Monday Musings and Author Update

It feels like it took forever, but I finally finished proofing the paperback proofs of my series. I would have thought since I was feeling better that proofing would have gone faster, but I was distracted just as I would have been if I had still been feeling bad. I can’t blame my health… I’m happy to say that besides looking for snippets for social media (what little I post) I’ll never have to read these again and that probably had more to do with it than anything else. Though, I did get a little teary-eyed when I finished. This is a bittersweet goodbye, for sure.

Overall, I’m very happy with the changes I made–some of the paragraphs needed some plumping up, even after having gotten this far. You just see, and feel, things differently when you read your book as a book. There’s still plenty of work to do, starting with putting in the edits. That always takes me longer than it should because I check and double-check that I’m not editing in typos. I also tweaked the covers and I’ll be checking those changes when I order new proofs along with the formatting. Then, after everything looks good, I have to make ebook files out of the paperback PDFs. Putting changes into six books was enough–there was no way I was doing twelve–but I’ll do that when I’m ready to put the ARCs up. I’m going to make a separate page for this series on my website, including a list of FAQs about the ARCs, Bookfunnel links when they’re ready, and trigger warnings. I still have a lot to do, but I feel like the hardest part is behind me. I can put on some music, make a cup of coffee, and have fun with what I have left.

In other news that’s not boring, I saw on my podcast app that the Self Publishing Show, the podcast that was hosted by Mark Dawson and James Blatch, recorded their last episode. I was a little sad to hear that since they’ve been a staple in the indie publishing community for as long as I’ve been around (2016) and longer. It’s not really a surprise though, considering I listened to a podcast maybe a month ago, and I was confused as to why James hosted that episode alone. No one talks about Mark’s (alleged?) plagiarizing, forcing him to step back, and I guess he’s coping with the aftermath. I’m not a part of the 20booksto50k group on Facebook any longer, nor am I member of the Self Publishing Formula anymore so I don’t have the inside scoop, if they were even mumbling about it. In a different group that I can’t remember now, one person said James was retiring from the podcast because it was too much to handle alone.

Considering they record for YouTube, production of the podcast probably was a lot. It also makes me wonder if they could afford to keep it going, if they’re tightening their purse strings and decided paying their team to produce the podcast was just too much. I have no idea how many indies faded away from their group and stopped buying the ads course and their Self Publishing 101 course because they didn’t want to be associated with Mark anymore. In that vein, I’m sure they planned out guests months in advance, and maybe they just couldn’t find people willing to be part of their podcast anymore.

I don’t have much information on their conference they held in London in June, but it sounds like they still had a good turnout. I can’t find any mention about Mark and if he made an appearance or if James handled it alone. If he did, he may not want to do that anymore, either. The way Craig Martelle talked about organizing the 20booksto50k conference in Vegas every year, it’s a lot, and maybe James won’t want to do it without Mark. It’s impossible to say if their friendship took a hit. We may never know the behind-the-scenes details like that.

I liked Mark, what I knew of him through podcast interviews and how he and James would interact at the beginning of each podcast episode. I’m not spreading gossip or rumors with a malicious intent–I’m simply wondering what’s going on and mourning a podcast I listened to pretty frequently as many did. If you want to listen to the last episode with guests Joe Solari and KDP’s Darren Hardy, you can listen to it here.


Listening to Joe Solari talk about Author Nation coming up in November, it did make me realize that I won’t want to go to any future [20booksto50k] conferences. I missed out on the conferences when they were the way I wanted to participate, and my chance is gone now. Author Nation is too big, too bright, for me and my fledgling author career.

I don’t know if there are any self-publishing conferences out there anymore geared toward authors who haven’t “made it.” Bryan Cohen and Jim Kukral hosted one in Chicago before the pandemic and it was fantastic. I met authors who just published their first book to authors who were making a living wage. Their panels (for everyone, they weren’t breakout sessions) were informative and I was able to ask questions anonymously, which took away the stress. I met up with a friend from Twitter, and overall I had a good time. Maybe I’m not in the loop anymore (which wouldn’t be surprising) but I don’t see these types of conferences offered. The ones I see are huge, requiring authors to make a certain amount to be invited in, like NINC. I should probably connect to some romance writers associations. A lot of the chapters under the RWA went out independently and they do host conferences, even if they’re just virtual. I kind of lost that side of my writing while I wasn’t feeling well, focused more on writing and creating to try to forget about how I felt. I’m missing that, and in the coming months, now that my series is done, I should think about adding it back.

Especially since connecting with people is so hard. I post on Threads, and most of my posts don’t even get 30 views. How can authors connect with other authors that way? I know my opinions aren’t always popular (don’t care about things other people foam at the mouth over), and I don’t have a cat to take pictures of anymore. And on that note, I’m going to stop answering questions on Threads. I get nothing back for answering someone’s question. Yeah, I’m tired and bitter. I don’t need to spend five minutes typing out a response to get a heart reaction. If they can’t take five seconds to type a “thank you!” then I’m not going to bother. They can depend on others for the information they could look up online. I used to think Twitter was bad, but I’m gritting my teeth thinking Threads is actually worse. I’ve been used in the past. It’s not fun and rather not keep up with that tradition. In fact, it takes a toll on my mental heath, and you can read a post where I wrote about that particular subject here: https://chaoscoffeeandconfessions.blogspot.com/2024/07/garbage-doesnt-always-take-itself-out.html


I think that’s about all I have for today. I’ll be taking some time off from writing–not blogging, for this blog or my author blog–but I’m not going to work on another book for a bit. I’ve accomplished a lot since December of 2019, and saying goodbye to my King’s Crossing series at the same time as finally getting some answers for my health issues (though not the kind of outcome I was hoping for) is kind of a turning point. I’m finding some equilibrium with my health and where my publishing is going. I love writing and publishing, but honestly I thought pivoting to first person present and niching down to Billionaire would do more for me and while it has, I’m still not seeing the results I was hoping for. Nobody’s fault, but you know how it is. The definition of insanity is doing the same thing over and over again and expecting a different result. I don’t want to stop, but I’ve been banging my head against a brick wall and I need to find a pillow instead so it doesn’t hurt so much.

Before I say, “Until next time!” you know I love sharing other authors’ journeys, and when I was talking to a friend yesterday morning and she mentioned all she learned posting to free sites like Wattpad, I asked her to write something about it for my blog. She said she already did for hers, so if you want to read about an author’s experience using free sites that led to her publishing through KDP, you can read it here. We all start somewhere, right? Even if it feels like years later we’re still in the same place. https://ananyascribblesaround.wordpress.com/2021/08/08/i-used-to-post-my-stories-online-for-free-and-i-dont-regret-it/

Thanks for your time, and I hope you have a great week!

Until next time!

Mid-Year Check-In

Words: 1802
Time to read: 10 minutes

flatlay desk--keyboard, cactus plant, and calendar showing June 2024. text reads mid-year check-in

I truly cannot believe we’re half way through 2024 already. Time flies, even if you’re not having fun. There has been so much that happened since January, but I think the second half the year will be even busier. Let’s catch up:

Health Update
So, I think you all know by now that I had a really crappy last four years. I had undiagnosed vulva lichen sclerosis, something that I got when I used a certain brand of dryer sheets. My skin must have had a reaction, and for four years, a hysterectomy, and twenty-two visits to the clinic, I lived with it. No one here knew what was wrong with me, and in February of this year, I finally went to the Mayo Clinic in Rochester, MN. My nurse practitioner was a star, and she knew the second she looked at me and since then I’ve been on a treatment plan. I’m doing well in a lot of ways, but mentally, I’m still struggling. I don’t want to go into it anymore than that, but I do blog about it, and if you want to follow along there, you can look here: www.chaoscoffeeandconfessions.blogspot.com. Suffice to say, I’m on the mend, and after living so long with that condition, it’s a miracle I can say it at all.

King’s Crossing Series Update
Another topic that is all too familiar, so I won’t spend much time on it. I haven’t published since November, and I think my sales are taking a hit for it. The last two weeks of May were really hard, and the beginning of June isn’t shaping up to be that much better. Amazon has forgotten I exist, but it’s a tough market out there, so I’m not surprised. To catch their attention again, the only thing I can do is publish, and I’m happy to say I’m nearer to that goal. I ordered my series proofs yesterday, and I’ll read through them looking for any typos I missed and formatting errors I have to fix, and that will be that. Reading six books will take me a couple of weeks, but proofreading will be faster than editing and I should be able to put up my ARC copies at the beginning of July. I’ll have to give ARC readers time to read and review, so my first book, fingers crossed, will go live at the end of July or the beginning of August. It sounds easy, but there’s a lot of work that will be involved with that. I’m going to create a separate page on my author website especially for those ARCs, and I’m going to need to list the release dates and the dates the ARC links will come down as they can’t be up when my books drop into KU. There is only one entry point, book one, and not everyone is going to want to sink their teeth into a series like this, especially if they’ve never heard of me before. Also, four of the six books end on cliffhangers, and that will need to be posted front and center because I know some readers won’t read if there are cliffhangers. The short amount of time between releases should help–cliffhangers are the worst if you have to wait months or even years for a resolution. That won’t be a problem here, and listing the release dates and having them all up on preorder so readers know they’re coming should help. I’ll need to make graphics and pull quotes, but once all that’s done and things are posted, I should be able to sit back and let the wheels turn on their own. I’m not going to do ARC forms (you can read my thoughts on them here: https://vaniamargene.com/2023/11/06/arc-forms-creating-a-review-team/) and readers can review in their own time and where they want. I’ll put them up on Booksprout, too, so I guess I’m thinking I’ll give away about 150 copies of each (100 on my website and 50 through Booksprout). That’s 900 copies, but if they can get this series running, it will be worth it. I feel like I just haven’t handled my releases very well and I’d like to do what I can push this series. That will take up my summer and they’ll release six weeks apart through February. After those are done, I’ll have another standalone ready to go, and I’ll release that, maybe in June. I can’t say what will happen after that because what will be published toward the end of 2025 into 2026 hasn’t been written yet. That’s enough for that series, and if you want more in-depth musings, you can look here: https://vaniamargene.com/2024/04/29/author-update-kings-crossing-series/

Ad Spend vs. Royalties Update
It’s probably a good idea I do this because I’m terrible at keeping track of my ad spend. That I have a little to play with and that my royalties leave me in the barely black aren’t excuses. Not keeping track isn’t the best way to level up, so I’ll go through what I’ve made and what I’ve spent so far.

As far as royalties go, I’ve made $3,1839.91 this year. That’s $1400.00 shy of what I made the entire year last year, so unless something serious happens to me, I can safely assume I’ll surpass that. Having so many releases this year will help a lot, I think, if I can give this series some traction and it sells. $2,500.00 of that is from KU reads, $643.00 was from Kindle sales, and there was a handful of dollars from print sales. My top sellers were my rockstars, but that’s not a surprise because that’s where I shove my ad money.

So, speaking of ad money, let me pull up what I’ve spent–more on Amazon ads than I wanted, at $711.83 so far. I think I’ll turn them off and not spend anymore on them this year. I have FOMO, and I give in to running Amazon ads even though I haven’t seen ROI using them in a long time. I panic whenever my sales dip, but sales naturally ebb and I shouldn’t be scared of it. FB ads, at least I can say my $2140.97 brought in what I spent and I still have two that are running with no end date because I get likes on shares on them on a daily basis. Social proof is what keeps them going and at .12 and .8 cents a click, they’re cheaper than Amazon ads will ever be. I have to remember that the next time I want to start my Amazon ads up again. They are too costly to keep going. With all the other extras I pay for, like Bookfunnel and Booksprout, my Canva account that renewed, etc, I’m just breaking even.

If I don’t run Amazon ads for the rest of the year and only leave the two FB ads going, I’m curious what the rest of 2024 will look like for me. It will be a skewed experiment at best because I won’t always have a series to rapid release, but I won’t be throwing money out the window. I’m proud of the books I’ve sold so far this year, but eventually it would be nice not to have to pay for every sale. I may have to start investing more time in social media than ads. You pay in money or time, but I haven’t given much time since I haven’t been feeling well, and while I’m not feeling 100% and never will be, I might have to dust off my social media accounts whether I want to or not. The big players are on socials and that could be a turning point for me–if I can stick with it long enough to see some movement.

Bits and Pieces Update
As for anything else, I’ve been keeping an eye on my Amazon followers for my pen name and I’m up to 266. At least people are reading and liking my books enough to follow me. I’ve said in the past I’ve given away more of my reader magnet since switching my newsletter to a blog format than when I was sending out a real newsletter through MailerLite. I’ve given away 35 in the last 30 days, so I’m glad to know people are still clicking and downloading. Turning to blogging isn’t ideal, but that whole debacle was so heartbreaking and I’m happy it wasn’t as bad as it could have been. At least I had the smarts to back up my mailing list and import them into my WordPress website. I see some authors who don’t back up their lists and something happens and they lose all their subscribers.

There are a few other odds and ends, like my blog posts. The updated blog post I did for my Canva tutorial (Updated! Creating a full wrap paperback book cover using Canva (plus more screenshots!)) is finally surpassing the original (Doing a Full Paperback Wrap in Canva for KDP Print (plus screen grabs)). The updated blog post has been read 2,214 times this year and the original 928. I’m glad those posts are helping people.

I haven’t been on TikTok since December and I haven’t posted on Instagram since March. I was cross posting, so more than likely I haven’t posted anything on my FB author page in about as long. I’ll need to see what I can do about that–especially since things are slowing down with my series now and pretty soon they’ll be done.

That’s about it for my mid-year recap. My health and my series have taken so much of my time that I’m not sure what I’ll do next. I’m working on a standalone I wrote in 2021 to get ready to publish, but there’s no rush to get that done, for obvious reasons. I’d like to read and clean out my TBR list on my Kindle, but I’ll have to charge it. I’ve lost a lot of joy in the past four years, feeling how I am and dealing with some other things, like breaking up with my fiancé, and I know “finding myself” however cliché that may be will take time. It would be nice if I could slow down and just enjoy the summer, but I always say I’m going to take a break and never do. As much as I’m burnt out, writing and publishing has been my safe haven the past few years, and not having to hide will be a change. Not wanting to hide will be a change. I know what my health issues are now, and that’s a big deal, so I’ll take it one day at a time and see where I land at the end of the year.

One thing I know for sure–no more Amazon ads.

Have a good week!