We all want to feel like our books are worth reading. It’s why we write them, it’s why we publish them. It’s why we spend money on them with book covers, editing, and ad spend.
But there comes a point in an author’s career when you look back and think that maybe that book isn’t worth any more time or money. It didn’t quite hit the mark with story/trope/character, or the cover is never going to be quite right, or you’ve changed the blurb so many times you wanna puke. No matter what you do to it, no matter how many ads you run, you just can’t get it to move.
And that happens. Even in the traditional publishing space. A publishing house throws hundreds of thousands of dollars at an author in form of an advance, and the house scrambles to push that book and make it a bestseller. Sometimes it works, sometimes it doesn’t. An author who doesn’t earn out is screwed, but we can shake it off and go write something else.
I’ve complained about my books before, but I don’t sit and bitch and then do nothing. I’ve redone blurbs, I’ve redone covers. Heck, I’m using the #stayathome order to re-edit most of my books. I’ve found small inconsistencies and typos, even some small formatting issues. In some of my earlier works I’ve smoothed out telling, a lot of passive voice. They’ll be better. But better enough to start earning me money?
A couple weeks ago, I blogged about Bryan Cohen’s Amazon Ads Challenge. In this challenge we learned how to bid, what our daily spend should/could be, where to find keywords. This challenge was great because he even taught us how to do some very simple ad copy, and this was so helpful. I hope whoever read that post took the challenge. It was worth the time, and it was FREE. Can’t get any better than that.
I did the challenge, and I’ll share my numbers with you in a minute. I chose All of Nothing, my strongest book, the book that I’ve sold the most of, and it did great. But I still came out on a loss. I ran a few ads to other books too, and I’ll give you my results on those, but for now, let’s take a look at All of Nothing.
At first I started the challenge with His Frozen Heart. First in series, it’s a no-brainer. I have book two out, book three is about to drop at the end of the month. Book four at the end of May. But in the middle of the challenge I changed tactics because something Bryan said resonated with me. He said, (and I’m paraphrasing) “Choose the book that sells the best.” You could have twenty books in your backlist and one is always going to sell better than the rest. Some books are just going to carry the others, and that’s the way it is. Especially if you sub-genre hop like I do.
Anyway, All of Nothing has outsold my other books by an extreme margin, and all I can think of is that it hits closer to home in terms of what’s selling right now in the romance genre (a little more grittier, a little more raw). That doesn’t mean I’m making money, but I’m selling books.
So, I changed gears and used Publisher Rocket for keywords for All of Nothing. (Folks, if you run Amazon ads and not using this magnificent piece of software, go get it right now. I’ve had it for a while, but never used it because I was using Bryan’s free way of gathering keywords. Free is fine, but in this instance, you get what you pay for.) About a year or so ago I changed the cover, six months later I redid the blurb. Those changes paid off, and now there’s nothing more that I can do to it to make it sell.
In the month of April I’ve spent $135.22 in ads and I’ve made $103.93. I’m in the hole $32.00.
My rank fluctuates between 15,000 and 12,000 in the Kindle Store. 12,xxx is the lowest (highest) ranking I have ever achieved. (Sorry, no screenshots. I check rank just to see if my ads are working.) But I am still in the hole. According to Bryan, I may not be in the hole forever–people borrow books and that makes your ranking go up, but don’t sit down to read right away and you don’t earn KU page revenue until they do. So while I lost money, maybe I really didn’t. There’s no way to really know. I can’t operate in the red to that extent, and I stopped my ads. Maybe the KU page reads will catch up to my ad spend and one day I’ll break even. Maybe not. All you can do is wait.
Obviously my book has the capacity to sell. And there are a few things I can do: bid lower. Not run so many ads. (I had about twenty going.)
Is it worth it to run ads to All of Nothing? Maybe. But the problem is, if they like Enemies to Lovers, or Bully Romance, or Billionaire Romance (those are the categories I used to search for keywords) then they have nowhere else to go in my backlist. None of my other books are like that. So they buy that book and move on to a different author.
I run ads to The Years Between Us, too, and that was the book I was thinking about when I decided to write this blog post. The Years Between Us is an older man/younger woman trope. The problem with that is the indie industry has made that book naughty. When a reader in KU picks my “My Best Friend’s Dad” and there’s half-naked people on the cover, they know what they’re going to get. Lots of forbidden, naughty sex. Maybe even the heroine giving away her virginity, or at the very least, finally having sex with a “man” who knows what he’s doing. My book has that too, but it’s not gritty. I’ve tried running ads to it, and I’ve reworked the blurb. (I’ve blogged about this book in the past, and I’ve lost a lot of money in ad spend [about $70] before I changed the blurb.) Changing the blurb worked a little bit, and the cover is next. I don’t think the cover is working, but I ran some ads to it during this challenge too.
Definitely not the loss that All of Nothing suffered, but I didn’t run nearly as many ads to it this time around because I’ve been burned before and I killed them when All of Nothing started operating at a loss. The last thing I can do is change the cover. It’s the only cover in my collection that doesn’t have a couple on it. After that, I’m just going to have to move on and admit that the book missed the mark.
It’s tough when you’ve written a book and it doesn’t sell no matter what you do to it. And in KU, like a friend and I were talking about last night, a reader could get to page 20 and not go any further because the book wasn’t what they expected it to be. 100 readers could do that, and in KU speak, that’s 2000 pages read. So you have no idea, really, if a book is being read cover to cover, unless the reader happens to leave a review.
The book I started the challenge with, His Frozen Heart, isn’t doing so well, either. And the poor reviews right out of the gate probably didn’t help it.
I have twenty ads going for this book, and it’s dead in the water. I used Publisher Rocket for this book too, but it’s a Holiday Romance, Small Town, and people are looking forward to spring. If I want to market it after all the books in the series release, I could do a Christmas in July promo, or really push it hard this October when the holiday books start coming out. I didn’t plan very well for the release of these books, but I wanted to wait until I had them all done and edited. I’m not counting this series out yet, but I have a feeling these four books aren’t going to make much of a splash.
The problem isn’t just with the books though, it’s with me and how I’m operating my business.
I don’t have a newsletter going, and I don’t have any place for my readers to go to talk about books. I’ve blogged about that before. You need a place for the readers of your books to meet up and chat. And chat with you. There are plenty of people who say that they don’t want to start a newsletter because they themselves don’t open them. But listen, you’re in this as a writer, not a reader. Readers who only read, who are not part of the writing community, they LIKE hearing from you. The love the giveaways that are exclusive to them. They like the short stories that are especially for them. There’s a reason the theory 1,000 true fans exists. Because it works. All you need is 1,000 true fans who will
read buy anything and everything you write and you are on your way to a real career.
Sticking with a sub-genre would help exponentially. All Billionaires, or all Small Town. I write what I wanna write, and lots of indies will stand on that hill until they die. But in this business, “Build it and they will come” doesn’t always work. When I first started writing, I thought Contemporary Romance was a thing. It’s only a thing if you’re trad-pubbed and already have an audience 20 years in the making.
You have wiggle room with plots, sure, even if you stick with a sub-genre. Maybe had I written The Years Between Us as also Small Town, that would have helped. But it’s placed in the city and Matthew is not a Billionaire, either. I could make him one, but he doesn’t live that lifestyle in the book, so it would mostly be a lie in the blurb the story couldn’t uphold. I don’t want to do that to my readers. Damn you Christian Grey and the expectations you created!
What will I do from here? I have a first person trilogy I need to work on after I’m done editing my backlist. I’m switching gears that way, and maybe that will help. I have no problem writing Billionaires, and my first person is more on target with what’s selling at the moment, but that might not always be true, either. I need to be smart, and I’ll create a newsletter to go along with that pen name.
It’s really tough, putting time and creative energy into a book only to find it’s not going to resonate with readers. We all want our babies to be loved. But at the end of the day, sometimes you have to realize the book missed the mark and move on. There are a ton of stories out there to write.
What do you think? Do you have a book you’re ready to give up on? Let me know!
That cover for All of Nothing is Gorgeous. I love the mint green letters on the black background.
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Thank you! I lucked into that color. It seems to be serving me and the book well. Thanks for reading the post today. Stay safe and healthy!
I need to do a post about my time in the challenge. I’m waiting until my current ads expire on the 30th. I honestly feel like I should give up on all my books one day or another since the sales struggle across the board. 😦 I can’t run ads on most because they are deemed “erotica” which annoys me, but there’ not much I can do about that.
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Yeah, it’s tough. You don’t want to give up on your babies, but if they aren’t going to sell, they aren’t going to sell. Not really sure at this point what we can do, since I don’t want to stop writing what I like to write. I liked writing my first person books, but it remains to be seen if I can write those indefinitely. Thanks for reading, and good luck! I look forward to your post about the challenge!
I used to have books I feel like giving up on but I do my best not to let that feeling last for more than a few minutes. I move on. There are so many stories that need to be told and true, we want our babies to be read and loved and cherished but like I saw a tweet today from an author whose book got picked up by a major publisher, she said she wrote 8 books before the 9th finally got picked up. The key was to keep on going. Write, pitch, query, or in our case as indie authors, write, publish, repeat.
Running ads takes time and money. Lots of time and lots of money. It’s one thing to promote what sells the most but if there’s no sell-through to the next book, you’re throwing money away. I run ads only for the first book in the series. I do Bookfunnel group promos for the the other books as well to increase visibility. I also am building my newsletter by offering a free book which is wide since I only have 2 series that are in KU and the other books are wide.
Build your mailing list before you run any ads. Add the link to your sign up form in the back matter of all your books. You can also give away a free short story in exchange for an email address and build from there. I built my first newsletter from my wordpress blog back in 2013 by giving away a Christmas short story, Accidental Christmas. I had no idea what I was doing but it got me started.
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Thanks for the tips, Liz! I hope your family is healthy and safe!
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