Monday Musings: Thoughts on being an indie author, the RWA, and what I’m loving right now.

Being an Indie Author

Being so fully immersed in the indie community, I see a lot of support indie authors. I think it’s great, you know, who doesn’t want to be supported? But we also say this a lot: who publishes our books doesn’t define us or the quality of our craft. So can we have one without the other? Can’t we say we should support ALL authors–because what we’re doing is hard, no matter who publishes us.

I don’t mind being defined by the fact I’m an indie author. I never wanted the stress of querying, and I never considered a book deal to be anything but giving my rights away for pennies on the dollar. But, if I’m running my business correctly, I don’t feel I need any more support than any other author. Traditionally published authors rarely get much help from their publishers except for certain cases like they’re already a household name, or a book sold at auction and the publisher markets the heck out of that book and author because they want to earn their advance back and then some. If you read a book, do you review it? Are you more inclined if it’s an indie book with 5 reviews, or a trad book that already has 1,000? Maybe it’s a nitpicky thing to be thinking about on a Saturday morning, but I was scrolling through the WordPress reader before I set up this blog post, and because I follow a lot of indie authors, I saw this phrase this morning and it stuck out.

Do indie authors need any more support than any other author? I know a couple of authors who are published by small presses. Smaller than small, tiny, presses, and to be honest, I feel like they need more support than I do! Those presses don’t have the budget for marketing their authors, yet those authors, in essence, gave their rights away and now they don’t have access to their KDP dashboard to run ads. If they do run ads off of their Facebook author page, they are paying for ads for a small percentage of royalties. At least I know if I sink time and money into my books, it’s for me. It must be difficult to accept that if you spend time and money on your books and you’ve been published by a tiny press that you’re not only working for yourself, you’re working for them, too. I suppose it depends on what you’re willing to give up and what little you’re willing to receive in return. You can support me, but I’m thinking another author might need it more.


The RWA and Vivian Awards

I just erased about 600 words of what I thought about the RWA and the Vivian awards and all that’s going on with that organization. The more I thought about it, the more uneasy I felt, and I think I’m going to take the easy way out and not say anything. I’m glad my membership expired last year and I’m glad I didn’t renew. I had high hopes for the restructuring of the organization, and for what the new president could do. It seems like it’s going to be more of the same, and in a world where we’re all moving forward in every way possible, it’s not right for an organization who says they champion all writers to hang back. Inclusion can’t just be a concept. It has to be a way of life. I don’t ever want to be a member of an organization that can say it, but not mean it and prove it by their actions.


KDP and A+ Content

I’ve also been hearing a lot about A+ Content on KDP. I haven’t tried it yet, though I know with the impending releases I have coming soon, I’ll have to decide if I want to invest in the time it takes to make the graphics to put anything together. If you use a lot of graphics on social media, you may already have something you can repurpose, and if you pay for Canva Pro, resizing them to the pixels KDP requires is pretty easy. It sounds like an utter time suck to me. I like to play on Canva as much as the next person, but thinking about adding all that extra to my books’ sales pages gives me hives.

If you’re interested, Dave Chesson has a comprehensive blog post outlining its features, and I’m sure in the coming months now that the Kindle Vella sensation is pretty much over, we’ll be hearing more about it and if it’s working for other authors. For now, I can only assume that a good title, good cover, good blurb, and a fantastic look inside will get your further than spending time making graphics. On your book’s product page, you have to scroll to reach the extra content, and if your cover isn’t good or your blurb isn’t hooky enough, a reader isn’t going to spend time on your product page anyway. It all depends on where you want to spend your time. My creative brain would rather write, but my business brain knows there’s no point in writing if I can’t get readers to the words.


Book Marketing with Jane Friedman

taken from her website

Speaking of finding readers, if you are looking for new ways to market your book, I suggest you give Jane Friedman’s book marketing webinar a try. She knows the industry inside out and I’m sure she’ll have new insights as to what is working now and what you can avoid. It’s only 25 dollars and you get the replay if you can’t watch it live, the files she uses, and you can download the video if you want to be able to watch it again. I’ve taken several of her mini-webinars (as I call them) and there is so much value. Look here for the course description. Effective Book Marketing for Any Author (Even If You’re Starting From Scratch)


Billionaire Romance Stats by Alex Newton of K-Lytics

Screengrab taken from Alex’s K-lytic’s site.

If you’re looking at writing billionaire romance like I am, Alex Newton of K-Lytics did a report you can purchase for $37.00. The pre-recorded webinar talks about what is selling in the billionaire romance market, how hot the niche is, what book covers are selling, etc. It’s interesting information, and just knowing that I chose a subgenre that will never die (like vampires he says) gave me some security. He also analyzes different genres and subgenres and all of his mini-reports are chock-full of information. A great value! You can find the Billionaire Romance Report here.


That is all I have for today. I’m 18k into a new project while I get my blurb and cover together for the first book I’m going to release…I’m not sure when. I wanted to this year, and maybe I still will if I can figure out some kind of launch/release plan. Obviously I’m not going to hit it out of the park with one single standalone, but that one single standalone is going to be a foundation for a new pen name and I want to make sure every book I release from here on out counts. Pressing Publish and walking away did nothing (and I’m not quite sure why I thought it would), so I have to figure some things out. If that means waiting, that means waiting, but I’m not going to wait too long. I’d rather publish for a handful of readers than keep these books on my laptop for any more time. I will keep you posted!

Until next time!

Monday Musings, Fear of Success, and Where I’m at Now.

Happy Monday! It seems a little crazy to me that summer is half over. Time is flying by and I hope that you’ve all been productive! Not only is summer half over, we’ve past the halfway point of 2021 as well (which was July 2nd). What have you accomplished in the first half of the year, and what do you still want to get done before we say goodbye to this year?

This year, so far, I’ve written three and a half books. Well, maybe three and three quarters as I started one in December of 2020, but I don’t need to get too picky about it. I have slowed down and started (finally) editing these, and I’m going to release one, if not two, this year. I think I’m going to release my fake fiancé trope first, as I feel that is a stronger book than my ugly duckling trope. I just finished the second read-through of it and I’ll listen to it this week to check for typos and syntax issues. After I do that, I’ll format it in Vellum and start working on the cover. The cover and blurb will take the longest because I don’t have a team and I workshop these in various Facebook groups for feedback. Formatting, editing, and cover always take longer than I think they will, but I’m hoping for an October release.

I don’t have a Christmas story to publish this year, so I may wait to release again until after the New Year, though I always have to keep Amazon’s 30- 60- and 90-day cliff in mind. Next year I’ll begin releasing my six book series and after that, the third standalone I just finished up. It’s nice to be able to look ahead with a tentative plan, but I also want to keep writing new material and I don’t know how the more prolific indies can work on three or four things at a time to keep their production moving along. It seems almost crazy to me that authors can write and publish four books a year, though in some FB threads I’ve read the authors who do this the best are about 6 months to a year ahead of their own schedules. That makes sense and I could get my six book series ready. If I publish them two months apart, I would have a whole year of a buffer to write more books, but that seems to call for more organization than I have, especially since as I said, I don’t have help and need to keep all the details of my business straight on my own.

I was listening to the I Wish I’d Known Then podcast with Jami Albright and Sara Rosett, and they interviewed Lucy Score. Lucy is a 7-figure author and has created her own mini publishing empire. While I admire her and she’s a very motivational figure, her success scares me in some ways, too. I wouldn’t feel equipped to deal with it. I don’t have a team, or a circle of people I trust, really, to help me. Her husband works for her, her brother, they have friends who help, and she pays these people. To think about people depending on my writing for their livelihood gives me anxiety and while I too, want to be a 7-figure author, the idea scares the crap out of me.


That does bring to mind something I’ve been thinking about lately, and that is fear. We all fear being a failure in our writing, releasing a book and having it fizzle out the second we hit publish. Our books can fail in a myriad of ways, and it’s tough to determine which hurts more. Maybe we publish and we get zero sales, or maybe we publish and we have a great first week only to sink and never recover. Or maybe, and I think this scares all of us, is we publish our book and no one likes it. No one likes it, and they aren’t shy about letting us know–usually in the form of a scathing review.

Fear comes in other ways, too, like success. We fear success because we don’t know how to handle it, or we’re afraid we won’t be able to replicate it. The second book syndrome is real, and even if it’s not your second book, any book you write on the heels of a successful one could cause you some fear and anxiety. Nobody wants to be a one-hit wonder.

And so we do nothing. We put off writing, or in my case, we put off publishing, thinking if we just do this one thing (write another book, wait for a life event to finish, wait for a new month, wait for a new year) then we’ll start. If you’re putting off something, like writing, publishing, querying, ask yourself why. Are you afraid to fail? Or are you afraid to succeed? You can hide behind your fear, but at least be honest about it. You can always carve out writing time–1,000 words a day will net you a decent sized book in two and a half months. If you’re not doing that, if you’re saying, I need to wait until…. that’s a huge red flag that you’re scared. I’m scared. For the past year I was telling myself I’ll publish when I finish the next book, then the next, then the next, and if I keep writing without publishing, I’ll feel like I’m drowning in the books I have on my computer. Maybe if you’re not writing you’ll suffocate on the words that are supposed to be there but they’re not. The only person who can fix that is you.

So, anyway, that’s where I’m at. I may need to learn to work on more than one thing at a time if I want to be able to write while I have books in the production phase of publishing. My mind kind of took that fake blurb I wrote for the fake cover I did for my blog post on how to create a full wrap paperback cover in Canva and ran with it, and I have an amazing romantic suspense novel stewing around in my head that won’t let me think about anything else. I love writing standalones, and the interview with Lucy helped me come to terms with that. She writes standalones as well–it isn’t always about series all the time–and it made me feel better about the standalones I’ve been writing lately. The six-book series I wrote last year during the COVID lockdown will be my shining star–I’ll never be able to do it again–but I have a less complicated series that I started (I’m two books in) and I should finish those before I lose the thread and the want to finish them up.

I’m supposed to be going out of town next Monday, a trip to Georgia, but we’ll see how things go. I’ve had bad luck traveling lately, and my daughter just informed me she has a cavity that I would like to get taken care of before I go but my dentist has a busy office and that may not be possible. I don’t know if I’ll have a blog post for next Monday. Summer has slowed down for everyone, and at this point in time, I wouldn’t know what to blog about. It wouldn’t hurt to take a week off, but since I’ve started this crazy publishing path, when have I ever done that?


Coincidentally, Craig Martelle did a 5 Minute Focus on the price of success. He just streamed it today, so i will leave you with that, and a reminder of a couple things going on this week. Make the most of the rest of your summer!

Until next time!


Bryan Cohen started his Amazon ad challenge today. Amazon thought so highly of it that they featured his challenge in their blog. If you want to learn the basics of how to put together an Amazon ad for your book or series, check out his challenge. It’s all free, and if you join the FB group attached to the challenge, he, along with some of his staff at his blurb writing business and some of his successful students of his Amazon Ads school are around to help you out. I learned everything I know taking these challenges, and if I keep my eye on my ads dashboard, I never lose money.
If you want to check out the Amazon blog post, click here.
If you want to sign up for his ad challenge, click here. (This is not an affiliate link.)
If you want to join his Amazon Ad Challenge Facebook group, click here.
If you don’t want to join a FB group, he expanded this challenge to a slack group, and you can click here to join.


Wednesday, July 14th, Jane Friedman is hosting Elizabeth Sims in a Zoom webinar about writing dialogue like a pro. I’ve signed up for it, and for $25, all the information is worth it. There is a replay if you can’t watch it live, and Jane sends you the files afterward to download to keep. It really is a great value, and as far as I know, everyone can use a little help with their dialogue. If yours is stiff, doesn’t sound natural, or if you have a problem with dialogue tags, this class is for you. Click here to read more about it and to sign up. (This is not an affiliate link.)

Enjoy your week!

Monday Musings

Happy Labor Day! I want to take a second to honor those workers who have done so much to get us through these horrible coronavirus times. The first responders and the emergency room workers, all the nurses, doctors, people at the CDC, and the WHO, and teachers and parents, and everyone in between who has been doing what they can to make the world a better place while COVID has been sweeping through our country. As of this writing, 188,000 people have died of COVID and I don’t see this ending anytime soon. The way people don’t want to wear masks, still gather in public, and in general try to pretend nothing is going on because they are tired of having their own lives disrupted, I’ve never seen America in such turmoil. Please pray, and in November, go vote. Maybe if we all make our voices heard, we can make a change.


Anyway, I ran a giveaway with romance author Meka James, and the winner is Sandy! We will contact her so she can choose which format of Being Hospitable she wants to have, and where I should send her Amazon ecard. Meka has kindly decided to share another audiobook, and the runner up winner goes to Aila Stephens! We will be contacting her as well.

taken from Meka’s instagram account

Thanks to all the participants, and to those who read Meka’s interview! We’re fortunate to be part of such a wonderful community full of writers, authors, and friends who share our passion for all things books!


In other news I’m still working with Amazon ads, and I’m getting a little bit smarter this time month. While I came out ahead last month, I lost money on ads for The Years Between Us when I shouldn’t have. Just because you’re coming out ahead doesn’t mean you’re not wasting money. So lesson learned there. I’m keeping closer tabs on my ads, and I created a few new ones at the beginning of September. The ones I made for the first book in my wedding series just aren’t taking offing. That could be because I’m bidding too low. I’m selling books, but I think I’m still benefiting from the Freebooksy promo I did in July. And the sell-through to book four has been okay enough that it made up for the money I lost on The Years Between Us. I’m trying not to be too down on myself. I did come out ahead after all, and I am finding new readers. All you can do is keep tinkering and see if you can find that sweet spot among selling books, making money, and keep bids low.


I ran some ads for Wherever He Goes and I’m getting a few clicks but no sales. I redid the blurb today and it’s going through the publishing changes. I paused the ads while I did that, and I’ll start them up again when the changes are published. I like the cover, so the only thing left is for me to add some more categories. I published this book two years ago, and I bet I haven’t sold more than 50 books. I re-edited it along with all the other books I did back in April and May, I think, when we were all on lockdown and there wasn’t anything to do. So the insides and the cover are as good as I can make them now. A new blurb and cover did wonders for The Years Between Us, so I can only hope there’s a little magic left for this one too.


I don’t have too much else. I’m still working on book 5 of my series, and I’ll be done with it this week. I’ll probably move right on to book six and see how far I can get before the holiday stuff starts happening. November has always been a busy month for me with birthdays and Thanksgiving.

My daughter starts hybrid school on Tuesday and that should be interesting. I don’t feel anywhere prepared to help her get through the year. I also started working from home, which has been nice. Except for a few glitches getting going, I think it will be a nice change of pace and if it snows I won’t have to worry about missing work if I can’t get there. My daughter only goes to school 2-3 days a week, and those are the days I’m not scheduled to work. I think this fall will work out. Now if I can get my teeth in order, that would be great. Dental work always takes so much time though, so not even sure when I can get my mouth situated. I’ll be having a lot of consultations to see what the best course of action will be for the long-term. What I have done now I want to last until I die. Morbid, but I’ve been doing the bare minimum to my mouth for the past couple of decades and I’m too old to be putting up with this anymore.


I hope everyone who has kids back in school can find some safe normalcy, and keep writing those words! In a parting note, Jane Friedman is doing a class on how to choose an agent or publisher for your manuscript! Even though self-publishing is more of a thing than ever before, there are still a large number of writers who want to query. Knowing how to choose an agent to query that will be a good fit is super important. Her class is only $25 and it may save you a lot of work and heartache! Check it out here. If you can’t watch it live, there is always a replay, so don’t feel you can’t sign up if you’re busy. I’ve taken a few classes from her before, and you ALWAYS get what you pay for.

taken from Jane’s site.

That’s about all I have for today. Thanks for stopping in, and again, congrats to the winners of the giveaway! Have a lovely September!