Stockpiling books. Pros and Cons.

When the pandemic hit in 2020, I wasn’t thinking about stockpiling books. In fact, I wasn’t thinking much of anything but getting my four-book small town holiday series out and tinkering with an idea about a first person dual POV I wanted to try because even back at the end of 2019/the beginning of 2020, I knew romance was taking a turn in that direct and I wasn’t sure if I was missing a luxurious cruise ship by not following the trend.

I’d never written in first before, and I opened that file on March 18, 2020 at 11:03 PM. I didn’t know it would turn into a six-book series or the most complicated series as far as plot goes I would ever write, but it’s what I spent 2020 doing. (I created the file for the last book on Sep 7, 2020 at 10:34 AM.)

Then, since I knew I wanted to publish these under a pen name to help differentiate them from my 3rd person books, I decided to write a short reader magnet that I could give away as a newsletter sign up. The only problem with that was, I can’t write short, and I had one book that I realized would be better as the first in series, and three standalones I decided not to give away because they were too long. It was toward the end of last year when I realized that I better freaking start publishing because the number of books I had on my laptop was its own kind of anxiety-inducing mess. The amount of editing and production those books required simply made me shut my laptop, or worse yet, open a new Word document and just keep writing, ignoring all the books I had already written.

There are a lot of pros to stockpiling books, but there are some cons, too, and this tweet that’s part of a thread by Zoe York inspired this blog post:

What are some of the pros and cons to stockpiling books?

One of the pros is you have a steady release schedule for months, maybe even years. If I published my series with two months between each book, I would release 6 in 12 months. Not only do you not fall off Amazon’s ninety day cliff, but you also have a whole year to write new books. I also have a couple of standalones ready to go, so I could buy myself even more time by publishing one or two after my series, giving me potentially 18 months to write more books.

I big con and one that could be a dealbreaker for many is depending on how quickly you write, you’re not publishing anything for months, maybe even years. If you’re starting a new pen and don’t need the money from sales, then that might not matter to you. It didn’t matter to me. I don’t make much money with my 3rd person books, and I could afford the time to write. It was actually very helpful the pandemic came along when it did. Everyone was in lockdown doing their own thing, my daughter was learning from home, and I’ve always had the kind of job where I can get words down between busy times. I didn’t feel like I was “wasting” time. I was trying to get through a pandemic like everyone else.

Another pro is stockpiling can be fun. You write a book or a trilogy or a series and you type THE END and immediately open a new Word document. I’ve never been attracted to shiny things, but moving on from one book to the next without thinking about editing, cover, and formatting is kind of liberating in a way. I have a standalone that’s 97,000 words that I started on May 15, 2021 at 12:28 PM that I finished July 6, 2021 at 7:19 PM. And trust me, that is when I finished because I haven’t opened it since I typed the very last word and closed out the file.

A con to that is having a completed book, or books, on your laptop and not doing anything with them. That would drive some people crazy, and as Andrea Pearson used to say on the now defunct 6 Figure Author Podcast, a book on your laptop won’t make you money. (If I recall correctly, that was in response to a question about whether she writes a whole series before releasing the first book–she does not.) Does it bother me to have Dominic and Jemma just hanging out? Ummm, not really? I mean, I should go and edit them and package them up at some point, but as soon as my trilogy is done and packaged, I will be focusing on getting my King’s Crossing series out and I have a couple more ideas for standalones I want to write while the ideas are fresh. It’s good to have a back up book, in case my well ever runs dry, but I’ll edit it when there’s a lull, such as when I just finish something and need to let it breathe.

Another con to swiftly moving on from one book to the next is you don’t spend that much time with your couples. There are some romance authors who market their books like they are talking about their best friends. They write slowly and revel in their characters and plots. They create mood boards and aesthetics, write short stories and other extra bonus content. Depending on how your mind works, you can always go back and do this, but when you’re cranking out words and the minute you type THE END, that couple can be out of your mind making way for the new book.

A pro to stockpiling is that you are guaranteed to go back to an older book with fresh eyes to edit it. I was so proud of the first two books of a six book series (a different series, book one was going to be a standalone) but when I went back to reread, ugh, they sounded terrible. At least with fresh eyes (and lots more words behind me) I could edit them properly. Who knows? Dominic and Jemma could be in the same boat, but luckily, I’ve written a lot more words since last summer and my first person voice has gotten a lot smoother. Plus, while editing my King’s Crossing series, I stumbled upon many crutch words I started using that at least I know of now and can get rid of them.

A big con, and one that gave me anxiety, is you are setting yourself up for a lot of work. Depending on how you stockpile, you could end up with upward of a million words to edit and package. Breaking it down was imperative for me to get any work done, and I tackled three of my standalones first. Standalones are a lot easier to work with, finding stock photos is easier for covers, and the editing doesn’t seem to be so mountainous. In the end, I did turn one into a reader magnet I’m giving away on Bookfunnel, and I have two others in KDP ready to go. The next book I’m publishing is Rescue Me, and I’m really proud of it. I’ll be excited to release it in October.

The main reason authors stockpile is to create a consistent schedule and keep with it. Unless life forces me, I don’t plan to take a break writing because I have such a thick cushion. I love writing and will always work as hard as a I can as time allows. It also helps when it comes to marketing. You can plan the sales and the promos you’re going going to do ahead of time. When Rescue Me comes out in October, I plan to use a couple of free days for Captivated by Her and buy a promo or two to start getting the word out. I’ll have three books available and I hope to get a little read through with those promos.

One of the cons of stockpiling is you can grow bored if you don’t finish a series all at once. I guess you can grow bored if you’re publishing while you write but there is more incentive to finish since you don’t want to have an unfinished series on Amazon. The two I have that are part of a six-book series? I edited them so they don’t sound so terrible, but I’m not excited to finish. I know I should, as I have some of those books’ plots loosely figured out, but I lost my passion for that series and I don’t think waiting for it to come back will help get them done. I should have finished them while I was writing them but I don’t remember now why I stopped. Perhaps I tried to write another reader magnet and got distracted. I know how important offering one is for my newsletter, and that was something I was determined to start since I never had one before. I need to do their covers and get to know them again. I can’t waste two books.

I wasn’t thinking about stockpiling while i was writing. I was just having fun and trying to get through the pandemic. Whether or not I’ll reap any rewards remains to be seen, but there there are lots of pros to quickly building a backlist. I’m excited to see where I am around this time next year.


I’m still playing with covers. I could totally write a dark romance duet. What do you think?

Short Author Update and June Recap

There isn’t a whole lot going on right now. Working a little extra because my money is flying away faster than a snowflake in a blizzard, but everyone is experiencing a little financial crunch, so that’s nothing new. I’ve turned off both ads on Facebook, one for Captivated that was eating up money with no sales, and the other for my newsletter signup/reader magnet. That was a tough one to turn off, mostly because it was working. I have a newsletter list of 220 people–25 having unsubscribed since I started running the ad. But it was working, maybe too well, and it was eating up money through lots of clicks. I’ll turn it back on again when my bills are caught up.

Now that July is upon us, in two weeks I can put my pre-order up for the second book in my duet. Book one isn’t doing so hot, but that’s okay. I’ll figure out a promo next month and see what happens.

I’m 13k into the second book of my trilogy. Yesterday’s words were hard won, and when that happens, I need to close my laptop and do more plotting. When I start a book I have most of the major plot points figured out, but I’m having trouble with this book filling in the muscle to my skeleton as I have often compared my plotting process. So I have to drill down and remember and refine my characters’ stakes, motivations, and consequences and figure out some scenes. The writing will come easier then.

I’m also, for some reason, more sensitive to word count with these books. Book one ended up at 77k, which is fine. I’m panicking for no reason, really, but when I have a tough time getting the words out, thinking of the total word count is always quick in my mind. I can skim through what needs to happen and in my brain and I count 5k or so, which is ridiculous. Everything takes more space when writing everything out than it does thinking about what needs to happen next.

Luckily, I’m not the only one who worries about word count. Audrey has word count anxiety (https://audreydriscoll.com/2019/12/01/word-count-anxiety/) and Karena has some great tips on meeting word count–the outlining tip is the one I rely on most (https://www.spalmorum.com/how-to-stop-worrying-about-word-count-but-here-are-5-ways-of-hitting-your-word-count-goals-every-time/). Terry has a process that sounds a lot like mine–(https://terryodell.com/dont-obsess-about-word-count/), and some people, given that if you indie-pub, just write until the story’s done. Sarra Cannon, creator of the HB90 planning system, also has thoughts on word count that you can read here (https://heartbreathings.com/long-self-published-book/). It’s nice to know I’m not the only neurotic writer out there.

After today, I’m going to start an editing series for indies, and the first guest editor is Kimberly Hunt. Due to poor time management skills (not really, when I start writing a new book, that’s all I care about) I don’t have anymore lined up (but I have reached out to potential editors who were interested in doing the interview) and that is something I’ll be working on after finishing up here. Despite dragging my feet, I am looking forward to the series and helping indies through their answers to my questions polish their novels for submissions and publication. I’ll still be posting updates, but that will take up the rest of the rest of the summer if I’m lucky.

So, I am off to do some more writerly things, some of which may or may not involve wine, since it is a holiday. I hope all enjoy the day, make it productive, and have some fun.

Until next time!

Knowing when to pivot. (What does that mean?)

a picture of zoe york's three books about writing and marketing romance.  look here to buy:

https://www.amazon.com/dp/B082CZDK75
To check out the series, look here: https://www.amazon.com/dp/B082CZDK75

I just finished Zoe York’s Publishing How To series, and I really enjoyed the books, her thoughts and experiences on publishing romance, goal setting for your author career, and so much more. She’s been writing and publishing for years now, is a full-time author, and has made a bestselling list or two.

What I’m about to say doesn’t have anything to do with these books–I’ll circle around to them–but lately I’ve realized that when it comes to writing, publishing, and marketing, you can consume all the marketing advice in the whole world, but you won’t get anywhere unless you have a good product, and more importantly, a good product people want to buy. That’s part of the reason why I haven’t purchased Mark Dawson’s Ads for Authors course (comes in at close to 1,000 dollars, and SPF offers it twice a year). If you don’t have the books to back up your ads, your ads aren’t going to do anything.

When I take a look at my publishing history, I was writing good books. I received the odd 1-2 stars most authors do, but on the whole, I’m writing good books. That’s important to me because I do most of the editing and production alone. But something was still off because over the past few years, I didn’t find any traction. One mistake was my newsletter, or lack of one, I should say, and the other was my lack of direction with the books themselves. (I also didn’t understand author brand, but that’s an old discussion we can have on another day.)

It was just this morning when a woman in a writing FB group was talking about this very thing. She was sub-genre hopping and couldn’t figure out why she wasn’t getting any traction. Maybe she’ll believe me, maybe she won’t, but I told her I had the same problems with my own books and decided to niche down.

desk with laptop, plant, and coffee.

be stubborn about your goals but flexible about your methods.

My issue with pivoting is that it took me a long time to realize I had to do it. Some writers who struggle may never understand that it’s not their marketing chops, or their covers, or their blurbs, but simply what they are writing in the first place. Depending on how fast you can write, that can take years. Years that can feel wasted because if you had been writing the right thing in the first place, you wouldn’t still be at ground zero wondering where it all went wrong. But that’s like a chicken and egg scenario–how do you know what’s right or wrong until you put it out there? And what are the metrics you’ve decided to pin that on? Sales? Reviews? I’m nowhere near making a full-time author’s salary–I checked my dashboard yesterday and made 2 cents. (That tells me someone borrowed the book in KU and opened it to make sure it borrowed properly, then went off to do something else. Or they read the first page, didn’t like it, and returned it. If I think to check back, I’ll see if that person read it or not, but that micro-level of caring is not in me and never will be.) Admittedly, those books are old now, and even dropping 10 cents a click in ad spend to those books is probably a waste of money because as we’ve determined, Amazon loves consistency and relevancy, and I won’t be writing any more of those books for the foreseeable future.

So what will make you decide that it’s time to pivot?

At the beginning of the post, I brought up Zoe’s book because in it she says knowing when to pivot and niche down is a personal choice, and it is. You have to look back at your books, where you are, and decide if it’s enough for you. I see indies making money. I want that, too. It’s not a driving force, but financial security is important to me, and who doesn’t want to get paid for doing what they love?

When we talk about pivoting, what does that even mean? It means taking a look at what you’ve been writing, looking at that lack of success those books are bringing in, and deciding to try something new. It can be as simple as what I did–turning from writing “Contemporary Romance” to Billionaire, or doing a full 360 and changing from Christian Romance to Horror. But then that begs the question too–will the pivot be in the right direction? I have no idea. I can’t even say if these new books will resonate with readers until I put them out. I THINK I’ve taken a step in the right direction: billionaire, first person POV. According to Alex Newton of K-Lytics, Billionaires are like vampires and will never die. So, that’s a good thing. But there are a lot of other things that can turn against me: writing style, the tropes I chose to write about, the issues (backstories) I’ve given my characters and decided to tackle in my writing. Changing from Contemporary Romance to Billionaire might not be the magic bullet I hope it is, and right now, I don’t have a plan C. I’m not even sure how long I’m going to give this pivot a go before I decide this writing business isn’t meant to be. I have enough books saved up to publish 4 a year for the next 3 years, so at least until then (because why not publish them since they’re written), but I’ve been skating financially since my divorce, piecemealing paying my bills with scraps of income from various places while giving my writing career a chance to do something, and I can’t do that indefinitely. As Kristine Kathryn Rusch says, there are easier ways to make money. Less stressful too, I bet.

desk with laptop plant and coffee

a pivot is a change in strategy without a change in vision. eric ries

So, if you’ve been banging your head against your laptop trying to figure out why you’re just not seeing the success you want, maybe it’s time to pivot. What is selling right now that’s close to what you’re already writing so you don’t go out of your mind? I’m not saying be a slave to the market, or to trend, though I’ve seen Alex Newton’s indie reports, and trends don’t change nearly as quickly as we like to say they do. I’m saying find something different to write that’s hotter, more niche than what you’ve been writing and see if that works.

All those who wander are not lost, but sometimes you think you know where you’re going and end up not knowing where in the hell you are. That was me before looking at my backlist and choosing to write Billionaire. All of Nothing has made more than all my other books combined, so I feel this pivot was a good choice. Now all I have to do is publish, wait and see.

Fingers crossed.

Monday Update and Editing a Series

Happy Monday!

It’s almost the end of October and there’s nothing better than fall weather in Minnesota! November is always fun because it’s my daughter’s birthday month (she’ll be 16!) and mine, too, but I won’t be sharing how old I am (haha!). I took Thursday off for Thanksgiving and I plan to make a turkey like I did last year–though I overcooked it and I’ll do better this time. There’s only two more months left of the year, but I don’t have any particular plan besides working on a new WIP because I miss writing. I could edit something, but I’m a little tired of that since I just read through and fixed some inconsistencies in my six-book King’s Crossing series and I need to cleanse my palette before more editing. I don’t participate in NaNoWriMo–I don’t need the motivation to get anything done, and the month is terrible for me all around. I do wish everyone who is participating very good luck, and I hope you all meet your goals!

Editing a Series

I didn’t have a plan for today’s blog post, but I did want to talk a little bit about how difficult it is to edit a series–especially if you don’t have help. You would think that after a few years of writing and publishing I would have enough coming in by now to afford an editor, but I don’t and the reality is, I’m not alone. Indies seem to make the same mistakes and that holds us back. Not always–some indies know exactly what to do to get to where they want to be–but others, such as myself, we flounder as we learn “the rules” of the publishing industry. What we don’t gain in royalties is made up in knowledge, but that’s small consolation when we were hoping our beloved hobby would help us pay a few bills here and there, or, at the very least, nudge us into the black after expenses.

Anyway, I have a beta reader who’s going to read them all for plot and consistency issues, and he’s a writer friend who will do it for free. He’s not a professional by any means, and all I can do is hope that I took care of everything on my end and that he catches the rest (if there is anything).

Because this blog is geared for the bootstrapping authors who pretty much do every little thing on their own like I do, I made a list of things that can make it easier on you if you’re editing a long series alone. No, it’s not optimal. I hope you have someone who can help you like I do (even if it’s just one person), but even if you do, you’re going to want to do the bulk of the work yourself to make it easier on the people who do take the time to help you.

Write them as quickly as you can. What was helpful was I didn’t spend a lot of time writing them, meaning, I didn’t leave a lot of time between books. I wrote them all in a smooth sequence that took about ten months because it’s all one gigantic story. There wasn’t time for me to forget anything, and if I had a question, I knew where to look because it hadn’t been that long ago I wrote it.

Use a series bible. I depend on my memory a lot more than I probably should. I remember eye color, hair color, features, pets. As I write, my characters become real people, and it’s easy to remember how they look if they are real to me. That doesn’t always mean things stay consistent, and during this last read through of my series I wrote down eye color, hair color, names, bits of background. You might already do this when you start a series or new book, and I do too, but this series was completed a while ago, and I’m not 100% sure where those notes are. I grabbed a new notebook and jotted down everything that was important. One of the saves I made this time around was thanks to my story bible. I had changed one of the character’s names from Alan to Nolan.

Give it a rest. I take huge chunks of time between each editing read. It’s how I can credit the two saves I found this time around. One save was at the beginning of book one when I mentioned the director of the FBI, but in later books I had demoted him to an agent. It was an easy fix, but I had already read these three times before I caught it. The other big save was when Zane, my MMC, knew something at the beginning of book three, but I didn’t reference in book two how he came into the knowledge. I had to reread almost the entire book to a) make sure I didn’t forget that someone told him what he knew and b) look for the perfect spot in which to write it in. Giving it a rest is probably the most helpful thing you can do, especially if you work on something else while you wait. If you can go back to the story with a clear head, it will feel like you’re reading it, maybe not for the first time, but the story won’t feel so tired.

Trust your reader. You may be tempted to repeat things, especially if your series is long, but all that does is give you opportunity to mess up details. I try not to repeat things, especially if I catch myself thinking it’s for the reader and doesn’t further the story along. Readers are smart–it’s why a lot of authors turn fans into beta readers. They have great memories. I remember one interview with Marie Force on the Self Publishing Show and she said she has betas who read her entire series over from book one whenever she writes a new book because they read for inconsistencies. If you have a beta reader who starts a 20 book series at book one to help you with plot issues, then you better believe she’s got a great memory. Readers picture your characters in their heads how they think they look. It’s not necessary to harp on the physical attributes of your characters. You don’t have to go over plot point after plot point, but if you do mention a gun in a drawer, you better remember to use it because your reader will remember you put it there. If you’re interested in listening to that interview with Marie, you can watch it here. She offers so much useful information, I loved it!

Proof your proofs. Lately I’ve also been listening to my books before I format them and create proof copies. Listening to your novel can point out syntax issues, typos (it’s funny when the voice says a word in a funky way), repeated words, etc. That’s a more micro editing step, and as you can tell, I’m more concerned with the bigger picture–especially when you’re dealing with so many books at once. I like listening to them, and I make the most changes when I take the time to listen. It’s a very time-consuming step.

Reading them in book form does something to my brain, and I find a lot of mistakes, both proofing-wise and content-wise. I binge them like a normal reader would, and since they feel like a book and smell like a book, they have a cover and all the back and front matter, it’s a different kind of reading experience. I used to print them out at Office Max, but that got to be too expensive and wasted paper. Creating a proof copy is cheaper, even if you pay for expedited shipping.


As far as using a software like ProWriting Aid, The Hemingway App, or Grammarly, I find those only work if you already know the rules and can decide for yourself if you’re going to take their suggestions or not. Not everyone has a degree in English, and I get that, but you should also learn the fundamentals or software like that will hurt more than they help. I don’t use any software, nor writing/plotting aids like Scrivener or Plottr. Among the edits I do on screen using plain old Word, listening to the manuscript, then proofing the proof, I hope I take care of most of the issues. At least, as far as I can tell. I don’t have any reviews indicating my books could use another edit (which is a terrible thing for a book–reviews won’t go away, even if you’ve done another editing sweep and your book is 100% better).

The biggest challenge I’ve had with editing these is boredom, and if your heart isn’t in it, that can make you miss things. I’m tired of reading them and taking time between edits helps. Not that I want to give anyone an impression I don’t like my own work. I doubt authors like EL James, Sylvia Day, or Stephenie Meyer are ever caught saying they’re tired of the characters that made them famous. I love them, but it will be nice to write something else while these breathe–again. I was hoping to start releasing them over the summer, but I don’t know how that will work out. I can only work as fast as I can work–especially alone.

Do I have any resources for editing a series? There’s nothing really out there that can help you edit alone. There’s no argument that a second set of eyes can go a long way–as long as that second set of eyes comes with a good memory and can remember inconsistencies and plot issues. The best you can do on your own is to remember your own work. Remember the plot points, remember your character arcs, write down plot twists so you can refer back to them later to keep details straight.

It’s tough not to have help, or be able to afford it. I have a couple of prolific readers in my real life who I know from work, and I maybe could ask them if they would be willing to proof the final copies before I hit Publish, but we’re talking six books here. I don’t know how long it would take to get through them all. It would probably be wise if one of them agrees, and I can afford to pay small fee, say $50 a book. That’s cheaper than you’ll find anyone to do it online. As I like to say, I’ll cross that bridge when I come to it. I still have plenty to do before I reach that point. Until then, to give myself a break, I’ll write another stand alone. You can never go wrong writing another book!

I suppose that’s all I have for today! Have a great week everyone!

Thursday Thoughts and Controversial Subjects in Novels

**This blog post contains a sensitive conversation about miscarriage. If this is a topic delicate for you, please continue with caution. Thank you.

Happy Thursday!

I was going to write about this topic for a Monday blog post, but all of my Thursday posts are more personal, so I thought the topic at hand would be better suited for today. Monday I’ll be blogging about advertising, comp titles, comp authors, and categories, so come back for that!

But first, a quick update on where I am:

I’m waiting for the proofs, the regular print and the large print, of My Biggest Mistake to come in the mail.

Made with Canva on a Twitter post template and a free 3d mock up generator https://www.creativindiecovers.com/free-online-3d-book-cover-generator/ by Derek Murphy

I’ve already proofed one paperback, so these are just to make sure the changes look right. I’m still unsure when I’m going to publish, and if I do, the books will go on a preorder for no longer than a week. Dave Chesson of Kindlepreneur said a longer preorder if you’re in KU can hurt you, that goes along with what Mal Cooper said in the FB ads Zoom class I took with her earlier this month. Because we’re heading toward the holiday season, I’m not going to bother with releasing books until after the new year. There really isn’t a point, and Amazon is going to be bogged down soon enough with people Christmas shopping. This seems to always up the cost per click when running ads, so I think it’s better to just wait until January before I try to do anything. I have plenty to do in the meantime, and my box set of my Rocky Point Wedding series is up for pre-order until October eighth for .99. I took a few minutes to zoom in on their faces to adjust the covers per Amazon’s guidelines, trying to take away the “in bed” look so I can run ads. The one ad I tried for the box set was approved, so I’ll create a few more Amazon ads and maybe even do a Facebook ad just to practice with the platform. These are steamy, small-town holiday, so this would be the perfect time to push them.

If you want to hear the Dave Chesson interview where he talks all things Amazon with Lindsay, Jo, and Andrea on the Six Figure Authors podcast, here it is. He knows SO MUCH about Amazon, and it’s really helpful to store away these tips!


The one thing I wanted to talk about today is writing about controversial things in your novels. There was an interesting article in the Guardian about Sally Rooney and people thinking she’s a racist because of some of the things her characters say. All authors put a little bit of themselves into their characters, but any writer knows that characters take on a life as their own, especially as the book develops and we get to know them better and better. None of us would be very good writers if we couldn’t separate ourselves from the people we create, and all of our characters would sound the same because eventually they would all be us.

Humans have a dark side, and it stands to reason that characters can have a dark side, too. If they didn’t we wouldn’t have novels about serial killers and the investigators who solves the crimes, or vigilantes looking for their own justice, or even male characters who treat women like crap, and women who do the same, honestly. Humans aren’t perfect, and I believe adding that layer, those flaws, can make a character feel real.

Romances aren’t always roses and champagne, there’s usually a “big bad” that breaks up the couple 3/4 of the way through the book, and the “will they or won’t they” keeps readers hooked until the end. There wouldn’t be a big bad breakup if the characters were rosy and sunny and treated everyone else in their lives in a decent manner.

We can write about delicate situations like divorce and miscarriage, death from things like cancer or suicide, and we should write about those things because that’s life. So when I wrote a character who’s ex-girlfriend lost their baby, and while he was devastated, he was also relieved because it gave him the out he was looking for in their relationship, it gave me pause. No one should be happy a miscarriage happened, and Fox wasn’t happy. I tried to make that clear he wasn’t happy about it, and I didn’t want him to come across as an asshole because he was anything other than completely destroyed. In the book he was about to break up with her when she announced her pregnancy and after she miscarried, they did break up, she ending it before he reconciled with the loss.

It’s a hard conversation to have–in the book and in real life. When I was in college, I was depressed, suicidal, and I drank a lot. I slept around and at 21, I got pregnant. I miscarried, and while I was sad, I too, was relieved. I wasn’t ready to be a mom, I didn’t have the mental health I needed to be a good mom, and that miscarriage saved me. I drew on a lot of my feelings from that time and a lot of what Fox feels, I felt too. Can you find something good in something so tragic? Should you? Are you allowed to?

This worries me, not because of how I’m going to be perceived–I was practically a kid who made bad choices and somehow I was saved from having to pay for the choice of sleeping around without protection. Anyone who wants to judge me has the right to do so, and I don’t care. But I’m not a male hero of a romance novel, and I know readers have limits of how far they are willing to go to give a character space to be themselves. I’ve read lots of asshole male characters in the billionaire/mafia/dark romance subgenres (reviewers going so far as to call some of them rapists in dubious consent novels), and maybe I shouldn’t be nervous that Fox was anything other than human. When I talk aloud about it, I can see how maybe I could be turning a molehill into a mountain, on the other hand, readers can be unforgiving.

So what can I do short of rewriting it? I don’t want to rewrite because it’s my truth, and it’s also Fox’s truth. His ex’s miscarriage saved him from going down a path he didn’t want to go down, living a life he didn’t want to live, and I made sure that she got the help she needed–as did I–because grief is real, mourning is real, even if you can see the good in something terrible.

I’m not one for trigger warnings, but I will add one to this book. The conversations ARE controversial. Some women will have been in a situation where a miscarriage has gotten them out of a sticky situation, while others will have lost babies that were 100% completely wanted. I went on to have three more miscarriages between my son and daughter after I was married to their father, so I have felt both sides of grief.

I may also write an author’s note for the back of the book, explaining why Fox felt the way he did. I can’t try to appease every reader who may read Faking Forever, but I want to try to explain why I wrote him the way I did. Maybe Fox’s feelings would have found a better home in a women’s fiction novel (perhaps something more serious than a billionaire romance book? Though that discredits romance as a “real” genre) but in the novel I tried to explain that all our feelings have validation and that he has a right to feel that way (and he also admitted and learned from the fact he never should have gotten her pregnant in the first place).

Anyway, it’s a touchy subject, and I don’t normally go that deep with my writing. Do you write about controversial subjects? How do your readers respond?


There isn’t much else that I wanted to update you on–just a few Clubhouse rooms and free classes if you’re interested in taking a peek.

ProWritingAid is hosting a Romance Writer’s online Conference in October, and you can look at all the information here (this isn’t an affiliate link): https://prowritingaid.com/romanceweek?utm_campaign=Romance.

And here is the at-a–glance list of speakers. Bookmark the ones that you are most interested in. The lineup can seem demanding, but you don’t have to attend live.

Another writing conference I want to tell you about is on the app Clubhouse, hosted by The Author Conference the weekend of October 15 & 16.

Clubhouse is now available to anyone using either an iPhone or Android. Download the free app, and create your profile. Search the rooms for the Author Conference and follow the club. There is so much information available and it’s all free–anything from Amazon Ads with Janet Margo, to book launches with Pamella Kelley and others. This is such a great resource–and you never have to speak! I’ve been listening to rooms for months now and I still have never spoken to ask a question or add a comment.

Join the Clubhouse Authors Facebook group for more information!

I guess that’s all I have for today! I need to put in a few hours of editing the first book in my series. Have a great weekend, everyone!

Monday Musings: Is Publishing Your Book like Letting a Bird Fly Free?

Happy Monday! This week is off to a great start! I finished my book yesterday, all 97,000 words of her. I know that will change in edits, and I’ll jump right into the first read through today! My characters have changed a little from the beginning to the end, and I want to clean up the discrepancies while they’re fresh in my head. After that I’ll let it sit, and go to work on the ugly duckling trope I got back from my beta reader/editor a couple weeks ago. While I jump into those edits I’ll get my MailerLite newsletter stuff up and going. It might take a couple of days to figure things out, but as Andrea Pearson says on the 6 Figure Author Podcast, once I take the time, I never have to do it again. Will I jump into a new book? Guys, I have 11 books on my laptop right now–all in various states of editing–from nearly-ready-to-publish to just-finished-yesterday. They include a six-book series I wrote last year during COVID, three standalones, and two books that will belong to another six-book series. Needless to say, all the standalones I’ve written, I’ve written with the intention of using one as a reader magnet, otherwise I never would have taken a break with the second series I’d started. But I NEED to start publishing these, so I’m going to try really really hard not to start writing another book, at least for a little while.


Taken from Jane’s website.

What else has been going on? There are a lot of webinars coming up in the following weeks, and one I’m really excited about is one hosted by Jane Friedman and Elizabeth Sims on writing dialogue. I love craft classes just as much as I love marketing classes and I’m looking forward to it. If you want to check it out, look here.


I came across this opinion the other day, and it kind of flummoxed me that a) someone could feel this way and 2) no one told her there are things you can do for your book and your business that won’t make you feel like you pressed publish and then walked away.

I’m an indie publisher, and never once have I felt like when I published a book it was like opening a bird’s cage and letting the little bird fly away, never to be seen again. Though I suppose that’s how it can feel to some authors when their book sinks in the charts and they don’t know what to do about it. My books may not be successful, and that’s my fault and my fault alone. Today I tweeted that you can learn just a good of a lesson from making a mistake as you can from making a choice that will bring you success. I know why my books aren’t doing well, and that’s why I’m starting a pen name and hoping to apply what I’ve learned these past five years into another five that are more successful.

What can this person do to make sure that when/if she ever self-publishes her book, it won’t feel like she’s letting a bird fly out her window? Here’s what I would tell her, and this is what I plan to do too.

Make sure your cover/blurb/title convey the genre you’ve written in, and make sure your story follows the genre guidelines that readers will expect when they pick up your book. This is more than just “writing to market.” If your book hits it out of the park with genre/plot/characters, readers of that genre will recommend your book to other readers. It all starts with the story and nothing else will get you word of mouth than a compelling story and characters your readers will care about.

Start a newsletter and put the link for sign ups in the back of your book. This was a big fail for me, and who knows where my career would be right now if I had started it years ago. Even if I had decided to go in an opposite direction, I could have asked my readers if they wanted to follow me in the new direction. Some may have, some might not have, but it’s better than starting at zero like I am right now.

Write the next book. Nothing sells your book like writing the next book. Don’t take a break (unless your burnt out, then take a vacation and celebrate all your hard work) and jump right into writing the next book, or if you’re like me and you’re stockpiling, get the next book ready to publish. I have found that rapid releasing doesn’t do much if you don’t already have readers hungry for your books. Until I find a fanbase, I probably won’t rapid release anymore. But writing the next book, or getting the next book ready, will keep your mind off your launch and it’s a much better use of your time than refreshing your sales dashboard every ten minutes.

Run promotions. I understand if you’re traditionally published this may not be something you can do or even something you’ll want to pay for with your own money (though rumor has it this is what your advance is for). You’ve given control to your publisher and what they will pay for is anyone’s guess. But if you’re an indie author, you can mark your book down to .99 or offer free days and buy promotion slots through Written Word Media like BargainBooksy or Freebooksy, or other promotional sites like Robin Reads and Ereader News Today. You can “stack” them (booking them at the same time) for a strong launch, or you can space them out and keep sales steady. Whatever you plan to do, booking promo sites is nothing like letting that bird go.

Learn ads. Even if you don’t have a lot of money, you can run low-budget, low-cost per click ads. While I don’t plan to write more 3rd person past contemporary romance anytime soon, I still run low-budget ads to my books. Without those ads I would sell nothing. Nothing. The two or three books I sell a day because of those ads are more than some authors sell in weeks because they don’t want to take a small risk to see what those ads can do for their book(s). If you’re confident in your cover/blurb/title/story, your ad spend will not be a waste.

Just to show you that I’m not spending a ton of money on ads here are my stats for June (as of the 23rd): I have ten ads going, a couple for each standalone and the one Amazon approved for His Frozen Heart. (That was a fluke and anytime I’ve tried to create more they always suspend them because of the cover.)

To date my royalties are:

I’ve made 7 dollars this month, but that’s 7 dollars more than I would have without ads and I’m finding readers. Maybe they’ll leave a review. Maybe they’ll tell a friend. Maybe the paperbacks I sold on the 21st will be passed around and a lot of people will read them. I could run more ads and I should refresh my ads with new keywords, but being that I won’t have a new title out under that name, I’ll just leave my ads how they are. That being said, if you’re actively promoting and writing, there’s no reason why you can’t learn an ad platofrm and see what happens. There are a lot of free resources out there and it won’t break the bank to do some testing. You never know. Your book could take off and your royalties will far exceed the cost of the ads. Which is the main goal anyway.

I don’t understand the mentality that once you publish your book is out of your hands. There are all sorts of things you can do to bring readers in. They may cost a little money, and some ideas, like starting a newsletter is a time investment as well. It’s why I’ve put off doing certain things–because the writing is always the fun part to me, and doing anything else is like going to the dentist. It’s a time suck but necessary evil.


Thank you for all the kind feedback regarding the Canva paperback wrap post I did last week. So many people found it helpful! If you know someone who could use the information, pass it along! I love to help!

I think that is all I’m going to post about for now. My carpal tunnel has flared up a bit, so a writing break will be welcome. I haven’t been sleeping well, either. Let’s say say three cats are two cats too many, but they are part of the family so there’s nothing I can do but take naps when I can.

I hope you all have a wonderful Monday, and let me know how you’re doing!

Until next time!

Reedsy’s Savannah Cordova: How to Ensure Your Romance Sequel Exceeds Expectations

I’d like to welcome Savannah Cordova from Reedsy to my blog today! I was so excited when she reached out to me and asked if I would be interested in hosting a guest blog post. Of course I said yes! I love Reedsy and all they have to offer indie authors. If you like this post and are interested in others like it, Reedsy hosts its own blog, and you can find it here. Thanks for stopping by today!


How to Ensure Your Romance Sequel Exceeds Expectations
by Savannah Cordova

Having enough acclaim to write a sequel to your book is every writer’s dream — but that doesn’t mean the process comes as easily as the butterflies when you get a crush. There are plenty of critically panned sequels out there, and the pressure can be nerve-wracking: you’re stressed about both living up to the first novel and coming up with something fresh and original.

The best romance novel sequels build on the success of their debuts, while also introducing new concepts, characters, and plot lines — which means that some beloved elements of the first novel might end up on the cutting room floor. A lot to juggle, right? Read on if you’re a romance author in need of some help; here are five tips to help your sequel shine.

1. Identify what your fans loved and focus on it
A great love story is a surefire way for a book to attract a following and take on a life beyond itself. With investment into a fictive world, and the growth of a fandom, come expectations. Expectations that need to be met or, dare I say, exceeded.

To do this successfully, it’s important to analyze what really made your first love story sing. Were people inspired by your fresh twist on that popular romance trope? Was the main love interest setting readers’ hearts aflutter? Did people enjoy the relatability of a certain character’s struggle to accept love? A stellar first romance novel normally has something special to distinguish it from other releases (if you’re feeling brave, reviews of your book might help you on this front). Zero in on this aspect and do your best to tease it out in the sequel.

That said, you shouldn’t be completely cowed by what you think your fans want — it’s your story, after all! Don’t be afraid to challenge their expectations and take the plot in unanticipated directions. It’s even advisable to drop some characters and subplots if they no longer serve a purpose. “Out with the old, in with the new,” as the old adage goes.

2. Introduce new plot threads
Writing a sequel doesn’t always mean picking up where you left off — this can fall into the trap of predictability and boring linearity. You may need to resolve cliffhangers left in your first book, but you should also take the opportunity to explore uncharted waters!

Many romance authors change the who of the story in their sequels (focusing on a new set of protagonists, often secondary characters of the previous book), but keep in mind that you might be better off simply changing the where and when. Great material can be found in illustrating your amorous protagonists adapting to unfamiliar settings and different life challenges, and can allow you to “test” the strength of their romantic relationship.

Another idea is to throw up some roadblocks that will put your characters through their paces, revitalize your narrative, and make space for character development. For example, in Bridget Jones: The Edge of Reason, Bridget diverges from the original setting of London and, after a mishap on a vacation in Thailand, ends up in jail — definitely not what she (or readers!) were expecting. However, we learn about Bridget’s resilience, and this scene change also sets the stage for her two suitors to fight over her, in that iconic fountain fight scene.

3. Don’t hesitate to change the stakes
Beware of giving your readers another helping of the exact same dish. It’s fairly easy to change the more episodic events of a story, but what will really give your story fresh dynamism is changing your protagonist’s priorities or stakes. Better yet, doing this without betraying any key qualities of your characters, their principles, or the overall tone will mean the key change won’t seem gratuitous or excessive to the point of unbelievability.

Let’s take Jojo Moyes’ Me Before You trilogy as an example. In the second book, following the death of her lover Will, Louisa is dealing with her heartbreak and trying to move on as best she can. After an accident, she ends up in a church basement with the members of the Moving On support group.

So what’s changed? For one, in grief, she’s a more world-wise, introspective character. She’s also adapting to a new social setting, where she is introduced to handsome and charming fireman, Sam — you can probably see where this is going. The stakes have been altered because of the events that have occurred. She’s recovering from an accident and therefore vulnerable, which no doubt factors into the risks she will take if she is to fall in love again.

4. Develop your characters in interesting ways
You may think you know a character, and then they respond to a situation in a way you never would have anticipated. Surprise is the essence of any great drama, right? Though introductory beats are usually where a good chunk of character information is found, any good novel will treat character development as a continuous process. To do so will give you room to interrogate and deconstruct your characters — and subvert expectations.

Though character development has been touched upon in point #2, consider also how you might want to accentuate a feature (or flaw) of a character that was not touched upon in your first story. This might come naturally if the character has aged, as well as with the general forward-thrust of your plot. Perhaps a softer, more sensitive side to a character is revealed when they become a parent — or a more daring, combative facet of another character comes to the fore when their relationship is threatened by a third party. The list is endless!

5. Expand on the backstory
Even as you’re in the process of driving your plot forward, why not throw in a bit of time traveling via flashbacks? There is more incentive to do this if you’re penning a sequel to the first part of a book that did well — your fans will be invested in your characters and hankering for juicy details on their backstories.

Moreover, elaborating on a character’s origins will give color to their actions, reactions, and decision-making in the present day. For example, in the Bridgerton books and Netflix series, we learn that the Duke of Hastings lost his mother at a young age and had a terrible relationship with his father. From this, we are better equipped to understand his reluctance to marry Daphne Bridgerton — the Duke has trust issues and feels unworthy of her love.

Throwing in some snapshots of life before the present day is often an effective way to understand characters’ psyches and how this factors into a romantic dynamic. In this instance, Daphne and the Duke’s love story is made even more powerful after we learn of the psychological hurdles the Duke has had to overcome to commit himself to their relationship.

And there you have it. Hopefully these ideas will aid your writing process and enhance the next act of your story, as it were. You might even have an entire series under your belt one day!


Thank you, Savannah! Reedsy offers a ton of writing/publishing/marketing resources for indie authors. Check out Ricardo Fayet’s free marketing book here. Reedsy also hosts their own YouTube channel, and you can find it here.

And my favorite part of Reedsy is their straight-to-inbox free courses! Check out all they have to offer here.

Thanks again, Savannah, and have a great week, everyone! Until next time!

Snobbery in the publishing industry.

In one of my Facebook groups I’ve since left, there was a gal, let’s call her Ella. She was a traditionally published romance author, but she said due to burnout, she hasn’t written for quite some time. I know how real burnout can be–especially in romance where publishing three to four books a year is the norm.

But throughout some discussions that I lurked in on, I realized one thing. Burnout hasn’t kept her from writing. Snobbery has.

You see, Ella stopped writing when her book deals dried up and she refused to indie-publish further books.

When I made this realization (and maybe it’s a realization she herself hasn’t come to) I sat back, stunned.

Of course, I don’t speak to Ella and her real reasons are all my conjecture at this point, but it’s worth talking about.

Snobbery in the publishing industry is real. There’s snobbery against indie publishing, there’s snobbery against romance in general, which makes Ella’s reasons for not writing anymore all that more laughable because she’s writing in a genre that is looked down upon more than any other genre on the planet. If we gave in to snobbery, there wouldn’t be romance (considered fluff by many) erotica, for sure, or most genre fiction. We wouldn’t have comic books (considered a low form of “reading” by some). We wouldn’t have audiobooks (listening is not reading!) and so much more.

Ella’s bitter because she blames indie-publishing for stealing her book deals and won’t contribute to a system she feels is beneath her. But we all know the traditional publishing industry is broken–the mid-list didn’t disappear overnight, and it’s no one’s fault but the big houses’ that indie authors stepped up and filled that gap.

But let’s say Ella has a point. What can she do?

*She could pivot. Being capable of adjusting is vital with any career choice. (I have an HR degree, and I shudder when I think about all they have gone through with COVID and work-from-home protocols. Not once in any of my HR classes did we talk about a pandemic.) She could switch from romance and write literary fiction. She could spend the next five years writing the next great American novel. She could then query, obtain her precious book deal, and watch her book sell a thousand copies, maybe win an award, if she’s lucky.

*She could write women’s fiction which seems to have a little more meat than straight-up romance and grab a book deal and hope to become the next Jennifer Weiner. Or she could write women’s fiction, swallow her pride, and build a following like other women’s fiction indie authors (see: Jane Davis and Jessie Newton), and hope to gain a “respectable” and “sophisticated” audience.

*She could keep writing what she loves and indie-publish because after all, there is no better marketing than writing the next book and her front list would sell her backlist (the books she’s most proud of, I guess. Shrug.).

So instead of letting bitterness about something she has no control over dictate how she writes, Ella does have choices. Instead she chooses to let snobbery and resentment win.

Maybe she’s tired. The system can be disheartening at times, and in this business, it’s important to understand your WHY. Why was Ella writing in the first place? For the glory of the book deal? The validation (good reviews?)? To reach readers who love to read romance? She can still reach readers indie-publishing. More, in fact because she’ll have complete control of her books. She can run ads, host giveaways, build a newsletter, and she’ll share less royalties than if she were still traditionally-published.

I’m not a snob, though sometimes I may sound like I am. I believe there is room for every genre, every story. My problem is I wish authors would take a little more pride in their work, and maybe in the end, that’s all Ella’s problem is too. Books that are unedited or poorly written because the author published before her skills were up to snuff. We’ve all read that one book that had potential but just wasn’t quite there. I mean, there’s snobbery and then just wanting to see a bit more quality in the industry. That’s nothing to feel bad about–as authors, we shouldn’t be asking readers to part with their money unless what you’re giving in return is a good, enjoyable read.

I feel sorry for Ella, that her snobbery, resentment and bitterness keeps her from doing something she loves. If I’ve learned anything about the industry in the last four years I’ve been writing and publishing is that anger and resentment have no place here.

A couple years ago, I heard something funny. When we talk about quality in the inde-publishing space a saying that you might often hear is, “Cream floats to the top.” Meaning, the best books will rise to the top despite what everyone is publishing. Then I heard something I hadn’t heard before, the rejoiner: “Yeah, and so does sh*t.” It made me laugh. You can say books like Fifty Shades of Grey and Twilight are the sh*tty books that have floated to the top, but it just goes to show that there is space in this industry for everyone.

I hope Ella finds hers.


Another article about the midlist from The Guardian: ‘There’s no safety net’: the plight of the midlist author

If you’re interested in hearing an interview with Jane Davis, Joanna Penn interviewed her a little while ago, and you can listen to it here:

Monday Musings and Happy March!

I don’t know about you, but to me, these past two months flew by! March can be the crappiest time of year in Minnesota, but if we can get through the month without a blizzard, that would be wonderful. Spring lands on March 20th, and we have daylight savings this month, too, on the 14th, when we go back to lighter mornings and darker evenings, for a while.

My goals for March are mostly the same as every other month. Work hard on my books, try not to stress too much about things I can’t control, wait for it to warm up. I don’t have much going on in my life where I measure time by an upcoming event. Life slips away while I work, write, spend time with my family and friends. I wonder if I feel some discontent because my characters talked about this not long ago. “Do you ever think, this is all there is?” she asks. And sometimes that’s me. Is this it? Would I be happy if it were? What am I working toward? They say happiness isn’t a destination, it’s a journey, but you still have to know where you’re going. All those who wander are not lost, but you still decided to put your foot on that path and take the first step, right?

I guess I’m just a little reflective because of the past couple months. I’ve had a hard time transitioning from work to working from home, my cat, even though he’s on medication, still won’t let us sleep, and I’ve been dealing with a sensitive health issue. There is good news on that front, and I’m on an antibiotic now. I hope I can start feeling better. I’ve been dealing with this for eight weeks. Please don’t ever let a doctor tell you you’re okay if you feel like you’re not. The third doctor I saw finally found the problem (hopefully) and I would be dealing with something potentially dangerous if I had given up. Plus, I have a mammogram scheduled for tomorrow (Tuesday), so I am taking my health seriously from here on out. While I won’t turn this blog into a health and diet diary, I am on a mission to lose a little weight, and I hope now with warming temps on the horizon that will be easier.

On that note, what else have I been thinking about lately?

We can’t please everyone. No one knows that better than an author. A while back, I signed up for Derek Murphy’s newsletter and in one post he talks a little bit about his new book Book Craft. It turns out the book that I like very much a lot of people don’t. It’s difficult when you put your heart and soul into something only to be told it’s not good enough. We do that all the time when we publish and always, without fail, there will be someone who has to say that they don’t like it. Sometimes they’ll pick it apart bit by bit–the review is longer than the book itself! That’s why authors are told not to respond to reviews. It’s not worth it. If you want to read the blog post where he talks about his book, look here. While he had a pragmatic approach to looking at the bad reviews, it still makes me feel bad he’s going through this.

So, yeah, we can’t please everyone, and we’ll only hurt ourselves trying. All of you know about the kerfuffle with a certain author I had over the weekend. I don’t go for click bait, nor do I want to stir the pot like Jerry Springer or Perez Hilton. I don’t need the drama for the views, prefering to give my readers useful information. This isn’t a gossip blog. I want to share my experiences with writing, publishing, and marketing, my opinions on what’s going in with the industry. I’m not going to change what I like to write about because I make one or two people unhappy.

That being said, I’ve come to realize that there is a dark side to indie publishing, and it’s not just the bookstuffers trying to make an extra buck in KU, or the authors using ghostwriters who plagiarize. When I decided to publish my books, I had no idea this other side existed, and now that I know it does, I’m going to stay as far away from it as possible. It shouldn’t have surprised me there’s a dark side because there’s a dark side to anything. I’ve heard about the dark web, and the dark side of Twitter where only the accounts with hundreds of thousands of followers are allowed to go. When authors start making millions of dollars a year publishing books, they are elevated to a stratosphere many of us can only dream of, and with software like Publisher Rocket, that information is available to us with just a few clicks of a mouse. (And I’m beginning to think that’s information we shouldn’t have.) Where authors have the power to tear down another author out of fear, jealousy, or spite. Where an author can destroy another author’s career simply by siccing their fans onto that author’s Goodreads profile and trashing her books.

I entered this industry thinking everyone is kind to everyone else, but I guess when you’re making millions and your livelihood is at stake, you’ll do anything to protect it. We hear all the time that people will say if they find some kind of success that they won’t let it change them, but of course we change. We may just change for the better, when some people change for the worse.

Like a lot of my blog posts, I’m not quite sure where I’m going with this. I beta read, I edit, I format for others when they can’t afford to do it for themselves. I give back and I don’t keep score. I would like to think success won’t change me–if I find it. Entitlement is nasty, and this pandemic brought out the bad side in more than a few people. I’m blessed with what I have and I’m saying I’m sorry to everyone who reads this blog that something I wrote was taken the wrong way and my post was dragged unnecessarily through the mud. It’s not what I want for my blog, or the readers who loyally come back every week to see what I have to say.

We can’t please everyone, we can only control our response and move on the best we can. I have a lot of things to look forward to, and I hope you do too!

Happy Spring, everyone! Until next time!


She flicks a glance at me. “Do you ever wonder if this is all there is?”

“What do you mean?” I shift in my seat, suddenly uncomfortable. 

“Like, this is it. Work. Dates with people who don’t mean anything to you. Won’t mean anything more. Can’t, really, because they’ll never understand you. More work. A party here and there. It all feels so, I don’t want to say useless, but I want my life to go somewhere. You know?”

“You mean you don’t want your life to be one big party?” I can’t keep the bitterness out of my voice, and she catches it, loud and clear.

She turns in her seat and meets my eyes, her irises blazing in the firelight. “You think all of us have let you down.”

Christ. Talk about not beating around the bush.

“Yeah, yeah, I do.”

“I can see why you would think that, but don’t you also think that we’re allowed to go our own way?”

“Why? I wasn’t.” 


Reader Magnet Prep Work

A reader magnet is also known as a cookie to bribe, I mean, encourage readers to sign up for your newsletter.

During the past couple of days I’ve been plotting the novel that is going to be my reader magnet for my newsletter. A reader magnet, or a “cookie” as some refer to it like Tammi Labrecque and David Gaughran, (though I think David borrowed it from her as they’re friends) is something free to entice readers to sign up for your newsletter. Authors give away a whole gamut of things from little short stories to full-length novels. Something Zoe York said in an interview on a podcast I listened to a long time ago (I forgot which one, I’m sorry) said that as an author who writes novels, giving away a story that is less than novel-length doesn’t make sense, and I took that advice to heart. It would be more time/cost effective to write a novella, since I could probably write 20k in just a few days, but I don’t write novellas, nor do I sell them, so skimping on my reader magnet doesn’t make much sense.

But, as I write my novel, I’m going to have a hard time parting with it. As an author, I give away books all the time. I do a Freebooksy now and then, and if someone approaches me and says they can’t afford to buy a book, I’ll send the PDF at no charge. That doesn’t happen very often, and I only had one taker when I offered up Wherever He Goes in an exchange for a possible review. Writing a reader magnet for the sole purpose of attaching it to a newsletter sign up will be a different mindset altogether, though I know it needs to be done. Giving a book away in a newsletter is almost the standard these days, and you’re missing out on a newsletter-building opportunity if that’s something you’re not doing.

It’s frustrating, in a way, that indie authors have trained readers to give away their email addresses for a free book, and you sometimes will get only freebie-seekers when you do that. Curating a list of readers who are interested in your work and sign up to stay on top of what you’re doing can be time-consuming and one of the (many) reasons I haven’t bothered with a newsletter yet.

That’s why I decided to write a full-length novel and write it to be the best book it can be. I want readers to have a taste of what they’ll get when they read my future work.

The plotting is almost done, though I am missing a couple of the big things I need to make the book move. I always have something huge in the middle of the book to prevent saggy middle, and always the BIG BAD that breaks them up (momentarily) toward the end. I have their backstories ironed out for the most part and I had to do a lot of name research to name the male MC because I have a habit of reusing names.

I also had to figure out where the novel was going to take place–all my books, even the ones I wrote in 3rd person past, are set in Minnesota, usually a fake city so I don’t have to worry about details. I make the city how I want it, and no one can complain. A good setting can actually become a protagonist/antagonist in its own right. A long series that comes to mind is Susan Mallery’s Fool’s Gold, a fictional town in California with a mayor who appears to be able to do a little magic through some not-quite-believable coincidences. I chose a fictitious resort on a lake in Minnesota, and I’m using the Arrowwood Resort Hotel and Conference Center as my muse. It’s not that far from me, in true, physical distance, but I’ve never been there. Here’s a picture from http://www.planetware.com from the Arrowwood website:

This resort will have everything the characters need to occupy themselves, and hopefully get into a little trouble, too. With a spa, pool, waterpark, marina, and much more, there’s no lack of things my characters can do. Because we’re talking about a billionaire family, they’ll own the resort, naturally.

I’ve been doing the preliminary work for this book–but doing so taking some advice from Suzy K. Quinn and Elana Johnson. I’ve worked out the potential cover, the tropes, the tagline, and the subgenre. Keeping in line with the “Package is the Promise” idea, this is the working cover for I suppose what will appear on Bookfunnel (though I haven’t gotten that far in the research stages yet).

The plot is about what you would expect–he’s best friends with her brother and when she was in her teens, he made fun of her for her looks. She never forgot it, and now when they meet up ten years later, he’s a bit surprised at just how far she’s come. This is a fine line to walk because he has to love her for who she is or he’ll get skewered in the reviews for being shallow. That means I have to make sure they spend a lot of time together so he can get to know the type of person she is. They don’t work together. I had to think of away he wouldn’t know she changed. So she doesn’t work for the family company–she set out on her own to make a reputation for herself on her own merits. He’ll come to eventually respect her for that, but at the beginning of the book he hates she’s not working for the family. There are a lot of layers and I’m really excited to start writing this book.

Still not 100% sure if I’ll use my initials for my pen name. I’ve been told to use my real name and brand the books differently from my 3rd person stuff, and I’ve been told to find something romantic that is in line with the authors who write billionaire romance. Chances are pretty good that the readers who like my billionaire stuff won’t move over to my 3rd person books, and that’s okay–that the whole point of the pivot. I don’t want to distance myself too far from the real me, otherwise I’ll have a difficult time being authentic in my newsletter and other social media platforms. I don’t want to hide behind a pen name, but I want to make it clear these books are different. We’ll see what happens.

Writing a cookie and starting up a newsletter is an exciting (and long-coming) thing for me. I’m excited to see where it takes me.

Thanks for reading!