Formatting Your Book Descriptions on Amazon

When you add your book’s blurb to the description field on KDP while publishing your book, you may add spaces between the sentences/paragraphs only to find after your book is published they didn’t take on your Amazon’s product page.

Anytime you hear advice about your Amazon product page, you hear that a lump of text is not conducive to sales. Meaning, readers aren’t going to wade through a huge block of text to figure out what your book is about.

I didn’t use a generator for one of my paperback books, and this is how the description looks for the second book in my series:

Screen Shot 2020-02-05 at 10.06.10 AM

That doesn’t look good. Maybe the first sentence is enough of a hook for potential customers to keep reading, or their eyes will glaze over before they even read the first word.

It’s also confusing because when you do the description for your KINDLE book, usually the spaces will stick. And that makes things weird, too, because now your descriptions for your KINDLE book and your PAPERBACK don’t match.

How do you want your description to look?

Screen Shot 2020-02-05 at 10.06.46 AM

This is my description for All of Nothing. I used an HTML generator to make the spaces between the sentences and the paragraphs, and I also added bold which is eye-catching to a potential customer.

How can you do that?

Dave Chesson from Kindlepreneur has a FREE Amazon Book Description Generator, and all you have to do is copy and paste your description into it, and generate the text with HTML code for spaces, bold, italics and more. Then you copy and paste the new generated code into your KDP dashboard under your book. KDP makes making changes a headache, and some authors get confused with the process because KDP calls making changes “publishing” but it only takes a day for the change to go into affect.

Here are the steps:

  1. Go to
  2. Paste your unformatted description into the box.Screen Shot 2020-02-05 at 10.29.07 AMAdd the spaces you want and the bold, italics, or other formatting to your text. This is where you make it look like what you want it to look like on your Amazon product page.

    Like you would in Word, highlight the text you want to change, then click on the Style and Structure to apply the formatting.

    Screen Shot 2020-02-05 at 10.40.53 AM

  3. Then click GENERATE MY CODE. Your description will have a ton of HTML attached to it, but you want that. KDP will read it and put up your description the way you want it on your product page.Screen Shot 2020-02-05 at 10.44.07 AM
  4. Go to your KDP account, find your book in your BOOKSHELF, and click on edit book details. This generated code works Paperback only. If you try to use it for your Kindle book, you’ll receive an error message saying invisible characters cannot be accepted.Screen Shot 2020-02-05 at 10.36.04 AM
  5. Delete the description you already have there, and paste in the HTML code you generated from Dave’s description generator.Screen Shot 2020-02-05 at 10.36.47 AM
  6. Go through the steps to re-publish your book. The changes take affect in about 24-36 hours depending on how fast KDP gets around to it.

Then your description will have the spaces and bold that you want to catch a potential reader’s eye when they browse your product page.

Screen Shot 2020-02-05 at 10.50.11 AM

This is the description for the first book in the series. It looks like I missed some spaces between periods. But the bold and the spaces between lines and paragraphs look better than the block of text from book two.

Of course, the actual writing of the blurb is another headache that I won’t get into now, but with Dave Chesson’s Amazon Book Description Generator, at least it will look pretty!

Thanks for reading this tip, and I hope you can make it work for you!

Until next time!

end of blog post graphic