December is almost over, which means we’ll be welcoming in 2018 in a few days. Maybe you won’t see it happen because you’ll be in a pumpkin pie/eggnog-induced coma, or maybe you’ll be hungover, which is the best way to bring in any New Year. But nonetheless, 2017 will be just a distant memory. Here’s a recap of the top things that happened in 2017!
Amazon came up with Amazon Charts. Some people didn’t like this, some people did. Some people said it was a nice thing for Amazon to do since The New York Times cut back on some of their bestseller lists. Some people said it was a biased list; Amazon would only promote their bestselling imprint books. Whatever you think, there’s another list you can aim for, because just hoping for someone to buy your book and like it isn’t enough.
Pronoun closed. This caused a mad dash for indie authors as they were a third-party distributor like Draft2Digital or Smashwords. I don’t think anyone received a definitive answer as to why Macmillian closed Pronoun, but there was some discussion of money (isn’t there always) because they didn’t take a cut for distributing.
Speaking of Draft2Digital, it was big news in 2017 when they partnered with Findaway voices, giving indie authors a different way to produce audiobooks rather than relying on ACX through Amazon. Audio is on the rise, and while I hear it’s expensive and time-consuming to do an audio option for a book, more people than ever before are “reading” their books by listening. As an indie struggling with writing, editing, formatting, cover design, and marketing, audio is probably the last thing on your mind. But you don’t want to miss the boat–in the long run, you never know how many sales you’ll miss.
Two other big news items that happened in 2017 concerning audio books are 1) Kobo is now selling audiobooks. This is important because it gives indies another sales channel besides depending on Amazon/iTunes through ACX. But if you like Amazon and are “all in” with them, and you write romance, when 2) Audible added the Romance package to their subscription, this gave indie romance writers another venue for getting their audiobooks out there. It may be more difficult to get your book into the Romance Package in Audible than it is to enroll your ebook into KU through KDP, but it’s still an option if you write excellent quality books.
Amazon/KDP rolled out KDP Print. That little tidbit of information goes alongside the news that CreateSpace is closing their online store. At first, this caused a stir that maybe CreateSpace was going to close its doors completely, and we’d be left with only IngramSpark (for distribution purposes you should be using them with CS anyway) but this is not the case. CreateSpace may fold, but in its place there will be KDP Print. I’ve looked into this service a little bit, and how you submit your interior files and cover files is the same. It actually makes sense–you have your paperback sales and Kindle sales all on one dashboard. So, in light of that news, I would suggest that if you’re close to publishing your next book, try KDP Print, figure things out before you’re forced to.
Another thing that popped into 2017 was if you’re looking for another way to have your romances published, the Hallmark Channel is accepting queries through Hallmark Publishing. Because, you know, there aren’t enough ways to have your writing rejected. No, seriously, if you write clean romance that you could easily see as a Hallmark Channel Movie, give it a go! You never know what can happen.
Luckily, I’m not writing in order of importance, because surely the change in how GoodReads handles their giveaways is more important than pitching to Hallmark. This was a huge step back for indies when they decided to stop their free giveaway program for all 2018 giveaways and start charging for giveaway packages. Before, for free, an indie could giveaway paperback books and only pay for the printing and shipping for the giveaway. Now, GoodReads offers two tiers of giveaways, one for $119.00 and one for $599.00. Yes, you read the second one correctly. I haven’t looked into this too carefully, as I haven’t used the free program, and it will be a while, if ever, when I use the paid option. There was a lot of speculation as to why GoodReads did this, and in my very humble opinion, it was because they needed to assert some kind of quality control. It may not be true, but I’m guessing if an indie has the resources to pay for editing, book cover design, formatting, possibly ISBN, then they also have the resources to fork over another $120.00 for a giveaway. On the flip side, if you do everything yourself to save money, then you are less likely to shell out the cash. I’ve had people disagree with me, saying that poor writers still can put out quality work, and I agree. But in terms of GoodReads now charging for giveaways, it thins the herd, no matter what the reasoning is behind it.
Well, for me, I guess that wraps up my year in review for big publishing news. I can do a personal, What I Did in 2017 post, maybe later. I hope you found this blog post interesting–maybe you’ll need to make some changes to what your marketing plans are for the coming year.
If you want to keep your ear to the ground, a good place to start is to listen to the podcast by Jim Kukral and Bryan Cohen, the Sell More Books Show. In their weekly podcast, they talk about indie news on a weekly basis, keeping you informed of what’s going on in the self-publishing industry. Also, follow Jane Friedman on Twitter (@JaneFriedman). She tweets interesting news articles about the publishing industry, and if you can afford it, sign up for her Hot Sheet. If you like to stay on top of trad-publishing news, listen to the PrintRun Podcast hosted by literary agents Laura Zats and Erik Hane. They work at Red Sofa Literary Agency in my home state of Minnesota. Also, follow them on Twitter (@printrunpodcast)!
If I’ve forgotten anything, give me a shout. I like staying on top of things. You never know when it will come in handy.
Have a great 2018 in the world of publishing! Get your books out there! Good luck!
Thank you to the respective websites for the pictures that I
stole borrowed for this post. Also, thank you to http://www.pixabay.com and Canva for the other photos.