing, maybe formatting, maybe cover design, there’s not much money left for something you can get for free.
Another con is if you’re going to be slow to publish. The best deals are in packs of 10, 100, and 1000. If you only publish once a year, it doesn’t seem worth it.

KT Daxon
Do ISBN numbers expire?isbn number

Vania Margene Rheault
No. Once they are yours, they are yours. But you can’t sell them or give them away. They are registered under your name and imprint. I called and asked them that. 🙂

KT Daxon
So as long as you wrote 10 books in your lifetime, it wouldn’t be a waste….if one could afford it?

Vania Margene Rheault
Five books. One for the paperback and one for the KDP version. Any version of the book needs a new ISBN number. I’m thinking of publishing my books in Large Print. That would require another ISBN. So one book could have four or five ISBN numbers.

KT Daxon
Such great information to know. Knowing that each book requires a different number, shows me that it IS worth it to get your own. Even if you had to sell something to afford it. (Which is what I considered, haha!)
Does CS and KDP have unlimited free ones?

Vania Margene Rheault
Yes, they’ll give you as many as you need to publish.

Other questions people have asked about ISBN numbers:

*Can you change the cover without needing a new number?  Yes.
*Can you change the insides without need a new number? Yes–if you don’t change more    than 20%.
*Can you change the size of your book and keep the same number? No.
*Can you change the title and keep the same number? No.
*Can you change your author name and keep the same number? No.

KT Daxon
Great information to know! Especially for those just venturing out. I’ve learned so much tonight!

Vania Margene Rheault
I hope we’ve helped some others, too. Do you have any other questions right now?

KT Daxon
Not at this time. The good thing about these chats, I’m sure we’ll get comments to inspire other chats.

Vania Margene Rheault
Awesome! I’ll dig up a couple of articles on the pros and cons of buying your own ISBNs as well.

It was fun to chat with KT about ISBN numbers. I know they are very expensive, and I like I said in the chat, not everyone can afford them–especially if they pay for other things for their book like editing or cover design.

Here’s what the Alliance of Independent Authors says about buying your own. You can read it here.

Should You Buy Your Own ISBN When You Self-Publish?

ISBN 101 For Self-Publishers

Thanks for listening in! Next time we’ll be chatting about imprints! See you there!

Vania Blog Signature