Good morning and happy Monday! If you’re participating in NaNoWriMo, I hope you’re getting all your words down so you can take a (much needed) break around Thanksgiving if you celebrate!
I’d like to congratulate Barbara Avon for winning the fall gift basket I gave away in association with Nina Romano’s fabulous interview we did! Incidentally, I interviewed Barb last spring, and you can read her interview here.
I don’t have much going on for myself. My daughter’s birthday is this week (on the 18th) and we’ll be heading out to dinner to celebrate her turning the big sixteen. It makes me feel old to have a daughter that age, though I’ll be turning 47 on the 28th, and that really isn’t that bad. I haven’t spoken about it for a long time, but I’m still dealing with some girly issues. It’s been a long year. Luckily, I haven’t let how I’m feeling get in the way of writing, and I hit 78k on my latest novel. A friend asked me if I’m ever going to publish them, or if I’ll just hoard my books like a dragon guards his gold, but one day I’ll publish something. After the holidays, at least. I probably will be publishing without a reader magnet, but that’s a choice I’ll be making because I haven’t written anything I want to give away.
What I wanted talk about today is logos for series. I’ve been seeing so many of them lately, and I like looking at them and how they’re associated with the books. There are a few reasons why you would want to make a logo for your series, but you’d have to think about branding and how your covers are going to look before you publish book one. Indies are terrible at looking ahead (I know–I was one of them) but all it takes is a little pre-planning to make your series shine. Why do a logo?
It will make the reader aware the books are in the same series. If you have deep backlist, a logo will help separate one series from another. I say help, because your logo shouldn’t be the only thing to tie your series together. Take, for instance, Ivy Smoak’s gorgeous covers for her Empire High series. (Check them out here!) They all look similar, with the same font, stock photo model, and overall vibe.
Here is a close up of her logo for the series. It might be a little pixelated–all I could do is take a screenshot of it and blow it up, but you get the idea.
It’s great for marketing purposes. It probably doesn’t need to be said that having a logo identifier is great for branding and marketing purposes. How? That’s the million dollar question everyone asks. How do you market? How do you promote your brand?
The first thing I thought of when doing this blog post was swag. Bookmarks are the go-to for authors and many of us turn our book covers into bookmarks to give away at events, or even just to leave in places like coffee shops. You never know who is going to pick up a bookmark and then go on to look up your book because of the hunky stock photo guy or book cover you used. But, I’m also thinking of using Dave Chesson’s QR code creator (it’s FREE). With his QR code creator, not only can you add a logo to to the code, but you can make the code go right to your Amazon series page or your Amazon Author page.
This is a poor and quick attempt to show you what I mean:
Of course, you can do better than this. It’s a very poor attempt to show you that you can match the logo on your book’s cover to the logo you can put in the center of the QR code. This is a cover I made up for one of my books while I was goofing around with concepts. It turns out it’s going to be book one of a six book series, and I only have two written right now. I’ll get back to those after I get all these standalones out of my system. But for now we’ll use the fake cover as an example. I made the bookmark in Canva (search bookmarks and they will give you a variety of templates), but VistaPrint is another great place to make bookmarks. I’ve seen their quality and they are a great resource for swag.
Another thing you can do with a logo is put it on all your graphics. Even if you don’t use ads, you can make graphics for your FB author page, Twitter, and Instagram. Here is something I whipped up for this blog post using Canva with my fake cover and the logo.
It can be clever identifier to what the books are about. The BBB for my logo isn’t a great example, but the ballet slippers that author Vivian Wood used is. We know right away her trilogy is going to be about dancers of some kind.
It is a funny coincidence that our cover models are the same man–such is life in the life of a romance author with limited stock photos.
But this brings me to a really great point about logos. A lot of logos you will make for your covers are just going to be elements that you hunt up yourself unless your cover designer also makes them for you. Going on depositphoto.com and searching for vectors is probably the best way to find something you’re looking for, and I found a similar pair of ballet slippers Vivian used for her cover:
All it would take is a little know-how with GIMP or Photoshop to strip this pair of their sepia background and color the shoes gold to fit in with her color scheme. Like anything else you do with your cover, it’s best to buy your elements. In fact, this article from The Cover Counts says DepositPhotos is the ONLY place you should buy logo elements because different stock sites have different terms of service and vectors may not be allowed to be used a part of a logo.
When we talk about logos, we’re not talking about trademarking it as part of your official brand, author brand, or book brand. It’s more a part of your cover like the font you use than it is some of real legal value. Just like the guy above we both used as a cover model, there’s nothing that says an author can’t like your logo so much they want it as part of their own series and copy it. Indies are a pretty good group of people though, and I don’t hear of thievery like this very often, especially in romance author circles. But because we’re all limited by stock choices out there, one can only hope that an author’s or cover designer’s creativity will keep them from having to copy someone else.
How do you make a logo? It would be tempting to go into Canva and search logos and and alter one to suit your needs, but you should make your own with elements you purchase (please stay away from pixabay, unsplash, pexels, and other free sites) and use fonts that you have purchased or you know are free for commercial use. I’ve been thinking about the logo I’m going to make for the duet I’m currently writing, and my King’s Crossing 6-book series will definitely need one.
Canva is the easiest way to try a design, using their free elements, and then when you think you might have what you need, look to DepositPhotos and buy what you can find that will fit.
Most authors have an author logo, too, and I made one for my pen name. For now I’ve been placing the on the backs of my books in the empty bottom left hand corner of the cover. The cityscape theme matches the stock photo I use on my newsletter signup, and If I rebrand the author page on Facebook I have now, or start a new one, the cityscape can be part of the header too.
You can have a lot of fun with a logo for a series, and it’s great way to tie your books and covers together, and with splashing it everywhere, maybe you can build some brand awareness!
I don’t have much else today. It’s going to be a busy week, and I’m going to try to get this book done before Thanksgiving so I can rest a few days during the holiday. I still don’t have a plot for book two, but I left a lot of loose ends in book one (not for the couple, they’ll have their HEA) but book two is definitely needed now, and all I have to to do is figure out how to do it.
I’ll think of something.
Until next time!