Author Interview–Aila Stephens

Everyone loves to hear how a launch goes. Was it successful? How many books did they sell their first day? Their first week? How many page reads did they have if they were enrolled in Kindle Unlimited?

Book launches are exciting.
◊Cover reveal!
◊Excerpts!
◊Author interviews!
◊Blog tours!

But what about after? There is always going to be someone else who releases a book and our attention will be jerked away by a shiny new cover.

What happens after the launch? What happens months after the first week of sales? How does an author keep the momentum going?

I spoke with author Aila Stephens to find out. Listen in—maybe she’ll tell us all her secrets.

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You launched Sex, Love, and Formalities, the companion to Sex, Love, and Technicalities in November of 2017. How did that launch go for you? Can you give us a quick rundown of what you did to prepare? You hosted a giveaway, as well, correct?

Sure! I drank a lot of coffee. I panicked a little…no, no. I mean, yes, I did those things, but really, I talked Formalities up on social media a little more than I did when I launched its’ predecessor. I had much better-looking bookmarks printed up, and I spent a little more time and money on the book trailer than I did for the first one. I love having a book trailer for my books. It’s mostly a total vanity thing, but they’re still fairly rare in the indie community. Giveaways are pretty hit or miss, I don’t think that’s a secret, but I look at them as a necessary evil.

I did have a giveaway. It’s no secret that giveaways are pretty hit or miss, and there’s never any rhyme or reason to how many participants you get, but this one had decent participation. I gave away two signed copies of my books along with coffee and tea, a mug, and even a nice shawl to throw over the shoulders as it was quickly turning wintertime.

That was a great giveaway! I was bummed I couldn’t enter. You also did a free book promo for book one during the launch of book two using some of your free days allowed to you in the KDP Select program. Can you explain how you promoted that, if you did? If I remember correctly, your stats for that free book were rather impressive.

I promoted using Twitter and my Facebook author page.

I am going to strangle myself for this, but I cannot for the life of me remember exactly how many free copies of Technicalities were downloaded during those days, but it was several hundred—maybe even closing in on a thousand. I’d tell you concretely, but apparently, Amazon won’t let me go back that far. Whatever it was, the top ranking I got on Amazon that day was #14, for Women’s Fictions > Crime, and I believe it was #20 for Women’s Fiction > Romance.

That’s fantastic! Did your free promotion for book one bolster sales for book two?

In the weeks following that free promotion, I did have several thousand “normalized pages” of Formalities being read on Kindle Unlimited, which was very nice.

…If only all those free books and KU pages led to reviews, right?

It’s hard to tell if the sales of Formalities since then have been directly related to that free promotion, though I suspect most are.

Did you find it easier to launch book two since it was a sequel?

I did. I had so many—so very many—mistakes I learned from with Technicalities. I think that’s kind of a great thing though, learning from one’s own mistakes. I made a few with Formalities which I hope to avoid with the next book, and I’m sure I’ll make some with it that I’ll try and avoid with the one after that…and so on and so forth.

What are you doing, four months after your launch, to keep sales going? And are your methods working?

Still drinking coffee, still panicking. Ha! No. It’s not in my nature to go for the hard-sell. I do share pictures of my covers from time to time on Instagram, though it’s fruitless. What I think has helped me the most to see continued sells and KU reads has been my blog. I didn’t have the best track record of consistently blogging, but after my launch, I decided to make blogging my second priority to writing more books. I blog every Monday and every other Thursday. I’m still trying to wean myself from blogging just to other writers and figuring out how the heck you blog for readers, but I digress.

At the end of every blog post I include a small, hopefully unobtrusive, advertisement I made for my books and I link it to them on Amazon. I have noticed that I usually sell something on Tuesdays and/or Fridays, and my KU pages have remained rather steady.

This is a comfortable way for me to garner attention to my books without me feeling like a spam-artist.

Again…if only those translated to reviews.

What have you learned from either of your books to help you launch and maintain momentum for your next book?

I want to give a little more time between finishing the book and launching the book. With this next one I want to seek out ARC reviewers on YouTube (which, honestly, excites me and kills me a little on the inside), and I also want to spread out smaller, but still impressive, giveaways. I am still researching some launch tactics, but these are the main ones I intend to employ this go-round.

Do you have any tips for those who are seeing declining sales after their launch?

I would ask them what they’re doing to keep putting it in front of people. Like I said, there isn’t a soul out there who can say I’ve sent them an auto-DM going, BUY MY BOOK!! But I endeavor to have a quality blog I drive traffic to several times a month, in the hopes that by the time someone gets to the bottom, they’re intrigued enough to take a look at my books.

You can’t publish a book and then expect people to find it without a little elbow grease.

Have you ruled out paying for ads or promotions?

Not at all! I just don’t want to do it for two books. Once my next book comes out, I’ll shell out a little money for advertising and see what comes of it. Three is by no means the magic number, but I will chalk it up to research, too. I can’t afford to be anything except financially prudent with this, but I’m excited to see what happens with it.

I’ve read the best advertisement to promote your work is to write another book. Do you believe this is true?

Absolutely. I wish I had the ability to write full-time so I could crank them out faster. I think in today’s world, we’re all so accustomed to instant-satisfaction that we don’t want to fall in love with a book or an author if they’re not producing anything else. It’d be like watching The Paradise on Netflix and falling in love with it only to learn they shucked it after two seasons. We binge-watch in this day and age, and readers binge-read. This is why there is so much advice out there saying book series are the moneymakers.

…says the girl writing a standalone book right now.

Think of Harper Lee. To Kill A Mockingbird is a priceless piece of American literature, but for the longest time—fifty-five years!—there was only one published out there by Ms. Lee. I don’t know how well that sort of publishing schedule would work in this day and age. 😉

I guess the secret is to write such a thought-provoking, moving book, that your book is mandatory reading in all schools! Thanks, Aila, for taking the time to chat with me!

Vania, thank you so much for sitting down with me again for such a lovely interview! I am always honored and humbled that someone of your talent and expertise has time for little ol’ me.

And to all of your amazing readers, thank you so much for taking the time to get to know me!

Love ya, mean it!  -Aila

Aila always makes me blush. I hope you enjoyed her interview and maybe learned a little something about how to keep the momentum after your launch from drifting away. Help keep her momentum up by downloading free copies of her books here (March 27 and 28) and give her Amazon profile a follow while you’re there. 🙂

Aila is leaving her mark all over the interwebs, and you can follow her Instagram account, Tweet with her on Twitter, like her Facebook author page, and definitely give her blog a peek. She’s in the middle of a wonderful writers’ resources series you don’t want to miss!

Thanks for reading!

 

Quotes taken from the websites in the photo captions, and photos taken from http://www.pixabay.com and http://www.unsplash.com. Graphics created with these photos in http://www.canva.com.

Author Interview: KT Daxon

Today I spoke with author KT Daxon. We chat a lot offline, but we moved our discussion online so you could listen in on what her publishing experience was like, the roadblocks she ran into, and if there were any silver linings to the whole thing (of course there were!) Join me as I grill chat with KT about how it felt to release her first book! KT Interview

Vania Margene Rheault: I think I read somewhere you’ve worked on your book for about four years before your editor got a hold of it, is that right?

KT Daxon: Yes, that’s correct. Broken Tomorrows began as a Nanowrimo project in 2013. I’ve rewritten it like 80 times and shaped it into a piece of work I was comfortable sending to my editor.

Vania Margene Rheault: How did you start writing it? What compelled you to sit down and try to write a book?

KT Daxon: I had participated in NaNoWriMo two years before, though that book never saw a second draft. When we moved to Virginia, I had a rough start to the year and sought writing as a way to manage the dark cloud that loomed over me. Writing the first draft was a form of therapy that turned into a passion. 1

Vania Margene Rheault: I think writing is a form of therapy for a lot of people. How did you come up with the plot? I have to admit, your twist surprised me.

KT Daxon: Some people have told me the twist was confusing, others, reacted the way you did, surprised. The original plot is a 180 from what Broken Tomorrows ended up publishing as. I wanted to write about a single mom running from a past, but as the years went on the plot changed. My antagonist, Landon transformed into a guy I actually began to care about. In the end, it became his story as much as my female main character, Gabby’s.

Vania Margene Rheault: When you think of plots, or need help nudging loose an idea, do you brainstorm with anyone? Use writing prompts?

KT Daxon: Most of my plots are pulled from real life events, some happen to me, others to someone else. For Broken Tomorrows, I had a friend read the first draft and we talked often about different aspects, including figuring out plot holes. Luckily, the story has changed since the last draft she read, so she gets to read the twist and all the new goodies I’ve included. I only use writing prompts if I am 100% without an idea.

Vania Margene Rheault: You’re already writing another book, aren’t you?

KT Daxon: I am! I’m very excited about this new work in progress and I think that if I can get it to work like I envision in my head, it’ll be a great addition to any bookshelf.

Vania Margene Rheault: How will you mesh that sentiment, keeping your story your own, while improving your story from beta reader feedback and editing advice?

2KT Daxon: It won’t be easy, but I think if any writer were to listen to their editor/beta readers advice with an open mind, and then consider the possibility of making a change that has a meet in the middle aspect to it. I’m trying to think of an example with Broken Tomorrows but I’m blanking right now. Bottom line for me is I need to be open-minded to the suggestions the editor/betas are giving. To understand and know that it’s not because they want to take over your story, but they really are there to help and at the least cause you to pause a moment and consider the possibilities.

Vania Margene Rheault: Sounds like you’d have to think seriously if you ever decided to query. The editing process for books that have been picked up scares me, honestly.

All this background information has been fun, but let’s get to the real stuff, shall we? You launched, ah, early. I’m sure you’re not the first person who has done that. How many plans did that mess up?

KT Daxon: When I hit “approve proof” and published earlier than planned, I won’t lie, I panicked. I had planned to publish on my 35th birthday, make it a big party/celebration day. I had an ARC contest set up, an Indie Feature spot right around the launch date, my bookmarks and swag hadn’t been ordered yet…it got scary. But, it all worked out in the end. The four people who entered the ARC contest ended up getting autographed copies of my book, the indie feature is still on which will be helpful, and my swag is here so I can work on marketing. It also allowed me to begin my next WIP, so, all in all, it worked out.

Vania Margene Rheault: The process of putting the book together after the final manuscript is ready sounds daunting. How did you go about the cover and formatting? How did you decide what platforms to publish on, and what vendors to use?

KT Daxon: I had planned to do the cover myself, but I had to admit to myself it just wasn’t something in the cards for my debut novel. I’m still learning. I was lucky and had a couple of offers for assistance and stumbled upon my cover designer, Aila Stephens. She offered to the read the book to get a good idea as to what we could do and I was thankful for that consideration. I think she did an excellent job and between the two of us, she produced a solid cover. As for formatting, I got lucky there too and a friend helped me with that as well, Rebecca Yelland. CreateSpace has a template that even I seemed the screw up so Rebecca used it to shape up my paperback. A few adjustments from myself and we whipped it into shape. As for what platforms to publish on; that is something I’m still learning. I used CreateSpace and clicked all the channels I qualified for.

Vania Margene Rheault: With so many books being published every day, launches don’t go as well as we hope, or think they will. Care to share numbers? How did your launch really do as compared to as how you hoped it would?

KT Daxon: I wasn’t sure what I expected for launch day, but as of this interview 3/16 I am just under 30 books (paperback and e-book combined) sold. It could have been worse but had hoped it would be better.

Vania Margene Rheault: I don’t think I sold any of Don’t Run Away the first week. But that was my fault–I didn’t tell anyone it was available.  What are your marketing plans for the foreseeable future?3

KT Daxon: For Broken Tomorrows, I am going to try something risky next month. To celebrate my birthday and make it fun for everyone, it’ll involve gifts! But, those details are a secret, so readers will have to be on the lookout on my social media and website on April 1st. 🙂 I’m also going to renew my bookmark order and distribute those pretty much anywhere I can; dentist office, airport, housing office, and anytime I go out to eat. Just today, I left one with my receipt for lunch asking the waitress to share with a reader in their life. I also plan to craft a Facebook ad soon and use that to promote on FB in May.

Vania Margene Rheault: That’s a great idea! How are you going to promote that? I notice you’re quite visible on Instagram. Is that your primary social media choice, besides Twitter?

KT Daxon: Twitter is my primary social media choice because there’s more engagement here. Instagram is next because it’s easy and I also get a bit of engagement. However, I’m on FB as well but it kinda lacks in engagement. I plan to post a video, but Instagram only allows for 1 min videos, so that’ll be my challenge. I’m currently working on a “script” for the video now, LOL.

Vania Margene Rheault: Right. I’m rarely on Instagram, so I’m not sure of all the ins and outs. Do you have a tentative publication date for your next book?

KT Daxon: The only publication date I have for the next book is Spring 2019. Ideally, I’d love to publish in December of this year, but with my upcoming move, I need to be realistic.

Vania Margene Rheault: Right, as you know these things sound quick, but once you’re in the middle of things, you never know what can slow you down. Now that you’ve had your launch and you’ve gone through the publication process, can you share one thing that surprised you the most?

KT Daxon: One thing that surprised me the most was how hard it was to sell a book. I didn’t automatically think my book would be flying off the Amazon shelves but, selling a book is hard work!

Vania Margene Rheault: Yeah, it’s difficult to get your books out there. It’s something us authors struggle with on a daily basis. Is there anything else you want to add before we wrap this up for the evening?

KT Daxon: One thing I am learning is that you have to spend money as a self-published author. Biggest lesson learned is that writing is not a job; it’s a craft that when passion takes ahold of it can spin into a spectacular journey. I just want to add that I recommend our readers to feel free to download the preview offered on Amazon and keep an eye out for the giveaway information to be posted.

Also, final thought: If writing is your dream, if writing is your passion; never ever give up on it or yourself. There will be days where you’ll want to burn your laptop, but the reward of publishing is so worth the bad days.

Vania Margene Rheault: Sounds like advice we all need to hold on to at night! Thanks for chatting with me, tonight, KT, and for being so forthcoming. It’s always a nice reminder that while things look rosy on the outside, the reality is, writing and publishing is a struggle. Good luck and keep us posted! I know we’ll all be looking forward to your contest.

KT Daxon: Thank you for having me! It’s been fun, as always. I’ve enjoyed sharing some background information on my book and the whole process. Have a great night, Vania.

Vania Margene Rheault: Goodnight!

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Look for KT’s book on Amazon, now available on Kindle and in paperback!

Follow her Amazon author page.

Check her out on Goodreads.

Check out KT’s Instagram here.

And follow her author page on Facebook!

And as always, follow her blog, on her website!

Thanks for reading!