Author Update: My Freebooksy results and knowing what you want

I’m only 19,400 words into my new WIP since starting it November 10th, and I’m having a difficult time getting into it. There are a couple of reasons, mainly I don’t know when I’ll publish it, and without that sense of urgency and anticipation, finding the motivation to write is difficult. I haven’t been wasting my time not writing–I read a book that some writers on Writer Twitter were bemoaning for the “stalkerish” tendencies of the male main character. I didn’t find it terrible, not in that way, but let’s just say, the book needed an editor and the possessiveness of the MMC was the least of that book’s problems.

I also reread Wherever He Goes, and talking about editing, that could use an edit. Not with any typos, though I did catch one “reign” where I meant “rein” and I had Kat driving West to make to Florida from Utah, but the instances of “had” when there didn’t need to be blew me away, and I think I probably should have edited it first before offering it for free and giving away 77 copies during my free promotion over the weekend. It’s a super cute book though, I still love the story very much, but if I ever wanted to go back and fix all those past perfect instances that don’t need to be there, I could also recover it with an illustrated cover that would be more fitting than what’s on it now. Back when I published it, illustrated covers weren’t popular, but it would be very fitting for the kind of plot it is. That is a project for another day, or maybe never as you can’t move forward if you keep looking back.


Speaking of looking back, I’ll give you the results I have for the Freebooksy deal I did on Thursday, November 17th. I took out a promo for that day, but I also extended my free days to the 18th and 19th. I don’t know why I decided to spend money on a Freebooksy for a pen name I’m not sure I’m going to write under anymore, except that I hadn’t ran a promo for those books in a long time, and I was just curious to see how they’d do. (Just a heads up–curiosity is not a good marketing strategy.) The problem with that mentality is, if you don’t have a plan or a desired outcome, it’s best not to spend the money. I’ll explain what I mean in a bit. The last time I did a Freebooksy on the first in my series, I earned my money back right away as it was a brand new series and I think I was still getting a lift from Amazon at the time. This time around, I gave away 2,583 copies of His Frozen Heart, the first in my four-book small-town holiday series. This is what the ad looked like in the Freebooksy newsletter:

I think the best it made in the free charts was number three in Contemporary Women’s Fiction.

I don’t think I even made the top 100 with the holiday category that I wanted, but to me, it doesn’t matter where I fell on the free categories, because anyone can give a book away (I am all about bank over rank). My read-through didn’t come as fast as before, but hundreds of readers could spend the next several weeks or even months getting through my books. I may eventually recoup the cost of my fee, but I spent 115.00 on that promo, and so far have only earned 69.00 this month, which isn’t fair because I had sales of my duet and Rescue Me before the free promo. BookReport did a good job of breaking the numbers down so far:

ASIN	Earnings 	Sales	Pages	Giveaways
Totals	$32.42	10	1,429	2,583
His Frozen Dreams: A Steamy, Small-Town Contemporary Romance	$12.56	4	357	0Her Frozen Memories: A Steamy, Small-Town Contemporary Romance	$8.67	3	108	0
Her Frozen Promises: A Steamy, Small-Town Contemporary Romance	$8.10	3	1	0
His Frozen Heart: A Steamy, Small-Town Contemporary Romance	$3.08	0	963	2,583
Series Stats for the month of November
Standalone Stats for the month of November

So this brings me to what I really wanted to talk about today, and it’s this: always have a plan or some kind of vision of the ROI you want when you schedule a promo or run a sale. What is your reason why? Obviously, I had pie-in-the-sky hopes and dreams for this series and this promo, and I was hoping I’d make a lot of money. I have a couple of ideas why that didn’t happen but I should have given this promo a lot more thought before forking over the cash.

What did I hope to achieve giving my books away? If I wanted the exposure, what for? I don’t have plans to write under Vania Rheault anytime soon because those books are written in 3rd person and I’m not writing that anymore (and I don’t think indie contemporary romance in 3rd person is selling anymore either). Did I just want to see what would happen? Well, I’ve gotten half my fee back, so I can’t say it was an expensive experiment, but that money, if I really think about my plans for my releases coming up next year, could have been better spent. Did I just to give them one last hurrah before I turned my back on them for good? I love my books too much to do that, especially since I was just talking about re-editing Wherever He Goes and recovering it with an updated cover. So, for me, if I can’t answer those questions, I probably didn’t need to be spending money on a promo, “just for the hell of it.” It’s never a good idea, or a cost-effective idea, to throw spaghetti at the wall and see if it sticks. More than like it won’t, and all you end up with is a mess.

I didn’t have a concrete idea of what I wanted to achieve with this promo, and because money, especially this time of year, is in short supply, I kind of regret the ill-thought out spontaneity of my decision. I don’t regret all the copies I gave away, but I’m not nurturing that pen name anymore, and finding new readers for a limited supply of titles doesn’t make any sense.

So, before forking over the cash for a promo, or for any kind of marketing, really, think about what you want to get out of it. There are different kinds of return on investment after all, not just sales, and it’s okay to spend money for something other than that if you know what you want. Exposure is fine, and in these times, we do have to pay for that. Sales, how many do you want? How many sales or page reads would you need to break even or to reach your goals? Read-through? Is your first book strong enough to carry the read-through you’re hoping for? How many sales of books 2, 3, 4, etc do you want? What would make you happy? How old is your book, and have you had any new releases lately? Could you use a cover update before spending money? What about a fresh edit? Did you check your blurb to make sure it’s the best it can be before you pay for anything?

I’m glad that over 2,000 people thought my books were good enough to download. At least that tells me my covers are still decent, and the blurbs are holding their own. It also tells me that a promo on one book can affect the others. I didn’t run promos on my standalones and didn’t promote them in any way besides telling my newsletter about the free books that weekend. I simply put them for free and hoped for the best. So that was actually a nice surprise.

What’s next for me? This week is American Thanksgiving, so I’m going to be busy. I don’t have anything going on today (Monday) but I have Tuesday evening dinner and a movie with my sister. Wednesday my sister is coming over and we’re going to Downtown Fargo to snoop around, Thursday I work, but Friday I’m cooking and my sister and my ex-husband are coming over for drunk Trivial Pursuit and turkey. There won’t be much writing happening this week, but I am still excited for the story, and though I haven’t bought the images yet, I think this will end up being the cover. It’s a departure from the billionaire stuff I’ve been doing, as this is a rockstar romance, but it’s still in first person, so I’m hoping that I’ll still find readers. I haven’t had a cover come together so fast (besides Rescue Me, which took me ten minutes and I loved it from the first mockup) and likely it will stay:

stock photo preview from 123rf.com, cover made in Canva

Not sure what I’ll do with it once I’m done–doing anything for the sake of doing it isn’t wise, and while I would love to just hit publish and walk away, that’s the fastest way for a book to sink. Plus, if this is really the guy I’m going with, likely Amazon Advertising will kill any attempt to run ads which means back to Facebook–but only after Christmas.

My second set of proofs for my trilogy are good, all the little things fixed, so those are still set to publish after the holidays. I opened up book one on Bookfunnel if you want to give it a peek. You don’t have to give me your email address to download it. https://dl.bookfunnel.com/ntb40bhai8

Besides that I’m just keeping on keeping on. My carpal tunnel has eased up since I’m not writing so much right now, but the girlie stuff that has been bothering me for the past couple of years still hasn’t abated no matter what I try. Some people have suggested that because of my age and hormones, yadda yadda that maybe that could be just something that will never go back to normal. That could be, but it’s a depressing thought. I’m not the only one dealing with something on a daily basis, but it’s a bummer to have to put up with something so annoying with no hope of cure or treatment.

I hope you have a good week, and a happy Thanksgiving if you’re in the US and you celebrate!

Thursday Author Update

It’s been a while since I posted on a Thursday, mostly because I haven’t had that much to say and I’ve been using Mondays as my author update days. Since last Monday was about book reviews, I thought I would use today to update you on my trilogy and what I’m doing now.

My proofs for my trilogy came back, and they are lovely. There are always going to be some tweaks, and I think I’m going to sharpen the background pictures a little more so that they look like they are actually standing in front of a city. The blur above the models’ right shoulders is actually the two buildings on the lower left of the back covers. Otherwise, I think the background colors are rich and beautiful and I have no doubt (not like my duet) that these will hit the market okay. I’ve gotten a few compliments on the large ampersand on the backs, as well, and I’m going to make the changes upload the final files this week/weekend.

I was going back and forth on what to write next as I have three standalones I could write pretty quickly, but in the end, I decided to finish a series I started last year. I have two books done, and I need four more. The first book I started as a standalone but as I got into it, it made sense for me to turn it into a series. It’s about a woman who’s father decides she should settle down and marry. He devises a list of acceptable potential husbands and tells his business partner that if he wants 50% of the company he needs to see to it that his daughter marries one of the men on the list. His business partner is in love with his daughter, of course, and the twist is, he’s not on the list, forcing him to choose between love with and 50% of a company he worked all his life for. It was a fun book to write, but while I was writing it, I realized that the men on the list could use their own stories, and that’s how the whole project was born.

It’s a little unsettling to realize that committing to this series will tie up the next year of writing for me. I can write relatively quickly for all the stuff I have going on in my life… I can comfortably write 80k words in 6-8 weeks, but then there’s editing and formatting, and covers to consider. Not to mention these books aren’t plotted out yet, and figuring out the story and how it layers into the plot is the real work of writing something this big. I waited until the last minute to put together my trilogy covers, unease and uncertainty chasing me until I practically hit publish, and I’d like a more solid plan this time around. (I already played with covers and titles for the first book–before I realized it would launch a series, or be a part of a new billionaire brand under my pen name. It’s so funny how covers and concepts evolve.) (And headless models. FFS, no! LOL) These are covers attached to a blog post on titling your book, and you can read it here.

I’m also thinking of how to brand this series, and what it’s going to be called. I like the idea of calling the series The List, and titling every book after the male character featured in it. It’s a departure from what I normally do, and I won’t have to think of titles for six books (which, let’s be honest, is a real headache).

So yeah, the last time I had a whole year accounted for, we were in lockdown and things felt pretty isolated anyway. I’m going to have to settle in, fall in love with these characters, and keep in touch with online writing friends so I don’t get lonely. But these books will be a nice addition to my backlist and I’ll be proud of them once their done.

In the mean time, I’ll make the adjustments to my trilogy, but I don’t know if I want to put the first one on BookSprout only because book one with reviews and books two and three with none would look odd (and give the impression of no read-through). Maybe I’ll look into paying for the next package so I can put all three books up at the same time, and I’ve always offered free copies to Twitter and my newsletter hoping for more reviews (that never come). So I have side things to keep me busy.


I haven’t given any love to my 3rd person books in a long time, so I scheduled a Freebooksy for my small town holiday wedding series for November 17-19th. I’m not even sure why I bothered since I’m not nurturing that pen name anymore (meaning, I’m not writing new books for it) but if the promo does as well as it did before (and the first book has six times the reviews it had before) then there’s no money lost. If you want to read how it went the first time, you can find it here. For the hell of it, since I’m not moving books anyway, I also scheduled the same free days for All of Nothing, The Years Between Us, and Wherever He Goes. The best thing about free days is if a reader has a Kindle Unlimited subscription, they’ll usually borrow it in KU before downloading it for free (and a borrow has the same weight as a paid sale). That’s why free promos, if you’re in KU, pay for themselves. It will be an exciting weekend, to say the least. I’m going to go ahead and still do another promo in January when my trilogy releases and focus on my 1st person books. But it makes sense to promote holiday books around the holidays, so no harm done. And for some reason, my paperbacks are extremely cheap right now, so maybe this promo will move some paperbacks, too. Who knows.

That’s about all I have going on. Going on a road trip with my sister on Monday to Bismarck, ND to eat at their Cracker Barrel and roam their mall. I’m hoping by that Tuesday I’ll be done with trilogy stuff and can really hop into this series. I was doing a little planning on it last night, old school, with pen and paper, but I didn’t get too far into it with my trilogy proofs mocking me from my desk. I never really could work on more than one thing at a time, but at least I don’t have “Look! Squirrel!” syndrome and finish the projects I start.

For Monday’s blog I’ll talk about my hardcovers, and I have a chat coming up with Jeanne Roland and A. K. Ritchie about publishing a second book, marketing, and all the fun stuff in between.

Thanks for reading today, and have a great weekend!