Author Musings and what I’m working on now.

a woman looking through binoculars. text says looking forward to the weekend

I’m sorry I didn’t post on Monday! There hasn’t been a lot going on and I didn’t have any updates. I finished the last book in my series, and I’ve already read through it, fixing typos and deleting repetition. Since then I’ve started at the beginning, and I’m in the middle of my second editing pass of book one. I can tell I was still getting to know my characters and getting used to writing in first person present. Hopefully I won’t have to do this much editing for the other books. As I said in a different blog post, I’m not going to edit the hell out of these. I want to clean them up, but I don’t want my writing to sound cardboard, either. It’s a balancing act, for sure.

Just to see how easy it is to make a Large Print version of my books, I did The Years Between Us, and I ordered a proof that should be here Saturday. Vellum has a crazy easy way to change your file into large print (just check the box!) and adjusting the spine to my cover in Canva was pretty easy too. The only thing I’m worried about now is that someone in one of the FB groups I’m in said Amazon blocked her Large Print book because the content was too similar to another book she published. Of course it’s similar, its the same one! While there are a lot of authors who have successfully published large print versions of their books, I’m worried now that when I look over my proof and approve it, Amazon’s quality content team will reject it. I buy my own ISBNs from Bowker, and this person uses the free ISBNs from KDP print, so I’m hoping that my own ISBN will help. She’s appealing their decision to block her book, and I hope I don’t have to go through the same process. It’s tough because I’ve heard that Amazon is just swamped and to get any real help can take days if not weeks.

I’m doing Bryan Cohen’s Amazon Ad Profit Challenge, though right now he’s going over information that I’ve heard many times before in his other challenges. He always puts new information into every challenge, so it’s worth it to take the time to watch all his videos, even if they feel repetitious. His FB group is very busy (with 11k members!) and I scroll through it a lot more than I should. It’s interesting to see how freaked out people get about putting up an ad and then not seeing impressions or getting any clicks. If you’re doing the challenge, or even if you’re not and you’re not seeing any activity on your ads dashboard, you have to remember a couple things:

  1. Ads sometimes never turn on. Your dashboard may say they are delivering, but they never do deliver impressions or clicks. You can turn them off if you want, but there’s no harm in keeping them going. They aren’t costing you money, and you never know if one day they’ll start to deliver.
  2. Make sure if you’re running category ads or automatic placement ads your categories are relevant to your book. What people don’t understand is Amazon won’t show your ad no matter how much you bid if they don’t find your book relevant to the audience you’ve chosen. You can add new categories to your book (besides the two that you chose when you published) by emailing KDP or Author Central and asking. This also means if your book is a new release and you don’t have any also-boughts associated with your book yet, it may take a while for Amazon to understand what kind of book you’re selling.
  3. Sales have dropped for everyone. People are dismissing the election, COVID, and the holidays that are coming up. You know, people only read when they feel like reading. Run all the ads you want, but if people are busy, stressed out, or have other books in their TBR piles, your sales are going to slow down (I’m looking at you, Sept 2020 book-dump).
  4. Your book isn’t the best out there. As I’ve said in the past, 2,000 books are published every month since COVID has come along and obliterated life as we know it. You may think your book is special and that people can’t wait to get their hands on it, but come on. You have to be realistic. You’re fighting against a tsunami of books, a handful of ads isn’t going to cut through all that noise. Be patient, create more ads, make sure your metadata is relevant to your book, and try to get some reviews.

I can sound a little callous, but all I can do is shake my head at the frenzied posts people write after they’ve created an ad. We all want our books to sell, but sometimes we forget that we are selling books, and the most important thing is the story. There was even one person who started the challenge, and then she was like, “Do you have to have a book published to do this?” Ummm. Yes? Otherwise what you running ads to?

I can understand being excited to market your books, but you gotta keep in mind you have to have a product people want to buy or your marketing efforts will be for nothing.

I really don’t have much else. I try not to get too involved with the FB groups. I’m slowly realizing that a lot of people ask for advice, but they are not in the mindset to take that advice. They’re going to go their own way no matter what you, or anyone else, tells them. They already have it in their head that they’re going to do what they are going to do, and that’s it. You can point out their cover isn’t good, or won’t fit in with the genre, you can tell them the blurb they spent hours working on still isn’t good enough, you can tell them anything, but if they aren’t ready to accept what you’re telling them, it’s a dead end and a waste of time for you. It goes against my nature to give up on people because I’m a helper, but I’ve wasted a lot of time in the past helping people who didn’t really want it, and the only loser in those scenarios was me. People definitely need to learn from their own mistakes, and that might mean losing out on sales and wasting money on ads because they were too attached to their cover to change it. Not my circus, not my monkeys.


The weeks are flying by, and I didn’t have anything to write about last Monday, and I have no idea if I’ll have anything to share this Monday. I think a lot of people now are just trying to get through the election and the end of the year. If you have a question or want my thoughts on anything, give me a comment and I’ll blog about it. I’ll do what I can to help!


If you’re curious about Bryan’s ad challenge, you can still sign up. He keeps the videos up for a few days after the challenge, and you’ll have plenty of time to start from the beginning. Look here for his first video: https://www.bestpageforward.net/oct-2020-challenge-prep-work/?fbclid=IwAR0Heh32rbee0G8FYemPAPCSQnyqVBKFiOkiIB-3E_5hz3IFjBjtzHb1wVA

Until next time!


Happy Wednesday! Author musings and Indie Publishing news.

Happy Wednesday! I usually post on Thursdays when I have a little something I want to share, but today I’m writing about some time sensitive material, so posting today instead.

We have five more days of this month, and I couldn’t be happier. I’ve always been a Fall girl, and this year, especially, I can’t wait for cooler temperatures and rainy afternoons while the wind whips the leaves from the trees. I don’t even have to dread all the snow we’re predicted to get this year as I got a new vehicle, and hopefully it will take to the snowdrifts better than my crappy little Neon ever did.

Due to COVID-related issues, my trip I was going to take this week has been canceled, and that gave me time to write I didn’t think I’d have. I got 5,000 words written yesterday and I’ll be at 70k soon. I’m aiming for 90k, but since this really is just one long story, if I reach a good ending point, I’ll stop and pick up in the last book of the series. It’s coming along, though some of the planning has dragged a little bit as I’m more pantsing this book than plotting, and I can’t sit down and write until I know what I need. That means a lot of daydreaming or free writing to figure out where my story is going and how to get it there. On the bright side, I know what I need to finish this book, so I should have it done in the next week or so.

I did a terrific interview with romance author Meka James and we’re hosting a lovely giveaway of a ebook or audiobook of Being Hospitable, and a $25.00 e-gift card to Amazon. To be perfectly honest, none of the giveaways I have ever hosted have done that well, and if you want to enter, you have a REALLY good chance of winning. There’s only been a handful of entries, and that includes me and Meka testing the link so you should definitely enter! http://www.rafflecopter.com/rafl/display/f2ad9b1e25/

As far as what’s going on in the news, I may be the last to report this, but a couple weeks ago, Amazon Ads have starting reporting page reads in your ads dashboard. That means if your book is in KU you can see if that ad is bringing in page reads. Now, that’s not a sure-fire way of knowing if your ad is profitable, since page reads can come from more places than just an ad. Amazon reporting isn’t the greatest, and we’re encouraged to use the KDP Reports instead of depending on your ads dashboard. But I think a lot of us were just happy that Amazon seems to be trying to make things better for us in terms of working with them. I get that we have a love hate relationship with the big giant, but I tell myself that self-publishing wouldn’t be possible with the creation of the Kindle. I mean, who’s to say if a different company wouldn’t have picked up the reigns, but had that happened, who knows what the indie publishing space would look like now. Better? Worse? Less opportunities? More? It’s nice they listen to our feedback, and I appreciate the opportunities Amazon has given us.

Anyway, if you run Amazon ads, KENP reads are another way of showing you if your ads are profitable.

Here’s a screenshot of one of my well-performing ads:

The ad for All of Nothing at the bottom of this picture does pretty good. The total KENP for the ad is 10,205 and that equals into about 23 books. (Divide KENP page reads by the number of KENP pages your book has, and that information can be found under promote and advertise on your bookshelf for your book).

If you’re interested in trying Amazon ads, watch this video with Janet Margo, Craig Martelle, and Mark Dawson. She used to work at Amazon and has some great tips for authors. Also, it’s quite amusing to watch Mark Dawson in the background smoking a cigar and drinking. LOL

In other news with Amazon Ads, they are expanding, and they added Canada and Australia this week! I did put up some Canadian ones to test the waters since I’m in Minnesota near the Canadian border (and some of my books are set along that area as well). We’ll see how it goes. I need to watch them carefully as I don’t know if the bids are the same as in the US. I’m sure the Amazon Ad Profit Challenge Bryan Cohen is going to host in October will have some tips regarding the new countries we can advertise in. It sucks that each country has their own ad dashboard, and you have to remember to calculate all the different spend totals when figuring out if you’re still ahead, which is the most important thing when all is said and done.

I’m a member of an Amazon Ads FB group and when I asked for ideas on blog posts lots of people wanted to know about marketing.

In an email that Bryan Cohen sent out to us (if you’re on his newsletter list) he teamed up with Alex Newton of K-lytics to host a webinar about genre research and he said:

Whether you want to believe it or not, meeting reader expectations is the best way to sell a lot of books. That means knowing your genre. Worrying about how to market your book after you’ve already spent six months to a year writing it isn’t the best time to wonder where your readers are. Just my two cents, especially considering I’m on book 5 of a 6 book series that isn’t *quite* like any of the longer billionaire series I’ve read. But I do agree we have write what we like, too, or we’re trapped writing books we don’t want solely for the paycheck. I hope I hit the mark with the tropes and the characters, and where I didn’t, readers can still enjoy what I did with the plot or overlook the parts they dislike.

If you want to sign up for the webinar, you can do it here: https://k-lytics.lpages.co/webinar-bpf/ It plays Thursday, August 27th, but there is always a replay if you can’t watch it live. I’m working tomorrow, so I’ll be watching the replay when they release it.

I think that’s all friends! I hope you all have a terrific weekend, and don’t forget to sign up for that giveaway! Read Meka’s interview, too! I asked her a lot of questions about her self-publishing journey!

Until next time!


Free, interactive way to learn Amazon Ads hosted by Bryan Cohen

I use this blog to pass along the information about writing and especially publishing I’ve heard about, information I’ve learned from, especially the free stuff since I know how difficult it is to scrape up cash for every little thing that seems to come up when you want to write and publish a book.

In Written Word Media’s predictions for 2020, one stood out among all the others–this is a pay to play industry, and there is no getting around it. (I did a blog post about that prediction, and you can read it here.) You need to learn an ad platform to make your books visible in a vast sea of other books.

Use Amazon Ads to make your book stand out!

If you think you don’t need to learn, if you think that publishing a book and telling your Twitter followers will be enough, it won’t be. Not for the kind of sales you’re hoping for. It’s tough breaking out of the friend and family bubble, but if you want strangers, ie, READERS to find your book, you’re going to need to pay to shove it in front of them. It’s that simple.

And that scary.

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Photo taken from the FB group. To ask to join the group, click here.

Bryan Cohen is a leading figure in the indie industry (he weighed in on some predictions in the Written Word Media 2020 predictions article). He runs a blurb-writing business, has written HOW TO WRITE A SIZZLING SYNOPSIS, is co-host of The Sell More Books Show podcast, is founder of Selling for Authors, and runs an Amazon Ad School. He knows how to sell books, not just ours, but his own. If you want to see his backlist, look at his Amazon author page. I met him at the Sell More Books Show summit last year in Chicago (no, I didn’t, I was too shy to introduce myself, but he seemed to be a very nice guy, and it was my fault we didn’t chat, not his) and I participated in a different ads challenge last year. It was participating in that challenge that taught me:

  • the importance of using correct keywords
  • where to find them
  • how to navigate the Amazon ads platform
  • how to bid for clicks, and how to keep them low
  • how to set a manageable daily budget
  • how to correctly identify if your ad is a money suck or if you have any ROI (in other words, are you getting sales or KU page reads?)

    and most importantly,

  • you don’t have to spend a lot of money to see results

That was one of the main concerns that people brought up the ad challenge I participated in, and a subsequent challenge I had to drop out of because I was too busy putting my series together to give it any real attention. I was part of the Facebook group, and I did pop in and encourage other authors, and unfortunately, it was a worry for many using the ad platform.

Ads are scary, and yes, you do need a little bit of cash to experiment with. But you remain in control of the ads the whole time. You can pause an ad without penalty. If you’re getting tons of clicks and your ad spend is a little too high for your liking, you can kill an ad, and that’s that.

Bryan has a new ad challenge that will be starting April 13th. While Covid-19 is heavy on people’s minds, a lot of us are staying at home, and this might be a great time for some of you to take an hour from your day for a week and learn something that could help you for months, maybe even years, to come.

The ad challenge is free (besides ad cost). He’ll walk you through how to find keywords, what to do with them, how to bid, how to set your daily budget. He shows you how to do all this for FREE, though he is transparent in that he wants you to sign up for his Amazon Ad School. Some of you may decide to do that after taking his challenge, some of you may join the challenge just for the free information. He gets it. But he also gives you enough information that you can run some low-cost ads and get comfortable with the platform without breaking the bank and without needing to pay for his ad school for additional information.

There is one caveat to the challenge, and it’s this: HE ASSUMES YOU’RE ADVERTISING A GOOD BOOK. He assumes that your cover is on point, that your blurb on your Amazon product page is hooky and well-written. He assumes your look-inside will grab a reader to want more and buy your book.

IF YOUR BOOK IS NOT UP TO PAR, DON’T WASTE YOUR TIME ON THE CHALLENGE.

People waste money on ads because their cover is on point, but their blurb sucks. Or they don’t get any clicks because their cover is too plain, doesn’t convey genre, etc. Impressions are free (which is great!), but if you end up with 200,000 impressions and no clicks, you’ll get discouraged.

The ad challenge won’t work if you don’t have a good product to sell.

That said, I’m writing this blog post specifically to ask you to join it, learn the platform, and get your books into the hands of readers. Break that Twitter and Facebook bubble, and reach out to people who read your genre. There are hundreds of thousands of readers out there and you need a way to reach them!

man in white dress shirt and black pants sitting on bench

Do you want him reading your book? Of course you do!                                                   Photo by Andrea Piacquadio on Pexels.com

Here is the link to sign up for his ad school: https://bryancohen.lpages.co/amazon-ad-profit-challenge-landing-april-2020/?affiliate=bestpageforward

One of the best things about the challenge is the community that it brings together on the Facebook page. We share our impressions, clicks, disappointment. We ask questions, and they’re answered either by Bryan himself, so someone else. It’s a wonderful community and I’ve met some amazing and helpful authors on there. Here is the link to the FB group: https://www.facebook.com/groups/2230194167089012/ He’ll tell you about the group in the welcome video that’s available to you when you sign up.

You’re probably wondering why I’m pressing this so hard–Bryan is so generous, and I’m always impressed by what he’s willing to share for free. Trust me, what you learn in this ad challenge will get you started on the right path–he doesn’t leaving you hanging at all. Not like some webinars that are really just infomercials to try to get you to buy something. This isn’t like that.

I’ve had some small sales since learning how to do the ads. Admittedly, I don’t pay nearly enough attention to them, but this ad challenge will be different. My series is slowly dropping. Book one is out, and book two will be by the time the challenge starts. Book three will be available at the end of the April, and book four at the end of May. Shoving some money at the first in the series won’t hurt, not at all. I’ll share my numbers with you for the month of March:

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This makes it look like I’m losing money, but Sales doesn’t include KU page reads, and Bryan will go into that with us, so I’m not freaking out that my spend is more than my sales. But see, I have only spent not even $20.00 for the month of March, and I wanted to show you that to prove to you that ads don’t have to be expensive!

For the $19.13 I’ve spent so far this month, I’m running:

10 ads for All of Nothing

4 ads for His Frozen Heart

10 ads for The Years Between Us

0 for Wherever He Goes and the other books in my backlist

That’s not a crazy ad spend for 24 ads, and a lot of authors run more ads than that at any give time.

What I’ve made so far in sales and KU Page reads:

Screen Shot 2020-03-29 at 11.31.46 PM

So I’ve spent 20 dollars to make 20 dollars. That’s a little more than breaking even, but when you’re just starting out that’s better than losing. Since I’ve adjusted my blurb on The Years Between Us, I’ve started getting sales so don’t despair right away if you get impressions or clicks without sales. Things can be changed. They aren’t set in stone–take comfort in that. Plus you only have to run the number of ads you’re comfortable with. I dip my toes in, obviously. I don’t have time to do more than that.

Anyway, it’s late here, so I need to wrap up. I just really can’t say enough about Bryan and his challenge. He taught me so much, and I can’t wait to do the challenge again! I hope you join me!

Until next time!


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