I like doing these to help anyone who is afraid of dipping their toes into Amazon marketing. Ads are a scary concept, be it Amazon or Facebook. Anything that will take your money without a firm promise of ROI (return on investment) needs to be taken up with a bit of caution. Too cautious though, and you aren’t going to get the results you want.
You need to spend money to make money, and all that.
So here’s where I am so far with ads.
If you know anything about what you’re looking at, it’s pretty easy to see my bids are not high enough to be getting very many impressions or clicks. But that’s the name of the game, you know, to find the sweet spot where you’re getting impressions and clicks, but you’re also not paying a ton of money for clicks if no one is buying. You’re hoping if people are clicking on your ad, that you’ll make sales. But your clicks also have to be in line with how much you’re making from your books.
My books are priced at 2.99. If I spend 30 cents a click, and I get 2.09 from each sale, that’s a take-home royalty of 1.79 a book. (There’s a real way to determine ROI and I’m not doing that here, and I know I’m not, so you don’t have to tell me, for you die-hard ROI fans out there.)
Anyway, so anyone worried that you’re going to do some ads and Amazon is going to take all your money and you’re going to broke with no sales, well, you can go slow. You need to have patience. And some impressions are better than none, but these aren’t what I was hoping for, and these aren’t what Brian Meeks, in his book, says you can accomplish either.
I have 20 ads running simultaneously, and I’ve only spent $2.30.
I am still getting KU reads, and I’ll never know if those come from the impressions from my ads.
I’ll add a few more ads with a higher click and see if we can’t get something going. I’ll have another book coming out in November, hopefully, so I’ll have another book to promote.
The more, the better, right?
Until next time, happy selling!