There’s a lot of fear in a writer’s heart. Lots of it. Am I good/smart/brave/pretty/handsome/wistful/*insert adjective here* enough to be a writer? Am I writing books people want to read?

I see this all the time. The fear. The agony of publishing. The waiting on pins and needles for reviews to start coming in. If they do. Then we have to wonder, is a bad review better than no review? Bad reviews mean that someone read my book, right? Or *gulp* tried to.

I have to admit, I see this stuff and I go wwwwwhhhhhhyyyyyyy?

There shouldn’t have to be this crippling anxiety when you write and publish a book. Not if you do it right. What do I mean by right? Well, I have some ideas.

The first and foremost is be honest who you’re writing for. Are you writing for yourself? Because if you are, then you have no justification to piss and moan when someone doesn’t read your book or want to read your book. Because after all, you wrote it for yourself so what do you care if no one else is reading it? So, be honest. I find that with a lot of indie myths floating around out there that this isn’t so easy. Some of my favorite indie myths? 

1. Build it and they will come.
   This is the stupidest thing I ever heard. Your book is not a sports stadium. (And even sports stadiums are built with specifications. Could you image a stadium built with no bathrooms because the owner didn’t want to pay to put them in?) No one is going to find you unless you push your book out there. Even publishing houses make you do most if not all of the marketing for your book yourself. If you’re an indie, this means contacting book bloggers, paying for ads, hosting events on your FB author page. Setting up your own signings at bookstores. How does this fit in with writing for yourself? You can write what you want all day long, but if you’re writing what no one wants to read, why bother?
2. Writing to market is a cop-out.
   I love this one the most. Do you know what writing to market even means? My friend Holly put it like this: Writing to market isn’t being a sell-out. Writing to market is writing what people like to read. That’s it. It’s not any harder than that. So what does that entail significantly? Knowing your genre. What tropes are used? What kind of characters are in that genre? It can even come down to how many pages does a book in that genre typically have? Know the genre. It’s why your reader picked up your book in the first place.
3. Experimenting is okay/write what you love/it’s your book.
   I agree up to a point. You have to experiment to find your voice. You have to love what you’re writing because this is your hobby, this is your passion, and if you hate it, you might as well go to work instead and hate it there and get paid for it, too. And it is your book. Absolutely. The choice of genre and POV is in your hands. But you have to stay within the confines of the genre you choose. I don’t know how many more times I can say it. And if, for God’s sake, you have to experiment with a medieval Zombie sex plot, no one is saying you have to publish the *insert derogatory adjective here* thing.
4. And the worst indie myth of all:
   
5. I’m an indie and I can do/write/publish what I want.
   This is hurtful for so many reasons. One, because what you do affects all of us. You know that saying “one rotten apple poisons the barrel?” It’s true. Indie publishing already has a bad enough reputation, do we need to add to it by publishing whatever crap you decide to write? You hurt me, and I hurt you. And if you think I’m full of crap, think again. Another reason this hurts is because you are hurting yourself on a personal level. One crap book and your reputation is on the line. Readers remember you. Don’t think they don’t. I have a list of readers I don’t like, both indie and trad-pubbed, and you know what? I don’t buy their books. Easy-peasy.

So what does all this have to do with the fear I was talking about earlier? Well, I’m willing to guess and say, if you follow the rules (yep, I went there) and produce a good book, you may find that the idea of people reading your book won’t scare you as much as it did.

What are these blasphemous rules I speak of?

1. Know the genre you’re writing in. When a publishing professional asks, If you were to put your book on a shelf in a bookstore, where would you put it? That’s a serious question. We all dream of being in a bookstore, and I don’t think that means being in the back room because the manager hasn’t got a fucking clue where to put your book. Follow the tropes and expectations of that genre.
2. Get the thing edited. I don’t care by who. Just do it. You have a typo on the first page, and it can be something as simple as using a period in dialogue when it should have been a comma, you lost me. And probably about 100 other readers who were interested. They aren’t anymore.
   And if this is your first book and you have no idea what you’re doing? Get a developmental editor, too. Your plot needs to move, your characters need to grow. If you have trouble crafting a good plot (ie no plot holes) and your characters are flat out boring, don’t publish.
3. Have a cover that matches your genre. Seems like a no-brainer, but it’s amazing how many authors do what they want with no sense of what is going on in their genre. This could be because they don’t have a genre, and well, that sucks. No genre, no cover, no bookshelf space, no book. It takes two seconds to Google the hot 100 on Amazon in your genre. If your cover looks like a sweet romance, but you wrote erotica, you’ll piss off a lot of people. And you know that means? Bad reviews.
4. Write a decent blurb.

If you do all these, and yeah, it takes work, time, and money, and you publish the best book you can, there is no reason why you should be scared people will read your book.

Let me tell you a little story.
A someone told me they were petrified people were going to find and read their book. This puzzled me, as they published the darn thing–they should want someone to read it. Naturally, I looked them up on Amazon. The cover was okay; it prepped me for a chick-lit plot with some naughty bits. Can’t beat comedy and sex. The blurb sucked, but well, writing them is hard, so I gave them a pass. Their author bio was written first person, a no-no, but well, I guess some people don’t know that. I used the look inside feature that Amazon has so graciously set up for us so we don’t waste money, and I found the book was a mess. Their cover didn’t match the serious tone of the book, the formatting was horrible, and it was evident from the first paragraph they didn’t have an editor. They’re scared people are going to find their book? They should be.

There are things you can do to control the quality of your book. Find an editor/critique partner/beta reader who will teach you things, not just blow smoke up your bum. Read craft books. Go to writing conferences and have your first pages critiqued. Read in your genre. For the love of God, choose a genre. It makes writing a lot easier, trust me. And after you hit publish, you did it. Own it.

And seriously. If you are writing for yourself, when you’re done, print it out and shove it under the bed. Maybe the monster under there can edit it for you.

Am I too harsh?

Tell me what you think!