Reader Magnet Prep Work

A reader magnet is also known as a cookie to bribe, I mean, encourage readers to sign up for your newsletter.

During the past couple of days I’ve been plotting the novel that is going to be my reader magnet for my newsletter. A reader magnet, or a “cookie” as some refer to it like Tammi Labrecque and David Gaughran, (though I think David borrowed it from her as they’re friends) is something free to entice readers to sign up for your newsletter. Authors give away a whole gamut of things from little short stories to full-length novels. Something Zoe York said in an interview on a podcast I listened to a long time ago (I forgot which one, I’m sorry) said that as an author who writes novels, giving away a story that is less than novel-length doesn’t make sense, and I took that advice to heart. It would be more time/cost effective to write a novella, since I could probably write 20k in just a few days, but I don’t write novellas, nor do I sell them, so skimping on my reader magnet doesn’t make much sense.

But, as I write my novel, I’m going to have a hard time parting with it. As an author, I give away books all the time. I do a Freebooksy now and then, and if someone approaches me and says they can’t afford to buy a book, I’ll send the PDF at no charge. That doesn’t happen very often, and I only had one taker when I offered up Wherever He Goes in an exchange for a possible review. Writing a reader magnet for the sole purpose of attaching it to a newsletter sign up will be a different mindset altogether, though I know it needs to be done. Giving a book away in a newsletter is almost the standard these days, and you’re missing out on a newsletter-building opportunity if that’s something you’re not doing.

It’s frustrating, in a way, that indie authors have trained readers to give away their email addresses for a free book, and you sometimes will get only freebie-seekers when you do that. Curating a list of readers who are interested in your work and sign up to stay on top of what you’re doing can be time-consuming and one of the (many) reasons I haven’t bothered with a newsletter yet.

That’s why I decided to write a full-length novel and write it to be the best book it can be. I want readers to have a taste of what they’ll get when they read my future work.

The plotting is almost done, though I am missing a couple of the big things I need to make the book move. I always have something huge in the middle of the book to prevent saggy middle, and always the BIG BAD that breaks them up (momentarily) toward the end. I have their backstories ironed out for the most part and I had to do a lot of name research to name the male MC because I have a habit of reusing names.

I also had to figure out where the novel was going to take place–all my books, even the ones I wrote in 3rd person past, are set in Minnesota, usually a fake city so I don’t have to worry about details. I make the city how I want it, and no one can complain. A good setting can actually become a protagonist/antagonist in its own right. A long series that comes to mind is Susan Mallery’s Fool’s Gold, a fictional town in California with a mayor who appears to be able to do a little magic through some not-quite-believable coincidences. I chose a fictitious resort on a lake in Minnesota, and I’m using the Arrowwood Resort Hotel and Conference Center as my muse. It’s not that far from me, in true, physical distance, but I’ve never been there. Here’s a picture from http://www.planetware.com from the Arrowwood website:

This resort will have everything the characters need to occupy themselves, and hopefully get into a little trouble, too. With a spa, pool, waterpark, marina, and much more, there’s no lack of things my characters can do. Because we’re talking about a billionaire family, they’ll own the resort, naturally.

I’ve been doing the preliminary work for this book–but doing so taking some advice from Suzy K. Quinn and Elana Johnson. I’ve worked out the potential cover, the tropes, the tagline, and the subgenre. Keeping in line with the “Package is the Promise” idea, this is the working cover for I suppose what will appear on Bookfunnel (though I haven’t gotten that far in the research stages yet).

The plot is about what you would expect–he’s best friends with her brother and when she was in her teens, he made fun of her for her looks. She never forgot it, and now when they meet up ten years later, he’s a bit surprised at just how far she’s come. This is a fine line to walk because he has to love her for who she is or he’ll get skewered in the reviews for being shallow. That means I have to make sure they spend a lot of time together so he can get to know the type of person she is. They don’t work together. I had to think of away he wouldn’t know she changed. So she doesn’t work for the family company–she set out on her own to make a reputation for herself on her own merits. He’ll come to eventually respect her for that, but at the beginning of the book he hates she’s not working for the family. There are a lot of layers and I’m really excited to start writing this book.

Still not 100% sure if I’ll use my initials for my pen name. I’ve been told to use my real name and brand the books differently from my 3rd person stuff, and I’ve been told to find something romantic that is in line with the authors who write billionaire romance. Chances are pretty good that the readers who like my billionaire stuff won’t move over to my 3rd person books, and that’s okay–that the whole point of the pivot. I don’t want to distance myself too far from the real me, otherwise I’ll have a difficult time being authentic in my newsletter and other social media platforms. I don’t want to hide behind a pen name, but I want to make it clear these books are different. We’ll see what happens.

Writing a cookie and starting up a newsletter is an exciting (and long-coming) thing for me. I’m excited to see where it takes me.

Thanks for reading!


2 thoughts on “Reader Magnet Prep Work

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