Because I have nothing else to talk about, let’s see how my ads did for the month of May. Right now I’m running ads for four books: All of Nothing, Wherever He Goes, The Years Between Us, and His Frozen Heart. I actually came in ahead last month, making about $60.00 after ad spend. That’s not terrible–breaking even for me so more than acceptable at this point–and I’m aware that it’s more than what some people are making on their books right now.
Before I get into the numbers, I’ll tell you that my daily ad budget is always $5.00, and that my bid per click is always between .25-.35. I never EVER go with Amazon’s suggested bid. I know click bid can depend heavily on genre, and everyone always says how competitive romance is. But I’m not willing to up my bid on the off chance that it will make me more money. Right now all I’m concerned with is tweaking my covers, blurbs, and look inside so that my books are profitable, and my lower bid per click is working. I get impressions and I get clicks and that’s more than enough for now. There is plenty to worry about without hoping Amazon’s suggested bid won’t blow your grocery budget for the month.
My ad spend for the month of May:
Don’t let the spend versus sales fool you. If your books are in KU, the sales don’t include KU page reads. Sales are readers who buy the ebook/paperback. And in this case, I didn’t sell any paperbacks.
Here are the royalties:
Using the royalties estimator from the KDP reports dashboard is the easiest way to look at your royalties. Some people use BookReport, a Google Chrome extension, but I haven’t put Chrome on my Mac.
I took screenshots of the royalties vs. ads for each book individually. I don’t normally look at that–so long as I’m not wasting money, I don’t mind which book is making more than the others. You can see All of Nothing made the most–and also spent the most. Wherever He Goes is the unpopular one of the group, and maybe a new blurb could help. But I’ve already rewritten it, and at this point I’m done going back.
My numbers might not add up 100% just because I do make a couple cents here and there on other books, but these are the main four I run ads for. You can see that All of Nothing is the leader in sales. Sales for that book allows me to lose money on ads for the others. Is that smart? Probably not–all your ads should run in the black, but I’m just playing around and experimenting.
I’m happy to see that The Years Between Us is doing better with the new cover and blurb. People are actually reading it and in the past few days I have been selling the ebook; people aren’t only reading it in KU. I wish they’d buy the paperback because the new cover looks gorgeous in print.
Anyway, so that’s how I’ve done for the month of May. So far for June I’m in the black, but just by a few dollars. I may not be making a ton of money, but I’m picking up new readers, and that feels good. The last book in my series launched at the end of May, so I don’t have any reports yet on how my read-through is for the four books. I think next month I may plan a Christmas-in-July promotion and buy a BargainBooksy promo and see if I put His Frozen Heart on sale for .99 if I can get some read-through for that series. I’ll be playing around with ads for the next little while because I won’t have anything coming out for a few months.
What I know I learned from Bryan Cohen’s free ad challenge that he does every once in a while. He gives out such useful information, and he’s even usually around to answer questions. I can’t say enough good things about the guy, and I really encourage you to sign up for his challenge in July. It makes a big difference if you know how to use an ad platform before plunking down the money on experimentation. Trust me, there’s a lot to experiment with (like ad copy) without worrying about wasting money on ad spend because you don’t know what you’re doing. If you want to sign up for the challenge next month, you can find Bryan’s sign up link here. I don’t get anything if you sign up. I learned a lot from his classes and homework, and I know you will too!
Thanks for reading, and I hope you’re all having a wonderful June so far!