Words: 2649
Time to read: 14 minutes

There’s been a fair amount of talk whether an author should go into KU (Kindle Unlimited on the reader side or Kindle Select on the author side) or publish their books wide, meaning on all platforms like Kobo, Apple Books, Nook, etc. You can do that easily by uploading to a place like Draft2Digital or PublishDrive. You should always go direct where you can, Kobo being the easiest, so you can earn more, but that’s a different topic for a different day.

It’s personal choice to go wide or stay in KU, and a lot of authors try to have it both ways, releasing into KU then going wide after their 90 days is up, or doing the opposite, going wide and then yanking everything down after a set amount of time, a month or so, and putting their book into KU. I’ve heard some authors even put a first in series into KU hoping to force KU readers to buy the rest to finish the series or forcing wide readers to buy on Amazon rather than their preferred platform.

I used to get disgusted, you know, authors trying to find the short cut to success, but after eight years in the business, I don’t care what other authors do anymore. For one, they have to do what they think is best for their books and for another, well, if they want to look bad to potential readers and to platforms like Kobo and Apple Books who actually do pay attention to what indies are doing, that’s their business. I’m not saying every way is a bad way. I know big indie authors like Lindsay Buroker and Mark Dawson offer their books using all kinds of various methods, but I’ve also seen indies try to sell their books in whatever way possible, regardless if they hurt readers . . . or their reputations.

I tried going wide once, and I lasted six months or so. That was back when I was writing in 3rd person, my books weren’t that great, and I had no idea about marketing. See, the thing is, it doesn’t matter where you publish if you can’t push readers there (and your books aren’t good). The only thing going wide will do is give you more zeroes to look at on more platforms. And that’s another thing authors really don’t understand–KU readers are different from wide readers. When you ask a KU reader if they buy books that are wide, most will say no because KU offers enough of a selection that they don’t have to. They have their favorite authors and Amazon is adding more books to KU all the time. Authors are delusional when they think they can force readers to buy their books by being scammy. KU readers don’t have to fall for it. Al says there are over 4 million books in KU right now (versus the 1.5 million books in Kobo Plus) so it’s just better to understand who your reader is going to be and where they are going to read your books. Anyway, I switched back to KU because it was better for my mental health. I didn’t like looking at the low sales everywhere, and being available in libraries didn’t make up for it. For me, being in KU was a better choice and still is. Here are the reasons why my books will stay in KU (for the foreseeable future):

I don’t hate Amazon, and I don’t hate that KU requires exclusivity.
The other day on Threads someone said they deserve to be in KU without the exclusivity, and I wondered which planet she came from. Life isn’t fair. Amazon doesn’t owe you anything. If you think you deserve to be in a subscription program without being exclusive, join Kobo Plus. There’s less competition over there anyway. Amazon is never going to change a platform they created for a device they invented. Through KDP and CreateSpace, back in the day when their paperback branch was called that, they gave us the tools to self-publish. Without them, it’s hard to tell how long it would have taken for indie publishing to develop into what it is now. I’m not going to look a gift horse in the mouth. I’m grateful to Amazon for the opportunities they’ve given us, and I’ll die on this hill.

I like that it’s income-friendly.
Times are tough. I read books enrolled KU and I offer my books there. I know Kobo Plus is cheaper (KU is $11.99 and Kobo Plus is $7.99 US), but Kindle Unlimited offers more books and a lot of the romance authors I like include their books there. So not only is it a personal choice because of my limited funds, but it’s a business choice because I know thousands of people are in similar situations. Sometimes I get asked if I mind I earn less on a book read in KU than if someone buys it, but I don’t. I make the same amount if two people read in KU versus one person outright buying it, but I just think I’m getting two for the price of one. I’d rather have one reader for a lower royalty than none.

I don’t believe my books are susceptible to piracy any more than other books.
People love to blame KU and Amazon for their books ending up on pirate sites, but I think this energy could be directed elsewhere. The minute you upload anything to anywhere online, your information can get stolen. A well-known author used one of my graphics I made in Canva during her 20booksto50k presentation. (I used it in a blog post on this website and I imagine it popped up in a Google search when she was looking for a graphic to use.) I was surprised to see my design on her PowerPoint (especially since it would have been very easy to create her own), but I never said anything. I was kind of tickled she liked it enough to use it, but that’s just one example of how anyone can help themselves to your work. There’s no one stopping anyone from copying and pasting my words here to create their own blog posts. My books are on pirate sites, and while we like to accuse Amazon of suspending accounts for this, they are reasonable and understand you can’t stop piracy. The issue is authors who like to try to game the system, and I don’t blame Amazon for cracking down. If anything, we can blame other indies for their “shoot now and ask questions later” approach to dealing with us. For every ten honest indies, there’s one who has to ruin it for everyone.

I think being in KU is easier.
Without KU, I wouldn’t be making any money. Going wide is hard. It takes consistency and perseverance. It takes marketing know-how and cash to push readers to all the platforms. I’m not saying that overall KU is any easier or I’d be making bank and wouldn’t still have to log into my day job, but I think it’s easier to push specific readers at one platform. “My books are in KU.” That’s all I have to say and that weeds out anyone who doesn’t have a subscription. Those people aren’t my readers. (Unless they want to be, because I do sell ebooks here and there). I don’t sell many paperbacks and don’t push paperbacks at anyone. All my ads on Facebook say my books are in KU. Sometimes, if I remember, I’ll put the KU logo on the graphic. Being part of a huge ecosystem of books on a platform that is known for selling books makes sense to me, and it frees up a lot of headspace to think about other things.

I’m not scared of Amazon.
This is probably a big thing for a lot of people. They’re scared they’re going to do something and their account is going to get suspended. I mean, I know it can happen. At the base, Amazon is run by bots, and then if you need something, a lot of times their first level of support is someone overseas. I applaud anyone who can speak more than one language because I sure as hell can’t, but sometimes language barriers prevent you from being understood. I’ve had run-ins with Amazon–they blocked a large print book accusing me of trying to publish duplicate content (ah, yeah, it was!) even though I checked the Large Print box when I tried to publish. Despite having been able to publish large print in the past, they wouldn’t let me, and after a couple of go-arounds with KDP support, I gave up.

The other time was last year when they asked me for licensing proof for the stock photos for Twisted Lies. I had what they needed, and eventually they accepted the licensing screenshots I gave them of my DepositPhotos account. I say “eventually” because I sent it in the first time and it was accepted and he told me to publish again. When I tried again, the book was flagged a second time. I submitted everything again, and that time they put it through. Pretty basic stuff from what I hear, but it doesn’t make me not worry. Running your own business is stressful and even if you’re not exclusive, you can still have your account terminated. Being wide doesn’t necessarily get you around that, especially if you really do want Amazon to sell your books because they have the lion’s share of the market in the United States. What you can do is join an organization like ALLi (Alliance of Independent Authors) who have connections at Amazon and can speak up on your behalf. I’ve been a member for a couple of years now, and they have other benefits. It’s $119.00 a year, USD, but because you’re running a business and deal with other businesses every day, I consider it an investment and write it off when my accountant does my taxes.

I’m not scared of having all my eggs in one basket.
I know this is a concern for a lot of people, and the big indies who are making six or seven figures have multiple streams of income. They have ebooks, audio, print, and translations. They offer special editions of their books. They get offers to join in book boxes. They write nonfiction and speak at conferences. They travel to book signings and reader events. They have Patreons and/or sell merchandise. I completely understand that is the way to go, but I’m small, really still consider myself a baby author despite how many books I have out. Audio isn’t possible for me right now, and I do all my own covers, formatting, and editing. The work I do on the side I do for free or accept whatever they can pay because I know life is tough and I do it to be helpful, not to make money. Maybe one day I can afford to produce audio books or pay a translator since the German market is pretty solid from what I hear, but keeping my books only in KU right now is a good fit for me. Yeah, I do publish my paperbacks everywhere because I don’t think IngramSpark is as hard to work with as people say it is. At least, I’ve never had a problem with the platform and either being part of the 20booksto50k group or being a member of ALLi has given me the resources to forgo the fees. And because I do my own covers, I can do them with what IngramSpark needs without the extra cost.

After eight years of publishing, my readers know my books will be in Kindle Unlimited.
Being in KU is part of my marketing strategy and part of my brand. I’ve been writing and publishing for eight years, or only two, I guess, if you just want to count the last couple of years when I created a pen name, started publishing first person Billionaire, and really tried to get serious about my career and where it’s headed, but I think by now, any reader who has found me and read any of my books, especially my series, knows my books are in KU. Probably one of the things authors have a tough time wrapping their heads around is consistency because when we talk about consistency, we’re talking about years of work. It’s really tough to think about what you’re doing tomorrow, and when we talk publishing schedules or a five- or ten-year business plan, you’re expected to look ahead, and by a lot. Part of marketing is training readers to know where to find you. You can’t do that skipping around from wide to KU and then back again. Part of marketing is training readers to know what you write, and you can’t do that skipping around from genre to genre. No one likes that when I say it, but it’s true. When your department store moves things around and you can’t find anything, you get mad, right? You have a favorite restaurant and it closes, or someone is parked in “your spot” at work. Consistency is comfortable, not a box like some authors think it is, and if you can realize readers love consistency and trust you to provide it in what you write, how often you publish, and where you publish your books, the easier marketing will feel. “Build it, and they will come” might not be so easy, but I think “Build it, remain consistent, and they will stay” can be pretty truthful. Anyway, I have a whole blog post on consistency, and you can read it here: https://vaniamargene.com/2021/12/20/buzzword-consistency/

---

Every business needs flexibility, and I’ve proven to myself that when I’m flexible, like pivoting from third person to first, that it can make a real difference. So while I’m happy being in KU, and I’m okay with the limitations that go along with it, I may be open to doing something different if circumstances change or an opportunity presents itself. Amazon may be a cornerstone in our communities, but there’s no guarantee it will last forever. (Which is why I don’t depend on free ISBNs from anyone.) Sometimes I do get bummed because I can’t do whatever I want with my books, but for now, being in KU still feels like the right decision. I don’t have a PA to deal with uploading to multiple platforms or to create graphics and social posts. I don’t have time to submit to promos on Kobo or Apple Books. I just don’t feel like I have time to push my books in a hundred different places so readers can find me. I can run an Amazon ad or I can run a Facebook ad to just Amazon and call it a day. Since I haven’t felt good for a while, that’s all the energy I really have and if you have more time and energy to devote to the marketing part of your business rather than the writing part, you do what you can do and be grateful for it.

I look at choosing between KU and being wide like this: You know how you’re in a grocery store and the lines are long. You have somewhere you need to be so you try with all your might to figure out the fastest lane. You spot one with only two people in it, and what’s this? They both have baskets, not carts. Score! But, but! You have no idea the cashier is in training and it will take him longer to check out those two people than the experienced cashier checking out the longer lines.

Hopping around from wide to KU and back again is like that. You’re looking for the fastest way to success when really, only consistency and hard work will get you there.

Choose a lane, grab a cookie out of your cart, and wait.

One day you’ll reach the parking lot.

Until next time!