As with most of my online friends, I met A. K. on Twitter many years ago. After I left, I wasn’t sure how many people I’d lose touch with, and when I found her on Threads, I was thrilled! Recently, I saw her reply to this post:
Right away I asked her if she’d be willing to do a guest post to talk about her response a little more, and she agreed!
I’ll let her have the floor now. Thanks, A. K.!
It wasn’t long after I published my first novel, AFTER THE PARTY, that I realized a hard truth. I’d been so focused on getting my novel edited and learning how to manage the technical side of self-publishing that I forgot I would have to market my own book. Specifically, I would have to find my own readers.
I didn’t understand the impact platforms like TikTok and Instagram were going to have on fiction and sales. It never occurred to me that I would have to concisely explain to people my novels’ genre on a regular basis. I never realized how hard it would be to find my readers and promote my book.
I often joke that my novels are marketing nightmares. While some of my novels have romance, I don’t fit into the genre as the love story is often a subplot (or not included at all like my novel WILDE LIKE US). While my themes may be well suited for Upmarket fiction, my writing style does not fit the current trends. I landed on Women’s Fiction, but some argue that it’s more Coming-of-Age. It never occurred to me to lock down a genre and the ideal reader before I started creating.
It makes it hard to find readers when you don’t know who they might be.
I went into self-publishing over traditional publishing because I wanted to write what I wanted without the pressure of conforming to trends and labels. I grew up in a culture of hand-made, home-printed zines. I found bands recording in their garage, burning their songs to CDs with handwritten track listings. I wanted to DIY it. This is something that I lived in my everyday life, so I wanted it to apply to my fiction as well.
While I may have broken even on my first two novels, it occurred to me that writing only what you love, without considering the market, can make self-publishing an expensive endeavour. As much as I love the stories I’ve told and what I’ve created, it doesn’t mean that passion will translate to sales.
Without sales, it becomes difficult to continue producing more fiction. The cost of editors, artists, subscription for websites, etc, all costs money and unless you have funds coming in from other sources, continuing to produce fiction this way may not be sustainable for the vast majority of people.
If I were to start this journey from the beginning, I would take more time to understand what readers are looking for and how that can be implemented into the stories I want to tell. I’d try to find a space where my voice already fit into a thriving community.
In no way do I regret writing my stories the way I did. I was being true to my creative side, honouring the stories I wanted to tell. I was also learning so much. And I still am. My storytelling has become stronger with each novel I create. I wrote without external pressures of deadlines and expectations.
But I’ve also come to realize that if I would like to keep publishing, and would like to do so with more frequency, there needs to be a balance between what I write and what the market wants. Even those bands I listened to and zines I grew up consuming took that into consideration. They had a market and they were filling that need in their community.
There is nothing wrong with writing for yourself or writing based on the current trends or a mix of both. My advice would be to set realistic expectations based on your personal goals and move forward with intent. A good balance would be finding that sweet spot between stories you’re passionate about and ones that make a profit.
For now, I will keep writing my novels as a form of expression and as a hobby. However, I am already making plans for future romance novels that may still explore a mix of emotional topics with a focus on romance first and foremost. My plan is to bring my stories forward in a way that might meet the readers where they are.
Thanks again to A. K. for her post about writing what you love! If you’d like to follow
A. K., you can find her on these platforms:
Instagram: https://www.instagram.com/a.k.ritchie
Goodreads: https://www.goodreads.com/author/show/21836915.A_K_Ritchie
Amazon Canada: https://www.amazon.ca/stores/author/B09HJX6R6P/about
Amazon US: https://www.amazon.com/stores/A.K.-Ritchie/author/B09HJX6R6P
Website: akritchie.com
Vania Margene Rheault 