My Freebooksy Promo Results for His Frozen Heart (A Rocky Point Wedding Book 1)

I did a Freebooksy on July 17 for the first book in my series to try to jumpstart some sales. Here are the results:

First I spent a little more time with the ad:

I really wanted to make sure that readers knew what they were getting. It’s a holiday romance, so it takes place in the winter. It’s got kind of a Beauty and the Beast type theme, and I wanted to bring that home because not every reader likes that kind of trope. Damaged heroes, yes, but damaged on the outside, not so much. Plus I wanted to highlight that it’s first in a series that’s complete because indies have burned too many readers with series that aren’t done or won’t be finished for many years. Readers are smart enough to know not to get invested. I’ve seen Chris Fox do this too, in his ad copy on Amazon. Plus it’s a great way to let readers know there is more than one book available.

I didn’t care so much about the ranking since potential read-through of the other books is more important. But I think I did okay in the free list in Small Town Romance:

Eleven was as high as I got, but I did go up to number 2 in Holiday Romance:

So that was fine. I don’t think it means much, to be honest–I kind of feel like anyone can give away a book. Especially if you’re paying to do it.

So the promo ran on July 17th, and the first day of the promo I gave away 3,866. I always give away the book the next day in case someone opens their email late and by chance looks to see if the book is still available. On July 18th I gave away 915. I did give away some on the 19th probably because of a time zone thing: 51. So in all total my promo gave away 4,832.

The first couple of days didn’t earn me any read-through, and that’s to be expected because a lot of people download a book but don’t/can’t read it right away. Twelve days later, I am getting some read-through and I’ve made back what spent on the promo.

Here are the stats for each book in the series this month. And if anyone wants to know, more than half of my royalties come from KU page reads.

It thrills me I’m getting read-through. I was so full of doubt when the first few reviews of book one came in and they were bad. Now, hopefully with Amazon ads I can have long tail off this promo. And if the people reading the whole series would review, that would be fantastic too. I need a few good ones to wipe out the negative ones on Amazon and Goodreads.

So all in all, I had a positive experience with Freebooksy this time around. If I could give you advice it would be this:

  • Make your ad copy in the Freebooksy newsletter count. I tried to add as much information as I could so the reader knew exactly what they were getting.
  • You’ll get more bang for your buck if you’re promoting a series. If you’re not, at least fix your back matter and offer links to other books so if your reader likes your book they have something else they can immediately read when they’re done. Don’t make them hunt–make it easy to read your books. All my books in the series link to the next. That did mean going in and adding the buy-link after publishing the next book, but the extra effort is very much worth it.
  • Make sure you have a good cover that conveys your genre.
  • Make sure the blurb is well-written.
  • Make sure if you’re promoting a first in series, that all your books look like they belong together.

Obviously, I haven’t made what I could have if those 4,000+ giveaways had been sales. And I’m not really sure what’s going on with more books. The books I’m writing now are different from these, and I think I”m going to be publishing them under a pen name. Does that mean my next book is going to be in 3rd person past? Or do I want to write in first person present? If I’m going to keep promoting these, then I should eventually have something new readers can move on to. On the other hand, if I have to fight like a trout upstream for sales, then I need to stop beating my head against a brick wall. Writing first person present is fun, and if I can find a foothold writing that, I would be content to let my 3rd person past stuff rest for a while.

Lots of choices!

Tell me, have you done a pomo lately? Let me know!


A Rocky Point Wedding Update: Drawing to a close.

This will be one of the last blog posts I’m going to write about this series, unless I update you with sales or if any of my advertising stuff works exceptionally well.

Mich and Callie His Frozen Heart Kindle CoverI published book one, His Frozen Heart, yesterday, quietly, and without a lot of fanfare. I posted it on Instagram and that was about it.  I put book two up on preorder, and put the preorder link in the back of book one.

That was one thing I wanted to change this time–optimize my back matter. I’ll link up the other books when the preorders go live, and that will be that. I also blatantly asked for reviews at the end of the books. If I’m not mistaken, though, if you read on a Kindle, Amazon will prompt you to leave a review when you’re done. I don’t read on my Kindle very often because I prefer a paperback, but that helps authors, too.

Going back to fix back matter was kind of a pain in the butt, but if it helps readers find the next book without much work, then I’m all for that. We’ll see if it works.

It’s a bittersweet moment. I started this series in December of 2018 and spent all of 2019 writing them. Almost a year to the day, I completed the four books. I worked on them through one of the crappiest winters we’ve ever had, my carpal tunnel surgery, the adoption of a kitten who turned out to be pretty sick. My other female cat (Harley) didn’t take to her, and it caused her to have stress bladder issues that resulted in surgery. 2019 was a long year, but having my writing made a difference.

2020 has been exceptionally better already, and I’m almost done with a new trilogy writing in first person present. It’s a little different from the 3rd person past stuff that I’ve been writing, and honestly, I can’t say which I like better.  Both have their own challenges, but I have to admit, writing first person present is a lot faster for me for some reason.

Anyway, I kind of missed the boat with the wedding series. They take place in Minnesota in the winter, and the bride featured is having a Christmas-themed ceremony. That might make marketing these a little difficult since everyone now is hoping Punxsutawney Phil is right and we’ll have an early spring. I’ll just have to remember to market these as a Christmas in July thing, and in October when all the holiday books start coming out.

But that doesn’t mean I won’t market these at all. Once they’re all available, I’ll push some ads at them, and hopefully a reader will tear through them in KU.

What did I learn putting these out?

  1. Doing the covers drove me crazy. One hour of looking at stock photos is equal to about a million hours in hell. I played with a few concepts before deciding on the winter scene at the bottom and the couple at the top. There’s no set way small town romance looks, so I was on my own when it came to fitting in. My books are starting to blend together . . . my trilogy looks similar to these . . . but that’s not necessarily a bad thing. If your books can possess the same qualities, readers will start to associate the covers with you. A good brand will tell readers they’re your books without even seeing your name on the cover.
  2. I need to get my attention span under control, or I’ll never like writing series. I struggled writing the fourth book. I had already started writing Zane and Stella. That plot kind of plopped into my lap (don’t you love it when that happens?) and I didn’t want to lose the spark. Toward the end of book 4 I had to force myself to finish it, and it was difficult not lose enthusiasm for the series.
  3. Don’t promise something if you won’t deliver. I thought it was a GREAT idea to add some of Autumn’s blog posts to the end of book four. She’s a reporter and blogger for the Rocky Point Daily Journal. I wanted to add some extra content, and I thought that was a great way to go about it. I should have written them while I was writing the books, but I didn’t. So I had blog post promises to fulfill, and my heart wasn’t in it anymore. I did about 10 posts that I published in the back of book four, and I think they turned out well. But truthfully, if hadn’t bleated about it, I probably wouldn’t have written them. It held me accountable though, so maybe in the long run it wasn’t a bad thing. Or maybe they’ll go unappreciated anyway. You never know.
  4. Trust my abilities. It would have been nice to put these out as I had written them, but I didn’t trust myself not to have inconsistencies from book to book. Eventually I’ll be able to put them out as I write them. I’ll need to if I ever want to write more than 4 books in a series. Saving them up made it so I only published one book in 2019, The Years Between Us. And I only published that in May of 2019 because I held onto it. I could have published it long before that.

I guess that’s my wrap-up for this series! I’ll give you advertising updates as I do them, but it’s a relief to move on to something else.

If you’re interested in checking out His Frozen Heart, you can grab it here. This is the link for Kindle, but it’s available in paperback, too. I contacted Amazon to link them up, but it can take a day or so for that to reflect on Amazon.

Have you put out a series? Anything you’d like to share about making things easier? Let me know! Thanks for reading!


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