Writing, publishing, and marketing is like running on a treadmill. You’re working your butt off and not getting anywhere.
Okay, that’s not exactly true. I finished my latest round of edits on my trilogy and now that that’s done, I’m going to dive into writing the blurbs and creating their covers. I need to do a little better on these than I did with my duet. I’ve complained that those covers just haven’t hit the way I wanted them to, but it could be a few things, not just the models I chose. With a new pen name it will take time to find traction and my Amazon ads haven’t run long enough for me to collect any data on if the covers are helping or hurting. Surprisingly, well, it’s not really as this issue has plagued me from the second I published the stupid thing, The Years Between Us has always performed well, meaning, I get a TON of clicks, but then no one goes on to buy. I know it’s because the cover is pretty but no one wants to read an age gap romance, and they’re turned off when they hit the product page. There’s not much I can do about that. But in September, I did sell a handful of my duet, and I’ve been playing with buying a promo soon. Now I think I’ll wait until January after the holidays are over and I’ll have six books under my name instead of just three. I might as well wait. I’ll keep running ads and hope for the best.
I started up my Facebook ad for my reader magnet again and we’ll see what happens there. Ads are so weird and there are so many variables as to why it wouldn’t work. The wrong graphic, the wrong headline, maybe your description wasn’t right on the money, or your target audience is off. Whatever it is, I did take my time putting it together so hopefully I can build up my newsletter some more. Despite paying for an ad for signups, my open rate was 36% last month (I’ve heard 40% is decent) and I only had four people unsubscribe. The person who won my giveaway never responded to the email I sent her, so as always, that giveaway was a wash and honestly I just don’t care about hosting them anymore. I also gave away more ARC copies of Rescue Me on Twitter than I did for my own newsletter which was surprising but whatever, I guess. I probably shouldn’t even have offered it there, but I made 20 available and gave away ten before I took the listing down when the book went into KU.
Reviews are still coming in from Booksprout and one sounds so ludicrous I think maybe an AI bot wrote it. I don’t want to offend anyone, especially since there has been some crossover between my blog and new readers under my pen name, but once again, it makes me wonder if paying for the service is worth it and if I should even bother to keep offering my books there.
I have three months to edit and package my trilogy but I’m not going to need that long so I’m at a crossroads for what I want to work on next. I have a standalone in mind that would probably work better in 3rd person under my name and it will need some research as it’s about a rockstar who suffers from depression and doesn’t want to perform anymore. His record label pays for a therapist to move in with him to convince him to do another album but she has her own backstory. I don’t know anything about being a rockstar and I’m looking forward to watching documentaries of that kind of life. I think will be just a little darker, like All of Nothing, and it will take me longer to write it. If I decide not to work on that, I have 2 books of a 6 book series completed and I should really write the last four and get those put out. The file information said I created the first one on November 2, 2020, so I think it’s about time to tackle those and get them off my plate. A standalone sounds welcome after working on a trilogy and my other six book series that will be going to a proofreader this week as the second set of proofs came yesterday, but getting that series done would be a load off my mind. I have my publishing schedule set until the middle of 2024, so I have plenty of time to do both and cleansing my palate with a standalone sounds like what I need to take a break but still write.
Because authors need someone in their corner, especially with how trigger-happy KDP has been lately with blocking author accounts and not accept copyright information, I decided to join the Alliance for Independent Authors. I’m familiar with Orna Ross and Joanna Penn and some of the others that are affiliated with the organization and at 119.00 USD annually, it’s a good investment. I do everything I can to ensure that my books meet copyright requirements–I buy my photos from DepositPhotos, make sure I have licensing for the fonts I use. I have my receipt from Vellum if there is ever a question on how I format my books. If they ever close my account for any reason, at least I have someone going to bat for me.
I suppose that’s all I have for this week. I have a few topics for blog posts planned and also something up my sleeve with a couple other authors I’ve met on Twitter. I need to reach out to them and hammer out a time we can collaborate.
I think the only thing left is mentioning that this month, Bryan Cohen is hosting his quarterly Amazon Ads Profit Challenge. Since I’m not actively writing right now, I think I’ll carve out the time to sit and listen to the videos and go through the steps. There are some things that have changed since the last time I sat down and went through all the material, so it will probably be beneficial this time around. I’ve been working with the info that I learned a couple years ago taking his challenge, and staying up to date is always a good thing. If you’re interested in joining, click here. It’s not an affiliate link; I don’t get anything if you sign up.
Thanks for hanging out with me, and Happy October!