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It’s valid to talk about our struggles as authors. It’s something I do almost every Monday. We like to know that we’re not alone, that we can relate to people and what they’re going through with writing, marketing, and publishing.

But sometimes it gets out of hand. In the past week or so, there’s been a big TikTok account that has taken the concept of sharing our struggles just a little too far, and what started out as “I really need some support” has turned into a huge marketing strategy constructed pretty much on just . . . pity. I don’t want to go into all that, the article I linked to actually does a really good job, and honestly, I’m not interested enough in that person to do a deep dive to write my own post about it.

Actually, I see a rendition of it on social media all time. Little posts like, “I haven’t sold a book this week/month/year,” or “My husband just got laid off, any sales will help!” or, “I just had a death in the family. I’ll donate proceeds to their funeral if you buy my book,” or “I can’t afford my cat’s vet bills, please, any reads in KU will help a lot.” I sympathize with each and every one of those people. I really, really do. I’ve had financial trouble. I lost three cats in five years, and let me tell you, the vet costs were astronomical. I’m not a stranger to needing money, but what I didn’t do was ask my readers to help me by buying my books. Why? Because:

One: Book royalties don’t work like that. Amazon doesn’t pay us for today’s sales for three months, so even if I managed to guilt-trip a few people into buying my books, it wouldn’t help. Three months is a long time to wait when you need the money now.

Two: My financial situation isn’t my readers’ business nor is it their responsibility. Asking them to buy my book so I can have some cash to pay bills or whatever else grossly oversteps the author/reader relationship.

Three: It erodes reader trust. After a while, they won’t want to see your social media posts because they’ll be afraid you’re going to ask them to do something they can’t do. Not all readers have a ton of disposable income, and if you have a short backlist, maybe they already supported you and will feel bad now if they’ve already bought your book and don’t want to buy it again.

Four: It takes attention away from your books. As an author trying to create a professional reputation and a credible and enjoyable backlist, that diverted attention could cost you. Not only for just that day, or that week, or that month you’re begging for help, but . . . forever. Followers can mute you without unfollowing, so you may never know the true damage you cause. Out of sight is out of mind, and in this time of content saturation and short attention spans, it doesn’t take much for a reader to forget she ever read anything you wrote.

The only time you should be asking readers if they’d like to read your books is when you know that what you’re offering them is something you think they would enjoy, either because you know they’ve read similar books to yours or they asked for a recommendation and you have something they’re looking for. That’s it.

But, I can hear a lot of you saying, I share my bleak numbers and empty sales dashboards to have support and so others don’t feel alone. That’s understandable and you’re not alone thinking that, but unfortunately, the reader/author line blurs more every day. I know this and take the risk keeping this blog up. Maybe a reader would find my indie talk not to their liking and skip out, either from this blog or my books too, and that’s okay. It’s unrealistic to think that we can keep our roles completely separate, so let’s just say begging for sales in most ways is unappealing wherever you happen to be hanging out online.

Besides, and I wrote a whole blog post about this before: transparency means diddle squat if you’re not prepared to have a conversation about why your sales are in the toilet and how to fix it. Saying you had zero sales so far for the month of June means little. That’s pity marketing if I ever heard it. You can frame it any way you want: “Just letting people know how tough it is out there. No sales this month.” “Being transparent today. No sales for this month. Keep on keeping on.” “No KU page reads this month and we only have a couple days left. Fingers crossed next month is better.” Those all sound familiar because we hear them all the time, but what I really want to ask is, What are you doing marketing-wise to combat this? Are you only posting on Facebook? Only Threads? Pinterest? How’s your cover, how’s your blurb? Is your book first in a series that won’t be done until 2030?

If you’re not ready for the hard conversations, then you have no business sharing. Some people will ask, out of a want to help you, and mostly I hear, I don’t have money for ads, or ads didn’t work for me. There are a lot of reasons why ads don’t work, the top one being your book isn’t advertising-ready. The cover is off, the blurb is confusing. You didn’t choose the right keywords or categories and the ad platform is confused and doesn’t know who your readers are. Those things are fixable. The money thing, not so much, but indie publishing is the only business venture I know of where people think they can start a business with no start-up cash. It’s completely unrealistic to think you can publish a book and have it be successful completely for free. People get really mad at me when I say stuff like that and call me privileged, but it’s true. Even a simple artist who wants to sell paintings on Etsy needs money to buy canvas and paint. It’s really crazy and probably why Kickstarter has had another surge in popularity recently. Authors need money to produce books. It’s always been that way.

So, the biggest takeaway from this post today is, should you be sharing that online? Do you really want your readers to see it? Do you really want your peers to be feeling sorry for you? I have a lot of sympathy for my “co-workers” such as they are, but whenever I take a look at their books, I can usually find a hundred ways to fix what they’re complaining about. New cover, new blurb. Get that series done. Fix your formatting, your title is confusing. Your ads won’t waste money if you’re selling a book people want to read. You may need to experiment a bit with your audience–Facebook wants to shove your ad in front of everyone which we all know rarely works–but even though I’ve complained about my own ads, I’ve never lost money. Simply broken even which I don’t consider a failure, I was just having mental health issues and decided to step back from the grind.

Anyway, so 2025 is half over. We’ve got six more months to get stuff done. Can you go through your backlist and make a list of things to fix?
*Cover–just because you like it doesn’t mean it’s working
*Blurb–too confusing or too vague because you don’t want to give away spoilers may turn readers off
*Look Inside: the first 10% is important. If nothing is happening or you start off your book with an info dump, you won’t hook readers.
*Make sure your categories and keywords are solid
*Price competitively

Then you can:
*Do a couple of free days and join an author-driven promo
*Learn Amazon ads
*Buy a promo from Written Word Media or places like Fussy Librarian and Robin Reads

Let’s stop the pity marketing and take matters into our own hands. We have the power to fix things and acting like you don’t just makes you look bad.

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One more thing before I head off to get my errands done for the day: Angela James is offering a deep POV workshop on July 8th for $30.00. Improving craft is another way to increase sales. No one wants to read a book that sounds like crap and is full of telling. Angela’s a fabulous editor who used to work for Harlequin’s Carina Press. Take a look at her workshop, and if you haven’t invested in your author business so far this year, this money will be well spent. This is not an affiliate link: https://angelajames.co/deep-pov-workshop/

Have a good week everyone, and if you live in an area that’s been hit by storms, stay safe!