Is writing a hobby, or are you just telling people it is?

Happy March! I’m taking a break from my Written Word Media blog series on 2020 indie-publishing predictions to give you a blog post full of motivation that will hopefully bolster you through until Spring! I’m sure the New Year, New Me, New Goals enthusiasm has cooled off, but let’s find that spark to keep you going back to your laptop!

You teach people how to treat you-4

So, let’s discuss hobbies! Is your writing a hobby?  More than that? It’s probably not a career yet–not if you’re making twenty dollars a month in sales. But maybe you’re hoping your writing is somewhere in between a hobby and full-time profession. I fall into that crack . . . not making a whole lot, I still have a day job, but I put A LOT of time into my writing.

But when I take a little down time, I scroll Twitter, and the other day I came upon this tweet:

Untitled design

All the comments were along the lines of “what a jerk”, or “how insensitive”, or “why would he say something like that”?

My first instinct was to agree, because I know not everyone’s significant other is supportive. But then I thought, wait. And I responded, “That depends. Do you take your writing seriously? Are you writing? Publishing? Querying? He can only see what you let him see.”

He didn’t respond, but he’s not the first person who’s complained people in their lives don’t take their writing seriously. And sometimes I wonder why that is. Oprah says, “You teach people how to treat you.” I believe this 100%. If you don’t take writing seriously for yourself, you have no reason to be offended when others don’t, either.

You teach people how to treat you

Do you defend your writing time? Do you respect your writing time once you have it? Meaning, do you actually use the time to write and not play on social media or secretly watch Netflix? Do you turn down friends if you haven’t gotten your words down for the day?

How can you get angry at someone calling your writing a hobby if that’s how you treat it? When someone doesn’t take you seriously because you find reasons you can’t write, or you keep breaking self-imposed deadlines, or that book you say is coming and never does, can you justify being angry when someone calls you out on it?

What can you do to change people’s perceptions?

  1. Change your own perceptions. Treat yourself how you want others to treat you. If you want to be treated as a writer, you have to write.
  2. Be realistic. Sometimes we don’t have a lot of time. Maybe 1000 words is all you can do in a day. That’s fine. You don’t have to put out 12 books a year to be a writer, or six, or three, or even one. You can only do what you have time to do. But if you’re wasting the time you do have, that’s no one’s fault but your own.
  3. Stop breaking deadlines. Or don’t make them in the first place. You announce goal after goal on social media hoping for accountability. And then you break deadline after deadline, promise after promise. What does that do for you? What message does that send to people on social media? You have to be accountable to yourself before others will hold you accountable. Keep deadlines and promises for yourself. Stop letting yourself down and you’ll build up your self-esteem and confidence.
  4. Protect your writing time and respect the time you’ve been given. If you’re not going to write during the time you fight for, why fight for it? Train your friends and family to understand writing is important to you. Then act like it is. And show them results.
  5. Realize you don’t have to be a writer. It’s okay to want to do other things. If you’d rather go out with friends, or be a gamer, or read instead of write. It’s okay to write two hours a week or write 1000 words a month. That’s your choice, it’s your life. But you can’t be upset when someone calls your writing a hobby because that’s what it is.

You show people what and who you are by your actions. Writers write. They produce books to query and publish, and going back to the guy on Twitter, I have no idea if he’s querying, or publishes, or writes short stories for magazines, or nonfiction for Medium or anything in between. I have no idea if his partner is right or wrong. He never replied. In fact, I don’t think I even follow him.

The point is, everyone pointed a finger at his partner, and I wanted to bring attention to the idea that it’s not always the other person. Sometimes it’s you. And if it is, there’s nothing you can say to defend yourself because you taught them to see you that way, and only you can fix it.

You teach people how to treat you-2

This is one of the rare times I didn’t bring up money and writing (okay, maybe I did a little bit). Maybe that’s what his partner’s problem is–he’s not making money at writing, or like in my case and some of my friends’ situations, writing and publishing actually costs money. There’s not a lot you can say to someone who expects you to have overnight success (or any kind of success right out of the gate. Sometimes it takes years to find a foothold in this industry). All you can do is point out that without the work, there’s no success and hope that they accept it.

You teach people how to treat you-3

What are your plans for the rest of 2020? Land an agent? Publish a book? Do you have a big launch planned for this summer?

Get busy, and let me know how you do!

Thanks for reading!

If you want to read more articles on writing as a hobby, look here:

Writing: Is It a Hobby or a Job? by Brian A. Klems

Five Reasons Why Your Writing Matters (Even if No-One Will Take You Seriously) By Ali Hale


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Being a Career Author. Do you have what it takes? Part 5 Marketing

Happy Monday! I hope the weekend treated you well!

If you just popped onto my blog, welcome! If you’ve visited before, welcome back!

We’ve been going through the Written Word Media Survey they conducted last year in October.

They broke down three types of authors–the ones who make less than 60k a year and have six books in their backlis, 60kers who have 22 books in their backlist, and 100kers who have 28+ books in their backlist. They broke those groups into sections on who pays how much for what.

My last blog post was a convoluted 2000 word monstrosity on how even though everyone advises authors to have a professional cover made, if you write in a genre that supports a simpler cover, there’s no reason why you can’t learn how to do them on your own. At any rate, you can read it here, and watch my rudimentary YouTube video on how to use Canva templates for an e-book cover so you don’t have to start from scratch. I hope to do a few more of those videos–if I can make a cover, anyone can.

The next installment of this blog series is marketing.

For fiction, marketing isn’t what it used to be. Even three years ago when the words “author platform” were the buzzwords in the author community, hardly anyone says those words now because nobody cares. (And this is for fiction. Memoir and nonfiction have their own rules and nothing I’m going to get into here.)

For fiction, author platform isn’t as important as a simple newsletter, and before, author platform meant your presence on everything from Twitter to Google Plus. That’s not true anymore.

If the author platform is falling by the wayside, how do you “market?” Marketing is simply finding out what kind of books people want and/or need to read and telling them about your book if your book fills that want or need. That’s it. Author platform used to do that. You would use your platform to draw readers to you and your content.

But as the survey points out, you can use promos and let them tell readers about your book. That’s a lot easier than tweeting into the void.

marketing promos

graphic taken from survey linked above

According to the chart, BookBub came in first for promos. Not everyone will be approved for a featured deal, and sometimes Amazon doesn’t like them. The too-swift uptick in sales flags their algorithms. I’ve heard from some authors that they’ve had their books frozen due to suspicious activity. They get it sorted out but it takes time and they lose sales. Also, featured deals are expensive. I know in some genres they can cost up to $600 so they aren’t an option for all authors. 

Promos like Freebooksy and Bargainbooksy work better than ads. I have found that for my own books, anyway. And as the article points out, there is no learning curve. Set your sale, set your promo, and walk away. Let the promo platform deliver your book to their readers.

Marketing-Is-Hard-graph

graphic taken from survey linked above

But what the article doesn’t say is it makes the most sense to use a promo on a book one in a series. If you run a Freebooksy promo on a standalone, yeah, you’re paying to give your book away. And contrary to that poor delusional soul on Twitter who thought being on the top 10 list of free books on Amazon made her a bestseller, unfortunately that isn’t the case. A bestseller implies you are selling books. Nice try though.

If you’re in KU, sometimes you can get some page reads from a Freebooksy on top of giving your book away because instead of downloading it for free, a reader who has a membership with Kindle Unlimited will read your book there instead.

Ads aren’t bad, but they’re complicated and keeping tabs on them so they don’t lose money is time consuming.

If you’re in KU it makes the most sense to learn Amazon ads–then you’re advertising for sales and page reads. If you’re wide and are everywhere like Kobo, Google Play, iBooks, Nook, using Facebook and BookBub ads (not the featured deal) makes sense. Though there is a way when creating your Facebook ad to choose Facebook users who like the Kindle, and that would target only those who buy books from Amazon.

I have dabbled in all the ad platforms and lost money on all of them, too. Your ads will only work if you have a killer product (cover, blurb, title, and look-inside) and it’s only after you lose money when you find out that your cover may have missed the mark or your blurb sucks.

Promos also feature your book’s cover and promos like Freebooksy and BargainBooksy gives you 130 characters or so for a short piece of ad copy so it’s worth it to take the time to write a short hook for each of your books.

Of course, the saying that the best marking marketing for your book is writing another book will never be wrong, and a steadily growing backlist will ensure your readers that you’re going to be around for a while.

Which may also take the place of author platform. Why be everywhere when you could be writing?

What can you do?

  1. Write more books. Promos only work if you have a library to offer your readers. Unless you’re looking for reviews. Freebooksy is around $100 a pop. Not in the BookBub featured deal pricing, but still spendy. Know what your goals are and make the fee count.

  2. Make sure your book is solid. It’s all a waste if you don’t have a good book to offer.

  3. Don’t be scared to stagger promos or overlap them for a longer sales tail. If you put your book on sale for .99 schedule a BargainBooksy and an E -reader News Today (also known as ENT). Authors who are trying to get in on a list like the USA today bestseller list schedule a ton of promos for the same time.

If you want to learn an ad platform there are lots of resources out there:

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For Amazon ads, the best thing you can do is follow Bryan Cohen on Facebook. Ask to join his Selling for Authors Facebook group, and do the 5 day mini challenge he’s starting on January 13th. It’s free, and he will teach you how to use the platform correctly and not go broke. Oh, but I thought you said you lost money, you ask. Yes, yes I did. It wasn’t due to following his instructions, but because an ad for The Years Between Us took off, and no one liked the blurb. So I got plenty of clicks on that super awesome ad, but no sales. I should have killed the ad sooner, but I didn’t and that’s my fault.

BookBub. BookBub has a newsletter they send out to all their subscribers. At the bottom of every newsletter are sponsored books. You bid like you would on Amazon, and if you win, your book has a place at the bottom of the newsletter.

Readers click and it takes them to wherever you linked the ad. The best resource I can direct you to is David Gaughran’s book. He knows how to run that platform, and I would’t try to do any BookBub ads without reading that book cover to cover. When I was wide for two months, I tried BookBub ads. I wasted the money to test ads, to test the graphic, whatever. Don’t Run Away was permafree, and I got a lot of downloads. That didn’t lead to sales of the other two books in the trilogy, and only after two months I went back to KU.

412mZB5USRL._SX331_BO1,204,203,200_Facebook ads. Mal and Jill Cooper came out with the second edition of their book, Help! My Facebook Ads Suck! They explain the platform, what works, how to target your audience. I wouldn’t do a Facebook ad without at least skimming this book so you know what kind of ad to choose, how to put it together, and what kind of graphic to use. I haven’t done much with FB ads. Sometimes I’ll boost a post off my FB Author page. I did that a few times to announce I was back in KU, and I got a small bump in page reads for a little while. I also am boosting posts from my pen name author page to start a little awareness of the books I’ll be releasing in the spring. But nothing too hardcore.

They do include a page about Instagram ads. Since IG is owned by FB, you can run Instagram ads from your FB ad account. I never tried it, so I can’t tell you anything about my experience.

It’s best to focus on one ad platform and learn it really well. I’ll stick with Amazon Ads. Bryan is really easy to understand, and what he teaches you works. But he can only hold your hand for so long. You need to have a viable product or it won’t matter if you choose ads or promos. Nothing will work.

As for a list of Promo sites–people are so generous with what they know. A round of applause to Dave Chesson for putting this list together. 


That’s all that I have on marketing. No two books are alike, so no two books are going to sell alike. Find your audience. Are they like you? Where you do you find your books? Market your books there. Sounds simple, but in the end, it’s enough to make you swear off writing forever.

Good luck!


My next post talks about exclusivity vs. going wide and what the Written Word Media survey has to say about that!  See you then!

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Author integrity, where I’m at with my series, and what’s going on for the rest of the year.

Author integrity and what building a brand means.

I got some bad news this weekend. An author friend of mine, who has been saying (for quite a while now) she’s rewriting her first book posted on social media that she has decided not to. She’s rebranding, and the old book will be republished under her new pen name, cover, and reformatted interior. I was bummed, and I’m sure I’m not the only person she let down.

When we start building our businesses and start thinking about author brand, we think right away about our website, our logos, pen names, and everything in-between. But building a brand is more than the color palette we’re going to use on our website. Building a brand is letting readers (i.e. the public on social media) know who we are as people. Are we honest? Do we do what we say we’re going to do? Do we treat our peers with respect? Do we run our businesses with integrity? Do we have follow-through? I see plenty of authors who like to be jerks online. They say people are too sensitive, or people are too easily offended, and that gives them an excuse to say what they want without regards to other people’s feelings. I see authors publish without follow-through. We write the first book in a series or trilogy, publish it, then nothing. For years. Or authors who release less than stellar books and then get upset (sometimes online by way of responding!) when their reviews reflect that. That does not inspire loyalty from readers, and doing something like that won’t build a readership.

honest

Building a brand is showing people who we are. We want to inspire trust. We want readers to know that if they buy one of our books, they know what they are going to get. Quality. A good story. Authors like Stephen King and Nora Roberts are household names for a reason. Even big named indies like Melissa Foster and Mark Dawson have created brands that a lot of us can identify just by hearing their names. Their names bring to mind who they are as public figures and as authors.

You’ll lose readers if you aren’t kind and honest, don’t produce quality work, and don’t have follow-through. Keep your promises. Be a professional.

I love this quote by Rachel Hollis, author of Girl, Wash Your Face and Girl, Stop Apologizing:

integrity quote by rachel hollis

Your brand is your business, and your business will sell your books.

I wish my author friend well. I wish her lots of success.

If you’re interested in reading Rachel’s books, Girl, Wash Your Face is right here, and Girl, Stop Apologizing is right here.


Where I’m at with my A Rocky Point Wedding series.

I sent books one and two to the proofer/beta reader. He’s going to tell me how they sound and if there’re any typos. With these books I’m cutting out a couple of editing steps, but adding one I haven’t done for the past three books. This time I will proof the paperback proofs as they come in. Hopefully that will make up for the two I’m skipping.

I’m done editing book three. It’s sounds great, and the only thing I did so far is deleting sections that don’t fit/slow down the flow and finding typos. I must have been feeling good when I wrote this book, or I liked the characters a bit more, because this couple is punchier than the other two. Ivy’s got an attitude, and I like her very much. Here’s a small snippet of something I came across that made me laugh:

“You’re going on the sleigh ride with us, aren’t you? I don’t want you to be hungry, and there’s not enough time to go home first. Come on, we’re meeting in the dining room.”

He looked good in jeans and a dark blue sweater. His blonde hair glinted in the sunset sparkling in from the huge windows that overlooked the slopes. Logan had always hated his glasses, but Ivy liked them. They made him look smart and handsome.

That hadn’t changed.

“I can grab something in the kitchen. It’s where I take my breaks, anyway,” she said, crossing her arms in front of her chest.

Logan scowled.

Ivy enjoyed it.

He’d paid for her time; she didn’t have to make it easy on him.

He sighed. “Please?”

“Honey, don’t turn down the pleasure of this hunk’s company,” Lola said, nudging Ivy’s shoulder.

“You don’t even like men,” Ivy said.

“Doesn’t mean I can’t appreciate the finer of the species,” she said, winking a heavily made up eye with silver sparkly eye shadow and a million coats of mascara.

Ivy glared at Logan. “Fine, but that doesn’t mean I’m happy about it.”

When she went to the stockroom for her jacket, she heard Lola say, “She’ll come around, honey. She doesn’t date much.”

“Much?” Logan asked, and he sounded way more interested than he should have been.

“Okay, none. She needs a little fun, and a little fun.”

Ivy could picture Lola leering.

“Oh, I’ve got that covered,” Logan said.

Dammit. He could charm an Eskimo into buying ice.

“That’s enough,” Ivy snapped, stomping out of the stockroom.

Lola whistled. “Honey, you ain’t got that covered enough.”

“I’ll keep working on it,” Logan said, laughing. He took her arm in a strong grip, and Ivy let him lead her out of the lounge.

Book four will take a little more work since I haven’t looked at it since finishing it a few weeks ago. The time away will help me find what needs fixing, but I doubt I’ll get it to the proofer before the holiday stuff kicks in.

I’m not in any hurry to get these out. I did plan for book one to be released around Thanksgiving, and I don’t see that as an issue as long as everything stays on track. I don’t want to have too much time between releases, but my timing might just be a little off. It depends on how fast my proofer goes, as well.

A little side project.

I am doing a little side project to keep me sane while I edit. I write that in longhand at work then when I get tired of editing my wedding series, I transcribe what I have so I can start fresh the next day I work. It’s been working really well and will be the first book I’ve written completely in longhand.

It makes the editing tolerable, and I’m already 51,400 words in.  This is something I’m thinking of publishing under a pen name, and it won’t be out until my series is fully released. So maybe in the spring. I’m not sure. It’s already plotted out, and it will be a full-length novel trilogy.

It’s fun trying a new direction!


Thanks for stopping in. I’ll be talking about change and being in uncomfortable situations.

Have a productive weekend, everyone!

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When is marketing too much marketing?

As authors, we are driven to connect with our readers. We use Pinterest, we post on Instagram, we tweet on Twitter, and we create our author pages on Facebook. We post excerpts of our books on our blogs. Some of us form book clubs. We want to connect with readers, let them know what we’re working on, and hope one day with all the book buzz we’ve been building that on launch day, everyone is excited to read our books!

This all can be a marketing trap. There is only so much time in a day–especially if you have a day job or have kids, pets, or all of the above. A blog post about your inspiration is great . . . but could that time have been better spent working on your book?

We all love to use Canva to create aesthetics. They help us picture our characters, put us in the mood to write. But how long do you flip through photos to use? Search for that special font that will tie it all in together? Is creating an aesthetic that useful that you need to participate in every #aestheticthursday on Twitter, or do post a weekly aesthetic to your Instagram feed?

Here’s an aesthetic I made up for this blog post for my new couple Ivy and Logan:

One. Last. Chance

It took me close to an hour to make this. Choosing pictures, looking at font, and waiting for Canva to stop dragging (it really slows down my Chrome browser for some reason) and apply the filters I wanted to the photos. Do you know how many words I can write in an hour? A thousand. When you are fledgling writer, or a person fighting for time to write, an hour is a valuable amount of time. And what will I do with this aesthetic? Post it on Instagram? Maybe Tweet it? (Most likely, leave it here for your eyes only. 🙂 ) You can be a million places online, but you can’t continually post the same things. So the hour I took to make this will equal into only a few minutes of media exposure for the graphic.

Not a very big return on investment, if you ask me.

But his future whispered “I love you” into his ear, and Logan knew things would be alright. The sun slowly came up over the horizon making Rocky Point sparkle. New day. New life. It was all he could ask for. Ivy an

You can make graphics to feature pretty lines from your WIP, you can play Instagram games and try to draw readers and writer friends to share the excitement of your book, but here’s the thing: Sooner or later you’re going to have to produce the book.

Otherwise, what are you building buzz for?

After a while, if you can’t come up with a publication date, if you can’t announce some kind of plan, all your marketing is going to do the opposite of what you’re trying to do. No one will listen to you anymore. Because everyone will think you’re full of crap. Anyone can pull a pretty sentence out of thin air and say it’s from the book their working on. But is it?

And you have to keep in mind that while you’re blogging about your character’s interests and hobbies, other writers in your genre are getting it done. They’re publishing regularly and the only social media they’re engaged in is creating ads for their books.

So, here’s the thing. You want readers. You’re marketing. Write the book. If you’re not writing, and only messing around, then be honest with yourself that no, you’re not going to produce a book, the lines and characters will never see the light of day, and be prepared for that eventual drop in traffic on your social media platforms.

Readers read. And they can only read books that are published.

It’s easy to get caught up in marketing and building your social media presence. It’s fun to play with website templates and creating covers for books not written yet. And I’m not saying it’s bad to do those things.

But if you have a limited amount of time to write, you should be writing. All those writing memes aren’t wrong.

You Should Be Writing

Mister, I’ll do whatever you say!

 

I’m not trying to be snarky, or make you feel bad if you happen to do more Canva creating than writing. But I am trying to tell you that the writing is on the wall. Independent writers are publishing three to four books a year. I know for myself I’ll be rapid releasing four books around the holidays, providing that nothing goes terribly wrong with my family or my job.

There’s a lot of debate about trying to keep up with your fellow authors or doing your own thing. But what if I told you that you don’t need to tell everyone all the time what your characters are eating, or what their favorite color is? Why not let them discover those things as they are reading your book?

Sometimes you need a reality check. Or sometimes you just have to tell yourself the truth: that you’d rather play than write. And that’s okay. We all have our things. I write a lot and surround myself with people who do the same. They write and they want to make money from their books. I hang out with like-minded people because I have a business ethic and feed off the energy of others.

Publish or get left behind. And that’s not me saying that to be mean, that’s the harsh reality of the fast-pace independent publishing industry. You can only stay relevant in the industry for so long if you aren’t going to produce content.

Sorry, folks. But you gotta pay to play.


What do you think? Is there a place for someone who will market for two years before producing a book? Let me know what you think!

Some other articles on marketing before your book is ready:

When should you start promoting your book?

BOOK MARKETING PLAN THE DEFINITIVE CHECKLIST
by Tim Grahl


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The age-old question, ‘what do you want from your writing?’ isn’t the real question at all. The REAL question? What can your writing GIVE YOU?

We’ve all been asked the $50,000 dollar question: Why do you write? Do you write for success? For the fame and fortune? Do you have a story that must come out no matter what? We all write for a reason, the reason that keeps us coming back to the laptop again and again.

But the fact is, after the writing is done, what can, what WILL, writing give us?

There are different kinds of writing, and each medium gives us different things:

  1. Blogging. Blogging gives us a place to vent, a place for our voice to be heard. Blogging lets us share information, be an authority. (That’s where the word AUTHOR comes from, don’tcha know?)  But blogging can only give you those things if you have an audience. Also known as, a reader who will read your blog post, maybe share it, maybe leave a comment. Your voice can only be heard if someone is listening. Will the blogger make a sound if no one is around to hear it? Yeah, and her voice sounds like this:
    wah wah wah
    You have to have good content, consistently, to find an audience who will enjoy your posts and keep coming back to you. And that’s difficult. I’ve blogged for the past few years, and finding consistent things I like to blog about and that I think others would enjoy hearing about, is downright hard. I’m not complaining, I love blogging. I wouldn’t do it if I didn’t. I put a lot of my heart, soul, and time into my website, and I blog to keep it current. That’s something I get out of blogging. Good SEO. Everyone once in a while someone will tell me they learned something on my blog. That’s great, too. But I understand when bloggers give up, because the time it takes, money (let’s get rid of that pesky .wordpress.com at the end of our domain addresses, okay?) and the pounding our heads into the walls to come up with ideas. Well. There’s not a lot of return on investment there, is there?
  2. Other social media. You’re writing when you post a picture on Instagram and tell your audience the story behind it. You’re writing when you update your Facebook Author page. You’re writing when you tweet. What kind of payback is there from spending time on social media? There is some. You find camaraderie, you find support. You can find people who will help you publish, both indie and traditionally. You network. You support the “big guys” by buying their books and promoting them. But besides being involved on social media for all those things, you hope one day you meet the right person who can introduce you to the next right person (hello agent!), you tweet something that goes viral, and that maybe, because you cultivated a social media following, you might sell some books. But realistically, the “might” is pretty big. Skyscraper big. Authors learn early on that joining social media and screaming
    BUY MY BOOK
    will annoy everyone very quickly, and eventually get you muted or blocked. Which, by the way, is the exact opposite of what you want to be doing. Just a little FYI in case you’re doing it wrong. Stop it!
  3. Writing books. If you ask any writer, they’ll tell you that they would still write even if no one were to ever read anything they’ve ever written ever again. And I believe that because there is something that keeps us writing. The innate human need to tell stories and to listen to stories. It’s how we learn, it’s how our cultures are passed down from generation to generation. Someone may not read our stories now, but maybe in 50 years? 60? You never know! Storytelling is in our blood. There is satisfaction in storytelling. There is happiness in typing THE END to a book or a short story or a novella. There is joy in it.
    cricket
    But anyone who has ever published a book to crickets will tell you that sometimes you better be happy with self-satisfaction because that’s all you’re going to get. I was reading my friend Dave’s blog post right before I wrote this, and he gave me the idea for this post. He went through a lot with his release. A lot of anxiety and lot of pushing through panic publishing his book. And I wonder, if you asked him, if he knew what the outcome would be, if he knew that after all he went through publishing his book, if he would do it again.
    Was the payoff big enough?
    What was the payoff? That’s different for different people. Maybe it’s simply holding it in your hand. Maybe it’s seeing it “out in the wild” when your friends and family buy it to show their support. Maybe it’s that first review. Maybe it’s that first review by someone you don’t know.

But this is what this whole post is about–this is what it took 791 words to say. Those small things, they better the hell get you through, because in this day of self-publishing, in this day when 50,000 new books are published on Amazon every month, THAT’S ALL YOU’RE GOING TO GET.

You might not believe me when I tell you this isn’t a bitter post. You probably won’t after all the whining I’ve done about sales these past few months, and the huffing and puffing I’ve done about Amazon and KU. Those days are gone because I’ve made some decisions that feel right, and come hell or high water, I’m going to stick with the choices I’ve made. (My publishing career isn’t a ball in a pinball machine–I need to stay steady to gain ANY traction.)

This isn’t a bitter post, but it is realistic. You’re not going to set the world on fire when you hit publish. Anywhere. Not on FB when you publish an updated author post, not in a Tweet, though you may get a few hundred likes, and good on you if you can. You’re not going to change the world with a blog post. Someone did that already, back in 2011.

This is a new age of publishing, and you HAVE TO find little things you love about it to keep going, or you might as well quit. You’re not going to strike it rich with a book, or two, or even six, as I can tell you. 50 might be the new 30, but it used to be you could make okay money if you had 6-10 books out, and you can’t do that anymore. Indies making any kind of money have 10+ books out. Sure there are outliers, like Jami Albright, but for us little people who don’t have the means to go to an RWA conference and rub elbows with big authors who will put us in their newsletter, success is going to come much slower. We’re talking years. And the slower you write, well . . . you don’t need me to do that math.

So the question of this blog post wasn’t what do you get out of writing? It was, what does writing and publishing give you? 

Besides bills from hiring editors and formatters and graphic designers to do your book covers, what DOES writing give you, and is it enough to keep you going until it finally gives you what you want?

And what is it you want?

Fame and fortune, of course. Fame and fortune.


thank you for your patince

Writing Resources Non-fiction Spotlight: The Author Blog: Easy Blogging for Busy Authors by Anne R. Allen

the author blog book coverI read Anne’s blog sometimes. Not as much as I should because she writes about some very important topics, and she’s a great resource for writers. Every so often I’ll tweet out a link to one of her posts.

So when I saw she wrote a book about blogging, I bought it ASAP, and one for a friend, too.

This book is great for the author/writer who isn’t sure if they should start an author website or a blog. It’s for the blogger who has been blogging for a while and who not seeing results (results like comments, subscriptions). It’s for the blogger that has lost his or her way. It’s also a wonderful source for maybe a more seasoned blogger who may need to get back to basics.

I belong to one or more categories. I’ve been blogging for over two years, and only now just starting to find some traction–and it’s very little. But Anne reminded me of a few things I’ve forgotten along the way. Simple things like tagging your blog posts with the titles of your books, or remembering to tag a photo with a description for your visually impaired readers.

Anne explains SEO and offers us blog ideas. Something we all need from time to time.

blogging for authors book coverI was delighted to see she knows Barb Drozdowich and recommends Barb’s book about blogging.

I know Barb from Rachel Thompson’s #bookmarketingchat on Twitter, and I have also read her book about blogging. It’s just proof that we’re all friends here. 🙂

If you’re interested in purchasing Anne’s book, click here and this will bring you to her website. She offers links to all her retailers there.

If you’re only interested in buying it from Amazon, you can click here for the buy-link.

Blogging may not be for everyone, but knowing how to start, and how to do it right, can save you time, money, and lots of frustration down the road.

Thanks, Ladies, for writing these awesome books!

 

Callie and Mitch blog graphic

 

Writing is a Bitter Business

I was talking to a friend the other day about blogging. I enjoy her blog posts and I asked her why she doesn’t blog more. She said, “I think I sound bitter.” I thought about that, and while I didn’t think that was true, I realized she had a point.

Writing is a bitter business.

When I say writing, I mean all aspects of it. Finding the time to write, the building of your writer’s platform, publishing, and finding readers.

Why is writing a bitter business?

Let’s explore:

  1. Writing is hard.
    No one appreciates what you go through on a daily basis. Writing words is hard, and lonely. And no one can make you do the work. It’s not like going to a real job where you get paid every two weeks, and you can get fired for not showing up. Sometimes it takes months to earn royalties; sometimes it takes years. Sometimes the only payment you receive for your writing is your own sense of of accomplishment. If that isn’t enough for you, how do you keep going? What makes you turn on your laptop or open that notebook or open that Google Docs app on your phone day after day after day? Besides raising children and being a faceless trash collector, I can’t think of a more thankless job.
  2. There’s no pay.
    I touched on this a bit in number one. Not only is writing hard, you’re not getting paid. I’m not getting paid for writing this blog post. I’m not getting paid for the books that are on sale on Amazon right now. I don’t get paid to tweet, update my Facebook author page, or write a long description to go with a photo on Instagram. If you feel bitter because money isn’t flowing to you, you need to think about what you can do about that.
    Do you not have books for sale? That should be your main priority. Do you offer helpful, evergreen content on your blog? Maybe sign up for Ko-fi and ask for consumers of your work to tip you for it, or start a Patreon account. The problem is, when you’re new and just starting out, getting paid is hard. No one knows who you are. But to be fair–this happens in every profession. They are called interns.

    intern joke

    taken from pinterest

    And they work for free. Sometimes if the internship is a part of their university curriculum, they PAY to intern for credit toward their diploma. I pay to blog. I pay for my domain name, and I’ve upgraded my WordPress plan.
    I’m doing the opposite of getting paid, and probably so are you.

  3. No one cares.
    This is a big one, and the one that trips up my friend. In a sea of writers and free content, no one cares what you’re doing. I feel this myself when I release a new book. I press Publish and get on with my day. There is no big cover reveal, there’s no blog tour, there’s no FB author page takeover or FB party. There are a couple reasons why I do this. One, I’m building a back list; I’m always writing the next book. And two, I know on certain platforms like Twitter, that’s not where my readers are, and announcing it won’t do anything for me. Sure, there might be a couple of people who will congratulate me, and that’s nice. But anyone cultivating their social media accounts hoping for sales will come away bitter. So I publish and keep writing.
  4. You feel like you’re screaming into the void.
    Let’s be real–that’s what blogging is at first. You blog to no one. You have zero followers, and when you check your analytics, you have zero visits.
    But that happens to absolutely everyone who starts a new blog. Everyone. It’s made even worse when you don’t have a solid social media presence to announce your blog on. Blogging is hard for writers. Do we blog for other writers? Do we blog for our readers? How do we do that if we don’t have a book out yet? What do we blog about that hasn’t been said a million times? You put in a couple of hours writing, making graphics in Canva, push Publish . . . all for nothing. It’s very easy to become bitter. To read my thoughts on starting a blog, look here.
  5. You don’t have support at home.
    Your significant other says you’re not making money, so you’re better off investing your time somewhere else. Like at a real job. Your kids want you to play. Your husband won’t help with chores. No one wants to walk the dog or scoop litter. You get accused of wasting time online when you’re trying to build a social media platform and/or write through a sticky scene in your story. Laundry needs to be done. You feel like a trout swimming upstream and some days you feel like there’s no point in fighting all this resistance.
    The problem with this is everyone needs their own life outside of who other people perceive them to be. You’re more than just a partner, a mom, a dad, a daughter or a son. People can’t see you writing, or rather, they can’t see the results. When you relax in the bath, you’re taking an hour to yourself. When you go for a run, you are doing something for your health. When you spend an hour doing almost anything else, people can see that. Appreciate it. Why is writing different? You spend an hour in front of the computer for months, sometimes years, and you walk away with your hands empty. Never mind that during that time you might have published two books digitally on Amazon. It still looks like you’ve wasted all that time. And if you don’t have sales, it’s easy to agree with the crabby husband who wants you to get a job, already. Yeah, it feels like all that work was for nothing, and bitterness takes hold.
  6. There are too many of us.
    Holy cow–the writing community has exploded on Twitter in the past couple of months. There are more writers online than lice on a kid’s head during an outbreak at school. It’s easy to feel invisible. What’s worse is we all want the same thing. We want agents and book deals and readers. And it hurts when we see other writers

    candle quote

    picturequotes.com

    earn those things. (I do say earn, because querying is hard work!) We’re told over and over again there’s only so much shelf space at the bookstore, there are only so many agents, so many publishers. While Writer Twitter is supportive, no one can deny there’s a current of competitiveness underneath the goodwill. We’re competing against each other. The saying is true–lighting someone else’s candle won’t put out your own flame–but it’s hard to watch someone get what you want. Especially if you are really trying your best.


What can we do to shake the bitterness?

  1. Define your success.
    What does success mean to you? For some people that simply means finishing a book. For others, it’s pushing the Publish button. Still for others, it’s their first five-star review. The thing with success is you need to be realistic. We all know EL James didn’t become famous over night, nor did Hugh Howey. We all start somewhere, so you need to start small and celebrate the small successes, no matter how tiny they are. That might mean buying a bottle of Prosecco for your first ten blog followers, or going out for a night of dinner and dancing with friends when you finish the first draft of your book.
  2. What do you want from social media?
    I know a few people with a love/hate relationship with Twitter, and I understand the struggle. I do. You put all this time in engaging with other people, tweeting, connecting, networking–and for what? That depends on why you’re on there. If you don’t enjoy it, don’t do it. It will show in your lack of engagement and lackluster content. If you don’t like Twitter, focus on a Facebook Author page or cultivate a following on Instagram. Because the fact is, you may hate social media, but even if you do the bare minimum and only have a website for an author landing page, you still need somewhere to announce you have one. This is especially true if you’re not publishing and you don’t have back matter in a book to use to direct your readers to your website or newsletter sign up.
    So what do you want from your social media platform? Twitter is a great place to connect with other writers. A Facebook Author page can give your readers a place to find you. Start a Facebook reader’s GROUP and form a book club or place to talk about books. If you live in a cool place like my friend who lives in Hawaii, or you have lots of pets–whatever you think will interest an audience–if you’re more visual, maybe post pictures on Instagram. But the sooner you realize that social media is more for being social and networking than selling whatever you’re peddling, you may form a truce with start to enjoy yourself. I like Twitter. I keep up care about other peoplewith industry news that way. A ton of agents and book bloggers hang out on Twitter. If you ever plan to query, befriending agents and creating a professional connection can’t steer you wrong. Social media is about caring about other people. Think of the 80/20 rule. 80% of your content needs to be about other people. If you care about other people, other people will care about you.
  3. Realize that writing is a long game.
    No one got famous overnight for writing. It just feels like they did. That debut that turns into a blockbuster is few and far between and usually has a team of people behind the launch. This year will be my third year in indie publishing. I don’t make much in sales. I only have 226 people subscribed to my blog. I have barely 100 likes on my FB author page. I have 14.7 followers on Twitter, but when I tweet something I’m lucky if I can get five likes. I could get bitter about it, but why?

    In fact, in a delicious piece of irony, on Twitter I asked writers what made them bitter about the writing/publishing industry. No one answered.

    I love to write and all of the stuff I mentioned would just be a bonus. But I’ll get there. Three years might seem like a long time for someone who wants instant gratification, but guess what? Publishing doesn’t work that way. I’m still a baby in this industry and I’m smart enough to realize it. If you’ve been writing for a year with nothing to show for it, realize this is common. People have wildly exaggerated expectations when it comes to self-publishing and while 12 years ago it could have made you rich like Amanda Hocking, it’s not true anymore. There are too many of us and times have changed. It doesn’t mean you have to throw in the towel, but it does mean you have to change your way of thinking.
    If it helps, think of the intern. She might be an intern now, but in ten years she could be CEO of the company. But she’ll never make it that far if she quits.
    Or lets all those coffee runs make her bitter.

  4. Remember this is about craft.
    Sure, those people who are selling crappy books might have a sales bump every once in a while, but are they are selling to new people all the time, or are they cultivating a loyal readership with well-written stories and lovable characters? It’s easy to get caught up in the other stuff–Facebook, blogging, Twitter likes, but the fact is, none of that matters if you aren’t working on your craft. Build a foundation on good stories.
  5. People may be cheering for you without telling you.
    You could have fans without knowing it! People who want to see you succeed. They follow your blog, look for your tweets. They’re disappointed when you don’t update your author page on Facebook. You can’t assume you’re in this alone, because that probably isn’t true. Snowstorms begin with a single snowflake. Your core readership will begin with one reader. Don’t disappoint her by being bitter.

In closing, I know it’s hard. I’m right there with you. I entered All of Nothing into the RITAs, and it didn’t advance. I tried not to be bitter. Especially since I think All of Nothing is my strongest book so far. And especially since I compared it to the books I had to judge as part of my entry, and especially when I read the list of finalists.

This isn’t anything a writer wants to admit. We should all be supporting each other and be happy for one another. And I’m delighted for the finalists. But I wish I had been one.

women helping women

It doesn’t mean I’ll never have the chance to enter again, and that doesn’t mean I won’t advance in a different contest some day.

But if I let my bitterness win out, then no, there will never be other contests in my future, or other books, either. So I need to keep my focus on why I write.

Because I love it. Simple as that.

And that may not be the case for you. There’s no judgment here. If you can’t write without the support of a loved one, if you can’t blog because no one has subscribed to it, if you don’t want to finish your book because when you tweet about it no one encourages you, then don’t.

Writing isn’t for everyone. Circle back around in a couple of years when circumstances in your life change. Circle back around when your priorities have shifted. Circle back around when you’re ready to put in the time and the work.

Writing is between you and your readers. That’s it.

And there’s nothing bitter about that.

bitterness