Words: 1670
Time to read: 9 minutes

I was going to write about Indie April in a different post, but I don’t have to much to say regarding my author update, so I thought I would squish them together.

I wrote out my first blog post on my author website last week. I gave a brief update on my King’s Crossing series and let everyone know that I’m going to put Give & Take back to the normal price. It’s been .99 for a long time and I need to put it back before the summer promotions begin and my series launches. I can update you on how many views/visits it received once it’s been up for a bit longer. I hope this will be a successful alternative to my newsletter because I don’t know when or if I’ll ever go back to a newsletter aggregator. I’ll give blogging a try for a few months and see how it does. Readers are clicking on the link in my books’ back matter, going to my site, and still downloading my reader magnet. According to my Bookfunnel stats, I’ve given away 4 copies of My Biggest Mistake this month, and 6 copies in the last 30 days. So, even if they aren’t subscribing to the blog, my back matter is doing its job at least, and readers will know if they want updates to look on my website. Do I mind giving away a book for what seems to be no reason? Not really. I’ve been giving away My Biggest Mistake since about 2022 when I first launched my pen name and I’ve given away over 1,000 copies. I love the book and the characters, and I kind of look at it as a loss leader and an introduction to the kinds of books I write hoping to hook readers and entice them to read my other books.

I started reading my series over again, and it’s going faster this time. Each book is only taking a week, as opposed to when I was adding more to the scenes and each chapter was taking 4-7 days to get through. I’m liking the changes I made and some of the things I added surprise me, but in a good way (because I forgot I added them). I was only going to read the first three and then save the entire read through when I ordered the paperback proofs, but I can take a look at the other books and see how they sound. The more work I put into them now before I order the proofs, the more work I save myself later. I hate how long this is taking, but it’s such a big project that I’m probably smart not to rush even though I am getting impatient and want to write something new.

I don’t have much else in terms of an author update. I need to drag out my calendar and look at promo dates and figure out what books I want to put up for what months. I haven’t pushed a book since December, and I want to do one this spring, possibly in May before my series starts to launch, and then in the fall. I’m tired of Written Word Media promos like Freebooksy and BargainBooksy. Even their Red Feather Romance has the same audience. I tried a Fussy Librarian and I would have to log into my profile and see which book I did and figure out the ROI, but being that I can’t remember, the results probably weren’t that great. I think I’m going to try a site I haven’t tried before like Love Kissed or Robin Reads. I might do Rescue Me, since I haven’t pushed that book in a while. It’s got 79 reviews, so it might do okay. I have never done a free promo on Twisted Alibis and since my King’s Crossing series will have started to drop by then, I might put that one for free in say, September. Then of course, I have A Heartache for Christmas that will need some promo October through December, but instead of putting it for free, I might just start up my Facebook ads again. Besides running FB ads to Twisted Alibis and Give & Take, I haven’t done promo for any of books in a while, I need to get something new going.

I think that’s really I have on the author front this week. So let’s talk about #IndieApril.

I hadn’t heard about #IndieApril until a few years ago scrolling on Twitter, something about supporting indie authors, lifting up fellow writers, and promoting your own work without shame.

It sounds great and probably why it’s been around for so long. I appreciate the concept, I really do, but it’s nothing I want to participate in. I support my friends in other ways, like editing and formatting, doing covers if my skill is up to the challenge. Not that I don’t support my friends online too, by sharing their posts and commenting, but we all know social media is a blackhole, and for every 20 minutes I spend making a graphic to promote one of my books somewhere, I earn fewer than 100 views, sometimes even a lot fewer than that, and it’s not worth the time.

But here are the real reasons I don’t participate in Indie April:

It’s mostly other authors hyping up their work and their friends’ books. Like I just said, I think that’s great, but while you can say until your face is blue that authors are readers too, authors (your friends and acquaintances and authors who pop up on your “for you” page) will never buy your books in the numbers you would need to make the sales you want for any kind of real traction or career. Indie April is nothing but preaching to the choir, and what’s the point of that?

I will say this until I die: Readers don’t care who publishes your books. If you’re indie, or small press, or trad, they don’t look, and as long as you’re giving them a good read for their time and money, they will never care. Shouting from the rooftops that you’re an indie author won’t get you anywhere. Indies are always complaining about the line between Trad and Indie, I see it on Threads, and it was a big topic on Twitter too, but you know who draws that line? Indies do! It wouldn’t even exist if indies weren’t calling themselves that all the time. We’re writers, we’re authors. Indie April gives you no traction as an author. What gives you traction as an author is finding readers, who, once again, don’t care how your book is published. This indie reputation was started and cultivated by us. Maybe one or two readers will care if they get seriously burned by an author, but in all honestly, readers will more than likely not read that author again. It has no effect on you or your books.

Indies have a difficult time breaking out of the writing community bubble and then they wonder why they aren’t selling books. I did the same thing–it’s tough, but that’s the line you should pay attention to. Not every author friend is going to buy and read your book. You have a better chance finding a larger number of readers marketing your book to people who read and don’t write. It really doesn’t help when all your author friends follow you on all the social media platforms. I have the same followers on Twitter to Instagram. I’m being introduced to new people on Threads, though most are writers and authors. I didn’t join Threads with the idea to promote my books, but I’m not a surprised others are. They see the platform as another free platform in which to promote their books, and free, unfortunately, doesn’t get you very far anymore.

I understand the concept of us banding together and supporting each other, but we need to let go of the idea our author friends need or will want to read and review our books. There’s a whole world of readers out there, and my ideal reader is a mom who hides from her kids in the tub with a glass of wine and wants to dip into a good story that has a little spice. She doesn’t write her own books. She’s a reader who reads romance, has a KU subscription, and she’ll either binge my trilogies or a quickly read a standalone, and she’s off reading something–someone–else.

Supporting our friends is great, and I love my friends who support me too, but I don’t ask them to, and it’s never an expectation.

I wrote a blog post a while back about breaking out of the writing community. You can read it here: https://vaniamargene.com/2021/12/06/how-to-break-out-of-the-writing-community-bubble-and-sell-books-to-readers/

Anyway, so I don’t promote my books on Threads, or even on social media at all anymore. I had a good run using a February content calendar but March passed by without a single post from me, and we’re already into the middle of April. Should I be posting more, yes, at the very least so my accounts don’t look abandoned, and maybe after my series is on preorder and I don’t have to think about them much anymore I’ll have the headspace. I’m so caught up in these books (and how I’m feeling) nothing else matters. I know that’s not healthy, either, but it’s how I work and now that I’ve posted my first blog post on my author site, I’ll keep that going. I have no problems blogging every Monday, so I’ll get into a routine over there, as well. I really just wanted to let the MailerLite debacle die down. I’m still embarrassed, but it wasn’t my fault and I rectified the situation in the only way I knew how. Hopefully it works out.

That’s all I have for this week! Have a lovely Monday!