Marketing your book feels harder than actually writing the silly thing, and we’re all looking for inexpensive but effective ways to promote our books. I tried eBookSoda last week, hoping to promote His Frozen Heart because of the holiday season. Amazon is turning my ads down now because of their “suggestive pose” and I’m not going to swap out covers just to appease the Zon. I have to keep reader expectations in mind, and them showing a little skin clues readers in this is going to be a steamy read. Amazon tightening up their creative guidelines has more than just me in a pinch, and we’re all searching for ways to replace the ad platform.
Anyway, so while listening to a podcast, the interviewee, Sara Rosett, reminded me of the promotional site and I recalled they weren’t that expensive. For $29.00 you can buy a spot in their reader newsletter and get your book in front of new readers. Similar to eReader News Today, or Free- and BargainBooksy, this is a one-time fee for a one-time promotion.
Maybe in the case of promotions the saying, “You get what you pay for,” is accurate. eBookSoda didn’t do much for me.
Besides lack of sales, the biggest problem I had is they didn’t proofread my ad. This is totally my fault and take responsibility. I should have been more careful with my ad when I created it, but they didn’t proofread it, either, and this is the ad that showed up in the newsletter:
I know the title of the book is my fault–I’ve done this in the past, especially when typing quickly creating ads in the Amazon Ads platform. But I was saddened to see that they didn’t fix it when creating the newsletter. This is a good lesson to proof your own work, but if you expect eBookSoda to also proofread for you, don’t count on it.
As far as sales go, I only sold three books on the day it came out, and nothing afterward. Usually I get a good bump in KU reads when I do a promo, but I didn’t get that either.
You can see from the photos that on the day of the promo, I made $1.28, and the next day $1.41. I didn’t get a bump in KU reads, and those royalties are from a book set at $.99. Overall, for the month of November, I’ve made $12.33 for the first in my series, which definitely is not something to brag about. I don’t have any Amazon ads going right now, mainly because the ones I’ve submitted have been rejected by the AMS team. I was hoping turning to paid promos instead of ads would bolster sales, but it did not.
One of the few pros to the promo site is that there were only two other books with mine in the newsletter sent out that day. When you purchase a FreeBooksy or BargainBooksy through Written Word Media, your book is grouped with several, and it’s up to your book cover and ad copy to really hook a reader into clicking because there is much more to choose from.
I don’t know if eBookSoda’s claims are true–that they can reach 26,000 readers–but I didn’t go for the extras you can pay for with your promo: Twitter and Facebook. They ask if your cover is explicit to not choose the Facebook promo option, and I didn’t because I assumed they wouldn’t like my cover and didn’t want to give eBookSoda a hard time. Possibly if I had been able to choose the Twitter and Facebook ad-ons ($9.00/each) I could have had a more successful promo, or I could have spent another $18.00 on nothing.
At any rate, I won’t be trying eBookSoda again, and I will save my dollars for other promo sites even if they may be a little more expensive.
As for my Amazon ads, I’m up $30.00 total for the month, but I have paused a few of my ads because they are spending more than they are making. Mostly I’ve been writing my next book, and for now I’m going to give up on pushing these books for the holiday season. Since I’m veering off in a new direction, I’m not sure how much time and money I want to invest in my 3rd person past novels anyway. I’m getting really bummed out Amazon is giving me a hard time with my covers, and I’m thinking about going wide with them and just kind of letting them go. I’m not giving up on them, exactly, but I may have found everyone in KU I’m going to find and perhaps wide now would be a better fit. I do remember I had some kind of weird anxiety with my books on other platforms, and I’m not sure what brought that on but it’s worth remembering. There’s something comforting about having all my books just in one place, but having all your eggs in one basket can also be anxiety-inducing for others.
There’s no one answer, unfortunately, and I don’t have a clear path for what I want to do in 2021.
When I try another promo site, I will let you know! Until then, have a wonderful conclusion to 2020, and I will talk to you again soon!
Until next time!