Good morning! I don’t have any new goals except that I would like to finish listening to the second book in my Cedar Hill duet so I can format them and order the proofs from KDP. I’m going to take a break before proofing those and I probably will write the billionaire-wants-a-baby trope novel that’s been in my head for a little bit. I wasn’t going to, but I need something to do with my time. It was going to be a standalone, but my FMC has single friends, and I realized it would be a good start to a 5 book series, or so, though the rest of them will have to be put on the back burner for the time being. I’m still looking at an April release for book one of the duet, and I’m gathering information on launch plans and forming a tentative schedule for the first month of its release. Maybe I’ll blog about launch plan ideas for next week and give you some of the resources I’ve been checking out and my thoughts on them.
Today and I wanted to talk about BookFunnel. BookFunnel has been around for a long time as a book distributor and also a newsletter builder. I’ve heard a lot about BookFunnel in recent months, especially at the beginning of this year as we all look toward our new goals for the year and how we can better run our businesses. It’s not a secret that I’ve been talking about my newsletter on the blog, all the steps I’ve had to take to set up a newsletter through MailerLite, and my back and forth and back and forth with whether to offer a reader magnet or not. I did, in fact, decide to offer a newsletter magnet–one of my shorter (78k) standalones I was going to publish this year. Instead, I uploaded it to BookFunnel, and in my welcome email, I give readers the link they need to go to BookFunnel and download it.
When I was looking into setting up my account, I wanted to research how to do things on there before diving in. That’s just my way. Before I even opened Vellum (a formatting software) I watched hours of how-to videos so everything would look familiar. I hate stumbling around, not knowing what I’m doing. I watched this how-to video on Mark Dawson’s SPF channel on YouTube:
That was very helpful, and it talks you through initial set up. While I believe, like Elana Johnson, to begin as you wish to continue, I just signed up for the $20/year plan.
You can look here for what the plans offer. Ultimately, I’d like to go with the mid-list author plan as the $20.00 plan doesn’t collect email addresses if you send traffic directly to the download page. It creates an additional step for your reader as you have to send them to your newsletter sign up page and ask them to sign up before they have access to download your book. You can say it will weed out the freebie seekers, as if they do go through all the steps to sign up for your newsletter to have access to your free book, chances are they really like what you’re writing and will remain a lifelong fan. On the other hand, you want to make things as simple as possible, and well, extra clicks will always turn some people off.
I just pay so much for other writerly things right now that another $100.00/year on a pen name that I’m not sure will take off just seems a bit much. (My Office 365 subscription, Canva Pro, and my WordPress subscription come to mind off the top of my head.) I’m going to release a duet and a standalone this year (and possibly a Christmas novel in November/December if I can find some Christmas spirit) to get my feet wet, and I think that will be a good enough gauge to see if my books are going to resonate with readers. I can upgrade at any time. Probably the most inconvenient thing about choosing the cheaper plan is that you can’t run a Facebook ad to your reader magnet. A lot of authors I know will run FB ads to their BookFunnel download page and let BookFunnel collect the reader’s email address for the newsletter signup before they can download the free content. BookDoggy will also promote your BookFunnel download link. Paying for newsletter signups is a bit controversial, but I’ve heard good things about running Facebook ads to your BookFunnel link to grow your mailing list. I just want to test out my books first to see if there’s even an audience there before spending more money. I’ll have my newsletter sign up in the backs of my books, the cover of the reader magnet, and the blurb to entice readers to sign up.
The downloading page is beautiful. Here’s the page to my reader magnet:
The landing page displays the entire blurb, but this is what it looks like before you scroll down. I’m not going to share the link with you, but I do offer a short story, and I’ll share that link with you now.
I had an idea for what to do with a short story that I wrote a couple of years ago. It doesn’t have a happy ending, doesn’t fit in with the brand I’m trying to create for myself, and I had no idea what to do with it. It sat in a notebook for a long time, and when I was writing the second book of my duet, I had an idea of what to use it for. In my second book, Talia, my FMC, gives her email address to Beau, the MMC. I don’t know about you, but when I was a kid and there was a phone number in the book I was reading, I dialed it. If only to hear the “That number is not in service, please check the number and dial again” recording. I’ve always been curious, always wanting to know what, where, when and why (and the name of the dog), and I’m still like that. It drives my kids and sister crazy. Anyway, when Talia gives her email address to Beau, I thought, what if someone emailed that address and what if Talia responded? It’s a fun Easter egg probably no one will ever figure out, but if you email her address, you’ll receive an autoresponder message that thanks the reader for emailing, apologizes that she can’t get back to you personally, but as a thank you for emailing, please download a short story she had to write for English class (she’s in college in the book). I created an email address for her– taliajeanscott(at)gmail(dot)com –and set up a vacation autoresponder with the BookFunnel link inside it. Was it a lot of work probably for nothing, yes. But I don’t think I would have bothered to do it if I hadn’t had the short story already written.
If you want to test out BookFunnel as a reader to see what your readers will get if you use it, you can download Talia’s short story as a demo. Be careful if you read it–it’s 5 chili peppers on the heat scale–which is another reason I felt I didn’t have anything to do with it. I write open-door sex scenes, but nothing like that short story that borders on erotica, I think. Anyway, here’s the link, and a picture of the landing page if you don’t care about downloading it: https://dl.bookfunnel.com/xwng7qjy2w
Yes, I had to format the short story with Vellum (another writerly purchase, but has earned back what I paid and much more), add the copyright page and author’s note in the back, and I created the book cover with Canva using a Deposit Photo stock photo. It probably was a whole lot of work for little gain, but it was something fun, so whatever. I’m not the first author to provide Easter eggs in their books, and these days, we’re all looking for a bit of an edge over the competition. Feel free to steal this from me, and if you do, I hope it works for you!
There are a lot of benefits to using BookFunnel, and I barely touched on any of them, mostly because I haven’t had the chance to try out everything they offer. I’ve heard a lot about how you should have your own newsletter built up before attempting to join any promos for building your list, and I”m not interested in using BF for that… yet. I would like to grow my list organically first, from the sign up link in the back of my books, though I know that could double or triple the time it will take for me to grow my list. But, that’s getting ahead of myself considering I don’t have even one person signed up for my newsletter yet. Hopefully that will change in April when I release my first book.
If you want to hear Damon Courtney talk about BookFunnel at the 20booksto50k Vegas conference last November, you can watch it here.
There’s not a whole lot going on for me besides just keeping on keeping on. I’m trying my best to remain optimistic, but with my impending release, that’s getting easier. I haven’t published for so long, it’s giving me something to look forward to. I didn’t remember how much work it is. No wonder I’ve spent the past two years burying my head in the sand and just writing.
I think that’s all I got for today. I hope you have a lovely week ahead!
Until next time!