2,277 words
12 minutes read time

This year, 2026, marks the tenth anniversary of the first book I ever published. The Corner of 1700 Hamilton is a speculative contemporary romance told from his and hers POVs–the first novella in his, the second novella in hers. I wrote it specifically to publish, and beyond that, I’m not quite sure what I was thinking. Well, I know what I wasn’t thinking. Genre, building an audience. What my brand was going to be moving forward. I had discovered indie publishing where everything is made up and the points don’t matter. (H/t to Whose Line is it Anyway where their slogan fits what indie publishing used to be pretty accurately.) I made the cover myself in Word and formatted the manuscript using a KDP Word template to get the margins, gutters, and page numbers right. Since then I’ve edited it a couple of times and redid the cover probably about five times now. I always cringe when I see someone reading it and I should probably just take it down since it’s not worth selling–it still has some telling and a strange plot–but I guess it’s not hurting anything. A reader will know real quick if they want to keep going after the first paragraph.

Anyway, I don’t need therapy to figure out why I wrote it or why I keep it up for sale. I wrote it to feel part of the writing community and I keep it on Amazon for nostalgia.

You’d think after ten years I’d have something meaningful to say about it all. Some deep philosophy about writing and passion and how much it means to me that my books carried me through some of the toughest times of my life, namely, a divorce, a health issue that fucked me up for a good five years, and breaking up with a man who said he loved me and wanted to marry me but then treated me like garbage. Writing was the one thing that was with me through all of it, and honestly, I’m a little surprised that I don’t have any triggering feelings toward my pen name. I started publishing under my initials in 2021, a year after I started having health problems, and those problems pressed down on me while I wrote and published every single one of my first person books. Luckily, that isn’t the case, and I can reread my backlist without feeling anxious, only regret that my health issues took away from the experience of writing them.

I’ve seen a lot in the past decade, but no, I don’t have anything deep or profound to say. I’ve made plenty of mistakes, and of course, anyone who does make mistakes wonders what their career trajectory could have been like if those mistakes hadn’t been made. Doing my own covers, not working with an editor when an honest one was a lot easier to find. I’m sure publishing subpar books hurt me in ways that can’t be measured. Even now, though I’ve gotten better at doing covers and self-editing, taking every step of the publishing process upon myself is probably slowing me down. Changing how I do things would take a lot more money and a lot more work now than say, six years ago. COVID changed the publishing landscape in many ways and with AI, finding an honest editor who won’t just run your manuscript through ChatGPT or ProWritingAid is its own nightmare. Then after you find one, or hope that you have, you need the money to pay, and with no money coming in, it’s harder to find the money to go out.

I thought I’d write about all the things I’ve learned in my ten years of publishing, but I’ve written about that in some way, shape, or form, for years and I don’t know if it’s worth repeating those lessons. Mainly, because, well, writing a good book doesn’t ensure success. Writing an amazing book, putting a fabulous cover on it, and writing the most enticing blurb is only the first entry on a very long list to find readers. Luck plays such a huge part in an author’s success, and for a long time I pushed back against that, saying stupid stuff like, “The harder you work, the luckier you are,” and “Be prepared to take advantage of opportunities that may come your way.” Those two things are true, up to a point, but they don’t take into account pure luck, like an influencer getting a hold of your book or word of mouth by the millions. Luck like that happens, we see proof of it every once in a while, but no matter if the stars align or what your horoscope says, you can never predict or manufacture it for yourself.

So, what have I learned during my ten years writing and publishing? I’d say….

Trends last longer than we think. (If you wanna chase vampires or write something like Heated Rivalry to get in on the action, go for it!)
One of the most common pieces of advice I hear for authors just starting out is not to chase trends. Write the book of your heart then figure out the rest later. The problem is, writing a trendy book could be the book of your heart. Every book I decide to write is the book of my heart or I wouldn’t write it. If you want to write something that’s trending right at this very moment, do it! Trends take years and years and years to fade, if they do. E. L. James put billionaires on the map and that was fifteen years ago. Take a look at any top 100 romance list and you’ll see that billionaires still sell. Hockey isn’t going anywhere. It’s not merely sports romance anymore, it’s its own romance subgenre. Write what you want because the more people who pile on a trend, the longer it will stay. Just make sure you include what readers are reading the trend for. Keep up with reader expectations but add your own twist to stand out.

Why I started thinking about marketing before writing.
This one might get some flack too, but it’s true. After you write your book, It’s too late to try to figure out tropes, categories, genre, and who your readers are. You’re not going to rewrite it if you realize mashing four genres together wasn’t a good idea or you have no idea what your tropes are. Or if you think your audience is older but your characters are barely out of their teens. Deciding genre, what tropes you’re going to include, what the ages of your characters are and who they’ll appeal to before you write will help you position marketing efforts once your book is done. Knowing your genre and category will also help you create your cover so it fits in with other books. I understand why this gets pushback–thinking of your book as a product instead of art first puts a bad taste in people’s mouths–but I’d rather think of reader expectations than be disappointed after I publish because no one wants to read it.

What ads taught me.
It takes a lot of honesty and market knowledge to admit when a book isn’t working. The cover’s off, the title’s weird, and the blurb is bland because you were too afraid of revealing spoilers when you wrote it. You don’t have enough social proof–reviews, a series not finished–to make your book look desirable, and you lose money on clicks or even worse, you don’t get any clicks at all, just a low number of impressions that make it look like the ad platform was trying to show your book to someone.

Probably the biggest complaint I have ever seen in my ten years in the industry is people saying, “Ads don’t work for me.” They don’t for a reason but it’s not for reasons anyone wants to hear. I’ve lost money on ads, and I don’t blame it on anyone but myself. The blurb could have been better or the cover wasn’t right. Over the past ten years, I’ve learned that my covers didn’t always hit the genre mark and blurbs need a hook, motivation, stakes, and consequences. Your keywords need to be on target as well as your categories so the ad platform knows who to show your ads to. If your ads don’t work, it’s fixable. You just have to be honest with yourself about what needs fixing and do the work to make the changes.

What people really want when they complain.
If you know me, you know I’m a fixer. I’ll happily redo your cover if my skills allow or help you brainstorm a new blurb or look at your product page and tell you what’s keeping readers from clicking that buy button. Unfortunately, it took a lot of people telling me to mind my own business to realize that when they complain about sales they don’t want a solution, they want validation that their choices are solid so they can blame something else. I see it a lot on social media– “Why aren’t my books selling?” “Why aren’t I being invited into author book promos on Bookfunnel?” “I made this cover, tell me what you think!”–and I have learned to scroll by. I only hurt myself when I try to give an honest opinion to someone who doesn’t want it. I’ve learned to mute perpetual complainers and to keep scrolling past people wondering why their $8.99 ebook isn’t moving. I’m not going to lie to someone to make them feel better. They don’t want to hear the truth so I’ve stopped trying to say it.

You never get time back.
Probably the saddest lesson I’ve learned is that you don’t get time back. You don’t get a book launch back. You don’t get the time back you used helping someone who didn’t appreciate it. Making mistakes is how you learn and the lessons you learn making those mistakes need to compensate for the time you lost. Anyone who hears that I’ve been writing and publishing for ten years and not making a living wage would have a right to be confused and baffled. That’s why there are days I take my success, or what there is of it, so hard. I’ve been consistently writing books and publishing them for ten years. But they weren’t always written to market, they weren’t always well-written or well edited, and they didn’t always have good covers on them.

During the past ten years I’ve moved forward in other ways. I know how to make a nice cover-to-market in Canva now (depending on the genre and what I can find for stock photos). I know how to format with Vellum. I know how to edit–just ask the last couple of people I’ve edited for. I know what goes into a nice-looking graphic. The knowledge I’ve picked up since I started self-publishing is priceless, and the number of people I’ve been able to help writing this blog for the past ten years means a lot in a different kind of way. There are many authors who don’t touch the nonfiction side of indie publishing. They don’t blog about the process, they don’t speak at indie cons like NINC and Author Nation. It wasn’t a path I consciously chose for myself either, but I wouldn’t do it over. If I felt like that I would take my blog down and stop giving my time to it. What I can do is measure my time and use it differently. Use what I’ve learned to put out books that don’t need work after they’ve been published. Choose more carefully who I help. Guard my time and don’t waste it doing things I don’t want to do like post on social media. Don’t watch that webinar if I don’t think I’ll get something out of it.

I like to look ahead and plan, but ten years is a bit out of my depth. I’d like to say in five years I wrote my breakout book that turned things around. Maybe I will. If I do, I’ll have long, nicely edited backlist holding me up.

I’ve had a lot of fun these past ten years and my writing saw me through a lot of turmoil and trauma. Now I’m easing back into a life that’s not so bumpy and I’ll keep writing.

If you just found me, hi, and welcome. Let’s keep learning together. And if you’ve stuck with me, thank you. Let’s hold each other up for the next ten years.

I’d like to thank a lot of people who have helped me in some way, especially at the very beginning. They aren’t all around anymore, some taking their books down and pursuing other things. I’ve lost track of quite a few people who wrote under a pen name then faded away. You can’t keep tabs on someone who never quite existed. But here they are in no particular order and their Amazon links if they’re books still available:

Joshua Edward Smith: https://www.amazon.com/stores/Joshua-Edward-Smith/author/B0144PO138
Jewel E. Leonard: https://www.amazon.com/stores/Jewel-E.-Leonard/author/B01APTIMY6
Alia Stephens: https://www.amazon.com/stores/Aila-Stephens/author/B0775W5X84
Gareth S. Young https://www.amazon.com/stores/Gareth-S.-Young/author/B005L7YH2E
Mollie Wallace (unpublished)
S. Hunter Nesbit (delisted)
Thomas Jast (delisted)
R R Willica (published under a pen name she kept private but is now delisted)
D. D. Syrdal https://www.amazon.com/stores/D.-D.-Syrdal/author/B00VTVDKNS
Lexi Miles https://www.amazon.com/stores/author/B0196OSLBU
Brickley Jules https://www.amazon.com/stores/Brickley-Jules/author/B01M1Y9DIB

Then the few that wrote or had social media under pen names I can’t remember or who have disappeared: Al, Holly, Tori, and Mr. Blackthorne whose naughty writing prompt actually inspired what turned into A Heartache for Christmas. SMH.

Thanks for playing!